From the Sector

• INDA, the Association of the Nonwoven Fabrics Industry, today announced six new board members and its 2022 slate of officers to guide the success of the nonwovens industry and its members.

Elected by the INDA membership to three-year terms that began on March 1, the new board members bring a high level of diverse expertise and insight to the management of the association as it moves forward with its vibrant growth.

“I am delighted to welcome such a strong group of new board members who bring deep industry knowledge and insights to provide strategic stewardship for our association,” said Dave Rousse, INDA President. “We look forward to working with them to advance INDA’s new value proposition to enhance our industry’s leadership position and deliver greater value to our members.”

The new board members are from global leaders Lenzing Group, Bast Fibre Technologies, Reifenhauser Reicofil, Rockline Industries, Hollingsworth & Vose Company and Principle Business Enterprises.  

INDA also announced Bryan Haynes, Ph.D., R&E Technical Director Kimberly-Clark, has been named Chairman of the Board. Barbara Lawless, Vice President Sales and Marketing, Medical Products, Precision Fabrics Group, Inc. has been elected Vice Chair of Finance, and Richard Altice, President and CEO of NatureWorks, has been appointed to INDA’s Executive Committee.

The new board members are:

• Jürgen Eizinger, Senior Commercial Director, Nonwovens Business EU/AM/MEA, Lenzing Group

Eizinger has nearly 20 years of fiber industry experience. He has been with the Lenzing Group since 2001 and most recently was Vice President of the Global Nonwoven Business. He has worked at multiple locations around the world and held various commercial, engineering and technical customer services roles.

• Jim Posa, President and General Manager, Bast Fibre Technologies, Inc.

Posa has 30-plus years of nonwovens experience and has successfully led businesses from startups to some of the largest companies in the nonwovens market. He has developed and implemented strategic business, development, operational and acquisition growth plans. His teams have worked with businesses focused on most of the major end use markets such as hygiene, wipes, filtration, medical and industrial. As a senior executive, Posa has led global businesses at Fiberweb, BP/Amoco, CEO of a Nisseki/Amoco joint venture (ANCI), Lydall, and Nitto America. A long-time INDA supporter, he has previously served on committees and as a Board member.

• Markus Mueller – Sales Director and Board Member, Reifenhauser Reicofil

Mueller brings to the INDA Board 35 years of experience with Reifenhauser in the nonwovens and film industries. His experience has included roles as PLC Engineer, Commissioning Engineer, Project Manager and Sales Manager. Mueller has extensive knowledge of the global hygiene and medical nonwovens markets. He holds a degree in Electrical Engineering from the Technical University of Cologne.

• Matt Koele, Director of Global Materials Development, Rockline Industries

Koele is based at Rockline’s headquarters in Sheboygan, WI.  Before joining Rockline in 2012, he has held several business and Research and Development (R&D) leadership positions at SC Johnson and Kimberly-Clark Corporation. An inventor with over 10 patents, Koele is a magna cum laude graduate of Michigan Technological University in Chemical Engineering.

• Mike Clark, President, Filtration Solutions, Hollingsworth & Vose Company

Clark joined H&V in 2003 and has held numerous leadership positions in the U.S. and Germany. He previously served as the President of the High Efficiency and Specialty Filtration Division from 2009 to 2020.  Before joining H&V, Clark was a strategy consultant for eight years working with Fortune 100 manufacturing companies. He holds a bachelor’s in Mechanical Engineering from Rensselaer Polytechnic Institute.

• Andrew Stocking, Ph.D., President and CEO, Principle Business Enterprises, Inc. (PBE)

Stocking joined PBE in 2017 after a career in engineering, technology, nonprofits and government. He was named President and COO in 2018, then President and CEO in 2020, becoming the third-generation leader of the family-owned organization. He previously held roles in the private sector and within federal government offices, including the Department of Energy and Congressional Budget Office. He earned a BS in Chemical Engineering and an MS in Civil Engineering from Stanford University, and a Ph.D. in Resource Economics from the University of Maryland.

The 21-member board is comprised of elected Board Officers. One-third of the entire Board is elected each year for a three-year term by a majority vote of INDA’s general membership. INDA’s Executive Committee, empowered to act on behalf of the Board between meetings, consists of the Board Officers plus four appointees.

• Winners in Six Categories to be Announced at IDEA® 2022 in Miami Beach

Online voting for the IDEA® Achievement Awards representing the “best of the best” innovations in the global nonwovens and engineered fabrics industry in six categories will open on Feb. 28.

Industry professionals will have the opportunity to vote for the winners from the finalists and see award-winning achievements in person at IDEA® 2022, the World’s Preeminent Event for Nonwovens & Engineered Fabrics, March 28-31, at the Miami Beach Convention Center.

Presented by INDA, in partnership with Nonwovens Industry magazine, the awards recognize the leading introductions in equipment, raw materials, short-life, long-life and nonwovens products, and sustainability. To vote on the Nonwovens Industry website, visit: https://www.nonwovens-industry.com/idea-reg-achievement-awards

In addition, INDA will unveil the IDEA® 2022 Lifetime Achievement Award honoree and Nonwovens Industry will announce the IDEA® Entrepreneur Achievement Award recipient at the event.  

All of the winners will be announced on March 30 at a ceremony at IDEA® from 9:30 a.m. to 10:30 a.m. moderated by Dave Rousse, President, INDA and Karen, McIntyre, Editor, Nonwovens Industry.

The INDA Technical Advisory Board, consisting of technical professionals from member companies, has narrowed the competition from more than 100 online nominations to the following 18 finalists selected for their leading innovations since the last IDEA show in 2019.

The industry will have the chance to select their top choices from the three finalists in each of the following six categories through the online voting process:

IDEA® Equipment Achievement Award

• ESC-8 – Curt G. Joa, Inc.
  Imagine endless combinations of insert and chassis designs for adult incontinence production at the push of a button. With patent-pending ESC-8™ Electronic Size Change Technology, JOA has addressed the need for automated product size change. The release of this industry-leading, first-of-a-kind technology gives customers the flexibility to configure endless insert and chassis combinations while maintaining higher production speeds and minimizing raw material usage. The ESC-8™ can be integrated into new and existing machines.
   
• Elastic Thread Anchoring (ETA) Sonotrode – Herrmann Ultrasonics Inc.
  Elastics are an integral component to many hygiene products. Imagine a diaper or incontinence product that is reliable, adhesive-free and extremely soft. Herrmann Ultrasonics Elastic Thread Anchoring (ETA) Sonotrode technology provides just that, in an industry first, easy-to-use closed-loop feedback manufacturing solution. The fixation of the elastic threads is accomplished with ultrasonic energy that offers a wide process window, without the need for tool changeovers, at processing speeds above 2,000 ft./min.
   
• Doffer Airlay Card – Technoplants SRL
  With airlaying suction and a doffing system like traditional roller cards, the Doffer Airlay Card makes it possible to produce carded webs with doffer in thicknesses from 10 to 1.500 gsm. With top and bottom suction, it can produce a partly carded and partly airlaid web. This card can comb, separate and make parallel all types of natural, synthetic and regenerated fibers for applications including hygiene, filtration, medical and gradient acquisition distribution layer (ADL).

IDEA® Raw Material Achievement Award

• sero™ premium hemp fiber – Bast Fibre Technologies Inc.
  sero™ 100 percent premium hemp fibers are the result of years of the company’s top-to-bottom supply chain experience. BFT’s proprietary processing technology is employed to carefully clean, individualize, and soften bast fibers that meet stringent nonwoven technical standards and are plastic-free, tree-free, and compostable. sero™ fibers are a plug-and-play replacement for plastic fibers that run seamlessly on major nonwoven platforms without compromising production speeds, efficiency, or uniformity.
   
• ODOGard – Rem Brands, Inc.
  Rem Brands, Inc.’s patented ODOGard® technology is a revolutionary advancement in odor elimination. This next-generation odor elimination mechanism works by covalent molecular bonding to malodors. Malodors are permanently attached to the ODOGard® molecule, changing them into non-odorous molecules forever. ODOGard® can be impregnated into pulp fluff and other kinds of media. Whether  malodors come from the air or from hygiene products, ODOGard® has it covered.
   
• SharoWIPES™ – Sharon Laboratories
  SharoWIPES™ by Sharon Laboratories, Israel, is a technological breakthrough from in-depth scientific research addressing industry needs for more “clean label, non-irritating, eco-friendly” consumer wet wipes. With their unique anti-biofilm mechanism, SharoWIPES™ offer dual protection from microbial contamination of both the wet wipe formula, as well as the non-woven fabric. SharoWIPES™ preservation systems deliver broad-spectrum protection at low levels contributing to wet wipe brand equity with free from, microbiome friendly, vegan and biodegradable claims.
   

IDEA® Short-Life Product Achievement Award

• MDP™ – Dermasteel, Ltd.
  MDP™ presents a breakthrough approach to restoring the quality of life for men experiencing bladder leakage. MDP™ is a revolutionary nonwoven product for men coping with light urinary incontinence that is invisibly discreet, effective, comfortable, and reliable. It features Body ID Technology™ for customized adjustment, variable elasticity strapping, self-reflexive side panels for unimpeded breathability, form-fitting to the unique characteristics of each man’s anatomy, and the smallest carbon footprint of any comparable male incontinence option.
   
• Organic 2.0 – Ellepot A/S
  In young plant propagation, plastic products are used in large quantities. Ellepot’s new paper is a game-changer supporting plastic exit strategies. During six years in development, Ellepot and Ahlstrom-Munksjö partnered with OrganoClick, the developer of special binders using organocatalysis, a field of chemistry awarded the Nobel Prize in 2021. The product is approved for organic crops in Germany, the UK, Denmark, The Netherlands, Sweden and Canada and certified okay home compostable and biodegradable in soil.
   
• LifeSavers Wipes – LifeSavers LLC
  LifeSavers Wipes are personal hygiene wipes that change color if they detect abnormal health indicators in the urine. The launch product is a diabetic wipe, which will change color if there are abnormal levels of glucose in the urine. The wipes are therefore triple purposed as they assist with personal hygiene after urinating, act as an early warning system, and serve as an instant glucose monitor. UTI and kidney disease wipes are next in line.
   

IDEA® Long-Life Product Achievement Award

• Canopy Hero Pro – Canopy
  Today’s reusable respirators are uncomfortable, limit communication, and can lose effectiveness after cleaning. Disposable options pose similar issues and generate waste. Canopy® has created a next-generation, reusable respirator for healthcare workers that’s comfortable, easy to clean, exceeds federal safety standards, has a transparent front to allow for improved communication, costs less than disposables, and can help save 7,200 tons of waste daily. Its patented, transparent, fully mechanical filter helps protect those who protect us.
   
• Long-Life Cellulose-based Nonwovens for Higher Performance in Reusable Baby Diapers – Kelheim Fibres GmbH and Sumo Diapers
  Innovation exemplified: the trend-setting Sumo Baby Cloth Diaper shows how needle-punched/thermobonded nonwovens find their way into reusable diapers, thanks to Kelheim Fibres’ specialty viscose fibers with adjusted cross-sections (trilobal and hollow). This technology pushes liquid management capabilities and the absorbency of washable hygiene products to new levels, creating a unique duality of high-performance and high-sustainability credentials, and opening up new fields of application.
   
• Nanofiber Cabin Air Filter – MANN + HUMMEL GmbH
  MANN+HUMMEL has developed a hybrid media by combining electret-based spunbond and a pure mechanical filtration layer of ultrafine polymer fibers. The result: an outstanding separation of PM1 particles up to 95 percent, according to DIN EN ISO 16890. This technology enables stable filtration performance and long-term efficiency over the whole filter lifetime. The nanofiber layer can be combined with any cabin air filter media of the MANN+HUMMEL range, improving air quality in a vehicle’s cabin significantly.
   

IDEA® Sustainability Advancement Award

• Pureflow8 – In Flight Material Separator – Diaper Recycling Technology Pte. Ltd.
  New bolt-on additions to the company’s Generation 8 recycling platform guarantee increased performance in terms of material purity and work efficiency. While recovering up to 87 percent of diaper waste raw material’s financial investment, DRT pushes the boundaries further to meet sustainability targets and include active pulp scanning, fluidizing SAP re-gen technology, and gravimetric pulp refeed processes. DRT recognizes its teams and suppliers who have worked tremendously hard to complete this major milestone.
   
• Fitesa® 100 Percent BioBased Bico – Fitesa
  Fitesa® S Bico 100 percent BioBased PE/PLA is a technically sophisticated plant-sourced nonwoven that has been successfully applied in innovative baby diapers as topsheet, backsheet, and front ear components to deliver classic spunbond strength with good abrasion resistance and converting performance. It is responsibly sourced, PE soft, and sustainable, leaving a negative carbon footprint by reducing environmental CO2. It represents the next generation of hygienic nonwovens designed to make work easier and life better.
   
• Fiber-based Screw Caps – Glatfelter Corp. and Blue Ocean Closures
  Finally, an alternative to metal and plastic screw caps! Blue Ocean Closures partnered with Glatfelter and ALPLA to accelerate and produce sustainable and environmentally-friendly packaging solutions. The companies optimized their use of renewable and recyclable wood fibers and airlaid materials by creating paper-based screw caps that are durable, strong, and water-resistant. The method of proprietary vacuum press forming allows for low production cost and high scalability.
   

IDEA® Nonwoven Product Achievement Award

• Sontara® Silk – Glatfelter Corp.
  Sontara® Silk perfectly fits facial contour, is luxurious on the skin, and has a minimal environmental impact. When infused with lotion, these masks have enhanced elasticity, conform closely to the skin, and have excellent adhesion. Sontara® Silk has superior translucency and ensures even penetration of active ingredients onto the skin. Sontara® Silk fabric is manufactured with premium fibers derived from natural raw material. These sustainable materials allow the product to be biodegradable and compostable.
   
• HYDRASPUN® Aquaflo – Sustainable Nonwoven Substrates – Suominen Corporation
  Suominen’s latest moist tissue product, HYDRASPUN® Aquaflo achieves dry tissue dispersibility through a proprietary blend of 100 percent sustainable cellulosic materials, minimizing environmental impact. This flushable nonwoven has a premium hand feel for a luxurious consumer experience. In addition, it passes dispersibility standards set by INDA (GD4) and the International Water Services Flushability Group (IWSFG.) HYDRASPUN® Aquaflo is produced in Europe and North America and represents multi-year development and market insights to deliver a personal care product ideal for today’s consumer.
   
• LS SAF™ Nonwoven Fabrics –Technical Absorbents
  Technical Absorbents developed a new grade of Low Shrink (LS) superabsorbent fiber (SAFTM) for use within a new range of nonwovens that are more resistant to shrinkage. The new LS SAFTM fiber and resulting fabrics were developed in response to demand from the medical industry for a superabsorbent nonwoven suitable for use in advanced wound pad dressings. The new fiber was engineered to be capable of withstanding the moisture used in the EtO sterilization process.

Moving forward after this year, the IDEA® Achievement Award will be presented every two years under the new cycle announced for the event with the subsequent IDEA® taking place April 23-25, 2024.

International technology group ANDRITZ has received an order from the Uzbek cotton spinning specialist Texygen Textile LLC to supply a complete neXline spunlace line. Start-up is scheduled for the first quarter of 2023.

This will be the first spunlace line ever installed in Uzbekistan. The equipment will process high-quality cotton fibers in a fully integrated production line, from bleaching to winding. With this new line, Texygen Textile LLC will be able to produce top-class spunlace wipes made of 100% cotton, thus opening up new market opportunities.

The ANDRITZ equipment will minimize fiber loss and enable Texygen to produce a high-end spunlace fabric that will allow the company to serve the international medical industry with spunlace wipes.

Established in 2010, Texygen is a frontrunner in the Uzbekistan textile industry, especially in cotton spinning. The company has its headquarters in Tashkent, Uzbekistan.

International technology group ANDRITZ will present its innovative nonwovens and textile technologies at the booth of its Indian representative PRN Techtex at Techtextil India 2021 in Mumbai, India, from November 25 to 27, 2021. A special focus will lie on its technologies for air-through bonding, needlepunch, textile recycling, and processes for biodegradable wipes, like spunlace and WetlaceTM.

Air-through Bonding
Air-through-bonding lines are the preferred choice for producing nonwovens with the best quality of softness and bulk for acquisition distribution layers, top sheets, and back-sheet products. With ANDRITZ carding machines and the new flat belt oven, customers benefit from high-performance fabrics from 16 to 80 gsm, produced with bicomponent fibers. Several Chinese customers have already invested in ANDRITZ aXcess carding machines, which provide perfect web uniformity. In addition, the CETI (European Center for Innovative Textiles) in Lille, France, has installed an air-through-bonding oven from ANDRITZ.

Textil-recycling Technologies
Recently, ANDRITZ acquired Laroche SAS, a leading supplier of fiber processing technologies such as opening, blending, dosing, airlay web forming, textile waste recycling, and decortication of bast fibers. The product portfolio further complements and increases the ANDRITZ Nonwoven product range. One focus of this product range lies on complete recycling lines for post-consumer and industrial textile waste to produce fibers for re-spinning and/or nonwoven end uses.

Needlepunch Technologies
Driven by the dynamic market for durable nonwovens, ANDRITZ has developed an elliptical pre-cylinder tacker – the PA3000. With this modern machine, ANDRITZ is responding to customer demands for higher capacities and lighter products. The PA3000 is an optimized cylinder pre-needleloom, which offers greater speeds and widths and has been specially developed for lighter webs. There is no friction between the web and the rolls, and there are no issues with the visual appearance.

ANDRITZ is also focusing on its latest needling technology for producing veloured felts, mainly for applications in the automotive industry.

In addition, ANDRITZ will be presenting the next generation of its batt-forming technology, the ProWin system. ProWin is a further development of ProDynTM and ProWidTM, which have achieved a high level of acceptance on the market with around 200 systems installed. This technology improves the current weight-profiling options and increases the actual production capacity.

Production of Bio-Wipes
For many years now, ANDRITZ has offered different nonwoven processes, such as spunlace and Wetlace, with one goal in mind: reduction and elimination of plastic raw materials while maintaining the high quality of the desired product properties. The latest development in this field is the ANDRITZ neXline wetlace CP line. This is a fully engineered production line, combining the benefits of wetlaid and drylaid technologies to produce a new generation of biodegradable wipes. This process achieves high performance entirely with plastic-free raw materials. The added benefit of using a blend of fibers, like wood pulp, short-cut cellulosic fibers, viscose, cotton, hemp, bamboo, or linen, without chemical additives, results in a 100% sustainable fabric.

• Results of experiments conducted by the University of California’s prestigious Scripps Institution of Oceanography in San Diego provide further scientific proof that LENZING™ fibers offer an effective substitute to synthetic fibers that are part of the pressing problem of plastic pollution in our oceans.

Lenzing/San Diego – The Lenzing Group, a world-leading provider of wood-based specialty fibers, has received further scientific proof of the biodegradability of its fibers. In a study published in October 2021 , scientists from the prestigious academic research institute Scripps Institution of Oceanography (SIO) at the University of California, San Diego confirmed that wood-based cellulosic fibers biodegrade in the ocean within a short period of time at the end of their life cycle, making them a better alternative to fossil-based fibers. The research was the result of an independent project trying to understand the “end-of-life” scenarios for textiles and nonwovens discarded in the environment.

SIO has a global reputation for being one of the oldest, largest and most important marine research centers worldwide. In this study, SIO compared the degradation processes of nonwovens made from fossil-based synthetic materials such as polyester with those of cellulosic materials such as Lenzing’s wood-based lyocell, modal and viscose fibers in specific scenarios – under various real oceanic conditions and controlled aquaria conditions. The results of these experiments are striking: while wood-based cellulosic fibers fully biodegraded within 30 days, the fossil-based fibers tested were practically unchanged after more than 200 days.

The biodegradability of LENZING™ fibers was also tested in the laboratory of Organic Waste Systems (OWS) in Belgium – one of the world's leading companies in biodegradability and compostability testing – which showed data confirmed by those found with the real-life measurements at Scripps. The OWS assessment was conducted in accordance with applicable international standards and reflects relevant natural and artificial conditions in which biodegradation can occur. Certificates from the certification organization TÜV Austria show that LENZING™ fibers rapidly biodegrade in all test environments (soil, industrial composting, home composting, fresh water and marine water) within the time frames set by the applicable standards.

Lenzing also welcomes the EU’s targeted measures to combat plastic waste in general, such as those relating to the single-use plastic directive (EU) 2019/9043. In its recently adopted guidelines for implementing the directive, the EU Commission stipulates the specific products that fall under this category, which is a well-needed effort to provide clarity to the EU member states for their joint campaign against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers can be part of a sustainable and innovative solution to this man-made problem that will continue to grow. As of July 2021, the single-use plastic directive sets out standardized labelling requirements for certain products, either on packaging or on the products themselves, which include plastic-based feminine hygiene products and wet wipes for body care or household use. This is a start to tackle the problem: educate the consumer and offer alternative materials with better circularity.

Suominen has successfully developed HYDRASPUN® Aquaflo, a moist toilet tissue with even better dispersibility. HYDRASPUN® Aquaflo offers near parity dispersion with dry toilet tissue but with premium thickness for a better consumer experience in use.

Suominen’s new flushable nonwovens substrate, HYDRASPUN® Aquaflo passed the stringent standards for dispersibility set by both the International Water Services Flushability Group (IWSFG) and INDA/EDANA (GD4) in independent testing.

“We are extremely proud to launch HYDRASPUN® Aquaflo. Its 100% cellulosic fiber composition is evidence of sustainable origins and its capability to fully and rapidly break down in wastewater provides biodegradability in disposal, giving consumers an end-to-end eco-friendly solution for personal care. Dry toilet tissue is recognized as the material most capable of breaking down in sewer systems and HYDRASPUN® Aquaflo was developed with this result in mind, “says Andrew Charleston, Manager, Category Management, Americas.

• At this year’s INDEX from October 19th to October 22nd, Truetzschler Nonwovens, Truetzschler Card Clothing and Voith introduce new solutions for manufacturing a broad range of sustainable nonwovens for wipes, hygiene or medical textiles at booth 2327.

Plastic-free initiatives worldwide affect everyone: consumers, product developers, nonwoven producers and finally nonwoven machinery suppliers.

Truetzschler Nonwovens and Voith address the quest for more sustainable and affordable nonwovens in the wipes segment by two proven technologies for manufacturing pulp-based nonwovens. Firstly, WLS (Wet-Laid/Spunlaced) lines. More than a handful are in service worldwide and mainly target the flushable wipes market. At INDEX we’ll introduce our latest nextLevel/WLS baby and body wipes, a joint development by Voith and Truetzschler.

The second focus is on carded/pulp (CP) products. A CP line – including a TWF-NCT card placed between the HydroFormer and the AquaJet is already running to full capacity at customer site. Various CP materials, including innovative nextLevel/CP wipes, will be on display at the booth and invite visitors to discuss characteristics, benefits, line concepts and equipment.

When talking sustainable nonwovens, solutions for efficiently manufacturing biodegradable nonwovens from virgin cotton fibers, comber noils and viscose/lyocell fibers must not be missing. Visitors can look forward to directly comparing cotton nonwovens to a broad range of cellulose-based material.

Truetzschler Card Clothing, our in-house competence center with respect to card clothings and comprehensive service, presents its latest development, the Z wire for high-speed roller cards. A new geometry minimizes fiber fly and allows for better carding and more stable web forming.

The pandemic shows the importance of single-use nonwovens for disinfectant and other wipe application. Therefore Truetzschler focuses on both high-performance solutions for an efficient production of disinfectant and biodegradable wipe materials.

It’s the classic combination of polyester and viscose fibers which combines exceptional good wipe characteristics with affordable raw material costs. For such high-speed carding/spunlacing processes Truetzschler Nonwovens offers production line configurations with three roller cards. Such an extended carding section not only enhances web quality but also fully utilizes AquaJet’s spunlacing power to deliver up to 4 tons of nonwovens per hour.

Line concepts for eco-friendly baby and body wipes are another focus at booth 1J20. The latest hot topic: Truetzschler‘s proven CP (carded/pulp) nonwoven line concepts with built-in flexibility. The machinery is able to process various pulp types for the wet-laid layer and various fiber types for the carded layer.

Topics at SINCE also are technologies for pulp-based WLS (wet-laid/spunlaced) nonwovens, cotton nonwovens and nonwovens made from 100% viscose or lyocell fibers. Truetzschler Card Clothing introduces a new generation of condenser wires.

• World of Wipes® International Conference Expected to Draw More than 400 Attendees July 12-15 in Atlanta

As business activity emerges with renewed enthusiasm post-pandemic, more than 400 attendees are expected to attend the World of Wipes® International Conference July 12-15 at the Atlanta Marriott Marquis with over 50 tabletop exhibits at the two evening receptions.

In a sign of the industry’s strong desire to return to business in-person, INDA is anticipating a full show for a dynamic interactive experience with wipes industry professionals at WOW 2021. With less than a month to go, over 350 wipes professionals have already registered and registration remains open.

“We are pleased to open our doors for WOW 2021 and have our wipes professionals gather once again for face-to-face business, educational program content and social interactions,” said Dave Rousse, INDA President. “INDA is looking forward to welcoming industry friends to re-engage and bringing attendees together to forge new relationships.”

The three-day conference will deliver the latest insights and material science developments in key areas for business growth in this vital market with themes focused on sustainability issues, the impact of COVID-19 on consumer wipes, regulatory trends, flushability and more.

WOW 2021 Highlights

July 12 – The learning gets started with the separate one-and-a-half-day WIPES Academy led by Chris Plotz, INDA Director of Education and Technical Affairs, providing critical training on research, development and manufacturing of wipes. WOW 2021 will officially kick off with an evening welcome reception in the Marriott’s Imperial Foyer.

July 13 – WOW attendees are greeted by INDA’s President, Dave Rousse. The compelling conference program gets underway with the following sessions:

• Wipes and the Growing Plastics Debate
• Government Affairs Update 
• The Confusing World of Regulations Impacting the Disinfecting and Sanitizing Wipes
• Presentations by the three finalists for the World of Wipes Innovation Award® – Kimberly-Clark Scott Sanitizing Wipes, Lenzing™ Lyocell Skin fibers and Shark

July 14 – Industry-leading experts will present on thought-provoking topics related to wipes trends, innovations, sustainable packaging and the impact of COVID-19 during this packed second day. Among the not-to-be-missed sessions are:

• Trends in the Wipes Market and Among Consumers
• Innovation in Wet Wipe Preservatives
• COVID-19 Impact on Wipes Consumption and Cleaning Habits
• Sustainable Packaging and Dispensing for Wipes 

July 15 – Sustainability will be a headliner for this third day as well as the presentation of INDA’s prestigious award for innovation.

• Nonwoven Substrates for More Sustainable Wipes
• Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities

In addition to the strong conference content, at least 50 companies will exhibit their products and services during two evenings of one-and-a-half-hour tabletop exhibitions with networking receptions.

WOW 2021 will conclude with the exciting announcement of the World of Wipes Innovation Award® by Dave Rousse.

In addition to the live component, a conference recording will be available on demand two weeks after the event. INDA maintains its commitment to adhering to all CDC protocols and guidelines for a safe event. For the full event details, visit the WOW website.

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018