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Milano Unica: Iluna Group presents the FW 21-22 collection (c) Iluna Group
Green Label and BIOLINE laces
08.09.2020

Milano Unica: Iluna Group presents the FW 21-22 collection

  • Trust the vibes, energy doesn’t lie!

Advanced design and sustainability, innovation, aesthetics and quality, made of “ethical” laces and tights of very high quality standards and a careful look at fashion. Iluna Group, strengthened by this heritage, with a smart approach, carefully selected materials, know-how on processes and particular attention to the ecosystem, is a leader in its sector

With the FW 21-22 collection, Iluna Group focuses on design excellence aimed at perfection driven by this particular historical moment, in which preferring quality over quantity has become necessary: offering ever higher standards of quality is combined with the choice of reducing minimum waste in a way of working that becomes more thoughtful, studied, focused and less hectic.

  • Trust the vibes, energy doesn’t lie!

Advanced design and sustainability, innovation, aesthetics and quality, made of “ethical” laces and tights of very high quality standards and a careful look at fashion. Iluna Group, strengthened by this heritage, with a smart approach, carefully selected materials, know-how on processes and particular attention to the ecosystem, is a leader in its sector

With the FW 21-22 collection, Iluna Group focuses on design excellence aimed at perfection driven by this particular historical moment, in which preferring quality over quantity has become necessary: offering ever higher standards of quality is combined with the choice of reducing minimum waste in a way of working that becomes more thoughtful, studied, focused and less hectic.

The range of sustainable products expands by adding to the GRS certified Green Label, the BIOLINE, made with raw materials such as the precious ROICA™ V550 premium stretch fiber which belongs to ROICA Eco-Smart ™ family produced by Asahi Kasei able to combine elasticity and comfort and other benefits in terms of circular economy related to the health of materials, as demonstrated by the Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute, and by the world's first biodegradable polyamide 6.6 yarn AMNI SOUL ECO®, fibers that degrade completely in the environment under anaerobic conditions.

The exceptional natural dyes proposed are made with vegetable dyes extracted from various plants, with a color chart that now has 14 shades, all with solidity within the OEKO TEX® Standard 100 and all GOTS certified. No chemical product is used for the dyes, including the softening finish, for which an equally natural product is used.

All the products of the Iluna Group collections can be made in a recycled or organic variant.

Iluna Group participates to Milano Unica and digitally at all sector fairs, a new way of communicating that together with the use of social media - accompanied by the launch last year of the official website and e-commerce with all the collections and the ilunamasks.com site dedicated to the sale of the exclusive Iluna masks - it can be transformed from a necessity to a great resource and an opportunity to enhance a 360° sustainable attitude. Iluna, even before the pandemic, has always considered the sustainable aspect a priority in its work and now, in the light of this new landscape, the many years of experience gained benefits the company by pushing it to place itself more and more as a precursor of sustainable innovation.

The constant commitment to responsible solutions makes Iluna Group the only lace manufacturer to use - since 2017 - transformed stretch in the entire range of its elastic laces. Iluna Group excellence is based 100% on responsible innovation, guaranteed by the most important certifications. The creation of smart lace, strictly Made in Italy, is also Global Recycled Standard (GRS) certified. Today Iluna is a reference point for international markets and boasts products with OEKO-TEX® Standard 100 certification.

Source:

GB Network Marketing & Communication

Amazing Connections: SFASHION NET & C.L.A.S.S. © GB Network Marketing & Communication
Marina Savarese, SFASHION NET founder
31.08.2020

Amazing Connections: SFASHION NET & C.L.A.S.S.

  • A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

  • A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

Micro companies and independent designers, the daily bread of SFASHION NET, will become the final addressees of a series of specialized services and courses developed by C.L.A.S.S. and will benefit from special conditions for finding materials in small quantities available on the Smart Source and ad hoc consultancy. All this to support the growth of these brands that have always moved on the wave of sustainability and ethical production, but often encountering many problems.

Online activities will alternate with offline meetings, because relationship is what makes the difference, even in the world of fashion.

“The spirit and values of the new generation of designers are what makes us optimistic about tomorrow’s fashion system. For this reason, together with SFASHION NET “every year” we will choose 1 or 2 creatives that are more in line with our common values and we will promote them at 360°, on all our channels and with a targeted communication activity starting from the collections that will be presented in February”.

First Swiss “Community Mask” with TESTEX label by Schoeller Textil AG and Forster Rohner AG Photo: Schoeller Textil AG
First Swiss “Community Mask” with TESTEX label by Schoeller Textil AG and Forster Rohner AG
21.08.2020

First Swiss “Community Mask” with TESTEX label by Schoeller Textil AG and Forster Rohner AG

With immediate effect, the first fabric mask with the official “TESTEX Community Mask” test label is available from the two Swiss textile firms, Schoeller Textil AG and Forster Rohner AG. Since May, the companies have been able to offer their masks with official EMPA recommendation. The sustainable and economical quality products consist primarily of recycled performance fabric which can be recycled once again at the end of its service life.

Swiss cooperation
With the product from the two companies based in the east of Switzerland, Schoeller Textil AG and Forster Rohner AG, the Swiss market now boasts the first textile mask featuring the label “TESTEX Community Mask”. Together with the EMPA, TESTEX has developed a testing procedure which analyses textile masks with regard to their filter function, spray resistance, comfort of wear, reusability and additionally skin-friendliness of the textiles. By now, numerous Swiss and international consumers, as well as the employees of major companies (e.g. transport companies) have satisfied themselves of the suitability of the Swiss Community Masks for everyday use.

With immediate effect, the first fabric mask with the official “TESTEX Community Mask” test label is available from the two Swiss textile firms, Schoeller Textil AG and Forster Rohner AG. Since May, the companies have been able to offer their masks with official EMPA recommendation. The sustainable and economical quality products consist primarily of recycled performance fabric which can be recycled once again at the end of its service life.

Swiss cooperation
With the product from the two companies based in the east of Switzerland, Schoeller Textil AG and Forster Rohner AG, the Swiss market now boasts the first textile mask featuring the label “TESTEX Community Mask”. Together with the EMPA, TESTEX has developed a testing procedure which analyses textile masks with regard to their filter function, spray resistance, comfort of wear, reusability and additionally skin-friendliness of the textiles. By now, numerous Swiss and international consumers, as well as the employees of major companies (e.g. transport companies) have satisfied themselves of the suitability of the Swiss Community Masks for everyday use.

Recyclable fabric made with 60 % recycled fibres
The high-quality fabric components in the mask were developed by the innovative Rheintal-based company Schoeller Textil AG. The two-layer polyester fabric is hydrophilic (having an affinity to water) on the outside and hydrophobic (water-repelling) on the outside and furthermore features an antibacterial finish. Thanks to the cotton-like feel, the fabric offers pleasant wearing comfort. The sustainable fabric consists of 60 % recycled fibres. Within the framework of the wear2wear recycling cooperation (www.wear2wear.org), the masks can be recycled once again when they reach the end of their life cycle.

The reusable mask is made up by Forster Rohner AG in St. Gallen and in its European subsidiaries. It impresses with optimum fit and tested skin tolerance. All components of
the mask comply with the OEKO-TEX® Standard 100. The testing process screens for numerous controlled and non-controlled substances. Masks with the OEKO-TEX® Standard 100 label are safe to wear. Forster Rohner also added a fashion component to the technicallyinnovative mask. The subsidiary, Jakob Schlaepfer AG, created a special print for the mask of the kind otherwise only developed for famous couture and prêt-à-porter fashion labels around the world. In addition to white and plain-coloured masks, a limited edition of available print designs emerges, or specific colours or even individual print designs are created for major customers.

Sappi: High-quality face masks – in top-quality packaging (c) Wolford AG
For the packaging of its ‘Care Mask’, Wolford used the high-quality Algro Design Advanced solid bleached board from Sappi.
12.08.2020

Sappi: High-quality face masks – in top-quality packaging

  • The quality of Sappi’s Algro Design Advanced solid bleached board makes the difference for Wolford

The unique combination of physical and optical features combined within the Algro Design range of products, convinced the textile manufacturer, Wolford, to use the range to package its innovative face mask. When creating the packaging solution for its ‘Care Mask’ the company chose to combine the premium 350 gsm Algro Design Advanced solid bleached board with extremely challenging ink covering and a number of finishing options. The end result is a packaging solution that is as elegant as it is creative and as a result, perfectly complements the product inside.

  • The quality of Sappi’s Algro Design Advanced solid bleached board makes the difference for Wolford

The unique combination of physical and optical features combined within the Algro Design range of products, convinced the textile manufacturer, Wolford, to use the range to package its innovative face mask. When creating the packaging solution for its ‘Care Mask’ the company chose to combine the premium 350 gsm Algro Design Advanced solid bleached board with extremely challenging ink covering and a number of finishing options. The end result is a packaging solution that is as elegant as it is creative and as a result, perfectly complements the product inside.

  • Premium packaging for premium products
  • Perfect for complex graphic applications
  • Unique service from the innovation leader Sappi

Wolford, founded in Bregenz, Austria, in 1950, is the global market leader in skinwear ‘made in Europe’. Since its establishment, the company has come up with numerous product innovations and is always at the cutting edge. Even before the coronavirus pandemic hit Europe, product developers were considering the idea of launching their own face mask protection, having witnessed the effects of the coronavirus SARS-CoV-2 in Asia. Thanks to an outstanding, highly efficient development division, a new product, ‘Care Mask’, was quickly brought to market.

It meets the high-quality standards of Wolford and consists of a premium, soft, breathable material that ensures high wearing comfort. Wolford is particularly proud that such a high-quality product could be developed in just a few weeks, despite reduced working hours and staff working from home. It generally takes some time to progress from development to product maturity. In this case however, everything was ready for market launch within two weeks.

Top quality meets top quality

Alongside the product, Wolford developed an appropriate packaging solution for their high-quality product, in collaboration with their in-house graphics department. To enable the ‘Care Mask’ to be quickly launched, a suitable material needed to be found, which could meet Wolford’s high standards in terms of quality, appearance and feel.
 
Wolford’s long-term partner, Sappi Europe had the perfect solution right away with its 350 g/m2 Algro Design Advanced solid bleached board. Thanks to its double-coated top and lightly coated back, the material from the innovation leader is a perfect choice for premium packaging.

The high brightness and silky, soft touch of the paperboard gives the packaging a premium, exclusive look and feel. The colour brilliance of Algro Design Advanced and the continuous, precise reproduction of complex print motifs were exactly what Wolford was looking for and met the high standards of the brand. Thanks to its additional outstanding finishing and processing properties, further processing with grooves, hot-foil embossing, paint finishes and adhesives was also easily achievable, which made it perfect for Wolford’s needs.

Service comes first at Sappi

Product capability alone was not enough for this venture however. To allow Wolford to achieve their goal of two weeks from inception to market ready, they also required a highly responsive service level from their trusted partner and Sappi responded at every level.  From selecting the right quality and size to the precise delivery of the paperboard to the printers, all in the space of five days, Sappi was flexible and immediately ready to respond. Thanks in no small part to the proactive support provided by all contributors to the creative process, the ‘Care Mask’ was launched at the end of March 2020 and was a resounding success. 5,000 masks were sold out within an hour and were sent on their way to the customers in their exclusive packaging.

Source:

Sappi Europe

Italian creativity merges with Chinese technological innovation to create a new capsule collection ADVANCE DENIM BY PAOLO GNUTTI (c) ADVANCE DENIM
31.07.2020

Advance Denim by Paolo Gnutti

  • Italian creativity merges with Chinese technological innovation to create a new capsule collection
     

A new era is born in the world of denim, Paolo Gnutti and Advance Denim will combine their skills to create capsule collections for both the US and Asian markets.

These collections will combine Paolo Gnutti’s artistry and Advance denim’s technological innovation to create “magical” inspiration that is with the reach of all brands.

Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts since day one around the core beliefs of innovation , service , quality and people. These core beliefs are the foundation of their day to day focus of becoming a world leader in denim. They are also  committed to making the most sustainable denim possible and they are constantly investing in the infrastructure and systems that will help them to reach aggressive sustainability goals . Sustainability is important but Advance Denim has always been true to denim and strive to produce innovative high-quality products that exceed the needs of the market

  • Italian creativity merges with Chinese technological innovation to create a new capsule collection
     

A new era is born in the world of denim, Paolo Gnutti and Advance Denim will combine their skills to create capsule collections for both the US and Asian markets.

These collections will combine Paolo Gnutti’s artistry and Advance denim’s technological innovation to create “magical” inspiration that is with the reach of all brands.

Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts since day one around the core beliefs of innovation , service , quality and people. These core beliefs are the foundation of their day to day focus of becoming a world leader in denim. They are also  committed to making the most sustainable denim possible and they are constantly investing in the infrastructure and systems that will help them to reach aggressive sustainability goals . Sustainability is important but Advance Denim has always been true to denim and strive to produce innovative high-quality products that exceed the needs of the market

“We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim.” Said Ms. Amy Wang, General Manager of ADVANCE DENIM. “ We believe it is the combination of eastern and western design and culture that have never been offered to our customers before and will take Advance Denim to a whole new level. It is our goal to also offer these high quality designs at a competitive price from our Vietnam facility.” conclude Ms. Wang.

Paolo Gnutti, a life time dedicated to denim innovation and creativity, bases the creation of his collections following  precise themes and  stylistic contaminations. He uses indigo bases which are completely transformed thanks to the use of flocks, 3D prints, colored foils and metallic effects.

Paolo Gnutti has the ability to conceive ground breaking fashion, thanks to his incredible creativity and visionary irreverent combination that ushers in a new concept of  fashionability to the denim world.

“ My passion and my professional exploration lead me to acquire the skill needed to develop unforgettable and unique textile concepts” said Paolo Gnutti “ I’m trilled to begin this collaboration with Advance Denim. I feel that we need a new challenge in our denim world, a new era of true globalization; we will create a capsule collection that will reach all customers, from premium to the mass market.”

A new era begins, based on the evolution of the  market and the search for innovation and inspiration that is both technically performance driven and accessible to all brands.

More information:
ADVANCE DENIM Paolo Gnutti Denim
Source:

EFFE-BI SRL PR & COMMUNICATION

Oerlikon Nonwoven meltblown technology meanwhile in demand across the globe (c) Oerlikon
Daniel Günther (2nd from left), Schleswig-Holstein’s Minister President, together with Rainer Straub, Head of Oerlikon Nonwoven, Matthias Pilz, Head of Oerlikon Neumag, and Matthias Wäsch, Chairman of the Works Council, at the tour of the Neumünster site where the Oerlikon Nonwoven meltblown technology – currently in huge demand across the globe – is manufactured.
08.07.2020

Oerlikon Nonwoven meltblown technology meanwhile in demand across the globe

  • Schleswig-Holstein Minister President visits Neumünster, Germany


Since the outbreak of the coronavirus pandemic, the worldwide demand for protective masks and apparel has resulted in a record number of new orders in the high double-digit millions of euros at the Oerlikon Nonwoven business unit of the Swiss Oerlikon Group. From the manufacturing site in Neumünster, Germany, the high-tech meltblown systems – with their patented ecuTE+ nonwovens electro-charging technology – are meanwhile be exported all over the world. For the very first time, a contract has now been signed with a business in Australia. Today, Schleswig-Holstein’s Minister President Daniel Günther was won over on site by the technology of a ‘global player’. Rainer Straub, Head of Oerlikon Nonwoven, was thrilled, stating: “The machines and systems for manufacturing manmade fiber and nonwovens solutions from Neumünster enjoy an outstanding reputation throughout the world. It is especially in this crisis that the technology from Schleswig-Holstein has proven itself to be absolutely world-class.”

  • Schleswig-Holstein Minister President visits Neumünster, Germany


Since the outbreak of the coronavirus pandemic, the worldwide demand for protective masks and apparel has resulted in a record number of new orders in the high double-digit millions of euros at the Oerlikon Nonwoven business unit of the Swiss Oerlikon Group. From the manufacturing site in Neumünster, Germany, the high-tech meltblown systems – with their patented ecuTE+ nonwovens electro-charging technology – are meanwhile be exported all over the world. For the very first time, a contract has now been signed with a business in Australia. Today, Schleswig-Holstein’s Minister President Daniel Günther was won over on site by the technology of a ‘global player’. Rainer Straub, Head of Oerlikon Nonwoven, was thrilled, stating: “The machines and systems for manufacturing manmade fiber and nonwovens solutions from Neumünster enjoy an outstanding reputation throughout the world. It is especially in this crisis that the technology from Schleswig-Holstein has proven itself to be absolutely world-class.”

In addition to a tour of the meltblown system and its assembly and production facilities, the visit by Minister President Daniel Günther had one purpose above all: the dialog between politicians and business. Rainer Straub, Head of Oerlikon Nonwoven, and Matthias Pilz, Head of Oerlikon Neumag, jointly expressed their thanks for the support that Oerlikon has repeatedly had the fortune to experience over the past months and years in Schleswig-Holstein and looked to the future full of hope. “As a result of our additional investment at the site here in Neumünster – be this in our new technology center that will be completed by the end of this year or in our new logistics center that is already operating – we, as one of the region’s largest employers, are continuing to move forward, supported by a State Government that is also focusing on both promoting industry and business and on advancing an efficient training and educational system, as innovation is only possible with outstanding engineers”, stated Matthias Pilz. And Rainer Straub directed his appeal specifically at the Minister President: “Treat education and training as a priority. Ultimately, they will secure the future of Schleswig-Holstein as a center of excellence and manufacturing!”

Five-million-euro digitalization program

Daniel Günther, the incumbent Minister President of Schleswig-Holstein since 2017, immediately responded, making reference to one of the Federal State’s current training initiatives: “The State Government is supporting higher education institutions and students in the present coronavirus crisis. With a five-million-euro digitalization program, we are investing on the long-term digitalization of our higher education institutions. With this, we are overall creating a future for young people, particularly also for those who could very well go on to invent the next generation of manmade fiber systems.” And the Minister President was just as impressed by the willingness and readiness with which Oerlikon has been providing high-level support since the beginning of the COVID-19 pandemic to master the present challenges as he was with the company’s meltblown technology itself. Rainer Straub explained: “When, at the beginning of the pandemic in February, demand for protective face masks increased rapidly, we at Oerlikon Nonwoven responded immediately. We ramped up all the available production capacities here in Neumünster in order to quickly manufacture nonwovens for producing face masks using our laboratory systems. As a result, we have been able to make a small, regional contribution to covering demand. In parallel, we have pulled out all the stops in order to systematically further expand our skills as machine and system builders so as to cater to the initially expected, and now also continuing, global demand for meltblown systems as quickly as possible.”

Leading meltblown technology

The Oerlikon Nonwoven meltblown technology – with which nonwovens for protective masks can also be manufactured, among other things – is recognized by the market as being the technically most efficient method for producing highly-separating filter media made from plastic fibers. The capacities for respiratory masks available in Europe to date are predominantly manufactured on Oerlikon Nonwoven systems. “Ever more manufacturers in the most diverse countries are hoping to become independent of imports. Therefore, what we are experiencing in Germany is also happening in both industrialized and emerging countries throughout the world”, commented Rainer Straub. In addition to China, Turkey, the United Kingdom, South Korea, Austria and numerous countries in both North and South America, Australia and not least Germany will for the first time also be among the countries to which Oerlikon Nonwoven will be delivering machines and equipment before the end of 2021.

07.07.2020

Sustainable fashion: How are the leaders in fast fashion doing? Post-COVID-19 survey

  • 10% of their offer is eco-responsible.
  • Sustainable cotton is a priority for retailers for the coming years.
  • Sustainable garments cheaper than standard garments.

Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?

Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands*.

The COVID-19 crisis has given many people the desire to live more meaningfully and to act more responsibly. The crisis period could be seen as the catalyst that forces the fashion industry to change the way it designs, produces and distributes its products. Since, for consumers, buying is a way of expressing a commitment and affirming their values, brands have an incentive to change their offer in preparation for the future, by taking a more eco-responsible, authentic and transparent approach.

  • 10% of their offer is eco-responsible.
  • Sustainable cotton is a priority for retailers for the coming years.
  • Sustainable garments cheaper than standard garments.

Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?

Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands*.

The COVID-19 crisis has given many people the desire to live more meaningfully and to act more responsibly. The crisis period could be seen as the catalyst that forces the fashion industry to change the way it designs, produces and distributes its products. Since, for consumers, buying is a way of expressing a commitment and affirming their values, brands have an incentive to change their offer in preparation for the future, by taking a more eco-responsible, authentic and transparent approach.

While these factors were apparent before the pandemic, they have now become the key to interacting with consumers wanting a more responsible offer. The era of the consumer activist, long heralded without actually becoming a reality, is now here, and brands must adapt in response.

*Please read the attached document for more information

More information:
Lectra, PLM Covid-19 Retviews
Source:

Lectra Headquarters / Press Department

Digitak services always in fashion with Mimaki sublimation and direct printing (c) Mimaki
Filippo Taccani, founder and owner at Digitak, in the company’s production department, surrounded by an arsenal of Mimaki’s printing solutions.
01.07.2020

Digitak services always in fashion with Mimaki sublimation and direct printing

  • Specialised in dye-sublimation printing, the Italian company has conquered the heights of the high fashion sector with its top-quality printed fabrics.
  • With its recent investment in a direct-to-fabric printing line, Digitak is preparing to expand its range of printed products, focusing on fabric differentiation.

Dye sublimation printing of high fashion designs is the beating heart of Digitak, an Italian company specialised in digital textile printing. Operating in the textile district of Lombardy, Italy, the company has established itself among the main suppliers in the world of high fashion and sportswear in just under 15 years.

  • Specialised in dye-sublimation printing, the Italian company has conquered the heights of the high fashion sector with its top-quality printed fabrics.
  • With its recent investment in a direct-to-fabric printing line, Digitak is preparing to expand its range of printed products, focusing on fabric differentiation.

Dye sublimation printing of high fashion designs is the beating heart of Digitak, an Italian company specialised in digital textile printing. Operating in the textile district of Lombardy, Italy, the company has established itself among the main suppliers in the world of high fashion and sportswear in just under 15 years.

Making production versatility one of the cornerstones of its philosophy, Digitak has continued to invest in technology, as well as research and development its product portfolio. This forward-thinking approach has enabled the company to guarantee innovative, personalised products with meticulous attention to detail, with the highest – almost obsessive – standards of quality and maximum design flexibility. Over the years, the extensive experience gained by the company’s management in the field of sublimation with traditional and digital techniques, combined with their investment decisions have allowed Digitak to enhance its production performance, gradually implementing higher quality standards and differentiating itself from the competition in the complex and competitive sector of high fashion. An important feat, which has not, however, dampened its enthusiasm and willingness to continue growing and exceeding its goals. The company’s latest investment in a direct-to-fabric digital printing line with pigment ink propels the company into a new and promising production dimension.

Sublimation printing specialists

Since Digitak’s establishment, Filippo Taccani, the founder and current owner of the company, had set himself a clear and ambitious objective: “I wanted to take up the challenge of operating digitally - printing fabrics using this innovative technology to create products on a par with those  I had achieved with traditional sublimation textile printing methods during my previous work experience.”

The purchase of a Mimaki JV4 plotter, one of the first to be installed in Italy, marked the beginning of Digitak’s adventure. “To start the business, I needed a printing system that could operate with dispersed inks to print on polyester and I found the JV4 to be the best option,” explains Taccani. “It was an excellent decision, because I used these plotters to build the company and its success.”

The first Mimaki plotter was in fact followed by a second and a third. When it bought the fifth, the company moved to an industrial unit in Tradate (Varese) – Digitak’s current site – which now houses around fifteen Mimaki JV33 plotters, in addition to three Mimaki TS500-1800 wide-format sublimation printers, and a Mimaki TS300P-1800 high-speed sublimation printer. This Mimaki powered production facility – which is one of the company’s core strengths – was recently expanded with the addition of a Mimaki TX300P-1800B belt-type hybrid printing system, together with a Mimaki TR300-1850C textile coater and a Mimaki Tiger-1800.

“Naturally, over the years, we have also tested printing systems from other suppliers, but we have always returned to Mimaki. With high fashion as our key market, we need to guarantee our customers the highest levels of quality and, to date, we have never found solutions that beat the quality of this Japanese brand’s technology.”

According to Taccani, the difference lies in the “calligraphy” of Mimaki’s machines, that is the line of the ink on the fabric: “Unlike its competitors, Mimaki has focused on the ‘waveforms’, i.e. the electronics associated with the print heads. This attention paid to the way the ink jet is managed from the print head has allowed Mimaki to achieve unparalleled levels of accuracy, an aspect that has given my company a clear competitive edge.”

Moreover, at Digitak, quality comes before quantity: “We prefer to dedicate an extra day to production to guarantee the customer a final product that fully meets requirements and expectations. Mimaki’s technology not only suits this business model bult on top quality, but it crucially enables it.”

Operational and creative flexibility

Digitak currently prints around 2,000 linear metres of fabric per day. Its portfolio ranges from clothing and scarves, to beach and swimwear, with related personalised accessories, to sportswear, with technical properties such as breathability, comfort, resistance to external agents. The company have even added customised outdoor furniture to their offering of diverse and creative products.
The company’s machines operate continuously, 24/7. During the day, the machines are mainly used to develop and produce samples and colour proofs, while the actual production is carried out at night. “Thanks to our technology, we have developed an extraordinary operational flexibility. The fact that we have so many plotters allows us to work on multiple designs at the same time and to launch projects that are also very different from one another,” explains Taccani. “There are also some other crucial factors that have contributed, and continue to contribute, to increasing our production efficiency. The reliability of Mimaki’s solutions and the remote monitoring option offered is key. Once the standard start-up monitoring has been carried out and the machines are found to be printing correctly, we can let them work overnight without an operator. This is a great benefit for people who, like us, manage such a large and diverse fleet of machines.”

Digitak takes the same approach to customer service. Faced with an increasingly demanding market in terms of creativity, precision and completeness of service, the company wants to guarantee flexibility and customisation. “We decided to set up a department dedicated to the pre-press stage, in charge of preparing and checking the files supplied by customers. Seldom do our teams not need to do some editing of the files supplied, even if it’s only to make small changes that are essential for the print document to be as suitable as possible and to achieve the best final result.”

Technologies of the future

With a view to further enhancing production and customer service, Taccani has chosen to take on a new challenge, switching things up with some of the most recent investments.

While maintaining the focus on dye sublimation printing, Taccani has focused on technological diversification by installing a direct-to-fabric digital printing line. This consists of a Mimaki TX300P-1800B printing system with pigment inks and a TR300-1850C coater from Mimaki’s TR series. “The market continues to evolve and now requires even more flexibility regarding both processes and the fabrics supplied. This means that great opportunities exist for a print shop capable of simultaneously producing the same design – with minimal colour adjustment – on different fabrics, guaranteeing similar and accurate results. And this is precisely the path we are taking,” says Taccani. “Why have we opted for Mimaki again? Well, I had an opportunity to try out their new pigment inks and I immediately realised that they are a generation ahead of the other pigments available on the market. The cyan is very clean, the black is deep and there is a very interesting fullness of colour, suitable not only for furnishings, but also for other applications in the clothing sector.”

With its pigment inks, the new direct-to-fabric printing line allows Digitak to explore other related market segments. Thanks to the innovative automatic belt system, the TX300P-1800B guarantees good productivity and high-quality results. A standard of quality that is also boosted by the TR300-1850C fabric pre-treatment system: “This coater is essential for ensuring the best possible preparation of fabrics for printing. In fact, we are able to treat fabrics to make them suitable for the type of print they are intended for, sanitise them for specific applications and, in some cases, even dye them, with excellent quality.”

According to Taccani, another beneficial factor of direct-to-fabric pigment printing technology is the eco-sustainability of the process and its lower environmental impact. “We are proud to be able to offer our customers excellent printing results using little water and printing in ‘green mode’, with both the technologies we have available. I consider them winning technologies for the future, as both dye sublimation printing and direct-to-fabric printing with pigment inks use little water while mainly requiring the use of energy. Therefore, if you use renewable energy, then you’re done.”

Digitak’s other trump card is the Tiger-1800 installed in 2019. With this industrial printing system, the company aims to increase production volumes while maintaining its high-quality standards and further optimising costs. “We are excited to have these promising technologies available to us in-house. We are currently experimenting with these solutions, testing new opportunities and evaluating which paths to take to stay ahead of the game,” concludes Taccani.

 

Source:

Mimaki Europe B.V.

Cifra, Iluna Group, Rosti and Sitip launch fashionable masks with ROICA™ (c) Sitip-Rosti
Sitip Rosti Mask
08.06.2020

Cifra, Iluna Group, Rosti and Sitip launch fashionable masks with ROICA™

Masks yes, but with comfort, safety and also style: Cifra, Iluna Group, Rosti and Sitip launch masks with a fashion touch with the premium stretch fiber ROICA™
 
Big companies are updating their productions with high-performance and high technical characteristics masks, result of their historical experience and thanks to an exceptional partner in common: the premium stretch fiber ROICA™ by Asahi Kasei. And the solidarity race continues to donate them to hospitals and to the Red Cross
 
Forced to keep most of the face covered and often for a long time during the day, solutions that are above all performing and comfortable become increasingly necessary.

Masks yes, but with comfort, safety and also style: Cifra, Iluna Group, Rosti and Sitip launch masks with a fashion touch with the premium stretch fiber ROICA™
 
Big companies are updating their productions with high-performance and high technical characteristics masks, result of their historical experience and thanks to an exceptional partner in common: the premium stretch fiber ROICA™ by Asahi Kasei. And the solidarity race continues to donate them to hospitals and to the Red Cross
 
Forced to keep most of the face covered and often for a long time during the day, solutions that are above all performing and comfortable become increasingly necessary.

And solutions that are also a manifestation of our personality, which remains hidden and entrusted to the mere expression of the eyes. Walking on the streets we sometimes even don’t even recognize each other, since we are so hidden; and the desire to minimize the situation often takes over, together with that desire to make us recognizable, to possess and express an identity anyway. For fans of escaping homologation (now more than ever mandatory and for this reason even more difficult) “rescue comes” - and this is the case to say it - from illuminated companies who have thought about creative solutions for those with masks has to do all day, at home, at work, during sports and in leisure time. To feel more comfortable, there are many proposals: more “street style” for sports addicted and young people - inside and outside -, more elegant and sophisticated for women.

Textiles companies have joined the fight against Covid-19 engaging a strong and decisive personal and productive battle, which has seen many of them transform and convert their production units for the production of masks and gowns intended for medical personnel and the community.

Some of the most established excellences of the textile sector as Cifra, Iluna Group, Rosti and Sitip have made use of the precious collaboration of ROICA™, the premium stretch fiber by Asahi Kasei. ROICA™ is the innovative and smart premium ingredient chosen by these companies to guarantee even more comfort, thanks to an exceptional top-level component that gives elasticity for perfect adherence to the skin. Each of the companies then declined its production according to its specificity. And this is their important contribution.

Cifra presents the eco-sustainable version of the mask, the ECO-MASK™, which combines the high performance of Cifra knitting technology with the sustainability of the materials used. The 100% regenerated yarns create a 100% sustainable mask with 83% ECONYL and 17% ROICA™ V550 elastomer, the stretch fiber certified Cradle to Cradle Gold Health Level which allows excellent and lasting printability, as well as advantages regarding the circular economy as it does not release harmful substances into the test environment according to the Hohenstein Environmental Compatibility certification.

Iluna Group, European leader in the production of lace, has recently donated 400 protective “smart”  made with ROICA™ EF, the world first GRS - Global Recycled Standard – certified elastomer and which uses 58% of pre-consumer recycled content, mixed with Q-NOVA® by Fulgar. Multi-use, washable, bacteriostatic, breathable and water-repellent prevention masks gave to San Gerardo Hospital in Monza to answer to the Call to action launched on March 19th by the green journalist Diana De Marsanich, with the responsible and innovative materials expert Giusy Bettoni of C.L.A.S.S. Eco Hub, the fashion designer Marina Spadafora of Fashion Revolution Italia and the entrepreneur Simona Roveda of LifeGate. Iluna Group also announces the launch of the website dedicated to the direct sale of the different kind of masks all made with three layers, antibacterial and anti-drip treatment and washable up to 10 times. Iluna Group has also created the “smart” masks made with ROICA™ EF, the world first GRS - Global Recycled Standard – certified elastomer and which uses 58% of pre-consumer recycled content, mixed with Q-NOVA® by Fulgar.

In addition to the “smart” masks, available for women, men and children, Iluna Group has created two special versions of Lace Masks, covered with refined lace. One embroidered on a cotton base and one with soft microfiber.

Rosti, historic knitwear factory based in Brembate specialized in the design and production of cycling clothing with the best technical fabrics and the most advanced technologies, has put its experience at the service of the production of protective masks washable up to 20 times, made with Sitip fabric and with the anti-drop treatment Ecoacquazero®. Fascinating and protective like a second skin, the masks are sold in a pack of 10 pieces with captivating, colorful, geometric and original graphics, designed for every personality.

Rosti masks contain the premium stretch fiber ROICA™ Resistance, a family of premium stretch yarn with particular performances of resistance and durability.

Hero Banner (c) EFI GmbH
Hero Banner
27.02.2020

Fashion Enter Closes UK's Skills Gap with EFI Optitex 3D

Leading fashion and textile industry training centre offers UK professionals hands-on experience with 3D digital design tools
 
EFI™ Optitex®, Electronics For Imaging's global provider of integrated end-to-end 2D & 3D CAD/CAM software solutions for the fashion and apparel industry, today announced its partnership with Fashion Enter Ltd. (FEL), a UK training and technical skills development centre for the fashion and textile industry. FEL has implemented EFI Optitex 3D solutions into its course curriculum.
 
Established in 2006, London-based FEL is a veritable "all-in-one" technology hub for the fashion and textile industry, offering multiple training and technical skills development services encompassing the entire design to production cycle. A not for profit, social enterprise, FEL also provides apprenticeships and adult learning through an Educational Skills and Finding Agency- and Social Enterprise London-approved technical centre supported by Haringey Council, Mayor's Good Growth Fund and online fashion retailer ASOS®.
 

Leading fashion and textile industry training centre offers UK professionals hands-on experience with 3D digital design tools
 
EFI™ Optitex®, Electronics For Imaging's global provider of integrated end-to-end 2D & 3D CAD/CAM software solutions for the fashion and apparel industry, today announced its partnership with Fashion Enter Ltd. (FEL), a UK training and technical skills development centre for the fashion and textile industry. FEL has implemented EFI Optitex 3D solutions into its course curriculum.
 
Established in 2006, London-based FEL is a veritable "all-in-one" technology hub for the fashion and textile industry, offering multiple training and technical skills development services encompassing the entire design to production cycle. A not for profit, social enterprise, FEL also provides apprenticeships and adult learning through an Educational Skills and Finding Agency- and Social Enterprise London-approved technical centre supported by Haringey Council, Mayor's Good Growth Fund and online fashion retailer ASOS®.
 
To help lay the foundation for the UK's fashion and textile industry on its imminent journey towards digital transformation, FEL was determined to close the mounting skills gap in both industry and academia and offer UK professionals hands-on experience and exposure to 3D digital design tools. With a keen understanding of the market's growing need for speed, flexibility and shifting demands, in September 2019, FEL selected EFI Optitex as its 3D technology partner. FEL sought advanced 3D solutions that would enable innovative digital design courses, apprenticeships and bespoke training, including collaboration with leading fashion retailers such as Marks & Spencer®, ASOS, Next®, and many others.
 
After a short but highly intensive training period FEL implemented EFI Optitex 3D into its design and production processes, including pattern design and 3D tools for design and fitting. Since the recent implementation, FEL has already reaped the benefits of EFI Optitex 3D fully digital design, from sampling and grading, through to production. During a preliminary implementation phase, EFI Optitex 3D will enable FEL to deliver a wide range of accredited 3D design courses and forge collaborations with new customers, a result of EFI Optitex 3D's intuitive design tools, ease of use, and time and resource savings.

More information:
EFI Optitex
Source:

EFI GmbH

3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend (c) Schoeller Textil AG
3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend
11.02.2020

Popular all-in-one garments feature 3XDRY® textile technology from schoeller®

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

More information:
Schoeller
Source:

schoeller®

MANTECO Logo NEW GENERATION RECYCLED WOOL by MANTECO
MANTECO Logo
29.01.2020

Manteco presents The Manteco System

The integrated sustainable network making fashion circular, Made in Italy and 100% traceable

World leading textile manufacturer Manteco presents its sustainable path for a better future: The Manteco System. A strategy and a vision shaping the company’s sustainable imprint since 1943. The system consists in the development and engineering of a production network involving 100 partner-companies from the whole supply chain “We all team up responsibly to create premium collection based on transparent , traceable  circular economy practices,” comments Matteo Mantellassi, co-CEO of Manteco.
 
To achieve meeting the demand for fair and sustainable fashion that consumers believe in, and is expected  from our clients, the company and its partners have created and accomplished to a Protocol of Sustainable Values and Commitments in line with the highest standards of the global market.

The integrated sustainable network making fashion circular, Made in Italy and 100% traceable

World leading textile manufacturer Manteco presents its sustainable path for a better future: The Manteco System. A strategy and a vision shaping the company’s sustainable imprint since 1943. The system consists in the development and engineering of a production network involving 100 partner-companies from the whole supply chain “We all team up responsibly to create premium collection based on transparent , traceable  circular economy practices,” comments Matteo Mantellassi, co-CEO of Manteco.
 
To achieve meeting the demand for fair and sustainable fashion that consumers believe in, and is expected  from our clients, the company and its partners have created and accomplished to a Protocol of Sustainable Values and Commitments in line with the highest standards of the global market.

“On a hand, the protocol preserves the unique ‘genius loci’ of our territory – it respects the heritage of all our partners, from the smaller businesses to the more structured ones - on the other hand, it works like a shared compass of sustainable values, allowing the whole supply chain behind Manteco products to stand out and be competitive on the global stage” adds Mantellassi.
 
The protocol and its monitored and traceable system cover virtuous management of resources – e.g. Water, energy and chemical products - waste management and low production impact on the environment but also responsible standards in terms of employment, quality of the working environment, equal rights and anti-discrimination policies.

One of the key  results of such commitment and sustainable development is the creation of an upgraded version of the recycled wool  MWool™: a top ingredient made from premium recycled wool process guaranteed by the Manteco System.The System works like a symphony where management, measurement and controls  are not there just to test  the quality of each single phase of processes or  products , but to make sure and offer the complete traceability of Manteco production.  From raw material, to yarn, spinning, finishing, testing and final fabric.

Some productions tips about Manteco:

  •  5.3 million kg of raw materials processed annually.
  •  6.860 tests on raw material per year.
  •  34.400 tests on finished products.
  •  100% made in Italy system completely based in the Prato district since 1943.
  •  Total transparency and traceability thanks to a highly skilled management system.

With a turnover of over 91m Euro in 2019 and an annual growth of 17,80% since 2012, Manteco SpA is the 4th textile company in Italy, listed in the TOP30 companies of the Italian fashion system. “The unique Manteco system adds value to our products while highlighting the sustainable path we share with all our partners both upstream and downstream”.

More information:
Manteco
Source:

(c) GB Network

HeiQ (c) HeiQ
HeiQ
21.01.2020

HeiQ announces next generation of HeiQ Fresh and HeiQ XReflex

Swiss textile innovator HeiQ improves both its HeiQ Fresh and HeiQ XReflex product lines. The updated products offer improvement in multiple technical aspects for HeiQ Fresh and more product options with HeiQ XReflex.

HeiQ’s first product, HeiQ Fresh, was developed to solve the problem of stinky outdoor apparel. Since then there have been continuous updates to the odor control range with three sustainable products – HeiQ Pure TAG, HeiQ Pure SPQR and HeiQ Fresh FFL. HeiQ Pure TAG has been upgraded. It is a recycled silver-based odor control with a nonionic reformulation, highly compatible with most textile finishing. HeiQ Pure SPQR is a hybrid silver- and bio-based, dual-action odor control technology and meets USDA Biopreferred® requirements. HeiQ Fresh FFL is a fully bio-based odor control technology.

Swiss textile innovator HeiQ improves both its HeiQ Fresh and HeiQ XReflex product lines. The updated products offer improvement in multiple technical aspects for HeiQ Fresh and more product options with HeiQ XReflex.

HeiQ’s first product, HeiQ Fresh, was developed to solve the problem of stinky outdoor apparel. Since then there have been continuous updates to the odor control range with three sustainable products – HeiQ Pure TAG, HeiQ Pure SPQR and HeiQ Fresh FFL. HeiQ Pure TAG has been upgraded. It is a recycled silver-based odor control with a nonionic reformulation, highly compatible with most textile finishing. HeiQ Pure SPQR is a hybrid silver- and bio-based, dual-action odor control technology and meets USDA Biopreferred® requirements. HeiQ Fresh FFL is a fully bio-based odor control technology.

HeiQ is also launching additional fabrics and insulation packages for HeiQ XReflex, a solution that offers the same level of warmth with up to half the reduction of insulation, reducing bulk and saving materials for apparel, sleeping bags, gloves, blankets, etc. This patented radiant barrier technology is now offered with one or two layers of heat reflective surface, offering up to 50% less bulk at the same warmth, without effecting fabric breathability. HeiQ XReflex is also available as a scrim layer, providing an ultra-thin radiant barrier for design flexibility and logistics and cost optimization.

More information:
HeiQ
Source:

HeiQ

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim (c) ELLETI GROUP
RE-trace workshop featuring MODE garments
03.12.2019

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

  • Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
  • Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

  • Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
  • Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

  • The brand identity of jeans through the main evolutions at Lee;
  • The influence of WWII on the design, the creation and the wearing of clothing;
  • The history of overall.
 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH

(c) closed
Gilberto Calzolari
14.11.2019

Premium Brands choosing Responsible Innovation for the Wardrobe of Tomorrow

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

Among the first adopters of E.C.O. Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy. Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the E.C.O. KOSMOS cross-collection for the SS 2020 presented during MFW: the E.C.O. AURORA 50% AMNI SOUL ECO® -50% Standard 100 by OEKO-TEX® certified Cotton canvas and the E.C.O. SONICA Newlife™ stretch satin.

Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100% transformed innovative solution. The partnership between ROICA™ and Candiani generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS (Global Recycled Standard) version 4 certification, thanks to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg™ shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits,100% built by hand in their Brooklyn Factory, they choose Bemberg™ Yarn Dyed Lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.  Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible, and can be made in a variety of fabric and style options to suit individual needs.  My.Suit utilizes a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My.Suit has been using Bemberg™ lining to add style and comfort to their suit jackets for over a decade.  With a wide range of colors and designs, Bemberg lining complements their extensive fabric selection and helps us to create visually stunning suits that feel great and provides a personalized option to their clients.

un-sanctioned™ is an innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.  In partnership with Miti-Spa, un-sanctioned™ has developed and launched with two initial sustainable performance running fabrics called [ BottleKnit™ ] — a 100% recycled polyester made from plastic bottles. And [ WasteKnit™] — a 100% upcycled polyamide made from industrial waste blended with ROICA™ EF yarn for uncompromising smart stretch performance.

More information:
Fashion Mode CLASS
Source:

© 2019 GB Network Marketing & Communication

(c) Elleti Group
23.10.2019

Elleti Group is back at Kingpins Show to present “Out of the blue impressions”

Long-established expertise and bold imagination define a state-of-the-art collection, providing an overview of the company’s complete denim services. From the idea development to the finished garment, the project was entirely envisioned, advanced and manufactured by the leading international group.

Mastery and creativity belong to Elleti Group’s character since the very beginning of its journey in the textile industry. Enhancing its unique approach, which also combines a solid tradition of excellence and the commitment towards innovation, the company returns once again to Kingpins Amsterdam Show with an exclusive new project to be presented at Transformatorhuis – Booth T7.

Inspired by six great artistic movements from the past century, Out of the blue impressions is the special capsule collection reimagining the timeless beauty of art through a unique style that breaks new ground. Twelve garments, featuring denim and more, are the result of the in-house R&D team effort and commitment to the development of one-of-a-kind solutions.

Long-established expertise and bold imagination define a state-of-the-art collection, providing an overview of the company’s complete denim services. From the idea development to the finished garment, the project was entirely envisioned, advanced and manufactured by the leading international group.

Mastery and creativity belong to Elleti Group’s character since the very beginning of its journey in the textile industry. Enhancing its unique approach, which also combines a solid tradition of excellence and the commitment towards innovation, the company returns once again to Kingpins Amsterdam Show with an exclusive new project to be presented at Transformatorhuis – Booth T7.

Inspired by six great artistic movements from the past century, Out of the blue impressions is the special capsule collection reimagining the timeless beauty of art through a unique style that breaks new ground. Twelve garments, featuring denim and more, are the result of the in-house R&D team effort and commitment to the development of one-of-a-kind solutions.

Every piece was envisioned and advanced according to a fresh and disrupting approach to art, resulting in unprecedented interpretations of much loved art periods to be realized on special canvases through specific techniques.

ILUNA Group’s precious sustainable innovation (c) ILUNA Group Sustainable Thinking -Museo Salvatore Ferragamo
Sustainable Thinking -Museo Salvatore Ferragamo
26.09.2019

ILUNA Group’s precious sustainable innovation

  • Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

  • Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant  achievement for the firm that, thanks to the Green Labelcollection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family andQ-Nova® by Fulgar.

ILUNA Group’s precious sustainable innovation (c) ILUNA Group
25.09.2019

ILUNA Group’s precious sustainable innovation

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family and Q-Nova® by Fulgar.

A range that culminates today in the launch of an athleisure and sporty-chic capsule collection that perfectly fit the contemporary modern wardrobe, result of a qualified and totally traceable supply chain, from yarn up to garment, based on design, sustainability and performance.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the AI2020/2021 on the extension of the offer with new Black label’s developments between lace and embroidery, the premium R&D line.

The range of new Ultralight multicolor laces offers jacquardtronic and textronic 4 or 5 colours galloons with a 3D effect. The change of the color of thread in the background as well as in the design gives life to unique coordinated solutions for creatives. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

To ILUNA smart innovation is not just a project, its space at Interfilière where visitors will have the chance to discover the new collection and above all to experience and touch latest boundaries of lace smart innovations pursued staying true to the values the brand. Iluna team is pleased to welcome you with a special cadeaux created in collaboration with ROICA™ by Asahi Kasei.

Source:

GB Network Marketing & Communication

ROICA™ Infuses Eco-Smart Technology into High Performance Stretch at EUROBIKE © GB Network Marketing & Communication
04.09.2019

ROICA™ Infuses Eco-Smart Technology into High Performance Stretch at EUROBIKE

  • Committed To Making a Better World

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks.

Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity by experiencing their advanced responsible developments made with the ROICA Eco-SmartTM Family.

The ROICA Eco-Smart™ family offers two responsible made yarns with outstanding stretch performances that give free rein to designers’ creativity and guarantees the highest quality while complying to the most-cutting edge sustainable standards.

  • Committed To Making a Better World

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks.

Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity by experiencing their advanced responsible developments made with the ROICA Eco-SmartTM Family.

The ROICA Eco-Smart™ family offers two responsible made yarns with outstanding stretch performances that give free rein to designers’ creativity and guarantees the highest quality while complying to the most-cutting edge sustainable standards.

  • The ROICA™ EF– GRS (Global Recycled Standard) certified - is made with 58% of pre-consumer recycled content. GRS guarantees its sustainable mission with a certification by the influential Textile Exchange*, one of the most known and recognized global players in the market.
  • The ROICA™ V550   Indeed, it proudly breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification. Made and engineered by Asahi Kasei R&D team, and produced in ROICA™ German plant only, the yarn offers additional and relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle.

Witness ROICA™ partners as leaders in high-tech performance fabrics for the world of sports for riders that want to stand out. See, feel, imagine and learn why choosing ROICA™ is a winning decision. View the unbeatable collection of well-constructed fabric

  • M.I.T.I. SpA (IT), Hall/Stand No. A7-215 partner with ROICA™ since the very beginning, develops and creates from more than 85 years, innovative stretch warp knitted fabrics for high performance sports.
  • Payen – ESF (FR), Hall/Stand No. A7 / A7-219, committed to develop durable performant solutions chooses ROICA Resistance™ range of high-tech protection stretch functions.
  • Piave Maitex (IT), Hall/Stand No. A7-123 presents AGAIN, the new smart and technically advanced line able to balance performances and sustainable features, formed of highly performing jerseys. Two premium sustainable ingredients have been involved for the creation of AGAIN: Global Recycled Standard (GRS) owned by Textile Exchange - premium stretch fiber ROICA™ EF and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.
  • SITIP SpA (IT), Hall/Stand No. A7-213 creates high-tech innovative sports fabrics that are made in Italy including BeHot fabric constructed with ROICA™, providing a new dimension to active performance.
  • Sportwear Argentona S.A. (ES) Hall/Stand No. A7-322 based in Spain, these leaders in high-tech tech, optimal performance sports fabrics create specialized structures for all facets of sports including high comfort, elastic and performance.
Source:

GB Network Marketing & Communication