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(c) JIAM, Messe Frankfurt Japan Ltd
07.11.2022

JIAM 2022 OSAKA taking place after a six year break

JIAM 2022 OSAKA, organised by the Japan Sewing Machinery Manufacturers Association (JASMA), will soon be held at INTEX OSAKA from 30 November – 3 December 2022. Under the theme of “It all connects at JIAM – the forefront of technology and master craftsmanship”, the 12th edition brings together leading sewing machine suppliers and apparel manufacturers, making it a must-attend event for textile professionals. In this era of change, an international platform to facilitate business and information exchange is essential. The 2022 edition will showcase apparel manufacturing solutions catered to each and every need, combining high-level skillsets and time-tested knowledge with the latest modern-day technology.

JIAM 2022 OSAKA, organised by the Japan Sewing Machinery Manufacturers Association (JASMA), will soon be held at INTEX OSAKA from 30 November – 3 December 2022. Under the theme of “It all connects at JIAM – the forefront of technology and master craftsmanship”, the 12th edition brings together leading sewing machine suppliers and apparel manufacturers, making it a must-attend event for textile professionals. In this era of change, an international platform to facilitate business and information exchange is essential. The 2022 edition will showcase apparel manufacturing solutions catered to each and every need, combining high-level skillsets and time-tested knowledge with the latest modern-day technology.

As of October, 144 exhibitors from 10 countries and regions (China, Greece, Germany, Hong Kong, India, Italy, Singapore, Taiwan and Thailand) have signed up for JIAM 2022 OSAKA to showcase their latest products and services. Of these, 39 companies (21 domestic, 18 overseas) will be joining the fair for the first time. In addition, two pavilions from Germany (VDMA; Mechanical Engineering Industry Association) and Taiwan (TSMA; Taiwan Sewing Machinery Association) will bring even more product diversity to the show floor. The previous edition of JIAM OSAKA in 2016 welcomed 258 exhibitors from 15 countries and regions as well as 15,257 visitors from 72 countries and regions, mainly from Bangladesh, China, India, Korea, Taiwan, Sri Lanka, and Vietnam.

A wide variety of special seminars
11 special organiser seminars will not only provide relevant industry knowledge, but also offer practical skills for daily work:

  • Manufacturing industry and digital technology
    Mr Atsushi Yasuda, Manager of Ministry of Economy, Trade and Industry Manufacturing Industries Bureau,Industrial Machinery Division
  • Skills training seminar
    1. Twist Jacket (Lapel) pattern and matching sewing (front and shoulder seams)
    2. Shoulder keeper (prevent shoulder collapse) cherish a piece of clothing
    Mr Susumu Inarida, Emeritus Professor of Bunka Fashion Graduate University (BFGU) / Specially Appointed Committee Member of Japan Modelist Associate / Contemporary Master Craftsman Certified by the Ministry of Health, Labor and Welfare
  • "Mottainai!" sustainable initiatives from Osaka!
    Common points between Senshu Towl and OSAKA KABAN and the future
    Mr Eiji Shinoda, President of Shinoda cCorp
    Mr Kenji Fukuroya, Representative Employee of Fukuroya Joint Company etc.
  • About the sustainable fashion community “NewMake”- Upcycling initiatives in collaboration with brands
    Mr Tac Hosokawa, CEO of Story & Co.
  • Win - win strategy on underwear sewing, viewpoint of BISEI SANGYO Co., LTD
    Mr Toru Miyawaki, Managing Executive Officer of BISEI SANGYO Co.,LTD / Chairman of Hikoneseni Cooperative

Home Sewing Machine Zone
Catering to the B2C market, the Home Sewing Machine Zone, will feature major domestic household sewing machine suppliers. To promote the joy of sewing, a special workshop will be organised by Brother Industries Ltd, Janome Corp, JUKI Corp and JASMA covering topics such as the use of upcycled materials. As part of JIAM 2022 OSAKA’s sustainable development goals, visitors will be taught to sew “cup sleeves” using discarded items and materials from the DIY brand WHTATNOT. Attendees will also learn about upcycling, the process of upgrading unwanted items into new products that are useful. Another highlight will be the awards for JASMA’s “42th Home Sewing Competition for Elementary, Middle, and High School Students”.

Source:

JIAM, Messe Frankfurt Japan Ltd / Messe Frankfurt (HK) Limited

25.10.2022

adidas terminates partnership with Ye

After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.

adidas will not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been "unacceptable, hateful and dangerous", and they violate the company’s values of diversity and inclusion, mutual respect and fairness, as adidas declares.

This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.

adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022.

After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.

adidas will not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been "unacceptable, hateful and dangerous", and they violate the company’s values of diversity and inclusion, mutual respect and fairness, as adidas declares.

This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.

adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022.

More information:
adidas shoes
Source:

adidas AG

19.10.2022

Kornit Digital issues Second-Annual Impact Report

Kornit Digital Ltd. unveiled its Impact Report for 2021 highlighting progress made against goals and further expanding its commitment to a long-term strategy designed to transform the world of fashion and textiles into one that is more sustainable. The comprehensive analysis details Kornit’s performance related to climate action, waste management, green chemistry, and diversity in the workplace, as well as other areas of the Company’s Environmental, Social, and corporate Governance (ESG) framework.

Key Accomplishments Against Baseline (2021)  
Kornit’s ongoing dedication to improving ESG practices within its own operations has resulted in Company-wide achievements in the areas of:

Climate Action and Waste Management*

  • ~16% reduction in GHG emissions intensity from x 9.11-e to 7.68 MTCO2-e
  • 39% reduction in hazardous waste intensity from 1.7 tons to 1.04 tons
  • 57% reduction in non-hazardous waste intensity from 33 tons to 14 tons

Green Chemistry

Kornit Digital Ltd. unveiled its Impact Report for 2021 highlighting progress made against goals and further expanding its commitment to a long-term strategy designed to transform the world of fashion and textiles into one that is more sustainable. The comprehensive analysis details Kornit’s performance related to climate action, waste management, green chemistry, and diversity in the workplace, as well as other areas of the Company’s Environmental, Social, and corporate Governance (ESG) framework.

Key Accomplishments Against Baseline (2021)  
Kornit’s ongoing dedication to improving ESG practices within its own operations has resulted in Company-wide achievements in the areas of:

Climate Action and Waste Management*

  • ~16% reduction in GHG emissions intensity from x 9.11-e to 7.68 MTCO2-e
  • 39% reduction in hazardous waste intensity from 1.7 tons to 1.04 tons
  • 57% reduction in non-hazardous waste intensity from 33 tons to 14 tons

Green Chemistry

  • Complete elimination of Acute Toxic Amines (CLP category 1, 2, 3) CMR
  • 20% reduction of VOC level in Robusto Inkset and 30% of VOC in Eco Ink/Green

DEI and Community Engagement

  • An increase in women in management, from 30% to 35%
  • Reporting 88% of employees feeling respected and free to be authentic at work - *Intensity measures are per $1 million of revenue.

Kornit Digital’s Impact Strategy
Propelled by an ambition to make a positive impact across all areas of its business and throughout the fashion and textile industries, Kornit further adjusted its Impact Strategy this year towards more expansive, longer-term goals and objectives. Kornit’s refined strategy reflects the Company's dual role as a change agent in the industry—both as a leader empowering the fashion industry to be more sustainable, and as an accountable participant responsible for embracing social and environmental change to make the world a better place.  
The holistic strategy accounts for both roles, across two fundamental pillars—"Enable the Change” and “Be the Change”—and incorporates both social and environmental KPIs designed to meet the Company’s goals and respond to stakeholders’ input, as well as industry and ecosystem needs

Kornit is officially unveiling the report during a press event at PRINTING United Expo 2022.

*Intensity measures are per $1 million of revenue.

Source:

Kornit Digital

(c) adidas AG
11.10.2022

adidas and SOUL CAP announce partnership to make swimming more accessible

  • The adidas x SOUL CAP partnership aims to promote greater diversity and inclusivity in the world of swimming, by helping to break down social barriers in the sport.
  • The debut swim cap has been designed for people with long or voluminous hair in a range of sizes, for adults and children, in an exclusive linen green colorway.

adidas announces its first swim cap made in partnership with London-based start-up SOUL CAP , which will be available from 26th September. This collaboration – which follows the launch of adidas’ full-cover and inclusive sizing swimwear ranges last summer – is part of the brand’s ongoing commitment to make water sports more accessible.

  • The adidas x SOUL CAP partnership aims to promote greater diversity and inclusivity in the world of swimming, by helping to break down social barriers in the sport.
  • The debut swim cap has been designed for people with long or voluminous hair in a range of sizes, for adults and children, in an exclusive linen green colorway.

adidas announces its first swim cap made in partnership with London-based start-up SOUL CAP , which will be available from 26th September. This collaboration – which follows the launch of adidas’ full-cover and inclusive sizing swimwear ranges last summer – is part of the brand’s ongoing commitment to make water sports more accessible.

The idea for SOUL CAP was born in 2017 when founders Michael Chapman and Toks Ahmed took up adult swimming lessons, after not having learned how to swim as children. They noticed a problem during their classes – every swimmer wore the same size swim cap, no matter what hairstyle they had, which often resulted in people struggling with ill-fitting caps. This observation led to them creating SOUL CAP, a company that makes swim caps designed for people with long or voluminous hair.

The adidas x SOUL CAP swim cap is made from 100 per cent silicone, which creates less snag on the hair ensuring a more comfortable fit. Built with extra space, it provides a snug fit and tight seal to keep long and voluminous hair dry and healthy through every type of swim. The collection consists of an adult cap in sizes Regular-XXL and a children’s cap in sizes Regular-L, in an exclusive linen green colorway.

More information:
adidas SOUL CAP Sportswear
Source:

adidas AG

(c) Textile Exchange
23.08.2022

The Ryan Young Climate+ Awards: Applications open by August 31

The second annual Ryan Young Climate+ Awards will take place this November 2022 at the annual Textile Exchange conference. Nominations are open until August 31, 2022.

The late Ryan Young, Textile Exchange COO from 2017-2020, is the inspiration behind Textile Exchange’s Climate+ Strategy, which is for the organization to serve as “a driving force for urgent climate action,” with a goal of 45% reduced CO2 emissions from textile fiber and material production by 2030. Ryan’s bold and courageous spirit defined what Textile Exchange and its members must do to tackle the climate crisis.

In honor of Ryan and his vision, TE will again be awarding Ryan Young Climate+ Awards to outstanding individuals and teams who show a clear commitment to the Climate+ vision along with other leadership traits.

Winners will be announced at the 2022 Textile Exchange Conference which will take place virtually and in person in Colorado Springs, U.S. from November 14-18, 2022.

The second annual Ryan Young Climate+ Awards will take place this November 2022 at the annual Textile Exchange conference. Nominations are open until August 31, 2022.

The late Ryan Young, Textile Exchange COO from 2017-2020, is the inspiration behind Textile Exchange’s Climate+ Strategy, which is for the organization to serve as “a driving force for urgent climate action,” with a goal of 45% reduced CO2 emissions from textile fiber and material production by 2030. Ryan’s bold and courageous spirit defined what Textile Exchange and its members must do to tackle the climate crisis.

In honor of Ryan and his vision, TE will again be awarding Ryan Young Climate+ Awards to outstanding individuals and teams who show a clear commitment to the Climate+ vision along with other leadership traits.

Winners will be announced at the 2022 Textile Exchange Conference which will take place virtually and in person in Colorado Springs, U.S. from November 14-18, 2022.

The 2022 award categories and criteriaare listed below:
Nominees may be brands, retailers, farmers and/or ranchers, and raw material suppliers.
Winners will receive one free full-access pass to attend the Conference (travel not included).

Three Ryan Young Climate+ Award Categories:

  1. Overall leadership – individual
  2. Overall leadership – team
  3. Rising star – individual with less than 5 years of industry experience

Award recipients will meet the following criteria:

  • Commitment to Climate+ – involved in accelerating Climate+ action in the apparel, textile, and footwear industry.
  • Collaboration – reflective of Ryan’s vision and determination to collaboratively move the industry forward.
  • Impact – driving innovative, scalable, transparent programs with measurable impact reduction and/or beneficial impacts on climate, water, soil health, and/or biodiversity at the raw materials level. Achievements/solutions are backed by trusted data and/or reporting.
  • Leadership and Inspiration – clearly demonstrating leadership and vision for industry climate solutions over the past year and beyond
Source:

Textile Exchange

(c) adidas AG
01.08.2022

adidas unveils collection that celebrates community, heritage, and identity

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings, a go-to choice for every occasion. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu's signature prints. Reflecting adidas's commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent adidas' commitment to help end plastic waste. 

More information:
adidas Sportswear
Source:

adidas AG

(c) A. Monforts Textilmaschinen GmbH & Co. KG
07.07.2022

Monforts: New orders for machines at Techtextil 2022

The recent Techtextil show in Frankfurt emphasised the diversity of applications for nonwovens and technical textiles, according to finishing technology specialist Monforts.

“We fielded enquiries at top management level from an extremely wide range of companies, all with very different ideas for new product applications during the show,” said Alexander Fitz, who joined the company a year ago as engineer for textile technologies and co-ordinator of the Monforts Advanced Technology Centre (ATC). Fitz brings a background in both technical textile technology and processes to the role, having previously worked for a nonwovens machinery builder and a roll-goods manufacturer.

The recent Techtextil show in Frankfurt emphasised the diversity of applications for nonwovens and technical textiles, according to finishing technology specialist Monforts.

“We fielded enquiries at top management level from an extremely wide range of companies, all with very different ideas for new product applications during the show,” said Alexander Fitz, who joined the company a year ago as engineer for textile technologies and co-ordinator of the Monforts Advanced Technology Centre (ATC). Fitz brings a background in both technical textile technology and processes to the role, having previously worked for a nonwovens machinery builder and a roll-goods manufacturer.

Trials
“We are now looking forward to interesting new trials and pilot production runs, as well as the commissioning of new orders for machines resulting from the extremely busy exhibition,” he says. “Obviously, everyone at the moment is looking to make energy savings, and we have developed a range of options for helping companies increase their resource efficiency, both on new lines and as retrofitted systems, but this is not stifling innovation at the new material level.

“There was a lot of interest in what is possible with the Montex®Coat coating system and the range of different techniques it enables, and at our ATC in Mönchengladbach, a Montex®Coat unit is integrated into the full technical textiles pilot line, on which it is possible to run new fabrics in widths of up to 1.8 metres.”

Explosion proof
The technical textiles line at the ATC incorporates a Montex four-chamber stenter and is fitted with an explosion-proof coating application chamber in order to allow treatment to be carried out with organic solvents and other volatile materials.

Every single component within the chamber has to meet the standards of the European Union’s ATEX directives for working in a potentially explosive atmosphere. A range of sensors linked to alarms operate at various levels within the chamber to ensure the specified lower explosion limit (LOL) is never exceeded and the ventilation adapts accordingly.

Advanced functions
Special features on the finishing line relate to further advanced functions such as the ability to treat materials not only at temperatures of up to 320°C, but also to be able to treat the top and bottom faces of certain materials at different temperatures within a single pass through the machine.

To achieve this, the first two chambers of the stenter are fitted with special, heavy duty TwinAir ventilation motors and separate burners for individual top/bottom temperature. A temperature differential of up to 60°C can be achieved between the upper and lower nozzles within the chamber, depending on the treatment paramenters.

Another key feature of the technical textiles line at the ATC is the special stretching device which is capable of pulling ten tons in length and ten tons in width – a huge amount per square metre of fabric and necessary in the production of materials such as woven or 3D knits for high temperature filter media.

Source:

A. Monforts Textilmaschinen GmbH & Co. KG / AWOL Media

21.06.2022

SHIMA SEIKI to exhibit at Pitti Filati 91

SHIMA SEIKI ITALIA S.p.A. will exhibit at the 91st edition of the Pitti Immagine Filati exhibition in Florence, Italy from 29th June till 1st July, 2022. Products exhibited will include the SWG-FIRST124 and N.SIR123SP computerized flat knitting machines as well as APEXFiz™ design software.

The renewed SWG-FIRST124 is a synthesis of all of SHIMA SEIKI’s experience and know-how in computerized shaped knitting, realizing a tremendous range of knitting from full-fashioning and rib shaping to integral knitting. This all-purpose capability is made possible by the revolutionary SlideNeedle™, which, together with loop pressers and transfer jacks, offers remarkable variety, expanding the boundaries of flat knitting with the capability to produce garments that were previously impossible to produce.

SHIMA SEIKI ITALIA S.p.A. will exhibit at the 91st edition of the Pitti Immagine Filati exhibition in Florence, Italy from 29th June till 1st July, 2022. Products exhibited will include the SWG-FIRST124 and N.SIR123SP computerized flat knitting machines as well as APEXFiz™ design software.

The renewed SWG-FIRST124 is a synthesis of all of SHIMA SEIKI’s experience and know-how in computerized shaped knitting, realizing a tremendous range of knitting from full-fashioning and rib shaping to integral knitting. This all-purpose capability is made possible by the revolutionary SlideNeedle™, which, together with loop pressers and transfer jacks, offers remarkable variety, expanding the boundaries of flat knitting with the capability to produce garments that were previously impossible to produce.

The N.SIR123SP computerized knitting machine with intarsia capability features a special loop presser bed for producing hybrid inlay fabrics with both knit and weave characteristics. N.SIR123SP will also feature the special i-Plating option, capable of alternating yarn colors in any pattern, producing jacquard-like designs using plain jersey stitch. Plating can be performed within the same course and for individual needles. In combination with the loop presser and spring-type moveable sinker system even greater diversity in knit design is possible.

APEXFiz™ is subscription-based design software that supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes, replacing physical sampling and consequently reducing time, cost and material that otherwise go to waste. APEXFiz™ thereby helps to realize sustainability and digitally transform the fashion supply chain.

Continuing from past editions of Pitti Filati are knit samples produced in collaboration with Italian designer Vittorio Branchizio. Staff at the SHIMA SEIKI booth will be donning knit uniforms produced as a collaborative effort between SHIMA SEIKI ITALIA, knitting companies and yarn companies.

Source:

SHIMA SEIKI MFG., LTD.

06.06.2022

SHIMA SEIKI to exhibit at ITM 2022

SHIMA SEIKI MFG. will participate in the ITM 2022 International Textile Machinery Exhibition in Istanbul, Turkey.

SHIMA SEIKI MFG. will participate in the ITM 2022 International Textile Machinery Exhibition in Istanbul, Turkey.

SHIMA SEIKI will exhibit a wide range of its products, including proposals in seam-free WHOLEGARMENT® knitting technology that offers an alternative to labor-intensive manufacturing in Turkey and other international markets. Featured is the flagship MACH2XS WHOLEGARMENT® knitting machine with original SlideNeedle™ on four needle beds and spring-loaded moveable sinkers with expanded patterning capability, the MACH2VS V-bed machine for producing WHOLEGARMENT® items using every other needle, as well as the compact SWG091N2 for producing smaller WHOLEGARMENT® items and accessories. A brand new proposal in V-bed WHOLEGARMENT® knitting will also be introduced in the form of the N.SVR183 machine. N.SVR123SP features a special loop presser bed that can produce hybrid inlay fabrics with both knit and weave characteristics. N.SVR123SP at ITM will feature the special i-Plating option, capable of alternating yarn colors in any pattern, producing jacquard-like designs using plain jersey stitch for even greater diversity in knit design. Meanwhile N.SSR112 offers industry-leading technology in an economical yet reliable package made in Japan. Also on display is the SFG20 glove knitting machine.

Demonstrations will be performed on SHIMA SEIKI’s SDS®-ONE APEX4 design system. At the core of the company’s “Total Fashion System” concept, SDS®-ONE APEX4 provides comprehensive support throughout the production supply chain, integrating production into one smooth and efficient workflow from yarn development, product planning and design, to production and even sales promotion. Especially effective is the way SDS®-ONE APEX4 improves on the design evaluation process with its ultra-realistic simulation capability, whereby virtual samples replace physical sampling, consequently reducing time, cost and material that otherwise go to waste. The same capability is present in APEXFiz™ subscription-based design software. Installed on personal computers, APEXFiz™ features the same functionality as SDS®-ONE APEX4, but with the added versatility to adapt to different work styles and business environments including teleworking and telecommuting. Digital prototyping using virtual samples on SDS®-ONE APEX4 and APEXFiz™ help to digitally transform the fashion supply chain for realizing sustainable manufacturing. APEXFiz™ will be shown along with SHIMA SEIKI’s yarnbank™ digital yarn web platform that further enhances the realism of virtual samples.

Source:

SHIMA SEIKI MFG., LTD.

(c) SHIMA SEIKI MFG., LTD
18.05.2022

SHIMA SEIKI to exhibit at SIMATEX 2022

Computerized knitting machine manufacturer SHIMA SEIKI MFG., LTD. will participate in the SIMATEX exhibition in Buenos Aires, Argentina from 30th of May - 2nd of June 2022.

SHIMA SEIKI will exhibit a wide range of its products, including proposals in seam-free WHOLEGARMENT® knitting technology that offers an alternative to labor-intensive manufacturing in the South American market. Three MACH2VS machines, capable of knitting WHOLEGARMENT® knitwear using every other needle, will be shown in 12, 16 and 18 gauge configurations. The N.SVR workhorse series improves on the SVR series, resetting the industry benchmark for shaped knitting. The N.SVR123SP featuring a special loop presser bed that can produce hybrid inlay fabrics with both knit and weave characteristics. Shown in 18 gauge at the SHIMA SEIKI booth, N.SVR123SP will also feature the special i-Plating option, capable of alternating yarn colors in any pattern, producing jacquard-like designs using plain jersey stitch for even greater diversity in knit design. N.SSR112 improves on the SSR series and continues to offer industry-leading technology in an economical yet reliable package made in Japan.

Computerized knitting machine manufacturer SHIMA SEIKI MFG., LTD. will participate in the SIMATEX exhibition in Buenos Aires, Argentina from 30th of May - 2nd of June 2022.

SHIMA SEIKI will exhibit a wide range of its products, including proposals in seam-free WHOLEGARMENT® knitting technology that offers an alternative to labor-intensive manufacturing in the South American market. Three MACH2VS machines, capable of knitting WHOLEGARMENT® knitwear using every other needle, will be shown in 12, 16 and 18 gauge configurations. The N.SVR workhorse series improves on the SVR series, resetting the industry benchmark for shaped knitting. The N.SVR123SP featuring a special loop presser bed that can produce hybrid inlay fabrics with both knit and weave characteristics. Shown in 18 gauge at the SHIMA SEIKI booth, N.SVR123SP will also feature the special i-Plating option, capable of alternating yarn colors in any pattern, producing jacquard-like designs using plain jersey stitch for even greater diversity in knit design. N.SSR112 improves on the SSR series and continues to offer industry-leading technology in an economical yet reliable package made in Japan.

Demonstrations will be performed on SHIMA SEIKI's SDS®-ONE APEX4 design system. At the core of the company’s “Total Fashion System” concept, SDS®-ONE APEX4 provides comprehensive support throughout the production supply chain, integrating production into one smooth and efficient workflow from yarn development, product planning and design, to production and even sales promotion. Especially effective is the way SDS®-ONE APEX4 improves on the design evaluation process with its ultra-realistic simulation capability, whereby virtual samples minimize the need for actual sample-making. This realizes significant savings in time, cost and material, contributing to sustainable manufacturing.

Source:

SHIMA SEIKI MFG., LTD

10.05.2022

Stahl releases annual ESG report with focus on sustainability and transparency

Stahl, an active proponent of responsible chemistry, has published its 2021 Environment, Social, and Governance (ESG) Report. The report outlines the company’s sustainable development ambitions and its achievements over the year. It also features Stahl’s ambitious climate mitigation targets for 2030, such as the transition to more renewable feedstocks.

Stahl, an active proponent of responsible chemistry, has published its 2021 Environment, Social, and Governance (ESG) Report. The report outlines the company’s sustainable development ambitions and its achievements over the year. It also features Stahl’s ambitious climate mitigation targets for 2030, such as the transition to more renewable feedstocks.

The 2021 Stahl ESG Report is a cornerstone of Stahl’s commitment to reporting transparently on its progress toward a more sustainable chemicals value chain. This acknowledges the important role that industry must play in tackling climate change while enabling a higher quality of life for more people. A key focal point of the new report is a progress update on Stahl’s ESG Roadmap. Introduced last year, this ten-year plan outlines the company’s ESG commitments and targets for 2023 and 2030.
 
Climate action
Stahl is focused on mitigating climate change by reducing greenhouse gas (GHG) emissions from all activities over which it has influence. This includes investing in renewable energy and process efficiencies to lower the GHG emissions caused directly by Stahl’s own operations and the energy used to power them. On this point, progress was made toward the 2023 and 2030 targets in 2021, including a reduction in Scope 1 and 2 CO2 emissions of 15%. Also covered are Stahl’s indirect value-chain impacts, for example, from the raw materials it buys. Looking beyond Stahl’s direct environmental impacts and fostering greater supply-chain transparency will be vital for tackling emissions on a wider scale.

Creating responsible chemistry, together
In 2021, advances were made regarding the company’s diversity and safety targets, which are areas of continuous improvement. Stahl is committed to ensuring a safe working environment, as well as nurturing a diverse and inclusive workplace to continuously improve employee skills.

EcoVadis Gold rating
Fostering ethical behavior through exemplary leadership and governance is key to Stahl’s ambitions. Achieving the EcoVadis Gold rating was an important milestone in this respect. This well-established award reflects the company’s ongoing commitment to supply chain transparency and working with partners to improve the sustainability of its products and operations.

Source:

Stahl Holdings B.V.

(c) Beaulieu International Group
05.05.2022

B.I.G. Yarns at Clerkenwell Design Week with carpet tile collections

B.I.G. Yarns has secured its debut spot at the return of Clerkenwell Design Week (24-26 May 2022) and will showcase its sustainable contract flooring to carpet makers, architects and designers.

B.I.G. Yarns’ polyamide-based collections are high-performing with a strong emphasis on elevating design through remarkable colour contrasts and patterns: from bulk continuous filament (BCF) to twisted and heat-set yarns, one-colour to multi-colour, between 650 and 15000 dTex.

Designers can tap into the Class 33 resilience and various comfort levels of its one-step 3Ply Resilya, Softitude, and new two-step ColorMind solutions to meet application requirements, as well as access monthly inspiration care of #CatchtheColor. ColorMind offers yarn diversity to support a new level of design sophistication in high-end carpet segments. The ColorMind colour bank features predefined colours, always in stock, meaning short lead times. Manufacturers can also benefit from customized lot sizes and bobbin length, creating even more flexibility and design freedom.

B.I.G. Yarns has secured its debut spot at the return of Clerkenwell Design Week (24-26 May 2022) and will showcase its sustainable contract flooring to carpet makers, architects and designers.

B.I.G. Yarns’ polyamide-based collections are high-performing with a strong emphasis on elevating design through remarkable colour contrasts and patterns: from bulk continuous filament (BCF) to twisted and heat-set yarns, one-colour to multi-colour, between 650 and 15000 dTex.

Designers can tap into the Class 33 resilience and various comfort levels of its one-step 3Ply Resilya, Softitude, and new two-step ColorMind solutions to meet application requirements, as well as access monthly inspiration care of #CatchtheColor. ColorMind offers yarn diversity to support a new level of design sophistication in high-end carpet segments. The ColorMind colour bank features predefined colours, always in stock, meaning short lead times. Manufacturers can also benefit from customized lot sizes and bobbin length, creating even more flexibility and design freedom.

B.I.G. Yarns continues to extend its ranges to reduce fossil-carbon in the industry and encourage greater product circularity. Its EqoCycle PA6 yarns incorporate recycled content originating from recycled and regenerated PA6 and are fully recyclable, improving resource efficiency and other environmental benefits throughout the value chain. Carpet tufters can also contribute to a sustainable future through less use of fossil resources and reduced greenhouse gas emissions with EqoBalance yarns. Both ranges offer the same high-quality performance as virgin-based yarns.

Source:

Beaulieu International Group / EMG

Indorama Ventures completes acquisition of Brazil-based Oxiteno, extending growth profile into attractive surfactant markets (c) Indorama Ventures Public Company Limited
(from left) Alastair Port, João Parolin
06.04.2022

Indorama Ventures now in Brasil

  • Indorama Ventures completes acquisition of Brazil-based Oxiteno, extending growth profile into attractive surfactant markets

Indorama Ventures Public Company Limited (IVL), a global sustainable chemical company, today completed its acquisition of 100% of Brazil-based Oxiteno S.A. Indústria e Comércio, becoming a leading global supplier in high-value surfactant markets.

The acquisition of Oxiteno, formerly a subsidiary of Ultrapar Participações S.A., was announced in August 2021 and is effective from 1 April 2022 after the transaction was approved by Brazil’s Administrative Council for Economic Defense (CADE). Through the acquisition, IVL extends its growth profile into highly attractive markets in Latin America and the U.S., becoming the leading surfactants producer in the Americas, with additional potential to expand in Europe and Asia.

  • Indorama Ventures completes acquisition of Brazil-based Oxiteno, extending growth profile into attractive surfactant markets

Indorama Ventures Public Company Limited (IVL), a global sustainable chemical company, today completed its acquisition of 100% of Brazil-based Oxiteno S.A. Indústria e Comércio, becoming a leading global supplier in high-value surfactant markets.

The acquisition of Oxiteno, formerly a subsidiary of Ultrapar Participações S.A., was announced in August 2021 and is effective from 1 April 2022 after the transaction was approved by Brazil’s Administrative Council for Economic Defense (CADE). Through the acquisition, IVL extends its growth profile into highly attractive markets in Latin America and the U.S., becoming the leading surfactants producer in the Americas, with additional potential to expand in Europe and Asia.

Oxiteno becomes part of IVL’s Integrated Oxides and Derivatives (IOD) business segment, which IVL formed in 2020 with the purchase of assets from U.S.-based Huntsman (Spindletop transaction). IOD is a high-margin growth driver alongside IVL’s traditional Combined PET (CPET) necessities segment and its Fibers segment. Together, IVL’s three segments create a stronger and more resilient integrated platform along the company’s petrochemicals value chain.

The Oxiteno acquisition includes 11 manufacturing plants in Latin America and the U.S., 5 R&D centers, an experienced management team, a strong environmental governance record, and expertise in green chemistry innovation. Through Oxiteno, IOD assumes a leading position in technologies catering to innovation-led, high-value-add (HVA) surfactant solutions in attractive home & personal care, crop solutions, and coating & resources markets. This diversity increases IOD’s earnings stability and resilience. The surfactants market has seen consistent growth over the last decade, driven by trends in population growth, urbanization and increasing hygiene awareness amid the global pandemic.

06.04.2022

Lenzing presents Online Sustainability Report 2021

  • Lenzing continues to march purposefully towards Group-wide climate neutrality
  • Lenzing recognized as “sustainability champion” several times worldwide – one of only 14 companies awarded “AAA” rating by CDP
  • New, innovative reporting methods – Lenzing presents its Online Sustainability Report for the first time
  • Sustainability Report 2021 based on the results of the updated materiality analysis

Lenzing – The Lenzing Group, the world’s leading supplier of wood-based specialty fibers, released its Sustainability Report 2021 today, April 05, 2022, on the occasion of “Earth Month”. Bearing the title “Linear to Circular”, the report emphasizes the company’s focus on carefully balancing its needs with those of nature in the spirit of the circular economy. The report has been prepared in accordance with the standards of the Global Reporting Initiative (GRI) and the Austrian Sustainability and Diversity Improvement Act (NaDiVeG) and audited by KPMG Austria GmbH Wirtschaftsprüfungs- und Steuerberatungsgesellschaft.

  • Lenzing continues to march purposefully towards Group-wide climate neutrality
  • Lenzing recognized as “sustainability champion” several times worldwide – one of only 14 companies awarded “AAA” rating by CDP
  • New, innovative reporting methods – Lenzing presents its Online Sustainability Report for the first time
  • Sustainability Report 2021 based on the results of the updated materiality analysis

Lenzing – The Lenzing Group, the world’s leading supplier of wood-based specialty fibers, released its Sustainability Report 2021 today, April 05, 2022, on the occasion of “Earth Month”. Bearing the title “Linear to Circular”, the report emphasizes the company’s focus on carefully balancing its needs with those of nature in the spirit of the circular economy. The report has been prepared in accordance with the standards of the Global Reporting Initiative (GRI) and the Austrian Sustainability and Diversity Improvement Act (NaDiVeG) and audited by KPMG Austria GmbH Wirtschaftsprüfungs- und Steuerberatungsgesellschaft.

The Lenzing Sustainability Report 2021 is available on the company website.

More information:
Lenzing AG Sustainability
Source:

Lenzing Aktiengesellschaft

(c) SHIMA SEIKI MFG., LTD
25.01.2022

SHIMA SEIKI to exhibit at Pitti Filati with flat knitting machine

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 90th edition of the Pitti Immagine Filati exhibition in Florence, Italy. Products exhibited will include the N.SVR®123SP computerized flat knitting machine as well as APEXFiz™ design software.

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 90th edition of the Pitti Immagine Filati exhibition in Florence, Italy. Products exhibited will include the N.SVR®123SP computerized flat knitting machine as well as APEXFiz™ design software.

The N.SVR®123SP computerized knitting machine features a special loop presser bed, capable of producing hybrid inlay fabrics with both knit and weave characteristics. Demand for such novel fabrics are very high across a wide range of applications, from fashion apparel to sportswear, innerwear, outerwear, uniforms and other functional clothing, as well as home furnishing and technical textiles. Shown in 18G at the SHIMA SEIKI booth, N.SVR®123SP will also feature the special i-Plating option, capable of alternating yarn colors in any pattern, producing jacquard-like designs using plain jersey stitch. Plating can be performed within the same course and for individual needles. In combination with the loop presser and spring-type moveable sinker system even greater diversity in knit design is possible. An SVR®123SP machine in 14G with i-Plating option will also be on display at the booth of yarn spinner IAFIL S.p.A. as well.

APEXFiz™ is subscription-based design software that maintains the proven functions that have made SHIMA SEIKI’s SDS®-ONE APEX series design systems so popular with fashion designers. Installed on personal computers, those strengths are now enhanced with the added versatility to adapt to different work styles and business environments including teleworking and telecommuting. APEXFiz™ software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes, replacing physical sampling and consequently reducing time, cost and material that otherwise go to waste. APEXFiz™ thereby helps to realize sustainability and digitally transform the fashion supply chain.

APEXFiz™ along with SHIMA SEIKI’s yarnbank™ digital yarn web platform are featured at a special section launched at the previous session of Pitti Filati no. 89 called Pitti Studios. Pitti Studios is a content production service that yarn companies exhibiting at Pitti Filati can use for their own promotion. Yarn companies provide a piece of yarn, which is digitized on yarnbank™ and used to simulate photorealistic fabric on APEXFiz™. This is then processed by a creative studio specializing in digital content to provide static and animated 3D virtual representations. The process shows how to use the latest DX tools to provide accurate representation of a finished garment without having to produce any fabric, converting the conventionally wasteful process of sample-making into a sustainable one.

Continuing from past editions of Pitti Filati are knit samples produced in collaboration with Italian designer Vittorio Branchizio.

Source:

SHIMA SEIKI MFG., LTD

16.12.2021

Launch of the TCLF Pact for Skills: People at the heart of the industry’s competitiveness

118 organisations signed today the TCLF (= Textiles, Clothing, Leather and Footwear) Pact for Skills, an initiative promoted by the European Commission and coordinated by EURATEX. The signatories acknowledge the skills challenge in the textiles ecosystem, and commit to invest in reskilling and upskilling workers, integrating green and digital skills and improving the attractiveness of the sector. Members of the Pact will benefit from networking, guidance and resources offered by the EC to implement the targets which are proposed in the Pact.

118 organisations signed today the TCLF (= Textiles, Clothing, Leather and Footwear) Pact for Skills, an initiative promoted by the European Commission and coordinated by EURATEX. The signatories acknowledge the skills challenge in the textiles ecosystem, and commit to invest in reskilling and upskilling workers, integrating green and digital skills and improving the attractiveness of the sector. Members of the Pact will benefit from networking, guidance and resources offered by the EC to implement the targets which are proposed in the Pact.

The Pact for Skills is part of the EU Industrial Strategy, addressing the competitiveness of 14 critical ecosystems, including textiles. The main aim of the Pact is maximising the impact of investments in improving existing skills (upskilling) and training in new skills (reskilling). To reach such an ambitious goal, the Pact gathers various actors in the TCLF sectors: industry, employers, social partners, national and regional authorities, education and training providers. These actors should work together and invest in large-scale skills partnerships, guarantee exchange of best practices and increase the attractiveness of the sector.

Specifically, the TCLF Pact for Skills focuses on 5 objectives and for each of them, the signatories identified a certain number of target actions:

  1. Promoting a culture of lifelong learning for all: one of the actions is to design and roll out courses promoting latest technologies and digital tools such as VR and AI (digital skills) and promoting durability, repair and waste management activities (green skills), in particular circular design skills.
  2. Building a strong skills partnership with relevant stakeholders: signatories foresee to build regional and cross-sectoral partnerships between industry, education providers and authorities, which are adapted to their specific needs. .
  3. Monitoring skills supply/demand and anticipating skills needs: to reach it, industry, policy and education stakeholders will establish the TCLF Skills Observatory.
  4. Working against discrimination and for gender equality and equal opportunities: signatories will launch a TCLF manifesto of diversity and a supporting initiatives to improve the gender balance and ensure equal opportunities for all.
  5. Raising awareness & attractiveness on the TCLF industries, i.a. though dedicated information campaigns, showcasing the opportunities in the sector and promoting mobility for young workers.

As of early 2022, the European Commission will offer signatories of the Pact for Skills to benefit from collaboration at EU, national and regional levels and in particular gain access to networking, knowledge and guidance & resource hubs.

“EURATEX is proud to coordinate this initiative” says Alberto Paccanelli, EURATEX President. “Our companies’ success is based on finding the right people with the right set of skills. This becomes increasingly difficult, so this Pact is a wake-up call to work together and develop a forward looking strategy, where people are put at the heart of our sector.”

ISKO champions circularity and biodiversity at the Circular Fashion Summit 2021 (c) ISKO
Denim by ISKO
24.11.2021

ISKO champions circularity and biodiversity at the Circular Fashion Summit 2021

  • The leading denim ingredient brand joins lablaco’s virtual reality Circular Fashion Summit 2021 as an Innovation Partner

ISKO continues to reaffirm its commitment towards circularity by participating as an Innovation Partner in the Circular Fashion Summit 2021 by lablaco. The summit will bring together leaders of change across design, technology and sustainability to share knowledge and take action towards creating a circular future for fashion. The event will be held in a VR version of the Grand Palais Éphémère in Paris and will take place on 9-12 December.

ISKO’s approach to circularity is built on creating a future where no virgin resources are needed to produce beautiful durable and high performing woven fabrics To achieve this, the leading denim ingredient brand is working to remove its reliance on fossil fuels and virgin materials by employing only renewable energy and by setting the challenging target of using 100% recycled or reused materials.

  • The leading denim ingredient brand joins lablaco’s virtual reality Circular Fashion Summit 2021 as an Innovation Partner

ISKO continues to reaffirm its commitment towards circularity by participating as an Innovation Partner in the Circular Fashion Summit 2021 by lablaco. The summit will bring together leaders of change across design, technology and sustainability to share knowledge and take action towards creating a circular future for fashion. The event will be held in a VR version of the Grand Palais Éphémère in Paris and will take place on 9-12 December.

ISKO’s approach to circularity is built on creating a future where no virgin resources are needed to produce beautiful durable and high performing woven fabrics To achieve this, the leading denim ingredient brand is working to remove its reliance on fossil fuels and virgin materials by employing only renewable energy and by setting the challenging target of using 100% recycled or reused materials.

This impressive goal is possible thanks to the cutting edge technologies ISKO is working with such as a one of a kind process which fully separates and recycles cotton and polyester blends at scale, and collaborative partnerships with MoRe Research that are aimed at discovering new possibilities for cellulose based materials. ISKO’s new generation of R TWO™50+ fabrics are also playing a role in moving towards this goal. E ngineered for nature’ they use a minimum of 50% pre and post consumer recycled blend reducing carbon and water footprints by 45% and 65% respectively, and are all GRS certified ISKO also believes that the transition to a circular economy cannot happen without addressing the impact on biodiversity and our ecology. Tackling the over-sourcing of raw materials is key, as the extraction of new natural resources and the impact on carbon emissions in processing them contributes to more than 90% of biodiversity loss.

Source:

Menabò Group

Elke Katz (c) CHT
Elke Katz
05.11.2021

Elke Katz joins the board of the Beitlich Family Foundation

The Beitlich Family Foundation, owner of the CHT Group, has appointed Elke Katz as an additional member of the Foundation's Board of Directors, which includes the function of Supervisory Board, on 1 September 2021. Elke Katz is currently CEO of ratioform Verpackungen GmbH, a company of the Haniel Group, based in Munich.

She has extensive, cross-industry experience in strategic and operational corporate management at companies such as BMW and Telefonica. She holds a degree in business engineering and has extensive know-how in customer experience management, digital business and business development.

Johan de Ruiter, Chairman of the Board of the Beitlich Family Foundation: "We aligned ourselves with the UN's 17 Sustainable Development Goals several years ago and defined sustainability, digitalisation and diversity as important strategic components for the CHT Group. We are therefore delighted to have gained a proven digitisation expert for our board. We are certain that Elke Katz will give us further impetus on this path so that we continue to be a leading, modern and innovative company.”

The Beitlich Family Foundation, owner of the CHT Group, has appointed Elke Katz as an additional member of the Foundation's Board of Directors, which includes the function of Supervisory Board, on 1 September 2021. Elke Katz is currently CEO of ratioform Verpackungen GmbH, a company of the Haniel Group, based in Munich.

She has extensive, cross-industry experience in strategic and operational corporate management at companies such as BMW and Telefonica. She holds a degree in business engineering and has extensive know-how in customer experience management, digital business and business development.

Johan de Ruiter, Chairman of the Board of the Beitlich Family Foundation: "We aligned ourselves with the UN's 17 Sustainable Development Goals several years ago and defined sustainability, digitalisation and diversity as important strategic components for the CHT Group. We are therefore delighted to have gained a proven digitisation expert for our board. We are certain that Elke Katz will give us further impetus on this path so that we continue to be a leading, modern and innovative company.”

The Beitlich Family Foundation consists of 5 members, in addition to Elke Katz and Johan de Ruiter, Prof. Dr.-Ing. Götz Gresser (Vice Chairman), Dr. Antje von Dewitz and Prof. Dr. Klaus Müller.

More information:
CHT Group Beitlich
Source:

CHT Germany GmbH

22.10.2021

INDEX™20 closes with a clear message for the future

INDEX™20 opened its doors, after an 18 month’ wait, delighted to welcome the nonwoven industry back to Geneva with open arms. The exhibition floor was busting with activity and anticipation at the prospect of new business.  

Over 500 exhibitors from 44 countries were present at the event, premiering their latest innovations. The resounding message was one of a positive outcome and an inspiring vision of the industry’s future across the spectrum of applications sectors.

The industry continued to evolve dramatically during the pandemic, and expectations were high as players from across the industry worldwide came together for the first time since 2017. Exhibitors said their expectations were exceeded, citing the high quality of the visitors present, converging on INDEX™ to conclude new business projects.

INDEX™20 opened its doors, after an 18 month’ wait, delighted to welcome the nonwoven industry back to Geneva with open arms. The exhibition floor was busting with activity and anticipation at the prospect of new business.  

Over 500 exhibitors from 44 countries were present at the event, premiering their latest innovations. The resounding message was one of a positive outcome and an inspiring vision of the industry’s future across the spectrum of applications sectors.

The industry continued to evolve dramatically during the pandemic, and expectations were high as players from across the industry worldwide came together for the first time since 2017. Exhibitors said their expectations were exceeded, citing the high quality of the visitors present, converging on INDEX™ to conclude new business projects.

Over 9,300 visitor entries were recorded on-site, and over a thousand on the virtual platform. 

As the industry’s first hybrid industry event, many attendees made the most of the interactive INDEX™ virtual platform by arranging video meetings and messaging as well live exchanges. It also meant those unable to attend personally benefitted from the rich Sector Seminar programme and a wide variety Exhibitor Product Presentations.

The Innovation Lab opened its doors for the first time, demonstrating the sheer diversity of applications in which nonwovens are employed. The spotlight was on nominees of the INDEX™ Innovation Awards, and the winners presented with their coveted bronze statues designed by Belgian artist Olivier Strebelle. This initiative demonstrates the innovative properties and uses of nonwovens across a wide range of sectors, demonstrating the exciting future of the industry and its suppliers.

INDEX™23 will take place from 18 to 21 April 2023.

More information:
INDEX nonwovens events hybrid
Source:

INDEX™20 / Organisers Palexpo SA

THE GROUND debuts at Frankfurt Fashion Week
The Ground Logo
20.10.2021

THE GROUND debuts at Frankfurt Fashion Week

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

Source:

PREMIUM Exhibitions GmbH