From the Sector

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout - celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

To help players in the heat of the moment, the collection also includes adidas’ AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry. This combines with AIRCHILL for the AIRCHILL FreeLift T-Shirt Pro – an adidas technology that supports players feeling cool through thermally zoned, raised pattern motifs and mesh layers, helping to optimise airflow during high-intensity workouts and matches.

The collection premiers at the summer London tournaments and will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Angelique Kerber, Camila Osorio, Daria Kasatkina, Stefanos Tsitsipas, Alexander Davidovich-Fokina, Felix Auger-Aliassime, Martin de la Puente, Francisco Cerundolo, Jakub Menšík, Alex Michelsen and Luca Nardi.

AlphaTauri lanciert für Frühjahr/Sommer 2025 CIRRUS – eine Kollektion, die den Fokus auf saisonübergreifende Designs legt, vereint mit Tragekomfort, Atmungsaktivität, Bewegungsfreiheit und Funktionalität, inspiriert von der luftigen Anmutung der Cirrus-Wolken.

Innerhalb der Outerwear-Kollektion werden für Frühjahr/Sommer 2025 ultraleichte Jacken und Parkas vorgestellt. Mikrolöcher und Laserperforationen sorgen innerhalb der gesamten Kollektion für optimierten Komfort und mehr Atmungsaktivität. Ripstop-Gewebe und ultramatte Oberflächenveredelungen verleihen Struktur bei anhaltender Leichtigkeit.

Auch innerhalb der Knitwear-Kollektion wird Schwerelosigkeit interpretiert dank speziell entwickelter neuer Strickstrukturen für mehr Komfort. Eingearbeitete Luftlöcher sorgen für Atmungsaktivität und Leichtigkeit beim Tragen.

Innerhalb des 3D-Knit-Sortiments sorgen Garnmischungen mit natürlichen Fasern für neue Optiken und leichten Tragekomfort. Baumwollgarne werden mit Lyocell veredelt und sorgen so für kühlende Effekte und zusätzlichen Komfort. Coolmax wird mit Baumwolle und Kaschmir gemischt. Zusätzlich erhalten Leinen-Baumwollmischungen durch die 3D WHOLEGARMENT®-Knit-Technologie eine moderne Struktur, die nahtlos Design und Funktionalität miteinander vereint.

Multiple global regulations set to take effect in the coming years have made traceability an imperative for retailers and brands. These include the Digital Product Passport, the Corporate Sustainability Due Diligence Directive, and the New York Fashion Sustainability and Social Accountability Act, to name a few.

While companies are aware of the importance of traceability, research indicates that they are not prepared to comply with upcoming legislation. A recent KPMG survey highlighted that 43% of executives at major enterprises had no visibility or were “largely unclear” about the performance of their Tier 1 suppliers. At the same time, only 28% of companies had clear visibility into Tier 2 suppliers.

TradeBeyond’s recently published Supply Chain Traceability Guide, the latest installment of its Retail Sourcing Report series, highlights the myriad challenges that companies face in implementing effective traceability programs. This report is relevant for all industries, and is especially topical for the apparel and footwear sectors, which are under increasing scrutiny to enhance traceability to ensure sustainability.

The report highlights retail’s slow progress in achieving transparency, as evidenced by the Fashion Transparency Index, which found that the average transparency score across 250 of the world’s largest brands and retailers was just 23%. That suggests that progress on transparent disclosure of social and environmental data is still lagging.
 
The report shows that brands fall short on most key measures of sustainability and traceability, including publishing a responsible code of conduct and providing visibility into their Scope 3 carbon footprint. The United Nations Economics Commission found that only a third of the top one hundred global clothing companies track their own supply chains. One of the obstacles is complexity. More than two-thirds (69%) of fashion companies report that complexity of their global business networks is an obstacle to visibility.

In addition to a lack of visibility, false sustainability claims are also rampant. Greenpeace found that in the apparel and footwear sector, 39% of sustainability claims are false or deceptive. Lack of third-party verification of ESG measures is also rampant.

The highest scoring brands in the 2023 Fashion Transparency Index included luxury brands such as Gucci and retailers such Target Australia, Kmart Australia, OVS, and Benetton. These companies back up their commitment with solid action on multiple measures of traceability.

Along with legislative requirements, consumers are a key driving force pushing companies to improve their traceability initiatives. McKinsey research found that 66% of consumers consider transparency to be a key factor when making a purchase decision and 73% of consumers would pay more for products with transparency into production and sourcing.

The report also highlights key challenges to overcome in the journey to traceability, including effective communication between stakeholders, compliance with new regulations, technology barriers, and data complexity.

On the positive side, the industry is responding with sophisticated technology, including software systems that incorporate artificial intelligence and blockchain-enabled traceability, which provide the required visibility and compliance.

Traceable fiber technology, which allows for traceability from the material origin of a product until its end-life, provides the option of a “fiber-forward” rather than a “product backward” approach to achieving traceability.

Aside from the regulatory and consumer drivers, there is a strong business case for implementing traceability, which includes cost savings, operational efficiency, brand protection and reducing supply chain risk. As such, TradeBeyond expects a rapid evolution in traceability programs across industries, especially in those that lag in best-practices.

While there has been considerable progress in recent years toward accurately tracing the complete origins of products, much more needs to be done. Brands and retailers must intensify their efforts to stay compliant with escalating regulations and align with evolving consumer preferences.

Manufacturer of activewear and swimwear, Active Apparel Group (AAG), has committed to a structured approach in reducing its environmental impact across its global operations through an Environmental Management System (EMS). The EMS, built using the ISO14001 Standard Framework, incorporates key environmental policy commitments and has set targets and strategies to reduce the carbon footprint of its operations across China, Australia and USA.

Through a third-party audit of its greenhouse gas emissions (GHGs), AAG has identified the following areas of focus to reduce impacts:

• Reduction in Scope 1 energy use
• Reduction in air freight
• Reduction in water usage across the business
• Ongoing collection and management of production waste
• Increased use of sustainable materials
• Continued collection of GHG data for ongoing improvement

AAG’s EMS is designed to be embedded within the operations of the business, with functional ownership of targets established and education of the team prioritized, to deliver results on reducing environmental impact. Quarterly reporting of its progress is communicated to stakeholders and reviewed by the company’s Board of Directors.

The EMS is part of AAG’s ongoing Responsible Business Strategy - a company-wide commitment to driving continuous improvement across the areas of Governance, Social and Environmental impact. Other initiatives include Living Wage Audit by Bureau Veritas (AAG pays 100% Living Wage); Materiality Assessment; Supply Chain Traceability Project; Circularity and Waste Management along with annual third-party audits - SMETA, Gold WRAP, Supplier Qualification Program and its Modern Slavery Statement.

adidas Originals and gaming lifestyle brand 100 Thieves present their inaugural collaborative collection.

Founded in 2017 by gaming icon Matthew "Nadeshot” Haag, 100 Thieves has established itself as the premium lifestyle brand for the gaming generation, with a mission to be the epicenter of gaming-culture and to give every gamer something to be proud of. 100 Thieves, fronted by digital creators Nadeshot, Valkyrae, and CouRageJD, is built on three pillars: championship esports, entertainment, and apparel.

The first ever collaborative collection between the Trefoil and 100 Thieves consists of apparel, footwear, and accessories. The apparel selection features the previously announced competition jersey – with sponsor logos removed – in men’s and women’s sizing, as well as 100 Thieves’ take on the classic adidas track-suit presented as a matching half-zip track top and track pants in brushed cotton-terry. Rounding out the selection of apparel and accessories are a classic white tee with embroidered logo, a 3-pack of socks in 100 Thieves colors, and a co-branded towel.

The Salvation Army has launched a Take Back Scheme Fashion campaign featuring stylish looks from their generously received clothing donations. As the largest charity owned textile collector in the UK, the Scheme is operated by the trading arm of the charity (SATCoL) who have partnered with some of the largest retailers and brands in the UK including John Lewis and Tesco.
 
The Take Back Scheme is the perfect way for people to support the fashion circular economy while shopping online or instore with their favourite brands.  The campaign invites the public to be part of a drive to reduce waste and extend the useful life of products.

The fashion forward campaign features a collection of garments styled by fashion stylist Karl Willet. Karl is known for his elegantly classic, yet contemporary vision and the images for this campaign nod to his classic styles that stand the test of time.

Karl works with celebrities from across the music/film industry including Paloma Faith, Jermaine Jackson and Geri Halliwell to name a few. Karl shared, “Styling looks with second-hand clothing is a fun and creative way to express your personal style. It’s important to embrace sustainability because not only does it reduce environmental waste, but it also encourages individual style and is affordable. The Take Back Scheme is a way to make a positive difference.”
 
The donated garments featured in the campaign, were specially chosen to reflect The Salvation Army colours of red, white and black, and the charity’s message of hope. SATCoL has made their Take Back Scheme even more accessible with 2 in-store offerings and 12 clothing banks available online, so customers can donate their unwanted items on the go. Each year, The Salvation Army collects around 65,000 tonnes of textiles, diverting them to good uses and raising funds.

The profits raised from the resale of these donations is given to The Salvation Army to continue their work across the UK.

Vision and technology are the key ingredients of a ground-breaking school blazer that is showing how businesses can move to a circular textiles economy.  
 
While many brands are grappling with the complexities of inevitable legislation and engrained business models, leading school uniform producer, David Luke, has launched a fully recyclable ‘circular’ school blazer that is designed to be recycled through Project Re:claim, the world’s first commercial-scale polyester recycling plant.
 
Project Re:claim is a joint venture between the UK’s largest charity textile collector, The Salvation Army, and leading circularity specialists Project Plan B. The plant opened in the UK in January 2024, and presents huge opportunities for brands to transition to textile-to-textile manufacturing models.
 
David Luke’s circular blazer has been introduced to the brand’s successful Eco-uniform range which has sold over 1.7 million Eco-blazers in the last decade. Up until 2023, David Luke’s Eco-blazer, like many recycled garments, has been made from recycled plastic bottles. But the company has been working with Tim Cross, CEO of Project Plan B and the Circular Textiles Foundation, to bring the 100% recyclable blazer to market.
 
Tim Cross said: “David Luke has grasped the opportunity to embed 100% recyclable and 100% recycled garments into their range, starting with the school blazer. We now have the technology to enable their blazers to be recycled without any separation of the garment, making it an efficient recycling process. The team at David Luke has worked tirelessly with their manufacturers to create a blazer that does not compromise on design or quality, and yet is much kinder to the environment.”
 
Every detail from the lining, buttons and zips to the inter-linings and adhesives, has been re-thought and re-designed to meet the demands of an everyday school blazer and to recycle the garment once it reaches its end-of-life. Up until now, when the blazers have eventually been handed down to siblings, or given to the local charity shop, there had been no end-of-life solution for polyester garments apart from incineration. Now, Project Re:claim can recycle the blazer to produce polyester pellets, which are then spun into yarn to be used for future David Luke circular blazers.
 
Cross continues: “David Luke has the vision to create a fully circular range, and we have the potential to supply recycled content. The possibilities are infinite in terms of the future of garment design and manufacturing.”
 
Kathryn Shuttleworth, Chief Executive of David Luke, said: “It is a natural next step for us to transition to a textile-to-textile model. We have been producing garments using recycled plastic bottles for 15 years, but we have always had an eye on developments in textile recycling and solutions for end-of-life garments.”
 
In 2020, David Luke was awarded the Queen’s award for Enterprise for Sustainable Development and in January 2023 the David Luke circular blazer achieved Circular Foundation Textile certification.
 
Shuttleworth added: “Our focus will always be on those essential ingredients for parents and children - style, durability and affordability. But we have a responsibility to change our business model to better protect children’s future and the environment. It has become our obsession to make uniforms that meet our customers’ demands. We are really excited about the future as we continue to develop our range.”
 
Majonne Frost, Head of Environment and Sustainability for Salvation Army Trading Company, said: “Our vision is to enable companies to produce uniforms, corporate wear, fashion garments and textile ranges using recycled polyester.  We have the infrastructure to collect donations at scale and we now need companies to step up. This is an opportunity for companies to make a commitment to significantly reduce their environmental impact, and David Luke are showing us how that is possible.”

adidas and Arsenal reveal the new home kit for the 2024/25 season, that celebrates the rich heritage of The Gunners.

The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.  

The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.

Together with international partners from industry and research, the DITF are presenting the Digital Textile Micro Factory at drupa's touchpoint textile (from May 28 to June 7, 2024). A fully networked on-demand production of sports products will be presented - from virtual design to the finished product.

One highlight is the material buffer between the printer and cutter, which links the continuous printing process with the step-by-step cutting process. At the end of the production chain, a robot arm sorts all the cut parts belonging to a product, such as the front and back sections, sleeves and collar trim of a T-shirt, into the corresponding boxes. Manual handling is only necessary in exceptional cases.

In future, digitally networked design and production chains will make it possible to react quickly and specifically to customer wishes and trends. This approach protects the environment and conserves resources: instead of producing mass-produced goods for the trash, the products are tailored precisely to requirements. At the trade fair, the carbon footprint from virtual development to the finished product will also be determined and explained using a model.

An innovative web application now enables independent, flexible, and digital fitting when selecting workwear. By using Sizekick's AI-based technology, which the start-up developed together with Hohenstein, the textile service provider Elis is offering its customers personalised size recommendations based on individual body measurements for the first time.

The web application implemented by Sizekick in collaboration with Elis uses a two-stage process to determine the right size for the web shop’s customers: First, realistic body shapes are suggested and selected using the BodyFinder. Then, sizing is completed with the BodyScanner, a video-based body scan using a smartphone camera. The data is transmitted anonymously, so only the correct clothing size is sent to Elis, and the entire user-friendly sizing process only takes a few minutes.