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25.02.2020

ISKO: Reloved hits Milan Fashion Week

Featuring the innovative ISKO’s R-TWO™ program, the collection has a new take on sustainability: it relies on fabrics made of reused and recycled materials as well as an advanced design research for the development of a new, conscious style.

Sustainability through the use of highly responsible materials and the experimentation of fits: this is Reloved, the new collection developed by haikure in partnership with leading denim ingredient brand ISKO. Presented with an exclusive preview during Milan Fashion Week, it is an act of love for the planet, the environment and the people.

The project perfectly embodies all the values that made the longstanding partnership between the two brands possible – a responsible approach to innovation and the development of cutting-edge concepts.

Taking into account both materials and design, Reloved features the pioneering ISKO’s R-TWO™ program, which relies on a blend of reused cotton and recycled polyester.

Featuring the innovative ISKO’s R-TWO™ program, the collection has a new take on sustainability: it relies on fabrics made of reused and recycled materials as well as an advanced design research for the development of a new, conscious style.

Sustainability through the use of highly responsible materials and the experimentation of fits: this is Reloved, the new collection developed by haikure in partnership with leading denim ingredient brand ISKO. Presented with an exclusive preview during Milan Fashion Week, it is an act of love for the planet, the environment and the people.

The project perfectly embodies all the values that made the longstanding partnership between the two brands possible – a responsible approach to innovation and the development of cutting-edge concepts.

Taking into account both materials and design, Reloved features the pioneering ISKO’s R-TWO™ program, which relies on a blend of reused cotton and recycled polyester.

During the processing of raw cotton into yarn, for every 100 kilos of cotton approximately 10% is lost. ISKO collects it and prevents it from becoming waste, adding it back into the spinning process obtaining cotton that is fully traced, documented and audited. This verification process has been invented by ISKO in partnership with its yarn supplier Sanko, offering full clarity into the traceability of reused cotton from field to fabric. It is also certified with the Content Claim Standard – or CCS – of the Textile Exchange.

Recycled polyester comes from clear plastic bottles or, alternatively, it can come from other certified waste: in either case the source material is collected, sorted, stripped of labels and caps, and cleaned to be ground into plastic pellets. These can then be re-spun into new fiber filaments.

Depending on the content percentages, for the recycled polyester ISKO can provide either the Recycled Claim Standard (RCS) or Global Recycled Standard (GRS) certifications, both of which track the recycled raw material through the supply chain from input to final product to verify its integrity.

Designed to tackle over-sourcing, the platform improves the environmental performance impact of yarn-to-fabric production. As ISKO’s latest responsible evolution, ISKO’s latest responsible evolution has resulted also in the perfect solution to enhance the responsible character of the Reloved collection.

The collection’s fresh and innovative take on style combines unisex concepts and oversized fits, is available in one shade of color featuring a variety of prints and is crafted with the planet and its inhabitants in mind. To provide full clarity and traceability from field to shelf, materials and processes are kept under the control of Made By, an independent agency that controls the social and environmental conditions of all elements of the production process.

“haikure and ISKO have always shared the same values and approach to innovation,” explained Elena Faleschini, ISKO Global Field Marketing Manager. “When we have the opportunity to work together, we know that the result is going to be astounding. Reloved is a testament to how fashion can be both innovative and responsible, without compromising on style.” A preview of Reloved was presented on Febuary 22nd, during a special happening that took place at Clan Upstairs (Vicolo Fiori 2, Milan), gathering friends, partners and denim lovers.

More information:
Isko haikure Milan Fashion Week
Source:

menabo

25.02.2020

New haikure x ISKO responsible project

Clean, minimal and responsible, the collection perfectly embodies the combination of high-end looks with a sustainable vision, delivering effortless and stylish garments available in store from January 2020.

It claims to be love at first touch, and rightly so, as it celebrates women’s natural shape enhancing it with haikure’s delicate designs and ISKO™ premium denim. amae – the Italian brand’s latest collection and the latest chapter in the longstanding partnership between haikure and ISKO – is inspired by the idea of “taking care”.

Aiming at promoting the value of Responsible Innovation™, the collection delivers high-end contemporary looks resulting from the shared commitment to provide remarkable innovation while fostering a mindful approach in the fashion and denim industries.

Clean, minimal and responsible, the collection perfectly embodies the combination of high-end looks with a sustainable vision, delivering effortless and stylish garments available in store from January 2020.

It claims to be love at first touch, and rightly so, as it celebrates women’s natural shape enhancing it with haikure’s delicate designs and ISKO™ premium denim. amae – the Italian brand’s latest collection and the latest chapter in the longstanding partnership between haikure and ISKO – is inspired by the idea of “taking care”.

Aiming at promoting the value of Responsible Innovation™, the collection delivers high-end contemporary looks resulting from the shared commitment to provide remarkable innovation while fostering a mindful approach in the fashion and denim industries.

ISKO, pioneer of responsibility and the first denim mill in the world awarded both the prestigious EU Ecolabel and Nordic Swan Ecolabel, supported the project providing amae with responsible ingredients to shape its neat looks. Clean and minimal, the garments feature ISKO Pj Soft™ which, like a gentle embrace, grants the skin a silky touch and a soft feel. Responsibly produced according to ISKO’s holistic vision based on creativity, competence and citizenship, this light and soft fabric molds and moves with the wearer, providing an all-round flattering silhouette and comfortable fit that never feel restrictive.

As part of ISKO’s 25,000+ products, this textile concept also has a certified Environmental Product Declaration (EPD®s) for its Life Cycle Assessment (LCAs), ensuring a full transparency about its environmental impact by providing the water usage and carbon footprint of 1 square meter of fabric. As signatory member of ZDHC Foundation, ISKO also avoids harmful substances and hazardous chemicals in its entire production chain, resulting in safer denim that are good for both people and the planet.

Presenting three different washes – regular and stone wash, as well as dyed –, this fashionable and responsible collection will be available in Italy, Spain and Germany starting from January 2020.

More information:
haikure Isko
Source:

menabo

Ballet Rosa –Inter Jersey Milano – ROICA Resistance™ (c) GB Network
Ballet Rosa – Inter Jersey Milano – ROICA Resistance™
11.02.2020

ISPO 2020: ROICA™ invited to a ‘reversed’ journey into sustainable sportwear and introduces the next level of smart innovation

From smart collections born from the collaboration with style-setting brands to the company’s ultimate yarns, the cutting-edge ingredients empowering sportwear with a responsible attitude.

For the 2020 edition of ISPO Munich, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, ROICA™ has created an interactive booth inviting visitors to explore a backward path from the final sportwear to the yarn. The sustainable premium stretch fiber by leading materials manufacturer Asahi Kasei, has conceived the exhibition as a sort of ‘reversed’ journey in three acts.

THE NEXT LEVEL – For ROICA™, being a world’s leader in smart stretch is not enough. The company shows that responsible innovation is not only about how the premium yarn is made but its functionalities as well. “It’s time to go to the next level of innovation: empowering sustainability with additional performances”. At ISPO, ROICA™ presents the new Global Recycled Standard -GRS- certified ROICA™ EF which innovates with excellent dyability and the Cradle to Cradle Material Health Gold level-certified ROICA™ V550 yarn which allows excellent and durable printability.

From smart collections born from the collaboration with style-setting brands to the company’s ultimate yarns, the cutting-edge ingredients empowering sportwear with a responsible attitude.

For the 2020 edition of ISPO Munich, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, ROICA™ has created an interactive booth inviting visitors to explore a backward path from the final sportwear to the yarn. The sustainable premium stretch fiber by leading materials manufacturer Asahi Kasei, has conceived the exhibition as a sort of ‘reversed’ journey in three acts.

THE NEXT LEVEL – For ROICA™, being a world’s leader in smart stretch is not enough. The company shows that responsible innovation is not only about how the premium yarn is made but its functionalities as well. “It’s time to go to the next level of innovation: empowering sustainability with additional performances”. At ISPO, ROICA™ presents the new Global Recycled Standard -GRS- certified ROICA™ EF which innovates with excellent dyability and the Cradle to Cradle Material Health Gold level-certified ROICA™ V550 yarn which allows excellent and durable printability.

THE ‘REVERSED’ JOURNEY: the first section of the backwards path showcases ROICA™’s ultimate collaborations for the contemporary wardrobe with leading brands. Guests are then guided to explore the cutting-edge innovation interwoven into high- performing textiles and finally led to discover the company’s sustainable yarns and ultimate products.

More information:
ROCIA ISPO Munich
Source:

GB Network

3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend (c) Schoeller Textil AG
3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend
11.02.2020

Popular all-in-one garments feature 3XDRY® textile technology from schoeller®

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

More information:
Schoeller
Source:

schoeller®

Kornit Digital (c) Kornit Digital Europe GmbH
Kornit Digital
07.02.2020

Kornit Digital Brings On-Demand Eco-Fashion Technology to Pure Origin

Exhibit to showcase solutions answering sustainability demands in fashion supply chain
Kornit Digital (Nasdaq: KRNT),  announced that the company is exhibiting at the Pure Origin event, taking place February 9-11 at the Olympia London. Hosted in conjunction with Pure London, Pure Origin is billed as “the UK’s only fashion sourcing show to bring every element of the fashion supply chain together in one location.”

The Kornit exhibit (Stand PO-A4) will call on brands and manufacturers to produce fashion in the most sustainable manner possible, approaching the fashion market with a statement that clothing can be produced on demand, in a profitable manner, without compromising on environmental concerns.

With its unique single-step printing solution and proprietary water-based NeoPigment™ inks, Kornit Digital enables on-demand textile manufacturing in a sustainable way. Furthermore, these solutions provide retail-quality impressions that enable retailers to become e-tailers.

 

Exhibit to showcase solutions answering sustainability demands in fashion supply chain
Kornit Digital (Nasdaq: KRNT),  announced that the company is exhibiting at the Pure Origin event, taking place February 9-11 at the Olympia London. Hosted in conjunction with Pure London, Pure Origin is billed as “the UK’s only fashion sourcing show to bring every element of the fashion supply chain together in one location.”

The Kornit exhibit (Stand PO-A4) will call on brands and manufacturers to produce fashion in the most sustainable manner possible, approaching the fashion market with a statement that clothing can be produced on demand, in a profitable manner, without compromising on environmental concerns.

With its unique single-step printing solution and proprietary water-based NeoPigment™ inks, Kornit Digital enables on-demand textile manufacturing in a sustainable way. Furthermore, these solutions provide retail-quality impressions that enable retailers to become e-tailers.

 

More information:
Kornit Digital Pure Origin
Source:

Kornit Digital Europe GmbH

HANRO 201 Balanceshirt (c) Jersey manufacturer TINTEX
HANRO 201 Balanceshirt
06.02.2020

TINTEX @ PREMIÈRE VISION PRESENTS NATURALLY ADVANCED EVOLUTION

THE S/S 2021 SMART COLLECTION AND STRATEGY: “TEAMING UP IS THE RESPONSIBLE WAY FORWARD”
At Première Vision in Paris, February 11th – 13th Jersey manufacturer TINTEX presents its S/S 2021 collection and a new strategic approach to make the world a better place, a garment at a time in  Hall 5 Booth R50/S43, and Hall 3 Smart Creation Booth S7. “That’s why we decided to update our statement-motto in Naturally Advanced Evolution: a promise and an invitation to work together to develop further collections combining an environment-driven approach with cutting-edge technology.” Says Ricardo Silva, Head of Operations of TINTEX.

THE S/S 2021 SMART COLLECTION AND STRATEGY: “TEAMING UP IS THE RESPONSIBLE WAY FORWARD”
At Première Vision in Paris, February 11th – 13th Jersey manufacturer TINTEX presents its S/S 2021 collection and a new strategic approach to make the world a better place, a garment at a time in  Hall 5 Booth R50/S43, and Hall 3 Smart Creation Booth S7. “That’s why we decided to update our statement-motto in Naturally Advanced Evolution: a promise and an invitation to work together to develop further collections combining an environment-driven approach with cutting-edge technology.” Says Ricardo Silva, Head of Operations of TINTEX.

“Textile producers and fashion brands should develop their partnership in a much more collaborative way.” Say Says Ricardo Silva, Head of Operations of TINTEX. In a move towards his partners, the company has re-organised its products collection into 4 distinct categories and further evolved its production process in order to guarantee the highest quality and performance of its fabrics and, at the same time, to become more competitive and to allow its clients to orientate better and easily find the most suitable and practical solution. COLLECTION focuses on seasonal proposals while EXPRESSIONS includes a range for all-year-round collections.

THE SS 2021 COLLECTION is imbued with sustainability, innovation and a collaborative attitude. The new range comprises 24 new references built focusing on responsible materials – including recycled or recyclable (100% same raw material), tactile finishes and active performances with smart and cutting-edge technical background. “The main area we developed for the S/S 2021 collection was carefully selected starting from the inputs we had from our partners during some of the most successful collaborations in the past 2 years,” adds Ana Eusebio, designer.

And just to keep the conversation about sharing innovation at best, TINTEX is officially shading the light on its Coating Unit that, thanks to continuous investments, will be able to deliver Naturally Advance Solutions in terms of finishings, not just for TINTEX but also for woven producers that are aligned with the corporate commitment. Come to discover TINTEX portfolio of smartly developed coatings at its booth at Smart Creation, hall 3.

 

More information:
TINTEX Première Vision Paris
Source:

GB Network

CAALOSS2020collection with Bemberg™lining CAALOSS2020 collection withBemberg™lining
CAALOSS2020 collection with Bemberg™lining
29.01.2020

Bemberg™ doubles its presence at Première Vision

Bemberg™ gears up for Première Vision - February 11th-13th, Paris, France; with a great deal of novelties and a key statement on sustainability: Let’s Make it Circular! That’s why the Japanese brand of regenerated cellulose fibers joins the fair with two booths, one in the yarn-focused sector – Hall 6 C52 6D53 – the other one in the Smart Creation area, the curated district showcasing cutting-edge sustainable innovation for the textile and fashion business. Hall3 S14.

“We simply could not miss out on the Smart Creation Area as sustainability is the founding pillar of our company,” says SHUNSUKE SATO, sales manager of Bemberg™ by Asahi Kasei. “Indeed, the smart fiber is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources. The strategy beyond our double presence is to highlight our deep commitment to responsible innovation to a larger target of professionals.”

Bemberg™ gears up for Première Vision - February 11th-13th, Paris, France; with a great deal of novelties and a key statement on sustainability: Let’s Make it Circular! That’s why the Japanese brand of regenerated cellulose fibers joins the fair with two booths, one in the yarn-focused sector – Hall 6 C52 6D53 – the other one in the Smart Creation area, the curated district showcasing cutting-edge sustainable innovation for the textile and fashion business. Hall3 S14.

“We simply could not miss out on the Smart Creation Area as sustainability is the founding pillar of our company,” says SHUNSUKE SATO, sales manager of Bemberg™ by Asahi Kasei. “Indeed, the smart fiber is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources. The strategy beyond our double presence is to highlight our deep commitment to responsible innovation to a larger target of professionals.”

Let’s take it circular! is the motto at the Smart Creation booth. The lifespan of Bemberg™’s regenerated cellulose fiber derived from cotton is fully circular: from the source to manufacturing. The whole sustainable closed-loop process is supported by the LCA study, signed by ICEA and validated by Paolo Masoni. Recyclability is granted by the Global Recycle Standard - GRS certification by the renown Textile Exchange. An influential guarantee that involves the whole production process and supply chain behind the company’s smart yarns. Bemberg™ yarns are entirely biodegradable and ecotoxicity-free – meaning that at the end of their life circle they break down into the environment leaving no trace in terms of toxic substances as attested by the Innovhub-SSI report.

On show at Première Vision some of the most recent collaborations with GRS-certified partners such as FIVEOL, SMI TESSUTI, TESSITURA UBOLDI, INFINITY, SIDONIOS, MATIAS & ARAUJO, TINTEX, IPEKER, EKOTEN, for fashion fabrics as well as PEZZETTI and BRUNELLO & G.CRESPI from lining partners.

The first Bemberg™ partner to present a commercial collection enriched by Velutine™ Evo is the Portuguese Matias & Araújo. With an innovative spirit, dynamism and a determined entrepreneurial spirit, the company is a leading knitwear producer for the textile industry.

In the Hall 6 Bemberg™ displays key commercial items developed by premium brands such as CAALO that is making its mark in the outerwear market with its Sustainably produced Functional-Luxury proposal. For SS20, CAALO utilized Bemberg™ lining because of the sustainability properties and it's unique colour.

CAALO looks to utilize as much eco-friendly and sustainable materials as possible without compromising on design or quality. This Bemberg™ lining was a perfect fit.

Source:

(c) GB Network

MANTECO Logo NEW GENERATION RECYCLED WOOL by MANTECO
MANTECO Logo
29.01.2020

Manteco presents The Manteco System

The integrated sustainable network making fashion circular, Made in Italy and 100% traceable

World leading textile manufacturer Manteco presents its sustainable path for a better future: The Manteco System. A strategy and a vision shaping the company’s sustainable imprint since 1943. The system consists in the development and engineering of a production network involving 100 partner-companies from the whole supply chain “We all team up responsibly to create premium collection based on transparent , traceable  circular economy practices,” comments Matteo Mantellassi, co-CEO of Manteco.
 
To achieve meeting the demand for fair and sustainable fashion that consumers believe in, and is expected  from our clients, the company and its partners have created and accomplished to a Protocol of Sustainable Values and Commitments in line with the highest standards of the global market.

The integrated sustainable network making fashion circular, Made in Italy and 100% traceable

World leading textile manufacturer Manteco presents its sustainable path for a better future: The Manteco System. A strategy and a vision shaping the company’s sustainable imprint since 1943. The system consists in the development and engineering of a production network involving 100 partner-companies from the whole supply chain “We all team up responsibly to create premium collection based on transparent , traceable  circular economy practices,” comments Matteo Mantellassi, co-CEO of Manteco.
 
To achieve meeting the demand for fair and sustainable fashion that consumers believe in, and is expected  from our clients, the company and its partners have created and accomplished to a Protocol of Sustainable Values and Commitments in line with the highest standards of the global market.

“On a hand, the protocol preserves the unique ‘genius loci’ of our territory – it respects the heritage of all our partners, from the smaller businesses to the more structured ones - on the other hand, it works like a shared compass of sustainable values, allowing the whole supply chain behind Manteco products to stand out and be competitive on the global stage” adds Mantellassi.
 
The protocol and its monitored and traceable system cover virtuous management of resources – e.g. Water, energy and chemical products - waste management and low production impact on the environment but also responsible standards in terms of employment, quality of the working environment, equal rights and anti-discrimination policies.

One of the key  results of such commitment and sustainable development is the creation of an upgraded version of the recycled wool  MWool™: a top ingredient made from premium recycled wool process guaranteed by the Manteco System.The System works like a symphony where management, measurement and controls  are not there just to test  the quality of each single phase of processes or  products , but to make sure and offer the complete traceability of Manteco production.  From raw material, to yarn, spinning, finishing, testing and final fabric.

Some productions tips about Manteco:

  •  5.3 million kg of raw materials processed annually.
  •  6.860 tests on raw material per year.
  •  34.400 tests on finished products.
  •  100% made in Italy system completely based in the Prato district since 1943.
  •  Total transparency and traceability thanks to a highly skilled management system.

With a turnover of over 91m Euro in 2019 and an annual growth of 17,80% since 2012, Manteco SpA is the 4th textile company in Italy, listed in the TOP30 companies of the Italian fashion system. “The unique Manteco system adds value to our products while highlighting the sustainable path we share with all our partners both upstream and downstream”.

More information:
Manteco
Source:

(c) GB Network

ISKO takes the fashion world by storm with ISKO Wild™ ISKO takes the fashion world by storm with ISKO Wild™
ISKO takes the fashion world by storm with ISKO Wild™
23.01.2020

ISKO takes the fashion world by storm with ISKO Wild™

All the glamour of fur meets the technology of responsible ISKO™ denim, for a first-of-its-kind concept that provides fashionable and conscious alternatives to furs and other synthetic imitations.

Over the years, ISKO has set out on a journey of innovative firsts consistently providing what the market had been missing. ISKO Wild™, the latest achievement of this long-lasting enterprise and the first-in-the-world denim fur program, is set to impress the industry and revolutionize fashion.

Resulting from ISKO’s Responsible Innovation™ approach based on creativity, competence, and citizenship, ISKO Wild™ reflects the company’s commitment to making both the world and the industry better. This technology does not harm animals nor does it destroy their home. Unlike other imitation furs, it does not release micro plastics into the environment.

All the glamour of fur meets the technology of responsible ISKO™ denim, for a first-of-its-kind concept that provides fashionable and conscious alternatives to furs and other synthetic imitations.

Over the years, ISKO has set out on a journey of innovative firsts consistently providing what the market had been missing. ISKO Wild™, the latest achievement of this long-lasting enterprise and the first-in-the-world denim fur program, is set to impress the industry and revolutionize fashion.

Resulting from ISKO’s Responsible Innovation™ approach based on creativity, competence, and citizenship, ISKO Wild™ reflects the company’s commitment to making both the world and the industry better. This technology does not harm animals nor does it destroy their home. Unlike other imitation furs, it does not release micro plastics into the environment.

With the claim to inspire and delight the fashion world, stakes are high but the concept is a real hit for it represents the perfect combination of glamorous fashion and conscious responsibility.
Despite attempts of imitations ISKO Wild™ is a one-of-a-kind concept in the industry. Available in both Indigo and RFD, featuring cotton and cotton wool blends, this product stands out from a quality, look and performance standpoint.

More information:
Isko
Source:

(c) menabo Evolutionary Branding

SEEK: Give bag 2020 (c) SEEK
SEEK: Give bag 2020
09.01.2020

SEEK: Give bag 2020

SEEK renews its Give Bag collaboration with the OneWarmWinter homeless initiative

Last year, approx. 100 boxes of donations were collected at SEEK. They were then packed into 500 Give Bags and given out to the homeless as part of the New Year's celebrations at the Heilig-Kreuz-Kirche church in Kreuzberg.

“The charity campaign was an all-out success right from the start and would not have been possible without our partners of many years! We want to take further steps towards sustainability together and gradually distance ourselves from the massive waste in the fashion industry.”– Marie-Luise Patzelt, SEEK Team

There will be collections for donations this season, too. A large container will again be located in front of SEEK, where exhibitors’ donations can be accepted. This season will also see another box for donations at the trade fair itself, as well as at PREMIUM in STATION-Berlin, where more brand and private donations will be collected.

SEEK renews its Give Bag collaboration with the OneWarmWinter homeless initiative

Last year, approx. 100 boxes of donations were collected at SEEK. They were then packed into 500 Give Bags and given out to the homeless as part of the New Year's celebrations at the Heilig-Kreuz-Kirche church in Kreuzberg.

“The charity campaign was an all-out success right from the start and would not have been possible without our partners of many years! We want to take further steps towards sustainability together and gradually distance ourselves from the massive waste in the fashion industry.”– Marie-Luise Patzelt, SEEK Team

There will be collections for donations this season, too. A large container will again be located in front of SEEK, where exhibitors’ donations can be accepted. This season will also see another box for donations at the trade fair itself, as well as at PREMIUM in STATION-Berlin, where more brand and private donations will be collected.

More information:
SEEK
Source:

SEEK

(c) Genesis:M&J
06.12.2019

GENESIS:M&J Group targets high fashion denim market in EU

The Bangladesh international player presents its unique eco-innovation path and a specialhigh-end capsule collection in collaboration with PG DENIM.

GENESIS:M&J Group comes back at the Denim Première Vison London (3-4 December) marking a positive end of the 2019, with new objectives for the future. The leading facility of the Group has affirmed itself as one of the most reliable international garment manufacturer, especially in denim market, and now it is time for another leap forward. The aim is to target more in depth the high fashion denim market in Europe with renowned proposals towards a more authentic, comfortable and sustainable denim offer.

The Bangladesh international player presents its unique eco-innovation path and a specialhigh-end capsule collection in collaboration with PG DENIM.

GENESIS:M&J Group comes back at the Denim Première Vison London (3-4 December) marking a positive end of the 2019, with new objectives for the future. The leading facility of the Group has affirmed itself as one of the most reliable international garment manufacturer, especially in denim market, and now it is time for another leap forward. The aim is to target more in depth the high fashion denim market in Europe with renowned proposals towards a more authentic, comfortable and sustainable denim offer.

The first output to underline the new approach is the high-end capsule collection realized in collaboration with PG DENIM, that premiered at the show
A collection where the great industrial experience and quality in garment manufacturing of GENESIS meets, in a perfect and inspiring contamination, the 100% Italian artisanal craft and unique interpretation of PG DENIM fabrics. A complete co-branding that has given life to unique garments with dedicated tags and hangtags, to show a fashionable, sustainable and high-quality final output, entirely produced in Bangladesh. The perfect meeting to provide a great example of how this collaborative path with European top-quality player could lead to a new positioning for the company.

The improvements achieved by GENESIS are enhanced also in the s/s 2021 collection with new trends involving eco-conscious fabrics such as organic cotton, recycled fabric and polymer, realizing blends with natural fibers like hemp & linen while working also with a wide variety of biodegradable materials. Technical fibers are also on the spotlight with an increasing importance gained by proofed lightweights such as waterproof. Moods like hyper blue, natural cotton colors, flat bright indigo mid shades or urban grey and reactive layers dominates the feeling of the new collection. In terms of looks and treatments the collection has developed several unique interpretations such as engineered garments, digital laser patterns, wester silhouettes, workwear, soft dyes, contemporary stripes, dirty green cast and eco-acid wash. A kaleidoscopic collection where technology and tradition meet one unique big trend: more sustainable than ever.

More information:
Genesis M&J Group
Source:

Menabò Group

  100% NATURE” collection by CALIDA ‘stretches’towards a sustainable future with ROICA ™ (c) ROICA™
100% NATURE by Calida round neck t-shirt & boxer shorts with ROICA™ V550
02.12.2019

100% NATURE” collection by CALIDA ‘stretches’towards a sustainable future with ROICA ™

“100 % NATURE” collection by Calida reflects a shared vision for sustainable fashion. A mission and a strong commitment combining comfort with technology, style and a responsible attitude.

Manufactured in a closed, particularly energy-efficient cycle and sourced from sustainably managed forests, the man/woman underwear and loungewear collection by leading fashion brand Calida reaches the 100% of sustainability thanks to the premium stretch fiber  ROICA™ delivers ultimate hyper-performance in both stretch and sustainability.

Cellulose-based premium materials are blended with ROICA™ V550; the non-toxic-release* innovation in sustainable elastic fibers, matching the need for elasticity , quality , comfort with the request for sustainability and respect for the environment.

ROICA™ V550 is part of ROICA Eco-Smart™ family, the latest and cutting edge range of ROICA™, the premium stretch fiber for the modern wardrobe by leading innovator Asahi Kasei.

“100 % NATURE” collection by Calida reflects a shared vision for sustainable fashion. A mission and a strong commitment combining comfort with technology, style and a responsible attitude.

Manufactured in a closed, particularly energy-efficient cycle and sourced from sustainably managed forests, the man/woman underwear and loungewear collection by leading fashion brand Calida reaches the 100% of sustainability thanks to the premium stretch fiber  ROICA™ delivers ultimate hyper-performance in both stretch and sustainability.

Cellulose-based premium materials are blended with ROICA™ V550; the non-toxic-release* innovation in sustainable elastic fibers, matching the need for elasticity , quality , comfort with the request for sustainability and respect for the environment.

ROICA™ V550 is part of ROICA Eco-Smart™ family, the latest and cutting edge range of ROICA™, the premium stretch fiber for the modern wardrobe by leading innovator Asahi Kasei.

“100% NATURE” is certified CRADLE TO CRADLE™, which means that raw materials can be used time and again in an ongoing biological cycle. CALIDA is also the first clothing brand worldwide to be awarded the ‘MADE IN GREEN by OEKO-TEX®’ label, which is based on compliance with strict social responsibility and ecological criteria and certifies that the textiles carrying the label have been tested for harmful substances.

Source:

GB Network Marketing & Communication

(c) Infinited Fiber Company
25.11.2019

Maisie Williams dresses up with Infinited Fiber

Global fashion brand Weekday decided to show initiative in circular fashion on White Monday and is now the world’s first global fashion brand who has published a garment from IFC fabric.

Weekday wanted to raise awareness of IFC by contacting Maisie Williams who’s known to speak about causes she cares about. Maisie co-designed a two-piece outfit which is made entirely from IFC fabric.

IFC’s technology enables the millions of kilos of textile waste that is currently burned or landfilled, to be turned into a cost efficient, high quality cotton-like fiber.

”Infinited Fiber Company has a really interesting new recycling technique that has potential to help Weekday in our goal towards 100% recycled or sustainably sourced materials. For us, this material is extra interesting because of its cotton-like appearance and durability,” says Ulrika Jakobsson, Sustainability and Material Responsible at Weekday.

IFC provided Weekday with a few meters of newly processed denim fiber to test and they are now the first in the world to use this fabric.

Global fashion brand Weekday decided to show initiative in circular fashion on White Monday and is now the world’s first global fashion brand who has published a garment from IFC fabric.

Weekday wanted to raise awareness of IFC by contacting Maisie Williams who’s known to speak about causes she cares about. Maisie co-designed a two-piece outfit which is made entirely from IFC fabric.

IFC’s technology enables the millions of kilos of textile waste that is currently burned or landfilled, to be turned into a cost efficient, high quality cotton-like fiber.

”Infinited Fiber Company has a really interesting new recycling technique that has potential to help Weekday in our goal towards 100% recycled or sustainably sourced materials. For us, this material is extra interesting because of its cotton-like appearance and durability,” says Ulrika Jakobsson, Sustainability and Material Responsible at Weekday.

IFC provided Weekday with a few meters of newly processed denim fiber to test and they are now the first in the world to use this fabric.

At the moment this garment is not a collection that can be purchased. Weekday is testing the material and they are hoping to create a full collection soon.
IFC‘s technology is operating in Finland and is patented, proven and ready for global up-scaling and licensing. Its investors include global fashion corporation H&M Group and Singapore based global biomaterials company RGE Pte Ltd.

More information:
Weekday Infinited Fiber Co.
Source:

Infinited Fiber Company

 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH

(c) closed
Gilberto Calzolari
14.11.2019

Premium Brands choosing Responsible Innovation for the Wardrobe of Tomorrow

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

Among the first adopters of E.C.O. Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy. Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the E.C.O. KOSMOS cross-collection for the SS 2020 presented during MFW: the E.C.O. AURORA 50% AMNI SOUL ECO® -50% Standard 100 by OEKO-TEX® certified Cotton canvas and the E.C.O. SONICA Newlife™ stretch satin.

Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100% transformed innovative solution. The partnership between ROICA™ and Candiani generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS (Global Recycled Standard) version 4 certification, thanks to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg™ shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits,100% built by hand in their Brooklyn Factory, they choose Bemberg™ Yarn Dyed Lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.  Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible, and can be made in a variety of fabric and style options to suit individual needs.  My.Suit utilizes a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My.Suit has been using Bemberg™ lining to add style and comfort to their suit jackets for over a decade.  With a wide range of colors and designs, Bemberg lining complements their extensive fabric selection and helps us to create visually stunning suits that feel great and provides a personalized option to their clients.

un-sanctioned™ is an innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.  In partnership with Miti-Spa, un-sanctioned™ has developed and launched with two initial sustainable performance running fabrics called [ BottleKnit™ ] — a 100% recycled polyester made from plastic bottles. And [ WasteKnit™] — a 100% upcycled polyamide made from industrial waste blended with ROICA™ EF yarn for uncompromising smart stretch performance.

More information:
Fashion Mode CLASS
Source:

© 2019 GB Network Marketing & Communication

Italian Converter (c) Italian Converter
Italian Converter
10.10.2019

Italian Converter celebrates 25 years at Futurmoda with the E.C.O. KOSMOS cross-collection

“The soul of sustainable fashion is an alchemy, a combined commitment and an act of responsibility”. This is the motto ‘embossed’ in the collections and the values of Italian Converter. At Futurmoda, the leading manufacturer celebrates its 25th anniversary and presents E.C.O. KOSMOS, a cross-collection, a brand-new ‘green line’ range’ and a winning formula shining a light on the company’s responsible path and unique ‘blend’ for the fashion of tomorrow. The acronym E.C.O. stands for Ecologic, Conversion, Optimisation; three unique concepts and values that truly embody Italian Converter DNA: sustainability, transformative process and quality improvement.

For over 25 years, Italian Converter creates high-quality materials for some of the leading fashion and accessories brands. “Made in Italy and sustainability are part of our DNA.” Says Costantino Karazissis, founder of Italian Converter. “We believe that responsible sourcing and processes as well as a deep research into new technology pathways and a market-savvy taste for material design must be the starting point.”

“The soul of sustainable fashion is an alchemy, a combined commitment and an act of responsibility”. This is the motto ‘embossed’ in the collections and the values of Italian Converter. At Futurmoda, the leading manufacturer celebrates its 25th anniversary and presents E.C.O. KOSMOS, a cross-collection, a brand-new ‘green line’ range’ and a winning formula shining a light on the company’s responsible path and unique ‘blend’ for the fashion of tomorrow. The acronym E.C.O. stands for Ecologic, Conversion, Optimisation; three unique concepts and values that truly embody Italian Converter DNA: sustainability, transformative process and quality improvement.

For over 25 years, Italian Converter creates high-quality materials for some of the leading fashion and accessories brands. “Made in Italy and sustainability are part of our DNA.” Says Costantino Karazissis, founder of Italian Converter. “We believe that responsible sourcing and processes as well as a deep research into new technology pathways and a market-savvy taste for material design must be the starting point.”

Kornit Digital (c) Kornit Digital Ltd.
Brodelec purchases first Kornit Digital Presto S
26.09.2019

Brodelec purchases first Kornit Digital Presto S

  • Growing demand for natural fabrics and blends driving Brodelec business growth

September 25th, 2019, Rosh Ha’ayn, Israel – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that Orleans, France-based Brodelec has installed the country’s first-ever Kornit Presto S system for roll-to-roll, pigment-based digital textile printing.

This installation will enable the multiservice marking brand to expand their business further into customized décor and on-demand fashion.

Brodelec has partnered with Kornit for over a decade and owns several direct-to-garment print systems. Based on demand for natural fabrics and blends in the home décor and fashion markets, they are now expanding their offerings to include bespoke direct-to-fabric services.

Brodelec chose the Kornit Presto S as it is the only single-step solution and therefore the fastest route from design to finished product, making it the most efficient and eco-friendly fabric printing solution in France today.

  • Growing demand for natural fabrics and blends driving Brodelec business growth

September 25th, 2019, Rosh Ha’ayn, Israel – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that Orleans, France-based Brodelec has installed the country’s first-ever Kornit Presto S system for roll-to-roll, pigment-based digital textile printing.

This installation will enable the multiservice marking brand to expand their business further into customized décor and on-demand fashion.

Brodelec has partnered with Kornit for over a decade and owns several direct-to-garment print systems. Based on demand for natural fabrics and blends in the home décor and fashion markets, they are now expanding their offerings to include bespoke direct-to-fabric services.

Brodelec chose the Kornit Presto S as it is the only single-step solution and therefore the fastest route from design to finished product, making it the most efficient and eco-friendly fabric printing solution in France today.

Source:

Kornit Digital

ILUNA Group’s precious sustainable innovation (c) ILUNA Group Sustainable Thinking -Museo Salvatore Ferragamo
Sustainable Thinking -Museo Salvatore Ferragamo
26.09.2019

ILUNA Group’s precious sustainable innovation

  • Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

  • Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant  achievement for the firm that, thanks to the Green Labelcollection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family andQ-Nova® by Fulgar.

ILUNA Group’s precious sustainable innovation (c) ILUNA Group
25.09.2019

ILUNA Group’s precious sustainable innovation

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family and Q-Nova® by Fulgar.

A range that culminates today in the launch of an athleisure and sporty-chic capsule collection that perfectly fit the contemporary modern wardrobe, result of a qualified and totally traceable supply chain, from yarn up to garment, based on design, sustainability and performance.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the AI2020/2021 on the extension of the offer with new Black label’s developments between lace and embroidery, the premium R&D line.

The range of new Ultralight multicolor laces offers jacquardtronic and textronic 4 or 5 colours galloons with a 3D effect. The change of the color of thread in the background as well as in the design gives life to unique coordinated solutions for creatives. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

To ILUNA smart innovation is not just a project, its space at Interfilière where visitors will have the chance to discover the new collection and above all to experience and touch latest boundaries of lace smart innovations pursued staying true to the values the brand. Iluna team is pleased to welcome you with a special cadeaux created in collaboration with ROICA™ by Asahi Kasei.

Source:

GB Network Marketing & Communication

Internationale Textilmesse Apparel Textile Sourcing Germany (ATSG) feiert erfolgreiche Premiere © JPC
Überblick Ausstellungshalle im Estrel Berlin 2019
24.09.2019

International textile trade fair Apparel Textile Sourcing Germany (ATSG) celebrates successful premiere

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

The ATSG was the first fair of its kind in Germany. "There are many fashion trade fairs for sale from wholesale to retail. Berlin has so far lacked an event for companies of all sizes, including micro-brands and small fashion labels," continues Jason Prescott. The exhibited product categories included fabrics, technical clothing, mixed and knitted fabrics, home textiles, leather, natural and synthetic fibres, readymade goods and fashion accessories. Visitors to major European fashion brands as well as small, independent brands from the Berlin fashion scene were able to take a close look at raw materials and finished garments and discuss their ideas personally with the exhibitors. In parallel, China Textile Brand Show (Berlin), sponsored by Chinese Ministry of Commerce (MOFCOM), made its debut bringing in more than 150 superb Chinese manufacturers with their best collections for Germany and EU market.

Opening Ceremony, Lectures and Fashion Show

The ATSG was opened by Chinese government representatives and international association delegates. More than 20 lectures on the three days provided the latest impulses for thought and discussion. In their lectures and panel discussions, speakers from all over the world presented current positions on topics such as "All China? Or is there more to it?", "Application examples of artificial intelligence in the fashion industry", "Optimal logistics concepts for Europe", or "The importance of sustainability in the European fashion industry".

Wilson Zhu, COO at Li & Fung, one of the world's largest trading houses based in Hong Kong, explained in his keynote speech his view on the digitization of global supply chains: "From raw materials in the textile factory to consumer tracking: In retail, every step of the value chain is determined by digitization.

Companies need to be close to consumers and their supply chains must enable a seamless flow of data and information from start to finish". Customers and their requirements have also changed: "They want to know about origin, recyclability and production standards and use their information to adjust their purchasing behavior accordingly.” Other speakers included Jeff Streader of the brand investment platform Go Global and Salman Khokhar of Brand Lab Kollective Moda. The fashion show on the second day featured creations by local Berlin labels (Damur, Danny Reinke, Aline Celi, Yoona Tech) as well as Asian brands exhibiting at ATSG.

Successful kick-off

Exhibition organiser Jason Prescott draws a positive balance: "Looking back on the three days, I am very proud of what went well. Which has been confirmed for us: We're on an exciting path, have taken our first steps here in Berlin and will continue to develop the exhibition." The creators of ATSG 2019 are taking ideas for the year 2020 with them, especially from the many intensive discussions with exhibitors and visitors: "The ATSG has offered visitors and exhibitors a unique opportunity to identify new growth strategies, look around for market partners, learn from each other and establish networks. We are very pleased that the concept was used here in Berlin," concludes Chase Vance, Director of JP Communications.