Aus der Branche

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

SCOTT Racing Team confirms for the year 2021 its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create the first sustainable biking uniform.
A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF, the certified recycled stretch premium ingredient produced by Asahi Kasei.

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

• ECOSENSOR™ 100% recycled polyamide fabric
• New fabric collection imbued with the brand’s sustainable story-making, at the Digital Edition of Performance Days

ECOSENSOR™’s new references combine high-performance and innovation to empower people with the possibility to live life naturally both for mind and body. The new range is woven from certified ingredients, a completely traceable production process and highly certified suppliers

“A New Eco high-tech force of Nature”, a bold claim, a daring attitude and true facts. ECOSENSOR™ by Asahi Kasei has concentrated all its key values into a Nature-driven and high-tech fabric collection that respects the environment and human being. Sustainability, active climate control, exquisite touch and extreme performance co-habit the textiles: the collection is made of wovens and knits where the main technology is represented by GRS - Global Recycled Standard certified polyamide and polyesters, sometime combined with ROICA™ recycled stretch yarns and dyed and finished with Oekotex Standard 100 certified processes and/or by BlueSign® partners’ companies.

But there is much more than it meets the eye. Behind the new collection is a great story of sustainability.

“Our international team strives to innovate with a human-based approach to research and develop solutions that meet high-performance standards as well as the transparency and traceability of both the ingredients and the supply chain”, says Mr. Hashimoto, Senior Managing Director of Asahi Kasei Advance, the global materials innovator and manufacturer. Indeed, the company has set the high bar all its suppliers and partners must match. Such criteria include: thoroughly transparency and traceability of both materials and production, corporate responsibility at all levels and a strategic commitment granted by influential certifications such as GRS - Global Recycle Standard for recycled ingredients and processes, as well as Bluesign® and OekoTex Standard 100 certifications, which focus on environmental-friendly impact of the dyeing and finishing processes.

The human, environmentally-friendly and cutting-edge imprint of ECOSENSOR™ ultimate collection reflects a vision for a more responsible way of fabric manufacturing. A new force of nature, because story-telling truly must match the story-making.

• The stunning niLuu collection by former professional volleyball player Nilufer Bracco features smart Bemberg™ fabrics by Ipeker
• Wonderful kimonos for women and men, sleep and face masks are the key pieces of the PETA certified and cruelty-free collection, 100% Bemberg™ and vegan

Former professional volleyball player Nilufer Bracco recently launched niLuu, a PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process.

Bemberg™ is a fiber made from the smart-tech transformation of cotton linters bio-utility materials that are converted through a traceable and transparent closed loop process; the Bemberg™ Ipeker Textile  fabric’s uniqueness comes from the exceptional quality characteristics achieved in design. The end result is a luxurious fabric so soft and smooth that it is almost like a second skin, breathes like cotton, drapes beautifully like silk, and reflects the cultural tradition of luxury textiles from founder Nilufer Bracco’s native country, Turkey. The first collection released by Miami based niLuu features premium quality kimono robes, sleep masks, face masks, and pillowcases that are available in a variety of deep and vibrant colors, and with a soft-brushed finish typical of premium sand-washed silk.

Designed to not only feel and look amazing but the entire niLuu collection is sustainable, biodegradable and 100% vegan.  Ipeker Textile, one of the major Bemberg™ fabric producers in Europe, proudly holds the title as the first vegan fabric producer in the world, receiving Vegan V-Label certificate on around 150 different products that adhere to the guidelines of the European Vegetarian Label, most of them developed with Bemberg™ yarn.

niLuu’s innovative Bemberg™ collection is hypoallergenic, antistatic, easy to care for, and it is also known to have several benefits for the skin. The breathability of the fabric helps to maintain body temperature; excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would and minimal friction against the skin means it is also known to have anti-aging benefits.  Speaking of niLuu’s high-quality Bemberg™ fabric, Founder, Nilufer Bracco adds, “Our innovative Bemberg™ vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle.”

The luxury textiles brand has also shown its commitment to responsible practices, by partnering with 1% for the Planet pledging to donate 1% of their annual revenue to environmental organizations that work hard to protect our planet.

• Launched by SCOTT Sports Racing Team with Sitip, Rosti and ROICA™ by Asahi Kasei

The collection was designed starting from the needs of the athletes with the aim to offer them the best solution in terms of style and ergonomics, high performance, easy maintenance and perfect fit being also sustainable.

Ispo 2020 saw the celebration of the partnership started last year between Scott Racing Team, Rosti, Sitip and ROICA™ by Asahi Kasei for the supply of the team riders’ uniforms. Rosti worked on style and packaging, Sitip on technical fabrics ‘BE-HOT - Heat Generating fabrics’, while ROICA™ provided its premium stretch ingredient. The collaboration carries an interesting news: uniforms are not just highly performing but also, and above all, sustainable.

Sitip created the Native fabric entirely made with recycled yarns and featuring the premium high performing  ROICA™ EF elastomer. The yarn is certified GRS - Global Recycled Standard certification (and also provides special dyeability) with Rosti’s design and high care garment manufacturing.

The main rider of Scott Racing Team Italy, the young and award-winning champion Juri Ragnoli, the “end user” of the uniforms, explaines the requirements that garments should possess in order to meet the sporting challenges that await athletes: breathability, comfort on the skin, performance, durability of the shape and maintenance of the characteristics throughout the course of use of the garment. When asked about the arrival of a new sustainable uniform, the champion said that “it’s right and important to take this direction, which perfectly meets the team’s values, as love for nature and respect for the environment. It will be nice to wear something that follows exactly what you believe in”.

Candiani launches at Kingpins its new eco-smart denim range in partnership with ROICA™ from Asahi Kasei
Both companies can claim their separate leading roles in textile innovation. Candiani, ‘the Greenest Mill in The Blue World’, is always at the cutting edge of new developments, and ROICA™  with  its  various premium stretch functions. Now they join forces through a unique synergy and an exclusive, custom made premium stretch sustainable ROICA™ yarn developed by Asahi Kasei especially for Candiani.
 
ReLAST is a range of market fresh responsible denim products, designed by Candiani that tick every smart box: from new ways in colouration, to better, more sustainable raw materials, new finishing and fade-tech that minimises water waste, and now with a key responsible stretch ingredient in a specially produced GRS certified ROICA™ yarn that perfectly completes this range making better, more sustainable, sharp fashions for customers looking to live and wear better with better values.

New Colouration values in the K-Seal range come from indigo applied with a water saving Indigo Juice® system. Or in the KN-Cotton range from cotton scraps recycled and dyed with Archroma earth colours. Both are sized with the Kitotex® Vegetal size derived from plants and natural renewables.