From the Sector

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018

Ahlstrom-Munksjö has expanded its portfolio of biodegradable and renewable fiber-based solutions for food packaging papers, receiving compostability certification from the Biodegradable Products Institute®.

Continuing to be at the forefront of sustainable product offerings, Ahlstrom-Munksjö’s FluoroFree® and ParaFree® food packaging papers produced in North America are now BPI® certified, in addition to offering multiple sustainability attributes in a single product.  

These certifications facilitate the possibility for Ahlstrom-Munksjö customers, whether converters or brand owners, to achieve their own sustainability goals. By using a scientific process, BPI officially certifies compostable products that meet ASTM D6400 and ASTM D6868 standards for compostability. BPI Certification proves that a material will compost in a commercial composting facility, leaving behind no toxic residue or microplastics.

In addition, Ahlstrom-Munksjö’s ParaFree® Wax Alternative papers have achieved BPI Certifcation; papers manufactured without the addition of paraffin or other petroleum-based materials. ParaFree® products create a more sustainable alternative to this type of widely used quick service restaurant packaging. These products maintain a high-level of performance and are stronger on a pound-for-pound basis, allowing for improved yield and lower transportation costs and reducing its overall impact.

Flat knitting solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, together with its Hong Kong subsidiary SHIMA SEIKI (HonG KonG) LTD., will participate in the ITMA Asia + CITME 2020 exhibition to be held at the national Exhibition and Convention Center in Shanghai, China in June.

Through its exhibit theme—Step Beyond—SHIMA SEIKI will present its vision of the future, while addressing a variety of solutions for the new normal, including proposals in Factory Automation, Digital Transformation (DX), and various online solutions.

At ITMA Asia SHIMA SEIKI will be making proposals for factory automation centered around the special manufacturing capabilities of our WHOLEGARMENT® knitting machines. WHOLEGARMENT® knitwear can be knit in one entire piece without the need for linking or sewing, and allows for on-demand knitting. SHIMA SEIKI will present its WHOLEGARMENT® knitting technology in the form of two of the latest machines. The flagship MACH2XS is the one of most advanced flat knitting machines, featuring proprietary four-needle bed and Slideneedle™ technology combined with spring-type moveable sinkers and i-DSCS+DTC® Digital Stitch Control System with Intelligence and Dynamic Tension Control, and capable of all-needle knitting of WHOLEGARMENT® items. MACH2XS is presented in ultrafine 18L gauge, shown for the first time in China. Also shown for the first time in China, MACH2VS, a flexible V-bed machine capable of knitting WHOLEGARMENT® knitwear using every other needle, or conventional shaped knitting using all needles. It also features spring-type moveable sinkers and i-DSCS+DTC® Digital Stitch Control System with Intelligence and Dynamic Tension Control. MACH2VS is presented in ultrafine 18G with auto yarn carriers as a prototype option.

ITMA Asia will also be the occasion for a sneak preview of next-Generation 4-bed WHOLEGARMENT® knitting technology. The new machine is named SWG-XR, adopting the SWG moniker from the first-generation WHOLEGARMENT® knitting machine introduced back in 1995. The "X" represents 4 needle beds arranged in an Xshaped formation as per the original SWG-X machine, while "R" stands for Reborn and Revolution, referring to a renewal of SHIMA SEIKI's WHOLEGARMENT® knitting that raises the technology to unprecedented levels. By increasing the number of systems from 3 to 4 and featuring auto yarn carriers, SWG-XR allows even higher productivity and vastly improved range of knitting.

In order to further support efforts in DX in the fashion industry, SHIMA SEIKI has released three new online services over the past year which will also be showcased at ITMA Asia: 'APEXFiz™' subscription-based design software; 'yarnbank ™' digital yarn sourcing web service; and 'SHIMAnAVI™' e-learning service.

Following the European Commission’s update of the 2020 New Industrial Strategy: ‘’Building a stronger Single Market for Europe’s Recovery’’, the European Social Partners for the Textile, Clothing, Leather, and Footwear (TCLF) sectors came together to call for support via a dedicated strategy.  The Strategy aims to help guide the TCLF industries through the current green and digital transition, while facing tough global competition, stressing the need to safeguard the industries and protect jobs in Europe.

On 25 May, employers’ and workers’ representatives for the European TCLF sectors met with the European Commission to discuss the current challenges facing the TCLF industries and potential EU action to help support the sectors and their workers.  Following discussions on the terrible impact of COVID-19 on the sectors and the need for a strong EU action, the Joint Statement: ‘’The future industrial strategy of the EU Textiles Ecosystem (TCLF sectors)’’ was adopted.

The Joint Statement highlights the need for a dedicated strategy with support at national and EU level to help the TCLF sectors survive following the COVID-19 pandemic, while they continue to face tough, and, sometimes unfair, global competition. The Social Partners of the TCLF industries fully support the EU’s ambitions for a green and digital transition of the sectors, but insist on concrete European measures to help the industries transform while the continues to suffer from an unlevel global playing field.

Specific joint demands include: full engagement with Social Partners in both the recovery and the transition of the industries, support for the EU Pact for Skills for the relevant ecosystem, a revision of the GSP which doesn’t negatively impact the sectors and its workers, support to decarbonise the sectors, careful consideration of the Due Diligence Legislation and quality dialogue with Social Partners ahead of the EU Sustainable Products Initiative and the Consumer Agenda to ensure that all policy gaps are addressed. Special attention must also be given to the forthcoming EU Textiles Strategy which should fully represent the needs of the EU’s entire textiles ecosystem.

Archroma announces a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Archroma used its experience working with manufacturers and brands in the textile industry to enter the US detergent markets for the very first time, and has been able to gain a significant position with most key laundry detergent manufacturers with its solutions for whiteness.

In particular, the company reports special interest from U.S. detergent brands and manufacturers for its Leucophor® 5BMGX, as this optical brightener allows them to achieve high levels of whiteness with a blueish undertone. The product is also highly soluble in water and stable in oxidative environment.

The 7th ITMA Asia + CITME takes place from 12–16 June 2021 in Shanghai, China. Groz-Beckert presents the new products from all six product areas:
Knitting, Weaving, Felting, Tufting, Carding und Sewing.

The products are presented both physically as exhibits and in extended form via augmented reality. Groz-Beckert welcomes guests on-site at the National Exhibition and Convention Center in Hall 4, Booth C31. In addition to the face-to-face event, the company is inviting industry visitors to its virtual booth.

Among other things, Köfner will play a key role in shaping the internationalization of the Lenzing Group and contribute to the implementation of the corporate strategy sCore TEN.

Dominic Köfner (46) will take over as head of Corporate Communications & Public Affairs at Lenzing AG at the beginning of May. As Vice President, he will report directly to the Chief Executive Officer, Dr. Stefan Doboczky.

Dominic Köfner has gained national and international experience over the past two decades at renowned consulting firms, communications agencies and on the corporate side. Before joining the Lenzing Group, Mr. Köfner was Managing Director of the communications agency Serviceplan Austria and most recently Senior Consultant at the agency group Sports & Media in Munich. Before that, he was responsible for the agendas of the Zumtobel Group and the MOL Group, respectively as CMO and CCO. Before he was appointed as crisis communications manager by the Austrian Ministry of Finance to deal with the “Hypo Alpe Adria Bank” case, he managed numerous national and international mandates as a communications consultant for the Brunswick Group.