Supreme Women&Men München: Meeting Point for the Trade and Magnet for Top Collections

Munich has proven it once again: Supreme Women&Men Munich is not only a show-case for progressive and high-calibre collections, but also an indispensable platform for personal exchange in the fashion trade. In times of increasing digitalisation, one thing remains clear: fashion must be felt, touched and experienced - this is not possible digitally.

In Munich, too, it was clear that retailers had firmly scheduled Supreme Women&Men Munich in their diaries. Agreed meetings were reliably attended, new labels were dis-covered and a tight programme was carried out. The organiser, The Supreme Group, could not complain about a lack of visitors. On the contrary: Munich once again confirmed itself as an important location and magnet for buyers from the DACH region.

In an increasingly dynamic retail landscape, the importance of concentrated market-places with strong brands and agencies is becoming ever more apparent.