From the Sector

• The A+A Expert Talks head into their third round

On 20 June 2023 between 10.00 am and 11.30 am experts from the fields of sustainability, circular economy, environmental protection as well as corporate fashion and product management will be presenting lectures and discussing the topics of sustainability in supply chains, standardisation and quality seals as well as the associated challenges and solutions in cooperation with German Fashion. They will thereby provide a platform for the exchange of knowledge, experience and innovative approaches.

The focus on sustainability and the circular economy reflects the growing relevance of these topics in the world of work. More and more companies recognise the need to make their business practices more sustainable and optimise the use of resources.

This Expert Talk will be presented by Irina Olm, In-House Lawyer & Counsel of GermanFashion Modeverband Deutschland e.V. and Expert for Circular Economy and CSR, who will contribute her know-how on the European level.  

Benjamin Helfritz, Head of Quality in Digital and Green Transformation, DIN – German Institute for Standardisation, will introduce participants to the new standards for the Green Transition.  
The Digital Product Passport (DPP) is needed for both the green and digital transition. However, it will only achieve its full added value if interoperability is ensured between existing and emerging systems. The use of the DPP promotes more sustainability and digital progress.

Henk Vanhoutte, Secretary General, European Safety Federation (ESF) and Lucia Mendori, Regulatory Affairs Associate / Chair ESF Working Group Sustainability will present practical examples and concrete application factors for sustainable PPE as well as solutions for sustainable jobwear. They will provide an overview of survey results from their members regarding various sustainability aspects – pointing to how the industry is treating this important topic but also flagging up the limits to the sustainability of PPE.

Lena Bay Høyland, Product Director of the Swedish workwear manufacturer Fristads Kansas will share the sustainability strategy of her company which has committed to minimise its environmental impact by targets and effective measures. The progress made by Fristads Kansas was measured using concrete figures and audits. This is a use case highlighting the innovations and challenges associated with sustainable jobwear.

By organising the Expert Talks the leading international trade fair A+A jointly with its strategic partners from the German Federal Association for Occupational Safety and Health (Basi), Fraunhofer IPA, German Fashion (Modeverband Deutschland e.V.), DGUV (Germany Statutory Accident Insurance), BAuA (Federal Agency for Occupational Safety and Health), BMAS (Ministry of Labour and Social Affairs), IVPS Interessenverbund Persönliche Schutzausrüstung e.V. (PPE Stakeholder Association) as well as IFA (Institute for Occupational Safety) will provide its community with a networking and information platform.

At the 14th edition more than 4,500 visitors from the retail industry gathered in Mumbai from 1 to 3 June to exchange views on the latest products and solutions specifically for the Indian retail market. Exhibitors on over 7,500 m2 demonstrated where the future of the Indian retail sector is headed. This year's event offered new product segments and profiles, bringing the spotlight to sustainability and focusing on the growth of the overall industry.

The Indian retail market is one of the fastest growing retail markets in the world and a key driver for the Indian economy, something that was also reflected by numerous positive conversations where fruitful synergies were created and long-term relationships were established. Appealing retail design, shopper marketing strategies and visual merchandising were the highlights of the exhibits on the show floor. The trade visitors were also distinguished by a high level of decision-making skills and brand experience expertise.

Thomas Schlitt, Managing Director, Messe Düsseldorf India, points out: “We are very delighted with the brilliant response received from the retail industry for In-store Asia 2023. The event has yet again made its mark by bringing together relevant business opportunities for both exhibitors and visitors. In-store Asia 2023 had something for everyone looking to network and learn from peers and associates in the industry. The event has always been a key meeting point for bellwethers, innovators, distributors, brands and retailers. The 2023 edition has been greatly appreciated for the futuristic ideas and solutions presented both on the expo floor as well as through the dialogues at the convention. I am certain that the connections made here will result in great business prospects for all.”

Elke Moebius, Director Retail & Retail Technology at Messe Düsseldorf, also draws a positive conclusion: “In-store Asia has again confirmed its position as a platform for retail innovations, impressive customer journeys, and shopper-focused strategies that stage physical stores as vibrant, appealing shopping destinations that can captivate and thrill shoppers. Everyone attending here could feel this sense of new departures and investment in the Indian retail sector.”

The 3-day event was accompanied by a Convention under the heading “Humanise, Hybridise, Hyper Localise Retail Experience” where more than 30 speakers delivered talks on such topics as retail research, visual merchandising, shopper marketing and design innovations, to name but a few. Another highlight was the presentation of the coveted VM & RD Retail Design Awards, for which India’s top talents from the Retail Design, Visual Merchandising and Manufacturing sectors competed with each other in 23 distinct categories of store design and window display. At the VM Challenge, six teams of visual merchandisers from renowned brands and companies demonstrated the day before how they conceptualise and realise a shop window within one hour under a given theme and design brief.

HeiQ will display its biobased textile solutions for allergen reduction, odor control, and dynamic cooling at ITMA Milano 2023. The event will take place from the 8th to the 14th of June at Fiera Milano in Italy, where HeiQ will also showcase HeiQ AeoniQ™, its cellulosic fiber and flagship advancement in biobased textile technologies.

The focal point of the HeiQ exhibition at ITMA Milano 2023 will be the company’s biobased textile technologies. These innovations address one of the major challenges faced by the textile industry, making fabrics more functional while contributing to a sustainable future.

The ready-to-use HeiQ technologies on display are HeiQ Allergen* Tech, providing synbiotic protection in home textiles and unmatched defense against inanimate allergens, HeiQ Cool, the dual-action cooling that keeps one cool and comfortable, even in the most demanding conditions, HeiQ Mint, the botanical odor control that provides plant-based and effective odor management, and HeiQ Fresh, for sustainable odor control.

Additionally, HeiQ will present a glimpse into the future with HeiQ’s groundbreaking carbon-positive continuous filament yarn, HeiQ AeoniQ™, that turned from an idea into a breakthrough piece of garment in just 15 months.

This cellulosic fiber has the objective to render polyester and nylon obsolete until 2030 and has attracted the support and active engagement of global partners who saw HeiQ AeoniQ™ as the solution to change the future of the textile industry.

With the short slogan ‘NOW’ INNATEX, which takes place from 29 to 31 July 2023 at the Exhibition Centre in Hofheim-Wallau, enters the summer season. The 52nd International Trade Fair for Sustainable Fashion close to Frankfurt am Main is using the slogan to express the urgent need for a sustainable transformation in the fashion industry.

Lounge Area with new themes and collaboration partners
Alongside its well established and constructive partnerships with, for example, the Hessen Retail Federation and Mirjam Smend of Greenstyle Munich and Pureviu, the organisers MUVEO GmbH have entered into a new collaboration agreement with Fashion Changers. The two heads behind this Berlin-based initiative, Nina Lorenzen and Vreni Jäckle, will be holding and moderating two Lounge Talks on the Saturday. On the Sunday and Monday, the other partners will be contributing to the programme with additional experts.

“We are currently discussing several themes for the Lounge Talks, such as size inclusivity and branding strategies for fashion businesses in the digital age,” says Alexander Hitzel, Project Manager for INNATEX. “The new Community Lounge, which brings together the Talks, DESIGN DISCOVERIES and information stands with experts, first appeared in the winter. We still shan’t be putting together a non-stop programme, though, because as an ordering fair INNATEX continues to focus on concentrated working.”

Green Fashion is NOW: Creativity and mood of optimism in the industry
In the community, Hitzel says he perceives an attitude that is far from lethargic, due to the recent crisis-laden years. Among the 220+ exhibitors, several are expanding or even doubling their stand areas. Some labels are announcing entirely new lines as part of their market response. And even traditional textile producers are revealing fresher looks, getting into discussions with suppliers and testing new materials.

“We are excited about the summer fair, because we are already noting an extraordinary degree of creativity and dynamism – which is good!” comments Hitzel. “We need a sustainable counterweight to ultra-fast fashion more than ever.”

Newcomers and labels exhibiting for the first time still have until 1 June 2023 to apply to be DESIGN DISCOVERIES.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

Absorbent hygiene products such as diapers, sanitary pads, and incontinence products are an integral part of our daily lives. However, most of these products contain synthetic components and contribute to the global plastic waste problem. The search for alternatives is becoming increasingly urgent. The catch is that only innovations that offer the same performance and reliability as conventional products can be successful in the market. After all, no one wants to compromise in such a sensitive area as personal hygiene.

Kelheim Fibres is currently working on various development projects to design fully biobased AHP (absorbent hygiene product) concepts that do not compromise on performance. In this area, the company continues to focus on its wood-based specialty fibres, which the tampon industry has trusted for decades. However, the requirements for AHP products differ, as each layer must fulfil a specific function.

To meet these requirements, Kelheim Fibres has developed a range of functionalized specialty fibres, including hydrophobic Olea, trilobal Galaxy®, and the hollow fibre Bramante. These specialty fibres ensure optimal results in every layer of the AHP product.

All of Kelheim's fibres are manufactured from 100% wood pulp derived from certified and sustainably managed forests. They are fully biodegradable - microorganisms in soil and seawater ensure that no residues remain.

A current example of such a partner project is the development of a completely bio-based panty liner with the nonwovens manufacturer Sandler and the hygiene products manufacturer pelzGROUP, which is due to be launched on the market shortly.

In addition to new projects in the field of biobased disposable and reusable solutions, Kelheim will also present its tried and tested fibres at INDEX™23, for example for tampons or flushable wipes.

As a trade fair for safety and occupational health in China, the 104th China International Occupational Safety & Health Goods Expo (CIOSH 2023), organized by China Textile Commerce Association (CTCA) and Messe Düsseldorf (Shanghai) Co., Ltd. (MDS), will be grandly held at the Shanghai New International Expo Centre (SNIEC) Hall E1-E7 from 13-15 April 2023. Following three years of epidemic prevention and control measures, the situation has stabilized in China, allowing the labor protection market to enter a phase of rapid recovery and rebound. CIOSH 2023 will attract over 1,500 exhibitors from 14 countries, showcasing their latest protective equipment and technology in an exhibition area exceeding 80,000 square meters.

Integrating Online and Offline Platforms
CIOSH 2023 encompasses four major sectors: Safety at Work, Security at Work, Health at Work, and Emergency Rescue Management. Renowned domestic and international exhibitors, including 3M, Honeywell, Ansell, SATA, JSP, MSA, DELTAPLUS, Lakeland, Cortina, UVEX, CM Chaomei, Xing Yu Gloves, DS, East Asia Glove, Hanvo, SOMO Zhongmai Safety, SAFETY-INXS, and TELPS, will assemble on site. At the same time, CIOSH 2023 has introduced an innovative online platform - CIOSH VIRTUAL. By offering online displays, live streaming, interactive features, and real-time communications, it breaks time and space constraints, facilitating exhibitors and visitors to continue their business exchanges and cooperations beyond the physical exhibition. So far, nearly 1,300 companies have joined the CIOSH VIRTUAL, showcasing more than 3,000 products online and attracting over 70,000 views.

CIOSH Industry Technical Seminar, Sustainable Development Emerges as the Key Focus
The annual Industry Technical Seminar, held concurrently with CIOSH, serves as a platform for professionals to discuss product solutions, share industry insights, and exchange ideas on relevant policies. In 2021, China integrated climate change mitigation measures into its 14th Five-Year Plan, established a 2030 carbon peaking action plan, and proactively pursued the goal of carbon neutrality by 2060. Under the development objectives of "carbon peaking" and "carbon neutrality," the sustainable development of the personal protective equipment (PPE) industry has become the primary theme of this year's seminar. Experts from China Carbon Low-carbon Certification (Jiangsu) Co., Ltd., China Certification Centre, Inc., and SGS-CSTC Standards Technical Services Co., Ltd., will examine related policies, the effects of "carbon neutrality" on the PPE industry chain and the industries using PPE from different angles. They will also explore the future direction of PPE and offer professional guidance for the transformation of relevant enterprises.

Fall Protection Zone
Falls from height are one of the most common accidents that cause serious injury or death to workers. Effective fall protection requires not only protective equipment, but also professional instructions and training. Therefore, CIOSH set up a new Fall Protection Zone in 2021, which received unanimous acclaim. CIOSH 2023 has continued to invite SKYLOTEC, rothoblaas, JECH, Mode and NTR Safety, five companies that specialize in protection at height, to conduct on-site demonstrations on fall testing, fall protection solutions and aerial rescue, and provide visitors with the most professional fall protection guidance and training.

Occupational Health
CIOSH has always implemented the strategy of expanding the business scope in a diversified way, which devotes itself to providing innovative opportunities and new driving forces for the sustainability of the occupational safety and health industry. This year, focusing on the "occupational health" sector, the exhibition will launch an Ergonomics Zone and an Exoskeleton Technology Zone for the first time.

From March 15-16, 2023, the spring edition of PERFORMANCE DAYS kicked off on the fairgrounds of Messe München. With around 2,685 visitors, the event organizers were particularly pleased with numbers up on the previous winter fair. High attendances were also evident at the Expert Talks on both days, which provided information on the latest color and fabric trends, news on developments in sustainability and new technologies from fiber manufacturers. The focal points of the show were marked by the PERFORMANCE FORUM, which showcased the fabric highlights for the spring/summer 2025 season as well as the two PERFORMANCE AWARD and ECO PERFORMANCE AWARD winners.

After the kick-off event in Munich in March, the industry now looks forward to the follow-up fairs in Portland from April 4-5, 2023 and in Shanghai, April 10-11, 2023.

New concept starting October 2023: Premiere for highlighted focus on footwear
As part of the upcoming PERFORMANCE DAYS, which will once again take place at the Messe München exhibition center on October 4-5, 2023, the event organizers will no longer focus explicitly on sustainable functional textiles and accessories, but will also focus on the footwear market.

To support the integration of the footwear market into the trade fair events in Munich, Portland, New York and Shanghai, the organizers have brought on board two industry specialists, Nina Conrad and Rucky Zambrano.

Nina Conrad has been active as a sustainability consultant in the textile and leather industry for many years, specializing in traceable and local supply chains. Her core business is the production of leather and leather goods derived from animals raised on certified organic farms. She is also a founding partner of the Sustainable Leather Foundation and co-founder of the Fibershed subsiduary DACH.

Rucky Zambrano is a industrial designer and expert. When he got to know Vibram in 1992, he shifted his career to footwear for reasons of passion. For 13 years now, Zambrana and Vibram have been a driving force in the footwear market and made the leap from performance to fashion, as witnessed with the Merrell Chameleon, the Prada Luna Rossa boat shoe sole or the latest Vibram FiveFingers models. He is currently responsible for footwear for the Finnish children’s outdoor brand Reima.

When the nonwoven industry meets at the leading trade fair INDEX in Geneva from 18 to 21 April, Mahlo GmbH + Co KG awaits trade visitors from all over the world to inform them about the right measurement technology enabling more efficient and high-quality production of nonwovens.

With a wide range of sensors, different measuring techniques and the corresponding measuring bridges, practically all tasks regarding the control of basis weight, moisture, thickness, fibre content, and air permeability can be solved in a cost-efficient and practical way.

As an example, Wulbeck mentions spunlace products. They mainly consist of fibres such as cotton, PE, PET or rayon. They absorb light in the near-infrared range. Water and all other materials have different spectral ranges and can thus be distinguished. The near-infrared sensor Infrascope NIR determines the moisture content and the basis weight of different materials by attenuating the light in certain wavelengths. Due to its very high spectral resolution, the sensor can distinguish between components with very similar but not identical IR absorption and achieves high measurement accuracy. "Up to 0.05 g/m2 of the respective coating weight is possible," says Wulbeck.

"We want to support manufacturers in optimising their production processes and thus also the end product," says Matthias Wulbeck, Mahlo product manager for QCS. Because, like many other industries, the nonwoven sector is struggling with challenges such as rising prices for energy and raw materials, long delivery times and uncertain supply chains. In order to continue to produce economically and on time, it is therefore necessary to save resources and avoid faulty production as well as unnecessary process times. "Our Qualiscan QMS measurement and control system helps to do just that."

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The summer editions of PREMIUM, SEEK, and the CONSCIOUS CLUB will take place on the 11th & 12th of July 2023 in Berlin.