From the Sector

Renewcell was announced winner of the Sustainable Textile Innovation category of the annual Drapers Sustainable Fashion Awards in London. Drapers, the influential British fashion industry magazine, highlighted that CIRCULOSE® is already in use by global fashion brands, and will continue to a solution for the textile to textile recycling within the fashion industry.

“It is an honor to receive the Sustainable Textile Innovation award from such a prestigious fashion industry publication. Drapers clearly supports the development of solutions the fashion industry so desperately needs, as well as connecting the textile and apparel industry. CIRCULOSE® makes fashion circular by producing a dissolving pulp using 100% textile waste providing the same level of handfeel and quality as virgin materials with no compromise to make fashion circular,” says Patrik Lundström, CEO of Renewcell.

In November 2022, Renewcell opened the first industrial scale recycling facility in Sundsvall, Sweden with production of CIRCULOSE®. In partnership with leading global brands like H&M, Inditex, PVH, Levi’s, and others, Renewcell plans to grow its capacity to 360,000 metric tonnes of annual production by 2030.

Renewcell is the recepient of the Fast Company 2023 World Changing Ideas Awards for the Sustainability/Energy category with the development of recycling unused textiles into pulp, branded as CIRCULOSE®, used for man-made cellulosic fiber production of viscose, modal, lyocell, acetate and other fibers. Additionally Renewcell is recognized as a finalist in the Europe, the Middle East, and Africa category, as well as a finalist in the climate category for the 2023 World Changing Ideas Awards.

World Changing Ideas Awards honor sustainable designs, innovative products, bold social initiatives, and other creative projects that are changing the way we work, live, and interact with the world.

This year’s World Changing Ideas Awards showcase 45 winners, 216 finalists, and more than 300 honorable mentions—with health, climate, energy, and AI among the most popular categories. A panel of Fast Company editors and reporters selected winners and finalists from a pool of more than 2,200 entries across urban design, education, nature, politics, technology, corporate social responsibility, and more. Several new categories were added this year including rapid response, crypto and blockchain, agriculture, and workplace. The 2023 awards feature entries from across the globe, from Italy to Singapore to New Zealand. Fast Company’s Spring 2023 issue (on newsstands May 9, 2023) will showcase some of the world’s most inventive entrepreneurs and forward-thinking companies that are actively tackling global challenges.

On the sidelines of the Intertextile Shanghai fair, the Swedish textile-to-textile recycling innovator Renewcell and the leading Chinese viscose manufacturer Tangshan Sanyou announced the next step in their partnership to make fashion circular that stretches back to 2018.

The two companies’ new shared ambition is to offer manufacturers and brands Circulose® viscose fibers made from 100% recycled textiles in commercial quantities starting in 2024. The collaboration has been facilitated by Ekman Group, Renewcell’s exclusive global trading partner.

“I am very happy to announce this acceleration of our long-standing partnership with Tangshan Sanyou. They were the first commercial producer of Circulose®-based fibers in the world, and the first to commit to sourcing significant volumes from us. Now, they aim to also be the first to commercialize 100% Circulose® content fibers” said Patrik Lundström, CEO of Renewcell, adding "I applaud Tangshan Sanyou’s vision and support to scaling next gen raw materials like Circulose®.”

The announcement, which follows the recent start of deliveries of 100% recycled textile Circulose® pulp from Renewcell’s newly opened Renewcell 1 recycling plant, is the result of successful validation of Circulose®’s quality in production at Tangshan Sanyou’s commercial-scale manufacturing lines. Tangshan Sanyou would strive to finish the mission of producing commercial volumes of 50% Circulose® content fibers during 2023 and work towards achieving the delivery of 100% Circulose® content branded viscose fibers to selected fashion brands and manufacturers starting in 2024. The two companies will cooperate to market the fibers globally using Renewcell’s Circulose® ingredient brand name.

Mr. Zhang Dongbin, Executive Vice General Manager of Tangshan Sanyou Chemical Fiber, says, "Through the collaboration with Renewcell, we have achieved to use Circulose® made from recycled cotton in the production of our viscose fibers, which is great beneficial to improving resource utilization efficiency and lowering carbon footprint of the industry. It has brought a huge impact in the sustainable fashion industry. We will continue putting efforts in forming good interaction between consumers, brands and enterprises, convey the concept of circular sustainable fashion, promote the greening of textile industry, and ensure a more sustainable way to ensure the sustainable development of the textile industry. Protecting the global ecological environment by applying sustainable solutions is our common goal."

On 22 February 2023, Renewcell's CEO Patrik Lundström sold 364,705 shares in Renewcell at a price of 85 SEK per share via his wholly owned company PEEL AB. The sale was made to enable PEEL AB to repay loans taken out mainly to purchase shares in Renewcell.

In compliance with applicable rules, the transaction has been reported to the Swedish Financial Supervisory Authority’s PDMR Transactions Register. Following the transaction, Patrik Lundström holds, privately and through a company, 449,504 shares and 730,055 options in Renewcell.

The Munich Fabric Start Exhibitions GmbH announces the programme for the upcoming editions of MUNICH FABRIC START (24 to 26 January 2023) and BLUEZONE & KEYHOUSE (24 and 25 January 2023).
From 24 to 26 January 2023, visitors can expect a range of the latest trends, fabric, accessories and denim highlights from around 900 international exhibitors, an event programme with expert panels, keynotes and trend lectures, as well as numerous networking opportunities.

Economic Environment
Conflicts, inflation, recession, energy crisis, massive inequality, climate change - how companies can position themselves securely in a volatile market environment - this is deciphered by trend analyst David Shah in his key note "Self-Empowerment" and numerous industry experts, futurologists and leading fashion editors in the lecture series "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern.

Next to David Shah (View-Publications), the panel will include Siems Luckwaldt (CAPITAL and BUSINESS PUNK, RTL Germany), Shamin Vogel (WeAr Global Magazine), Ben Hanson (The Interline), Maria Cristina Pavarini (The SPIN OFF) and Carl Tillessen (DMI)

Digital Era
From digital colour apps, digital twins and virtual models to 3D simulation and virtual dressing rooms - the world of digital fashion will not only be discussed in numerous lectures in Munich, but also brought to life in the new Assyst Experience. Whether it's Carola Seybold, Head of Global Key Accounts at Pantone, Jan Hilger from Roland Berger, Arndt Johannes from Verce, Dr. Stefan Hauswiesner, CEO of Reactive Reality or the experts of the panel "Textilfabrik X.0 - New Marketing Buzz Words or One Step Ahead": everyone will be looking at virtual fashion from a different angle and providing insights into the latest state of the art. In her trend presentation "The weird & wonderful world of fashion cores" at BLUEZONE, Angela Velasquez (Rivet) sheds light on how viral TikTok trends are reshaping denim merchandising.

Sustainable Future
Digitisation and sustainability - the third major theme of the event programme - could not be more closely intertwined. Lisa Lang, Director of Policy & EU Affairs Orchestrator of EIT Climate KIC in an interview with Muchaneta ten Napel (Shape Innovate) kicks things off about the importance of a green transformation for the industry. Other topics in focus: Liv Simpliciano from Fashion Revolution gives an overview of where the world's biggest fashion brands and retailers stand in terms of transparency. Tricia Carey from Renewcell, David Shah (View-Publications), Lien van der Schueren and Guy Buyle (CISUTAC & HEREWEAR), Mateusz Wielopolski (Circulix) and Mario Malzacher (Circular.Fashion) critically discuss whether the circular economy is really the solution for everything or just a placebo. Circular ecosystems are also presented by Franziska von Becker from Hachmeister & Partner.

The race of the new sustainable materials of the future will be opened by Kirsi Terho from Infinited Fiber, Kuben Edwards from Onezero8, Marianne Uddman from Trustrace and Simon Angel, Sustainable Innovations Curator of MUNICH FABRIC START in a panel discussion with Muchaneta ten Napel (Shape Innovate). New products for a sustainable future in the denim industry will be discussed at BLUEZONE.
Another highlight: In cooperation with the Transformers Foundation, an expert panel will also be held at BLUEZONE on both days of the trade show.

Trends Spring.Summer 2024
Gerd Müller-Thomkins, Carl Tillessen and Niels Holger Wien from the Deutsches Mode Institut (DMI) see a "vibe shift" - a turning point. They will analyse what this means for fashion in their trend presentation on Wednesday. The Women's Fashion Trends SS 24 with the must haves of the season will be analysed by Karin Schmitz from the Trend Forecast Institute Peclers Paris - from the glamorous appearance in everyday life, to the play with gender identity, to simplicity combined with functionality and mobility.

The Lenzing Group, a leading supplier of sustainably produced specialty fibers, and Renewcell, the Swedish textile-to-textile recycling pioneer, have signed a multi-year supply agreement to accelerate the transition of the textile industry from a linear to a circular business model. The agreement contains the sale of 80,000 to 100,000 tonnes of Renewcell’s 100 per cent recycled textile Circulose® dissolving pulp to Lenzing over a five-year period, for use in the production of cellulosic fibers for fashion and other textile applications.

“The textile industry must change. By signing the agreement with Swedish textile-to-textile recycling company Renewcell, Lenzing is able to further integrate recycling and accelerate the transition of the textile industry from linear to circular. As champions of sustainability, we know that moving towards a circular economy is vital to address the enormous textile waste challenges of the industry”, says Christian Skilich, Chief Pulp Officer of the Lenzing Group.

“Lenzing is a major player in our industry, with an inspiring track record of path-breaking technical excellence and sustainability leadership. Our new partnership fits perfectly into Renewcell’s strategy to accelerate the scale-up of circular materials by collaborating with fashion’s most important players. We are more than pleased to join forces with Lenzing with the shared goal of making fashion circular.” said Patrik Lundström, CEO of Renewcell, in a comment on the agreement.

Canopy, a not-for-profit environmental organization dedicated to protecting forests, species, and climate, welcomes the agreement between Lenzing and Renewcell.
“Accelerating the transition to low-impact, circular production is the challenge of the decade for the fashion industry. That is why this partnership between Renewcell and Lenzing is so refreshing – it will bring low-carbon Next Gen solutions to market at scale,” exclaimed Nicole Rycroft, Executive Director of Canopy. “With the climate and biodiversity clocks ticking, the race to circularity is one we need all companies to win.”
 
It is an essential part of Lenzing’s corporate strategy and ambitious sustainability targets to become a true champion of circularity and to offer TENCEL™ and LENZING™ ECOVERO™ branded specialty textile fibers with up to 50 percent post-consumer recycled content on a commercial scale by 2025. To reach this goal Lenzing partners with recycling pioneers like Renewcell.
Circulose® originates 100 per cent from textile waste, like old jeans and production scraps, and turns into dissolving pulp. It transforms textile waste and production scrap into new high-quality textile products.

SOEX, Dienstleister im Bereich Alttextilien und Schuhen, startet eine Kooperation mit dem schwedischen Unternehmen Renewcell, das auf Recycling von Textilien spezialisiert ist. Die von Renewcell patentierte Recyclingtechnologie löst gebrauchte Baumwolle und andere Zellulosefasern auf und wandelt sie in einen neuen Rohstoff – den sogenannten Circulose®-Zellstoff – um, der weiterverwendet wird, um biologisch abbaubare Viskose- oder Lyocell-Textilfasern in Neuqualität für die Modeindustrie herzustellen.

SOEX wird jedes Jahr mehrere Tonnen Altkleider an das schwedische Innovations-Unternehmen liefern und will mit dieser Kooperation einen wichtigen weiteren Grundstein für einen geschlossenen Kreislauf für Textilien legen. Zerschlissene Jeans, alte Baumwoll-T-Shirts oder andere zellulosehaltige Textilabfälle, die SOEX täglich weltweit einsammelt, wird das schwedische Unternehmen zu Circulose recyceln. Aus diesem Material können neue Fasern gewonnen und neues Garn gesponnen werden. Circulose dient somit als biobasierter, gleichwertiger Ersatz für Frischfasern wie Baumwolle. Die Rohstoffe Öl und Holz werden so in die textile Wertschöpfungskette zurückgeführt. Aus den Textilabfällen, die SOEX sammelt, können mithilfe von Renewcell am Ende wieder neue Kleidungsstücke hergestellt werden. Erste Textilhandelsunternehmen wie H&M haben bereits Verträge mit Renewcell abgeschlossen und angekündigt, das Material Circulose in ihren Kollektionen zu verwenden, um Rohstoffe zu schonen und letztlich die Umweltauswirkung des Unternehmens zu verbessern.

„Renewcell hat uns einen möglichen Weg für eine nachhaltige Lösung für textile Abfälle aufgezeigt, den wir bei SOEX für sinn- und wertvoll für die Kreislaufwirtschaft in der Textilindustrie ansehen“, sagt Walter J. Thomsen, Geschäftsführer von SOEX. „Solange sich das ,design for recycling‘ in der Textilwirtschaft noch nicht durchgesetzt hat, sind Recycling-Lösungen wie die von Renewcell absolut wichtig, um kostbare Baumwollabfälle als Sekundärrohstoff in den Kreislauf der Textilherstellung zurückzubringen.“

Nach Angaben der Europäischen Umweltagentur (EUA) fallen in Europa jedes Jahr mehr als fünf Millionen Tonnen Textilabfälle an, weniger als 1 Prozent der Kleidung wird zu neuer Kleidung recycelt.

The Swedish textile recycling company, Renewcell, has chosen AFRY as partner in order to digitalize production operations in their plants in Kristinehamn and Sundsvall, Sweden. AFRY will deliver an Industrial IT solution, containing AFRY MES and AFRY ProTAK, to manage production information and secure both high quality, as well as high overall efficiency in the production. The delivered solution will serve as a hub for all production process information.

Renewcell is a multi-award-winning textile recycling company based in Sweden. With the technology they have developed, the company has succeeded in recycling and regenerating textile fiber from old clothes to turn it back into fiber pulp. Renewcell has had a production site in Kristinehamn since 2017 and is now scaling up the production in their new production plant in Sundsvall. The new plant is expected to be operating during the first half of 2022. “Modern production and logistics require a high level of digitalization to meet the demands for, e.g., traceability, and therefore the systems and experience from AFRY will be very important to us,” says Ylva Stjernquist, Supply Chain Manager and Project Leader at Renewcell.

AFRY has a long experience in Industrial IT and will now deliver the two leading, closely integrated digital solutions for production management to Renewcell. The AFRY MES (Manufacturing Execution System) is a highly advanced digital information system that connects, monitors, and controls the complex production systems and data flows of the production processes. AFRY ProTAK is a digital tool that measures the effectiveness of a plant’s production machine performance. The system gathers information from different sources (e.g., DCS, MES, Maintenance) and combines that with the operators’ notes to calculate or present Overall Equipment Efficiency (OEE), which will lead to optimized production and increased profitability.

Together these tools will improve traceability and secure a high production efficiency by integrating data from all production systems and equipment. “We are focusing on improving sustainability within process industries, and it is therefore an honor to be part of Renewcell’s textile recycling through a full-scale digitalized solution. Our modern and competitive digital solution will definitely bring added value to these types of processes,” says David Andersson, Business Segment Manager Digitalization, AFRY Process Industries Sweden.  

AFRY MES and AFRY ProTAK will be installed to both Kristinehamn and Sundsvall plants. The installation is planned to be up and running during Q2 2022.

• AFRY engineering partner when Renewcell expands operations to lead the fashion industry into a sustainable and circular future

Renewcell has awarded AFRY an engineering assignment for their recycled textile materials production expansion at SCA's Ortviken paper mill in Sundsvall, Sweden. The assignment includes project and construction management services, process, mechanical and piping engineering, electrical, automation and instrumentation engineering, fire and HVAC design, as well as civil design. The project is a continuation of AFRY's previous feasibility studies.

The trend in textiles and design requires sustainable fashion. Customers require fashion companies to reduce their environmental impact through new technologies and innovations for the circular economy. One important element is recycling of textile fibers that is a path towards a more sustainable fashion.

Renewcell is a multi-award-winning textile recycling company based in Sweden. The company’s vision is to inspire an Industrial Evolution towards a sustainable world by producing high quality materials from recycled textiles. “There is a way to put fashion first without putting the environment in second place” – Renewcell describes their business concept. With their technology, the company has succeeded in recycling and regenerating textile fiber from old clothes to turn into new clothes. For example, H&M, a partner of Renewcell, has launched a garment that is half made with Renewcell’s fabric.

Today, Renewcell has a demo plant in Kristinehamn, Sweden, with the possibility to recycle over 4,500 tons of textiles each year. The company has now signed a major agreement with one of the world's largest producers of viscose fiber. With that as a basis, together with a well-proven process and technology, they are now building a full-scale production plant in Sundsvall, Sweden. When the new plant is ready for production, it will have the capacity to recycle 60,000 tons of textile waste annually, which is just over half of Sweden's annual textile consumption. The new plant is expected to be commissioned in 2022.

“We are pleased to continue the partnership with AFRY, which began with the feasibility study they delivered in 2020. With AFRY, we feel secure in having a partner with both world-leading expertise and the ability to deliver projects on time and within budget. Together, we lead the fashion industry into a sustainable and circular future,” says Christer Johansson, Project Director at Renewcell.

“We are extremely proud to be part of Renewcell’s investment. We are excited to contribute in this transition towards more sustainable solutions for the future and look forward to continue this journey together with Renewcell,” says Ulf Strenger, Business Unit Manager at AFRY.