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Logo Vivolo
Vivolo presents SS2021 Collection
23.03.2020

Vivolo presents its SS2021 collection

Labels and small accessories stand together for the company’s great passion for leather, featuring a mix of eclectic inspirations, complemented by a variety of solutions and with a new exclusive Green Book, with a very sustainable approach.

Labels and small accessories stand together for the company’s great passion for leather, featuring a mix of eclectic inspirations, complemented by a variety of solutions and with a new exclusive Green Book, with a very sustainable approach.

A creative selection of proposals enriched with a new line of completely green products defines the SS2021 collection by Vivolo. Sustainability is the running theme, thanks to the development of concepts that focus on the combination of zero-impact processing techniques and state-of-the-art materials, bringing to life RE Vivolo.
This special Green Book gathers a selection of products that provide a sustainable interpretation of the beauty of Vivolos work. The selection of specific raw materials defines five micro-areas in terms of options: leather (recycled, solvent-free and vegetable-tanned), eco-leather (solventfree and jacron), technical solutions (silicon and recycled post-industrial polyurethane), fabrics (organic cotton, recycled cotton, felt obtained from the recycling of post-consumer plastic materials) and the brand new plant-based options (Apple Skin, Piñatex® and Bananatex®). In parallel with this eco-line, the collection presents the evolution of more classical option.
The heritage style results in the selection of new designs, made thanks to an combination heat embossing and hand painting enhancing the quality of leather through the creation of miniature works of art. An additional highlight is the embroidery section.
Technical inspirations remain the most direct expression of the research by the inhouse R&D team. From the use of high-performance materials to the implementation of ideal processing techniques, the mood emphasizes the high-tech character of these options, through mirrored, reflective and  iridescent finishings along with a fluorescent color palette. Silicon and polyurethane make again in this season their appearance.

The collection comes to a close with the accessories – patches as well as  drawstrings, puller, buttons and cord stoppers, along with many others – conceived to become the added detail to embellish and enhance outerwear and knitwear. Once again, Vivolo proves its ability in  interpreting a style that transcends time, representative of the Made in Italy tradition along with an unparalleled approach to production.

More information:
Vivolo Leather
Source:

Vivolo

NCTO Logo (c) NCTO
NCTO Logo
20.03.2020

U.S. Textile and Nonwoven Associations Urge Government to Deem Manufacturing

Textile and nonwoven associations issued a joint statement today urging federal, state and local governments to deem textile and nonwoven manufacturing facilities as “essential” when drafting “Shelter in Place” orders in response to the COVID-19 crisis.

Our associations recognize the serious challenges our elected officials, health administrators, and others are facing when issuing orders to protect communities across the country and we understand the necessity for leaders to enforce a ‘Shelter in Place” order or quarantine orders.

Our members make a broad range of inputs and finished products used in an array of personal protective equipment (PPE) and medical nonwoven/textile supplies, including surgical gowns, face masks, antibacterial wipes, lab coats, blood pressure cuffs, cotton swabs and hazmat suits. These items are vital to the government’s effort to ramp up emergency production of these critical supplies.

Textile and nonwoven associations issued a joint statement today urging federal, state and local governments to deem textile and nonwoven manufacturing facilities as “essential” when drafting “Shelter in Place” orders in response to the COVID-19 crisis.

Our associations recognize the serious challenges our elected officials, health administrators, and others are facing when issuing orders to protect communities across the country and we understand the necessity for leaders to enforce a ‘Shelter in Place” order or quarantine orders.

Our members make a broad range of inputs and finished products used in an array of personal protective equipment (PPE) and medical nonwoven/textile supplies, including surgical gowns, face masks, antibacterial wipes, lab coats, blood pressure cuffs, cotton swabs and hazmat suits. These items are vital to the government’s effort to ramp up emergency production of these critical supplies.

If workers who produce these goods are not granted an “essential” exemption from “Shelter in Place” and other quarantine orders to go to their manufacturing and distribution facilities, it will cause major disruptions in the availability of these goods. This will create significant hardship to healthcare providers and consumers across the country who depend on steady and stable supplies of these critical items.

We are asking the administration and state and local authorities to provide greater certainty and clarity for our companies and employees and ask for a clear exclusion of our manufacturing operations from “Shelter in Place” orders as the textile and nonwoven products that we make in the U.S. play an essential role in mitigating the shortages of critical supplies. Such a designation will help us avoid disruptions of vital goods and services during this challenging time.

Source:

NCTO

IFAI 

INDA

Even more efficient and economical – the modified RoTac³ is part of the BCF S8’s standard scope of delivery   (c) Oerlikon Neumag
Even more efficient and economical – the modified RoTac³ is part of the BCF S8’s standard scope of delivery
20.03.2020

Oerlikon Neumag: RoTac³ tangling unit with comprehensive modifications

Major technological changes to Oerlikon Neumag’s RoTac³ tangling unit produce even more efficient BCF yarn tangling. On the one hand, the tangling nozzle has been flow - optimized, allowing the air pressure to be lowered by approximately 10 percent compared to its predecessor while maintaining the same knot strength. Furthermore, the nozzle bearing arrangements have been improved. Consequently, either higher speeds or nozzle rings with greater numbers of holes can be used, generating more knots in the yarn.

Even at high production speeds, tangling knots can be set considerably more evenly with the RoTac³ than in the case of other conventional tangling units. Frequent tangling dropouts are now a thing of the past. This ensures better yarn quality and has a positive impact on further processing. The result: the carpet has a visibly more even appearance.

Major technological changes to Oerlikon Neumag’s RoTac³ tangling unit produce even more efficient BCF yarn tangling. On the one hand, the tangling nozzle has been flow - optimized, allowing the air pressure to be lowered by approximately 10 percent compared to its predecessor while maintaining the same knot strength. Furthermore, the nozzle bearing arrangements have been improved. Consequently, either higher speeds or nozzle rings with greater numbers of holes can be used, generating more knots in the yarn.

Even at high production speeds, tangling knots can be set considerably more evenly with the RoTac³ than in the case of other conventional tangling units. Frequent tangling dropouts are now a thing of the past. This ensures better yarn quality and has a positive impact on further processing. The result: the carpet has a visibly more even appearance.

Stable and efficient yarn production is hugely important to yarn manufacturers. Not only does the evenness of the tangling knots make the investment interesting, so too does the energy efficiency of the RoTac3. The tangling unit requires up to 50 percent less energy for generating compressed air. Against the background of rising energy prices, this represents an excellent prerequisite for optimizing production costs.

Oerlikon Neumag has been able to secure various retrofit contracts since the launch of the RoTac3 in 2015. And new systems are predominantly equipped with RoTac³. The RoTac³ is included in the standard scope of delivery for the newer BCF S8 system. The tangling unit is available as an option both for the single-end Sytec One system and the three - end S+ and it can also be retrofitted on request.

Source:

Oerlikon Neumag 

Lenzing Logo (c) Lenzing
Lenzing Logo
20.03.2020

Lenzing Group’s Sustainability Report for 2019 published

  • First fiber producer to have an approved science-based target – CO2 neutrality by 2050
  • Breakthrough in REFIBRA™ technology – worn textiles can also be used as fiber raw material
  • Pioneer in the introduction of blockchain technology for fiber recognition
  • On track to meet all sustainability targets

Lenzing – Just ahead of the “Day of Forests ” on March 21, which the FAO (Food and Agricultural Organization of the United Nations) introduced in the 1970s in response to global deforestation, the Lenzing Group presents its Sustainability Report 2019. This sets out how the company is actively dealing with the global challenges.

Lenzing produces fibers from the renewable raw material wood and is well known among its customers and partners in the global textile and nonwoven fabric industry for the clear position it takes as a sustainable producer. It is no accident that the new report is appearing on the International Day of Forests. Lenzing’s sustainable practices in procurement, especially for wood and pulp, were once again ranked as leading in the 2019 reporting year (Hot Button Report).

  • First fiber producer to have an approved science-based target – CO2 neutrality by 2050
  • Breakthrough in REFIBRA™ technology – worn textiles can also be used as fiber raw material
  • Pioneer in the introduction of blockchain technology for fiber recognition
  • On track to meet all sustainability targets

Lenzing – Just ahead of the “Day of Forests ” on March 21, which the FAO (Food and Agricultural Organization of the United Nations) introduced in the 1970s in response to global deforestation, the Lenzing Group presents its Sustainability Report 2019. This sets out how the company is actively dealing with the global challenges.

Lenzing produces fibers from the renewable raw material wood and is well known among its customers and partners in the global textile and nonwoven fabric industry for the clear position it takes as a sustainable producer. It is no accident that the new report is appearing on the International Day of Forests. Lenzing’s sustainable practices in procurement, especially for wood and pulp, were once again ranked as leading in the 2019 reporting year (Hot Button Report).

“Stand up! A gainst business as usual ”

Under the motto “Stand up! Against business as usual ”, Lenzing emphasizes its wider responsibilities over and above its products. Business - as - usual scenarios have to be overcome, in particular for climate protection. With a science-based target, Lenzing is taking action to master the problems caused by climate change. The Lenzing Group is committed to reducing its greenhouse gas emissions per ton of product by 50 percent by 2030 (baseline: 2017). The Science-Based Target s initiative has approved Lenzing’s climate target as science-based.

Breakthrough in REFIBRA™ technology

One of Lenzing’s strategic principles under its “Naturally positive” sustainability strategy and a focus in the 2019 Sustainability Report is the circular economy. To address the enormous textile waste challenges of industry and society, Lenzing has developed a unique recycling technology branded REFIBRA™. This technology enables garment production waste to be reprocessed into fibers. 

 

 

More information:
Lenzing
Source:

Lenzing

A modern hydroponic herb growing facility. (c) AWOL
A modern hydroponic herb growing facility.
20.03.2020

Salad days for the UK’s Anglo Recycling

Anglo Recycling Technology is on course to deliver no less than a million of its special nonwoven mats for hydroponically growing herbs to a major customer in the Middle East this year. The Growfelt-branded products arose from the discovery back in the late 1990s by Anglo Recycling’s owner Simon Macaulay, that the Sussex-based retail supplier of salads, Van Heineken Brothers (now Vitacress), used nonwoven felts on which to grow its cress.

“I drove down to see the company’s production manager, Chris Moncrieff and discovered they were indeed growing cress on felts, but they were made from virgin materials and he liked the idea of maybe using a blend of virgin fiber offcuts of cotton, wool, and polypropylene,” he explains. “That’s how Growfelt was born. For the first six years, we supplied exclusively to Vitacress and in return, they helped us to bring our factory up to food-grade standard and to set in place a testing regime for Salmonella E-Coli coliforms and listeria.”

Anglo Recycling Technology is on course to deliver no less than a million of its special nonwoven mats for hydroponically growing herbs to a major customer in the Middle East this year. The Growfelt-branded products arose from the discovery back in the late 1990s by Anglo Recycling’s owner Simon Macaulay, that the Sussex-based retail supplier of salads, Van Heineken Brothers (now Vitacress), used nonwoven felts on which to grow its cress.

“I drove down to see the company’s production manager, Chris Moncrieff and discovered they were indeed growing cress on felts, but they were made from virgin materials and he liked the idea of maybe using a blend of virgin fiber offcuts of cotton, wool, and polypropylene,” he explains. “That’s how Growfelt was born. For the first six years, we supplied exclusively to Vitacress and in return, they helped us to bring our factory up to food-grade standard and to set in place a testing regime for Salmonella E-Coli coliforms and listeria.”

In recent years, however, Anglo Recycling, which is based in Whitworth, near Rochdale in the UK, has significantly broadened its customer base. It now offers a core of three growing media products to meet the differing needs of customers across Europe, the Middle East, and the Far East, whether for retail presentation and appearance or for water holding.

 

More information:
Anglo Recycling Technology
Source:

AWOL

(c) Lenzing
13.03.2020

Lenzing solid in a historically difficult market environment

  •  Historically difficult market environment – trade tensions put textile value chain under pressure in 2019
  •  Prices for standard viscose at a historic low
  •  Positive development of the specialty fiber business with a revenue share of already 51 . 6 percent
  •  Strategic investment projects are progressing according to plan
  •  sCore TEN targets for 2024 defined – EBITDA of EUR 800 mn

Lenzing – Despite a generally difficult demand environment for textile fibers and a drastic drop in prices for standard viscose, the Lenzing Group recorded a solid business development in 2019. The disciplined implementation of the sCore TEN corporate strategy and the accompanying focus on specialty fibers once again helped to mitigate the effect of unprecedentedly low standard viscose prices.

  •  Historically difficult market environment – trade tensions put textile value chain under pressure in 2019
  •  Prices for standard viscose at a historic low
  •  Positive development of the specialty fiber business with a revenue share of already 51 . 6 percent
  •  Strategic investment projects are progressing according to plan
  •  sCore TEN targets for 2024 defined – EBITDA of EUR 800 mn

Lenzing – Despite a generally difficult demand environment for textile fibers and a drastic drop in prices for standard viscose, the Lenzing Group recorded a solid business development in 2019. The disciplined implementation of the sCore TEN corporate strategy and the accompanying focus on specialty fibers once again helped to mitigate the effect of unprecedentedly low standard viscose prices.

As a result, revenue dropped by 3.3 percent from EUR 2.18 bn to EUR 2.11 bn in 2019, driven by lower selling prices as well as standard fiber volumes. Due to positive mix effects and more resilient specialty fiber prices, the share of specialty fibers increased from 45.5 percent to 51.6 percent of revenue. The earnings development was largely influenced by the decline in revenue, but also by negative currency effects on material and personnel costs. EBITDA (earnings before interest, tax, depreciation and amortization) fell by 14.4 percent from EUR 382 mn to EUR 326.9 mn. The EBITDA margin declined from 17.6 percent to 15.5 percent. Net profit, at EUR 114.9 mn, was 22.4 percent lower than in the previous year at EUR 148.2 mn. Earnings per share amounted to EUR 4. 63 ( 2018: EUR 5 . 61 ).

 

More information:
Lenzing
Source:

Lenzing

perPETual und Polygenta produzieren rPET FDY auf WINGS von Oerlikon Barmag (c) Oerlikkon
perPETual und Polygenta produzieren rPET FDY auf WINGS von Oerlikon Barmag
12.03.2020

perPETual and Polygenta manufacture using Oerlikon's WINGS

The Indian yarn manufacturer Polygenta, specialized on the manufacturing of sustainable recycling yarns, recently commenced production of recycled polyester FDY yarns at its facilities in Nashik. The yarn is produced using a combination of perPETual Global Technologies patented chemical recycling technology and Oerlikon Barmag’s direct spinning system equipped with the 32-end WINGS concept.

The spinning plant was commissioned by Oerlikon Textile India technologists in close collaboration with the process experts at Oerlikon Barmag, with various FDY products currently being developed. The yarn produced caters to the requirements of premium-segment clients demanding high quality, cost effective sustainable solutions.

The Indian yarn manufacturer Polygenta, specialized on the manufacturing of sustainable recycling yarns, recently commenced production of recycled polyester FDY yarns at its facilities in Nashik. The yarn is produced using a combination of perPETual Global Technologies patented chemical recycling technology and Oerlikon Barmag’s direct spinning system equipped with the 32-end WINGS concept.

The spinning plant was commissioned by Oerlikon Textile India technologists in close collaboration with the process experts at Oerlikon Barmag, with various FDY products currently being developed. The yarn produced caters to the requirements of premium-segment clients demanding high quality, cost effective sustainable solutions.

As one of the world’s first companies, Polygenta has, since 2014, been producing 100% recycled POY and DTY from post-consumer PET using the patented chemical recycling process developed by perPETual Global Technologies. perPETual’s process reduces CO2 impact by more than 66% compared to virgin PET. The yarn is spun using Oerlikon Barmag systems and equipment. As a result, Polygenta is able to produce a wide range of DTY and FDY yarns that comply with the Global Recycled Standard (GRS).

More information:
Oerlikon
Source:

Oerlikon

Lenzing in difficult market environment
Logo Lenzing
12.03.2020

Lenzing solid in a historically difficult market environment

 

 

  • Historically difficult market environment – trade tensions put textile value chain under pressure in 2019
  • Prices for standard viscose at a historic low
  • Positive development of the specialty fiber business with a revenue share of already 51.6 percent
  • Strategic investment projects are progressing according to plan
  • sCore TEN targets for 2024 defined – EBITDA of EUR 800 mn

Despite a generally difficult demand environment for textile fibers and a drastic drop in prices for standard viscose, the Lenzing Group recorded a solid business development in 2019. The disciplined implementation of the sCore TEN corporate strategy and the accompanying focus on specialty fibers once again helped to mitigate the effect of unprecedentedly low standard viscose prices.
As a result, revenue dropped by 3.3 percent from EUR 2.18 bn to EUR 2.11 bn in 2019, driven by lower selling prices as well as standard fiber volumes. Due to positive mix effects and more resilient specialty fiber prices, the share of specialty fibers increased from 45.5 percent to 51.6 percent of revenue.
The earnings development was largely influenced by the decline in revenue, but also by negative currency effects on material and personnel costs. EBITDA (earnings before interest, tax, depreciation and amortization) fell by 14.4 percent from EUR 382 mn to EUR 326.9 mn. The EBITDA margin declined from 17.6 percent to 15.5 percent. Net profit, at EUR 114.9 mn, was 22.4 percent lower than in the previous year at EUR 148.2 mn. Earnings per share amounted to EUR 4.63 (2018: EUR 5.61).

More information:
Lenzing financial year 2019
Source:

Corporate Communications, Lenzing AG

 Gilberto Calzolari look with Eco Fisset1 (c) GB Network
Gilberto Calzolari look with Eco Fisset1
04.03.2020

Italian Converter presents new materials

And finishings of the E.C.O. KOSMOS cross-collection, continuing its ethical and sustainable path and having also exclusives collaborations with international brands
Italian Converter, a leading manufacturer of innovative fabrics for fashion, footwear and accessories, expands E.C.O. Kosmos, the fully traceable, transparent and 100% Made in Italy cross-collection. The acronym E.C.O. - Ecologic, Conversion, Optimization perfectly reflects the founding values of the Italian Converter philosophy and represents a further step in the company's responsible path. E.C.O. Kosmos has also been selected to be part of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and also welcomed with enthusiasm the proposal to support C.L.A.S.S. Smart Materials Bank, the educational platform and e-shop of C.L.A.S.S. designed for young designers who want to discover and experiment with innovative and sustainable textile solutions from the best manufacturers in ways suitable for their reality.

Here are some highlights of the collection:

And finishings of the E.C.O. KOSMOS cross-collection, continuing its ethical and sustainable path and having also exclusives collaborations with international brands
Italian Converter, a leading manufacturer of innovative fabrics for fashion, footwear and accessories, expands E.C.O. Kosmos, the fully traceable, transparent and 100% Made in Italy cross-collection. The acronym E.C.O. - Ecologic, Conversion, Optimization perfectly reflects the founding values of the Italian Converter philosophy and represents a further step in the company's responsible path. E.C.O. Kosmos has also been selected to be part of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and also welcomed with enthusiasm the proposal to support C.L.A.S.S. Smart Materials Bank, the educational platform and e-shop of C.L.A.S.S. designed for young designers who want to discover and experiment with innovative and sustainable textile solutions from the best manufacturers in ways suitable for their reality.

Here are some highlights of the collection:

  • E.C.O. Alba – E.C.O. Aurora, fabrics made of 50% casual cotton combined with AMNI SOUL ECO ® technology.
  • E.C.O. Sonica is a semi-shiny satin with an elegant and refined appearance. the textile sector at an international level.
  • E.C.O. Aly is a vintage effect raffia, a very trendy theme right now.

 

More information:
Italian Converter
Source:

GB Network

Sappi at FESPA Global Print Expo (c) Sappi Europe
Sappi at FESPA Global Print Expo
20.02.2020

Sappi at FESPA Global Print Expo

Captivating colours, optimum cost efficiency and a sustainable value chain: these are some of the typical features of Sappi’s Inkjet and Dye Sublimation Papers. The global manufacturer will showcase its diverse, high-quality product ranges at FESPA Madrid, in hall 3, stand D30.

  • Transjet Drive dye sublimation paper tailored to industrial printing machines with a glue-belt system
  • Scrolljet, a large inkjet paper, with impressively razor-sharp lines
  • Digitally printed corrugated board with Fusion Topliner for consumer goods packing and displays

Eye-catching posters, textiles with excellent prints and labels that stand out clearly, this is how brand owners, advertising companies and retailers draw attention to themselves and their products. The comprehensive range of Sappi’s Dye Sublimation Papers, Inkjet Papers and Silicone Base Papers form the perfect basis for impressive brand communication. Customers and potential customers can come and convince themselves at this year’s FESPA event in Madrid, which takes place from 24 to 27 March.

Captivating colours, optimum cost efficiency and a sustainable value chain: these are some of the typical features of Sappi’s Inkjet and Dye Sublimation Papers. The global manufacturer will showcase its diverse, high-quality product ranges at FESPA Madrid, in hall 3, stand D30.

  • Transjet Drive dye sublimation paper tailored to industrial printing machines with a glue-belt system
  • Scrolljet, a large inkjet paper, with impressively razor-sharp lines
  • Digitally printed corrugated board with Fusion Topliner for consumer goods packing and displays

Eye-catching posters, textiles with excellent prints and labels that stand out clearly, this is how brand owners, advertising companies and retailers draw attention to themselves and their products. The comprehensive range of Sappi’s Dye Sublimation Papers, Inkjet Papers and Silicone Base Papers form the perfect basis for impressive brand communication. Customers and potential customers can come and convince themselves at this year’s FESPA event in Madrid, which takes place from 24 to 27 March.

Paper with impressive sustainable qualities
At its large exhibition stand in the Digital Printing hall, Sappi will showcase its Transjet range, which represents highest quality and optimal cost efficiency, offering also environmental advantages, such as low ink consumption and low transfer times. Minimal shrinkage of high elastic textiles is one of the key features of the Sportsline tacky grades. The special Transjet Drive, its extremely smooth backside and fast ink drying on the printable side, allow more efficient production on high-speed printers with glue belt systems. Sappi stands for much more than just the highest paper quality. Professional support through a special team of technical application engineers, Digital Solutions assist customers from their initial product idea to final production ensuring impressive results.

Differentiation through precision and sharpness
With its range of Inkjet papers, Sappi will demonstrate its considerable expertise in large format digital printing in Madrid. At the heart of the exhibition presentation is Scrolljet, a multi-layered coated paper for a wide range of outdoor applications, such as city light and mega light scrolling systems. DT-Plot and Swiss Matt are the best choice for graphic drawings and poster printing due to their exceptional colour results and the high precision and sharpness of the print.

Everything from a single, innovative source
When it comes to making classic packaging, shelf-ready packaging and POS displays stand out from the rest, marketing managers, brand owners and designers can always count on Fusion Topliner with its high degree of whiteness. As the topliner reproduces colours brilliantly and can be processed excellently, products made with this clearly stand out and attract attention. The product range presented by the paper and paperboard specialist is topped off by Silicone Base Papers for self-adhesive applications such as car wrapping, outdoor advertising and office supplies. This makes Sappi a versatile, long-term partner on which customers can rely. Sappi’s paper and paperboard thus go far beyond FESPA 2020: “Where colour comes alive.”

More information:
Sappi Europe Fespa Global Expo
Source:

Sappi Europe

RIRI and COEURDOR join forces
RIRI and COEURDOR join forces
14.02.2020

RIRI and COEURDOR join forces

Riri and Coeurdor announce that they are creating the largest metal accessories group dedicated to the high-end luxury brands. The combination of the two companies will result in a unique value proposition, offering the full range of metal trims. This will allow luxury brands to simplify their supply-chain and benefit from unique innovation capabilities, including new technology like 3D printing and stainless steel. They will also rely on a production network that spans from France, Italy, Switzerland to Portugal, offering maximum flexibility and security of supply adapted to the fashion market requirements.

Founded in 1951 and headquartered in Maîche (France), Coeurdor is a manufacturer of metal accessories for the luxury industry. The company is specialized in surface finishings and manufacture of metal products for Luxury leather goods, with production facilities in France and Portugal. The company is well-known for the quality of its products, its innovation capabilities and strong customer relationships.

Riri and Coeurdor announce that they are creating the largest metal accessories group dedicated to the high-end luxury brands. The combination of the two companies will result in a unique value proposition, offering the full range of metal trims. This will allow luxury brands to simplify their supply-chain and benefit from unique innovation capabilities, including new technology like 3D printing and stainless steel. They will also rely on a production network that spans from France, Italy, Switzerland to Portugal, offering maximum flexibility and security of supply adapted to the fashion market requirements.

Founded in 1951 and headquartered in Maîche (France), Coeurdor is a manufacturer of metal accessories for the luxury industry. The company is specialized in surface finishings and manufacture of metal products for Luxury leather goods, with production facilities in France and Portugal. The company is well-known for the quality of its products, its innovation capabilities and strong customer relationships.

Founded in 1936 and headquartered in Mendrisio (Switzerland), Riri is a well-known brand, producing zippers and buttons, through Riri and Cobrax brands, mostly for the high-end luxury market. Riri is the privileged choice of many brands in light of high quality of the creations released season after season, ever-ending effort in terms of innovation, personalization of details and high service levels. The company has a world commercial presence, with commercial offices in Paris, New York City, Los Angeles, Hong Kong and Shanghai and four manufacturing sites across Switzerland and Italy.

Robert Jeambrun, Chairman of Coeurdor said: “We are very excited to open this new chapter of our history together with Riri. We believe the two organizations share the same values, including a focus on innovation and dedication to high service levels for our customers. Crossing our path with Riri will enable us to continue our growth story and increase our financial means, becoming the supplier of choice of high-end luxury brands.”

Renato Usoni, CEO of Riri Group said: “We are welcoming the Coeurdor family. The alliance of the two groups will create a new leader in the market with a unique business model and industrial means capable of supplying all metal pieces needed by our clients, from zippers to buttons and metal trims, all at once. The combined offering will be highly synergetic and will allow our clients to better industrialize their supply chains and benefit from unique innovation capabilities.”

More information:
Riri Group coeurdor
Source:

menabo

PFAFF INDUSTRIAL auf der Messe SIMAC Tanning Tech (c) PFAFF Industrial
PFAFF INDUSTRIAL auf der Messe SIMAC Tanning Tech
13.02.2020

PFAFF INDUSTRIAL at SIMAC Tanning Tech

At this year’s trade fair „SIMAC Tanning Tech“, PFAFF Industrial, together with DÜRKOPP ADLER and the regional agency DAP ITALIA, will present the latest solutions for shoe and leather processing. The fair will take place in Milan from 19th to 21st of February 2020. The joint booth is located in Hall 14, No. C09.

PFAFF News and Highlights:

PFAFF 3806
New integrated workplace for closing rub-down seams, such as heel-, front- and side seams on street shoes, slippers and leg boots. The PFAFF 3806 is equipped with two-thread chainstitch high-speed seamer head PFAFF 5487 with drop feed and variable top feed, high lift and adjustable top feed pressure, which ensures consistently high quality. Reinforcing tapes, which may be applied from top impart greater durability to the seams and prevent fine leathers from being pulled out of shape. Automatic control sequences (via parameter or photocell) reduce the manual handling and increase the process reliability and output.

At this year’s trade fair „SIMAC Tanning Tech“, PFAFF Industrial, together with DÜRKOPP ADLER and the regional agency DAP ITALIA, will present the latest solutions for shoe and leather processing. The fair will take place in Milan from 19th to 21st of February 2020. The joint booth is located in Hall 14, No. C09.

PFAFF News and Highlights:

PFAFF 3806
New integrated workplace for closing rub-down seams, such as heel-, front- and side seams on street shoes, slippers and leg boots. The PFAFF 3806 is equipped with two-thread chainstitch high-speed seamer head PFAFF 5487 with drop feed and variable top feed, high lift and adjustable top feed pressure, which ensures consistently high quality. Reinforcing tapes, which may be applied from top impart greater durability to the seams and prevent fine leathers from being pulled out of shape. Automatic control sequences (via parameter or photocell) reduce the manual handling and increase the process reliability and output.

PFAFF 1591
On the fair PFAFF INDUSTRIAL will show its electronic single-needle shoe post-bed machine with touch-control panel, new thread trimmer for short thread ends (< 5 mm) and new programmable thread tension. The key benefit of “programmable thread tension” is that suitable thread tensions can be applied for different material thicknesses and/or for different seam sequences (as these can be programmed on electronic machines). The tensions can be accessed and/or set via a knee switch or stitch counting. Manual setting of the thread tension, as is common with current shoe machines, is no longer necessary with the programmed thread tension.

PFAFF 8303i
The ot-air taping machine for welding continuous seams on water-resistant, waterproof and breathable materials will be exhibited as “shoe version” with very small/slim post from back. Effortlessly shoe uppers with small radii can be taped. The slim post and the differential feed (via two separate drive motors for the top and bottom feed roller) ensures absolute neat seams and a requested fullness und shaped parts.
 

Ascend to purchase compounding and masterbatch businesses of Poliblend and Esseti Plast. (c) Ascend Performance Materials, APMPR041
Ascend to purchase compounding and masterbatch businesses of Poliblend and Esseti Plast.
13.02.2020

Ascend to purchase compounding and masterbatch businesses of Poliblend and Esseti Plast

Ascend Performance Materials, the largest fully integrated producer of polyamide 66 resin, announced today it signed an agreement to purchase Poliblend and Esseti Plast GD from D’Ottavio Group. The acquisition includes a manufacturing facility in Mozzate, Italy, the masterbatch portfolio of Esseti Plast GD and the engineering plastics portfolio of Poliblend, which consists of virgin and recycled grades of PA66, PA6, PBT and POM.

Poliblend offers compounding and masterbatch services, including color and additive concentrates that enhance the appeal and end-use performance of plastics products, packaging and fibers. Its certifications include ISO 9001, ISO 14001 and ISO TS 16949.

Giancarlo D’Ottavio, Poliblend’s president, will continue to run Poliblend’s operations and join Ascend’s European management team. Terms of the transaction were not disclosed. The acquisition is expected to close in the second quarter.

Ascend Performance Materials, the largest fully integrated producer of polyamide 66 resin, announced today it signed an agreement to purchase Poliblend and Esseti Plast GD from D’Ottavio Group. The acquisition includes a manufacturing facility in Mozzate, Italy, the masterbatch portfolio of Esseti Plast GD and the engineering plastics portfolio of Poliblend, which consists of virgin and recycled grades of PA66, PA6, PBT and POM.

Poliblend offers compounding and masterbatch services, including color and additive concentrates that enhance the appeal and end-use performance of plastics products, packaging and fibers. Its certifications include ISO 9001, ISO 14001 and ISO TS 16949.

Giancarlo D’Ottavio, Poliblend’s president, will continue to run Poliblend’s operations and join Ascend’s European management team. Terms of the transaction were not disclosed. The acquisition is expected to close in the second quarter.

Source:

EMG

06.02.2020

Zweite Pilotanlage für TENCEL™ Luxe Filamente fertiggestellt

Die Lenzing Gruppe hat die im Mai 2018 angekündigte zweite Pilot-Fertigungslinie für ihr innovatives Filamentgarn TENCEL™ Luxe fertiggestellt. Der Bau der Anlage, für den am Standort Lenzing EUR 30 Mio. investiert wurden, konnte nach 20 Monaten intensiver Arbeit innerhalb des geplanten Zeit- und Budgetrahmens abgeschlossen werden. Mit der neuen Pilot-Fertigungslinie, die Mitte Dezember den Betrieb aufnahm, sind nun ausreichend Kapazitäten für kommerzielle Programme und weitere Applikationsentwicklungen verfügbar.

Innovation im Eco-Couture-Segment
Mit TENCEL™ Luxe verankert Lenzing das Thema Nachhaltigkeit, kombiniert mit besonderer Ästhetik, im Premium-Luxusmarkt. Die Eigenschaften des feinen Filamentgarns sind wegen des luftigen Tragegefühls und matten Schimmers am besten mit denen von Seide vergleichbar. Gleichzeitig besticht TENCEL™ Luxe durch eine besondere Festigkeit und eine hohe Umweltverträglichkeit.
„TENCEL™ Luxe eröffnet für Lenzing neue Märkte und trägt damit zur erfolgreichen Umsetzung ihrer Unternehmensstrategie sCore TEN bei.

Die Lenzing Gruppe hat die im Mai 2018 angekündigte zweite Pilot-Fertigungslinie für ihr innovatives Filamentgarn TENCEL™ Luxe fertiggestellt. Der Bau der Anlage, für den am Standort Lenzing EUR 30 Mio. investiert wurden, konnte nach 20 Monaten intensiver Arbeit innerhalb des geplanten Zeit- und Budgetrahmens abgeschlossen werden. Mit der neuen Pilot-Fertigungslinie, die Mitte Dezember den Betrieb aufnahm, sind nun ausreichend Kapazitäten für kommerzielle Programme und weitere Applikationsentwicklungen verfügbar.

Innovation im Eco-Couture-Segment
Mit TENCEL™ Luxe verankert Lenzing das Thema Nachhaltigkeit, kombiniert mit besonderer Ästhetik, im Premium-Luxusmarkt. Die Eigenschaften des feinen Filamentgarns sind wegen des luftigen Tragegefühls und matten Schimmers am besten mit denen von Seide vergleichbar. Gleichzeitig besticht TENCEL™ Luxe durch eine besondere Festigkeit und eine hohe Umweltverträglichkeit.
„TENCEL™ Luxe eröffnet für Lenzing neue Märkte und trägt damit zur erfolgreichen Umsetzung ihrer Unternehmensstrategie sCore TEN bei.

More information:
Lenzing Gruppe Tencel
Source:

(c) Lenzig Gruppe

(c) Trevira GmbH
30.01.2020

Trevira at Heimtextil 2020

The Trevira CS joint booth at Heimtextil 2020 was once again a success.

Trevira looks back on a successful trade fair appearance at Heimtexil 2020. The concept of a joint booth together with customers along with the presentation of product innovations and a special exhibition dedicated to the contract sector has once again proved its worth. Trevira hosted 31 co-exhibitors thus increasing the number of participants again compared to last year. Members of the entire textile value chain were present at the Trevira stand: from the fibre production and yarn manufacture, to the colouring, weaving and warp and weft knitting stages, to the textile editor.

Klaus Holz, CEO Trevira GmbH: „We are pleased about the very positive feedback we got on our joint booth at Heimtextil 2020 from our customers and the visitors to our stand. It shows that our concept is successful and that the booth works well as a market place for Trevira CS.”

The Trevira CS joint booth at Heimtextil 2020 was once again a success.

Trevira looks back on a successful trade fair appearance at Heimtexil 2020. The concept of a joint booth together with customers along with the presentation of product innovations and a special exhibition dedicated to the contract sector has once again proved its worth. Trevira hosted 31 co-exhibitors thus increasing the number of participants again compared to last year. Members of the entire textile value chain were present at the Trevira stand: from the fibre production and yarn manufacture, to the colouring, weaving and warp and weft knitting stages, to the textile editor.

Klaus Holz, CEO Trevira GmbH: „We are pleased about the very positive feedback we got on our joint booth at Heimtextil 2020 from our customers and the visitors to our stand. It shows that our concept is successful and that the booth works well as a market place for Trevira CS.”

Product novelties were presented in an Innovation Park. Under the headline “Recycling at Trevira” the fibre producer presented its sustainable product range and diversified approaches to recycling: flame retardant fibres are produced from residual materials, which are reprocessed in an agglomeration plant. The recyclates are then deployed in the spinning facility to make new, high-quality products consisting of 100 % pre-consumer recycled material. Recycled, flame retardant filaments are produced from PET bottles and have a recycled content of 50 %. Standard polyester spun-dyed filament yarns are also available in a recycled version. Produced from PET bottles these yarns have a recycled content of 100 %.

In order to produce flame retardant fabrics which are also high-performing  in outdoor applications, Trevira now offers six more colours in addition to the existing colour range of 24 UV-stable, spun-dyed filament yarns. Trevira had been awarded the „Brandenburger Innovationspreis Kunststoffe und Chemie 2019“ for this innovation.

Cationic dyeable fibres and filament yarns enhance the Trevira portfolio of flame retardant specialties. They are used to create melange designs in fabrics, which still represents a strong trend in the home textile sector.

To meet the ever more complex demands of the market for more flexibility in design and additional functions as well as for sustainable products Trevira has introduced an enhanced Trevira CS branding concept, consisting of the three brands Trevira CS, Trevira CS flex und Trevira CS eco. Assigned according to product features, all of them stand for tested safety.

Sappi Europe
Sappi Europe
20.12.2019

Sappi joins Cepi in the 4evergreen alliance to boost the contribution of fibre-based packaging

Cepi, the European association representing the paper industry, has announced a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

Cepi, the European association representing the paper industry, has announced a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“The 4evergreen alliance is important because it was born from an initiative of consumer product industry leaders who recognize the huge potential of fibre-based packaging in a circular economy” said Susanne Oste, VP Innovation and Sustainability at Sappi. “Their customers want sustainable packaging and fibre-based products provide the most climate-friendly solution available. Sappi is proud to play a part in this industry alliance. We have been investing heavily for more than 10 years in cutting edge research into real solutions for the problems that confront our customers. A recent success is the launch of the only fully recyclable confectionary wrapper on the market today.”

More information:
Sappi Europe
Source:

Sappi Europe

Oerlikon Nonwoven at SINCE 2019 (c) Oerlikon
Oerlikon Nonwoven at SINCE 2019
14.12.2019

Oerlikon: Trade fair appearance at the SINCE in Shanghai

Tailor-made solutions for hygiene, medical, filtration and other technical applications as well as extensive product and process know-how – with these arguments Oerlikon Nonwoven made a convincing appearance at the 18th Shanghai International Nonwoven Exhibition (SINCE) that took place from December 11 to 13.

Dr. Ingo Mählmann, Head of Sales and Marketing of Oerlikon Nonwoven, was very pleased with the three lively days at the trade fair: "The many discussions showed that we are on the right track with our strategy and the further development of our technologies with regard to nonwovens. Visitors were impressed by our technology solutions for disposable nonwoven fabrics or geotextiles". Almost all wellknown nonwoven fabric producers visited the trade fair stand of the plant manufacturer from Neumünster to find out about the advantages of spunbond, meltblown and airlaid technologies.

Overall, the nonwoven fabric team of the Oerlikon Group draws a very positive conclusion and looks back with satisfaction on the intensive and good quality discussions as well as numerous concrete inquiries from customers and prospective customers.

Tailor-made solutions for hygiene, medical, filtration and other technical applications as well as extensive product and process know-how – with these arguments Oerlikon Nonwoven made a convincing appearance at the 18th Shanghai International Nonwoven Exhibition (SINCE) that took place from December 11 to 13.

Dr. Ingo Mählmann, Head of Sales and Marketing of Oerlikon Nonwoven, was very pleased with the three lively days at the trade fair: "The many discussions showed that we are on the right track with our strategy and the further development of our technologies with regard to nonwovens. Visitors were impressed by our technology solutions for disposable nonwoven fabrics or geotextiles". Almost all wellknown nonwoven fabric producers visited the trade fair stand of the plant manufacturer from Neumünster to find out about the advantages of spunbond, meltblown and airlaid technologies.

Overall, the nonwoven fabric team of the Oerlikon Group draws a very positive conclusion and looks back with satisfaction on the intensive and good quality discussions as well as numerous concrete inquiries from customers and prospective customers.

Source:

Oerlikon

TITK gewinnt Thüringer Innovationspreis 2019 für flexible, metallfreie Heizfolie mit PTC-Effekt (c) TITK / Steffen Beikirch
TITK-Direktor Benjamin Redlingshöfer (Mitte) nahm den Innovationspreis in Weimar mit Abteilungsleiter Prof. Dr. Klaus Heinemann (links) und dem verantwortlichen Projektleiter Dr. Mario Schrödner entgegen.
03.12.2019

TITK gewinnt Thüringer Innovationspreis 2019 für flexible, metallfreie Heizfolie mit PTC-Effekt

In der Kategorie „Industrie & Material“ setzte sich das Thüringische Institut für Textil- und Kunststoff-Forschung Rudolstadt e.V. (TITK) im diesjährigen Wettbewerb gegen zahlreiche Mitkonkurrenten durch. Die flexiblen, metallfreien Heizfolien mit integriertem Überhitzungsschutz überzeugten die Jury unter Vorsitz von Prof. Dr. habil. Ulrich S. Schubert. Institutsdirektor Benjamin Redlingshöfer wertet den am 27. November 2019 in Weimar verliehenen Preis als herausragende Auszeichnung für eine exzellente Leistung in der wirtschaftsnahen Forschung sowie für den erfolgreichen Transfer von Forschungsergebnissen in die Industrie.

In der Kategorie „Industrie & Material“ setzte sich das Thüringische Institut für Textil- und Kunststoff-Forschung Rudolstadt e.V. (TITK) im diesjährigen Wettbewerb gegen zahlreiche Mitkonkurrenten durch. Die flexiblen, metallfreien Heizfolien mit integriertem Überhitzungsschutz überzeugten die Jury unter Vorsitz von Prof. Dr. habil. Ulrich S. Schubert. Institutsdirektor Benjamin Redlingshöfer wertet den am 27. November 2019 in Weimar verliehenen Preis als herausragende Auszeichnung für eine exzellente Leistung in der wirtschaftsnahen Forschung sowie für den erfolgreichen Transfer von Forschungsergebnissen in die Industrie.

Weimar / Rudolstadt – Der Rudolstädter Wettbewerbsbeitrag lautete „PTC-ThermoMat“ – Effizientes Thermomanagement mittels flexibler, metallfreier Heizmaterialien auf Polymerbasis". Die Heizfolien mit dem sogenannten PTC-Effekt waren in diesem Jahr auch auf der Hannover Messe vorgestellt worden. Die Abkürzung PTC steht für „positive temperature coefficient“ und beschreibt die starke Zunahme des Widerstands mit der Temperatur. Getreu diesem Prinzip reduziert die Heizfolie ihre Leistung selbst, sie bringt also ihre eigene Thermosicherung mit. Ganz ohne zusätzliche Steuerungstechnik schützt sie so empfindliche Güter, Personen und Aggregate vor Hitzeschäden.

Das leitfähige Material kommt mit einer geringen Energiezufuhr aus und lässt sich in verschiedensten Dicken herstellen. Es ist flexibel, thermisch verformbar und unempfindlich gegenüber Strukturverletzungen. Verwendung finden kann es nicht nur in Elektrofahrzeugen, wo sich völlig neue Bereiche im Innenraum oder auch im Motorraum effizient erwärmen lassen. Einsatzgebiete eröffnen sich auch in elektrischen Fußboden- und Wandheizungen, Operationstischen, Wasserbetten, Sessel-Liften oder Aquarien.

„Erste Industriepartner haben wir bereits für diese Technologie“, sagt TITK-Direktor Benjamin Redlingshöfer. „Wir würden uns freuen, wenn der Innovationspreis dazu beiträgt, weitere Interessenten auf unsere Innovation aufmerksam zu machen. Möglicherweise können wir gemeinsam noch ganz andere Anwendungsfelder ausloten.“

Der geschäftsführende Direktor zeigt sich stolz auf das gesamte Team der TITK-Gruppe. Er dankt allen Forscherinnen und Forschern für ihr tagtägliches Engagement und gratuliert besonders dem verantwortlichen Team der Abteilung Funktionspolymersysteme mit Abteilungsleiter Prof. Dr. Klaus Heinemann, dem zuständigen Projektleiter Dr. Mario Schrödner sowie Dr. Thomas Welzel, Hannes Schache und Frank Schubert.

 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH

(c) CHT-Gruppe
21.11.2019

BeSoEFFECTIVE communication concept of the CHT Group is honoured with the GWA Effie Award 2019

Since 2018 the CHT Group has broken new ground in communication with BeSoEFFECTIVE. Complex chemical interrelations are translated into simple and hardly technical words in combination with stylistically clear pictures.

The Best Solutions ”BeSo“ were specifically tailored to the communication with the target group of textile brands and retailers and do therefore not only appeal classic B2B clients but are also visible and comprehensible for end consumers of textile goods. The agency RTS Rieger Team from Leinfelden-Echterdingen that had already supported the new brand identity of the CHT Group in 2017 assisted CHT again in developing and creating the BeSoEFFECTIVE concept. One year after its publication, the communication concept has now achieved great success. BeSoEffective was honoured with the GWA Effie Award 2019 in bronze in Frankfurt am Main on 14th November.

Since 2018 the CHT Group has broken new ground in communication with BeSoEFFECTIVE. Complex chemical interrelations are translated into simple and hardly technical words in combination with stylistically clear pictures.

The Best Solutions ”BeSo“ were specifically tailored to the communication with the target group of textile brands and retailers and do therefore not only appeal classic B2B clients but are also visible and comprehensible for end consumers of textile goods. The agency RTS Rieger Team from Leinfelden-Echterdingen that had already supported the new brand identity of the CHT Group in 2017 assisted CHT again in developing and creating the BeSoEFFECTIVE concept. One year after its publication, the communication concept has now achieved great success. BeSoEffective was honoured with the GWA Effie Award 2019 in bronze in Frankfurt am Main on 14th November.

Since 1981 the Effie has been awarded for efficiency in marketing communication by the Gesamtverband Kommunikationsagenturen GWA (general association of communication agencies). It’s not exclusively the convincing look or content of campaigns that is honoured by the jury of experts with the GWA Effie Award but it’s rather the proven success and efficiency of such ideas and campaigns. By using the BeSoEFFECTIVE communication the CHT Group has so far increased the brands’ & retailers’ demand for innovative effects by about 30 %.

with CHT products are put in a nutshell by BeSoEFFECTIVE. The brand promise BeSo (”Best Solution“) is supplemented by an effect name deriving from the corresponding functionality – BeSoCOOL, BeSoFRESH or BeSoSMOOTH. Thus, each effect of the portfolio is given a uniform yet individual branding and a clear structure. The functionality of each effect is supplemented by pronounced and symbolic pictures which visually stress the benefits.

Eric Knehr, Head of Brand & Retail Service of the CHT Group states: “To us its of utmost importance to speak our target group’s language. Therefore, our BeSoEFFECTIVE campaign focuses on a clear communication with unique pictures and a uniform effect branding. Our customers’ positive reactions and this award prove, that our strong concept optimally supports our daily work as well as market and customer demands. However, it also puts the excellent performance of our innovative and sustainable effects into the right light."

More information:
CHT Gruppe Effi
Source:

CHT Germany GmbH