From the Sector

For the Fall-Winter 2022/2023 BERTO divided their PREMIUM DENIM FABRICS collection into 5 themes.

The first one is ICONIC, where clients can find the “mainstream” proposal, the authentic denim NO SEASON, timeless fabrics with high versatility. From the 100% cotton with salt and pepper look, to the comfort denim really slubby, to the light shirting fabric. Into this theme there are also the Berto NOS, always available for all clients’ needs.

The second theme is BLACK BLOOD. Into this theme clients find Double Black fabrics that have two souls: one made by overdyed sulfur denims, for a washed and aggressive look, and the other given by a reactive black weft, inspired by elegance and sophistication. In addition, we propose to clients also some overdyed reactive fabrics for an intense black look.

The third theme is EVERYDAY PLUSH. With “everyday plush” we want to imagine the desire to dress as if surrounded by a warm hug. In fact, this capsule includes Cashmere denim that ensure warm and soft feeling to the wearer; and “soapy-denim”, a fabric made with cotton and viscose that gives a soft and fluid hand. Moreover, cotton mixed with nylon gives the fabric a technical hand and an elegant image while maintaining stretch performance, lightness and softness.

The fourth theme is JAPAN CALLING. The rough touch-feel and the authentic aesthetic as the true Japanese denim are the main features of the fabrics belonging to this theme. The clients here can find high weight 100% cotton denim fabrics with authentic image and structured weave. To complete the capsule a special blend is available: fabrics with a Tencel slubby weft that gives soft and fluid touch together with a rough image.

Last but not least, the fifth theme: MOTHER NATURE. The container of all the most sustainable Berto fabrics, from Organic cotton fabrics GOTS certified, to Recycled cotton fabrics GRS certified, made regenerating their own production waste.

Linked with this last theme the company will present during BLUEZONE by MUNICH FABRIC START a special capsule collection of garments made with our PIANETA FABRIC, GRS certified and made with recycled cotton coming from their own waste of production. The same waste has been used by CADICA GROUP, an Italian premium trims maker, to do the SPECIAL LABELS and HANGTAGS of this capsule.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

The textile industry, one of the major industrial sectors worldwide, is going through a significant revolution, with changes taking place in various sections of textile processing. Biotechnology and biomimicry, for example, are continuously playing an important role in redefining the influence of the textile industry on society, and so is progress made in auxiliary chemistry, with advances investigated and then applied in almost every section of textile processing.  The outcome is amazingly promising.

Modern, real science is inextricably intertwined with environmental consciousness and they are definitely not mutually exclusive.

At RUDOLF GROUP modern, real science means pushing R&D so to constantly explore new technology and innovations that help transform the textile and fashion industries. We work to reduce the overall dependency on traditional and virgin resources.  Getting textile manufacturers as well as brand and retailers on board is key to achieve real change. By 2030 we aim for a significant fraction of our products to be either sourced through paths alternative to the traditional petrochemicals, or by upcycling waste and/or byproducts from other industries.

“This is the kind of genuine, tangible, environmental consciousness that truly defines us and that entails that RUDOLF GROUP has a responsibility for the needs of society as a whole.” Said Alberto De Conti, Head of Rudolf Fashion Division “We have a maniacal attention to the environmental impact of our operations and products. We have truly embedded in ourselves the notion that “sustainability” is a key issue and critical to the long-term survival of our company and of society at large. “

The combination of modern, real science and environmental consciousness leads to what RUDOLF GROUP call aspirational chemistry something unique and something that positions us as shining example and guiding light throughout the industry. That is, in fact, BETTER CHEMISTRY.

Two are the innovations rooted in aspirational chemistry that RUDOLF HUB1922 presents. The first one is our WASHLESS technology and the second one is a brand new launch: LASER SMOOTHER, which supports laser technology and helps creating much better denim looks.

WASHLESS

HUB1922 WASHLESS, which can be applied to both denim and non-denim, is the simultaneous application of
-    proprietary fluorine-free DWR (Durable Water Resistance) based on biomimicry to repel dirt
-    anti-microbial, anti-bacteria and anti-viral, non-migrating chemistry to stop body odour.
The combination of the 2 translates into garments that don’t require to be washed as much.

Life cycle assessment studies on clothes, detergents and washing machines show that home laundering is always the most energy‐demanding period during these products' life cycle, even higher than production or transportation phases.

“WASHLESS aims at changing consumer habits in clothing maintenance to a more environmentally friendly direction and represents a change that is the most feasible and efficient. Making washing machines obsolete is impossible, but even though the technologies in clothes cleaning have improved greatly, the washing frequency has not been reduced. We own more and more clothing and wash it more frequently. This increased amount of washing counteracts the technological improvements in home laundry. “ said De Conti.

It is only by understanding the climate change impact associated with home laundering that product innovations and consumer education can be explored. Studies consistently show that a carbon dioxide reduction of 105 MT and electricity savings of 142 thousand GWh can be obtained by reducing home laundering, on average, by 1/3. This is roughly equivalent to removing 12% of the 140 M passenger cars in the US, or taking 23 coal power plants off the grid. In addition, more than 60% of water consumed while laundering (2,000 billion liters) can be reduced through these strategies.

LASER SMOOTHER

Laser denim is the current dominant technology available to the denim industry to create locally abraded areas, vintage effects, whiskers, patterns, patches, and even intentional holes and tears in a garment. Laser technology uses less water, harmful chemicals (such as potassium permanganate) and energy to create a wide variety of denim looks.

However, laser is not always able to produce the desired look, on the desired fabric, in the desired time. Therefore, chemical companies have been developing laser boosters that can be pre-applied to the garments in order to intensify the effect of the laser to mimic heavier bleaching applications. Unfortunately, laser boosters can create blurred images where the definition is lower and the overall image less natural.

The brand new RUDOLF HUB1922 LASER SMOOTHER is an all-in-one formulation, very easy to pre-apply to garments before laser burning and that return a very natural image which is very similar to the highly desirable hand scraping. Laser smoother can be applied by traditional exhaust or through nebulization and it dries at normal temperature in normal tumble driers.  Advantages of LASER PRIMER are:

•    Remarkable enhancement of the fabric’s characteristics (heightening of material)
•    Overall effect much more natural and similar to manual scraping (craftsmanship dimension)
•    Reduced required laser power to achieve the wanted effect (conspicuous energy saving)
•    A faster laser burning process (significant time saving, depending on the final effect)
•    Any other chemical spray is not required (environmental friendliness)
•    Reduced cost compared to other solution (financial viability)

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that it has joined ‘The Denim Window’ as its showcase company for color and effect technologies.

The Denim Window is a showroom located in Amsterdam, Netherlands, and dedicated to providing apparel brands with inspiration, sustainability and innovation for their denim collections. Created and curated by Silvia Rancani, a passionate denim consultant with a unique flair for fashion and technology, The Denim Window connects carefully selected companies with brands through exclusive events and showcases at The Denim Window location.

The Denim Window allows its visitors to find in one single place fabric mills, garment makers, chemical suppliers, fiber and trim producers, where designers, product developers, fashion students, denim lovers & emerging talents are invited to review and learn more about the products, aiming to stimulate creativity and innovation through collaborations.

The Denim Window and Archroma will regularly organize workshops to support brands and retailers with systems and inspiration to create denim colors and effects in “The Archroma Way: safe, efficient and enhanced. Because it’s our nature!”.

The company, which made the headlines with innovations such as its aniline-free* Denisol® Pure Indigo or its EarthColors® range of dyes based on non-edible biomass waste from the herbal and agricultural industries, participated to the recent exhibition organized at The Denim Window in Amsterdam on 23 January to celebrate Chinese New Year with the new Denim Window 2020 member companies.

“Amsterdam has developed as one of the world’s denim cities with global meet-ups and events, and now the conferences, workshops and permanent showroom of The Denim Window”, explains Umberto Devita, Business Development Manager for Denim & Casual Wear at Archroma. “The Denim Window, Archroma and the other member companies share the same passion for creativity, innovation and denim with a soul, and that makes us a match made in heaven. We are very excited to have been given this opportunity to collaborate the Denim Window dream team!”

Of the twelve participating denim mills who took part in Habitat 21 – a special Smart Creation showcase at the recent Denim Première Vision exhibition in London – no less than eleven were valued Monforts ‘Denimized’ finishing technology users.

The aim of Habitat 21 was to highlight those companies taking an eco-responsible approach to denim manufacturing via the use of recycled, organic and bio-based fibres, in combination with resource-saving dyeing and finishing technologies. Monforts customers involved in the project were Advance Denim, Berto, Bossa, Calik, Evlox/Tavex, Kilim, Naveena, Orta Anadalou, Rajby Industries, Raymond Uco and Soorty. Their innovations were detailed in a major presentation on trends for the Spring/Summer 2021 season by Manon Mangin of the Première Vision Fashion Team, based on three key themes – Sensation, Hybridisation and Expansion.

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

Among the first adopters of E.C.O. Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy. Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the E.C.O. KOSMOS cross-collection for the SS 2020 presented during MFW: the E.C.O. AURORA 50% AMNI SOUL ECO® -50% Standard 100 by OEKO-TEX® certified Cotton canvas and the E.C.O. SONICA Newlife™ stretch satin.

Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100% transformed innovative solution. The partnership between ROICA™ and Candiani generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS (Global Recycled Standard) version 4 certification, thanks to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg™ shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits,100% built by hand in their Brooklyn Factory, they choose Bemberg™ Yarn Dyed Lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.  Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible, and can be made in a variety of fabric and style options to suit individual needs.  My.Suit utilizes a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My.Suit has been using Bemberg™ lining to add style and comfort to their suit jackets for over a decade.  With a wide range of colors and designs, Bemberg lining complements their extensive fabric selection and helps us to create visually stunning suits that feel great and provides a personalized option to their clients.

un-sanctioned™ is an innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.  In partnership with Miti-Spa, un-sanctioned™ has developed and launched with two initial sustainable performance running fabrics called [ BottleKnit™ ] — a 100% recycled polyester made from plastic bottles. And [ WasteKnit™] — a 100% upcycled polyamide made from industrial waste blended with ROICA™ EF yarn for uncompromising smart stretch performance.

On March 7th, European Commissioner on the Internal Market, Industry, Entrepreneurship and Small and Medium-Sized Enterprises has been welcomed in Prato by the mayor Matteo Bittoni and by the Councilor for Productive Activities Daniela Toccafondi, together with the economic categories for a meeting organized by the Department of Economic Development with reference to the Fashion System.

By the end of the meeting, the only company visit planned has followed, and brought to the Manteco headquarter. Manteco is a firm leader in the production of wool and recycled fabrics since 1943.  Today led by Matteo and Marco Mantellassi, Manteco is able to value territory, sharing economy, sustainability, internationalization and the use of renewable energies – not only as an investment policy but also as a distinctive element for the identification of the company as an international reference point for the fashion textile sector.

The company visit was attended by European Commissioner Elzbieta Bienkowska, Justina Morek, member of the Commissioner's Cabinet, Beatrice Covassi, director of the Representation of the European Commission in Rome, Slawomir Tokarski, director for advanced and innovative manufacturing in the general direction of the internal market and European Commission industry, MEP Hon. Nicola Danti, dr. Alberto Biginelli, Councilor Daniela Toccafondi; The Mayor of Prato Matteo Bittoni, the Mayor of the Municipality of Montemurlo, Mauro Lorenzini.

The key topic of the meeting has been the circular economy  – that is to consider very close to Manteco – along with some others explored such as the value of Made in Italy, the importance of a responsible approach to reuse and the need for a traceability system. Noteworthy the visit to the Manteco Archive, during which the focus has been on raw materials, with reference to the tradition and experience that today are perfectly combined with the strong innovative drive and creativity. Upon request of the European Commissioner, the corporate approach with a view to circular economy, km0 production system and how it fits into the productive district were also dealt with.
 
«I visited a textile company that recycles or reuses waste materials to produce wool of the highest quality: this is an excellent example of circular economy. The circular economy is an extremely interesting subject everywhere in Europe, because we are leaders in sustainability, and we want our children and ourselves to be able to live in a country that is livable in the future, so that's why it is worthwhile to show stories in Europe of success like this, which is a good practice that we are putting into practice, starting with the big industries and the energy-intensive ones » - Elzbieta Bienkowska -

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Enhancing core values through a more refined product and process in order to support our partner’s mission to materially benefit the whole supply chain with beautiful products and a straight communication. This is the key motivation behind the launch of the Bemberg™ global brand, taking the next steps on a journey that redefines the future of contemporary luxury with this unique fiber.

This is the reason why manufacture is playing a key role in the global role out of the latest Bemberg™ innovations. Pioneering partner mills for apparel textiles featured at the booth include: A-GIRLS, Alberto Bardazzi, DEBS, Ekoten, Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, Matias & Araujo, Sidonios Knitwear, SMI Tessuti, T.B.M. Group, Tessitura Uboldi Luigi, Texteam and Tintex Textiles. Key lining developments are presented by Brunello, Gi Tessil Foderami, Gianni Crespi Foderami Manifattura Pezzetti and Tessitura Marco Pastorelli.

HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.
Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.

When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.