2025 Forecast by Fashion for Good: 6 Major Shifts
According to Fashion for Good, 2025 marks a turning point for the fashion industry, where innovation and sustainability are more crucial than ever. From addressing the intricate challenges of circular footwear design to redefining the resilience of global supply chains, the industry faces both immense tasks and transformative opportunities.
Here are their six pivotal shifts shaping fashion’s future in 2025:
Footwear's Innovation Sprint
Footwear is emerging as fashion’s next big frontier for innovation, ready to match the advancements seen in apparel. Yet, it faces its own set of challenges in achieving circular design. Traditional shoe construction—reliant on complex material blends and adhesives—has long hindered recycling efforts. But 2025 holds promise. A wave of breakthroughs in sustainable materials and manufacturing techniques is on the horizon, led by both established players and bold startups. Together, they’re redefining what’s possible, paving the way for scalable circular footwear.
Regional Circularity Takes Center Stage
The future of materials is accelerating, with innovators urgently seeking access to recycled feedstock. Regional sourcing and recycling hubs are becoming pivotal, as the industry builds networks capable of scaling circular solutions. By moving beyond pilot programs, brands are making tangible strides toward robust supply chains that meet both legislative demands and consumer expectations for sustainability.
Hard Tech Investment Shifting
Investments in hard tech and innovation within the fashion industry will face a nuanced landscape in 2025. The tightening of venture funding will necessitate greater discipline among startups. Only those who effectively validate their minimum viable products (MVPs) and manage cash judiciously will thrive. This period of consolidation and selective investment presents opportunities for the most prepared innovators to capitalise on market shifts while adapting to evolving investor priorities.
The Waste Crackdown
Zero-waste is no longer a lofty ambition—it’s becoming a necessity. With stricter legislation reshaping the landscape, the fashion industry is innovating rapidly to tackle its waste challenges. From advanced materials recovery systems to AI-powered sorting technologies, the industry is racing to adapt. As the resale market is projected to grow, the drive for waste reduction is unlocking new opportunities for impact.
Decarbonisation Reality Check
As the industry grapples with missed targets, 2025 will see an intensified push for collective action, with mounting pressure on suppliers to accelerate green transitions. Success will depend on deep collaboration—between brands, local governments, and cross-sector coalitions—especially in manufacturing regions where grid transformation remains critical. The journey is complex, but the shared commitment to decarbonisation is stronger than ever.
Supply Chain Geopolitics 2.0
Investment in other manufacturing markets is accelerating as brands seek alternatives to China. But this isn't simple nearshoring - it's about strategic diversification and building resilient regional networks. The focus is shifting to developing new manufacturing ecosystems that can support both traditional and circular production models.
Fashion for Good