From the Sector

OUTLOOK™ 2024 took place on 24-26 September 2024 in Rome, gathering a record of 549 delegates from 212 companies and 37 countries across the nonwovens personal care, hygiene & wipes products value chain.

OUTLOOK24 Conference
The conference, structured across five key sessions, featured 26 speakers covering a diverse array of critical topics impacting not only the nonwovens industry but society at large. These topics included cutting-edge innovations and eco-design, evolving market dynamics, navigating new EU regulations, the future of absorbent hygiene products, sustainability, retail strategies, and the challenges posed by China's influence on European commerce.

The event's first day opened with a compelling presentation by Joachim De Vos, Managing Partner and Founder of Living Tomorrow & TomorrowLab. As an expert in strategic innovation and scenario planning, he shared valuable insights on guiding organizations towards future-readiness. He highlighted the emerging success factors, emphasizing how Generative AI can be leveraged to develop scenarios for the nonwovens industry, serving as a powerful roadmap for future innovation.

On the second day, James Kynge, the Europe-China correspondent for the Financial Times, delivered a keynote address., "The China Challenge", emphasizing China's rapid rise as a global tech superpower, noting that the country produced more than half of the world's robots last year. He explored the far-reaching impact of this growth on European commerce, highlighting the challenges and outlined strategies for European companies.

The final day of OUTLOOK™ Jack Stratten, Director of Insider Trends. highlighted in his presentation, “The polarization of choice: How retailers and brands are responding to market and product saturation,” in an unprecedented market saturation that leaves 64% of consumers feeling overwhelmed by choices. He discussed how massive retail platforms drive product saturation, influencing both quality and variety and concluded that differentiation in this crowded landscape occurs by focusing on high-quality, curated selections.

OUTLOOK24 Exhibition
As part of its commitment to fostering connections within the industry, OUTLOOK™ 2024 continued its tradition of offering extensive networking opportunities to its delegates. This year’s event featured a tabletop exhibition, where 20 companies had the chance to showcase their expertise over the 3 days.

The next edition of OUTLOOK™ will take place from 23-25 September 2025, in Budapest, Hungary at the Marriott Hotel, Budapest.

INDA, the Association of the Nonwovens Industry, based in Cary, North Carolina, and EDANA, the Voice of Nonwovens, headquartered in Brussels, Belgium, have announced the signing of a Letter of Intent (LOI) in Rome to explore a strategic alliance. This marks a significant step toward leveraging their combined expertise and resources to address global challenges and drive new opportunities in the nonwovens industry.

As the nonwovens industry evolves, both associations recognize the need for a unified approach to navigate complex international markets. The potential alliance aims to deliver several key benefits:

1. Enhance the scope and value to Members: The increased integration of resources will enable both organizations to deliver greater value to members, offering an expanded range of educational programs, enhanced networking opportunities, and access to a wider breadth of industry insights.
2. Joint Advocacy and Representation: The alliance will amplify both organizations' collective voice, enhancing their ability to advocate for members' interests at local, regional, and global levels, ensuring that their needs and concerns are effectively addressed.
3. Operational Synergies: The alliance will create efficiencies, strengthen the collective talent pool, and optimize the use of financial resources to better support member and industry initiatives.
4. Innovation and Growth: The alliance will drive joint initiatives and projects that foster innovation, enhance industry leadership, and support the long-term growth and sustainability of the nonwovens industry.

The organizations will conduct a thorough due diligence process over the coming months to evaluate the strategic benefits and operational efficiencies of a potential alliance. Both associations remain dedicated to advancing their members’ interests and exploring new growth avenues within the nonwovens industry.

“This Letter of Intent underscores our commitment in exploring how we can better serve the nonwovens community and tackle industry’s evolving challenges,” said Murat Dogru, General Manager of EDANA. “Our purpose is to ensure that our members are well-positioned to thrive in a dynamic global environment. Reflecting on the Treaty of Rome signed decades ago, we hope that the signing of this Letter of Intent in Rome will pave the way for even greater achievements.”

INDA President & CEO Tony Fragnito added, “This potential alliance represents an opportunity to combine our strengths while openly engaging on the global issues affecting the industry. Better coordination will enhance our ability to serve the industry and our members while retaining our regionally focused support and representation.”

INDA, the Association of the Nonwoven Fabrics Industry, has announced the finalists for the 2024 RISE® Innovation Award. On October 1-2, technology scouts, product developers, and business development professionals will gather at the James B. Hunt, Jr. Library, North Carolina State University, Raleigh, NC, to explore nonwoven research and advancements.

Finalists will present their innovations to RISE participants on Tuesday, October 1st. The Award winner will be revealed on Wednesday afternoon, October 2nd.

The 2024 Award Finalists:
Dual-Layer Filtration Media by Ahlstrom Italia S.p.A. – Ahlstrom’s new dual-layer filter media technology enhances engine air intake filtration performances, offering up to double the dust holding capacity and extending filter lifetime by over 50% compared to single-layer media. It also enables smaller, lighter filter designs, meeting current and future engine specifications, including fuel cells. Dual-layer filter media can be offered with flame-retardant functionality for various transportation and industrial applications, ensuring safety, improved performances and reduced environmental impact.

ENDURA™ rPP Spunbond & SMS by Berry Global – A pre-consumer recycled Spunbond and SMS product, recognized by SCS Recycled Content Certification. With Spunbond products containing up to 90% recycled content and SMS products containing up to 40% recycled content, customers/consumers are provided a product with greenhouse gas emissions benefits, validated with life cycle assessment tools assumptions based on the actual production.  ENDURA Spunbond products have the opportunity to reduce CO2 emissions per kilogram of production by 70%, versus previous generation of product.

PlantPanel X by Hempitecture Inc. – PlantPanel X is a rigid continuous insulation material used in exterior above-ground applications. With an R Value of R3.25 per inch, PlantPanel adds to thermal and acoustic comfort and performance. Engineered with a density to resist compression and deflection, PlantPanel is used in split-insulation wall and roof assemblies with either a rain screen cladding or roofing material, depending on the application. With 100% biobased and recycled content, PlantPanel is a sustainable, low carbon continuous insulation solution that’s easy to install and safe to handle.

2023 RISE Innovation Award winner:
TiHive won the 2023 RISE Innovation Award for their SAPMonit technology. TiHive’s innovation, SAPMonit, inspects millions of diapers weekly. SAPMonit delivers lightning-speed inline inspection of superabsorbents’ weight and distribution, optimizes resources, detects flaws, and accelerates R&D.