From the Sector

First insights, first new materials and trend highlights: On 29 and 30 November 2022, the European premium fabric sector will meet for an important exchange with international producers at VIEW in Munich to find out about the first colour and material trends for spring/summer 2024 at the earliest possible time. A selected range of around 300 pre-collections will be on show at the MVG Museum. This means that VIEW will once again be strong and business-relevant this season.

The past VIEW Premium Selection in June 2022 was a great success. Completely booked out and more international than ever, the Preview Textile Show of Munich Fabric Start Exhibitions GmbH was an important contact point for the buying and design teams of companies such as Akris, Baldessarini, Bogner, Calvin Klein, Cinque, Comma, Drykorn, Escada, Hugo Boss, Lala Berlin, Lagerfeld, Laurél, MAC, Marc Cain, Marc O'Polo, Riani, Schumacher or Strellson. The trend towards an increasingly international range continues in November. Numerous buyers, designers and product managers from European ready-to-wear manufacturers are expected in Munich the week after next, looking for new material innovations and trends at VIEW and the parallel ISPO.

International exhibitor portfolio with many new names
Material influences from Europe to Asia bring a highly exciting mix for the trend research of the new collections. Exhibitors from Bulgaria, China, Denmark, Germany, France, Great Britain, Greece, Hong Kong, Italy, Japan, Korea, Spain and Turkey are among the participants.

The newcomers and returnees include, in addition to others:
AGNSTR / ALA CAMPOLMI / BAIRD MC NUTT / BELL & THUNDER / CB STILE / COLORA / EKOTEN / FABRIC LAB / GUARISCO / JECA LIMITED / KING BUTTON / LANIFICIO CAVERNI / LIMONATA EAST / M.T.T. MANIFATTURA / MANTERO / MILIOR / MTP PIEROZZI / PADROCASAS / PIZVAL / RIBBONTEX / SITIP / TEKSTINA SINCE 1828 / TEXMODA / VIVOLO und WAY.

• Currency-neutral sales up 4%, reflecting continued double-digit growth outside Greater China
• Gross margin down 1.0pp to 49.1% as price increases were more than offset by increased supply chain costs, higher discounting, and an unfavorable market mix
• Operating profit of € 564 million reflecting an operating margin of 8.8%
• Net income from continuing operations of € 66 million negatively impacted by several one-off costs totaling almost € 300 million as well as extraordinary tax effects in Q3

“The market environment shifted at the beginning of September as consumer demand in Western markets slowed and traffic trends in Greater China further deteriorated. As a result, we saw a significant inventory buildup across the industry, leading to higher promotional activity during the remainder of the year which will increasingly weigh on our earnings,” said adidas CFO Harm Ohlmeyer. “We are encouraged by the enthusiasm for the upcoming FIFA World Cup which is already noticeable in our Football revenue growth. And in North America we are gearing up for an exciting upcoming basketball launch.”

In the third quarter, adidas’ currency-neutral revenues increased 4%. While the company experienced high-single-digit top-line growth during the first two months of the period, deteriorating traffic trends in Greater China as well as slowing consumer demand in major Western markets weighed on the revenue development in September. In addition, the company’s decision to suspend its own operations in Russia at the end of Q1 significantly reduced revenues by more than € 100 million during the third quarter, particularly impacting the company’s direct-to-consumer (DTC) business. In euro terms, the company’s revenues grew 11% to € 6.408 billion in the third quarter (2021: € 5.752 billion).

From a category perspective, revenue growth was the highest in adidas’ strategic growth categories Football and Running, both growing at strong double-digit rates. In Football, the jersey launches ahead of the FIFA World Cup 2022 fueled consumer excitement prior to the tournament. Revenues in Running were driven by the latest iterations of adidas’ successful running franchises, including Adizero and Supernova, which both grew more than 50% during the quarter. On the Lifestyle side, the further scaling of the successful Forum and Ozweego franchises led to strong double-digit growth for both product families. At the same time, additional highly limited drops as part of the Gucci and Balenciaga partnerships continued to spark excitement around the adidas brand.   

From a regional perspective, revenue growth was driven by the company’s Western markets and APAC, which combined continued to grow at a double-digit rate (+12%). In EMEA, revenues grew 7% despite the loss of revenue in Russia/CIS of more than € 100 million. Revenues in North America increased 8% during the quarter driven by a double-digit increase in the company’s DTC channel. In APAC and Latin America, revenue growth accelerated compared to Q2, reaching 15% and 51% respectively, year-on-year. In contrast, the company’s top-line development in Greater China continues to be severely impacted by the challenging market environment, mainly related to the ongoing covid-19-related restrictions. While the company’s own retail revenues in Greater China increased 7% in the third quarter reflecting a robust sell-out, the significant product takebacks reduced the company’s sell-in and resulted in a revenue decline of 27% for the market as a whole during the three-month period.  

Strong bottom-line improvement in 2023  
In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same magnitude. In addition, in light of the challenging market environment, adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives to mitigate the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year. 

• Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer.

“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

Transparency and Sustainability
Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.

Schoeller has been a bluesign system partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to environmentally-friendly manufacturing processes and careful material selection, the highest quality and sustainability standards in production also mean guaranteeing fair working conditions. Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions.

“Zero Textile Waste” becomes a targeted brand strategy. While the production of textiles and textile technologies is continuously being optimized to preserve resources, the manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around Zero Waste in the industry. Its new online shop, “Schoeller re-Fabric” sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste.

IDTechEx report: Wearable Sensors 2023-2033

Overall, this report provides insight into how wearable sensors could be integrated into society long term - the technology underpinning value within the trend towards 'the quantified self'. The main drivers for growth identified are digital health and remote patient monitoring, extended reality, and the metaverse and performance analytics of athletes and sports people.

More people than ever before are turning to wearable sensors to monitor their activity levels. Despite its origin in simple step counting, the market for wearable sensors is expanding into the more complex arena of health monitoring. Innovations in wearable sensor technology are expanding the envelope of biometrics accessible through watches and skin patches, addressing the rising demand for remote patient monitoring and decentralized clinical trials but also increasing consumer expectations. This includes easier access to health data, and extends further to sensor integration into headsets and accessories for immersive AR/VR experiences.
 
Motion sensors finding applications beyond step counting
Motion sensing hardware is well established, with accelerometers integrated into almost every wearable. Therefore, as profit margins for manufacturers diminish with commoditization, expanding the application space is crucial to maintain growth. This report provides an outlook for emerging use cases such as health insurance rewards, clinical trials, and professional athlete monitoring.
 
Optical sensors seeking to go further than heart-rate detection
Smart-watch wearers are familiar with the red and green lights on the back of their devices, used to obtain heart-rate data or blood oxygen and further analyzed for insights into calorie burn, VO2 max, and sleep quality.
Sensor developers are interested in pushing the boundaries of what can be measured non-invasively with light - whether it be through new software to analyze photoplethysmography (PPG) signals or new hardware for spectroscopy. Multiple companies are competing to lead in the commercialization of wearable blood pressure, with others setting their sights on ambitious 'clinic on the wrist' devices to replace common hospital tests and even glucose monitoring. This report appraises the potential for optical sensors, and overviews challenges for calibration requirements and regulatory approval.
 
Monitoring of the heart, muscle, and brain
Incorporating conductive materials into wearable technology is a simple concept. However, it has led to a vast variety of wearables sensors including wet electrodes stuck on the skin to measure the heart, dry electrodes in headphones to analyze brain signals, and microneedles within skin patches to quantify muscle movements. As such, this also creates a broad application space for electrodes ranging from vital sign monitoring and sleep analysis for healthcare, to emotional response and stress monitoring for marketing and productivity. This report dedicates a section to the four key categories of electrodes: wet, dry, microneedle, and electronic skin. This includes a summary of key material and manufacturing requirements.
 
Wearable sensors are fundamental to continuous monitoring of health, fitness, and wellness. As applications for wearable technology grow, there are increasing opportunities for sensors that detect parameters ranging from glucose levels to pressure and from motion to temperature. Based on a decade of market research on wearable technology hardware, this report analyses the technological and commercial landscape of this growing industry, both today and into the future. IDTechEx's research in wearables tracks the progress of over 50 wearable electronic product types. Within each of these products, a key focus of the research has been understanding and characterizing the prevalence of sensor types integrated into each.

AkzoNobel provides a Q3 update as high macro-economic uncertainty - especially in Europe and China - led to near historical low consumer confidence. In anticipation, customers and channel partners in the paints and coatings industry are proactively destocking in these regions.
 
The Q3 adjusted operating income is now expected to be in the range of €195 million to €215 million (2021: €241 million), excluding a retroactive impact from hyperinflation accounting regarding Türkiye.
 
Current demand trends are expected to continue in Q4, whilst benefits will come from the company’s own initiatives to reduce costs, improve working capital and ongoing pricing initiatives. While Q3 will see the highest raw material cost impact since the inflation cycle started early 2021, pricing will continue to offset raw material and freight inflation. Overall raw material supply is normalizing and raw material prices are starting to soften broadly.
 
Financial results for Q3 of 2022 will be announced on October 20.

Following its deferral earlier this year, organisers announced that Cinte Techtextil China 2022 will take place from 7 – 9 December at the National Exhibition and Convention Center, Shanghai. The coming edition will address the latest trends, technologies and applications that are shaping the industry and market in the region.

“We are excited that Cinte Techtextil China is going ahead this year,” said Ms Wilmet Shea, Deputy General Manager of Messe Frankfurt (HK) Ltd. “The technical textiles and nonwovens sectors are constantly innovating, and congregating regularly to share new materials and knowledge is essential for the industry. For this reason, this year’s fair has attracted international and domestic exhibitors from Austria, Belgium, Mainland China, France, Germany, Hong Kong, Italy, the Netherlands, Spain, Sweden, Switzerland, Taiwan, and the US to grow their business in the enticing Chinese market.”

The Chinese market performance has remained strong amidst the pandemic. According to the China Nonwovens & Industrial Textiles Association (CNITA), China’s nonwovens output has an average two-year growth rate of 14.8% despite the decreased demand for anti-pandemic materials. In addition, China strengthened its position as one of the key drivers of the global technical textiles market due to the rapid expansion of the automotive sector in the country which stimulates high demand for technical textiles.
To help international buyers stay connected with the Chinese market, Match Plus, the fair’s online business matching platform, will support foreign buyers achieve their sourcing goals despite travel limitations.

The fair is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Nonwovens & Industrial Textiles Association (CNITA).

Wild Wonder – a hue inspired by the warm tones of harvested crops – is AkzoNobel’s Color of the Year 2023. Its upbeat glow connects with nature, creating a sense of energy and positivity.

As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it. Extensive research conducted by a team of in-house paints and coatings color experts and international design professionals found hope at the heart of global social, design and consumer trends.

“Wild Wonder speaks to us in a language we instinctively understand,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire color palette is inspired by the rhythms of nature.”

Four decorative paint color palettes have been designed around Wild Wonder: Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades) and Flow Colors (seashore tones). For consumers personalizing their homes and urban environments, the palettes make it easy to choose wall colors for a timeless look that’s also bang on trend.

Color of the Year is the spark of inspiration that ignites a long-term design partnership with industrial coatings customers. On-trend colors, textures and special effects have been designed for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets, as well as decorative paints. Using innovative digital tools such as the AkzoNobel Design app, coatings experts and customers work together to create the best finish for their products. 2

The year 2023 brings two major milestones to the Global Aesthetic Center. Its ColourFutures trend forecast will celebrate its 20^th anniversary, while the team also reaches three decades of trend analysis, color research, color design and art direction at AkzoNobel.

The future of e-mobility will be determined in particular by safe battery enclosures. As batteries for electric vehicles become more performant, higher volumetric energy density plays a crucial role. If more energy is to be stored in less installation space, new material and design solutions are required. The development of suitable enclosures made of safe and highly robust lightweight materials is also required. This is a case for the Aachen Centre for Integrative Lightweight Production (AZL). A project on cell-to-pack battery enclosures for battery-electric vehicles, which has been eagerly awaited in the industry, will start in October this year there.

The design of battery housings is crucial for safety, capacity, performance, and economics. The Cell-to-Pack project, which is starting now, will focus on developing concepts for structural components and for producing them based on a variety of materials and design approaches. The concepts will be compared in terms of performance, weight and production costs, creating new know-how for OEMs, producers and their suppliers throughout the battery vehicle value chain. Companies are now invited to participate in this new cross-industry project to develop battery enclosure concepts for the promising and trend-setting cell-to-pack technology.

The basis for the project is the lightweight engineering expertise of the AZL experts, which they have already demonstrated in previous projects for multi-material solutions for module-based battery housings. Together with 46 industry partners, including Audi, Asahi Kasei, Covestro, DSM, EconCore, Faurecia, Hutchinson, Johns Manville, Magna, Marelli and Teijin, 20 different multi-material concepts were optimized in terms of weight and cost and compared with a reference component made from aluminum. All production steps were modelled in detail to obtain reliable cost estimates for each variant. Result: depending on the concept, 20% weight or 36% cost savings potential could be identified by using multi-material composites compared to the established aluminum reference.

It is expected that the design concept of battery enclosures will develop in the direction of a more efficient layout. In this case, the cells are no longer combined in modules in additional production steps, but are integrated directly into the battery housing. The elimination of battery modules and the improved, weight-saving use of space will allow for higher packing density, reduced overall height and cost saving. In addition, various levels of structural integration of the battery housing into the body structure are expected. These new designs bring specific challenges, including ensuring protection of the battery cells from external damage and fire protection. In addition, different recyclability and repair requirements may significantly impact future designs. How the different material and structural options for future generations of battery enclosures for the cell-to-pack technology might look like and how they compare in terms of cost and environmental impact will be investigated in the new AZL project. In addition to the material and production concepts from the concept study for module-based battery enclosures, results from a currently ongoing benchmarking of different materials for the impact protection plate and a new method for determining mechanical properties during a fire test will also be incorporated.

The project will start on October 27, 2022 with a kick-off meeting of the consortium, interested companies can still apply for participation until then.

The Discover Natural Fibres Initiative DNFI published their statistical World Natural Fibre Update this month. The world production of natural fibres is estimated at 33.7 million tonnes in 2022, a slight increase compared with a preliminary 33.3 million tonnes in 2021 and 31.6 million in 2020.

The DNFI Natural Fibre Composite Price dropped 2% in July 2022 to US 219 cents/kg, compared with US 223 cents the previous month. The DNFI Composite is an average of prices in major markets for cotton, wool, jute, silk, coir fibre, and sisal, converted to US$ per kilogram and weighted by shares of world production.

• The DNFI Composite was pulled downward primarily by a 9% decline in the Eastern Market Indicator of wool prices in Australia, which fell from US$ 10.27 per kilogram in June to US$9.38 in July.
• October cotton ICE futures (the nearby contract) finished July marginally lower, closing at 228 US cents per kilogram, compared with 229 at the end of June.
• Prices of jute fibre in India quoted by the Jute Balers Association (JBA) at the end of July were unchanged from a month earlier, but with depreciation of the Rupee versus the dollar, calculated prices fell from 84 cents to 82 cents per kilogram.
• Prices of silk in China equalled US$29.5 per kilogram in July 2022, coconut coir fibre in India held at US cents 21 per kilogram, and sisal in Brazil finished July at US cents 41 per kilogram.

Cotton prices were the highest in a decade during 2021/22, and world cotton production is estimated by the International Cotton Advisory Committee at 25.8 million tonnes during the 2022/23 season which began August 1, up from 25.4 million in the season just completed. Extreme drought in Texas, the largest producing state in the United States, is limiting the rise in world production that would otherwise be occurring.

World production of jute and allied fibres is estimated unchanged at 3.2 million tonnes in 2022 compared with 2021. High market prices in 2021 motivated farmers to expand planted area in both Bangladesh and India, but dry weather in jute-growing areas during June and July has undermined earlier optimistic hopes for yields. Rainfall was approximately half of normal in the city of Kolkata from early June to mid-July.

Production of coir fibre rose by an average of 18,000 tonnes per year during the past decade, and production was record high at 1.12 million tonnes in 2021. Production is expected to remain high in 2022.

Flax has also been trending upward, rising by an average of 27,000 tonnes per year, and production in 2022 is estimated to remain above one million tonnes.
World wool production is forecast up by 5% in 2022 to 1.09 million tonnes (clean), the highest since 2018. Wetter weather in the Southern Hemisphere, following eight years of drought, is allowing farmers to rebuild herds.

• Record Revenue of US$5,451M, an increase of 23% QoQ and 53% YoY
• Record Reported EBITDA of US$1,010M, up 29% QoQ and 83% YoY
• Reported Net Profit of THB 20.3B, an increase of 44% QoQ and 143% YoY.
• Reported EPS of THB 3.58 (LTM2Q22: 8.11) and Core EPS of THB 2.32 (LTM2Q22:6.16)

Indorama Ventures Public Company Limited (IVL), a global sustainable chemical producer, reported record 2Q22 earnings as the company’s global integrated model continues to benefit from strong consumer trends and management responded effectively to market disruptions.

IVL posted a record Core EBITDA of US$758 million in the second quarter, up 17% QoQ and 59% YoY. Sales revenue rose by about 11% QoQ on a same-store basis, supporting a Core EBITDA margin of 14%. The combination of strong sales and improved margins helped offset higher energy costs in the U.S. and Europe, while management leveraged the company’s leading position in local and regional markets to ensure uninterrupted customer service levels as higher crude oil prices impacted raw materials costs.

Fibers segment posted Core EBITDA of US$55 million, a decrease of 35% QoQ and 15% YoY, as sales declined 11% QoQ. The segment was impacted by lower demand in the Lifestyle vertical amid the China lockdown while higher freight rates restricted exports. The Hygiene vertical was impacted by volumes at Avgol’s Russia site along with increased polypropylene prices, while strength in the replacement tires market partially offset the ongoing semiconductor shortage, resulting in a stable performance for Mobility.