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13.10.2025

26 European business associations support EU-Mercosur Agreement

26 European business associations, representing a wide array of industries and businesses, express their full support for the swift ratification of the EU-Mercosur Partnership Agreement:

Together, the associations’ members cover a significant portion of the total trade in goods and services of over 153 billion euros in 2024 between the EU and the Mercosur region, as well as the approximately 380 billion euros of mutual investment in our two regions in 2023. In this unprecedented time when the rules-based global order is being critically undermined, this free trade agreement represents a beacon in the EU’s diversification strategy. It is therefore a critical element in ensuring the EU’s long-term competitiveness. 

By 2040, according to DG Trade’s calculations, the agreement is expected to add 77.6 billion euros to the EU GDP and 9.4 billion euros to the Mercosur GDP. At the same time, the agreement will result in a 39% increase in EU exports to Mercosur and a 17% increase in Mercosur exports to the EU. 

26 European business associations, representing a wide array of industries and businesses, express their full support for the swift ratification of the EU-Mercosur Partnership Agreement:

Together, the associations’ members cover a significant portion of the total trade in goods and services of over 153 billion euros in 2024 between the EU and the Mercosur region, as well as the approximately 380 billion euros of mutual investment in our two regions in 2023. In this unprecedented time when the rules-based global order is being critically undermined, this free trade agreement represents a beacon in the EU’s diversification strategy. It is therefore a critical element in ensuring the EU’s long-term competitiveness. 

By 2040, according to DG Trade’s calculations, the agreement is expected to add 77.6 billion euros to the EU GDP and 9.4 billion euros to the Mercosur GDP. At the same time, the agreement will result in a 39% increase in EU exports to Mercosur and a 17% increase in Mercosur exports to the EU. 

The EU-Mercosur is a modern agreement, driven by modern principles. It will deliver increased market access and improved access to resources, while preserving key sectors in European domestic markets, diversifying secure supply chains, and fostering investments for both sides. It will also help to deepen the cooperation on sustainable development, in areas such as fighting climate change, preserving biodiversity, and advancing labour and social rights. 

European businesses wholeheartedly support the EU-Mercosur Agreement and call on the Council and European Parliament to swiftly ratify the EU-Mercosur interim Trade Agreement (iTA) and the EU-Mercosur Partnership Agreement (EMPA). To this end, it is key to streamline the ratification process and to ensure timely completion and avoid procedural delays. This is a crucial opportunity for Europe which will support growth and prosperity for one-fifth of the global economy – benefiting about 750 million people. 

24.09.2025

Mammut: ‘Mountainwear Misuse’ Campain Built To Press Buttons

As technical apparel hits the streets, the mountain-focused Swiss brand Mammut is making a statement: mountain wear is for the peaks, not for the pavements! The twist? How they’re backing it up. 

Responding to the trend of overusing shell jackets, puffers, and other outdoor-engineered clothing as fashion or statement pieces, Mammut’s Fall/Winter 25/26 campaign is set to provoke debate, with ad spots already calling out “mountainwear misuse” on the streets of London. The response? The community both loves and hates it, filling comment threads with discussion over just where technical mountainwear truly belongs. 

But the campaign has only just begun. After releasing the Mission Impossible-style edit shot in London, the Mountainwear Misuse Advisory Panel (aka Mammut´s Marketing Department) returned to Switzerland to create a mockumentary skit series featuring Canadian comedian and influencer Katie Burrell as both talent and director.  

As technical apparel hits the streets, the mountain-focused Swiss brand Mammut is making a statement: mountain wear is for the peaks, not for the pavements! The twist? How they’re backing it up. 

Responding to the trend of overusing shell jackets, puffers, and other outdoor-engineered clothing as fashion or statement pieces, Mammut’s Fall/Winter 25/26 campaign is set to provoke debate, with ad spots already calling out “mountainwear misuse” on the streets of London. The response? The community both loves and hates it, filling comment threads with discussion over just where technical mountainwear truly belongs. 

But the campaign has only just begun. After releasing the Mission Impossible-style edit shot in London, the Mountainwear Misuse Advisory Panel (aka Mammut´s Marketing Department) returned to Switzerland to create a mockumentary skit series featuring Canadian comedian and influencer Katie Burrell as both talent and director.  

The creative was shot at Mammut Headquarters in Seon and in downtown Zürich. Joining Katie were renowned Mammut athletes Jakob Schubert and Lindsey Hamm, along with influencers Jannick Apitz and Tegan Phillips. 
It’s the lead-up to the final act: making it real. Mammut is pleased to add real-world mountain enthusiasts Cara Nemelka and Marius Isman to the Mountainwear Misuse Ranger team.   

The rangers will make it real by taking the newly formed team to Munich’s Oktoberfest, where puffy jackets and shells are sure to adorn the shoulders of revelers who are definitely not headed to the mountains. 

Of course, the mission to curb Mountainwear Misuse comes straight from the top — Mammut CEO Heiko Schäfer has weighed in on the topic:

“After years of exile on city sidewalks, Mammut’s mountaineering apparel is finally being liberated. Thanks to Mountainwear Rescue, down jackets and hardshells are being returned to where they truly belong: glaciers, granite, and into occasional snowstorms. Let’s face it – a hardshell jacket doesn’t dream of espresso foam; it dreams of powder snow, and Gore-Tex wasn’t invented to protect you from latte spills!” 

Source:

eyesprint communication für Mammut

engelhorn presents the redesign of the Tommy Hilfiger space Copyright: PVH Brands Germany GmbH
engelhorn presents the redesign of the Tommy Hilfiger space
17.09.2025

engelhorn and Tommy Hilfiger: New store concepts and expanded retail space

The Mannheim-based retailer engelhorn announces it has expanded its collaboration with Tommy Hilfiger, with extensive updates to the brand’s shops in the “Mode im Quadrat” department stores in Mannheim and in Viernheim. At the heart of the redesign is Tommy Hilfiger’s latest store concept, which offers contemporary brand staging in a modern, customer-focused environment.

Fabian Engelhorn, CEO of engelhorn Group, highlights the significance of the collaboration: “On our 135th anniversary, we are showcasing what has always made us strong: close and trusting cooperation with our industry partners. In a time of great challenges in retail, this solidarity is more important than ever – and we are very grateful for it. Together, we have implemented new store designs in Mannheim and in Viernheim, with the Tommy Hilfiger space as a prime example. In mid-September, our first Gridx experience world in Luxembourg will mark another milestone full of inspiration and extraordinary shopping.”

The Mannheim-based retailer engelhorn announces it has expanded its collaboration with Tommy Hilfiger, with extensive updates to the brand’s shops in the “Mode im Quadrat” department stores in Mannheim and in Viernheim. At the heart of the redesign is Tommy Hilfiger’s latest store concept, which offers contemporary brand staging in a modern, customer-focused environment.

Fabian Engelhorn, CEO of engelhorn Group, highlights the significance of the collaboration: “On our 135th anniversary, we are showcasing what has always made us strong: close and trusting cooperation with our industry partners. In a time of great challenges in retail, this solidarity is more important than ever – and we are very grateful for it. Together, we have implemented new store designs in Mannheim and in Viernheim, with the Tommy Hilfiger space as a prime example. In mid-September, our first Gridx experience world in Luxembourg will mark another milestone full of inspiration and extraordinary shopping.”

“The partnership with engelhorn is an impressive demonstration of how strong brand expertise and local retail success can go hand in hand,” emphasizes Peter Kurre, Senior Vice President, Market Leader West, PVH Europe.

At “Mode im Quadrat” in Mannheim, the Tommy Hilfiger menswear space has been expanded to nearly 165 square meters in a prime ground-floor location that is characterized by maximum visibility and brand strength. With this step, engelhorn and Tommy Hilfiger once again underline their shared vision: to stage fashion in inspiring spaces and to delight customers through quality, innovation and collaboration.

More information:
engelhorn TOMMY HILFIGER
Source:

Publik. Agentur für Kommunikation GmbH [GPRA] for engelhorn

PET spunbond for bituminous membranes Photo (c) Edana
15.09.2025

Anti-dumping probe launched into PET spunbond imports from China

The European Commission has opened an anti-dumping investigation into PET spunbond imports from China, following a complaint lodged by members of EDANA, the international association for nonwoven and related industries. 

EDANA welcomes this vital move by the European Commission to counter the influx of unfairly priced goods from Chinese exporters entering the EU market. Jacques Prigneaux, EDANA’s Director of Market Analysis & Economic Affairs, stressed the need for urgent trade defence measures, stating: “The EU PET spunbond sector is facing mounting pressure from Chinese manufacturers. Since 2021, Chinese producers have rapidly increased exports of PET spunbond to the EU and have taken over a significant share of the EU PET spunbond market at the expense of the EU industry. Accordingly, we look forward to the rapid registration of imports and the possibility of retroactive imposition of anti-dumping measures.” 

The European Commission has opened an anti-dumping investigation into PET spunbond imports from China, following a complaint lodged by members of EDANA, the international association for nonwoven and related industries. 

EDANA welcomes this vital move by the European Commission to counter the influx of unfairly priced goods from Chinese exporters entering the EU market. Jacques Prigneaux, EDANA’s Director of Market Analysis & Economic Affairs, stressed the need for urgent trade defence measures, stating: “The EU PET spunbond sector is facing mounting pressure from Chinese manufacturers. Since 2021, Chinese producers have rapidly increased exports of PET spunbond to the EU and have taken over a significant share of the EU PET spunbond market at the expense of the EU industry. Accordingly, we look forward to the rapid registration of imports and the possibility of retroactive imposition of anti-dumping measures.” 

PET spunbond is a nonwoven material made from polyester filaments and is used as a carrier layer in bituminous membranes. The product is an essential input material for the EU’s building and construction sector in their efforts to accelerate housing renovation and clean energy roof construction in line with the EU’s green transition policies. 

According to the Complainants, the unfairly priced Chinese imports have caused material injury to their performance, which saw a significant decline. “This underlines the need for the European Commission to make use of its trade defence tools. EDANA stands ready to support the EU Commission during its investigation,” Prigneaux concluded.

Source:

Edana

15.08.2025

Intertextile Shanghai Home Textiles – Autumn Edition 2025 opens next week

Intertextile Shanghai Home Textiles – Autumn Edition is set to return from 20 – 22 August 2025 at the National Exhibition and Convention Center (Shanghai), once again positioning itself as Asia’s preeminent platform for the global home and contract textile industry. With nearly 900 exhibitors representing 20 countries and regions, including eight new countries, the event will span 100,000 sqm across four halls, showcasing the latest cutting-edge products, market trends, and design concepts. The fair will offer a comprehensive fringe programme that aims to inspire, inform, and connect industry professionals. Focusing on sustainability and innovation that will shape the future of home textiles, the 2025 edition promises a vibrant exchange of ideas and opportunities to forge meaningful business partnerships in an increasingly competitive landscape.

Intertextile Shanghai Home Textiles – Autumn Edition is set to return from 20 – 22 August 2025 at the National Exhibition and Convention Center (Shanghai), once again positioning itself as Asia’s preeminent platform for the global home and contract textile industry. With nearly 900 exhibitors representing 20 countries and regions, including eight new countries, the event will span 100,000 sqm across four halls, showcasing the latest cutting-edge products, market trends, and design concepts. The fair will offer a comprehensive fringe programme that aims to inspire, inform, and connect industry professionals. Focusing on sustainability and innovation that will shape the future of home textiles, the 2025 edition promises a vibrant exchange of ideas and opportunities to forge meaningful business partnerships in an increasingly competitive landscape.

To enhance sourcing efficiency and cultivate meaningful business connections, the fair will present 15+ dedicated product zones encompassing upholstery and sofa fabrics, bedding, curtains, sun protection, and more. These zones will be organised across four halls – 5.1, 5.2, 6.1, and 6.2 – with each hall spotlighting a particular category: Brand Fabrics Hall (5.1), Trendy Fabrics Hall (5.2), International Brands & Household Hall (6.1), and Furniture Fabrics Hall (6.2). Additionally, visitors will benefit from contract business services offered by exhibitors, providing access to specialised expertise and tailored solutions that can enhance their sourcing and operational efficiency.

The Editors Zone is a prominent area featuring a curated lineup of design-focused exhibitors presenting both domestic and international brands. 20 exhibitors will represent 53 high-end brands from 16 countries and regions – 23 of which are new. These brands primarily originate from Western Europe, the US, South Asia, and East Asia. Among the new exhibitors in the Editors Zone are Art Home Korea (Korea) (5.1H C18), Kaeen Sdn Bhd (Malaysia) (5.1H C08), and more. Notable names such as Beijing Ya Da (China), Rioma (Spain), and Raffinato (USA) will be present.

Home textile industry represented by global players 
This year, the fair will welcome international exhibitors from 20 countries and regions, including Australia, Belgium, China, Germany, Hong Kong, Iran, Japan, Korea, Portugal, Spain, Türkiye, the UK, and the US. Notably, eight new countries – Bulgaria, Egypt, Finland, Indonesia, Malaysia, the Netherlands, and Vietnam – are joining this diverse lineup.

On the domestic front, six major Chinese home textile pavilions – representing Haining, Huzhou, Linping Hangzhou, Shaoxing, Wujiang Suzhou, and Tongxiang – will showcase regional strengths and innovations.

To date, buyers from 63 countries and regions have pre-registered, with 19 buyer delegations (up 73% from the 2024 edition) confirmed from 23 countries including China, Japan, Malaysia, Myanmar, Thailand, Vietnam, Central Asia, Uganda, Ethiopia, Chile, Colombia, Mexico, El Salvador and more. 

Fringe programme: four new themes guiding the future of home textiles
Collectively emphasising the dynamic nature of the home textiles industry – NextGen, Palette, Connector and Go-Green – will focus on creativity and aesthetics in design, fostering collaboration through shared business strategies and market insights, showcasing innovations and advancements in textiles, and addressing sustainability trends and technological needs to align with market demands. Key highlights include:

  • Future & Textile Zone (NextGen): where participants can discover future-focused materials, and AI trends lead by Ms Anja Bisgaard Gaede, CEO of SPOTT trends & business.
  • Designer Tour and Guided Tour (Palette): Ms Camilla Rudnicki (Founder of Camilla Rudnicki Home & Interior, Denmark), offering curated walkthroughs of standout exhibits with visitor.
  • Econogy [1] Forum (Go-Green): will address the dual challenges of sustainability and technological advancement. Leading experts from China, Hong Kong, Italy, and the US will share cross-disciplinary insights and case studies, focusing on how integrated advancements in technology, design, and business models can support a more sustainable textile industry.

Additional highlights include The Home Textiles x Interior Decoration Summit (Connector), will gather thought leaders to explore the transformation of the industry and its future direction. A series of market strategy seminars will provide valuable insights into regional developments, with featured sessions from Colombia, Uzbekistan, and Vietnam. 

Furthermore, the 2026 / 27 China Home Textile Trend Area (Palette) will offer an exclusive preview of upcoming domestic design and consumer trends. Rednote: Weaving the Ideal Home, Home Textile Trend Insights (Connector), and From Cross-Boundary to Boundless: The 11th Home Furniture & Textile TOP Business Matching (Connector) will also be taking place. 

Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Source:

Messe Frankfurt HK, Ltd