From the Sector

Technological progress often results from close collaboration, and industries that rely on continual improvement stand to benefit from the return to in-person business. Cinte Techtextil China’s first edition since eased pandemic measures is set to reflect a 27.9% increase in exhibitor numbers, with a rejuvenated international contingent further supplemented by the return of the European Zone. Taking place from 19 – 21 September across 40,000 sqm at the Shanghai New International Expo Centre, the platform is expected to welcome buyers from across Asia, Europe, and beyond. Pre-registrations have doubled compared to the previous edition, and international buyers account for over 20% of the total.

The new zone, Marine Textile Zone, will be comprised of multiple Chinese green marine and nautical rope netting exhibitors, while also hosting the Technology Exchange Forum, and the awards ceremony of the Top 10 Suppliers in the China Rope Net Industry. Prominent exhibitors in this zone include Ropenet Group, Hunan Xinhai, and Zhejiang Four Brothers Rope.

Other domestic exhibitors, such as Shanghai Shenda Kebao New Materials, SIJIA New Material (Shanghai), Zhejiang Hailide New Material, and Zhejiang Jinda New Materials, will showcase products for applications in outdoor advertising, tents, boats, vehicles, environmental engineering, and much more.

Supplementing the fairground’s wide variety of domestic suppliers will be a much-increased showing of international exhibitors, with many to be found within hall E1’s European Zone. Several global industry leaders are featured in their categories below:

Nonwovens equipment

• Autefa Solutions, Germany: solutions provider for nonwovens lines and machines for carded-crosslapped needlepunching lines, spunlace lines and thermobonding lines.
• Dilo, Germany: in addition to offering general services, Dilo supplies opening and blending equipment, carding and airlay machines, and crosslapping and needling machines.
• Groz-Beckert, Germany: provider of industrial machine needles, precision parts and fine tools, as well as systems and services for the production and joining of textile fabrics.
• Reifenhäuser Reicofil, Germany: provider of innovative technologies and components for plastics extrusion, producing blown films, cast films, sheets as well as nonwovens.

Weaving equipment

• Itema, Italy: provider of advanced weaving machines, spare parts, and integrated services, specifically for rapier, air jet and projectile weft insertion technologies.
• Lindauer DORNIER, Germany: the company manufactures weaving machines, film stretching lines, and composite systems, also offering technical support and spare parts supply.
• Picanol, Belgium: producer and servicer of high-tech air jet and rapier weaving machines, with around 2,600 weaving mills utilising their systems worldwide.

Coating and lamination

• BRÜCKNER Textile Technologies, Germany: manufacturer of machines and lines for the coating and finishing of apparel fabric, technical textiles, nonwovens, glass fabrics and floor coverings.
• ROWA Lack, Germany: developer of high-quality materials and product solutions for the polymer industry, with applications including automotive, electrical engineering, construction, technical textiles, and medical technology.
• Stahl, the Netherlands: the Dutch company provides high quality coatings, dyes and process chemicals for leather, flexible coated substrates, textiles, films and foils, paper, and related products.

Fibre

• Monosuisse, Switzerland: with production sites in Switzerland, Poland, Romania, Mexico, and Germany, Monosuisse manufactures various precise, high-quality polymer monofilaments from 19µm to 3.00 mm in diameter.
• Perlon, Germany: specialised in the manufacture of synthetic filaments in diverse application areas, including paper machine clothing, dental care, and advanced technical textiles for agriculture, 3D printing, sports and leisure, home, and more.

Meanwhile, first-time exhibitors include Rökona (Germany), showcasing RE:SPACE, their range of recycled technical textiles; Testex AG (Switzerland), the official OEKO-TEX® representative in multiple countries including China; Hohenstein (Germany), the renowned testing laboratory and research institute; and zwissTEX (Germany), the knitted fabrics and lamination specialists. In addition, the returning Taiwan Pavilion is set to feature the debut of Shinih Enterprise Co Ltd (Taiwan China).

Beyond the innovation displayed at the booths, the fair’s programme is set to welcome global experts from various technical textile and nonwoven sub-sectors to offer specific insights and unveil innovations. Highlighted events include:

The 11th China International Nonwovens Conference
14 sessions cover topics such as the quality control of medical supplies; green development in technology and applications in the nonwovens industry; and the development and application of flashspun nonwovens in China.

Marine textiles and rope netting events
Events specific to this zone include the Top 10 Suppliers in the China Rope Net Industry; Conference on Textile Applications for Marine Engineering and Fisheries; and the China Nonwovens & Industrial Textiles Association (CNITA) Rope Net Branch Council Meeting

"Nonwovens, Creating a Better Life” Innovation Showcase
Product display area showcasing around 100 nonwovens products with applications in five areas: medical and health, quality of life, human habitat, sustainable development, and innovative design.

Advanced Technical Textiles Industry Chain Synergistic Innovation Development Forum
Includes presentations from multiple key players in the technical textile industry, including Mr Steven Liu, Commercial Manager of Polymer Additives Business of Sanitized (China) Ltd.

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2023, November 13-16 to be held at The Roosevelt New Orleans Hotel, New Orleans, LA.

The program details can be found on the Hygienix website.

The keynote speaker is Courtney Scharf, Chief Client Officer, Trend Hunter. Trend Hunter leverages big data, human researchers, and AI to identify consumer insights, and deep dive opportunities for the world’s most innovative companies, such as Unilever, Colgate-Palmolive, Georgia-Pacific, Kroger, Johnson & Johnson, Reckitt Benckiser, Samsung, and Bacardi. Trend Hunter utilizes Artificial Intelligence and research to identify and curate top insights and trends to advise brands and businesses in their pursuit of innovation.

The Hygienix program will feature thought leaders in consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers.

Experts presenting at Hygienix include:

• Aquapak Polymers Ltd. – “Creating Sustainable Nonwovens for Hygiene Applications with Thermally Processable Polyvinyl Alcohol; A Water Soluble, Environmentally Friendly and High-Performance Polymer”
• Asahi Kasei Advance Corporation – “Continuous-Filament Cellulose Nonwovens”
• Confitex Technology – “Reusables Production: It’s Not All Green”
• Egal Pads, Inc. – “Closing the Circularity Gap One Used Pad at a Time”
• Essity – “Diaper Collection & Recycling in Australia”
• ExxonMobil Chemical Company – “Innovate New Levels of Strong Comfort with Hygiene Solutions”
• Henkel Corporation – “Reducing the Packaging Waste from Personal Hygiene Products”
• INNOVATEGRN – “Accelerating Innovation / Embracing a Consumer-Centric Approach”
• Kuraray Europe GmbH – “Safe and Eco-friendly Elastics for Absorbent Hygiene Products”
• Nexus Circular – “Increasing Plastics Circularity for the Hygiene Segment Through Advanced Recycling”
• W. Pelz GmbH –“Disposable Pads Meet Reusable Underwear”
• Price Hanna Consultants – “Squaring the Circle: Why Demonstration Projects = Good Sustainability Strategy” and “Wellness and Natural Materials”
• Rem Brands, Inc. – “Effective Reduction of Material Odors, In-use Odors, and Post-use Odors”
• Sequel – “Spiraling into Business: How a Dramatic Innovation to the Tampon Met the World’s Largest Manufacturer of Feminine Hygiene”
• Sparkle Innovations Inc. – Sustainability and Circularity in the Absorbent Hygiene Products Industry”

The Hygienix program will offer a hands-on workshop as well as two pre-conference webinars. Jim Robinson, Principal, Absorbent Hygiene Insights, LLC, will lead the in-person workshop on AHP Absorbent Hygiene Systems, Monday afternoon, November 13th. This workshop evaluates SAP absorption for different SAPs and participants have the opportunity to deconstruct and examine several hygiene products including infant, adult, and period care products to increase the understanding of these systems.

INDA and EDANA, the leading trade associations representing nonwovens and related industries, joined forces to implement and support the industry’s first Quality and Audit Program (QAP) in the United States. This joint effort will increase the reach of, and support for, the program in the North American absorbent hygiene products and wet wipes industries.

Much like the harmonization of test methods years ago, this joint program has the potential to reduce complexity for both suppliers and converters of AHP and wipes. This program grew from the inefficiency of facing multiple audits from converter supplier audit programs, often assessing similar requirements, but according to differing standards.

The program went through a rigorous testing and piloting phase before being rolled out in the summer of 2022. Initially only available in Europe, the program is expanding its reach to cover Asia and the Americas.

More information is available on the EDANA website where converters and suppliers can register to take part. The program is based on a harmonized quality and hygiene standard, which facilitates an objective third-party audit. Organizations can also register to follow a training course to familiarize themselves with the standard.

INDA, the Association of the Nonwovens Fabrics Industry, announces the publication of a new study, North American Nonwoven Materials Annual Study 2022.

Based on actual surveys and interviews with producers, enhancing the accuracy and relevance, this study tracks machine additions, closures, and productivity improvements. This study is the industry benchmark for capacity and production information for North America and the only publication that provides an estimate of operating rates, based on nameplate machine capacity, through the year 2022. The 72-page study contains 43 figures and 11 tables.

“An element of INDA’s mission is to provide credible statistics to the nonwovens and engineered materials industry,” said Tony Fragnito, INDA President. “Our objective is to continually improve the quality of data and industry information. We feel the industry will greatly benefit from this in-depth resource for strategic planning and investment purposes,” Fragnito added.

The complete study is provided to producers who supplied key metrics. The Executive Summary, an overview of the findings and implications, will be offered to current INDA members on a complimentary basis.

The detailed study is available for purchase, with members receiving a discount.

Findings from this year’s study include:

• North American capacity continues to increase with investments being made across all the processes and for a variety of end-uses. The industry’s nameplate capacity utilization has increased year-over-year, for the fifth consecutive year.
• In 2022, capacity of nonwovens in North America reached 5.565 million tonnes, an increase from the previous year of 2.4% (net growth of 128,700 tonnes) and an improvement over the previous year’s growth rate of 1.8%.
• North American imports, in tonnage, decreased 24.3% in 2022 and exports decreased 16.3% due to market stabilization after COVID. Nonwoven production tends to stay within the region, so the net trade balance (imports less exports) accounted for less than 5.5% of the region’s capacity.

“2022 was a period of economic adjustment and stabilization,” said Mark Snider, Chief Market & Industry Analyst. “We’re seeing a controlled and consistent transition back to pre-pandemic levels of nonwoven growth.”

• INDA Announces Full Program and Opens Registration for Premier Event in New Orleans

With reusable and recyclable products and new inputs offering growth opportunities in absorbent hygiene and personal care products, Hygienix™ will provide an insightful view into the market’s future this November in New Orleans.

Industry participants from around the world and throughout the supply chain will convene and connect for the eighth edition of the premier event for the fast-growing segment on November 14-17, at The Roosevelt New Orleans Hotel.

The in-person conference will highlight the segment’s continued growth and new opportunities with presentations by more than 20 industry experts on sustainable inputs, natural fibers, product transparency, reusable menstrual products, recyclable diapers and more as well as the latest market forecasts and insights into consumer buying trends.

Hygienix also will offer two specialized workshops, and a myriad of business connection opportunities including a welcome reception on Nov. 14 and a first-time attendee mentorship program.
Participants will discover innovative products in absorbent hygiene and personal care at tabletop exhibits with evening receptions on Nov. 15-16, providing opportunities for 60 companies to showcase their unique offerings.

Three finalists will each present their innovative and technically sophisticated disposable absorbent hygiene products as they vie for the prestigious Hygienix Innovation Award™. Nominations are open until August 29. Demonstrating the interest in sustainability, last year’s award recipient was Kudos Diaper Subscription featuring its 100% cotton disposable diaper.

Hygienix Highlights
Absorbent hygiene – the single largest nonwoven end‐use category (by square meters) – is expected to continue its strong growth over the next four years, creating market opportunities in this thriving area driven by growing consumer interest for environmentally-friendly options in material inputs and end-of-life options.

Participants will hear the latest data and forecasts from analysts during presentations by Robert Fry, Jr., Ph.D., Principal of Robert Fry Economics LLC on the Global Economy – What we Can Expect in 2023; Pricie Hanna, Managing Partner, and Colin Hanna, Director of Market Research, Price Hanna Consultants on Disposables versus Reusables; and Simon Preisler, Vice President of Logistics, Central National Gottesman delivering a Logistic Market Update.

A panel of entrepreneurs will discuss the challenges, biases and taboos to bringing innovations into the marketplace. Experts sharing their insights will be Mia Abbruzzese and Alexandra Fennell, co-founders of Grace; Amrita Saigal, founder and CEO, Kudos; and Cindy Santa Cruz, President of ParaPatch.

A session on Next-Generation Menstrual Products and their Users will feature Liying Qian, Research Analyst, Euromonitor International providing market data on disposable and reusable period products; Frantisek Riha-Scott, Founder, Confitex discussing reusable products; and Greta Meyer, Co-Founder and CEO, Sequel on Reengineering the Tampon.
Also focusing on period products will be a presentation by Danielle Keiser, Managing Director, Impact, Madami on Changing the Conversation with Consumersmoderated by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC.

Other intriguing not-to-be-missed presentations centered on sustainability trends include:

• Assessing Sustainable Fiber Options in the Context of Disposable Hygienic Products – Richard Knowlson, Principal, RPK Consulting LLC
• Five Generations of Hygiene + Sustainability – Matt Schiering, Professor of Marketing, Dominican University
• Recycling Approaches for Disposable Diaper Waste – Jeannine Cardin, Quality and R&D, RecycPHP Inc.

Hygienix will provide additional focused learning opportunities with two essential short courses (with separation registration fees) on Nov. 14 focused on Absorption Systems for Absorbent Hygiene Products, from 1 to 3:30 p.m. and Global Diaper Trends from 3:45 to 6 p.m.

Report Offers INDA Members Key Metrics to Assist in Strategic Planning and Investments

INDA, the Association of the Nonwovens Fabrics Industry, announces publication of the ninth edition of the annual North American Nonwovens Supply Report for its members.

Based on extensive research, producer surveys and interviews with industry leaders, the report provides an overall view of North American supply, including the key metrics of capacity, production and operating rates, in addition to regional trade, through the year 2021. The 75-page report contains 36 figures and 11 tables.

Findings from this year’s Supply Report include:

• North American capacity continues to increase with investments being made across all the processes and for a variety of end-uses. Production output exceeded that of new capacity, resulting in the industry’s nameplate capacity utilization increasing year-over-year, for the fourth consecutive year.
   
• In 2021, capacity of nonwovens in North America reached 5.540 million tonnes, an increase from the previous year of 1.8% (net growth of 98,300 tonnes) and an improvement over the previous year’s pandemic-impacted growth rate of 0.5%.
   
• The industry was able to quickly react to the demand for electrostatically charged fine-fiber meltblown used in the manufacture of respirators and pleated face masks. Twenty-two meltblown lines were added in 2020, resulting in 7.2% year-over-year growth rate for meltblown. In 2021, another 12 lines were added, resulting in 8.5% annual growth over 2020.
   
• North American imports, in tonnage, increased 1.6% in 2021 as exports decreased 6.0%. Imports were led by China accounting for 39% of the imports into North America followed by India (14%) and Germany (9%). Even with the significant shifts in North American trade dynamics, nonwovens tend to stay where they are produced, with the net trade balance (imports less exports, 422,100 tonnes) accounting for less than ten percent of the region’s capacity

The report—and the quarterly INDA Market Pulse and monthly Price Trends Summary—are provided to the nearly 400 INDA member companies and associates as part of their membership. The data gathered for this annual report serves as the foundation for the both the biannual Global Nonwoven Market Report published in September of 2021 and the biannual North American Nonwovens Industry Outlook, which will be updated and published this fall.

• Expert Speakers Delivering Key Region Market Updates

Industry leaders will gain a compelling region-by-region view of the nonwovens industry from experts presenting the latest nonwovens trends in their areas of the world at IDEA®22, March 29-31 in Miami Beach.

Speakers with the latest knowledge will deliver important nonwoven market updates, demand forecasts and research findings on the industry in China, Asia, South America, North America and Europe.

The conference will explore how each region has responded to the pandemic challenges and supply chain issues with new innovations and solutions, providing IDEA®  attendees with vital insights for decision-making.

Program highlights include:

• Overview and Green Innovation Development of China’s Nonwovens Industry,  by Guimei Li, Vice President, China Nonwovens and Industrial Textiles Association (CNITA) on March 29
• South America – Land of Opportunity or Land of Turbulence? The Recent History and Trends That Are Shaping the South American Nonwovens Market, presented by Mariana Mynarski, Corporate Marketing Manager, Fitesa on March 29
• Asian Nonwovens Production and Market Update by Chan-Hyou Park, Chairman, Asia Nonwoven Fabrics Association (ANFA) on March 30
• Understanding the State of the North American Nonwovens Industry and a Market Gone Mad presented by Brad Kalil, INDA Director of Market Intelligence and Economic Insights on March 31
• An Overview of Key Issues Facing Nonwovens on Top of European Market Trends presented by Pierre Wiertz, General Manager, EDANA on March 31

IDEA® Award Presentations
Another conference highlight will be the presentation of the IDEA® 2022 Achievement Awards in partnership with Nonwovens Industry magazine, based on the results of online voting in six categories as well as the announcement of the first Sustainability Advancement Award on March 30.

IDEA® – the World’s Preeminent Event for the Nonwovens & Engineered Fabrics Industry – will feature several hundred exhibitors from a myriad of industry sectors and is expected to once again draw an audience of several thousand senior-level buyers and attendees from over 60 countries to the Miami Beach Convention Center. A welcome reception will be held to officially kick off the event on March 28.

IDEA®22 Essentials of Nonwovens Training Courses
Product developers, marketing managers, technical sales, support and other professionals can expand their industry-focused knowledge by attending the IDEA®22 Essentials of Nonwovens Training Courses.

This vital training program will provide an immersive dive into the latest nonwoven technologies, industry segments and more with courses on absorbent hygiene cores, making nonwovens, industrial wipes and consumer wipes.

A must-attend educational session on patent searching on March 31 will cover the latest major changes in patent searches on the United States Patent and Trademark Office (USPTO) website that has been updated to enhance user experience. 

• Next-Gen Technologies for Nonwovens/Engineered Materials
• Canopy Respirator from Canopy Wins Innovation Award

145 professionals in product development, material science, and new technologies convened for the 11th conference edition of RISE®—Research, Innovation & Science for Engineered Fabrics, held virtually, Sept. 28-30. The event was co-organized by INDA, the Association of the Nonwoven Fabrics Industry, The Nonwovens Institute, and North Carolina State University.

The program focused on Nonwoven Material Science Developments, Sustainability, Increasing Circularity, Promising Innovations, Process Innovations, Material Innovations, Government/NGO Challenges to Single-Use Plastics, Machine-Assisted-Learning Development of Biopolymers, and Market Intelligence and Economic Insights.

Participants praised the high-quality program content, in-depth round table discussions, networking and Q&A’s where participants ask expert speakers questions pertaining to their focused presentations.

Highlights among the 26 presentations included

• Sustainable Solutions for our Plastic Planet Predicament, by Marc A. Hillmyer, Ph.D., McKnight Presidential Endowed Chair, University of Minnesota;
• Closed-Loop Recycling Pilot of Single-Use Face Masks by Peter Dziezok, Ph.D., Director of Open Innovation, Proctor & Gamble;
• Innovating a Sustainable Future for Nonwovens: A European Perspective, by Matt Tipper, Ph.D., CEO, Nonwovens Innovation & Research Institute (NIRI);
• Phantom Platform: The Polyolefin-cellulose Coformed Substrates Technology, by Fabio Zampollo, CEO and Founder of Teknoweb Materials; 
• Guiding Environmentally Sustainable Innovations – From Reactive to Proactive Life Cycle Management, by Valentina Prado, Ph.D., Senior Sustainability Analyst, EarthShift Global LLC;  
• High-Loft, Ultra-Soft Hygiene Solutions, Paul E. Rollin, Ph.D., Senior Principal Scientist – Global Hygiene, Propylene-Vistamaxx-Adhesion (PVA) Global Technology, ExxonMobil Chemical Company;
• Canadian Plastic Policy Update, by Karyn M. Schmidt, Senior Director, Regulatory & Technical Affairs, American Chemistry Council (ACC).

Other highlights included the announcement of Canopy Respirator as the winner of this year’s RISE® Innovation Award winner. The annual award recognizes innovation in areas within and on the periphery of the nonwovens industry which use advanced science and engineering principles to develop unique or intricate solutions to problems and advance the usage of nonwovens.

RISE® Innovation Award Winner
The RISE® Innovation Award was presented to Canopy for their Canopy Respirator. The productis an innovative respirator that is fully mechanical, non-electrostatic, with a filter designed for superior breathability while offering the wearer facial transparency. The breakthrough respirator features 5.5mm water column resistance at 85 liters (3 cubic feet) per minute, 2-way filtration, and a pleated filter that contains over 500 square centimeters of surface area. The patented Canopy respirator resists fluids, and eliminates fogging of eyeglasses.

• Innovations in Protection, Efficiency and Engineered Fabrics

INDA, the Association of the Nonwoven Fabrics Industry, announced the three finalists for the prestigious RISE® Innovation Award during the 11th edition of the Research, Innovation & Science for Engineered Fabrics Conference, (RISE®) to be held virtually September 28-30, 2021.  The award recognizes novel innovations in the nonwovens industry that creatively use next-level science and engineering principles to solve material challenges and expand the usage of nonwovens and engineered fabrics. These three finalists will present their innovative material science solutions as they compete for the RISE® Innovation Award.

Canopy Respirator
Canopy is an innovative respirator that is fully mechanical, non-electrostatic, with a filter designed for superior breathability while offering the wearer facial transparency. The breakthrough respirator features 5.5mm water column resistance at 85 liters (3 cubic feet) per minute, 2-way filtration, and a pleated filter that contains over 500 square centimeters of surface area. The patented Canopy respirator resists fluids, and eliminates fogging of eyeglasses.  

Evalith® 1000 Series
Johns Manville’s innovative Alpha Binder is a formaldehyde-free, high bio-carbon content, toxic-free binder formulation ideal for carpet mat applications. Alpha Binder eliminates monomer and polymer synthesis, uses a bio-degradable catalyst, and requires 70% less water in manufacturing. The resulting glass mats made of Alpha Binder are named “Evalith 1000” and reduces energy consumption during manufacturing by over 70% compared to alternative petroleum-based binders. Evalith 1000 was commercialized in North America in 2020.

Fiber Coated, Heat Sealable, Breathable, Hybrid Membrane, Fabric Protection
TiGUARD protective fabric is a construction of monolithic or hybrid imperious/moisture eliminating membranes with a surface covered with micro-fiber. This nonwoven product is a multi-layer all polyester fabric specifically for chemical and microbial protective fabrics, products, and garments. It is constructed of compatible heat seal-able materials which lend themselves to high-speed heat seal-able production and ultimately automated manufacture of garments without sewing. It is a combination of a densely flocked polyester fiber surface on polyester membrane supported by polyester scrim.
Virtual RISE™ conference attendees include technology scouts and product developers in the nonwoven/engineered fabrics industry seeking new developments to advance their businesses. These attendees will electronically vote for the recipient of the 2021 RISE® Innovation Award, on Wed. Sept. 29th. The winner will be announced Thurs., Sept. 30th.

The conference program will cover timely and relevant industry topics including: Material Science Developments for Sustainable Nonwovens; Increasing Circularity in Nonwovens; Market Intelligence & Economic Insights; Promising Innovations in Nonwovens; Process Innovations in Nonwovens; Material Innovations in Nonwovens;  the full program can be viewed on the link: https://www.riseconf.net/conference.php

For the fourth time, the international start-up competition "Plan B - Biobased.Business.Bavaria." organised by BioCampus Straubing honoured the best new business ideas in the field of biobased solutions.

Dr Crnoja-Cosic, Director New Business Development, and Matthew North, Commercial Director, represented Kelheim Fibres at the award ceremony. The manufacturer of special viscose fibres has been working with the BioCampus Straubing for many years and is a supporter of the competition, this year as prize sponsors. In this capacity, Dr. Crnoja-Cosic congratulated the newly founded team of Microbify GmbH on their third place and presented them with a cheque for 3,000 Euros. As a spin-off from the University of Regensburg, Microbify works, among other things, on the use of old natural gas storage facilities for the production of green natural gas using extremophilic microorganisms.

Driving the change from a fossil-based to a bio-based economy is a declared goal of Kelheim Fibres - their speciality fibres replacing fossil materials in more and more applications. To this end, the fibre manufacturer seeks inspiration and exchange within its own industry as well as with innovation partners from outside the industry, start-ups and science in an open innovation approach.