From the Sector

After nearly 30 years with the company, Matthew North, Commercial Director at the viscose specialty fibre manufacturer Kelheim Fibres, will retire on July 1, 2023. Throughout his long and successful career, he has played a significant role in transforming Kelheim Fibres from a supplier of standard fibres to the European textile industry into a supplier of predominantly customized specialty fibres for the hygiene, specialty paper, and textile industries.

Mark von der Becke will assume the position of Sales Director and become part of the management team at Kelheim Fibres. The 48-year-old brings extensive experience in sales, marketing, and key account management. He has held various leadership positions in renowned companies such as Hoechst, Clariant, and DS Smith in Germany, Switzerland, and China. He is known for successfully developing and implementing strategy and change programs.

Dr. Marina Crnoja-Cosic, who has been serving as Director of New Business Development and a member of the management team at Kelheim Fibres since 2020, will take on the responsibility for marketing and communications. She will now drive the further development of the marketing strategy and communication with customers and partners.

Kelheim Fibres GmbH is announcing that with effect from 01. October 2021, or as contracts and agreements allow, prices for its range of viscose fibres will be increased by €0,20/kg. In addition, freight cost adjustments will be applied on an individual customer basis. In cases where energy cost adjustments are not included in contracts and agreements, a temporary energy surcharge will be applied.

“The measures we are taking are absolutely necessary to ensure that Kelheim Fibres remains in a position to supply fibres with the levels of quality and service expected by our customers,” says Matthew North, Commercial Director of Kelheim Fibres.

The year 2021 has brought extraordinary challenges for society and for industry. Alongside the Covid-19 pandemic, recovering demand, disruption in the global freight systems and dramatically increased energy costs are driving significant cost increases for raw materials and negatively influencing supply chains. Prices for energy and freight currently lie well outside their historical ranges.

Es sei der Kelheim Fibres GmbH gelungen, die Auswirkungen der Pandemie auf die Faserproduktion zu begrenzen. Aber als Unternehmen mit eigener Kraft-Wärme-Kopplungsanlage und einem hohen Exportanteil in Staaten außerhalb Europas hätten sich diese Kostenfaktoren im zweiten und dritten Quartal 2021 stark negativ auf die Margen ausgewirkt. Da die Energiekosten auf einem beispiellos hohen Niveau verharrten und im vierten Quartal möglicherweise weiter ansteigen werden, keine Entlastung bei den hohen Frachtkosten absehbar sei und auch die Rohstoffkosten auf hohem Niveau blieben, müsse das Unternehmen Maßnahmen ergreifen, um eine weitere Margenerosion zu verhindern.

Kelheim Fibres GmbH had succeeded in limiting the impact of the pandemic on fibre production. However, as a company operating its own cogeneration energy plant and with a high level of export business outside Europe, these cost factors have had a severe negative impact on margins during the second and third quarters of 2021. With energy costs set to remain at unprecedentedly high levels and potentially increase further in the fourth quarter, no relief to the high level of freight costs foreseeable, and raw material costs also remaining at a high level, the company needs to take steps to prevent further margin erosion.

Kelheim Fibres’ Business Managers will be in contact with individual customers during September with further information.

The Bavarian viscose speciality fibre manufacturer Kelheim Fibres has achieved a leading score in Canopy’s 2020 Hot Button Report. Kelheim Fibres ranks overall among the top 5 producers and was even able to improve their good previous year’s result.

While the company – as in 2019 - is assessed as “low risk" of sourcing from Ancient & Endangered Forests, Kelheim is proud to have invested significantly in “Next Generation Fibre Solutions,” and hopes to reach commercial scale by 2025. Also, highlighted in the report is Kelheim’s increase of the proportion of FSC®-certified fibre.

Kelheim has accepted the recommendation to develop an action plan for continuous improvement of their sustainability: With a certification according to ISO 50001 (energy management), certification according to EMAS (expected at the end of 2020), the application to join ZDHC (Roadmap to Zero) and the newly created position of a sustainability manager, the viscose fibre experts have accomplished a considerable success in a short space of time.

“Canopy’s Hot Button Report not only stands for ethically correct raw material sourcing – it is an overall sustainability indicator for viscose fibre producers.”, so Matthew North, Commercial Director at Kelheim Fibres. “We are proud of our ranking and will follow this path further: Our fibres offer an ecofriendly alternative to synthetic materials. That includes certified sustainable raw material sourcing, resource saving and low-emission production processes as well as the continuous search for improvements and future-oriented solutions.“

In the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy, Kelheim Fibres attained a “green shirt” ranking. Many fashion brands already value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.

Raw material wood sourced only from certified sustainable forestry
The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas environmental protection and innovation have been examined and evaluated by qualified external auditors; the report will be posted publicly in the first quarter of 2020.

Sustainable fibres for a changing market
“For years now Kelheim Fibres has consistently recognised the importance of sustainability and environmental protection. Now that resource saving and alternatives to plastics are of focal interest to the public and to the economy, our products are meeting with an even better reception from the market. Fibres produced in Germany with low emissions from certified sustainable timber meet the needs of customers seeking products that have a low risk of sourcing from ancient and endangered forests. “Having been awarded a `green shirt´ in the `Hot-Button´ ranking once again underlines this absolutely clearly!” says Matthew North, Commercial Director at Kelheim Fibres.