RUDOLF turns 100 presenting a modernization of its brand
RUDOLF, a global provider of specialty chemicals, sustainable solutions and services for the global textile industry celebrates the beginning of a whole new chapter with a new corporate brand identity.
RUDOLF’s products have always been rooted in science and experience, whereas RUDOLF’s brand has always been a celebration of trust, reliability and inclusiveness. The new brand identity is directly extracted from the historical and cherished company’s heritage mark and it is a very modern interpretation of the same. A very contemporary brand identity for a very contemporary organization that proudly steps into its second centenary of operations – with a global mindset.
Since 1922 RUDOLF has been fueling the textile, construction and other industries with very same innovative energy so necessary to ensure continuous progress and to solve some of our civilization's current and future issues. An agent of positive change for a more sustainable living.
“Turning 100 years old is a very important milestone” says Dr. Wolfgang Anton Schumann, current MD at RUDOLF “However, it isn’t a finish line at all but, rather, the beginning of a whole new chapter. As we change pace, we send out a very important signal and transform what is most precious, intimate and meaningful to us. We change the essence of who we are: our corporate branding. We took inspiration from our heritage mark with the idea of using it as launch pad to the future. Because the future isn’t going to be what it used to be”.