From the Sector

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

Launching alongside the main Fall/Winter 2022 drop one selection is an expressive capsule collection co-created directly with the “Always Original Collective”. Inspired by each member’s interpretation of two key words – Belonging and Community – the capsule offers a host of bold and dynamic graphic pieces.

The first seasonal drop is accompanied by the arrival of an undeniably optimistic campaign centering on four members of the collective – Jari Jones, Amani, Naomi Otsu, and Lena Waithe – and inspired by the slogan: “They’ve been here for us. Now it’s our turn.”

The campaign visuals spotlight the shops and small businesses that helped to shape the lives of each dynamic changemaker: Yu & Me Book Store, Le’Jemalik Beauty Salon, Hibiscus Brew Coffee Shop, and Savant Studios. Putting the focus on those who have been there all along, the campaign seeks to demonstrate the power of allyship in communities around the world.

The ReHubs initiative brings together key European and world players to solve the European textile waste problem by transforming “waste” into a resource, and to boost textile circular business model at large scale.

This collaboration is set to turn the societal textile waste issue into a business opportunity and to fulfil the EU ambitions of the Green Deal, of the mandatory texile waste collection by end 2024 and the transition into Circular Economy.

In 2020 EURATEX launched the ReHubs initiative to promote collaboration across the extended textile value chain and considering all perspectives on chemicals, fibers making, textiles making, garments production, retail and distribution, textiles waste collection, sorting and recycling.

In June 2022 ReHubs completes a Techno Economic master Study (TES) which researches critical information on the feedstock (textile waste) data, on technology, organizational and financial needs to recycle 2.5 million tons of textile waste by 2030 and to effectively launch the ReHubs.

EURATEX’s ReHubs initiative plans to pursue fiber-to-fiber recycling for 2.5 million tons of textile waste by 2030
According ReHubs Techno Economic Master Study (TES), the textile recycling industry could generate in Europe around 15,000 direct new jobs by 2030, and increase need for nearshoring and reshoring of textile manufacturing.

The textile recycling industry in Europe could reach economic, social and environmental benefits for €3.5 billion to €4.5 billion by 2030
“Transform Waste into Feedstock” announced as first project supported by the ReHubs, and aiming at building up a first 50,000 tons capacity facility by 2024.

Europe has a 7-7.5 million tons textile waste problem, of which only 30-35% is collected today.  

Based on the ambitious European Waste law, all EU Member States must separately collect the textile waste in 2 years and half. While some countries are designing schemes to face the waste collection challenge, currently no large-scale plan exist to process the waste.

The largest source of textile waste (85%) comes from private households and approximately 99% of the textile waste was made using virgin fibers.

Euratex  assesses that to reach a fiber-to-fiber recycling rate of around 18 to 26 percent by 2030, a capital expenditure investment in the range of 6 billion € to 7 billion € will be needed, particularly to scale up sufficient sorting and processing infrastructure. The economic, social, and environmental value which could be realized, potentially total an annual impact of €3.5-4.5 billion by 2030.

Once matured and scaled, the textile recycling industry could become a profitable industry with a total market size of 6-8 billion € and around 15,000 direct new jobs by 2030.

Next steps of the ReHubs initiative

• A European textile recycling roadmap proposing Objectives and Key Results to recycle fiber-to-fiber 2.5 million of textile waste by 2030
• A leading collaboration hub with large players and SMEs from across an extended European textile recycling value chain
• A first concrete portfolio of 4 launching projects:
  - Transform textile waste into feedstock
  - Increase the adoption of mechanically recycled fibers in the value chain
  - Expand capacity by solving technical challenges for thermo-mechanical textiles recycling
  - Create capsule collection with post-consumer recycled products

The 1^st project addresses current sorting technologies which have limits to identify materials with sufficient accuracy for the subsequent circular recycling processes. The “Transform Waste into Feedstock” project will focus on further developing and scaling such sorting technologies. The project group led by Texaid AG aims on building up a first 50,000 tons facility by the end 2024.

Lectra, whose connected industrial equipment and software facilitate the digital transformation and Industry 4.0 transition of fashion, automotive and furniture companies, announces its selection for the new Euronext Tech Leaders stock market index. This brings Lectra into the community of European technology leaders identified by Euronext as innovative and high-growth companies.

The new Euronext Tech Leaders market index, launched on June 7, comprises 100 European technology companies listed on the Euronext markets, which meet various performance and growth criteria. With the launch of this initiative, Euronext aims to offer better visibility and new services to selected European technology leaders.

Lectra is one of the 41 French companies that are now members of Euronext Tech Leaders. The company, founded in 1973 on a close relationship with fashion industry players, has also for the last three decades worked globally with automotive equipment and furniture manufacturers. In its three strategic markets, Lectra sells connected equipment that optimizes the cutting processes of fabric, leather and other soft materials used by manufacturers, and markets software and services that streamline their production processes while enabling them to be more agile and make considerable material savings.

In fashion, through the use of market data – made accessible and exploitable by the Internet of Things, the cloud, artificial intelligence and big data – Lectra’s software solutions also enable a better understanding of consumers’ behavior. They therefore facilitate strategic decision-making for brands, manufacturers and distributors at the key steps in the value chain of design, production and distribution. In this industry, the impact of Lectra’s solutions on reducing material consumption is even greater because it takes effect as early as the garment design stage.

Technology and innovation are therefore at the heart of Lectra’s strategy, with the company aiming to become a key player in Industry 4.0 in its strategic markets by 2030.

TEXAID as a professional collector and sorter with roots in Switzerland contributes to this ecosystem to enable the textile-to-textile recycling.  The creation of Swiss Textile Recycling Ecosystem marks a key milestone in the upscaling of Worn Again Technologies’ recycling process technology with technology scale-up partner Sulzer Chemtech in Winterthur. It also supports its ambition to create a circular economy where non-reusable, hard-to-recycle textiles can be reintroduced into supply chains to become new fibers.

To cause a paradigm shift in the fashion industry and realize true circularity requires all members of the value chain to be on the same page and working towards the same goals. The Swiss Textile Recycling Ecosystem is a network comprising fabric and textile manufacturers, waste collectors and sorters, as well as retailers, brand owners and technology providers – all coordinated by Swiss Textiles. All these parties will cooperate to make their shared vision of a more sustainable fashion industry a reality, where used textiles can be recycled into new textiles.

TEXAID as a stakeholder in the Swiss Textile Recycling Ecosystem and as leading textile recycling company with over 40 years of experience will support the initiative through collecting, sorting, pre-processing and providing pre- and post-consumer feedstock to the Demonstration Plant. At its headquarters in Schattdorf (CH), TEXAID will investigate possibilities to automate the sorting and pre-processing of textile feedstock for recycling. Currently, TEXAID processes more than 80,000 tons of end-of-use textiles and footwear every year all over Europe and the US.

The European Pultrusion Technology Association (EPTA) has published a report from its latest conference, which focuses on advances in sustainability and recycling.

More than 130 professionals from the global pultrusion community gathered at the 16th World Pultrusion Conference in Paris on 5-6 May 2022. Organised by EPTA in collaboration with the American Composites Manufacturers Association (ACMA), the event featured 25 international speakers sharing insight on market trends, developments in materials, processing and simulation technologies, and innovative pultruded applications in key markets such as building and infrastructure, transportation and wind energy.

‘Bio-pultrusion’:  
Composites based on natural fibres offer a number of benefits, including low density and high specific strength, vibration damping, and heat insulation. The German Institutes for Textile and Fiber Research Denkendorf (DITF) are developing pultrusion processes using bio-based resins and natural fibres. Projects include the BioMat Pavilion at the University of Stuttgart, a lightweight structure which combines ‘bamboo-like’ natural fibre-based pultruded profiles with a tensile membrane.

Applications for recycled carbon fibre (rCF):
The use of rCF in composite components has the potential to reduce their cost and carbon footprint. However, it is currently used to a limited extent since manufacturers are uncertain about the technical performance of available rCF products, how to process them, and the actual benefits achievable. Fraunhofer IGCV is partnering with the Institute for Textile Technology (ITA) in the MAI ÖkoCaP project to investigate the technical, ecological and economic benefits of using rCF in different industrial applications. The results will be made available in a web-based app.

Circularity and recycling:
The European Composites Industry Association (EuCIA) is drafting a circularity roadmap for the composites industry. It has collaborated with the European Cement Association (CEMBUREAU) on a position paper for the EU Commission’s Joint Research Centre (JRC) which outlines the benefits of co-processing end-of-life composites in cement manufacturing, a recycling solution that is compliant with the EU’s Waste Framework Directive and in commercial operation in Germany. Initial studies have indicated that co-processing with composites has the potential to reduce the global warming impact of cement manufacture by up to 16%. Technologies to allow recovery of fibre and/or resin from composites are in development but a better understanding of the life cycle assessment (LCA) impact of these processes is essential. EuCIA’s ‘circularity waterfall,’ a proposed priority system for composites circularity, highlights the continued need for co-processing.

Sustainability along the value chain:
Sustainability is essential for the long-term viability of businesses. Resin manufacturer AOC’s actions to improve sustainability include programmes to reduce energy, waste and greenhouse gas emissions from operations, the development of ‘greener’ and low VOC emission resins, ensuring compliance with chemicals legislation such as REACH, and involvement in EuCIA’s waste management initiatives. Its sustainable resins portfolio includes styrene-free and low-styrene formulations and products manufactured using bio-based raw materials and recycled PET.

The opening of this facility marks the expansion of ISKO’s Creative Room Services (CRS) division and its dedication to the continuation of responsible production.

ISKO has opened its first product development centre, based in London. Creative Room London is a unique and innovative space and the first of its kind in the UK. It is the latest initiative of Creative Room Services (CRS), a division of ISKO devoted to offering streamlined and simplified solutions for all denim requirements – from fabric to finished garment.

With a focus on sustainable washing and finishing techniques, customers at Creative Room London will be able to work in parallel with experts to achieve their desired denim looks. Together with machine technology partner Jeanologia, they have been able to develop innovative washing and finishing techniques that meet the highest quality and sustainability standards with a significantly lower environmental impact.

The Creative Room London will also be the central point for their customer’s full product development, ensuring the whole process is agile and more efficient. As well as a hub for its customers, Creative Room London will also act as a platform of education and support for the wider denim community, working with local talent and universities to share knowledge and to bring ideas and concepts to life.

• adidas x Parley’s global impact initiative, Run for the Oceans, returns for its fifth year, uniting sporting communities across the planet
• More activities than ever will be eligible for Run for the Oceans, with the introduction of tennis, wheelchair movement, football and more
• People across the world can take part by signing-up to the challenge from today and logging activity between May 23 – June 8

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.

For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite to help protect the oceans from plastic waste. For every 10 minutes of running from select activities, such as running, tennis or football*, recorded by participants via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (up to a maximum of 250,000kg).

Launching between May 23 – June 8, the event returns for its fifth year, with the ambition of mobilising a generation to help end plastic waste. Research shows that the world is at a tipping point, with it predicted that oceans will contain more plastic than fish by 2050.

Since the beginning of the partnership in 2015, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone - this includes plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.

For 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley . With a carbon footprint of just 3.5kg per pair, the Adizero X Parley is the first time adidas and Parley have combined to launch a lower footprint concept, a milestone for the partnership delivered through innovation and with no compromise on shoe performance.  

From raw material interception, processing, packaging, all the way to the end of product life, adidas calculate and communicate its carbon footprint, conforming to an internationally recognized standard: ISO 14067. The footprint results made available provide full transparency on the complete lifecycle of the product.

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

A first panel was kicked off by the European Commission representative who provided attendees with an overview of what is new about the PEFCRs for apparel and footwear. That led to an interesting and informed discussion with brands and other organisations which showed both the benefits of the PEF and the improvements needed in its methodology for it to fully reflect the complexity of the industry.

Overall, discussions showed the need for the topic to be addressed globally, apply a clear solid method to measure the environmental impact and for much more stringent legislation to regulate and ban greenwashing. As put by Baptiste Carriere-Pradal, Chair of the Policy Hub: “There will be challenges, the journey is long but now is the time for clear and ambitious regulation that will help us change the industry.”

You can watch the Media Masterclass here.

Under the United Nations Economic Commission for Europe (UNECE) initiative to enhance transparency and traceability in the garment and footwear industry, Haelixa realizes a pilot project with Costach Cooperative and Peruvian textile company Creditex to give sustainable rural cotton producers in Peru more visibility in the value chain.

In 2019, UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) have set up an initiative to drive transparency and traceability for sustainable value chains in the garment and footwear industry. The initiative is jointly implemented with the International Trade Centre (ITC) with financial support by the European Union. Haelixa is proud to be part of the group of experts that develops policy recommendations, traceability standards, and conducts projects to set traceability benchmarks. With the support of the +Cotton Project, implemented by the Food and Agriculture Organization of the United Nations (FAO) and the Brazilian Cooperation Agency (ABC) a pilot is being realized in this context to mark and trace the finest Pima cotton for Creditex directly at the gin in Piura, Peru. Haelixa’s DNA marker connects the actual lint cotton to the entry on a blockchain system provided by UNECE. The Haelixa technology ensures that the information about the product’s origin and the journey of the product along the value chain is always safely embedded into the product itself. The marked cotton will be used to make exclusive pajamas sets for Cat´s Pajamas. DNA traceability will enable the verification of the premium origin of Peruvian Pima cotton in the final garment produced using sustainable practices by family farmers associated with the Costach cooperative.

Costach is the main cooperative of cotton farmers in Peru. The cooperative consists of 5,200 family farmers in the Piura region, producing mostly extra-long fiber of Pima Cotton. Since 2017, the +Cotton project has been supporting the farmers with training on sustainable practices and has been providing technical assistance for improved markets access.

Creditex is vertically integrated from cotton ginning to fine thread, up to the production of high quality apparel for international premium brands. The company takes social responsibility and environmental stewardship very seriously and therefore makes a strong partner for this project, empowering the cotton family farmers that hold the majority of cotton production in Peru.

Hologenix® announces that its newest innovation has achieved two recognitions. In addition to being a Top Ten winner in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2023/24, pure white CELLIANT has been shortlisted in the Drapers Sustainable Fashion 2022 Awards. The company is sharing the spotlight with recognized brands such as H&M, Sweaty Betty and Timberland. According to Drapers, the leading authority on fashion retailing in the UK since 1887, which sponsors these awards annually, this year they received the most entries ever, making them very competitive.

To create pure white CELLIANT rPET fiber, Hologenix developed a strategic partnership with the Ireland-based Wellman International Limited, a fully owned subsidiary of Indorama Ventures. Indorama Ventures is investing $1.5 billion on sustainability initiatives, allowing them to recycle 50 billion PET bottles globally by 2025 to support the growth of the circular economy. Wellman International has been a pioneer of recycling technologies for almost 50 years, offering specialist solutions for the medical, hygiene, automotive, home care and apparel sectors.  

Pure white CELLIANT rPET fiber is sustainably manufactured, with a low-impact supply chain. It is achieved by embedding bioceramic materials, that are naturally derived and ethically sourced, into fibers, yarns and fabrics. Wellman International has converted 100% of pure white CELLIANT Polyester production into rPET. This conversion to rPET has been implemented across all CELLIANT product categories, replacing traditional polyester and dramatically enhancing CELLIANT’s sustainability initiatives.

Pure white CELLIANT is recognized as a Class 1 medical device in the European Union and is able to carry the CE mark. Like CELLIANT, pure white CELLIANT captures and converts body heat into infrared energy, powering bio-responsive textiles. This energy is reflected back to the body, resulting in increased local circulation and cellular oxygenation. These advantages have a variety of wellness benefits, including stronger performance, faster recovery and better sleep, as well as many functional properties such as thermoregulation, quick-dry properties and odor inhibition.  

Wellman International distributes pure white CELLIANT fibers across Europe, the Middle East, Africa, Asia and the USA.