From the Sector

In a move to enhance the global competitiveness of the Turkish apparel industry, the Istanbul Apparel Exporters' Association (IHKIB) has entered into a collaborative agreement with the Worldwide Responsible Accredited Production (WRAP).

IHKIB, representing 80% of Türkiye's apparel exports, aims to facilitate and guide its members in navigating new markets and staying abreast of sectoral developments.
WRAP, a US-based non-profit organization, focuses on promoting safe, lawful, humane, and ethical working conditions within the textile and apparel industry.

Mr. Selcuk Mehmet Kaya, Chairman of the International Relations and Sustainability Committee of IHKIB, and Mr. Avedis Seferian, President and CEO of WRAP, officially inked a collaboration agreement on March 8, 2024, marking a significant step towards fostering business relations between Türkiye and the USA. The agreement focuses on a pilot project developed by IHKIB and WRAP, aiming to identify leading Turkish apparel companies exporting to the USA and encouraging these facilities to attain WRAP certification. In return, WRAP will provide in-person and virtual training at no charge to guide these facilities through the certification process. The project seeks to strengthen business ties between Türkiye and the USA, creating additional opportunities for mutual cooperation between the parties in both countries.

SHIMA SEIKI MFG., LTD. of Wakayama, Japan will participate in the A+A 2023—Safety, Security and Health at Work International Trade Fair in Düsseldorf, Germany (24th-27th October 2023). On display will be the company's latest safety-related technology through its new SPG®-R pile glove knitting machine and the prototype SFG®-R next-generation glove knitting machine. Each of these machines drew attention at SHIMA SEIKI's booth at the International Textile Machinery (ITMA 2023) Exhibition in Milan.

SHIMA SEIKI's original SPG®, developed in 1979 as the world’s first automatic glove knitting machine to produce seamless pile-knitted gloves, is now reborn as a next-generation model. Pile gloves feature special traits that include cushioning, shock-reduction and thermal insulation and cold protection, making them popular especially in the field of industrial safety. Now, SPG® is redesigned from the ground up and re-introduced as the SPG®-R. The new SPG®-R features a new moveable sinker system with selectable loop presser function. Combined with a new belt-driven carriage it allows SPG® to provide efficient and reliable production of fashionable, high-quality pile gloves. Shown in 7 gauge at A+A, SPG®-R surpasses the previous generation with pioneering technology, improved capability and reliable productivity.

SHIMA SEIKI's original product on which the company was founded was the fully automated seamless glove knitting machine. While the original model evolved to become the current SFG® series, SFG®-R exhibited at A+A is its spiritual successor. With a new sinker system, a belt-driven 2-cam carriage and auto yarn carriers SFG®-R is a completely new machine for knitting gloves that conform better to the shape of the hand for improved fit. Furthermore its greater design potential offers users the opportunity to break out of the work glove market and into the fashion market. SFG®-R is shown as a prototype next-generation model in 12 gauge at A+A.

Also demonstrated will be SHIMA SEIKI's APEXFiz® design software. The importance of design software is made even more significant by the new patterning capabilities of SPG®-R and SFG®-R. Both machines now feature increased design potential that allow each of their products—pile gloves and work gloves, respectively—to expand their market into fashion. APEXFiz® is available for developing these designs. Furthermore virtual sampling on APEXFiz® is especially effective in streamlining the production process. Ultra-realistic simulation capability allows the use of virtual samples for evaluating design variations without producing actual samples for each variation, thereby minimizing the time, cost and resources normally required with sample-making, supporting smart, speedy and sustainable production.

Hosted in Boston, Massachusetts on 27 September, Global Fashion Summit convened hundreds of esteemed representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, and marked the first edition of Global Fashion Summit in North America since the forum’s launch in 2009 as a side-event to COP15 in Copenhagen.
 
The Boston edition further explored Global Fashion Agenda’s 2023 editorial theme, ‘Ambition to Action’, while reflecting on and responding to what happened at Global Fashion Summit: Copenhagen Edition in June. By bringing Global Fashion Summit to Boston – a renowned hub for technology, innovation, and education - the Summit presented a deeper exploration of the global challenges, differences, and opportunities towards a more sustainable value chain. The Innovation Forum is a key pillar of GFA’s work, making Boston an apt location to showcase pioneering industry solution providers.
 
Attendees heard from over 40 speakers from a range of companies and organisations such as Levi Strauss & Co., Tapestry, Neiman Marcus Group, Thunder Voice Hat, H&M Group, Alice and Olivia, BBC StoryWorks, New Standard Institute, Conservation International, Worldly, Trove, Ceres, Aditya Birla Fashion and Retail Ltd, and many more. This Summit also featured esteemed Indigenous speakers on the programme. View all speakers.
 
The Summit’s second international edition facilitated inspiring thought leadership and exchanges around key themes including: Policy, Finance, and Retail, while also complementing the core priorities of the Fashion CEO Agenda: Respectful and Secure Work Environments, Better Wage Systems, Resource Stewardship, Smart Material Choices, and Circular Systems. The programme featured bold panels, case studies, and leadership roundtables reflecting on topics including: ‘Indigenous Leadership Perspectives’, ‘Exploring Fashion’s ESG Concept’, ‘On The Ground: Adaptation or Mitigation?’, ‘The Global Approach to Circularity’, and ‘Innovation for Value Chain Challenges’.

Global Fashion Summit: Boston Edition also presented an Innovation Forum, enabling small and large companies to meet with 14 sustainable solution providers from across the value chain– equipping them with the concrete tools to expedite meaningful actions. GFS Connect facilitated over 90 connections between fashion companies and exhibitors during the Summit.

At the 14th edition more than 4,500 visitors from the retail industry gathered in Mumbai from 1 to 3 June to exchange views on the latest products and solutions specifically for the Indian retail market. Exhibitors on over 7,500 m2 demonstrated where the future of the Indian retail sector is headed. This year's event offered new product segments and profiles, bringing the spotlight to sustainability and focusing on the growth of the overall industry.

The Indian retail market is one of the fastest growing retail markets in the world and a key driver for the Indian economy, something that was also reflected by numerous positive conversations where fruitful synergies were created and long-term relationships were established. Appealing retail design, shopper marketing strategies and visual merchandising were the highlights of the exhibits on the show floor. The trade visitors were also distinguished by a high level of decision-making skills and brand experience expertise.

Thomas Schlitt, Managing Director, Messe Düsseldorf India, points out: “We are very delighted with the brilliant response received from the retail industry for In-store Asia 2023. The event has yet again made its mark by bringing together relevant business opportunities for both exhibitors and visitors. In-store Asia 2023 had something for everyone looking to network and learn from peers and associates in the industry. The event has always been a key meeting point for bellwethers, innovators, distributors, brands and retailers. The 2023 edition has been greatly appreciated for the futuristic ideas and solutions presented both on the expo floor as well as through the dialogues at the convention. I am certain that the connections made here will result in great business prospects for all.”

Elke Moebius, Director Retail & Retail Technology at Messe Düsseldorf, also draws a positive conclusion: “In-store Asia has again confirmed its position as a platform for retail innovations, impressive customer journeys, and shopper-focused strategies that stage physical stores as vibrant, appealing shopping destinations that can captivate and thrill shoppers. Everyone attending here could feel this sense of new departures and investment in the Indian retail sector.”

The 3-day event was accompanied by a Convention under the heading “Humanise, Hybridise, Hyper Localise Retail Experience” where more than 30 speakers delivered talks on such topics as retail research, visual merchandising, shopper marketing and design innovations, to name but a few. Another highlight was the presentation of the coveted VM & RD Retail Design Awards, for which India’s top talents from the Retail Design, Visual Merchandising and Manufacturing sectors competed with each other in 23 distinct categories of store design and window display. At the VM Challenge, six teams of visual merchandisers from renowned brands and companies demonstrated the day before how they conceptualise and realise a shop window within one hour under a given theme and design brief.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

The European textiles and clothing sector is set for a major transformation which will affect both industry and workers. The EU’s strategy for sustainable and circular textiles aims to ensure that by 2030, textile products placed on the EU market are long-lived and recyclable with the industry moving from a linear to a circular business model. This strategy is accompanied with the EU’s transition pathway for a more resilient, sustainable, and digital textiles ecosystem linking the green transition with the digital transition while stressing the need for the sector to remain competitive.

IndustriAll European Trade Union (industriAll Europe) and Euratex, representing the workers and employers in the textiles and clothing sectors respectfully, jointly highlight both the challenges and opportunities of the giant forthcoming transformation of the sector and call for action to ensure that European industrial policy is fit for purpose and enables the sector to transform without negatively impacting workers or European industry.

Specifically, the European social partners jointly call for:

1. EU action to guarantee that the European textiles ecosystem remains competitive, including ensuring a level global playing field.
2. Measures to increase the demand of sustainable products including awareness raising campaigns, incentives such as lower VAT rates, and sustainability criteria in public procurement.
3. Measures to ensure access to green and affordable energy.
4. Policy gaps to be addressed, such as promoting a harmonised Extended Producer Responsibility approach across the EU and ensuring that SMEs can use Product Environmental Footprints.
5. Action to ensure that the Sustainable Products Regulation and the forthcoming Digital Product Passport will offer a transparent, predictable and SME-friendly framework.
6. Investment in attracting, training and reskilling workers including via concrete support for the EU Pact for Skills.
7. Appropriate funding, sound metrics and legal incentives at regional, national, and European level to support the green and digital transitions of the textile and clothing sectors.
8. Regional and national authorities to coordinate with sectoral social partners to ensure that the green and digital transitions are fair and just and do not leave the industry, regions or workers behind.

15,493 visitors from 107 countries attended the second Istanbul Fashion Connection. Over 300 companies showed their collections on more than 15,000 square meters of exhibition space and provided information about their creative collections and their production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and sportswear.

There was busy business activity, the ideal near shore capacities combined with the range of fashion collections experienced great demand. Istanbul Fashion Connection was a meeting point with the opportunity for a face-to-face meeting on a common platform. All trade channels were represented at the fair, from large shopping malls and department store groups to wholesalers, international retail chains, multi-brand boutiques and online platforms.

The global turkish exports in the first half of this year amounted to US$ 12.4 billion, which corresponds to an annual growth of 11.6%. In the EU alone, the total for this period is US$7.7 billion, a growth of 14.7%. Mustafa Gültepe, President of the Turkish Exporters Assembly and IHKIB, announced that ready-to-wear exports are to be increased to $40 billion in the medium term.

The organizers are expecting over 600 companies to attend next IFCO. The exhibitors for the sourcing area will take part in a separate hall. Leading companies have already registered with the association for this. Lingerie and bridal/evening wear will also be shown in their own hall, which seasonally only presents itself once a year in Turkey.
The participation of international fashion companies is encouraged, for which IFCO provides the springboard into the Eastern European market.

• Sorge vor steigenden Preisen verfestigt sich

Laut einer aktuellen McKinsey-Umfrage bereiten die rasch steigenden Preise den Konsument:innen zurzeit die größte Sorge, die Corona-Pandemie spielt kaum noch eine Rolle. Rund 48% der Befragten geben an, ihre größte Sorge sei aktuell die Inflation - ein deutlicher Zuwachs gegenüber dem April.
 
„Die Sorge der Konsumenten vor weiteren Preissteigerungen verfestigt sich“, sagt der McKinsey-Partner Marcus Jacob. Die Angst vor dem Ukraine-Krieg ist dagegen in den vergangenen Monaten geringer geworden. Hatte noch im April jeder dritte Befragte (34%) die Invasion der Ukraine als größte Sorge bezeichnet, so tat dies im Juni nur noch jeder Vierte (24%). Trotz der aktuell hohen Infektionszahlen nannten nur 4% die Corona-Pandemie als größte Sorge.

Die steigenden Preise haben der Umfrage zufolge bereits spürbare Auswirkungen auf den Alltag vieler Menschen. „Die große Mehrheit - 73% - hat das Einkaufsverhalten bereits verändert, um zu sparen“, so Marcus Jacob. So landen häufiger die Eigenmarken der Handelsketten in den Einkaufswagen. Statt im Supermarkt oder im Fachgeschäft wird häufiger beim Discounter eingekauft. „Dieser Trend beschleunigt sich“.

Während mehr Geld für Benzin und Lebensmittel ausgegeben werden muss, wird außerdem bei nicht essentiellen Ausgaben wie beispielsweise Bekleidung, Schuhen, aber auch Möbel oder Elektronik gespart. 59% der Befragten geben an, sie würden inzwischen genauer auf den eigenen Energieverbrauch achten.

111 companies from nine different countries took part in the 4th edition of one of the leading trade fairs in Turkey for occupational safety and health, TOS+H EXPO, from May 14-17, in Istanbul. Due to the ever-increasing importance of personal protection, occupational safety and a healthy workplace, TOS+H EXPO came just in time. Exhibitors were able to target a Turkish audience with the latest trends and products in industrial safety, health promotion at work and occupational safety management. The Occupational Health and Safety Symposium, which was organised by the Istanbul Chamber of Industry (ICI) was also very well attended on all four days. Current occupational safety and health issues were addressed and provided important impulses for establishing a prevention culture in companies in Turkey and its neighboring countries. A total of 4.309 visitors from 58 countries attended the 4th TOS+H EXPO.

“The remarkable outcome of TOS+H EXPO 2022 is clearly asserting its significance as the leading trade fair for the industry, in Turkey,” says Petra Cullmann, Executive Director at Messe Düsseldorf. “Our new partner, the Istanbul Chamber of Industries, paved the way for a high-caliber symposium with inspiring insights and intensive discussions, and our exhibitors again proved their expertise with a comprehensive overview of innovative products, equipment and services at the trade fair. We are proud to be sending clear signals in the market. We're giving a lead, both in Turkey and beyond, on the element that matters most: the individual.”

TOS+H Expo 2022 and the Occupational Health and Safety Symposium organized by the Istanbul Chamber of Industry were officially opened on May 14, 2022 by Ms. Petra Cullman, Executive Director Messe Düsseldorf and Sadık Ayhan SARUHAN, ICI Vice President. The new partnership with the Chamber of Industry will ensure the quality of the event and also strengthen the leading position of TOS+H Expo in Turkey.

“The Occupational Health and Safety Symposium, which we organized simultaneously with the 4th TOS+H Expo - Turkish Occupational Safety + Health Exhibition, was concluded with the presentations of 84 speakers in 22 sessions. Our symposium included highly interesting presentations on the environment, sustainability and labor law and was met with great interest by all parties and especially by representatives from all industrial sectors which deal with the topic of occupational safety and health at work. As ICI, we will continue to work to improve OHS processes in the next period”, said a spokesperson for the Istanbul Chamber of Industry.

Packaging not only protects the product, it is also a powerful marketing and advertising tool that influences customers’ purchasing decisions. In the upcoming episode of Sappi’s Blue Couch series, viewers will find out what is meant by “packvertising” and how brand manufacturers can best showcase their products at the point of sale.

• “Packvertising and the power of brand at the point of sale”
• Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing
• Tuesday, 26 April at 10:00 (CET)

The way people make purchase decisions in the face of overwhelming choice is very complex. Subconsciously, the brain is constantly at work making judgements about sensory signals such as touch, smell and sound. To attract customer attention, manufacturers should not only pay attention to functionality when selecting packaging material, but also never lose sight of the tactile experience.

So how do brand manufacturers go about selecting the right packaging material? How can packaging trigger emotions with consumers? And what role does environmental awareness play here? Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing, will discuss this in the upcoming episode of the Blue Couch Series. Among other things, Hartmann will report on an interesting experiment that illustrates the impact various surface structures have on consumer behaviour.
The “Packvertising and the power of brand at the point of sale” episode will be broadcast on 26 April.