From the Sector

• Currency-neutral sales up 4%, reflecting continued double-digit growth outside Greater China
• Gross margin down 1.0pp to 49.1% as price increases were more than offset by increased supply chain costs, higher discounting, and an unfavorable market mix
• Operating profit of € 564 million reflecting an operating margin of 8.8%
• Net income from continuing operations of € 66 million negatively impacted by several one-off costs totaling almost € 300 million as well as extraordinary tax effects in Q3

“The market environment shifted at the beginning of September as consumer demand in Western markets slowed and traffic trends in Greater China further deteriorated. As a result, we saw a significant inventory buildup across the industry, leading to higher promotional activity during the remainder of the year which will increasingly weigh on our earnings,” said adidas CFO Harm Ohlmeyer. “We are encouraged by the enthusiasm for the upcoming FIFA World Cup which is already noticeable in our Football revenue growth. And in North America we are gearing up for an exciting upcoming basketball launch.”

In the third quarter, adidas’ currency-neutral revenues increased 4%. While the company experienced high-single-digit top-line growth during the first two months of the period, deteriorating traffic trends in Greater China as well as slowing consumer demand in major Western markets weighed on the revenue development in September. In addition, the company’s decision to suspend its own operations in Russia at the end of Q1 significantly reduced revenues by more than € 100 million during the third quarter, particularly impacting the company’s direct-to-consumer (DTC) business. In euro terms, the company’s revenues grew 11% to € 6.408 billion in the third quarter (2021: € 5.752 billion).

From a category perspective, revenue growth was the highest in adidas’ strategic growth categories Football and Running, both growing at strong double-digit rates. In Football, the jersey launches ahead of the FIFA World Cup 2022 fueled consumer excitement prior to the tournament. Revenues in Running were driven by the latest iterations of adidas’ successful running franchises, including Adizero and Supernova, which both grew more than 50% during the quarter. On the Lifestyle side, the further scaling of the successful Forum and Ozweego franchises led to strong double-digit growth for both product families. At the same time, additional highly limited drops as part of the Gucci and Balenciaga partnerships continued to spark excitement around the adidas brand.   

From a regional perspective, revenue growth was driven by the company’s Western markets and APAC, which combined continued to grow at a double-digit rate (+12%). In EMEA, revenues grew 7% despite the loss of revenue in Russia/CIS of more than € 100 million. Revenues in North America increased 8% during the quarter driven by a double-digit increase in the company’s DTC channel. In APAC and Latin America, revenue growth accelerated compared to Q2, reaching 15% and 51% respectively, year-on-year. In contrast, the company’s top-line development in Greater China continues to be severely impacted by the challenging market environment, mainly related to the ongoing covid-19-related restrictions. While the company’s own retail revenues in Greater China increased 7% in the third quarter reflecting a robust sell-out, the significant product takebacks reduced the company’s sell-in and resulted in a revenue decline of 27% for the market as a whole during the three-month period.  

Strong bottom-line improvement in 2023  
In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same magnitude. In addition, in light of the challenging market environment, adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives to mitigate the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year. 

BOGNER has been dressing the German national ski team since 1952. The enthusiasm for alpine skiing and the technical innovations in winter sports fashion unite BOGNER, the global pioneer for athluxury sports fashion, and the top athletes of the DSV. The long-standing partnership contributes to outstanding international success and many iconic sports moments that can be celebrated together.

In 2022, both partners celebrate milestone anniversaries: 90 years of BOGNER and 70 years of DSV.
The anniversaries will be marked with new innovations in the BOGNER-DSV collection: tthe innovative Schoeller® - Energear™ material consists of a titanium-mineral matrix that can return far-infrared rays to the body when used in textiles. The recovered energy is said to have a positive effect on the body and can accelerate muscle regeneration.

The styles of the BOGNER-DSV anniversary collection are in a color palette of Lemon, Rock, Off-White and Black, and consist of a double down jacket with rain jacket, thermal jacket, softshell jacket, light down vest, overalls, athlete pants, additionally reinforced technician pants as well as racing shorts, the iconic racing suit, and a rain cape. In addition, the collection is complemented by headwear and a team sweater
This year, BOGNER is dressing a total of 200 athletes, coaches and support staff from the alpine skiing sector. As in every collection, the racing suits of the DSV athletes will be tailor-made to guarantee the perfect fit and performance in the respective disciplines such as downhill, super G, giant slalom and slalom.

90 years of BOGNER and 70 years of DSV represent many iconic moments, common goals, teamwork and Olympic Games. The success story continues with the next joint highlight: the SKI World Championships in Meribel/Courchevel.

For winter sports fans and passionate skiers, a selection of outfits based on the DSV collection is available in BOGNER stores, on bogner.com and from selected wholesale partners.

Hologenix, creators of CELLIANT®, and global textile solutions provider UNIFI®, makers of REPREVE®, have announced their partnership to introduce CELLIANT® with REPREVE®. CELLIANT with REPREVE has the infrared properties of science-backed CELLIANT infrared technology and the sustainable footprint of REPREVE, a brand of recycled fiber.

CELLIANT is a blend of IR-generating bioceramic minerals, which, when embedded into textiles, allows them to convert body heat into infrared energy, returning it to the body and temporarily increasing local circulation and cellular oxygenation. This aids significantly in muscle recovery, increases endurance, and improves overall performance in healthy individuals, among other benefits.

REPREVE recycled performance fiber consists of high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and pre-consumer waste. It is also certified and traceable with U TRUST® verification and FiberPrint™ technology, to back up customers' recycled claims. Compared to virgin fiber, REPREVE helps to offset the use of petroleum, emitting fewer greenhouse gasses and conserving water and energy in the process.

CELLIANT with REPREVE’s official preferred North America knitting partner is Beverly Knits, one of the largest circular knitters in the US, developing fabric for all markets including intimate apparel, activewear, outdoor products, mattress and bedding, automotive, industrial and medical. Beverly Knits also operates Creative Dyeing & Finishing, LLC.

• Partnership with Spectro Coating Corp. Expands Horizons for the World’s First In-fiber Sustainable Infrared Viscose

CELLIANT® Viscose, which converts body heat into energy, is a combination of nature and performance. It was developed by materials science leader Hologenix®, creators of CELLIANT, a natural blend of IR-generating bioceramics used in textiles, and Kelheim Fibres, a leading manufacturer of viscose specialty fibers. It is the world’s first in-fiber sustainable infrared viscose.  Now Hologenix has partnered with Spectro Coating Corp., the largest vertically integrated flock coating and flock fabric manufacturer in the world, to create the first flocked infrared material with CELLIANT Viscose.

Flocking is an application method in which tiny fibers are piled on to the surface of a textile, creating textures for both decorative and functional purposes. CELLIANT Viscose in a flocked material has many potential applications in the medical field for tapes, bandages, braces and orthopedic products, home textiles and decor, dog beds, clothing, and more.  CELLIANT features natural, ethically sourced minerals, which convert body heat into infrared energy for increased local circulation and cellular oxygenation.  These CELLIANT minerals are then embedded into viscose plant-based fibers. The Viscose fibers are then flocked onto a base material. CELLIANT Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as the fiber enhancements from CELLIANT infrared technology.

CELLIANT Viscose is the first IR flocked material that Spectro is producing. CELLIANT Viscose also represents a further expansion into sustainable products for Spectro. In addition, Spectro products are made in the USA, as is CELLIANT’s mineral blend.

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

Carbios published its operating and financial results for the first half of 2022. The financial statements as of June 30, 2022 were approved by Carbios' Board of Directors.

• Project to build the world's first PET biorecycling plant, in partnership with Indorama Ventures, the world's largest manufacturer of recycled PET: Establishment in France with strong backing from national government and the Grand-Est Region
• On track to bring recycled PET from Carbios' proprietary innovation process to market by 2025
• Fully operational industrial demonstration plant and step-by-step technological validation of the scale-up of the industrial solution designed and developed by Carbios
• Launch of a textile consortium in partnership with On, Patagonia, PUMA and Salomon
• Scientific article in the prestigious Biophysical Journal
• Carbios strengthens its Governance and Management team
• Carbios enhance its financial structure, banking the €30 million loan from the European Investment Bank (EIB)
• Carbios Group's net cash position: €121 million at June 30, 2022

See the full report here.

Two startups in India have won Paint the Future awards and the chance to continue working together with AkzoNobel to accelerate their solutions.

The winning submissions answered the company’s call for innovative ways to enhance the digital consumer experience for Dulux paints in India. The winners are:

• HyperReality Technologies - Collaborative platform for inspiration and visualization of a space in the metaverse
• Fluid AI - Multi-channel, conversational, immersive and interactive AI platform to guide consumers during their painting journey

Having already signed letters of intent to work together on sustainable business opportunities, the two winners now join AkzoNobel’s accelerator program.

The India startup challenge is the third regional edition of Paint the Future. Run in partnership with NASSCOM Industry Partnership Program (NIPP), the challenge attracted 207 submissions from 33 cities across India.

Nine finalists were invited to an intense two-day bootcamp program, where customized sessions with AkzoNobel experts helped them further refine their solution’s value proposition before the final pitch to the Paint the Future jury.

A Selection of Footwear and Apparel Designed to Raise Awareness and Funding for Breast Cancer Now and National Breast Cancer Foundation, Inc.

• In partnership with the charities Breast Cancer Now (UK/Europe) and National Breast Cancer Foundation (US), the Collection brings together a range of products for running, hiking and mountain biking
• £15/€15/$15 from each full-price sale will be donated to BCN (for purchases in the UK and EU) or NBCF (for purchases in the North America)
• The Collection feature illustrations by adidas pro mountain biker Veronique Sandler, empathetically designed to represent the comfort that those with breast cancer have experienced in the outdoors

Inspired by the experiences of people and communities around the world, including its own employees and athletes, adidas is launching the Breast Cancer Awareness Collection this October.
Available throughout Breast Cancer Awareness Month, the adidas Breast Cancer Awareness Collection sees adidas partnering with Breast Cancer Now in the UK and Europe, and National Breast Cancer Foundation, Inc. in the US, to help raise awareness of breast cancer and support the vital work both charities do.

The products in the Breast Cancer Awareness Collection have been chosen to help everyone, regardless of physical ability or condition, spend more time in the outdoors.
The collection’s focus on functional footwear and apparel that is designed for the outdoors is in keeping with adidas' objective to help broaden access to outdoor sports and help everyone enjoy the benefits of spending time in nature. With United by Summits, adidas TERREX is taking this brand-wise ethos further by encouraging all people, from every background, to realise their own individual goals in the outdoors and enjoy the benefits of adventure, both big and small.

The collection is available for purchase in limited quantities from September 30, 2022 until the end of October 2022 for adiClub members only, and £15/€15/$15 from each full-price sale of the adidas Breast Cancer Awareness Collection will be donated to Breast Cancer Now (for purchases in the UK and EU) or National Breast Cancer Foundation, Inc. (for purchases in North America). The money raised will contribute to the important work these charities are doing.

Wild Wonder – a hue inspired by the warm tones of harvested crops – is AkzoNobel’s Color of the Year 2023. Its upbeat glow connects with nature, creating a sense of energy and positivity.

As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it. Extensive research conducted by a team of in-house paints and coatings color experts and international design professionals found hope at the heart of global social, design and consumer trends.

“Wild Wonder speaks to us in a language we instinctively understand,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire color palette is inspired by the rhythms of nature.”

Four decorative paint color palettes have been designed around Wild Wonder: Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades) and Flow Colors (seashore tones). For consumers personalizing their homes and urban environments, the palettes make it easy to choose wall colors for a timeless look that’s also bang on trend.

Color of the Year is the spark of inspiration that ignites a long-term design partnership with industrial coatings customers. On-trend colors, textures and special effects have been designed for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets, as well as decorative paints. Using innovative digital tools such as the AkzoNobel Design app, coatings experts and customers work together to create the best finish for their products. 2

The year 2023 brings two major milestones to the Global Aesthetic Center. Its ColourFutures trend forecast will celebrate its 20^th anniversary, while the team also reaches three decades of trend analysis, color research, color design and art direction at AkzoNobel.

• An innovative European project to process and recycle plastic textile waste
• A partnership to reach the objectives set by the European Union in reducing CO2 emissions by 2030
• A unique consortium rallying 16 public and private European organizations working together for more circular economy

Carbios joined WhiteCycle, a project coordinated by Michelin, which was launched in July 2022. Its main goal is to develop a circular solution to convert complex^[1] waste containing textile made of plastic into products with high added value. Co-funded by Horizon Europe, the European Union’s research and innovation program, this unprecedented public/private European partnership includes 16 organizations and will run for four years.
 
WhiteCycle envisions that by 2030 the uptake and deployment of its circular solution will lead to the annual recycling of more than 2 million tons of the third most widely used plastic in the world, PET^[2]. This project should prevent landfilling or incineration of more than 1.8 million tons of that plastic each year. Also, it should enable reduction of CO2 emissions by around 2 million tons.
 
Complex waste containing textile (PET) from end-of-life tyres, hoses and multilayer clothes are currently difficult to recycle, but could soon become recyclable thanks to the project outcomes. Raw material from PET plastic waste could go back into creation of high-performance products, through a circular and viable value chain.
 
Public and private European organizations are combining their scientific and industrial expertises:

• industrial partners (Michelin, Mandals, KORDSA);
• cross-sector partnership (Inditex)
• waste management companies (Synergies TLC, ESTATO);
• intelligent monitoring systems for sorting (IRIS);
• biological recycling SME (Carbios);
• product life cycle analysis company (IPOINT);
• university, expert in FAIR data management (HVL);
• universities, research and technology organizations (PPRIME – Université de Poitiers/CNRS, DITF, IFTH, ERASME);
• industry cluster (Axelera);
• project management consulting company (Dynergie).

 
The consortium will develop new processes required throughout the industrial value chain:

• Innovative sorting technologies, to enable significant increase of the PET plastic content of complex waste streams in order to better process them;
• A pre-treatment for recuperated PET plastic content, followed by a breakthrough recycling enzyme-based process to decompose it into pure monomers in a sustainable way;
• Repolymerization of the recycled monomers into like new plastic;
• Fabrication and quality verification of the new products made of recycled plastic materials

 
WhiteCycle has a global budget of nearly 9.6 million euros and receives European funding in the amount of nearly 7.1 million euros. The consortium’s partners are based in five countries (France, Spain, Germany, Norway and Turkey). Coordinated by Michelin, it has an effective governance system involving a steering committee, an advisory board and a technical support committee.

^[1] Complex waste: multi materials waste (Rubber goods composites and multi-layer textile)
^[2] PET: Polyethylene terephthalate