From the Sector

The 9th edition of Bangladesh Denim Expo has been successfully completed at International Convention City Bashundhara, Dhaka with the aim of highlighting the importance to develop business relationships for promoting best working practices. It showcased the strength and capacity in denim manufacturing of Bangladesh.

The theme of 2-days expo held on 7th & 8th November set ‘Simplicity’ to display latest trends of denim products to the global brands and retailers. Over 5540 visitors and buyers from 1018 companies&55countries from around the world joined the expo.

The theme of this edition ‘Simplicity’ is aimed at defining a much simpler, much easier definition to understand sustainability and ecology in denim. The Founder & CEO of Bangladesh Denim Expo said that “The underlying concept of the Bangladesh Denim Expo is to fulfill the need of the international denim community, offering the opportunity to make new contacts with potential buyers, discovering new products and to gain a comprehensive overview of the latest developments available from the Bangladesh Denim Industry”.

A total of 63 exhibitors from 12 countries with Bangladesh displayed their products in the 2-day show held on 7th and 8th November 2018. As Simplicity is the core of this edition of the expo and its series of seminars also let the visitors learn about the process of the Simplicity in denim manufacturing. A total of five seminars and two panel discussions were organized in the expo where international and national experts shared their opinions. The seminars highlighted the need for ‘Simplicity’ within the entire denim supply chain.

Trend Zone
A special event ‘Trend Zone’ area, the unique space dedicated to showcase the latest denim trends and innovative products, has been expanded in this edition where visitors have been able to gain insights on denim fabrics, styling and finishing available in Bangladesh, together with an offer of the most relevant denim publication.

For the third consecutive year, the Italian brand Zerobarracento was selected to embody the excellence of Italy at the Budapest Fashion Week. On November 14th, Zerobarracento will show on runway S/S 2019. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. 0 means: zero waste, reduced pollution, and reduced emissions. 100 means: 100% quality, Made in Italy, sustainability and transparency of the production. Patterns are developed with zero-waste techniques, that eliminates textile waste at the design stage, adopting a zero-waste design approach reduces textile waste and the demand on natural resources. The pieces are 100% made in Italy, created with premium sustainable and traceable materials.

Camilla Carrara, CEO and designer of Zerobarracento, describes the collection as follows: "garments are created with the GOTS certified Bacx™ by Centro Seta organic silks sourced from C.L.A.S.S. e.commerce and the Newlife™ transformed polyester. Shapes and colours were inspired by a Malaysian trip: simplicity and nature are blended giving life to saturated colours".
We are pleased that the collaboration with the Budapest Fashion Week lasts over time and is positive to see the growing interest for the issue of sustainability by consumers of this country.

Chomarat has specialized in scrim reinforcements for construction materials for more than 50 years. Now, it has invested in a new pilot production line to develop its next generation of reinforcements. Unique in the market and designed entirely by CHOMARAT’s teams, this technological innovation was born by the Group’s body of technological know-how. Conceived for the development of next generation cement board and roof-waterproofing reinforcements, the machine is versatile for developing materials for new markets. The new line will become operational in early 2019 at CHOMARAT’s construction plant in Anderson, South Carolina, USA.

A technological innovation for higher performance
The new pilot line will enable CHOMARAT to accelerate its development projects focusing on cost, performance and sustainability. The Group’s goal is to launch a new generation of laid scrim reinforcements for construction materials, with incomparable performance. “We are working on all the parameters (technological, chemical formulations, textile fibers) to optimize the performance of CHOMARAT scrims, such as protecting glass against alkali in cement or increasing impact resistance and water repellency. We plan to stay in front of economic and environmental challenges facing the construction market,” explains Raphaël PLEYNET, Director of Composites & Construction Europe at CHOMARAT.

“This pilot scrim line is a key element in the Group’s global innovation and development strategy. The technological developments achieved on this equipment will enable us to lead through innovation, meet the challenges to come for construction materials, and enhance our value to the market” adds John LEATHAM, Director of Sales and Marketing at CHOMARAT North America.

Combining expertise from textile and chemical-formulation technologies
The scrims designed and developed by CHOMARAT are reputed for their advantages: dimensional stability, laminating quality with other materials (film or veils), excellent mechanical performance, and very good protection against the alkalinity of cement. “CHOMARAT’s knowhow in laid-scrim manufacturing is based on the combined expertise in textile and chemical-formulation technologies. With this new pilot technology, CHOMARAT will be able to build on these two advantages and propose even better-performing materials!” concludes Philippe SANIAL, Director of Research & Technologies at CHOMARAT.

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.

• At Kingpins Show Amsterdam (24-25 October) the new “Committed Accessories” dedicated to denim take centre stage.

For the appointment with the exhibition dedicated to denim Metalbottoni focuses on its new range of increasingly green accessories which have captured the attention of the northern European brands most attentive to sustainability in the world of jeans and elsewhere. A range of proposals which, in recent months, has progressed remarkably, following the rules established by the corporate responsibility protocol called NO IMPACT.

This is a responsible approach underlined by the promise “Committed Accessories”, but also a strategic choice with a view to approaching those markets which so far have appeared to be most keen on the subject, for example northern Europe, Benelux and the United States, California in particular. This means that Metalbottoni is acting with increasing assertiveness on those scenarios where it has been present for a long time, in order to increase the segments depth, intercepting new ones, thanks to its wide-ranging eco-compatible proposal.

NO IMPACT: “Committed Accessories” expanded

It is the constant search for sustainable innovation that reveals the extent of the progress made over the past few months by Metalbottoni. For the Kingpins Show exhibition, there are many novelties in store from the company, extending its range in terms of sustainability. Firstly, there is the new MONSTER line eco-processing, special for pure denim, which – apart from metal – includes new material solutions developed through high-profile collaborations.

Also the LEATHER ACCESSORIES line is extending its range of sustainable materials. The line of tags and rear waistband labels is enhanced through interpretations based on two new eco-friendly materials: recycled jacron and cork. For denim designed to be 100% green, also in accessories. Sustainable proposals are increasingly integrated throughout the Metalbottoni range, for example the new glossy and satin finishing developed for the line LABORA on exclusive metal accessories.

Partnerships with brands from northern Europe: Bik Bok and Kings of Indigo

One of the most important collaboration in sustainable fashion is the one with the Norwegian brand Bik Bok. The brand that was founded in 1973 dedicated to young women, today offer accessible trend driven fashion through a network of over 200 single-brand stores in Norway, Sweden, Finland and Austria. The brand has since 2017 chosen to use only BCI (Better Cotton Initiative) certified cotton for their in house premium denim brand Never Denim. For Never Denim Metalbottoni has realized a series of jeans buttons and personalized rivets, all entirely produced according to the NO IMPACT protocol; which means recycled raw materials, no use of chemical agents, through processing and machinery that minimize the use of water and electricity, resulting 100% from photovoltaic panels. All these features are part of a capsule developed for the new AW 2018 collection for Never Denim entirely made with Fair Trade certified cotton. Thanks to this project, the No Impact becomes an integral part of a collection that is aimed at a very large, young and aware public.

Another important brand which has chosen the new NO IMPACT metal accessories is Kings Of Indigo, the Dutch denim mill which is presenting top-quality jeans, inspired by traditional American style, combined with Japanese attention to detail, which today has as many 250 authorised dealers in 12 countries, with a very strong focus on northern Europe.

More and more sportswear for the new Monster SS 2020 collection

The great Metalbottoni classic dedicated to denim confirms the trend of strongly merging with the world of sportswear. The MONSTER line introduces the style developments of the SS 2020 season, with the range being more and more influenced by technical and sports interpretations, alongside sustainable production processes based on the NO IMPACT protocol. The new MONSTER proposals include items made of non-metal material, using sustainable processes, of natural origin and 100% biodegradable; these accessories are similar in appearance to traditional polyester, interpreted in a responsible way, developed through a series of special and unique effects. Also the button, rivet and small plate range has been restyled, having always been the core of the MONSTER line. Today the number of solutions available increases  hanks to new vintage finishing, developed on metal accessories, which are also totally green. “The denim world is moving in a clear direction: that of sustainability.” says Maria Teresa Ricciardo, Creative Director at Metalbottoni, “This is true in particular for some markets, which are strategic for us, and where we are proving increasingly successful, thanks to constant product and process research from a green  perspective, which Metalbottoni today is able to offer within the framework of the NO IMPACT pathway which we have been pursuing for a long time”.

A new important partnership marks the path of Itema towards a greener future for the whole denim production chain. Prosperity Textile, one of the main denim producers worldwide, has chosen for its new facility one of the most interesting and sustainable-oriented Itema technologies, iSAVER™ equipped on the Itema R95002denim. Prosperity Textiles is, in fact, one of the early adopters of this new technology chosen for the new plant that the world-famous indigo fabrics producer will open in Vietnam, and that will be exclusively equipped with the latest Itema weaving machine model, demonstrating once again its green, future-oriented approach.

Thanks to its partnership with Itema, Prosperity Textiles makes again a step forward in terms of sustainable innovation, as one of the first denim producers able to successfully turn - even the weaving production - green. A partnership that is planned to be showcased in some of the most important textiles exhibitions worldwide focusing on Asian and denim markets. A path that starts with KingpinsShow, Amsterdam (October 24-25) where the Chinese denim producer will put into the spotlight this brand-new solution aimed at further increasing the eco-driven approach of the company; an important appointment is also in the Itema calendar: the ITMA Asia + CITME 2018 exhibition, Shanghai (October 15-19) where the Italian company showcased the important green step-forward in denim weaving processes and the full range of its innovations.

iSAVER™: the ideal green tool for denim weaving
This new technology, developed by ItemaLab™, the Itema Advanced Innovation Department, isable to completely eliminate the left-hand weft waste, allowing to insert the weft yarns in the fabric without the need of additional yarns. iSAVER™ significantly reduces raw material waste, leading to tangible benefits in terms of machine’s efficiency, cost reduction and energy saving.

Just consider that the weaver will gain a minimum saving of € 2.000 per year per machine, and our planet will gain even more. In fact, for the first time in the weaving industry, a sustainable approach when choosing the weaving equipment is now possible. Thanks to iSAVER™, 1.000 Kg of cotton per machine per year – the 3% of the total raw materials - will be saved, thus avoiding the waste of 20 million liters of water, equivalent to 400.000 showers.

Numbers are clear: the introduction of iSAVER™ clearly sets a new benchmark in terms of sustainability within denim fabric production. Furthermore, the iSAVER™ is one of the key features of the Itema R95002denim, the rapier weaving machine born and designed to weave denim guaranteeing to weavers superior textile quality, outstanding user-friendliness and tangible energy and raw materials saving.

A joint eco-driven path
Itema, understanding very well the importance of saving resources and energy to drive the textile production in the direction of a more conscious manufacturing, focused its attention to develop breakthrough weaving solutions and in 2018 introduced to the market the iSAVER™, a revolutionary device dedicated specifically to denim fabrics able to eliminate the waste selvedge on the left-hand side of the fabric.

This is one of the reasons-why Prosperity Textiles has chosen to adopt this extraordinary technology for its new facility. Today Prosperity Textiles is one of the main denim producers worldwide, counting 1,300 employees and 20 offices worldwide. Moreover, a second state-of-theart denim mill will be inaugurated in Vietnam by the end of 2018.
What makes Prosperity able to stand out on a global scale, is not simply its products high quality but the ability to conciliate flawless denim fabric production with a sustainability-oriented mindset that permeates every stage of their textile supply chain.

Prosperity, indeed, adopted innovative green manufacturing concepts through all stages of the company’s operations, from product development, raw materials procurement and processing, to natural resources and energy utilization including waste management. Prosperity’s denim production is based on the employment of best quality yarns available on the market, while still targeting the most sustainable sources, from BCI to organic, recycled cotton, and from Tencel™ Lyocell to Sustans™, in 2017, more than 20 million yards fabric sales from Prosperity are with sustainable fibers inside.
The introduction of eco-friendly dyeing and finishing practices allows the company to create beautiful indigo shades and performance denims, with less water and energy consumption compared to the traditional systems. Last year, Prosperity produced 20% more fabrics than 2016, yet the water and electricity use and greenhouse gas emission was down by 11.5%, 7.9% and 5.4% respectively.

In this continuous process of improvement and contribution to a greener industry and planet, plays a central role the recent renewal of the historic partnership and strategic alliance with Itema – the leading manufacturer of cutting-edge weaving solutions – which represents the natural evolution of a constant process of research for partners able to support Prosperity Textiles’ growth as a sustainable company.
Up to now, all innovations and efforts done in this regard addressed the traditionally more polluting steps of the denim production. In fact, if the development of green technologies is nowadays spread in many fabric processing stages, such as finishing and dyeing, weaving was not yet capable to provide sustainable solutions to weavers.

• Huntsman Textile Effects and The Chemours Company FC, LLC (‘Chemours’) have agreed to expand their long-term alliance in the area of durable water repellence (DWR).

Singapore – By combining the strengths of both companies in innovation, technical support and marketing, the expanded co-operation unlocks the full potential of the alliance to develop and deliver new, sustainable DWR solutions and chemistry.  This historical alliance that was established in the early 1990s has been at the forefront of delivering state-of-the-art solutions to the textile industry for durable water repellent effects. In addition to
fluorinated solutions, the expanded alliance will now be able to offer non-fluorinated alternatives as well. The alliance will cover different aspects of the value chain including research, marketing, technical support and manufacturing.

“Strengthening the partnership between Huntsman Textile Effects and Chemours unlocks the full potential of both companies to shape technology and product offerings in sustainable durable water repellency. Our cooperation, which has stood the test of time, has clearly demonstrated that strong environmental credentials and performance can co-exist in equal measure. We are excited to move forward with a broader alliance as we strengthen our position as the industry leader in DWR textile solutions,” said Jay Naidu, Vice President, Strategic Marketing and Planning, Huntsman Textile Effects.

“Chemours is excited to expand our partnership with Huntsman Textile Effects. This partnership reinforces our commitment to take a leadership role in the innovation and development of more sustainable and high performing products that address the rapidly evolving needs of the textile industry and the consumers that use these products,” said Jesal Chopra, Vice President, Chemours Fluoropolymers.

Together, Huntsman Textile Effects and Chemours have worked to lead the textile industry’s transition  from long-chain water repellent products to more environmentally friendly short-chain chemistry and, more recently, non-fluorinated chemistry. The collaboration has resulted in new, market-leading DWR solutions that deliver on performance and sustainability. Chemours introduced Teflon EcoElite™ with Zelan™ R3 technology in 2015, a renewably sourced, non-fluorinated water repellent finish. Containing 60% plant-based materials* and complying with all key industry standards, Zelan™ R3 repellent offers excellent water repellency and durability while preserving fabric breathability. It meets or exceeds performance levels possible with fluorinated technologies. Teflon™ Eco Dry with Zelan™ R2 PLUS technology, which compliments Teflon EcoElite™, was recently introduced. Zelan™ R2 PLUS contains 30% renewably sourced plant-based raw materials* and is focused on delivering a high level of durable water repellency for all substrates.

In 2017, Huntsman Textile Effects introduced PHOBOTEX® RSY non-fluorinated durable water repellent, which was developed to specifically meet extreme protection, comfort and durability requirements for both synthetic and cellulosic fibers, delivering an enhanced environmental profile for brands. PHOBOTEX® RSY durable water repellent raises the bar in performance on synthetics, allowing brands to offer high-performance weather protection with an assurance of eco-friendly sustainability. Providing effective protection in extreme environments together with breathable comfort, PHOBOTEX® RSY durable water repellent repulses rain, sleet, and snow, ideal for highperformance outerwear fabrics.

Both companies bring a rich and established heritage firmly centered on research and innovation. Through their expanded alliance, joint research and development efforts in DWR enable Huntsman and Chemours to stay at the forefront of industry trends and regulatory changes for a more sustainable textile industry.

Virginia-based Launderer Recognized for Commitment to Sustainability and Conservation Practices
Handcraft Linen Services, the Richmond, VA-based independent medical launderer, has been certified Clean Green, reflecting the company’s dedication to operational efficiency and sustainability. Linen, uniform and facility services companies receive this distinction by adhering to TRSA-designated water and energy use thresholds and deploying best management practices (BMPs) consistent with the ASTM International environmental laundering standard.
 
Handcraft Linen Services’ customers can be assured their reusable healthcare textiles are washed, dried and finished with processes that maximize sustainability and reduce greenhouse emissions. Clean Green certified operations demonstrate significant commitment to conservation and green operations through these BMPs:
•             Recovering heat from drained hot water and heat dispersed from the process of warming water
•             Recapturing drained water from rinses for reuse
•             Using environmentally friendly detergents
•             Removing solids and liquids from wastewater
•             Solar energy and energy-efficient lighting
•             Recycling programs
•             Re-routing trucks to save vehicle fuel
•             Spill prevention plans
 
The Clean Green certification is valid for three years at a time. TRSA inspects laundry facilities seeking certification and approves documentation of their water and energy use and BMP deployment through production reports they submit to auditors during the inspections. TRSA’s certification management protocol includes auditor training by the association’s inspection program administrator.
Clean Green aligns with the ASTM International standard, Guide for Sustainable Laundry Practices, which recognizes key criteria for the certification as universal indicators of maximum sustainability in commercial laundry work. ASTM’s review of TRSA BMPs verified these as the most effective and practical techniques for a laundry to achieve green objectives.
TRSA members prompted development of the standard, which was vetted in the sustainability subcommittee of the ASTM Committee on Textiles. Top technical experts, scientists and environmental professionals from outside the linen, uniform and facility services industry reviewed the BMPs. ASTM is the global leader in developing and delivering voluntary consensus standards unparalleled in building consumer confidence in product and service quality.
 
“I applaud Handcraft Linen Services for their sustainability efforts and maintaining the highest standards in their production and delivery operations,” said Joseph Ricci, TRSA president and CEO. “Meeting all the criteria for certification is not easy, but the company is committed to industry-leading processes and technologies.”

The fourth edition of the ICNF - International Conference on Natural Fibers – Smart Sustainable Solutions will be taking place from 1-3 July 2019 in Porto, Portugal, is accepting extended abstracts of two full pages until 31st January 2019.
The Conference, focused on the latest scientific and technical advances in natural fibers will bring together more than 300 participants from universities, research and technological centers and companies.

Program topics
Following up the success of ICNF2017 held in Braga, Portugal, focusing on the topic ‘Advanced Materials for a Greener World’, next year’s ICNF is devoted to the topic ‘Smart Sustainable Solutions’.
The conference topics include:

•    New processes for natural fiber agriculture extraction and processing;
•    Natural fiber reinforced biopolymers;
•    Innovative natural fibers & structures;
•    Functional natural fibers;
•    Natural fiber modification techniques;
•    Advanced fibrous structures based on natural fibers;
•    Nanodimensional natural fibers;
•    Natural fiber based polymeric composites;
•    Green composites;
•    Natural fiber based cementitious composites;
•    Applications of natural fibers in high end sectors;
•    Analytics, modeling and prediction of properties and behavior;
•    Biomimetics;
•    Product development based on natural fibers;
•    Markets for natural fibers;
•    Sustainability of natural fibers: life cycle assessment studies;
•    Textile processing of natural fibers;
•    Properties & characterization of natural fibers & structures.

Natural Fibrenamics Award 2019
After the success of last editions, the Natural Fibrenamics Award is again included in the ICNF2019 program to award the best innovative products in the field of natural fibers. The innovative product applications will be shown during the Conference in a special showroom and evaluated by a selected jury in terms of innovation, design and functionality. The contest intends to be a showcase of the latest innovations in the field of natural fibers, both for the scientific and industrial communities.

The online abstract submission is open until January 31, 2019 at the official ICNF2019 website: www.icnf2019.fibrenamics.com

• Italian expertise, research and green innovation.
• METALBOTTONI ups the stakes with one-of-a-kind interpretations, to enhance its market presence.

At Première Vision Accessories (Paris, 19-21 September) the company presents the new collection VÀNITA, a mix of leatherwear and sportswear, based on Made in Italy craft, with an increasingly wide and coordinated range.

Based on product experience, combining new trends in accessories. The METALBOTTONI strategy is enriched with product novelties which aim at exploring new existing market segments. A strategy which increasingly leads great artisan production skills to meet constant research and expansion of the range, with the world of sportswear becoming more and more pivotal; without forgetting the important sustainable innovations of the NO IMPACT protocol.

No Impact becomes “Committed Accessories”

The guideline for restyling the METALBOTTONI range over the past two years has been the recent implementation of the NO IMPACT corporate sustainability protocol, which has just acquired a new “dress”, associated with the following pay-off: “Committed Accessories”. It is a way of underscoring the constant green development of the company over the past few years, in terms of process and product: use of recycled raw materials, development of finishing without chemicals, implementation of processes which today have allowed to reduce electricity and water consumption to almost zero.

Moreover the range of NO IMPACT proposals for this season has expanded to include not only new metal finishing but also leather label completely made from processing scrap, thus establishing Metalbottoni as “partner for branding elements” also in terms of sustainability. Pure Made in Italy and constant expansion of collections towards sportswear The great skill in metal processing, which for sixty years now has characterised the top-of-the-range quality of METALBOTTONI products, is now combined with constant research work conducted by our in-house Style Office, resulting in new collections which are more and more in line with the trends emerging from major trade fairs. Maintaining a presence on strong markets (central Europe, Northern Europe and United States), increasing the depth of segments and intercepting new ones. This is the main goal also chosen for the Première Vision Accessories Exhibition where, alongside the autumn-winter 2019/2020 collections, there will be a preview of VÀNITA, the new collection dedicated to leatherwear and more.

METALBOTTONI is proving to be one of the most dynamic companies in the accessory industry.

Over the past two years, in fact, it has introduced numerous product and process innovations, aiming at increasing its range especially as regards sportswear accessories. This trend was driven by a substantial increase in demand by read-to-wear and luxury brands in the past two seasons, and today it means new proposals which account for 35% of the range for METALBOTTONI. New collections have been presented in the past two seasons expressly dedicated to the sportswear world, namely GRAVITA, the first line designed by the company for pressure buttons, and MÀRYA, the new beachwear collection. Also the line called LABORA, the classic collection of accessories for fashion and ready-to-wear has been constantly enhanced with proposals combining style and technical performance. This mix of fashion and sport elements is increasingly evident in the company’s product range, for example in the combination of different materials, using metal with nylon or other resins to create new and unique accessories.

Vànita: beyond leatherwear, a world of accessories

The meeting between fashion, luxury and sportswear has produced VÀNITA, the brand new collection which presents a new approach to accessories dedicated to leatherwear, from an allround perspective from luxury to sportswear. Developed starting from solid product research by the company’s in-house Style Office, VÀNITA is a true meeting of styles and elements, a combination of high product standards with unique elegance. This line introduces one-of-a-kind visions for accessories, exploring highly original pathways dedicated to the world of leather. The VÀNITA proposal ranges from accessories for leatherwear and small leatherwear, to those for shoes, bags and the sportswear worlds. There are two main lines within this collection: one is expressly designed for the world of luxury, the other has a more technical and sporty approach. A true mix between artisan metal processing, based on the great METALBOTTONI expertise in this sector, and “ingredients” such as nylon, rubber finishes or innovative 3D processing, which are often combined together.

“Our goal is to offer an increasingly comprehensive range which allows us to explore new segments on the markets where we are present” - says Gregorio Valli, CEO and President of METALBOTTONI S.P.A – “a ‘recipe’ which should be able to integrate our unmatched product expertise with a constant expansion of our range and continuous implementation of our pathway towards corporate responsibility and sustainability”.