From the Sector

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Problem
Cotton dyeing is very resource-intensive and puts strain on local waterways. A large amount of water is used in the dyeing process – up to 5 trillion liters a year, or nearly enough to supply all of humanity with drinking water. Significant amounts of chemicals and dye are needed to get the desired colors consumers expect too. This is part of the reason textile mills account for 20% of industrial water pollution globally. Wastewater from the dyeing process can be polluting and require costly treatment and these challenges are found in regions that already face water scarcity.

Solution
Reforming processes in an industry as established as textiles is no easy feat. Collaboration across the sector is needed to bring about sustainable change. With that in mind, Cotton Incorporated approached Dow. They wanted help scaling a cotton technology to support more sustainable textile dyeing.Leveraging Cotton Incorporated’s industry expertise and Dow’s material science knowledge, they worked together to understand and validate the benefits of our patented ECOFAST™ Pure Sustainable Textile Treatment.

How can colors be more responsible?  
ECOFAST™ Pure is a pretreatment applied before the dyeing process to produce cationic cotton. This means the charge of cotton is permanently changed from negative to positive, so it acts like a magnet to attract negatively charged dye to the material. How does that benefit the textile mill? It significantly decreases the amount of water, chemicals, dye and energy needed to color cotton. A third party reviewed and validated life cycle assessment, available by request, helped further prove the benefits.

• Riri’s SS 2022 collection explores the mind of the future.
• Bright colors, vintage themes as well as timeless designs and attention to detail, combined with concepts that highlight history and processes.

Riri Group’s gaze looks to the future once more, offering a line of accessories where creativity meets cutting-edge technology. This is the scenario spawning the new SS 2022 collection; a range of innovative proposals each representing a different emotional response to the pandemic, an attempt to interpret the emotions, needs and desires of consumers in the coming years.

The Italian-Swiss group, that for almost a century has committed to creating zips and buttons for the world’s most important fashion brands, doubles down on its forward-looking vision. The result is SS 2022 collection, featuring three different aspirational paths to read into the emerging feelings of the “new normal” that is our time and that may characterize the near future.

REJOICE
Inspired by sensations of euphoria and breaking free from melancholy through evasion and exuberance, Rejoice is the line that sees in positivity and joy of re-living the answer to the months of pandemic and negativity. The optimism that is to come takes the form of a creative and extrovert style, even when it comes to accessories. The inspiration, a triumph of bright colors and timeless styles, comes straight from the streets of Boca, one of Buenos Aires’ most popular neighborhoods thanks to its combination of colors and creative scene. Thus, the Eloxal rio zip is presented once again: with its aluminum chain and colored teeth, matched with a multi-color effect puller. In the range, we can also find the Nylon zip, featuring changing colors matched with buttons that echo their color variations, or the Filmetal 14 zip, big and with eye-catching writings, embossed on the tape.

REBIRTH
Going back to the future, in a more respectful and responsible way, through a rebirth that comes to be thanks to a closer relationship with nature. In this line history and processes through which the product is made are pivotal to tell a new way to approach the world. The range comprises zips and buttons developed with natural material and processed manually. A return to the basics as well as the constant research to reduce resources use respecting the planet are foundation of this line. Part of the Rebirth line are the copper jeans buttons, with a special water-based paint finishing, transparent and protective, or the hemp-derived bio-plastic eyelets, as well as the galalite buttons, a particular bio-degradable plastic, derived from processed milk proteins. A major innovation are our tapes entirely made of recycled polyester, evidence of the commitment by Riri Group to reuse resources.

TIMELESS
Timeless elegance, essential luxury mixed with the highest quality standards for top-of-therange products. Design, materials and colors featuring in this line break away from seasonal trends to become timeless must-haves, essential yet elegant. Every piece is cared for in every detail, created specifically to leave a lasting mark. Buttons, chains and pullers are either made of gold and silver, or they feature the clean and elegant tone of stainless steel. Among the zips, stand out Metal and Simmetrical with luxury finishings, whilst tapes are made with refined materials, such as leather and satin. Essential yet researched, this range comes with square and oval cuts, with geometry being functional and complementary to a timeless elegance.

• The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

• Mostafiz Uddin, Managing Director of Denim Expert Limited and Founder of Bangladesh Apparel Exchange (BAE) has won Sustainable Fashion Champion at the Drapers Sustainable Fashion Awards 2021, which took place virtually on 10 March.

On receiving the award, Mostafiz said he wants to be a game-changer in the apparel industry, leading by example to inspire others to behave responsibly and ethically.

He also dedicated the award to H&M which, he explained, supported his business, Denim Expert, through the pandemic by continuing to place orders He said the loyal support of the Swedish fashion giant almost certainly helped save the livelihoods of 2000 workers at his factory and their 10000 family members. “That’s true sustainability leadership,” he said.

The Drapers Sustainable Fashion Awards recognise steps being made in reducing the fashion industry’s environmental impact and creating fairer working conditions across the supply chain.
Judged by an independent panel of sustainability and fashion retail experts, the awards shine a spotlight on best practice within the global fashion industry.

Covid-19 has presented unforeseen challenges for fashion retailers and brands, but it has also given us all an opportunity to build back better. Forward-thinking fashion businesses know change is not optional, and are embracing their responsibilities and ability to make a difference.

Mostafiz Uddin has been recognised as the Sustainable Fashion Champion 2021 for setting examples in promoting sustainability during the Covid-19 pandemic which broke out worldwide in March last year.
Jill Geoghegan, Acting Editor of Drapers, said: “Despite the challenges thrown up by the Coronavirus pandemic, fashion brands and retailers increasingly recognise that sustainability is a business imperative.”  
“Many businesses continued to invest in cleaning up their supply chains and introducing new models of working, despite the unprecedented trading conditions.

“The Drapers Sustainable Fashion Awards highlight and celebrate these advancements, paving the way for a more responsible future for the industry.” Managing Director of Denim Expert Limited Mostafiz Uddin said: “In the pandemic, my factory Denim Expert Limited kept true to its commitment towards sustainability, despite an extremely difficult trading landscape.

“During the pandemic, I was vocal about the issue of buyer-supplier relationships and, in speaking out, I wanted to champion the cause of suppliers all over the world. Too often suppliers in garment supply chains do not have a voice because they fear that by speaking out, they will be treated unfavourably by brands.

“This was, of course, a risk on my own part but I like to think I stood up for what I think is right and ultimately, I believe progressive brands understood I was coming from a good place. Like them, all I want to see is a fair, ethical and sustainable industry where brands and retailers work in an environment of collaboration, not conflict.”

Mostafiz also had some special praise for H&M. He said: “It would have not been possible for me to support my workers during the pandemic, had my factory not received help from H&M during the unprecedented time. While Denim Expert suffered from huge orders cancellation and orders hold, H&M supported us by placing orders in the pandemic that saved thousands of lives and livelihoods. Therefore, I would like to dedicate this Award to H&M and its CEO Helena Helmersson.”

The judges of Drapers Sustainable Fashion Champion Award 2021 have been Kerry Bannigan, Founder, Conscious Fashion Campaign; Sarah Ditty, Global Policy Director, Fashion Revolution; Miriam Lahage, Founder, Aequip; Samata Pattinson, CEO, Red Carpet Green Dress; Caroline Rush, Chief Executive Officer, British Fashion Council; Lucy Shea, Group CEO, Futerra; Jane Shepherdson, Chairman, My Wardrobe HQ; and Dilys Williams, Director, Centre for Sustainable Fashion.

• Major Monforts denim customers continue to pioneer new initiatives that are pushing the boundaries of sustainable production.

Recycling their cotton waste has become one way these companies can do more with less, and at the recent Kingpins24 Flash online event, Sedef Uncu Aki, director of Orta, headquartered in Istanbul, Turkey, announced a new partnership with leading recycling operation Gama Recycle.

Traceable
“Through this local partnership we will supply the waste from our spinning mills and return around 3,000 tons of premium quality cotton back to them,” she said. “We have established a truly controlled and traceable system and partnering with a domestic recycling centre is important because a lot the carbon emissions associated with recycling usually come from transportation.”

Orta’s ZeroMax range meanwhile uses no cotton at all, being based on Lenzing’s Tencel cellulosic fibre, while the company’s involvement in denim production for a recent launch by Levi Strauss, of jeans made with organic cotton and Circulose – a breakthrough material developed by re:newcell of Sweden and partners – was hailed as a further step forward.

To make Circulose, re:newcell repurposes discarded cotton textiles, such as worn-out denim jeans, through a process akin to recycling paper. The incoming waste fabrics are broken down using water. The colour is then stripped from these materials using an eco-friendly bleach and after any synthetic fibres are removed from the mix, the slurry-like mixture is dried and the excess water is extracted, leaving behind a sheet of Circulose. This sheet is then made into viscose fibre which is combined with cotton and woven into new fabrics.

Circular Park
Omer Ahmed, CEO of Artistic Milliners also announced plans for his company’s new 70,000 square-foot Circular Park in Karachi, Pakistan, at Kingpins24 Flash.

Once complete, this will add three million square metres of additional denim capacity a month to the company’s production and take its total recycled output to a monthly five million metres.
Ahmed observed that there is currently a lack of sustainable fibres that are readily available to use for denim production at scale.

“Organic cotton is too expensive, and in my opinion always will be,” he said. “Cottonised hemp is also not cheap and it’s hard to mix with cotton, while the new regenerated cellulose fibres that are now emerging are promising, but currently in short supply. Recycled polyester is meanwhile still based on petroleum resources which we want to move away from. As a consequence, there are only a few other options for us as a manufacturer and this new project will help us minimise our own waste while significantly lowering our carbon footprint.”

Other Monforts denim customers to introduce cotton fibre recycling operations at their plants recently include AGI Denim, Bossa and Soorty.

Vertical savings
Refresh is the name of the latest collection from AGI Denim – reflecting the company’s significant reduction in water consumption.

The company has just opened new fibre spinning and denim mills at its complex in Karachi, Pakistan.

“Over the years we’ve gone through a series of backward integration steps to become fully vertical,” said AGI Denim executive director Ahmed Javed, at Kingpins24 Flash. “In our latest expansion, we revisited every step of the production processes in order to make resource savings.”

Innovations have included the installation of proprietary robotics for garment finishing, but the most attention has been paid to water savings.

“Pakistan is one of the largest cotton-producing companies in the world and we’re fortunate that the type of cotton that is grown here is well suited to denim production and also helps us lower our carbon footprint, with everything done in close proximity,” Javed said. “In the lifecycle of a pair of denim jeans, however, cotton fibre production contributes 68% of water consumption. While we cannot control how much water cotton needs for it to grow, we can rethink the way we use it in our factory.”

Refresh-branded denims are washed from 100% recycled water as a result of the company’s new wastewater treatment plant, which puts production wastewater through a series of steps beginning with equalisation, followed by aeration and concluding with sedimentation. The water travels through filtration and ultrafiltration systems before being subjected to an activated carbon system and finally a reverse osmosis system to reduce any dissolved salts.

AGI now recycles 4.4 million gallons of water each month – enough to wash a million pairs of jeans.

Sustainable
Monforts has a leading position in the field of denim finishing with its well proven Thermex continuous dyeing systems, Montex stenter dryers and other lines for resource-efficient and economical processing.

“Our denim partners are constantly setting themselves new goals in respect of sustainable production – and more importantly, achieving them,” says Hans Wroblowski, Monforts Head of Denim. “We work closely with them with the aim of constantly optimising processing parameters and achieving further savings in energy, water and raw materials throughout the dyeing and finishing stages of production.”

The latest Monforts innovation for denim is the CYD yarn dyeing system. This technology is based on the effective and established dyeing process for denim fabrics that is now being applied for yarn dyeing. The CYD system integrates new functions and processes into the weaving preparation processes to increase quality, flexibility, economic viability and productivity. A full CYD line is now available for trials at the company’s Advanced Technology Centre in Mönchengladbach, Germany.”

• On 22.03 STOLL will offer a webinar through the online platform of Fashion Council Germany on the topic of digitalisation and sustainability in STOLL flat knitting.

Webinar Description
Digitalisation and sustainability are becoming increasingly essential for the success and existence of fashion companies. The flat knitting industry with its immense flexibility and diversity offers many opportunities for digital solutions and sustainable practices. In this webinar, Karl Mayer Stoll will share how digital design tools enable more sustainable knitwear development.

Fashion Council Germany
The FCG is the patron to strengthen the German fashion and design landscape for a visionary, technological & sustainable future in a global market.
The Fashion Council Germany represents the interests of fashion "designed in Germany". Founded in January 2015 in Berlin. On the initiative of national industry experts, the Fashion Council Germany promotes German fashion design as a cultural and economic asset and supports young designers from Germany. In addition to the promotion of young designers, special attention is paid to education, sustainability and fashion technology as well as to the promotion of cross-disciplinary dialogue and networking. Against this background, the Council carries out essential lobbying work in politics, business and culture, strives for visibility and emphasises the global relevance of fashion design and Germany as a fashion location at home and abroad.

Since the beginning of last year, the FCG offers workshops on various business topics in the fashion industry. Until further notice, all FCG seminars will take place online due to the Corona crisis.

Royal DSM announces that its DSM Engineering Materials business will launch mass-balanced bio-based Arnitel®, a thermoplastic elastomer, together with Sympatex Technologies. In this way, DSM Engineering Materials is taking the next step on its sustainability journey and enabling its customers to transition to a more circular and bio-based economy.

To address growing consumer and legislative demand for lower carbon footprint and more sustainable feedstock, the sports and apparel value chain is increasingly integrating bio-based materials into its designs. By offering a new range of mass-balanced bio-based Arnitel®, DSM Engineering Materials is enabling membrane manufacturer, Sympatex Technologies to meet these demands and make more sustainable choices.

DSM’s bio-based Arnitel® is manufactured with bio-based feedstock using a mass-balance approach¹. The end product contains more than 25% bio-based content by weight.

Sympatex uses Arnitel® to manufacture its waterproof, windproof, and breathable membranes for sports applications. The transition to bio-based feedstock will maintain the unique functional properties of Arnitel® and will enable Sympatex to easily shift to a more sustainable solution with a lower carbon footprint without having to requalify materials.

¹ Mass balance accounting is a well-known approach that has been designed to trace the flow of materials through a complex value chain. The mass balance approach provides a set of rules for how to allocate the bio-based and/or recycled content to different products to be able to claim and market the content as ‘bio’-based or ‘recycled’-based. Source: Ellen MacArthur Foundation (Mass Balance White Paper).

Hologenix, creators of Celliant®, infrared responsive technology, and Kelheim Fibres, a world-leading manufacturer of viscose specialty fibers, have partnered to launch Celliant Viscose at ISPO Munich 2021. Celliant Viscose is a finalist in Best Products by ISPO and will be showcased in the Fibers & Insulations Category for ISPO Textrends, where realistic views and 3-D simulations will be available for each material.

The introduction of nature-based Celliant Viscose will be the first in-fiber infrared sustainable solution on the market and meets a consumer demand for more environmentally friendly textiles. An alternative to synthetic fibers and extremely versatile, Celliant Viscose blends beautifully with cotton, micromodal, lyocell, wool varieties including cashmere. It also has many applications across industries as it is ideal for performance wear, luxury loungewear, casual wear and bedding.

Celliant Viscose features natural, ethically sourced minerals embedded into plant-based fibers to create infrared products that capture and convert body heat into infrared, increasing local circulation and improved cellular oxygenation. This results in stronger performance, faster recovery and better sleep.

Celliant Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as fiber enhancements from Celliant infrared technology. Celliant’s proprietary blend of natural minerals allows textiles to capture and convert body heat into full-spectrum infrared energy, resulting in stronger performance, faster recovery and better sleep. In addition, Celliant is durable and will not wash out, lasting the useful life of the product it powers.

An Affordable, Long-lasting Solution with Diverse Applications
As opposed to other IR viscose products which are coatings based, Celliant Viscose’s in-fiber solution increases wearability and longevity with a soft feel, durability from washing and longer life. The combination of Kelheim’s distinctive technology and the Celliant additives creates this unique fiber that provides full functionality without the need for any additional processing step — a new standard in the field of sustainable IR viscose fibers. This single processing also makes Celliant Viscose more cost-effective and time-efficient than coatings.

In addition, Kelheim’s flexible technology allows targeted interventions in the viscose fiber process. By modifying the fiber’s dimensions or cross sections or by incorporating additives into the fiber matrix, Kelheim can precisely define the fiber’s properties according to the specific needs of the end product.

Highly Sustainable
Celliant Viscose is a plant and mineral-based solution for brands seeking an alternative to synthetic fibers. It contains natural raw materials that are from the earth and can return safely to the earth.

Nature-based Celliant Viscose is certified by FSC® or PEFC™, which guarantees the origin in sustainably managed plantations, and is part of the CanopyStyle initiative to protect ancient and endangered forests. The production of Celliant Viscose takes place exclusively at the Kelheim facilities in Germany, complying with the country’s strict environmental laws and guaranteeing an overall eco-friendly product.

Backed by Science
Celliant is rigorously tested by a Science Advisory Board composed of experts in the fields of physics, biology, chemistry and medicine. The Science Advisory Board has overseen 10 clinical, technical and physical trials, and seven published studies that demonstrate Celliant’s effectiveness and the benefits of infrared energy.

For more information, visit www.celliant.com/celliant-viscose/

• Lakmé Fashion Week 2020
• Bemberg™ fibers empower “Tattva”
• Hemang Agrawal's new craft-tech collection

Smart tech fibers, contemporary style and heritage. Past, present and future are intertwined in the new ‘Tattva’ collection by famous Indian designer Hemang Agrawal who has teamed up with Bemberg™ by Asahi Kasei, the Japanese yarn manufacturer leading in both high-performative innovation and sustainability. The collection comprises textiles entirely conceived and created by the designer. A new chapter for Bemberg™ glamorous uniqueness for high-end fashion, first Japanese reality that participated at Lakmé Fashion Week 2020, the biggest fashion event in India.

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fibers add responsible values to the collection, matching perfectly the vision and the ethic of Hemang Agrawal, a designer with more than one eye on sustainability, innovation and deep knowledge and respect for traditional Indian crafts and culture.

Tattva debuted at the Lakmé Fashion Week 2020 and comprises 40 exquisite pieces for men and women, all inspired by the 12 Tattva – the natural elements bringing harmony in the universe, according to the Indian scriptures and tradition. Motifs representing these elements, including quirky versions of moon-phases, tigers, human mind & DaVinci’s Vitruvian man were woven into the glittering fabrics. The collection was crafted harnessing the skills of Indian handlooms artisans in the designer’s hometown Benares (Varanasi).

Tattva featured Bemberg™ brocades as the predominant textile, along with plain Bemberg™ fabrics and a few blends. The result is a magnificent touch, fabrics are distinctively smooth like silk, second skin-like, shining, and bright. On top of that, Bemberg™ yarns add a new dimension in terms of sustainability and comfort by boosting antistatic and breathable performances, amazing precious touch while being also biodegradable and compostable.

“We are so happy that we participated in LFW and collaborated with Hemang Agrawal.” Says Mr. Hideto Tanimoto, General Manager, Bemberg™ Sales and Marketing Department. “The collection has come out really wonderful and has brought out the properties of Bemberg yarn such as noble sheen, smooth and soft touch, bright colour, supple drape amazingly. I strongly believe that the collection made significant impact on the sustainable fashion scene in India. We are expecting that the collection will be successful commercially and will help the local craftsman from Varanasi.”

The collection blends crafts and technology, Indian tradition and Japanese innovation, sustainability and high-end style. Designer Hemang Agrawal says, “The dexterity which the weavers in Benares have acquired, finds few parallels in the world. Although predominantly a silk-weaving centre, many master-weavers in the city are highly skilful in handling different yarn types. Japan, on the other hand, is well-known for its advanced technologies as well as its approach towards environment and sustainability as a country. Both these facts are well-reflected in the Bemberg™ Yarn”

“During our R&D, we found that the yarn, which is available in various counts and deniers is highly adaptable. The lustre, hand-feel, strength and colour depth are very well-suited for premium textiles, which come out of our looms. For the collection ‘Tattva,’ our endeavour has been to merge the skill-set of Benares weavers with qualities of the Bemberg™ yarn, to create textiles and apparel, which transcend the boundaries of what is termed as traditional Benarasi."

With the Tattva collection Hemang Agrawal and Bemberg™ by Asahi Kasei show a new way of making fashion: merging craft & tech, cutting-edge materials and deeply rooted traditions. A stunning collection marking the rise of craft-tech, a trend going beyond the dichotomy of ancient and new, injecting the human-based into the high-tech and a futuristic imprint into heritage. Like the 12 Tattva, a new harmony takes shape, intertwined into exquisitely stylish garments.

• Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”