From the Sector

Of the twelve participating denim mills who took part in Habitat 21 – a special Smart Creation showcase at the recent Denim Première Vision exhibition in London – no less than eleven were valued Monforts ‘Denimized’ finishing technology users.

The aim of Habitat 21 was to highlight those companies taking an eco-responsible approach to denim manufacturing via the use of recycled, organic and bio-based fibres, in combination with resource-saving dyeing and finishing technologies. Monforts customers involved in the project were Advance Denim, Berto, Bossa, Calik, Evlox/Tavex, Kilim, Naveena, Orta Anadalou, Rajby Industries, Raymond Uco and Soorty. Their innovations were detailed in a major presentation on trends for the Spring/Summer 2021 season by Manon Mangin of the Première Vision Fashion Team, based on three key themes – Sensation, Hybridisation and Expansion.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

New polyethylene and polypropylene-based monomaterial pouch solutions developed in value-chain collaboration

Borealis and Borouge have developed a series of new, monomaterial pouch solutions based on polyethylene (PE) and polypropylene (PP). Designed specifically for recycling, and in collaboration with value-chain partners, these new pouch solutions are suitable for the most demanding consumer packaging applications. In line with the EverMinds™ approach to Thinking Circular, these solutions further expand the range of more sustainable options available to the flexible packaging industry. Several of the pouches will be showcased at the K 2019 in October, including one exemplar containing 35% post-consumer recyclate (PCR).

• Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant  achievement for the firm that, thanks to the Green Labelcollection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family andQ-Nova® by Fulgar.

Filo d’Oro has been selected by Première Vision to exhibit within the SMART CREATION area, the key research and sourcing space for those looking for new generation of sustainable solutions. An informative, educational, visionary and multimedia space where exhibitors, designers, buyers and fashion brands can experience and truly visualize the progress the industry is making in terms of responsibility. At the show in Paris above all they will present a consolidated system of collaborations and a virtuous network that works side by side to make the difference with certified superior quality products for the international market.

Within Filo D’oro, on the occasion of the inclusion in the Smart Creation, they present innovations that reflect "a real commitment to cultural sustainability as well as industrial and production". The organic silks are made with natural fibers from organic farming, the Global Organic Textile Standard (GOTS) certification guarantees both the quality of the raw materials and the sustainability of all production processes. The FSC® certified viscose comes from forests with sustainable management that respects the environment and the population, other viscose developments are made with Ecovero™ yarn from certified and controlled sources. The polyesters are GRS certified, they are made with Newlife™, a yarn born from the transformation through mechanical process of post-consumer plastic bottles collected in northern Italy, whose production process is entirely 100% Made in Italy. Some proposals combine Newlife™ with ECOANTEX, a yarn resulting from the transformation of post-industrial waste and the selective collection of Pet packaging.

• Empowering fashion with responsible R&D, cutting edge finishing and a Made in Italy design imprint

Paris - “The soul of sustainable fashion is an alchemy, a combined commitment and an act of responsibility”. This is the motto ‘embossed’ in the collections and the values of Italian Converter. At Première Vision, the leading manufacturer celebrates its 25th anniversary and presents E.C.O. KOSMOS, a cross-collection, a brand-new ‘green line’ range’ and a winning formula shining a light on the company’s responsible path and unique ‘blend’ for the fashion of tomorrow.

The acronym E.C.O. stands for Ecologic, Conversion, Optimisation; three unique concepts and values that truly embody Italian Converter DNA: sustainability, transformative process and quality improvement.
For over 25 years, Italian Converter creates high-quality materials for some of the leading fashion and accessories brands. “Made in Italy and sustainability are part of our DNA.” Says Costantino Karazissis, founder of Italian Converter. “We believe that responsible sourcing and processes as well as a deep research into new technology pathways and a market-savvy taste for material design must be the starting point.”

At the core of the company’s responsible alchemy is also the constant research for the perfect balance of 100% Made in Italy materials. “We proudly collaborate with 120 skilled employees producing new hybrid material innovations daily, attracting partnerships from the best high-end brands both in Italy and abroad”.

Toupe and brick red E.C.O. Graffiti (100% linen) on E.C.O. Aurora (cotton and AMNI SOUL ECO®)

E.C.O. KOSMOS is entirely traceable, transparent, 100%made in Italy. The collection walks through a very complete and balanced range sustainable materials - from natural to eco high tech ones- that are transformed, enriched and valued in 9 high-tech cutting-edge innovations thanks to the Italian Converter expertise.
•    The natural line starts from bases of cotton bonded with AMNI SOUL ECO®, an enhanced polyamide 6.6 that degrades within 5 years instead of decades, as other conventional ones do.
•    The stretch innovations start from bases in GRS-certified Newlife™, a cutting-edge premium recycled polyester created using a High-Tech Conversion Model. Thanks to a mechanical process, used plastic bottles are turned into a top-quality polymer and yarn which is 100% traceable and 100% Made in Italy. The whole process takes place within a 100 square km area in Piedmont in Northern Italy.
 
All the references make use only of water-based resins and Standard 100 by OEKO-TEX® certified dying. The result, is resistant and transpiring solutions which come with bold and high-performing features, with a soft touch or even with a silky, yet strong, and enveloping feel. The designs range from rustic to contemporary and nod to jacquard, ‘authentic look’ and ‘drill’ hints. An ideal solution for footwear, apparel and leather goods.

Long story short? No compromises. E.C.O. Kosmos reflects design, innovation and responsible values, as well as 100% Italian Converter know-how.
 
“But this is just the beginning,” adds Karazissis. “The next step we are going to implement in the E.C.O. Kosmos cross-collection is a progressive integration of our triple-expertise, processes and R&D.” A sustainable step forward, a leap woven into a deep expertise a story to-be-continued. For a better future, this is for sure.

Assuming social responsibility and acting sustainably has been Autoneum's focus since it became an independent company. In order to achieve the best results possible, the Company last year has defined a number of quantitative and qualitative targets in the areas of “Sustainable Products and Production Processes”, “Fair and Attractive Workplace”, “Good Corporate Citizenship” and “Responsible Supply Chain Management” for 2025. In all these areas Autoneum has achieved important successes already in 2018.

Through the consistent implementation of environmental efficiency projects – a total of over 80 worldwide – Autoneum reduced its environmental impact further in 2018. For example, both the amount of waste (–5.9%) and water consumption (–13.4%) have fallen sharply. At the same time, various plants – particularly in Asia and North America – have expanded their recycling capacity, significantly increasing the amount of production waste reused in the manufacturing process (14.9%).

To further improve working conditions especially in production, measures were taken in all Business Groups in 2018 to enhance occupational health and safety and well-being in the workplace. A global employee satisfaction survey conducted in fall last year has confirmed the first positive effects of these measures.

A complete overview of all targets and activities during the past year can be found in the Corporate Responsibility Report 2018 and is available at www.autoneum.com/corporateresponsibility/.

Textile innovator Devan Chemicals will launch two new technologies at the upcoming Techtextil show in Frankfurt (May 14-17). Bio-flam, a bio-based flame retardant product and Odour Breakdown, a wash durable, non-biocidal odour control solution.
As tradition goes, every two years Devan participates in Techtextil, the leading international trade fair for technical textiles and nonwovens. In the quest for sustainability and transparency every company faces these days, the new Devan technologies offer answers to product developers and portfolio designers.

Bio-flam
Some facts & figures: There are at least 5000 fire incidents each day in the EU. Yearly, about 70 000 people are hospitalised with fire-related injuries. Fires cause pollution. So sustainable fire performance of products is an economic, environmental and human necessity. Take the example of mattresses: tests indicate that when on fire, non-FR treated products give less than 5 minutes escape time. Unfortunately, that is not enough time for the fire brigade to arrive. Needless to say that to increase escape time, to reduce the risk and to save lives, products need to be flame retardant. The challenge is to obtain flame retardant properties in the most natural way, to find the right balance between safety for the people and for the planet.

Companies can do this by replacing raw materials from a non-renewable source, by bio-based FR treatments, which are made from renewable sources and do not contain halogens or heavy metals, as described in the norm EN 16785 1:2015. Bio-based FR treatments, like Bio-flam, are made from renewable, vegetable sources and enable the FR treated products to be biodegradable. The active components are 100% halogen- and heavy metal-free. A welcome innovation for the bedding industry, as the European Commission requires mattresses to be recyclable by 2030 in order to reduce landfill.

Bio-flam P307 is the first introduction in the new Devan BIO-FR family, and is biodegradable and is developed to be used on 100% cotton or cotton/viscose mixtures, in order to create an ecological concept, safe for people and planet, whatever might happen. Bio-flam P 307 is developed for mattress ticking to pass EN 597 1&2. The Devan researchers are developing other bio-based products for other market segments and for other fire standards.

Garmon Chemicals confirms itself as a pioneer in chemistry specifically applied to garment treatment, at the forefront in terms of product research and active promotion on the sustainable issue. The Dutch show is the ideal stage to present a preview of the latest innovation born out of Garmon’s volcanic R&D department. It is Avol Lime, the revolutionary and ecologicallyadvanced neutralizing agent. Used in combination with Avol Oxy White (the bleaching agent that represents the safe alternative to potassium permanganate), it allows to obtain a fully safe and sustainable bleaching process.

white&green: solutions for eco-bleaching
white&green is the ultimate solution to obtain a safe and sustainable jeans discoloration process. The new line provides two avant-garde solutions: two highly performant products, both representing a safe and conscious alternative.
Two souls presenting unique characteristics:

The “white” soul

• the hightest level of whiteness
• superior bright shades
• stylish vintage looks
• extraordinary contrasts

The “green” soul

• safe alternative to dangerous products
• significant energy savings
• classified in ZDHC gateway (from level 1)
• greenofchange® approved

TINTEX is this year recipient of the unique and prestigious annual recognition from The “Instituto de Apoio às Pequenas e Médias Empresas e à Inovação” (IAPMEI). TINTEX has been selected in recognition of its pioneering, Naturally Advanced global leadership, and the company’s superior and responsible fabric making for a fashion system that is driven by investments, transparency and fully traceable innovation.

TINTEX is pleased to open its doors as the Naturally Advanced centre of excellence in the latest IAPMEI OPEN DAY for textile leaders, protagonists, media and customers to experience, understand and enjoy the unique achievements TINTEX offers to the contemporary Portuguese textiles industry .
“We selected TINTEX to underline the importance of taking advantage of digitization and modernization at different levels in the textile industry being stunned by their commitment, shedding light on our territory’s most advanced and responsible processes and skills” José Marques dos Santos, president of IAPMEI.

In a fast moving globalized market, all companies must be able to adapt quickly and using innovation, creativity, and responsibility can help deliver successes. And here TINTEX can network between Technological Centers, Universities, and Knowledge Centers, as a strategic business and holistic imperative. And so sharing the Naturally Advanced strategy of TINTEX as a driver for change, IAPMEI recognizes this TINTEX OPEN DAY as a demonstration of practical market potential, and has partnered with CENTI  (Centre for Nanotechnology and Smart Materials the Institute for New Technologies) and CITEVE (an institution of national and international reference for the promotion of Innovation and Technological Development) as a way to guarantee this success.
 
Being able to drive material innovation, and to promote a new generation of sustainable values to contemporary fashion, active, sports and lingerie markets through responsible supply chains can be transformative for our future fashion systems, and TINTEX is proud to be selected as part of the Make Fashion Circular initiative by the Ellen MacArthur Foundation, helping  to better activate these changes across the fashion industry for all to enjoy.