From the Sector

• A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

• HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.

From the 09-11^th of October, CHIC will take place with around 500 fashion and lifestyle brands on 53,000 sqm in the National Exhibition & Convention Center in Shanghai and offers a perfect overview of the fashion innovations in all fashion areas of the next season.

Chinese consumers place increasing value on sustainable products, the topic of "sustainability" is present in all areas of CHIC, in cooperation with WGSN the latest trends in sustainable fashion S / S 22 are shown. Together with China Fashion and WWD, companies that produce particularly sustainably are honored as part of the "Pursuer of excellence in sustainability" event.

The organizers put a special focus on the expansion of digital tools for the trade fair participants, which were used in the run-up to the trade fair for intensive visitor marketing and at the trade fair to optimally network supply and demand, WeChat plays a central role here. The CHIC WeChat mini program has been expanded and integrates the CHIC e-catalog, tailored to the needs of exhibitors and visitors.

The next editions of CHIC will take place from 3-5^th of November 2021 in Shenzhen and from 9-11^th of March 2022 in Shanghai.

Notus Composites (UAE), the award-winning producer of epoxy prepreg materials, announces the latest addition to its high-performance epoxy range with the launch of its new NE7 low temperature curing prepreg system. The Notus NE7 formulation allows composite manufacturers to cure components at temperatures as low as 70˚C, reducing energy consumption and enabling more cost-effective tooling options.

Notus Composites has developed the new NE7 prepreg systems for applications across the Marine, Architecture, Industrial and Wind Energy sectors, with the novel low temperature curing chemistry delivery significant cost benefits. Existing prepreg manufacturers can now use more cost-effective composite tooling, with new prepreg users able to switch easily from existing infusion or wet laminating processes without creating expensive new high temperature tooling.

NE7 prepregs can be cured at temperatures as low as 70˚C, with the standard cure cycle being 12 hours at 70˚C, matching the typical cycle time for an infused part with a component Tg of 85˚C. NE7 materials have a good outlife of 30 days at 20˚C and are available in all prepreg and Notus single sided N1-Preg formats with unidirectional, multiaxial, and woven reinforcements. NE7 can also be supplied as a resin film.

Notus has recently supplied NE7 low temperature prepregs to Dubai based Aeolos Composites for the production of their new Aeolos P30 racing yacht. The P30 is a futuristic new craft created by top German sailor and designer, Hans Genthe, with a super light carbon fibre construction and large sail area that promises spectacular on the water performance for a thirty foot yacht. Notus delivered a range NE7 prepregs for the build, including woven, multiaxial, and unidirectional carbon fibre reinforcements as well as adhesive films for core bonding.

TCV, Teijin’s carbon fiber business base in Vietnam, was established in May 2019. Teijin Limited announced that Teijin Carbon Vietnam Co., Ltd. (TCV) in Ha Nam, Vietnam, has started operating commercially to manufacture carbon fiber products including prepreg, a fiber sheet pre-impregnated with matrix resin as an intermediate material for composites. TCV initially will produce carbon fiber materials for sports and outdoor activities, including fishing, golf, bicycle and ice hockey goods, for markets in Southeast and South Asia and Asia-Pacific. Sales will be handled by TCV as well as carbon　fiber sales affiliates of Teijin operating in these markets.

Teijin’s sales affiliates in Singapore, Shanghai and Taipei work to identify demand opportunities as well as provide customer services in Asia. Internal collaborations between these companies and TCV shall strengthen Teijin’s presence in the upstream and downstream sectors of Asia’s fast-growing markets.

Increasingly strict environmental measures and the upgrading of environmental frameworks, such as sustainable development goals (SDGs) and the Paris Agreement, are expected to stimulate greater use of lightweight and highly rigid carbon fiber. Demands are growing in Asia, especially in the fields of sports and outdoor activities, industry and aerospace. COVID-19, for example, has led to new trends in sports and　outdoor activities, such as renewed interest in fishing due its compatibility with social-distancing protocols.

• Digital Pioneer Awards ceremony at the digitalCHURCH
• ITA Academy GmbH was honoured to receive the Digital Pioneer Award at the Digital Summit Event in Aachen on June 09, 2021.

The Digital Pioneer Award is given to companies that drive digitalisation with digital business models, processes or digital products. ITA Academy GmbH was honoured with the Digital Capability Center (DCC) Aachen and its support of companies in their digital transformation.

Using the latest didactic methods, sophisticated solution concepts and state-of-the-art technologies, the DCC Aachen supports people in keeping up with the digital future and becoming pioneers in digital transformation. In order to make innovative solutions such as AI and digital assistance systems tangible, the ITA Academy founded the Digital Capability Center (DCC) Aachen together with McKinsey & Company in 2017. The DCC is a model factory 4.0 in which digital applications are demonstrated and taught using the example of a realistic factory. The DCC thus offers a learning environment for companies in which participants are supported in building up competencies in the field of digital transformation in the form of practical work-shops.

The digital pioneers are to be publicised as best-practice examples in order to sensitize regional SMEs to the topic of digitisation. Around the award of the digital pioneers, the digitalHUB Aachen e.V. rolls out effective marketing activities. The pioneers achieve high visibility through the various planned campaigns and advertising opportunities.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

The Spring Edition of Intertextile Shanghai Home Textiles will return to the National Exhibition and Convention Center (Shanghai) from 10 – 12 March 2021, together with four other textile events including Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value. The fairs will offer an all-round business platform and a host of exciting synergy effects for the sector.

High-quality finished products to be offered
In March 2021, the Spring Edition will showcase a selection of home textile products including bedding & towelling, rugs, table & kitchen linen, home textile technologies, textile design and many more. Additionally, the fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value, offering a comprehensive sourcing platform for the sector.

Lenzing views Intertextile as an ideal platform to present their sustainable home products
The Lenzing Group, a leading producer of man-made cellulose fibres, is amongst the major industry players who have already confirmed their participation in the upcoming fair. Ms Lesley Wu, Home Textile Business Development at Lenzing Fibers (Shanghai), talked about new market trends in the post-pandemic era and the reasons they decided to join the Spring Edition of Intertextile Shanghai Home Textiles:

“Even though the home textile industry has, to some extent, been negatively impacted by the COVID-19 outbreak, there are both opportunities and challenges for the sector. Without a doubt, environmental protection and sustainable development are the hottest topics in today’s society. Consumers are paying more attention to healthy lifestyles and looking to make a shift to green consumption as a result of the pandemic. More and more consumers are opting for functional and sustainable raw materials. Environmentally sustainable fibres are therefore gaining popularity.”

“Right now, we expect the home textile industry will continue its steady recovery. Home textile companies may look for opportunities in product and marketing innovations, such as developing functional and sustainable home textile products and exploring various O2O business model options,” Ms Wu added.

Lastly, Ms Wu shared why they chose to participate in Intertextile: “We decided to exhibit at Intertextile Shanghai Home Textiles because it is an influential trade fair for the industry. As the Lenzing Group has been expanding in the home textile market, we want to use this platform to showcase the applications for TENCEL™ branded fibres in home textiles, and to further promote sustainability through our TENCEL™ Home cellulosic fibres.”

To find out more about this fair, please visit: www.intertextilehome.com

Aachen - Warden Schijve, former Chief Scientist Composites at SABIC, recently joined the AZL engineering team in October. As Design Leader, he is further expanding the product and application development division of the service provider for business development and technology development in lightweight.

AZL Aachen GmbH supports companies along the entire value chain in implementing competitive lightweight technologies. "We develop component and production concepts for companies, including the analysis of costs and production-relevant KPIs. With our broad range of material and production technologies, we provide a comprehensive solution for the development and evaluation of products and identify the most suitable paths to implementation. Warden Schijve will use his many years of experience to support our partners in the efficient development, evaluation and implementation of component and production solutions through to market readiness," says Dr. Kai Fischer, Managing Partner of AZL Aachen GmbH.

From his 35 years in the composites industry with Fokker, DSM and SABIC, Warden Schijve brings a broad and deep expertise in structural design, plastics and composites, as well as processing technology.
Warden Schijve: “In my career I’ve always seen that it pays off to evaluate various different design concepts, which may use different materials or material combinations, to finally come to the most cost-competitive lightweight applications. Taking into account different manufacturing technologies right from the beginning can save a lot in later stages of component development. And this is what fascinates me about AZL and its eco-system: the available knowledge on a wide variation of process and production technologies, including cutting edge equipment, at both the AZL Tech Center, and the various institutes present in the total RWTH Aachen Campus.”

Dr. Michael Emonts, Managing Partner of AZL Aachen GmbH: "We are delighted that Warden Schijve, as a well-known face from the AZL community, will enrich us in developing lightweight applications, production systems and processes, identifying competitive technology optimizations through the analysis of markets and applications, and supporting our customers in the industrial implementation of the developed technologies."

Warden Schijve will also lead the project for a concept study for future battery casings based on composite-based multi-material systems. The AZL started the project in October together with 30 participating companies from the entire value chain to get an overview of existing component solutions, evaluate the advantages of a multi-material approach and develop a multi-material component design including a production concept for battery casings.

As the first composites trade show worldwide since the Covid-19-crisis, the China Composites in Shanghai (September 2 to 4, 2020) took up its activity. The show counted about 600 exhibitors and over 20 000 visitors, mostly Chinese locals, attended the exhibition.

Chinese Reach Group under the lead of its president Daniel He represented a large portfolio of European companies and their recent developments through their cooperation with Dr. Michael Effing´s AMAC/Germany, among them Airborne (NL), Textechno (D) and Conbility (D).

Daniel He describes the situation: „The Chinese market is picking up again; a price increase of 7% for glass fibers was announced right before the China Composites Show, on August 25th 2020, which was even leading to a temporary material shortage. Today, the most booming industries in China are wind energy, building and infrastructure and innovation for electric cars. Unlike the rest of the world, where the aircraft industry undergoes a deep decline, in China it takes up by 50 %, which is very promising. Furthermore, we expect half a year for a full recovery of the industry, while the China growth of 2020 is still expected to be between 2 and 4 %.“

Michael Effing replied: “Enabling the composites business between China and Europe is the aim of our cooperation with Reach and with our customers, which are active in digital automatization, testing equipment or cost optimization software. We are very happy to have been present in China through our representant Reach and are looking forward to bridge and overcome the Covid-19-crisis with our upcoming event in Germany, the Composites for Europe in Stuttgart in November and hope to be back to full global business speed at the JEC in Paris in 2021.“