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28.10.2021

The Renewable Carbon Initiative (RCI) celebrates its first anniversary

After its launch on 20 September 2020, the RCI is proud to celebrate its first anniversary this fall. The balance sheet of the first year is impressive: starting from 11 founding members, that number increased to 30 member companies within 12 months. Numerous webinars, press releases, background information, a glossary and a comic allowed to convey the “Renewable Carbon” concept to the public. The RCI is actively working on labelling and policy analysis, and more activities will follow in the next year.

After its launch on 20 September 2020, the RCI is proud to celebrate its first anniversary this fall. The balance sheet of the first year is impressive: starting from 11 founding members, that number increased to 30 member companies within 12 months. Numerous webinars, press releases, background information, a glossary and a comic allowed to convey the “Renewable Carbon” concept to the public. The RCI is actively working on labelling and policy analysis, and more activities will follow in the next year.

Key for this success: the topic of renewable carbon in chemicals and materials is increasingly becoming a focus of politics and industry. Larger companies will have to report their GHG emissions and also the footprint of their products as part of legislative changes surrounding the European Green Deal. In this context, indirect emissions and the carbon sources of materials will play a much more crucial role. The RCI is actively working on solutions for companies to shift from fossil to renewable carbon, which consists of the use of bio-based feedstock, CO2-based resources and recycling. In the future, reporting on GHG emissions will also include Scope 3 emissions, which are all indirect emissions that occur along the company’s value and supply chain and where the used raw materials account for a large proportion of the footprint. Here is where the carbon source of chemicals and plastics comes into play as an important contributor to the carbon footprint. Without a shift from fossil to renewable carbon feedstocks (combining bio-based, CO2-based and recycled), a sustainable future and the Paris climate targets will be almost impossible to master.

To discuss, promote and realise the shift, 30 innovative companies have already joined forces to support the transition to renewable carbon, considering both technological and economical approaches – and helping to shape the political framework accordingly.

For the second year, RCI plans to focus on a comprehensive understanding of the expected political framework conditions in Europe and across the globe, since they will determine the future of chemistry and materials more than ever. Building on this knowledge, the topic of renewable carbon could then to be systematically integrated into new political directives, which has so far not been effectively managed.

In reality, the political focus lies on the strategy of decarbonising the energy sector, a very central and Herculean task. However, it cannot be applied to the chemical and material world because carbon is usually the central building block that cannot be dispensed with. On the contrary, the demand for carbon in the chemical and materials sectors is expected to more than double by 2050. In order to meet this demand in a sustainable manner, we must move towards quitting fossil carbon. For the first time in industrial history, it is possible to decouple chemistry and materials from petrochemicals and completely cover the demand through the utilisation of biomass, CO2 and recycling.

More information:
Renewable Carbon Initiative Sustainability nova Institute
Source:

Renewable Carbon Initiative (RCI)

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(c) Euratex
24.09.2021

Energy supplies crisis: EURATEX calls for immediate support

On the occasion of EURATEX Board of Directors meeting, held in Brussels September 24, President Alberto Paccanelli issued an urgent appeal to European and national authorities to support the European textiles and clothing companies who face a massive increase in their energy costs.

“The cost of energy, in particular gas, has increased more than 3 times since the beginning of this year. Since the announcement of the EU’s “Fit for 55” package, we have seen CO² prices rising above €60. This inevitably has an impact on our competitiveness, especially in a global context.”.

EURATEX asks for immediate measures which can alleviate the burden of these energy cost, e.g. by reducing VAT on the energy bills. In the longer run, the EU should develop a smart strategy towards ensuring long term sustainable energy supply, at reasonable cost for the industry. If this is not considered, any attempt towards developing a new EU Industrial strategy will be meaningless, since competition with third countries will be devastating.

On the occasion of EURATEX Board of Directors meeting, held in Brussels September 24, President Alberto Paccanelli issued an urgent appeal to European and national authorities to support the European textiles and clothing companies who face a massive increase in their energy costs.

“The cost of energy, in particular gas, has increased more than 3 times since the beginning of this year. Since the announcement of the EU’s “Fit for 55” package, we have seen CO² prices rising above €60. This inevitably has an impact on our competitiveness, especially in a global context.”.

EURATEX asks for immediate measures which can alleviate the burden of these energy cost, e.g. by reducing VAT on the energy bills. In the longer run, the EU should develop a smart strategy towards ensuring long term sustainable energy supply, at reasonable cost for the industry. If this is not considered, any attempt towards developing a new EU Industrial strategy will be meaningless, since competition with third countries will be devastating.

“The upcoming EU Textiles strategy is an excellent opportunity for the European Commission to demonstrate its vision to develop a sustainable and competitive textiles industry in Europe. Access to affordable energy supplies must be an integral part of it.”, concluded Alberto Paccanelli.

More information:
Euratex energy supplies crisis
Source:

Euratex

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15.09.2021

EURATEX Vision on the EU Strategy for Sustainable Textiles

EURATEX published their vision on the EU Strategy on Sustainable Textiles, reflecting the views of the European textiles and apparel industry. The goal is to promote a competitive and sustainable industry. to do so, wanting to be a global leader on sustainable textiles, the efficiency of the industry must be increase as well as the global market share.

The enclosed document presents 15 action points on how to achieve these targets.

EURATEX published their vision on the EU Strategy on Sustainable Textiles, reflecting the views of the European textiles and apparel industry. The goal is to promote a competitive and sustainable industry. to do so, wanting to be a global leader on sustainable textiles, the efficiency of the industry must be increase as well as the global market share.

The enclosed document presents 15 action points on how to achieve these targets.

More information:
Euratex Sustainability
Source:

Euratex

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INDA: World of Wipes® Conference attracts Professionals Live and In-Person (c) INDA
19.07.2021

INDA: World of Wipes® Conference attracts Professionals Live and In-Person

INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its 15th annual World of Wipes® International Conference, July 12-15, with a presentation of the World of Wipes Innovation Award® to Kimberly-Clark Corporation and the highest attendance record in six years.

This year’s WOW conference welcomed 475 enthusiastic professionals from 14 countries to its in-person World of Wipes® (WOW) International Conference to advance their wipes business. Held in Atlanta, GA, the conference was notable as the first in-person conference in the nonwovens and engineered fabrics industry in 500 days due to the pandemic.

Industry professionals from 33 global companies delivered presentations and answered questions in sessions that included Wipes and the Growing Plastics Debate, Regulatory Requirements for Disinfecting and Sanitizing Wipes, Trends in the Wipes Markets and Among Consumers, Wet Wipe Preservative Innovations, Covid-19 Impacts on Wipes Consumption and Cleaning Habits, Sustainable Wipes Packaging and Dispensing, Nonwoven Substrates for More Sustainable Wipes, and Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities.

INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its 15th annual World of Wipes® International Conference, July 12-15, with a presentation of the World of Wipes Innovation Award® to Kimberly-Clark Corporation and the highest attendance record in six years.

This year’s WOW conference welcomed 475 enthusiastic professionals from 14 countries to its in-person World of Wipes® (WOW) International Conference to advance their wipes business. Held in Atlanta, GA, the conference was notable as the first in-person conference in the nonwovens and engineered fabrics industry in 500 days due to the pandemic.

Industry professionals from 33 global companies delivered presentations and answered questions in sessions that included Wipes and the Growing Plastics Debate, Regulatory Requirements for Disinfecting and Sanitizing Wipes, Trends in the Wipes Markets and Among Consumers, Wet Wipe Preservative Innovations, Covid-19 Impacts on Wipes Consumption and Cleaning Habits, Sustainable Wipes Packaging and Dispensing, Nonwoven Substrates for More Sustainable Wipes, and Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities.

Highlights included the announcement of Kimberly-Clark Scott® 24-Hour Sanitizing Wipes as the winner of this year’s World of Wipes Innovation Award®. The annual award recognizes the product that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication within the entire nonwovens wipes value chain.

Other highlights included the presentation of the 2021 INDA Lifetime Technical Achievement Award to John Poccia. The annual award is nominated by INDA’s Technical Advisory Board and presented to an individual whose technical achievements over a long-standing career have significantly contributed to the technical advancement, success, and growth of the nonwovens industry.

Other presentation highlights included:

  • Recent Developments Under the EU Green Deal and Plastics Strategy – Pandemic Update – Gyongyi David, Attorney at Law, V V G B Advocaten-Avocats, Director- EHS Regulatory, Steptoe & Johnson LLP
  • FDA & EPA Framework of Regulations: Dry Wipes Claims – Tony Herber, Principal Regulatory Consultant/Assistant Federal Team Manager, Scientific & Regulatory Consultants, Inc. (SRC. Inc.)
  • Consumer Wipes Usage During Covid-19 and Future Use – Chris Dresselhuys, Business Director-North American Retail Wipes, Rockline Industries
  • Sustainable Solutions for Wipes – Vishal Bansai, Vice President, Innovation, and Silke Brand-Kirsch, VP, Marketing and Business Development, Glatfelter Gernsbach GmbH
  • Sustainability Impacts Across the Value Chain of Wipes Packaging – Vicky Chang, Marketing Manager, Consumer & Industrial Products, Amcor Flexibles
  • Unveiling Wet Wipes Preservation: New Findings on Microbial Risks and Preservative Solution – Paul Salama, Ph.D., CTO& Head of Innovation, Sharon Laboratories
More information:
INDA Association of the Nonwoven Fabrics Industry World of Wipes World of Wipes® International Conference nonwovens Kimberly-Clark Scott Sanitizing Wipes
Source:

INDA

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EURATEX calls for an effective EU Industrial strategy
09.06.2021

EURATEX calls for an effective EU Industrial strategy

On the occasion of releasing its 2021 Spring Report, EURATEX calls the European Institutions to implement a new Industrial Strategy which will effectively support the European textiles industry. EURATEX welcomes the fact that Textile and Clothing industry is recognised as one of the 14 essential ecosystems of the European economy, but we need to take effective measures to support these sectors, and take into consideration the global dimension.

On the occasion of releasing its 2021 Spring Report, EURATEX calls the European Institutions to implement a new Industrial Strategy which will effectively support the European textiles industry. EURATEX welcomes the fact that Textile and Clothing industry is recognised as one of the 14 essential ecosystems of the European economy, but we need to take effective measures to support these sectors, and take into consideration the global dimension.

Economic data for 2020 in EURATEX Spring Report show preoccupying trends. Figures reflect a dramatic contraction in demand and production: EU turnover contracted by -9.3% in textiles (which is in line with the general manufacturing average) and by -17.7% in clothing, compared with 2019. Furthermore, supply chain disruptions and substantial price increases of some raw materials are putting significant pressure on the T&C industries across Europe. The trade deficit for European textiles and clothing jumped from € -47 bln in 2019 to € -62 bln in 2020, an increase of more than 30%, which is almost entirely due to the import of Chinese face masks and related products. Fortunately, more recent figures from the 1st quarter of 2021 indicate some signs of recovery.

That figure illustrates very well today’s political discussions on the future of the European industry. Many European companies have made considerable efforts to adapt their production to the pandemic, but clearly this was not enough. Whether the production cost in Europe is too high or the EU should adapt its procurement rules, the industry needs have a coherent long-term plan to become more competitive and conquer new markets.

EURATEX General Assembly highlighted the critical role of the new EU Industrial Strategy. The inclusion of textiles and clothing in the fourteen ecosystems is a step in the right direction to consolidate the industrial base but we should look also at the global challenges. European companies should continue investing in innovation, design and quality, in combination with a structural move towards more sustainable textiles. At the same time, the EU should create an environment - both inside the Single Market and globally - where everybody plays by the same rules.

More information:
Euratex Europe textile industry Covid-19
Source:

Euratex

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05.05.2021

EURATEX comments on revised EU Industry Strategy

  • European Apparel and Textile Confederation EURATEX welcomes revamped EU Industry Strategy, but calls for consistency across EU policies

Europe’s industry is going through turbulent times as a result of the corona-pandemic; turnover in textiles and clothing sector dropped between 10 and 20%. However, even bigger challenges lie ahead: serious disruptions in supply chains, soaring energy prices and protective tendencies are threatening the competitiveness of our industry.

Against that background, the revised EU Industry Strategy – launched on May, 5 - is addressing very relevant issues, and underlines the need to think carefully about Europe’s industrial base. EURATEX welcomes the initiative, including the focus on 14 “eco-systems” and the proposal to develop privileged partnerships with trusted partners.

  • European Apparel and Textile Confederation EURATEX welcomes revamped EU Industry Strategy, but calls for consistency across EU policies

Europe’s industry is going through turbulent times as a result of the corona-pandemic; turnover in textiles and clothing sector dropped between 10 and 20%. However, even bigger challenges lie ahead: serious disruptions in supply chains, soaring energy prices and protective tendencies are threatening the competitiveness of our industry.

Against that background, the revised EU Industry Strategy – launched on May, 5 - is addressing very relevant issues, and underlines the need to think carefully about Europe’s industrial base. EURATEX welcomes the initiative, including the focus on 14 “eco-systems” and the proposal to develop privileged partnerships with trusted partners.

At the same time, EURATEX calls for more consistency by the EU across its different policy areas. Director General Dirk Vantyghem commented: “We welcome the recognition that we need a strong industrial base in Europe, but at the same time are struggling to maintain that base, as our companies face significant challenges related to over-regulation and raising energy and supply costs. It feels like one hand offering you help, while the other hand squeezes you tight”.

Looking at the global perspective, EURATEX is not calling to close the European borders; our industrial model relies on accessing global markets. But clearly, there is a need to establish global rules to ensure fair competition, and make sure these rules are properly implemented and controlled. Also today’s proposal to address distortions caused by foreign subsidies in the Single Market, should be welcomed in this context.

Dirk Vantyghem concluded: “European textiles and clothing industry went through turbulent times. Today, as part of this new EU Industry Strategy, we have an opportunity to build a new business model, based on innovation, quality, sustainability and fairness. We look forward to develop that new EU Textile strategy with all stakeholders involved.”

 

More information:
Euratex
Source:

EURATEX

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21.01.2021

NCTO welcomes President Biden’s action plan and Covid-19 Response

National Council of Textile Organizations (NCTO) President and CEO Kim Glas issued a statement today welcoming President Biden’s action plan and COVID-19 response, accompanied by a series of executive orders, including an order signed today to strengthen U.S. supply chains by directing federal agencies to use the Defense Production Act (DPA) to address shortages of personal protective equipment (PPE) and related vaccine supplies.

“We are closely reviewing President Biden’s national strategic plan to confront the pandemic and welcome the executive order signed today to strengthen our supply chains by directing all federal agencies to use the Defense Production Act to address shortages of personal protective equipment, vaccine supplies and essential products. These are important steps that will help ramp up critical manufacturing of these essential PPE products and other critically needed supplies like tests and vaccines.”

National Council of Textile Organizations (NCTO) President and CEO Kim Glas issued a statement today welcoming President Biden’s action plan and COVID-19 response, accompanied by a series of executive orders, including an order signed today to strengthen U.S. supply chains by directing federal agencies to use the Defense Production Act (DPA) to address shortages of personal protective equipment (PPE) and related vaccine supplies.

“We are closely reviewing President Biden’s national strategic plan to confront the pandemic and welcome the executive order signed today to strengthen our supply chains by directing all federal agencies to use the Defense Production Act to address shortages of personal protective equipment, vaccine supplies and essential products. These are important steps that will help ramp up critical manufacturing of these essential PPE products and other critically needed supplies like tests and vaccines.”

American manufacturers have been at the forefront of the effort to build a domestic PPE supply chain since the onset of the COVID-19 pandemic. The U.S. textile industry retooled production and operations virtually overnight, producing millions of face masks, isolation gowns, testing swabs and other critical medical textiles.

The industry is dedicated to making significant investments in automated equipment for PPE, but the industry needs long-term, multiyear contracts to help realize that investment.

The deployment of DPA is one of the critical tools that will help incentivize investment in equipment, propel the hiring of U.S. workers and expand these critical production chains.

Since its inception, the DPA has been utilized by the Department of Defense to make critical investments in domestic textile manufacturing infrastructure and capacity, creating private-public partnerships through the government’s capital investments under the DPA and guaranteeing purchases through long-term contracts.  

NCTO applaud President Biden’s action and anticipate further steps including a reported order that will seek to strengthen government procurement of U.S. products in the coming days. NCTO appreciate President Biden outlining the “National Strategy for the COVID-19 Response and Pandemic Preparedness” a series of actions and steps the administration will undertake to deploy and manufacture the vaccine and other essential products.

More information:
National Council of Textile Organizations NCTO Covid-19 USA face masks
Source:

National Council of Textile Organizations

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(c) OC&C Strategy Consultants
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08.11.2018

OC&C-Studie: Die beliebtesten Händler in Deutschland

Drogeriemarkt dm verteidigt den Spitzenplatz vor Amazon
Der „Einzelhandel-Index 2018“ der internationalen Unternehmensberatung OC&C Strategy Consultants analysiert jährlich aktuelle Trends der Handelsbranche und ermittelt die beliebtesten Einzelhändler der Deutschen. Für die aktuelle Studie wurden weltweit über 50.000 Konsumenten zum Leistungsversprechen von weltweit 650 führenden Handelsunternehmen (darunter 84 aus Deutschland) befragt. Eine zentrale Erkenntnis der Untersuchung: Weiche Komponenten wie Vertrauen, Kundenservice und die Emotionalität der Marke gewinnen für das Gesamturteil weiter an Bedeutung. Härtere Faktoren wie die Preisstellung oder das Preis-Leistungs-Verhältnis verlieren hingegen an Gewicht. Beliebtester deutscher Händler bleibt dm, gefolgt von Amazon.de und Rossmann. Douglas verfehlt erstmals seit 2010 den Sprung unter die Top 10.

Weitere Erkenntnisse:

Drogeriemarkt dm verteidigt den Spitzenplatz vor Amazon
Der „Einzelhandel-Index 2018“ der internationalen Unternehmensberatung OC&C Strategy Consultants analysiert jährlich aktuelle Trends der Handelsbranche und ermittelt die beliebtesten Einzelhändler der Deutschen. Für die aktuelle Studie wurden weltweit über 50.000 Konsumenten zum Leistungsversprechen von weltweit 650 führenden Handelsunternehmen (darunter 84 aus Deutschland) befragt. Eine zentrale Erkenntnis der Untersuchung: Weiche Komponenten wie Vertrauen, Kundenservice und die Emotionalität der Marke gewinnen für das Gesamturteil weiter an Bedeutung. Härtere Faktoren wie die Preisstellung oder das Preis-Leistungs-Verhältnis verlieren hingegen an Gewicht. Beliebtester deutscher Händler bleibt dm, gefolgt von Amazon.de und Rossmann. Douglas verfehlt erstmals seit 2010 den Sprung unter die Top 10.

Weitere Erkenntnisse:

  • Starke Eigenmarken befördern die Qualitätswahrnehmung im Lebensmitteleinzelhandel (LEH)
  • Online-Handel: Amazon führt in der Verbrauchergunst vor Otto und eBay
  • Hoher Wettbewerbsdruck im LEH: Edeka vor Rewe und Kaufland sowie Lidl vor Aldi und Penny
  • Kaufhof, Karstadt und Co.: Warenhäuser kämpfen um ihren Platz in der Einzelhandelslandschaft
  • Mode: Discounter drängen in den traditionellen Modemarkt – C&A der beliebteste Fashion-Retailer
  • Schuhe: Deichmann an der Spitze vor Tamaris und Görtz
  • Die Lieblinge der jüngsten Konsumenten aus der Generation Z: dm, Media Markt und Saturn

Die Drogeriemarktkette dm ist erneut der beliebteste Händler Deutschlands und steht an der Spitze des „Einzelhandel-Index 2018“ der internationalen Unternehmensberatung OC&C Strategy Consultants. Der „Einzelhandel-Index“ analysiert jährlich das Leistungsversprechen führender Handelsunternehmen und ermittelt die Kundenbewertung in insgesamt neun Dimensionen: Vertrauen, Produktqualität, Service, Preis, Preis-Leistungs-Wahrnehmung, Einkaufserlebnis, Verbraucherfreundlichkeit, Auswahl/Sortiment sowie ein auf den Konsumenten abgestimmtes Warenangebot. Die Verbraucherperspektive wird auf einer Skala mit einem Maximalwert von 100 erfasst.

Amazon.de und dm liefern sich seit Jahren einen engen Kampf um die Position des beliebtesten deutschen Händlers. Der diesjährige Sieger dm landet in acht Kategorien unter den Top 10 und glänzt besonders bei Vertrauen, Qualität und beim Preis-Leistungs-Verhältnis. Verfolger Amazon.de schneidet bei Verbraucherfreundlichkeit, Produktauswahl und einem auf den Konsumenten abgestimmten Warenangebot besonders gut ab – doch der Online-Händler findet sich in nur sechs Kategorien unter den Top 10. Ein Trend vergangener Jahre setzt sich fort: Die Deutschen kaufen am liebsten bei Händlern, zu denen sie eine emotionale Bindung haben. Die Marke wird immer wichtiger. Der Preis hingegen verliert bei der Kaufentscheidung an Bedeutung.

„Wir sehen einen deutlichen Zusammenhang zwischen den Verbraucherurteilen in den emotionalen Kategorien und der finanziellen Performance der Händler. Erfolgreiche Einzelhändler wachsen, weil sie eine starke und nachhaltige emotionale Bindung zu ihren Kunden aufbauen. Die Emotionalität des Leistungsversprechens ist ein Schlüssel für zukünftiges Wachstum. Insbesondere das Vertrauen der Konsumenten ist dabei bedeutsam. Deutsche Konsumenten setzen vor allem auf Marken, die schon länger am Markt sind. Händler sollten ihre Reputation daher pflegen und schützen, um das wertvolle Vertrauensfundament nicht aufs Spiel zu setzen“, erklärt Christoph Treiber, Partner bei OC&C und einer der Autoren der Studie.

Die zehn beliebtesten deutschen Händler 2018
Mit Rossmann belegt eine weitere Drogeriemarktkette Rang 3 des Rankings, auch Wettbewerber Müller landet in den Top 10 (Rang 8). Fressnapf (Rang 4) und Edeka (Rang 5) haben im Vergleich zum vergangenen Jahr die Plätze getauscht. Neben Drogeriemarktketten und Lebensmitteleinzelhändlern (Edeka, Rewe) finden sich mit Amazon.de und Globus (Rang 6) ein stationäres und ein Online-Warenhaus sowie zwei Fachhändler für Tiernahrung, Fressnapf und Zooplus.de (Rang 10), unter den zehn beliebtesten deutschen Händlern. Fressnapf profitiert von stark verbesserten Bewertungen in den Kategorien Vertrauen und Preisstellung. Zooplus.de glänzt mit Kundenservice und einem maßgeschneiderten Warenangebot. In beiden Kategorien belegt die Münchner Handelsplattform den ersten Platz und schneidet zudem in puncto Verbraucherfreundlichkeit und Qualität hervorragend ab. Auch Media Markt (Rang 7) findet sich in den Top 10. Der Elektronikhändler steht trotz aktueller Turbulenzen bei den Verbrauchern hoch im Kurs. Der diesjährige Index zeigt auch: Die Top 10 der beliebtesten Händler sind fest in deutscher Hand. Nur Amazon bildet als einziger internationaler Händler eine Ausnahme.

Rang Händler Wert
1 dm 85,9
2 Amazon.de 83,3
3 Rossmann 83,3
4 Fressnapf 82,7
5 Edeka 82,6
6 Globus 82,0
7 Media Markt 81,8
8 Müller Drogerie 81,7
9 Rewe 81,5
10 Zooplus.de 81,3

„Ein gutes Preis-Leistungs-Verhältnis ist den Deutschen noch immer wichtig. Doch gerade dm verankert neben den funktionalen auch die wichtigen weichen Faktoren des Leistungsversprechens ausgezeichnet bei den Konsumenten. Nachholbedarf, diese emotionalen Komponenten des Angebots herauszuarbeiten, haben neben einigen Warenhäusern, auch die Discounter sowie viele Mode- und Schuhhändler“, erklärt OC&C-Handelsexperte Christoph Treiber.

Starke Eigenmarken beflügeln die Qualitätswahrnehmung
Die Produktauswahl ist für Händler nach wie vor erfolgskritisch. Der Fokus der Retailer hat sich zuletzt allerdings von der Größe der Auswahl hin zu einem exklusiven, auf die Kunden abgestimmten Angebot verschoben. In diesem Kontext spielen Handelsmarken eine neue Rolle: Bis vor kurzem noch als minderwertige Schnäppchen abgetan, haben Private-Label-Produkte stark an Renommee gewonnen. Heute sind Eigenmarken vielfach ein Erfolgsfaktor der Qualitätswahrnehmung. Acht der zehn beliebtesten deutschen Händler punkten bei Kunden hier auch mit ihren Eigenmarken. Zu den Händlern, die sich im Ranking am stärksten verbessert haben, zählen Rewe (+34 Plätze) und Real (+29) – die mit ihren Handelsmarken überzeugen. Private-Label-Marken sind damit ein zentraler Faktor, um das Vertrauen der Konsumenten zu gewinnen und die Markenbindung zu erhöhen. Darüber hinaus befeuern exklusive und innovative Eigenmarken die Umsatzerlöse.

LEH: Mit wachsenden Anforderungen der Verbraucher steigt auch der Wettbewerbsdruck
Im vergangenen Jahr fanden sich erstmals vier LEH-Vertreter unter den Top 10. Ein Jahr später sind es nur zwei. Edeka erhält von den Verbrauchern die höchste Gesamtnote, doch Rewe hat den Konkurrenten mittlerweile in den Kategorien Preis, Qualität sowie Vertrauen überholt. Zwischen den beiden Kontrahenten lässt sich noch ein weiterer wichtiger Unterschied ausmachen: Rewe spricht besonders jüngere Konsumenten der Generation Z an, während ältere Kunden lieber bei Edeka einkaufen. Während Rewe einen deutlichen Sprung nach vorne gemacht hat, musste Kaufland – 2017 noch auf Platz 7 der beliebtesten Händler – leichte Einbußen hinnehmen und liegt nun auf Platz 11. Bei den Discountern führt Lidl weiterhin vor Aldi und Penny – keiner dieser Händler landet in diesem Jahr unter den Top 10. Penny, Kaufland, Real und Netto haben an der Qualitätswahrnehmung gearbeitet und werden den Erwartungen der deutschen Verbraucher nun besser gerecht.

Die K-Frage: Kaufhof oder Karstadt?
Nicht erst seit der Fusionsankündigung im September 2018 haben es Kunden schwer, die traditionsreichen Vollsortimenter Karstadt und Kaufhof voneinander zu unterscheiden. Zu ähnlich sind ihre Angebote. Zudem ist in Zeiten stylischer Flagshipstores das Konzept „Ein Kaufhaus für alle“ längst überholt. Die Erwartungen vor allem junger Kunden geht klar in Richtung Erlebnis-Shopping. Innerhalb der vergangenen Jahre haben beide Marken aus Konsumentensicht verloren. Kaufhof hat seinen Vorsprung vor Karstadt in einigen Kategorien vollkommen eingebüßt und die Wettbewerber weisen nun sowohl beim Gesamteindruck als auch bei der Preis-Leistungs-Wahrnehmung fast identische Werte auf. Nur beim Kundenservice liegt Karstadt vor Kaufhof. Der erste Platz in der Kategorie Warenhaus geht an Globus. Auf den weiteren Plätzen folgen Tchibo und Kaufhof.

„Karstadt schneidet in puncto Kundenservice und Verbraucherfreundlichkeit deutlich besser ab als Kaufhof. Kaufhof wiederum genießt höheres Vertrauen der Kunden und hat bei der Preis-Leistungs-Wahrnehmung die Nase vorn. Im Zuge der Fusion der Traditionshäuser sollte das Augenmerk darauf liegen, die Stärken beider Häuser miteinander zu verschmelzen“, so Christoph Treiber.

Modehandel: Preiswert und modisch liegt im Trend
In der Kategorie Mode zeichnet sich ebenfalls eine Veränderung ab: Discounter-Modelabel stehen bei deutschen Konsumenten hoch im Kurs. Ähnlich wie im LEH-Bereich, sind Händler wie NKD, Kik und Takko den traditionell anspruchsvolleren Wettbewerbern aus Verbrauchersicht in Sachen modischer Aktualität dicht auf den Fersen. Im Discount-Segment führt C&A vor Ernstings Family und Takko. Im Bereich klassischer Textilhändler erobert s.Oliver die Spitzenposition vor Zara und H&M. In der Kategorie „modische Aktualität“ liegt Zara bei den Modehändlern vor s.Oliver und New Yorker. Bei den Schuhhändlern lässt Deichmann in diesem Jahr Tamaris und Görtz hinter sich. Primark bietet aus Sicht deutscher Konsumenten über alle Handelskategorien hinweg die günstigsten Preise und hängt hier sogar Aldi ab.

Die komplette Studie finden Sie in der beigefügten PDF.

 

More information:
Einzelhandel Online Handel, Kundenverhalten, OC&C Die beliebtesten Händler Studie Verbraucherstudie
Source:

Hill+Knowlton Strategies GmbH

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Lenzing and Duratex plan to build 450,000 t dissolving wood pulp plant in Brazil
21.06.2018

Lenzing and Duratex plan to build 450,000 t dissolving wood pulp plant in Brazil

  • Lenzing will hold 51 percent in a future joint venture
  • Largest single line dissolving wood pulp plant in the world
  • Basic engineering and permitting process to be kicked off
  • 43,000 hectares FSC® certified plantation secured
  • Final investment decision subject to outcome of basic engineering expected in 2019

Lenzing Group, world market leader in specialty cellulosic fibers and Duratex, the largest producer of industrialized wood panels of the Southern Hemisphere, announce that they agreed on the terms and conditions to form a joint venture to investigate building the largest single line dissolving wood pulp (DWP) plant in the state of Minas Gerais, close to Sao Paulo, Brazil. This decision supports the backward integration and the growth in specialty fibers, defined in Lenzing’s corporate strategy sCore TEN.

  • Lenzing will hold 51 percent in a future joint venture
  • Largest single line dissolving wood pulp plant in the world
  • Basic engineering and permitting process to be kicked off
  • 43,000 hectares FSC® certified plantation secured
  • Final investment decision subject to outcome of basic engineering expected in 2019

Lenzing Group, world market leader in specialty cellulosic fibers and Duratex, the largest producer of industrialized wood panels of the Southern Hemisphere, announce that they agreed on the terms and conditions to form a joint venture to investigate building the largest single line dissolving wood pulp (DWP) plant in the state of Minas Gerais, close to Sao Paulo, Brazil. This decision supports the backward integration and the growth in specialty fibers, defined in Lenzing’s corporate strategy sCore TEN.

The joint venture will investigate the construction of a 450,000 t DWP plant, which is expected to become the largest and most competitive single line DWP plant in the world. Dissolving wood pulp is the key raw material for the production of Lenzing’s bio-based fibers. For the future operation, the two companies have secured a plantation of 43,000 hectares that will provide the FSC® certified biomass. The plantation is fully in line with Lenzing’s wood and pulp sourcing policy. The basic engineering and the application for required permits and merger clearances will now be started.

Lenzing will hold 51 percent of the joint venture which will operate the mill, while Duratex’s share will be 49 percent. The estimated cash investment by the joint venture for the construction of the DWP mill is expected to be somewhat above USD 1 bn (based on current FX rates, net of generic tax refunds and the outcome of the basic engineering study). The joint venture will supply the entire volume of dissolving wood pulp to the Lenzing Group. This step is an essential milestone in the group’s ambition to grow its specialty fibers business.

“Specialty cellulosic fibers are an important contribution to make the global textile industry more sustainable. In line with our corporate strategy sCore TEN we are committed to strong organic growth in this field. We are pleased that with Duratex, a recognized leader in sustainable forestry management, we have a strong partner in this joint venture. Together we will create a very sustainable and competitive raw material base for Lenzing’s global expansion plans”, says Stefan Doboczky, Chief Executive Officer of Lenzing Group.

“Projects of this nature are the result of our strategic plan and of our team’s effort towards drawing Duratex’s future. The Company is known for its financial solidity, high quality, innovation and sustainability; the results of a history spanning over six decades. The partnership with Lenzing for the construction of the largest single line dissolving wood pulp plant in the world is an honor for Duratex. Working with Lenzing, a global benchmark in technology, high quality and corporate governance makes us very proud. We are sure that this joint venture is going to be successful”, affirms Duratex’s Chief Executive Officer Antonio Joaquim de Oliveira.

The final investment decision to build the dissolving wood pulp plant is subject to the outcome of the basic engineering studies and the approval by the respective supervisory boards.

More information:
wood pulp plant Lenzing Group Joint Venture bio-based Sustainability
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Ginetex (c) Ginetex
Ginetex
18.01.2018

GINETEX, the International Association for Textile Care Labelling, launches its new website!

The GINETEX website has been revamped to become the international reference platform on textile care labelling for textile and apparel professionals:  www.ginetex.net

In a continuous effort to better inform, educate and convince companies and stakeholders about the importance of standardizing and streamlining textile care symbols worldwide, GINETEX has reviewed its websites' structure, design and content.

Dedicated to textile, decoration and fashion professionals, the website is now more user-friendly, intuitive, educational and closer to the expectations and needs of its international counterparts. It now stands as the reference website for active or potential GINETEX members and users such as textile-related organizations, industrial players, textile product manufacturers and distributors, as well as all stakeholders involved in the textile care market including industrial textile care companies (laundry, washing machine and iron manufacturers, dry cleaners, etc.), international associations, institutions and major European organizations.

The GINETEX website has been revamped to become the international reference platform on textile care labelling for textile and apparel professionals:  www.ginetex.net

In a continuous effort to better inform, educate and convince companies and stakeholders about the importance of standardizing and streamlining textile care symbols worldwide, GINETEX has reviewed its websites' structure, design and content.

Dedicated to textile, decoration and fashion professionals, the website is now more user-friendly, intuitive, educational and closer to the expectations and needs of its international counterparts. It now stands as the reference website for active or potential GINETEX members and users such as textile-related organizations, industrial players, textile product manufacturers and distributors, as well as all stakeholders involved in the textile care market including industrial textile care companies (laundry, washing machine and iron manufacturers, dry cleaners, etc.), international associations, institutions and major European organizations.

Among others, the new website includes information on GINETEX and access to its license information for the use of its trademark (5 internationally registered symbols). It also lists all the national entities responsible for relaying this license and information support in over 22 countries, as well as GINETEX's technical and institutional partners, etc. Visitors can also subscribe to GINETEX's bi-annual newsletter for free and catch up on the latest news on textile care from all ends of the world.

GINETEX's website also introduces its Technical, Legal and Regulatory Competence Center that supports its member companies in the design of their textile care labels.

The mission of the new www.ginetex.net - more user friendly, more modern and more intuitive - is to provide its stakeholders with an international information platform on textile care, including the use of its 5 universal symbols and its clevercare.info philosophy.

"Our new website contributes to our strategy of standardizing and streamlining labelling worldwide. This platform allows us to join forces and educate companies on textile products and the importance of using symbols for end consumers. It now offers clearer messages for our future members, for a better understanding of textile care symbols", says GINETEX President, Adam Mansell.

Ginetex (c) Ginetex Ginetex (c) Ginetex
More information:
Ginetex
Source:

Ginetex

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OC&C OC& C Strategy Consultants
OC&C
05.07.2017

Internationale OC&C-Studie zu den Herausforderungen auf der letzten Meile für den Online-Handel

Während der stationäre Handel mit Blick auf das Wachstum stagniert, weitet das Online-Segment seinen Marktanteil kontinuierlich aus. Mit der Umverteilung von Umsätzen und Marktanteilen, ändert sich auch das Kundenverhalten. Dabei steht der Service bei den letzten Schritten der Warenausliefe-rung immer stärker im Fokus. Während in Deutschland die Hauslieferung dominiert, finden in ande-ren Märkten auch Pick-up- und Drive-in-Modelle guten Zuspruch. Die aktuelle Studie „Endspurt“ der Strategieberatung OC&C Strategy Consultants analysiert die Verbrauchererwartungen an die Waren-lieferung und zeichnet ein klares Bild: Kunden wünschen vor allem eine schnelle, planbare und kos-tengünstige Lieferung.

Während der stationäre Handel mit Blick auf das Wachstum stagniert, weitet das Online-Segment seinen Marktanteil kontinuierlich aus. Mit der Umverteilung von Umsätzen und Marktanteilen, ändert sich auch das Kundenverhalten. Dabei steht der Service bei den letzten Schritten der Warenausliefe-rung immer stärker im Fokus. Während in Deutschland die Hauslieferung dominiert, finden in ande-ren Märkten auch Pick-up- und Drive-in-Modelle guten Zuspruch. Die aktuelle Studie „Endspurt“ der Strategieberatung OC&C Strategy Consultants analysiert die Verbrauchererwartungen an die Waren-lieferung und zeichnet ein klares Bild: Kunden wünschen vor allem eine schnelle, planbare und kos-tengünstige Lieferung.


In der deutschen Handelsbranche manifestiert sich ein Trend: Die Kundenzufriedenheit hängt immer weniger vom Preis, sondern vielmehr von Faktoren wie dem Einkaufserlebnis und dem Service ab. Im boomenden Online-Handel gewinnt daher der gesamte Bereich Fulfillment – und insbeson-dere die letzten Schritte der Warenlieferung an den Kunden – zunehmend an Bedeutung. Die Strategiebe-ratung OC&C Strategy Consultants analysiert in einer aktuellen Studie die Kundenerwartungen an die Leis-tungen auf der sogenannten „letzten Meile“ und definiert die Herausforderungen für Online-Händler. Für die Studie hat OC&C insgesamt über 3.000 Konsumenten in China, Deutschland, Frankreich, Großbritannien, Japan und den USA befragt.

More information:
Online Handel, Kundenverhalten, OC&C
Source:

Hill+Knowlton Strategies GmbH

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