From the Sector

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

Fringes  and  a  masculine  jacket.  Bright  sequins  and  dark  leather.  Rodeo-style  boots,  belt  and  hat  are  teamed  with  sensual denim. This is Lily’s look, as she mounts a unique mechanical bull. It was made specially for the campaign, inspired by the shape and detailing of the Love Bag Mix Studs. An ultra-stylish clash of black and metal accompanies the Love Bag Puff, a new shape in soft quilted nappa leather with chevron motif and appliqué suede fringe. The  fastening  is  the  iconic  metal  buckle  with  Love  Birds.  Not  forgetting  micro-chains  and  studs  for  the  Mini  Love  Metal Fringes or rhinestone fringing for the Go-round version.

The looks are a spontaneous expression of femininity, where personality is key, and movement adds a new dimension to the images. It’s the PINKO message. To be in a safe place where you can be creative without being judged and where you are free to choose. #createyourownlife

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

“We are very excited to present this revolutionary textile. Today, wheat straw is mostly discarded or even burned in the fields. As it can now be used in numerous textile applications, this opens up huge possibilities globally. This cooperation is a tangible step towards Fortum’s strategy to build options for significant new businesses that improve resource efficiency and provide smart solutions for a cleaner world. We would like to invite more key industry players to join us in this journey,” says Heli Antila, VP, Biobased solutions at Fortum.

“We are all very proud of this amazing collaborative accomplishment! This was a very fast journey from the first trials to real, appealing fabric materials. This shows that wheat straw-based fibre is well on its way to being a drop-in product of the most sustainable kind,” says Spinnova’s CEO Janne Poranen.

Re.VerSo™ will be on hand at Première Vision to present refined and innovative materials that inspire creativity and infuse technology. Worth to highlight, the fact that, at the beginning of 2019, Re.VerSo™ has been selected as one of the protagonists of the Sustainable Thinking project of the Museo Salvatore Ferragamo, thanks to the value it bears in the field of responsible innovation. Representing excellence as the result of a culture of Made in Italy traditions, combined with a new vision of Smart Innovation, Re.VerSo™, the advanced supply chain, integrated, transparent and traceable, 100% Made in Italy, covers the woven textiles market through the unique offer of A. Stelloni Collection by Mapel.

For next season, A.Stelloni Collection by Mapel offers even more Re.VerSo™ solutions with strong focus on noble fibres such as Re.VerSo™ Baby Camel and Re.VerSo™ Cashmere for coats and jackets. New finishes, draps, streaks, velours and, mostly, Re.VerSo™ Baby Camel developments, as the company is becoming leader for the sustainable Camel market.

At the Texprocess trade fair in Frankfurt/Main, Germany (May 14th to 17th 2019) VEIT Group will present on more than 400 m² the latest highlights in the areas of ironing, finishing, pressing and fusing in the garment industry as well as automotive and interior sectors.

"Pressing for Excellence" is the corporate slogan of the VEIT Group. In addition, this year's motto at Texprocess is "LOVEIT" which is a wordplay on "love it" or “love VEIT”. In the words of VEIT Group President Günter Veit: “Our motto stands for the passion that we have for the engineering of our products, our love of perfection and our devotion to our customers. This is the basis of their trust in our products. We want to offer our customers value not only now, but also for the future which we believe will be more digital and more sustainable. Both Industry 4.0 readiness, as well as the good of operator and environment are essential components of our product development efforts.”

Among the large portfolio of high-performance technology presented at the trade show, there is a significantly improved shirt finisher SF 26. With the new model SF 26, VEIT manages to further increase both the functionality and the ergonomics of the shirt finisher. For the customer, this optimisation in application technology is reflected in higher quality of the finished product and simplified operation.

Combined with the improved FS shirt folding table series – a highly successful product – VEIT offers true streamlining potential while maintaining high quality levels when folding shirts, blouses and polos in 3 versions.

Reacting to the customers’ demands, VEIT has equipped their popular BX fusing machines – BXT, the universal solution for shirts and outerwear – with a separate feeding belt and a 7” colour operating panel. These changes make the BX fully industry 4.0 ready and helps to further improve the ergonomics and energy efficiency.

In order to increase flexibility in the shaping of textiles, VEIT will present a new solution for high-quality finishing of the elbow seam in the area of BRISAY machines – the BRI 860 VC sleeve seam finish pressing machine. The 8430 universal multiform finisher was enhanced to cover an even wider range of applications. It can now also be used for finishing, among other items, also polos, T-shirts, blouses, blousons and jackets.

In addition to the innovative machine highlights, VEIT has also developed special solutions for customers' investment decisions. "More and more companies that are making investments are not only looking at the purchase price, but rather at the total lifetime cost of ownership," explains Vice President Christopher Veit. VEIT is presenting two interesting offers to meet this trend:
Customers may choose to buy a machine according to the “Pay Per Piece” system, which means that they pay for how much the machine is used, instead of a full up-front investment. This reduces the investment risk and allows more flexible reactions to especially to scalable business opportunities. Alternatively, when purchasing a machine the traditional way, customers can limit operating costs, extend the machine’s lifespan and achieve improved machine availability by signing a service contract. With its global service and partnership network, VEIT Group can offer this service worldwide.

• conceptual and commercial garments presented at exhibition in London

After two years of research Mistra Future Fashion is honoured to present, in collaboration with Centre for Circular Design at University of the Arts London and Filippa K, an exhibition pushing the limits of ‘fast’ and ‘slow’ fashion. Started in 2017, the industry-embedded project Circular Design Speeds takes a unique systemic approach, showcasing what could be accomplished using existing value chains as well as what the future of sustainable fashion holds. Ground-breaking textile research from University of the Arts London is questioning normative use and design of garments in creating prototypes to be worn across a spectrum of 24 hours to 50 years. By implementing research into existing value chains, Filippa K have produced a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The research results and garments will be presented at the launch event at the University of the Arts London, on November 23rd and open to public on the 24th and 25th of November.

On Friday November 23rd the exhibition Disrupting Patterns: Designing for Circular Speeds opens up at University of the Arts London. The exhibition is the results of a two-year research project called Circular Design Speeds aiming at pushing the limits of ‘fast’ and ‘slow’ fashion by testing new concepts for sustainable design in an industry setting. On display are exploratory prototypes, as well as commercial garments produced by industry partner Filippa K using existing value chains. In addition, research results on innovative materials, consumer acceptance, composting studies and Life Cycle Assessments are presented. The aim of this project is to implement research results in a real fashion industry context, focusing on speed of use and maximising fabric value retention in products.

The Service Shirt developed by Professor Rebecca Earley is designed to last for over 50 years. The concept garment explores the multiple complexities, challenges and opportunities associated with design for circular business models in extended use contexts. The Service Shirt was designed as a ‘deliberate extreme’ to have a total lifecycle of 50 years. This lifecycle includes in-house and external remanufacturing processes, as well as various use cycles – often moving between single ownership and rental and sharing contexts. It becomes the lining for a jacket and then crafted in to fashion accessories, before finally being chemically regenerated in the year 2068.

On the opposite side of the spectrum the Fast-Forward concept, developed by Prof Kay Politowicz and Dr Kate Goldsworthy, explores alternative modes of production and use for a sustainable ‘fast-fashion’ application. Advantages with regards to climate impact are enabled through lighter material choices, nonwoven fabric production, no launder, clear routes to recovery and redistributed manufacturing systems. A sliding scale of ‘speed’ from ultra-fast forward through to a more widely accepted length of use, with adaptations to production processes and end of life, is presented. The prototypes are made from a new bio-based nonwoven material co-developed with Dr Hjalmar Granberg at RISE Research Institute of Sweden & University of the Arts London. The composition of the paper is a mix of cellulose pulp and bio-based PLA fibre, making the garment 100% biodegradable or recyclable in existing paper recycling systems.

Working closely with industry partner Filippa K made commercial testing possible. By implementing research into existing value chains, Filippa K was able to produce a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The garments are a part of Filippa K’s Front Runner series and will be available in selected stores on November 26th. With a focus on products’ length of use and maximizing fabric value retention, Filippa K are dedicated to becoming fully circular by 2030.

“Being part of the fashion industry comes with many challenges, especially when considering the fact that we are the second most polluting industry after oil. Our industry needs to change and we believe adapting to circular models, like nature’s ecosystem, is one important solution. We want to be able to offer beautiful clothing and to make business within the planetary boundaries.”
- Elin Larsson, Sustainability Director, Filippa K

To validate the design research presented, a Life Cycle Assessment was performed on the prototypes. Mistra Future Fashion affiliated Dr. Greg Peters, Chalmers University of Technology, together with additional LCA Researchers at RISE, conclude that the production of fibres and fabrics are the main processes impacting the environment during the garment life cycles. Therefore, to extend the lifetime of existing garments and design for re-use, as done in the Service Shirt, is indeed the superior alternative compared to a reference garment.

“Compared with garments of the same mass, the extended life garments represent a large improvement in environmental performance over the reference garments, outperforming the reference garments in all effect categories. This superiority is primarily a consequence of avoiding garment production via reprinting and reassembly of the initial garment to extend its useful life.”
- Dr Greg Peters, LCA Researcher at Chalmers University of Technology

Another way to circumvent the impacts of fast fashion is to develop materials with considerably lower impacts during production, and which also avoid the barriers to recycling faced by conventional garments. Instead of hinder consumers from buying new, the act of acquiring a new garment could in fact be sustainable. The paper-based short life garments considered in this assessment show considerable impact savings when compare to the benchmark garment. Dr. Peters says,

“The paper-based garments benefit from the lower impacts of the material (fibre production, spinning and knitting) compared with conventional cotton, from their relatively light weight and also on account of the lower impacts in garment production and use.”

• Metallic sheen and concealed safety

Net-like structures, metallic sheen, concealed safety, naturally-warming fabrics with Nilit® Heat yarn made of coffee charcoal and PFC-free bio technologies based on renewable raw materials are just some of the highlights of the Schoeller 2019/20 Winter Collection, developed and produced amidst the mountains of Switzerland. Color effects create metallic surfaces on functional textiles and exciting multi-colored looks with richly contrasting reverses.

METALLIC SHINE

The new schoeller®-spirit qualities provide grand style in winter 2019/20. The softly-flowing warp-knitted goods play with transparency and metallic looks. In forest green, silver or copper and aluminized reverse, this season’s  showpieces are also reflective. This play with light continues in the crosswise elastic lightweight with a reflecting dot design. This cool print with concealed safety in two-tone silver grey or khaki green ensures outstanding visibility at twilight. Additional water repellence is provided by the fluorocarbon-free ecorepel® Bio technology, based on renewable raw materials.

WARM FABRICS

The new schoeller®-dryskin qualities ensure a pleasantly warm body climate in winter 2019/20. Thanks to the insulating Nilit® Heat yarn on the interior, which captures and stores the body’s own heat, these fabrics warm the wearer naturally. This unique yarn produced using coffee charcoal posseses antibacterial properties and offers maximum clothing comfort at winter temperatures. The focused pants and jacket qualities in a variety of weights in fresh mandarin, deep aubergine, petrol or light stone also impress with their high abrasion resistance, ideal moisture management and reliable water repellence thanks to PFC-free ecorepel® Bio technology. The same natural heat retention is offered by the cozy schoeller®-naturetec in washable, mulesing-free wool and ecorepel® Bio in dark petrol, navy or rust.

MULTI COLOR

In addition to sustainable fabrics and technologies, winter 2019/20 is dominated by multi-coloration. The highly-elastic multi-colored schoeller®-prestige and schoeller®-dryskinqualities lead to completely new color effects and nuances. Ever-changing, exciting effects result from beautiful mossy greens and dark blue and grey variations to burnt henna and chocolate color combinations. Always with a contrasting color on the reverse, they are real eye-catchers which of course also impress in functional terms. In addition, the schoeller®-dryskin qualities are finished with the PFC-free ecorepel® Bio technology.

Nilit® Heat is a registered trademark of NILIT Ltd.