Aus der Branche

Global apparel retailer UNIQLO announces that it has signed a partnership agreement with the Singapore National Paralympic Council (SNPC) where UNIQLO becomes the Official Clothing Partner for the Singapore Paralympics team. Under the partnership, UNIQLO will provide LifeWear apparel to Singapore's delegations and officials at the coming major summer sports tournament in France. This comprises apparel to be worn for the opening and closing ceremonies, athlete village, and travel during the Games.

This is the first time that UNIQLO is providing apparel for a national team in Southeast Asia. The Singapore team clothing for the 2024 Summer games will largely comprise LifeWear items available at UNIQLO stores.

UNIQLO worked closely with SNPC to thoughtfully curate a selection of LifeWear apparel that emphasises function and comfort, while featuring modern looks that represent Singapore and blend seamlessly with the cityscape of Paris.

A red accent is applied to the accessories and lining as a tribute to the Singapore national colours. Touches of Singapore icons such as the orchid and the Singapore Lion Head symbol are reflected in the women's scarf and men's tie alongside a colour application of red, white and blue to represent Singapore and France.

UNIQLO'S commitment to diversity and inclusion
As part of the partnership, UNIQLO will also undertake community contribution activities with the council and athletes.

UNIQLO will be taking part in the inaugural Singapore Paralympic Fiesta to support Singapore's Para Athletes. Held at Our Tampines Hub from 4 - 7 May 2024, a UNIQLO Singapore team of over 100 staff and family will be participating in the Walkathon.

In line with UNIQLO's Next Generation Development Program, an initiative to inspire children and youth to discover a love of sport, UNIQLO will also join SNPC on their schools outreach efforts to raise awareness on Diversity and Inclusion and disability inclusion with programmes such as UNIQLO Access.