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(c) adidas AG
25.08.2022

adidas: Y-3 Presents Fall/Winter 2022 Chapter 4

Y-3 returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a new era.

Subversively exploring the year-long theme of collective memory, the latest chapter draws on Yohji Yamamoto’s inherently rebellious spirit. With Y-3 shifting its creative focus to a distinctly textural concept – Memories of Exotics – the German sportswear brand and the Japanese visionary recall a legacy of animal prints and iconography, distorting iconic signifiers through a slew of all-over print graphics.  

The seasonal offering is highlighted by a selection of pieces that juxtapose leopard prints and fabrics with muted palettes, functional details, and dynamic sporting silhouettes. Curated as a daring blend of past and future, the collection clashes the brand’s heritage with its progressive vision for tomorrow.

Y-3 returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a new era.

Subversively exploring the year-long theme of collective memory, the latest chapter draws on Yohji Yamamoto’s inherently rebellious spirit. With Y-3 shifting its creative focus to a distinctly textural concept – Memories of Exotics – the German sportswear brand and the Japanese visionary recall a legacy of animal prints and iconography, distorting iconic signifiers through a slew of all-over print graphics.  

The seasonal offering is highlighted by a selection of pieces that juxtapose leopard prints and fabrics with muted palettes, functional details, and dynamic sporting silhouettes. Curated as a daring blend of past and future, the collection clashes the brand’s heritage with its progressive vision for tomorrow.

Accompanying the launch of Fall/Winter 2022 Chapter 4 is a visual campaign that oscillates between mystery, intrigue, and sporting dynamism. Shot by Heji Shin with creative direction from Jamie Reid and styling from Robbie Spencer, the visuals channel a visceral, rather than understated, interpretation of Y-3’s past, present, and future.

More information:
adidas Y-3 clothing
Source:

adidas AG

Photo: Pixabay
15.08.2022

Cotton prices outlook

Cotton Incorporated published its monthly economic letter of August and shared new insights of the cotton prices:

Cotton prices continue to be caught between the two competing storylines that have been in play for the past several months.
On one side, there is the deteriorating global macroeconomic situation.  The International Monetary Fund (IMF) lowered its projection for global economic growth in both 2022 (3.2%) and 2023 (2.9%) in the updates released in late July.  Current IMF forecasts are significantly beneath those from January (called for 4.4% growth in 2022 and 3.8% growth in 2023) and April (called for 3.6% growth in 2022 and 3.6% growth in 2023).  The evolution in the macroeconomy was a likely factor contributing to the shift in investors’ outlook on the commodity sector, which led to a collapse in prices for cotton and a range of other commodities in June and July.

Cotton Incorporated published its monthly economic letter of August and shared new insights of the cotton prices:

Cotton prices continue to be caught between the two competing storylines that have been in play for the past several months.
On one side, there is the deteriorating global macroeconomic situation.  The International Monetary Fund (IMF) lowered its projection for global economic growth in both 2022 (3.2%) and 2023 (2.9%) in the updates released in late July.  Current IMF forecasts are significantly beneath those from January (called for 4.4% growth in 2022 and 3.8% growth in 2023) and April (called for 3.6% growth in 2022 and 3.6% growth in 2023).  The evolution in the macroeconomy was a likely factor contributing to the shift in investors’ outlook on the commodity sector, which led to a collapse in prices for cotton and a range of other commodities in June and July.

Beyond the weakening macroeconomic environment, there also may be factors associated with cotton supply chains that could affect demand during the 2022/23 crop year.  Downstream consumer markets for cotton can be viewed as more discretionary than other spending categories, such as food, energy, and lodging, that experienced some of the sharpest effects of inflation.  Given price increases for necessities, consumers may have less income to devote to apparel and home furnishings.

In the U.S., consumer spending on clothing has been flat for the past year.  However, it has been holding at levels that are 25% higher than they were in 2019.  If U.S. consumers pull back on clothing purchases, it may hit the market just as retailers have caught up with consumer demand after the onset of the shipping crisis.  In weight volume, the cotton contained in U.S. apparel imports was up 22% year-over-year in the first half of 2022.  Relative to 2019 (pre-COVID and pre-shipping crisis), the volume in the first half of 2022 was up 23%.  Given strong import volumes, if there is a dip in consumer demand, inventory could build both at retail and upstream in supply chains.  This could lead to cancelations, potentially all the way back to the fiber level, where contracts signed at prices higher than current values could be particularly susceptible.

Tight U.S. supply is on the other side of price direction arguments.  Cotton is drought tolerant, and that is why it can be viably grown in perennially dry locations like West Texas.  However, cotton requires some moisture to germinate and generate healthy yields.  West Texas has had very little rain over the past year, and drought conditions have been extreme.  As a result, abandonment is forecast to be widespread.  It remains to be seen exactly how small the U.S. crop will be, but the current USDA forecast predicts only 12.6 million bales in 2022/23 (-5.0 million fewer bales than in 2021/22).

Meanwhile, demand for U.S. cotton has been relatively consistent, near 18 million bales over the past five crop years (an average of 15.5 million bales of exports and 2.7 million bales of domestic mill-use).  A harvest of only 12.6 million falls well short of the recent average for exports alone, and U.S. stocks were near multi-decade lows coming into 2022/23.  All these statistics suggest shipments from the world’s largest exporter may have to be rationed in 2022/23.  If cotton is not readily available from other sources, the scarcity of supply from the U.S. could support prices globally.

Simultaneously, there is weakness from the demand side.  The market has struggled to find the balance between the weakened demand environment and limited exportable supply in recent months.  The conflict between these two influences makes it difficult to discern a clear direction for prices and suggests continued volatility.

More information:
Cotton Inc. cotton
Source:

Cotton Inc.

(c) adidas AG
12.08.2022

adidas Originals introduces the NMD V3 Silhouette

In 2015, adidas Originals launched the NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original innovator, channeling the very same independent mindset to present the  NMD V3.

Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.

In 2015, adidas Originals launched the NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original innovator, channeling the very same independent mindset to present the  NMD V3.

Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.

More information:
adidas Originals adidas shoes
Source:

adidas AG

Foto: Freudenberg Performance Materials
11.08.2022

Freudenberg Friction Inserts at WindEnergy Hamburg 2022

Freudenberg Performance Materials is introducing Freudenberg Friction Inserts to trade visitors at WindEnergy, the leading trade fair for the international wind energy industry. Freudenberg Friction Inserts is a unique technology aimed at increasing the power density of wind turbines.

The Freudenberg Friction Inserts (FFI) technology is based on a special very thin nonwoven carrier material coated on one side with hard particles. The FFI are customized to fit each application, in terms of both the geometry and the construction parameters of the connection. As they do not create a gap they can be applied exactly where they are needed.

When placed in the joint, these hard particles penetrate into the surfaces of the two joining parts creating a micro interlock, thus reliably increasing the friction coefficient and achieving higher torque transmission in connections. This results in higher performance and a significant improvement in the efficiency of wind turbines. In addition, it enables the downsizing of components without compromising performance, reducing weight and material.

Freudenberg Performance Materials is introducing Freudenberg Friction Inserts to trade visitors at WindEnergy, the leading trade fair for the international wind energy industry. Freudenberg Friction Inserts is a unique technology aimed at increasing the power density of wind turbines.

The Freudenberg Friction Inserts (FFI) technology is based on a special very thin nonwoven carrier material coated on one side with hard particles. The FFI are customized to fit each application, in terms of both the geometry and the construction parameters of the connection. As they do not create a gap they can be applied exactly where they are needed.

When placed in the joint, these hard particles penetrate into the surfaces of the two joining parts creating a micro interlock, thus reliably increasing the friction coefficient and achieving higher torque transmission in connections. This results in higher performance and a significant improvement in the efficiency of wind turbines. In addition, it enables the downsizing of components without compromising performance, reducing weight and material.

FFI help to improve the reliability of connections and thus of the entire wind turbine. Furthermore, they eliminate slipping and prevent fretting of connections.

Other examples of applications for FFI are highly loaded flange connections between the rotor shaft and gearbox, connections between the main bearing and the machine carrier housing, the gearbox to generator, or at the pitch gear or ring gear. They increase the friction co-efficient between two components.

Source:

Freudenberg Performance Materials

10.08.2022

Launch of international in-store collection program at Mustang

Today’s system of «take – make – waste» needs to change. New textiles are produced used and discarded instead of putting them to a second use. The production of new textiles requires natural resources that are limited, and the current system has a significant negative impact on our planet. The transition to a circular system, where garments are kept in use for longer, is an opportunity to harness untapped potential around customer loyalty, economic growth, and ecological sustainability.

To move away from the linear system and enable products to be made out of post-consumer textile waste, TEXAID continues to expand its offering for in-store collection programs throughout Europe and the USA.

TEXAID is partnering with Mustang to offer an in-store collection program. At scale and paired with TEXAID, in-store collection of used clothing enables conservation of resources because it allows items to be directly sorted for their next and most environmentally friendly lifecycle. This service can now be found in over 70 Mustang stores across Germany, Austria, Belgium, Switzerland, Czech Republic, France, Hungary, the Netherlands, and Poland.

Today’s system of «take – make – waste» needs to change. New textiles are produced used and discarded instead of putting them to a second use. The production of new textiles requires natural resources that are limited, and the current system has a significant negative impact on our planet. The transition to a circular system, where garments are kept in use for longer, is an opportunity to harness untapped potential around customer loyalty, economic growth, and ecological sustainability.

To move away from the linear system and enable products to be made out of post-consumer textile waste, TEXAID continues to expand its offering for in-store collection programs throughout Europe and the USA.

TEXAID is partnering with Mustang to offer an in-store collection program. At scale and paired with TEXAID, in-store collection of used clothing enables conservation of resources because it allows items to be directly sorted for their next and most environmentally friendly lifecycle. This service can now be found in over 70 Mustang stores across Germany, Austria, Belgium, Switzerland, Czech Republic, France, Hungary, the Netherlands, and Poland.

More information:
Texaid Mustang circularity
Source:

TEXAID

26.07.2022

RUDOLF turns 100 presenting a modernization of its brand

RUDOLF, a global provider of specialty chemicals, sustainable solutions and services for the global textile industry celebrates the beginning of a whole new chapter with a new corporate brand identity.

RUDOLF’s products have always been rooted in science and experience, whereas RUDOLF’s brand has always been a celebration of trust, reliability and inclusiveness. The new brand identity is directly extracted from the historical and cherished company’s heritage mark and it is a very modern interpretation of the same. A very contemporary brand identity for a very contemporary organization that proudly steps into its second centenary of operations – with a global mindset.

Since 1922 RUDOLF has been fueling the textile, construction and other industries with very same innovative energy so necessary to ensure continuous progress and to solve some of our civilization's current and future issues. An agent of positive change for a more sustainable living.

RUDOLF, a global provider of specialty chemicals, sustainable solutions and services for the global textile industry celebrates the beginning of a whole new chapter with a new corporate brand identity.

RUDOLF’s products have always been rooted in science and experience, whereas RUDOLF’s brand has always been a celebration of trust, reliability and inclusiveness. The new brand identity is directly extracted from the historical and cherished company’s heritage mark and it is a very modern interpretation of the same. A very contemporary brand identity for a very contemporary organization that proudly steps into its second centenary of operations – with a global mindset.

Since 1922 RUDOLF has been fueling the textile, construction and other industries with very same innovative energy so necessary to ensure continuous progress and to solve some of our civilization's current and future issues. An agent of positive change for a more sustainable living.

“Turning 100 years old is a very important milestone” says Dr. Wolfgang Anton Schumann, current MD at RUDOLF “However, it isn’t a finish line at all but, rather, the beginning of a whole new chapter. As we change pace, we send out a very important signal and transform what is most precious, intimate and meaningful to us. We change the essence of who we are: our corporate branding. We took inspiration from our heritage mark with the idea of using it as launch pad to the future. Because the future isn’t going to be what it used to be”.

Source:

Rudolf Group

25.07.2022

Carbios: Strengthening its leadership in the biorecycling of plastics and textiles

  • Exceptional achievement of research work on the use of Nuclear Magnetic Resonance (NMR) spectroscopy for understanding PET depolymerization enzymes

Carbios (Euronext Growth Paris: ALCRB), a pioneer in the development of enzymatic solutions dedicated to the end-of-life of plastic and textile polymers, announces the publication of an article entitled “An NMR look at an engineered PET depolymerase” in the scientific journal Biophysical Journal.

The article describes the use of Nuclear Magnetic Resonance (NMR) spectroscopy to study the thermal stability of PET depolymerization enzymes and the mechanism of adsorption of the enzyme on the polymer. This innovative approach, which required months of development, is a world first and opens up new ways of improving these enzymes. This publication confirms Carbios' international lead in the development of the most efficient enzymes for the depolymerization and recycling of plastics.

  • Exceptional achievement of research work on the use of Nuclear Magnetic Resonance (NMR) spectroscopy for understanding PET depolymerization enzymes

Carbios (Euronext Growth Paris: ALCRB), a pioneer in the development of enzymatic solutions dedicated to the end-of-life of plastic and textile polymers, announces the publication of an article entitled “An NMR look at an engineered PET depolymerase” in the scientific journal Biophysical Journal.

The article describes the use of Nuclear Magnetic Resonance (NMR) spectroscopy to study the thermal stability of PET depolymerization enzymes and the mechanism of adsorption of the enzyme on the polymer. This innovative approach, which required months of development, is a world first and opens up new ways of improving these enzymes. This publication confirms Carbios' international lead in the development of the most efficient enzymes for the depolymerization and recycling of plastics.

Prof. Alain Marty, Chief Scientific Officer of Carbios and co-author of the article, explains: “ Nearly 25 researchers are currently working on our unique enzymatic technology. It is based on academic collaborations with the world's leading experts in their fields..”

Dr. Guy Lippens, CNRS Research Director and co-author of the artcle, adds: “Nuclear Magnetic Resonance (NMR) is an extraordinary biophysical technique for visualizing an enzyme directly in solution. Our study is the first to use NMR as a complementary technique to crystallography and molecular modeling to observe a PETase. This gives new perspectives to better understand the functioning of these enzymes and it makes it possible to imagine new ways of improving these enzymes. ”

More information:
Carbios de-polymerization
Source:

Carbios

15.07.2022

ANDRITZ at CINTE 2022 in China

International technology group ANDRITZ will be presenting its nonwovens production solutions at CINTE 2022 in Shanghai, China – one of the main trade fairs for technical textile and nonwoven products in Asia. ANDRITZ will show its product portfolio covering state-of-the-art nonwovens and textile production technologies such as air-through bonding, airlay, needlepunch, spunlace, spunbond, wetlaid/WetlaceTM, converting, textile finishing, recycling, and natural fiber processing.

ANDRITZ supports nonwovens producers in the move to sustainability with the aim of reducing or eliminating plastic components while maintaining the high quality of the desired product properties. This applies to all types of sustainable wipes, such as flushable, biodegradable, bio-sourced, carded pulp or standard carded wipes. The latest development in this field is the ANDRITZ neXline wetlace CP line, which integrates the carded-pulp (CP) process. This is a fully engineered production line combining the benefits of drylaid and wetlaid technologies to produce a new generation of biodegradable wipes.

International technology group ANDRITZ will be presenting its nonwovens production solutions at CINTE 2022 in Shanghai, China – one of the main trade fairs for technical textile and nonwoven products in Asia. ANDRITZ will show its product portfolio covering state-of-the-art nonwovens and textile production technologies such as air-through bonding, airlay, needlepunch, spunlace, spunbond, wetlaid/WetlaceTM, converting, textile finishing, recycling, and natural fiber processing.

ANDRITZ supports nonwovens producers in the move to sustainability with the aim of reducing or eliminating plastic components while maintaining the high quality of the desired product properties. This applies to all types of sustainable wipes, such as flushable, biodegradable, bio-sourced, carded pulp or standard carded wipes. The latest development in this field is the ANDRITZ neXline wetlace CP line, which integrates the carded-pulp (CP) process. This is a fully engineered production line combining the benefits of drylaid and wetlaid technologies to produce a new generation of biodegradable wipes.

The neXline wetlaid aXcess targets smaller and medium production volumes and has been devised for new and existing lines. The line is easy and fast to ship due to the compact design, which also fits perfectly into containers. An operator-friendly configuration and versatile design ensure efficient production at affordable investment costs.

The aXcess range was specially developed at ANDRITZ (China) Ltd. Wuxi Branch to handle medium capacities. The facility in Wuxi has an experienced platform for production and service specially geared to serve the Asian nonwovens industry. With the aXcess range, ANDRITZ has developed a hybrid line combining European and Chinese machines, which is the ideal combination to obtain the best added value from each component in the line and be very flexible to accommodate different business cases.

Photo: ACIMIT
13.07.2022

Italian textile machinery sector returning to pre-Covid levels

  • Annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers

  • Digitalization and Sustainability Key to Resiliency for Italian Textile Machinery Sector

The objective critical issues faced by Italy as a whole throughout the course of 2021, primarily dictated by a pandemic that upset any and all pre-existing equilibriums, have not slowed or halted the Italian textile machinery sector.

Indeed, data presented during the annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers, held on 1 July proved decidedly positive, showing that in 2021 the sector recovered significantly compared to 2020, to the point of returning to pre-Covid levels.

Specifically, Italian textile machinery production amounted to 2.388 billion euros (+35% over 2020 and + 5% over 2019), with total exports amounting to 2.031 billion euros (+37% over 2020 and +9% over 2019).

  • Annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers

  • Digitalization and Sustainability Key to Resiliency for Italian Textile Machinery Sector

The objective critical issues faced by Italy as a whole throughout the course of 2021, primarily dictated by a pandemic that upset any and all pre-existing equilibriums, have not slowed or halted the Italian textile machinery sector.

Indeed, data presented during the annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers, held on 1 July proved decidedly positive, showing that in 2021 the sector recovered significantly compared to 2020, to the point of returning to pre-Covid levels.

Specifically, Italian textile machinery production amounted to 2.388 billion euros (+35% over 2020 and + 5% over 2019), with total exports amounting to 2.031 billion euros (+37% over 2020 and +9% over 2019).

However, these results do not cancel the obstacles that companies are still facing. Looking to the near future, expectations are for a rather uncertain outlook, as underscored by ACIMIT President Alessandro Zucchi: “2022 remains a year replete with unknown factors, starting with the Russian-Ukrainian conflict, along with the persistence of the pandemic, which seriously risk delaying expected growth consolidation for businesses in the sector. Difficulties in finding raw materials and components negatively affect the completion and fulfilment of orders processed as far back as 2021. To boot, rising energy costs and inflationary trends affecting numerous commodities are depressing overall business confidence. So the outlook for the sector is not so good.”
As such, the two cornerstones through which ACIMIT aims to support the Italian textile machinery sector are digitilization and sustainability.

4.0: The textile machinery sector looks to the future
The road to digital transformation has already led numerous manufacturers to completely rethink their production processes, rendering them more efficient and l ess expensive. The digital world is moving ahead at a decisive rate in the textile machinery sector, where the buzzwords are increasingly, for instance, the Internet of Things connecting to a company’s ecosystem, machine learning algorithms applied to production, predictive maintenance, and the integrated cloud management of various production departments. It is no coincidence that ACIMIT has focused decisively on its Digital Ready project, through which Italian textile machinery that adopt a common set of data are certified, with the aim of facilitating integration with the operating systems of client companies (ERP, MES, CRM, etc.).

A green soul
Combining production efficiency and respect for the environment: a challenge ACIMIT has made its own and which it promotes among its members through the Sustainable Technologies project. Launched by the association as early as 2011, the project highlights the commitment of Italian textile machinery manufacturers in the area of sustainability. At the heart of the project is the Green Label, a form of certification specifically for Italian textile machinery which highlights its energy and environmental performance. An all-Italian seal of approval developed in collaboration with RINA, an international certification body.
The assembly held on 1 July provided an opportunity to take stock of the Sustainable Technologies project, more specifically, with the presentation of the Rina Consulting survey on the Green Label’s evolution and impact in recent years.

The results have confirmed the initiative’s extreme validity. The technological advances implemented by the association’s machinery producers participating in the project have effectively translated into benefits in terms of environmental impact (reduction of CO2 equivalent emissions for machinery), as well as economic advantages for machinery users.

With reference to the year 2021, a total of 204,598 tons of CO2 emissions avoided on an annual basis have been quantified, thanks to the implementation of improvements on machinery. This is a truly significant reduction which, for the sake of comparison, corresponds to the carbon dioxide emissions generated by 36,864 automobiles travelling an average of 35,000 km a year. In terms of energy savings, the use of green labeled textile machinery has provided excellent performances in allowing for a reduction of up to 84% in consumption.

A round table discussion on the Green Label’s primary purpose
The environmental and economic impact generated in production processes for Italian textile machinery through the use of Green Label technologies was the focus of the round table which concluded the ACIMIT assembly.

Moderated by Aurora Magni (professor of the Industrial Systems Sustainability course at the LIUC School of Engineering), the debate involved Gianluca Brenna (Lipomo Printing House administrator and Vice President of the Italian Fashion System for Welfare), Pietro Pin (Benetton Group consultant and President of UNI for the textile-clothing area), Giorgio Ravasio (Italy Country Manager for Vivienne Westwood), as well as ACIMIT President Alessandro Zucchi.

Called on to compare common factors in their experiences relating to environmental transition processes for their respective companies, the participants were unanimous: the future of Italian textile machinery can no longer ignore advanced technology developments capable of offering sustainable solutions with a low environmental impact while also reducing production costs. This philosophy has by now been consolidated, and has proven to lead directly to a circular economy outlook.

The upcoming ITMA 2023 exhibition
Lastly, a word on ITMA 2023, the most important international exhibition for textile machinery, to be held in Italy from 8 to 14 June 2023 at Fiera-Milano Rho. Marking the 19th edition of ITMA, this trade fair is an essential event for the entire industry worldwide, providing a global showcase for numerous innovative operational solutions on display. A marketplace that offers participants extraordinary business opportunities. The participation of Italian companies is managed by ACIMIT.

(c) AkzoNobel
13.07.2022

AkzoNobel launches tool to drive bodyshop sustainability

Bodyshops can now take advantage of the vehicle refinish industry’s first repair calculator to measure, manage and reduce carbon emissions, which has been developed by AkzoNobel.

Designed to help customers improve their carbon footprint when using the company’s premium refinish products, the CO2eRepairCalculator* is part of a new initiative which aims to encourage bodyshops to become more sustainable.

The tool is the latest digital innovation from AkzoNobel focused on making a long-lasting difference to customers. It identifies the carbon levels associated with the painting and drying process – including the energy consumed – and is linked directly to the vehicle refinishing products being used. It also provides data relating to the emission of volatile organic compounds (VOCs), therefore helping customers to understand where improvements can be made.

When using the tool, the emissions and energy consumed are calculated based on a controlled two-panel repair in a spray booth to Greenhouse Gas Protocol accounting standards. The results are presented in an online dashboard, which allows local energy prices to be factored in.

Bodyshops can now take advantage of the vehicle refinish industry’s first repair calculator to measure, manage and reduce carbon emissions, which has been developed by AkzoNobel.

Designed to help customers improve their carbon footprint when using the company’s premium refinish products, the CO2eRepairCalculator* is part of a new initiative which aims to encourage bodyshops to become more sustainable.

The tool is the latest digital innovation from AkzoNobel focused on making a long-lasting difference to customers. It identifies the carbon levels associated with the painting and drying process – including the energy consumed – and is linked directly to the vehicle refinishing products being used. It also provides data relating to the emission of volatile organic compounds (VOCs), therefore helping customers to understand where improvements can be made.

When using the tool, the emissions and energy consumed are calculated based on a controlled two-panel repair in a spray booth to Greenhouse Gas Protocol accounting standards. The results are presented in an online dashboard, which allows local energy prices to be factored in.

The launch means it will now be easier for bodyshops to take positive action in an effort to meet their sustainability and carbon reduction targets. This is becoming increasingly important, as insurance companies are putting greater pressure on preferred bodyshop partners to cut their emissions in line with supply chain ambitions that meet the UN Sustainable Development Goals.

The CO2eRepairCalculator is currently being introduced in the UK market to Sikkens customers (with Lesonal to follow shortly). It will be rolled out across markets in Europe during the next few months.

*CO2e stands for carbon dioxide and equivalent gases. The tool measures carbon dioxide (CO2) and equivalent gases such as methane (CH4) and nitrous oxide (N2O), which all fall under the term greenhouse gases (GHGs).

More information:
AkzoNobel Coatings Automotive
Source:

AkzoNobel

08.07.2022

Swedish textile machinery in Brazil at Febratex

A delegation from TMAS, the Swedish textile machinery association, will participate in the forthcoming Febratex textile show which is being held in the German Village Park in Blumenau, in Santa Catarina, Brazil from August 23-26.

As the fourth largest textiles manufacturer in the world, Brazil’s annual revenues from textiles and apparel amount to an annual $48 billion and the industry employs around 1.5 million people directly.

As with the USA and many European countries, product shortages resulting directly from the Covid-19 pandemic, and subsequent supply chain difficulties, have emphasised to Brazil’s industry the attractiveness of more diversified and shorter supply chains which are closer to customers wherever possible. In the past two years, there has been less reliance on imports from Asia to Brazil, and opportunities are arising again for local manufacturing.

Svegea of Sweden has supplied many automatic collarette cutters to Brazilian companies, which are used by garment manufacturers around the world for the production of tubular apparel components such as cuff and neck tapes and other seam reinforcements.

A delegation from TMAS, the Swedish textile machinery association, will participate in the forthcoming Febratex textile show which is being held in the German Village Park in Blumenau, in Santa Catarina, Brazil from August 23-26.

As the fourth largest textiles manufacturer in the world, Brazil’s annual revenues from textiles and apparel amount to an annual $48 billion and the industry employs around 1.5 million people directly.

As with the USA and many European countries, product shortages resulting directly from the Covid-19 pandemic, and subsequent supply chain difficulties, have emphasised to Brazil’s industry the attractiveness of more diversified and shorter supply chains which are closer to customers wherever possible. In the past two years, there has been less reliance on imports from Asia to Brazil, and opportunities are arising again for local manufacturing.

Svegea of Sweden has supplied many automatic collarette cutters to Brazilian companies, which are used by garment manufacturers around the world for the production of tubular apparel components such as cuff and neck tapes and other seam reinforcements.

Svegea supplies many other bespoke machines for applications in the production of both garment components and technical textiles, including rewinding, measuring, inspection and band knife machines.

Eton Systems, the inventor and world’s leading provider of automated production systems for apparel and other textile-based processes, has supplied a large amount of workstations to Brazilian companies over the years, and believes its newly-launched Opta system is good news for this market becoming more efficient and profitable.

Automation is also high on the agenda of ACG Kinna Automatic, which specialises in automation solutions for filled products such as quilts, pillows and mattresses and also has extensive knowledge in areas such as bed linen and textile filters.

Given Brazil’s extensive forestry sector, the country is a key market for Texo AB, one of the world’s leading manufacturers of weaving machines for the production of paper machine clothing (PMC).

All paper manufacturing machines require a regular supply of PMC, which as large continuous engineered fabrics, carry the paper stock through each stage of the paper production process. With technologically sophisticated designs, they employ fibres and other polymeric materials in complex structures and each paper machine has an average of ten separate fabrics installed on it. Although the PMC business represents just a small proportion of the total cost of manufacturing paper, it can have a significant impact on the quality of the paper, the efficiency of a machine and machine production rates.

More information:
TMAS Febratex
Source:

AWOL Media

(c) adidas AG
07.07.2022

adidas Originals presents: “Always Original” Fall/Winter 2022 Drop One

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

Launching alongside the main Fall/Winter 2022 drop one selection is an expressive capsule collection co-created directly with the “Always Original Collective”. Inspired by each member’s interpretation of two key words – Belonging and Community – the capsule offers a host of bold and dynamic graphic pieces.

The first seasonal drop is accompanied by the arrival of an undeniably optimistic campaign centering on four members of the collective – Jari Jones, Amani, Naomi Otsu, and Lena Waithe – and inspired by the slogan: “They’ve been here for us. Now it’s our turn.”

The campaign visuals spotlight the shops and small businesses that helped to shape the lives of each dynamic changemaker: Yu & Me Book Store, Le’Jemalik Beauty Salon, Hibiscus Brew Coffee Shop, and Savant Studios. Putting the focus on those who have been there all along, the campaign seeks to demonstrate the power of allyship in communities around the world.

More information:
adidas adidas Originals clothing
Source:

adidas AG

(c) adidas AG
30.06.2022

adidas Originals and MRBAILEY announce their collaboration

Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again to ignite the start of an ongoing partnership that will see the innovative designer reimagine the Trefoil’s futuristic OZWORLD family of silhouettes.

MRBAILEY is the founder of innovative footwear design studio CONCEPTKICKS. London-based but nomadic by nature, the progressive creator’s practice specializes in an approach to footwear innovation that is distinctly speculative in thinking and undeniably boundary pushing in execution.

Using the biological research that informed the SST Ammonite silhouette as its starting point and informed by the ethos “nature is our greatest luxury”, MR BAILEY’s collaborative partnership with adidas Originals will explore the innate systems of design within the marine habitat. Building on the inherent wonder and beauty of aquatic lifeforms through design techniques, the partnership promises to challenge the artificial distinction between man made production and the natural world.

Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again to ignite the start of an ongoing partnership that will see the innovative designer reimagine the Trefoil’s futuristic OZWORLD family of silhouettes.

MRBAILEY is the founder of innovative footwear design studio CONCEPTKICKS. London-based but nomadic by nature, the progressive creator’s practice specializes in an approach to footwear innovation that is distinctly speculative in thinking and undeniably boundary pushing in execution.

Using the biological research that informed the SST Ammonite silhouette as its starting point and informed by the ethos “nature is our greatest luxury”, MR BAILEY’s collaborative partnership with adidas Originals will explore the innate systems of design within the marine habitat. Building on the inherent wonder and beauty of aquatic lifeforms through design techniques, the partnership promises to challenge the artificial distinction between man made production and the natural world.

Source:

adidas AG

ANDRITZ Nonwoven Wetlace CP-Linie Photo: Andritz
28.06.2022

ANDRITZ: First nonwovens pilot line for wipes with integrated wetlaid pulp process

International technology group ANDRITZ has established a new inline Wetlace™ CP pilot line with an original design at its center of competence in Montbonnot, France. The line combines both spunlace and wetlaid technologies.

From now on, partners will be able to conduct trials and test all options available for wipes production – from carded staple fibers to pulp and various combinations thereof. The combination of both spunlace and wetlaid technologies offers to move forward to more sustainable options while maintaining a high level of product quality, in particular by achieving high CD strength and good linting properties.

Over the past few decades, ANDRITZ has continued to innovate with various nonwoven processes, like spunlace, WetlaceTM and Wetlace™ CP, with the aim of optimizing the use of raw materials and focusing on sustainability by reducing the synthetic fiber content. Facing the growing demand for bio-wipes in parallel with enforcement of the EU’s single-use plastics directive last year, ANDRITZ has decided to support its customers making their investment decisions.

International technology group ANDRITZ has established a new inline Wetlace™ CP pilot line with an original design at its center of competence in Montbonnot, France. The line combines both spunlace and wetlaid technologies.

From now on, partners will be able to conduct trials and test all options available for wipes production – from carded staple fibers to pulp and various combinations thereof. The combination of both spunlace and wetlaid technologies offers to move forward to more sustainable options while maintaining a high level of product quality, in particular by achieving high CD strength and good linting properties.

Over the past few decades, ANDRITZ has continued to innovate with various nonwoven processes, like spunlace, WetlaceTM and Wetlace™ CP, with the aim of optimizing the use of raw materials and focusing on sustainability by reducing the synthetic fiber content. Facing the growing demand for bio-wipes in parallel with enforcement of the EU’s single-use plastics directive last year, ANDRITZ has decided to support its customers making their investment decisions.

The Montbonnot pilot line has been rebuilt to integrate the new headbox inside the spunlace line. Pulp can be fed in directly and entangled with carded staple fibers to produce unique nonwoven fabrics designed for end uses as bio-wipes.

Source:

Andritz

(c) Autoneum Management AG
27.06.2022

Autoneum: Sound-insulating technologies for electric drives

Catering to the acoustic requirements of electric vehicles, Autoneum has extended its concepts for noise-reducing engine encapsulations to new applications related to electric drives. Hybrid-Acoustics PET and the foam-based alternatives Hybrid-Acoustics FLEX and Fit FLEX ensure optimum noise protection in e-cars and thus improve driving comfort. All three technologies are characterized by a high acoustic performance tailored to specific customer needs and zero waste production.

Disturbing noises such as the high-frequency sounds of e-motors and other electric devices or the whining noise of the gearbox are posing new acoustic challenges for vehicle manufacturers worldwide. Anticipating the increasing demand for sound-reducing components in both the front and the rear of e-cars early on, Autoneum has expanded its technologies for noise protection in the engine bay to new tailor-made applications for electric vehicles.

Catering to the acoustic requirements of electric vehicles, Autoneum has extended its concepts for noise-reducing engine encapsulations to new applications related to electric drives. Hybrid-Acoustics PET and the foam-based alternatives Hybrid-Acoustics FLEX and Fit FLEX ensure optimum noise protection in e-cars and thus improve driving comfort. All three technologies are characterized by a high acoustic performance tailored to specific customer needs and zero waste production.

Disturbing noises such as the high-frequency sounds of e-motors and other electric devices or the whining noise of the gearbox are posing new acoustic challenges for vehicle manufacturers worldwide. Anticipating the increasing demand for sound-reducing components in both the front and the rear of e-cars early on, Autoneum has expanded its technologies for noise protection in the engine bay to new tailor-made applications for electric vehicles.

With the fibrous technology Hybrid-Acoustics PET and the two foam alternatives Hybrid-Acoustics FLEX and Fit FLEX, the Company offers three standardized technologies that reduce noise directly at the source, thereby improving driver comfort. All three technologies are produced waste-free and their adaptive capacity to different sizes and shapes allows for a broad spectrum of uses in electric vehicles: from e-motor encapsulations to the reduction of noise and vibration of inverters, gearbox, pumps and compressors. By offering both fibrous and foam-based variants, Autoneum is able to flexibly cater to individual customer needs and preferences with regard to material, acoustic concept, sustainability and costs.

In terms of sustainable noise protection in the engine bay, Autoneum’s patented innovation Hybrid-
Acoustics PET sets the tone: it is made of 100 percent PET with up to 50 percent recycled fibers; cut-offs in production are reclaimed, processed and reused and the material can be fully recycled at the end of product life. The unique textile technology, which is part of the Company’s sustainability label Autoneum Pure, is particularly suited to attenuating high-frequency sounds of the electric drive unit and offers the optimum balance of absorption and insulation. Moreover, components made of Hybrid-Acoustics PET are up to 40 percent lighter compared to standard insulators.

To accommodate the differing preferences of vehicle manufacturers, Autoneum has complemented its lightweight textile technology with two foam-based alternatives. Since the foam is injected in both technologies, no waste is generated during production either. Hybrid-Acoustics FLEX is based on the same acoustic concept as Hybrid-Acoustics PET, but the decoupler is made of foam instead of felt. Autoneum’s Fit FLEX, on the other hand, combines the foam decoupler with an injection molded heavy layer. Thanks to the high geometrical adaptability of foam to even complex shapes, both technologies offer outstanding acoustic performance in the insulation of e-motors and other noise sources in electric vehicles. Furthermore, the absorbing or insulating acoustic quality of the foam can be flexibly tuned to specific customer needs.

Source:

Autoneum Management AG

(c) Coperion GmbH
24.06.2022

Coperion: New Development for Plastic Fiber and Flake Recycling

With the goal of making recycling of lightweight, high-volume fiber and flake recyclate much more economical and, in some cases even possible, Coperion has developed a new version of its ZS-B side feeder. Using the innovative ZS-B MEGAfeed, plastic recyclate with a bulk density under 200 kg/m³, long considered intake-limited and thus not worth recycling, can be reliably fed in large quantities into Coperion’s ZSK twin screw extruder and be concurrently recycled and compounded.

The ZS-B side feeder’s novel design makes it possible to feed very high rates of fiber and flakes, such as PA, PE, PET, and PP. As a result, the ZSK twin screw extruder’s high capacity can be fully exploited when the ZS-B MEGAfeed is used. Very high throughputs in both mechanical and chemical recycling of post-industrial and post-consumer waste are achieved.

With the goal of making recycling of lightweight, high-volume fiber and flake recyclate much more economical and, in some cases even possible, Coperion has developed a new version of its ZS-B side feeder. Using the innovative ZS-B MEGAfeed, plastic recyclate with a bulk density under 200 kg/m³, long considered intake-limited and thus not worth recycling, can be reliably fed in large quantities into Coperion’s ZSK twin screw extruder and be concurrently recycled and compounded.

The ZS-B side feeder’s novel design makes it possible to feed very high rates of fiber and flakes, such as PA, PE, PET, and PP. As a result, the ZSK twin screw extruder’s high capacity can be fully exploited when the ZS-B MEGAfeed is used. Very high throughputs in both mechanical and chemical recycling of post-industrial and post-consumer waste are achieved.

Increased Throughput in Numbers
With a ZSK 58 Mc18 twin screw extruder, the throughput increase and thus the potential of the new ZS-B MEGAfeed becomes very clear. When recycling PA fibers with a bulk density of ~40-50 kg/m3, throughputs of 70 kg/h were previously achieved using conventional equipment. When the PA fibers were fed into the ZSK extruder using the ZS-B MEGAfeed, throughputs increased about fourteenfold to 1,000 kg/h. Similar results were achieved recycling carbon fibers with a bulk density of ~50-70 kg/m3; in this case, throughputs increased from 50 kg/h to 2,500 kg/h using the ZS-B MEGAfeed. When recycling PCR (Post-Consumer Recycled) flakes, throughputs increased from 50 kg/h to 700 kg/h, and from 80 kg/h to 1,300 kg/h with multilayer film flakes.

Key to Economical Recycling of A Wide Variety of Plastics
Plastics previously considered not recyclable are becoming a valuable raw material using the new Coperion ZS-B MEGAfeed. For example, PCR flakes or recyclate from carbon fiber-reinforced plastics can now be fed into the ZSK extruder at high feed rates and recycled economically.

In the case of mechanical upcycling, upstream processes necessary for compounding, such as compacting, melting and agglomeration, are completely eliminated using the ZS-B MEGAfeed technology. In this recycling process, flakes and fibers can be fed directly into the ZSK extruder, where they are melted, compounded, devolatilized, and filtered in a single step. In so doing, both investment costs and energy consumption drop. The production process becomes significantly more efficient. Moreover, the thermal product stress is reduced and recyclate quality increases.

Even when recycling PET, the feed rate is no longer a limiting factor. With the ZS-B MEGAfeed, PET flakes and fibers can be fed into the ZSK twin screw extruder in large quantities with no pre-drying or crystallizing, where they can be processed with the highest degree of profitability.

The ZS-B MEGAfeed can also feed large quantities of post-consumer waste, adding appreciable value to the chemical recycling process with the ZSKs. ZSK throughput rates are very high with the ZS-B MEGAfeed. Preheating of the recyclate via mechanical energy input of the twin screws thus becomes even more economical for further processing in the reactor.

Existing Coperion extruders can be retrofitted with ZS-B MEGAfeed technology to greatly expand their spectrum of applications and increase their throughput rates.

Source:

Coperion GmbH / Konsens Public Relations GmbH & Co. KG

© Natalie Wunder
From left: Patrick Engel (STFI), Caspar Böhme (Sumo), Ilka Kaczmarek (KF), Dr. Marina Crnoja-Cosic (KF)
22.06.2022

Kelheim Fibres wins Techtextil Innovation Award

The viscose specialities manufacturer Kelheim Fibres has won the Techtextil Award in the "New Concept" category for their project "Cellulose-based nonwovens for highly absorbent reusable products".
This award is intended to make cutting-edge developments visible, promote unconventional thinking and intensify the dialogue between researchers, manufacturers.

The starting point for the innovation was the search for a washable and thus reusable absorbent pad made of completely bio-based materials for the cloth diaper of the Berlin-based start-up Sumo.
Two main requirements of the application are obvious: A fast and efficient liquid distribution and high absorbency should minimise rewetting and leakage. Both are ensured by speciality viscose fibres from Kelheim, which have been making this essential contribution to absorbent hygiene products such as tampons for many years. The obvious solution was therefore to optimally utilise the synergies between knitted and woven structures with nonwovens.

The viscose specialities manufacturer Kelheim Fibres has won the Techtextil Award in the "New Concept" category for their project "Cellulose-based nonwovens for highly absorbent reusable products".
This award is intended to make cutting-edge developments visible, promote unconventional thinking and intensify the dialogue between researchers, manufacturers.

The starting point for the innovation was the search for a washable and thus reusable absorbent pad made of completely bio-based materials for the cloth diaper of the Berlin-based start-up Sumo.
Two main requirements of the application are obvious: A fast and efficient liquid distribution and high absorbency should minimise rewetting and leakage. Both are ensured by speciality viscose fibres from Kelheim, which have been making this essential contribution to absorbent hygiene products such as tampons for many years. The obvious solution was therefore to optimally utilise the synergies between knitted and woven structures with nonwovens.

In doing so, the advantages of nonwovens in combination with speciality viscose fibres in terms of absorbency (through e.g. more open-pored structures) have been perfectly transferred from the field of disposable to the world of reusable products. For reusable products, however, there is another challenge to overcome: they must remain stable during washing and over several cycles of use. To ensure this, an innovative nonwoven construction was developed in close cooperation with the STFI. These nonwovens can be used as a stand-alone solution or integrated into a textile structure.

Source:

Kelheim Fibres

(c) Bemberg™ by Asahi Kasei / C.L.A.S.S.
14.06.2022

Bemberg™ at Pitti Uomo 102 in partnership with MagnoLab

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

Bemberg™ is teaming up with MagnoLab, a network of Biella-based companies apt to carry out projects related to sustainability and circular economy, to create and display T-shirts that combine environmental responsibility and aesthetic research at the 102nd edition of Pitti Uomo.

Bemberg™ is used in shirts, cocktail dresses, dust coats, coordinates, outerwear and more by international brands operating in the fashion and luxury industries. To demonstrate its journey and evolution in contemporary style, Bemberg™ has collaborated with MagnoLab to develop a project that resulted in contemporary cut I-shirts presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the yarn.

The project conceived for Pitti Uomo 102 stems from the spirit of Bemberg™ and fits perfectly into the philosophy of MagnoLab, whose mission is to carry out projects related to environmental responsibility through a joint and participatory approach of partners, and to create value by developing innovative products and processes with rapid testing cycles, according to a lean management model.

Source:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

(c) SHIMA SEIKI MFG., LTD.
14.06.2022

SHIMA SEIKI to exhibit at Techtextil 2022 in Frankfurt

SHIMA SEIKI MFG., LTD. of Wakayama, Japan, along with its Italian subsidiary SHIMA SEIKI ITALIA S.p.A., will be participating in the Techtextil exhibition in Frankfurt, Germany from the 21st till the 24th of June 2022.

SHIMA SEIKI MFG., LTD. of Wakayama, Japan, along with its Italian subsidiary SHIMA SEIKI ITALIA S.p.A., will be participating in the Techtextil exhibition in Frankfurt, Germany from the 21st till the 24th of June 2022.

On display will be SHIMA SEIKI’s latest innovation in flat knitting technology as applied to the field of technical textiles—a prototype weft knitting machine capable of multi-axial yarn insertion. Fabrics produced on this machine use inlay technique for the production of hybrid textiles that combine the stretch characteristics of knitted fabrics with the stability of woven textiles, suited to various technical applications. To this, warp yarn is inserted to further expand its capability to produce 3D-shaped carbon fiber and composite preforms directly on the machine. This is made possible by taking advantage of the fact that flat knitting as a textile production method is capable of producing end products that are shaped-to-form and with added thickness. Compared to current methods of preform production, savings in post-processing time, material, labor and associated costs are immense, realizing efficient and sustainable production. SHIMA SEIKI’s own yarn unwinding technology is also used for optimum yarn feed and tension for use with technical yarns that are otherwise difficult to knit. Industrial textile samples knit on the multi-axial machine will also be available for examination on-site.

SHIMA SEIKI's SDS®-ONE APEX4 3D design system will be available for demonstrations as well. Of particular interest should be its ultra-realistic simulation capability that realizes Virtual Sampling. When countless variations must be evaluated before arriving at a final design, virtual product samples can be used to streamline the decision-making process by minimizing the enormous amount of time, cost and material normally associated with producing actual samples for each variation. When approved, the same data can be converted to machine data for immediate knitting, significantly reducing lead times.

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH