From the Sector

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

DyStar released its Sustainability Performance Report for 2018 – 2019, based on its defined Four Key Performance Indicators – Creating responsible products and services, Sustainable business growth, Conserving planetary resources and Caring for people.

Mr. Eric Hopmann, CEO of DyStar Group said, “Our commitment to sustainability at DyStar is illustrated across the way we performed our businesses. By making positive impacts toward the entire supply chain, we are being a responsible corporate citizen, and at the same time helping our customers to do likewise.”

Into its ninth year of reporting, DyStar has shown significant improvements through the year of 2018. Among other achievements, DyStar’s relentless efforts have paid off in terms of organization’s financial performance, achieving double-digit growth in revenue of 11%, and has helped to operationally reduce overall production footprint by 20% for every ton of production.

• Circularity at the centre

PG DENIM, the designer project by Paolo Gnutti, is ready for several important events scheduled for the autumn with ground-breaking interpretations and a new – increasingly green – business model. The occasion is its participation in the Blue Zone at Munich Fabric Start (Munich, 3-5 September 2019), a space which is increasingly often reserved for companies and projects with a high innovation rate in the world of denim.

PG DENIM at the German exhibition will be presenting important product innovations, but most notably new concepts developed for the S/S 2021 season. The focus here is on circularity, seen from a dual perspective: the product with the no longer traditional alternation of seasons, and a sustainabilityoriented approach.

Seasons meet

The new PG DENIM approach is geared towards overlapping seasonality, with less and less marked separations between projects dedicated to the spring-summer and fall-winter lines. The collections by PG DENIM can thus be increasingly defined as a “mix of products without seasonality”. Its focal points are innovation alongside the concept behind the initial idea, as opposed to just the season. This trend, explains Paolo Gnutti, CEO and R&D Head at PG DENIM, is also due to registering the fact that seasonality – in terms of environment and trends – is changing at an increasingly rapid pace. As a response to this situation, the choice has been made to design new collections starting from macro-trends and presenting fabrics for garments which are “easy to wear”, suitable for both warm and cold temperatures, in a true melting pot  of weights and sizes.

The lines for the previous season are thus reintroduced and restyled playing with weights and sizes, within a range where flock meets ultra-light fabric bases, or where vinyl is combined with typically summer weights which shift the fabric towards the world of “paper” with crispy touches, resulting in extraordinarily lightweight and strong items at the same time. Also the GARAGE DENIM has been upgraded with fluid and smoothed touched for garments which are easy to wear and have a strong personality.

Partnership with The Denim Window

The PG DENIM season is also enhanced by its partnership in The Denim Window project, which has resulted in a limited series of Creative Capsule Collections, derived from the idea of bringing together companies which had already worked or were working together, trying to highlight – through small capsule collections – the best of what had already been produced by traditional businesses. This has resulted  in three trailblazing capsules, two of which designed in partnership by PG DENIM and companies the likes of M&J Group, Cadica and Greenwear. Several copies of these collections have been made to travel the world, and – after the official presentation in July – they will have a special corner, The Denim Window, in the Bluezone at Munich Fabric Start.

The “Circular Programme” and the five “Rs” of sustainability

Also the PG DENIM approach to accountability in production processes has been enhanced by implementing the “Circular Programme”. As part of our corporate vision, Italian-style production is combined with compliance with what have become known as “the five Rs”, that is to say key concepts underlying the design and manufacturing model: Reduce (everything you are not using), Repair (everything you can), Reuse (anything available to you), Recycle (all that is left), Respect (everything around you).

This is the philosophy underlying each individual process at PG DENIM, and leading to new specific programmes which have been its business focus over the past few months:

1) Reducing the environmental impact during the fabric dyeing phase in reaction and sulphurbased processes, where the use of chemicals has been reduced by 40%, water consumption by 50% and CO2 emissions by 60%, which has also resulted in better penetration and a better result in the crocking process. This has led to producing 10 new articles which will be launched on the market.

2) Recycling all waste from processing and after use, creating a range of garments where cotton is actually obtained from regenerating these two kinds of waste. In this regard, PG DENIM for now is the only company on the market able to process with a percentage of recycled product exceeding 60% of the total, whereas the average for this kind of manufacturing is generally about 35%.

As regards regular production, on the other hand, PG DENIM follows stringent international standards, including Dtox, Reach and Gots in all its processing phases, also using BCI cottons and the Organic Cotton Standard for raw materials. Last but not least, it was recently awarded the GRS (Global Recycled Standard) certification.

• Production capacities increased to 320,000 tons p.a.
• Investments of EUR 60 mn enhance self-sufficiency and strengthen autonomy from market prices
• Project serves as a significant economic driver in the region

Lenzing AG, producer of pulp and fibers from the renewable raw material wood, has concluded its expansion and modernization drive at the pulp plant at the Lenzing site. The company invested EUR 60 mn for this purpose, increasing production capacities for dissolving pulp extracted from beech wood from 300,000 to 320,000 tons per year. The coming on stream of the additional pulp capacities over the past weeks strengthens Lenzing’s self-supply of pulp in accordance with the sCore TEN corporate strategy.

“The successful expansion brings us closer to achieving our strategic objective of increasing our self-supply of pulp to a level of 75 percent, thus making us even more resistant to price fluctuations in sourcing pulp”, says Stefan Doboczky, CEO of the Lenzing Group. “We are also pleased that this project enables us to make a further significant contribution towards strengthening the Lenzing site as well as the regional economy”, Mr. Doboczky adds.

The expansion drive was completed in less than two years. In addition to 100 Lenzing Group employees, numerous external partner companies from Upper Austria and neighboring regions were involved in implementing the project. About 40,000 working days were needed by external companies in order to install the delivered machinery on site. The Lenzing Group secured additional jobs due to the pre-production work required in the factories of these suppliers.

In line with the corporate strategy of the Lenzing Group, the self-supply of dissolving wood pulp will be successively increased in the coming years to 75 percent of consumption. At present, Lenzing’s own pulp plants in Lenzing and Paskov (Czech Republic) cover 60 percent of the Group’s pulp requirements. The Lenzing site primarily makes use of beech wood which is not suitable for producing furniture, whereas it mainly relies on spruce wood in the Czech Republic. The remaining dissolving wood pulp is sourced from a variety of hardwoods and softwoods from international partners. In this case, in the spirit of sustainability, Lenzing applies procurement rules which are just as strict as when it purchases wood for its own pulp production.

„CONTENT, EXCHANGE AND INSPIRATION“

“We are on exactly the right track with our focal topics and concepts on the subject of Digitalisation, Sustainability and Retail Experiences. The feedback was overwhelmingly very positive. The concepts we have developed in recent months are spot on the contemporary pulse and there is considerable need for dialogue between all the parties. At PREMIUM we succeeded in breathing life into a new dynamic with the new brand mix in the halls and the focus on key looks. The stands looked truly amazing and a lot of time had clearly been spent working on the collections, too. The buyers loved the overall impact of this. They felt better appealed to, oriented – and entertained.
 
The PREMIUM GROUP stands for content, communication and inspiration. The feedback on the quality of the visitors to PREMIUM, SHOW&ORDER X PREMIUM and SEEK resonated overwhelmingly positively. Visitors are taking new trends and contacts home with them. There were buyers visiting from Stylebop, Macy’s or Caliroots. 

A new generation of ecological PU coatings with water vapour permeability

Today, nearly all “breathable“ PU direct coatings are applied from solvent systems. These products partly contain very harmful and environmentally hazardous solvents.
To solve the “solvent“ problem, RUDOLF GROUP developed ECO-VENT®:

A water-based coating solution that opens up new perspectives for numerous coated fabrics, which are permeable to water vapour and, thus, breathable.
The optimum PFC-free, waterproof and breathable protective clothing can be finished with RUDOLF’s cluster of supreme technologies:

• Outer fabric finished with BIONIC-FINISH®ECO
• Direct coating made from ECO-VENT®
• Lining with moisture control due to hydrophilic HYDROCOOL®

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be at ITMA to launch its latest innovations and system solutions aimed to help textile manufacturers with optimized productivity and/or value creation in their markets.

Archroma offers a wide portfolio of dyes and chemicals aiming to increase sustainability and innovation along the entire value chain, from fiber to finish.

Archroma is reputed for its continuous flow of ground-breaking innovations, such as the EarthColors®, a range of dyes made from non-edible natural waste from the agricultural and herbal industry, Inkpresso®, a digital printing system that enables ink mixing on site and on demand, Smartrepel® Hydro, a nature-friendlier protection that keeps cotton, polyester and polyamide textiles dry, the Color Atlas, a revolutionary color system comprising of a physical and online library of 4,320 new colors developed on cotton poplin.

More recently, Archroma introduced the purest indigo, Denisol® Pure Indigo, an aniline-free* synthetic pre-reduced liquid indigo launched in 2018, Appretan® NTR, a new nature-based binder for nonwovens, and Fadex® AS New, a new “super UV protector” for automotive & transportation textiles, both introduced in May 2019.

At ITMA, Archroma will present 24 solution systems and 5 innovations, and will hold “Innovation & Solutions Sessions” at its booth to present them.

The systems and innovations presented by Archroma have all been selected for their compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable.

Lectra has been awarded by a jury of experts the Texprocess Innovation Award 2019 in the New Process category for its latest ground-breaking offer, Fashion On Demand by Lectra.

Fashion On Demand by Lectra automates the entire personalization process, from order reception and product development to the final cutting stages. Resulting from a four-year research-and-development process, the digital solution for on-demand production was developed based on Industry 4.0 principles.

"We are very proud to receive this prestigious award at Texprocess, the biggest international event for all fashion players. Fashion On Demand by Lectra allows companies to produce personalized clothing at the same speed as ready-to-wear and avoid overstocking by producing in precise quantities,” states Holger Max-Lang, President, Northern & Eastern Europe, Middle East, Lectra.

Fashion On Demand by Lectra is available in the form of two packages, one dedicated to made to measure, with pattern adjustments, and the other to customization, with product characteristic alterations. This turnkey solution automates on-demand production right from order reception to production development stages and the cutting room. Companies can define their desired product personalization criteria for each item depending on the package, and launch production processes right from the get-go, without interfering with their standard workflows.

"This innovative cloud-based platform solution ensures efficient made-to-measure and customization production processes and facilitates nearshoring for companies that offer individualized products. This technology is up and running and can be used by the fashion industry on a plug-and-play basis," say the jury experts. “Since 2011, the Texprocess Innovation Award has been honoring remarkable achievements and new developments in the Texprocess product range under two categories: new technology and new process. The winners are selected based on criteria such as degree of innovation, choice of materials and environmental sustainability."

• Lenzing’s mission: Greening up the value chain
• Putting the Sustainable Development Goals into practice
• Partnering with US brands in Earth Day campaign to plant trees

For the Lenzing Group, sustainability is a core value, key business driver and stimulus for innovation. In its new Sustainability Report, which will be sent from Earth Day, April 22, readers will learn about the wide range of activities the company is engaged in pursuing its mission of greening up the value chain. The Report is entitled “Partner for Change”, a concept that also inspires the latest TENCEL™ campaign on occasion of Earth Month, launched on April 1, 2019 and continuing until April 30, 2019.

Sustainability is an increasingly important element of Lenzing’s brand promise. The current TENCEL™ Earth Month Campaign “From Trees, For Trees” is a brand collaboration supporting the replanting of trees in the California forests recently devastated by last year’s wildfires that burned over c of forest. From April 1 to April 30, 2019, TENCEL™ brand invites the public to get involved in helping them donate trees by liking and sharing Earth Month related posts on their branded Instagram channel as well as their retail partner’s Instagram channels (https://www.tencel.com/earth-day).

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be at Techtextil to launch its latest innovations and system solutions aimed to help textile manufacturers with optimized productivity and/or value creation in their markets.
Archroma offers a wide portfolio of dyes and chemicals aiming to increase sustainability and innovation along the entire value chain, from fiber to finish.
Archroma is reputed for its continuous flow of ground-breaking innovations, such as the EarthColors®, a range of dyes made from non-edible natural waste from the agricultural and herbal industry, or more recently, the purest indigo, Denisol® Pure Indigo, an aniline-free* synthetic pre-reduced liquid indigo launched in 2018.
At Techtextil, Archroma will present 10 solution systems and 4 innovations, and will hold an “Innovation Session” to present the most prominent of those for the first time ever: Appretan® NTR, a new nature-based binder. (See “Agenda” below).

The Archroma Way
The systems and innovations presented by Archroma have all been selected for their compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable.
The Archroma Way is based on 3 pillars:

1. Safe - with the deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.
2. Efficient - with innovating application processes that minimize resources and maximize productivity, both in Archroma’s and its customers' manufacturing.
3. Enhanced – with the added value created from additional effects, functionalities and aesthetics.

At Techtextil, visitors will be able to discover how The Archroma Way can help them create value in their textile applications and markets.