From the Sector

March 2019: For decades, Schoeller Textil has been meticulous in observing its responsibility to humans and the environment. Developed and produced in Switzerland under the most stringent conditions, the high-tech textiles and textile technologies encompass a spirit of innovative and outstanding quality. With a focus on sustainability, the groundbreaking, ecological portfolio includes, among other things, genuine upcycled products with ECONYL®-Garn, 100 % recycled, recyclable wear2wear woven and knitted fabrics or bio technologies based on sustainable raw materials.

High-quality textiles have a long service life and can remain in use for longer. The fabric properties are further improved by smart textile technologies such as water- and dirt-repelling functions. This helps preserve the environment and cuts down on the use of resources. In its manufacturing, Schoeller Textil AG always considers the ecological compatibility of its products. Therefore, since 2001, production at the Swiss site has always complied with the stringent guidelines of the bluesign® system. By conviction, Schoeller devotes itself to sustainable climate protection and takes part in the Energy Agency of the Swiss Private Sector programme to actively reduce carbon emissions and optimise energy efficiency.

• conceptual and commercial garments presented at exhibition in London

After two years of research Mistra Future Fashion is honoured to present, in collaboration with Centre for Circular Design at University of the Arts London and Filippa K, an exhibition pushing the limits of ‘fast’ and ‘slow’ fashion. Started in 2017, the industry-embedded project Circular Design Speeds takes a unique systemic approach, showcasing what could be accomplished using existing value chains as well as what the future of sustainable fashion holds. Ground-breaking textile research from University of the Arts London is questioning normative use and design of garments in creating prototypes to be worn across a spectrum of 24 hours to 50 years. By implementing research into existing value chains, Filippa K have produced a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The research results and garments will be presented at the launch event at the University of the Arts London, on November 23rd and open to public on the 24th and 25th of November.

On Friday November 23rd the exhibition Disrupting Patterns: Designing for Circular Speeds opens up at University of the Arts London. The exhibition is the results of a two-year research project called Circular Design Speeds aiming at pushing the limits of ‘fast’ and ‘slow’ fashion by testing new concepts for sustainable design in an industry setting. On display are exploratory prototypes, as well as commercial garments produced by industry partner Filippa K using existing value chains. In addition, research results on innovative materials, consumer acceptance, composting studies and Life Cycle Assessments are presented. The aim of this project is to implement research results in a real fashion industry context, focusing on speed of use and maximising fabric value retention in products.

The Service Shirt developed by Professor Rebecca Earley is designed to last for over 50 years. The concept garment explores the multiple complexities, challenges and opportunities associated with design for circular business models in extended use contexts. The Service Shirt was designed as a ‘deliberate extreme’ to have a total lifecycle of 50 years. This lifecycle includes in-house and external remanufacturing processes, as well as various use cycles – often moving between single ownership and rental and sharing contexts. It becomes the lining for a jacket and then crafted in to fashion accessories, before finally being chemically regenerated in the year 2068.

On the opposite side of the spectrum the Fast-Forward concept, developed by Prof Kay Politowicz and Dr Kate Goldsworthy, explores alternative modes of production and use for a sustainable ‘fast-fashion’ application. Advantages with regards to climate impact are enabled through lighter material choices, nonwoven fabric production, no launder, clear routes to recovery and redistributed manufacturing systems. A sliding scale of ‘speed’ from ultra-fast forward through to a more widely accepted length of use, with adaptations to production processes and end of life, is presented. The prototypes are made from a new bio-based nonwoven material co-developed with Dr Hjalmar Granberg at RISE Research Institute of Sweden & University of the Arts London. The composition of the paper is a mix of cellulose pulp and bio-based PLA fibre, making the garment 100% biodegradable or recyclable in existing paper recycling systems.

Working closely with industry partner Filippa K made commercial testing possible. By implementing research into existing value chains, Filippa K was able to produce a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The garments are a part of Filippa K’s Front Runner series and will be available in selected stores on November 26th. With a focus on products’ length of use and maximizing fabric value retention, Filippa K are dedicated to becoming fully circular by 2030.

“Being part of the fashion industry comes with many challenges, especially when considering the fact that we are the second most polluting industry after oil. Our industry needs to change and we believe adapting to circular models, like nature’s ecosystem, is one important solution. We want to be able to offer beautiful clothing and to make business within the planetary boundaries.”
- Elin Larsson, Sustainability Director, Filippa K

To validate the design research presented, a Life Cycle Assessment was performed on the prototypes. Mistra Future Fashion affiliated Dr. Greg Peters, Chalmers University of Technology, together with additional LCA Researchers at RISE, conclude that the production of fibres and fabrics are the main processes impacting the environment during the garment life cycles. Therefore, to extend the lifetime of existing garments and design for re-use, as done in the Service Shirt, is indeed the superior alternative compared to a reference garment.

“Compared with garments of the same mass, the extended life garments represent a large improvement in environmental performance over the reference garments, outperforming the reference garments in all effect categories. This superiority is primarily a consequence of avoiding garment production via reprinting and reassembly of the initial garment to extend its useful life.”
- Dr Greg Peters, LCA Researcher at Chalmers University of Technology

Another way to circumvent the impacts of fast fashion is to develop materials with considerably lower impacts during production, and which also avoid the barriers to recycling faced by conventional garments. Instead of hinder consumers from buying new, the act of acquiring a new garment could in fact be sustainable. The paper-based short life garments considered in this assessment show considerable impact savings when compare to the benchmark garment. Dr. Peters says,

“The paper-based garments benefit from the lower impacts of the material (fibre production, spinning and knitting) compared with conventional cotton, from their relatively light weight and also on account of the lower impacts in garment production and use.”

Universal Linen Service of Louisville, KY, has earned the Hygienically Clean Healthcare certification, reflecting their commitment to best management practices (BMPs) in laundering as verified by on-site inspection and their capability to produce hygienically clean textiles as quantified by ongoing microbial testing. Universal Linen Service is an independently-owned and operated linen service provider that serves all markets.

The Hygienically Clean Healthcare certification confirms the organization’s continuing dedication to infection prevention, compliance with recognized industry standards and processing healthcare textiles using BMPs as described in its quality assurance documentation, a focal point for Hygienically Clean inspectors’ evaluation. The independent, third-party inspection must also confirm essential evidence that:

• Employees are properly trained and protected
• Managers understand regulatory requirements
• OSHA-compliant
• Physical plant operates effectively

To achieve certification initially, laundries pass three rounds of outcome-based microbial testing, indicating that their processes are producing Hygienically Clean Healthcare textiles and diminished presence of yeast, mold and harmful bacteria. They also must pass a facility inspection. To maintain their certification, they must pass quarterly testing to ensure that as laundry conditions change, such as water quality, textile fabric composition and wash chemistry, laundered product quality is consistently maintained. Re-inspection occurs every two to three years.

This process eliminates subjectivity by focusing on outcomes and results that verify textiles cleaned in these facilities meet appropriate hygienically clean standards and BMPs for hospitals, surgery centers, medical offices, nursing homes and other medical facilities.

Hygienically Clean Healthcare certification acknowledges laundries’ effectiveness in protecting healthcare operations by verifying quality control procedures in linen, uniform and facility services operations related to the handling of textiles containing blood and other potentially infectious materials.

Certified laundries use processes, chemicals and BMPs acknowledged by the federal Centers for Disease Control and Prevention (CDC), Centers for Medicare and Medicaid Services, Association for the Advancement of Medical Instrumentation, American National Standards Institute and others. Introduced in 2012, Hygienically Clean Healthcare brought to North America the international cleanliness standards for healthcare linens and garments used worldwide by the Certification Association for Professional Textile Services and the European Committee for Standardization.

Objective experts in epidemiology, infection control, nursing and other healthcare professions work with Hygienically Clean launderers to ensure the certification continues to enforce the highest standards for producing clean healthcare textiles.

“Congratulations to Universal Linen Service on their certification,” said Joseph Ricci, TRSA president and CEO. “This achievement proves their commitment to infection prevention and that their laundry takes every step possible to prevent human illness.”

Virginia-based Launderer Recognized for Commitment to Sustainability and Conservation Practices
Handcraft Linen Services, the Richmond, VA-based independent medical launderer, has been certified Clean Green, reflecting the company’s dedication to operational efficiency and sustainability. Linen, uniform and facility services companies receive this distinction by adhering to TRSA-designated water and energy use thresholds and deploying best management practices (BMPs) consistent with the ASTM International environmental laundering standard.
 
Handcraft Linen Services’ customers can be assured their reusable healthcare textiles are washed, dried and finished with processes that maximize sustainability and reduce greenhouse emissions. Clean Green certified operations demonstrate significant commitment to conservation and green operations through these BMPs:
•             Recovering heat from drained hot water and heat dispersed from the process of warming water
•             Recapturing drained water from rinses for reuse
•             Using environmentally friendly detergents
•             Removing solids and liquids from wastewater
•             Solar energy and energy-efficient lighting
•             Recycling programs
•             Re-routing trucks to save vehicle fuel
•             Spill prevention plans
 
The Clean Green certification is valid for three years at a time. TRSA inspects laundry facilities seeking certification and approves documentation of their water and energy use and BMP deployment through production reports they submit to auditors during the inspections. TRSA’s certification management protocol includes auditor training by the association’s inspection program administrator.
Clean Green aligns with the ASTM International standard, Guide for Sustainable Laundry Practices, which recognizes key criteria for the certification as universal indicators of maximum sustainability in commercial laundry work. ASTM’s review of TRSA BMPs verified these as the most effective and practical techniques for a laundry to achieve green objectives.
TRSA members prompted development of the standard, which was vetted in the sustainability subcommittee of the ASTM Committee on Textiles. Top technical experts, scientists and environmental professionals from outside the linen, uniform and facility services industry reviewed the BMPs. ASTM is the global leader in developing and delivering voluntary consensus standards unparalleled in building consumer confidence in product and service quality.
 
“I applaud Handcraft Linen Services for their sustainability efforts and maintaining the highest standards in their production and delivery operations,” said Joseph Ricci, TRSA president and CEO. “Meeting all the criteria for certification is not easy, but the company is committed to industry-leading processes and technologies.”

The DyStar Group has released its 2017 – 2018 Sustainability Performance Report. Into its eighth edition, the report marks the progress of the global company that aspires to become the world’s most sustainable and responsible supplier of colorants, specialty chemicals, and services in the textile industry, but has also embarked on the business with food dyes and chemicals through its recent acquisition in USA.
The latest DyStar’s Sustainability Performance Report is the first of their reports prepared in accordance with the most trusted and widely used reporting framework – Global Reporting Initiative (GRI) Standards: Core Option.

The 2020 Target
2017 marks the seventh year of DyStar’s journey towards reducing the production footprint by 20% for every ton of production by the year 2020. This goal encompasses the resources used for production including energy, water, and raw materials as well as addresses their corresponding outputs – greenhouse gas (GHG) emissions, waste and wastewater. Results across most key performance indicators were positive, with four of the six 2020 targets being successfully met or surpassed.
In terms of the energy consumption and GHG emission, DyStar is farther from its original desired target primarily due to the impacts from three newly acquired production sites. However, intensive efforts are underway to ensure that the company’s less efficient acquisitions are provided the essential support to align with the rest of the company. DyStar is optimistic that all six targets are achievable by 2020.

Creating Responsible Products & Services
As part of DyStar’s long-term goal to imbed sustainability across the industry, they will also be focusing on expanding its sustainability services. This includes the opening of more Texanlab offices, an ISO 17025 certified, specialized testing laboratory across South Asia to provide end-to-end solutions throughout the whole supply chain.

Stepping Up on Cooperation with NGOs
Increasingly, DyStar is strengthening their partnerships with the Non-Governmental Organizations (NGOs). The 2017 report features an in-depth guest interview with the NGO China Water Risk, on how can suppliers like DyStar can be a role model in creating sustainable fashion.
To encourage and facilitate sustainable practices among its suppliers, DyStar also conducts sustainability-related supplier surveys. For instance, DyStar is cooperating with the Institute of Public & Environmental Affairs (IPE), one of the most established Chinese NGO, to expand the framework of their supplier questionnaire. In recognition of its efforts, DyStar received top ranking in the CITI transparency list for industrial chemicals from IPE, placing them well ahead of many other industry peers.

Embracing Diversity, Engaging Communities
Also, to help meet clients’ demand and demonstrate its responsibility and care in the food and beverages industry, DyStar is implementing a supplier diversity program to support businesses in the USA that are at least 51% owned by minority groups, women, veterans and people with disabilities.
Highlighting DyStar’s commitment to the communities they operate in, the company encourages volunteerism among employees, and for the year of 2017, DyStar employees devoted a total of 205 volunteer hours towards community projects, which also served as a meaningful collective experience for employees to form closer bonds.

Working Together Towards Long-Term Solutions
As an industry frontrunner, DyStar and its leaders are committed to driving sustainability across the
industry. However, significant challenges remain, and the stakeholders of this industry need to work together to derive long-term solutions. CEO of DyStar Group, Mr. Eric Hopmann emphasized, “It is imperative for the entire industry to improve collectively, not individually, and our ability to do so may determine the long-term profitability of the industry as a whole. It is my belief that effective partnerships coupled with stronger support and incentivization from leading companies within this industry could be key to creating a new – and much needed – equilibrium.”

To access DyStar’s sustainability reports, visit http://www.dystar.com/sustainability-reports/.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be presenting its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018, on August 1 & 2, in Bangalore, India.

Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colors, from fiber to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

At the India show, Archroma’s expert team will also present its coatings and washing solutions aiming at bringing denim creativity to a whole new dimension.
Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan. Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.

Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!
Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

• Optisul® C, “soft colors” made easy
  With Optisul® C dyes, denim manufacturers can produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors.
  They are suitable for GOTS and bluesign® approval.
• Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
  Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
  They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles.
• Diresul® blacks & greys, a cosmos of greys and deep black and navies
  Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

COATING, A WHOLE UNIVERSE OF COLORS AND EFFECTS
Archroma’s dye and chemical specialties portfolio allows to create exciting colors and effects using coating applications, from exclusive sulfur dyes and pigment specialties that help highlighting the indigo look, to functional finishes that give performance to denim garments - using water-based, formaldehyde-free or ultra-low formaldehyde polymers.

SOLUTION PACKAGES FOR SUSTAINABILITY
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“It is time to make denim in a whole different way; denim that brings together innovation, sustainability and creativity,” says Anjani Prasad, Head of Sales India, Archroma. “Brands around the globe are exploring how to make fashion in a cleaner and safer way, and Archroma has the solutions to do just that, to create denim with a soul.”
Visit Archroma at DenimsandJeans India 2018 at t at Hotel Lalit, Bangalore, India, on August 1 & 2, 2018.
* Below limits of detection

(1) Arjen Y. Hoekstra, The Water Footprint of Modern Consumer Society
(2) American Chemical Society, www.sciencedaily.com/releases/2012/06/120619123753.htm.
Denisol®, Optisul®, Diresul® are trademarks of Archroma registered in many countries.
© 2018 Archroma

Archroma, a global leader in color and specialty chemicals, will be presenting its innovative and sustainable denim solutions for manufacturers and brands at DenimsandJeans Vietnam 2018, on June 27 and 28.
From fiber to finish, Archroma offers a scope of possibilities for effects and colors, from the authentic roots of indigo to the most innovative and eco-advanced solutions. Archroma is a recognized leader in integrated solutions, offering best-in-class auxiliaries for bespoke process packages.
Visitors will be able to discover solutions designed to make denim in a more sustainable and responsible way, in particular:
DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan.

• Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.
• Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process! Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.
The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

• Optisul® C, “soft colors” made easy
  Colors other than blue have been tricky to achieve in the past. With Optisul® C dyes, denim manufacturers can expand their color horizons with this range of six dyes especially designed to produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors. They are suitable for GOTS and bluesign® approval.
• Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
  Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
  They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles. At the booth, Archroma will display an “illustration collection” of exciting indigo casts.
• Diresul® blacks & greys, a universe of greys and deep black and navies.
  Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
As consumers increasingly aspire to functional, beautiful and meaningful clothing, brands and manufacturers are increasingly interested in the environmental impact of the denim industry. Archroma has placed sustainability at the heart of its innovation process to create products and processes that improve the industry’s sustainability.
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

SOLUTION PACKAGES FOR SUSTAINABILITY
Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.

Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“Innovation and sustainability go hand in hand,” says Paul O’Prey, Head of Sales, Brand & Performance Textile Specialties, Archroma, Vietnam. “While developing new products and services, we always consider the environmental impact so they are as sustainable as possible. This can be seen in our innovative and eco-advance products, such as the water-saving ADVANCED DENIM and the aniline-free* Denisol® Pure Indigo.”

Linen, uniform and facility services operators certified Hygienically Clean Healthcare presented evidence today to members of the Association for Professionals in Infection Control and Epidemiology (APIC) that medical care facilities should more carefully control public wearing of employee uniforms.

Engaging visitors to the Hygienically Clean exhibit at APIC’s 2018 expo, certification staff had a receptive audience for the data. Most attendees interviewed indicated they support preventing employees from wearing scrubs and other healthcare apparel outside medical facilities. Many said they have policies to this effect but find these difficult to enforce.

The 3-day APIC exhibit is building awareness of Hygienically Clean certified providers among infection preventionists: individuals who recommend what linen and uniform service their facilities should use. Discussing issues with them such as uniform hygiene positions certified operators as the foremost laundry science experts with an unprecedented commitment to educating healthcare professionals regarding linen and laundry.

Visitors to the Hygienically Clean exhibit received Curbing the Infection Risks of Healthcare Garments, a brief compendium of studies and journal articles that point to the risk-reduction value of professionally laundering employees’ garments, worth the additional cost to a healthcare facility that currently makes employees responsible for washing them.

Hygienically Clean staff noted that TRSA, the global association for the linen and uniform industry that administers the certification program, has begun planning to raise the issue’s profile with healthcare industry stakeholders. TRSA’s Healthcare Committee has formed a task force on the matter. Staff has contacted TRSA associate members (suppliers to the industry) who manufacture scrubs, lab coats and other healthcare employee garments to explore promoting a new voluntary standard that would urge medical providers to prevent wearing these in public.

An Association of Perioperative Registered Nurses (AORN) standard currently performs this role regarding garments worn in surgical suites. TRSA will weigh the possibility of supporting creation of a much broader measure, covering all clinical functions with discernible risk of pathogen transmission from healthcare garments to patients and the public.

As TRSA investigates courses of action, hoping to involve such stakeholder groups, Hygienically Clean certified providers will continue to point to the mounting evidence of the risks of garments carrying pathogens out of healthcare facilities and inadequate domestic laundering bringing them in.

In contrast, contracting with a Hygienically Clean provider, whose processes (laundry practices) are verified and outcomes (product cleanliness) are quantified by third parties, provides maximum confidence that all garments used in a healthcare setting have diminished presence of harmful bacteria. It’s a cost-effective way to essentially eliminate this single risk of infection transmission, unlike so many others that require preventionists to constantly guard against.

• Wie baut man Vertrauen bei vielbeschäftigten, nachhaltigkeitsbewussten Verbrauchern auf?

Im Zeitalter von „Fake News“ und „Greenwashing“ ist es nicht überraschend, dass laut „The Key To Confidence: Verbraucher und textile Nachhaltigkeit – Denkweisen, Verhaltensweisen und Ausblicke“ 64 % der Verbraucher, die Ökotextilien kennen, angaben, dass sie zumindest manchmal überprüfen, ob die Aussagen zur Nachhaltigkeit der Wahrheit entsprechen. Dieser Anteil lag bei den Millennials sogar bei 69 % bzw. 74 % bei Eltern kleiner Kinder, die an der weltweiten OEKO-TEX® Studie teilgenommen haben(1). Kombiniert man diese Skepsis mit Zeitmangel, lässt sich leicht erahnen, wie Markenunternehmen, Zertifizierer und Einzelhändler zusammenarbeiten können, um einen verlässlichen und schnellen Weg zu mehr Vertrauen für diese vielbeschäftigten Verbraucher zu bereiten.

Um es beim Shopping leichter zu haben, entscheiden sich viele nachhaltigkeitsbewusste Verbraucher bereits im Voraus dafür ihre „Hausaufgaben“ zu machen. Auf diese Weise stellen sie für sich ein Markenpaket bzw. eine Sammlung von Marken zusammen, die sich mit ihren Wertvorstellungen decken. Diese Auswahl an gewünschten Marken kann sowohl Marken aus den Bereichen Bekleidung und Heimtextilien als auch Handelsmarken und Zertifizierungssysteme umfassen. 42 Prozent der Verbraucher in der Studie gaben an, dass sie die Werte und Prinzipien der von ihnen gekauften Marken kennen möchten, 34 Prozent möchten über die Nachhaltigkeitspraktiken einer Marke Bescheid wissen und 38 Prozent möchten wissen, welche kleinen Schritte Marken bereits unternommen haben, um nachhaltiger zu sein – auch wenn sie nicht vollständig „grün“ sind.

Wo bekommen Verbraucher vorab solche Informationen zur Nachhaltigkeit von Marken und Einzelhändlern? Hier spielt das Alter eine Rolle. Laut der OEKO-TEX® Studie war für Millennials das Internet die wichtigste Informationsquelle. 69 % dieser 18-36-jährigen verließen sich darauf. Der Anteil bei den Babyboomern lag im Vergleich dazu bei 55 %. Auch soziale Medien liegen mit 55 % bei den Millennials im Trend. Bei den Babyboomern macht dieser Anteil nur 25 % aus. Drei Viertel (74 %) der Babyboomer bevorzugen hingegen Mainstream-Medien als Informationsquelle.

Im Geschäft und am Produkt – dies sind im Verkauf die zwei wichtigsten Gelegenheiten zur Information und Beeinflussung der Verbraucher. Mehr als die Hälfte (52 %) der befragten Verbraucher gaben in der Studie „The Key To Confidence“ an, dass sie Textilien auf ein Label einer unabhängigen Organisation überprüfen, welche die Richtigkeit der Angaben verifiziert. Mehr als die Hälfte (49 %) schauen sich die Informationen zur Faserzusammensetzung auf den Etiketten an, um festzustellen, welche Art von Stoff verwendet wurde. 41 Prozent beurteilen ein Textilprodukt anhand des Herstellungsorts.

Diese Erkenntnisse bestätigen eindeutig, dass das Engagement einer Marke oder eines Händlers für ökologische und soziale Verantwortung über einen multimedialen Ansatz kommuniziert werden sollte. Zunächst interessieren sich die Konsumenten dafür, was Marken selbst auf ihren Websites, in der Werbung und in sozialen Medien kommunizieren. Darüber hinaus schätzen die Verbraucher aber auch die Bewertung durch Dritte, z.B. anhand von Zertifizierungen und Labels von vertrauenswürdigen Organisationen. Schließlich können Informationen, die direkt beim Einkaufs verfügbar sind, wie z. B. Infotafeln, Hang-Tags und Verpackungen, Produktlabels, ausführliche Online-Produktbeschreibungen sowie ein gut informiertes Verkaufspersonal, ein sehr effektives Mittel sein, um den Käufern relevante Informationen zur Nachhaltigkeit von Textilien bereitzustellen.

Verbraucher lernen schnell und man kann ihnen das Thema „textile Nachhaltigkeit“ leicht vermitteln. Sie suchen nach Informationen, die ihnen helfen, das Richtige zu tun. Sie verlassen sich darauf, dass Marken, Zertifizierungsorganisationen und Einzelhändler einen Teil der Arbeit für sie übernehmen, um die Suche nach und den Kauf von nachhaltigen Produkten zu einem positiven, zeiteffizienten Prozess mit Wohlfühlcharakter zu machen. Ein Millennial äußerte in der Studie „The Key To Confidence“ beispielsweise: „Die Welt steuert aufgrund der globalen Erderwärmung und des Klimawandels in ihr Verderben. Wir müssen deshalb alles erdenklich Mögliche tun, um die Umwelt zu schützen. Das bedeutet, nachhaltige Produkte zu kaufen, die Industrie dabei zu unterstützen, umweltfreundliche Produkte herzustellen, und an die Arbeiter in den Produktionsbetrieben zu denken.“

Marken, Zertifizierer und Einzelhändler, die zusammenarbeiten, um glaubwürdige Informationen und verlässliche Orientierung zu liefern, machen es vielbeschäftigten Verbrauchern leichter, das Richtige zu tun. Sie können einen weiteren kleinen Beitrag zu einem nachhaltigeren Lebensstil leisten und es ermöglichen, dass die Verbraucher mehr Einkäufe tätigen, ohne dass sie sich Gedanken über die Auswirkungen auf die Umwelt oder die Gesellschaft machen müssen. Und das sind die Faktoren, die es erlauben, Vertrauen und Loyalität bei den skeptischen, nachhaltigkeitsbewussten Verbrauchern von heute schaffen.

(1) „The Key To Confidence: Verbraucher und textile Nachhaltigkeit – Denkweisen, neue Verhaltensweisen und Ausblicke“, OEKO-TEX® und Anerca, 2017.

• Visit Archroma at China Interdye 2018, Booth A100, April 11-13, 2018, at the ShanghaiWorld Expo Exhibition & Convention Center, Shanghai, China

Archroma, a global leader in color and specialty chemicals, will present at China Interdye 2018 its latest technologies, under the motto: “Enhanced solutions for color and performance, it's our nature”.
With a heritage of more than 130 years, Archroma provides solutions that combine performance, safety and low impact on resources. The company can draw on its extensive formulation and technical know-how to offer a constant flow of eco-advanced and innovative new in dyestuff and pigments, as well as process and functional chemicals.
Solution packages for innovation

Visitors at Archroma’s Booth A100. will be able to ‘experience’ Archroma's innovative solutions, in particular:

• EarthColors, traceable from nature to fashion
  The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
  The EarthColors have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.
   
• Color Atlas, a game-changing system for fashion design
  The Color Atlas by Archroma® is a groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools: The six-volume ‘Color Atlas Library’ with 4,320 color swatches and cotton poplin samples, the ‘Color Atlas Compact’ in two volumes for increased portability, and the ‘Color Atlas Online’ allowing to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly.
   
• ‘Zero add-on’ formaldehyde finishing and coloring solutions
  Since January 1, 2016, formaldehyde is classified by ECHA5 as “may cause cancer” (Carc. 1B). Archroma offers a unique proposition combining: Fixapret® Resin WFF, a “zero add-on” formaldehyde anti-wrinkle finishing system and Helizarin® EcoSafe a “zero add-on”4 formaldehyde printing system. With Fixapret® Resin WFF, and Helizarin® EcoSafe, consumers can enjoy end-products that look good, whilst saving on precious resources and being gentler on the skin.
   
• Sanitized® Odoractiv 10, active odor control function for polyester textiles
  Visitors at the booth will be able to experience a new unique dimension of odor control function for functional polyester textiles. The newly developed wash-resistant Sanitized® Odoractiv 10 has a dual-action effect: on the one hand it prevents the bacteria from docking on the textile, and on the other, it adsorbs odors whilst the garment is being worn.

Spotlight on automotive solutions
Having acquired a 75% stake in the M. Dohmen group, a specialist in textile dyes and chemicals for automotive, carpet and apparel, Archroma is now in the position to extend its offer in expert products and services. M. Dohmen will be present at the show at Booth A118.

Solution packages for sustainability
Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.