From the Sector

Live panels, future talks, brand experiences, stories, entertainment: from July 5th to 9th, the protagonists of the fashion industry will meet digitally for the first time on a common platform, the FFW STUDIO. Launched by the makers of Frankfurt Fashion Week and Europe's largest fashion fairs, PREMIUM, SEEK & Neonyt, the new content hub at www.frankfurt.fashion offers an individually designed program as an alternative to the physical event.

And the classic trade fair business will also find a digital representation this summer: Together with long-term partner JOOR, Anita Tillmann and team are presenting the PREMIUM + SEEK Passport platform this season. Here retailers can discover and order the collections of over 12,500 brands online and be inspired by various content formats.

FFW STUDIO broadcasts live from the conferences of Frankfurt Fashion Week, the Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign in cooperation with the United Nations Office for Partnerships and the conference "The New European Bauhaus - Workshop of the Future", organized by the Fashion Council Germany in cooperation with the Frankfurt Fashion Week. Both will take place for the first time as part of the Frankfurt Fashion Week. With over 130 speakers, the Fashionsustain conference is also a central component of the FFW STUDIOS.

For the fourth time, the international start-up competition "Plan B - Biobased.Business.Bavaria." organised by BioCampus Straubing honoured the best new business ideas in the field of biobased solutions.

Dr Crnoja-Cosic, Director New Business Development, and Matthew North, Commercial Director, represented Kelheim Fibres at the award ceremony. The manufacturer of special viscose fibres has been working with the BioCampus Straubing for many years and is a supporter of the competition, this year as prize sponsors. In this capacity, Dr. Crnoja-Cosic congratulated the newly founded team of Microbify GmbH on their third place and presented them with a cheque for 3,000 Euros. As a spin-off from the University of Regensburg, Microbify works, among other things, on the use of old natural gas storage facilities for the production of green natural gas using extremophilic microorganisms.

Driving the change from a fossil-based to a bio-based economy is a declared goal of Kelheim Fibres - their speciality fibres replacing fossil materials in more and more applications. To this end, the fibre manufacturer seeks inspiration and exchange within its own industry as well as with innovation partners from outside the industry, start-ups and science in an open innovation approach.

Lectra announces the signature of an agreement to acquire the entire capital and voting rights of the French company Neteven.

The transaction concerns the acquisition of 80% of Neteven for 12.6 million euros right now. The acquisition of the remainder of capital and voting rights will take place in June 2025, for an amount between 0.6 to 0.9 times 2024 recurring revenues.

Founded in 2005, Neteven has developed a particularly innovative offer, based on a SaaS platform and associated services, which enables brands to simplify and effectively monitor the distribution of their products on the world’s largest online marketplaces.

The SaaS platform centralizes the product catalog and information on stock levels, sales prices and orders, in order to automate and facilitate distribution on online marketplaces.
Neteven helps its customers save time when managing their distribution channels and gain greater local and international visibility of their products in order to reach more consumers. The Neteven team provides its technological and services expertise to prestigious brands to help them optimize their e-commerce strategy.

Reorganization follows record quarter and additional investment as eCommerce continues to thrive

Fresh Relevance, the versatile personalization and decision engine, today announced the launch of a new customer department to support a growing customer base of more than 500 websites, including major brands in the UK, Nordics and US. The launch follows a record quarter and additional investment from Foresight Group to drive the company’s ambitious global growth strategy.

The new customer department brings together Fresh Relevance’s service, support, customer success and account management divisions located in Southampton (UK), London (UK) and Boston (US). The department is led by the newly appointed Vice President Customer, Huriyyah Dhanse.

Dhanse states: “Many organizations have experienced massive eCommerce growth during the pandemic. This has led to increased investment in omnichannel platforms such as Fresh Relevance, as companies look to sustain and gain market share by optimizing how they connect with, convert and retain customers.” Dhanse adds: “Our new customer department aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives. By bundling all customer-facing roles into one central department, we are able to provide an even more seamless customer experience and align all touchpoints in the customer lifecycle - from onboarding through to day-to-day support and strategic advice.”

Fresh Relevance boasts a 98% customer retention rate, and it is a statistic that company CEO and co-founder, Mike Austin, is proud of and committed to maintaining. “The success of Fresh Relevance is built on the quality and reliability of our platform, a clear vision for the future of online retail, but above all else the way we build long-term partnership with our customers”, states Austin.

These comments are endorsed by a 9.7 score for Quality of Support on G2, the world’s largest tech marketplace, which is accompanied by a raft of positive feedback from customers such as: “The best thing about Fresh hands down is the support, which comes from literally all avenues. The support team are quick, they really take time to explain things and help you to set anything up you need. Account management talk to you like you're the only person in the room, analyze everything you're doing in depth and help you to see what you're missing whether that be tools or strategy. Everybody goes the extra mile and follows up any open issues.”

Austin concludes: “As we scale up our global operations after a record quarter, it is vital that we keep the voice of the customer at the heart of everything we do. This is the primary aim of the new Fresh Relevance Customer Department.”

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of a leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 89th edition of the Pitti Immagine Filati exhibition in Florence, Italy from the 28th till the 30th of June. Because this edition of Pitti Filati will be a fusion of physical venue and online exhibit via Pitti Connect, increased importance is sure to be placed upon digitalization in the presentation of yarn.

In order to further support efforts in DX in the fashion industry, SHIMA SEIKI is presenting new online services at Pitti Filati. APEXFiz™ is SHIMA SEIKI’s first subscription-based design software and yarnbank™ a digital yarn sourcing web service for the knitting industry.

APEXFiz™ is the latest addition to SHIMA SEIKI’s proven SDS®-onE APEX series design system lineup, but with a big departure from the past. Whereas previous APEX-series design systems were offered as an all-in-one hardware/software package, for the first time in its nearly 40 years of design system development, SHIMA SEIKI has released its new APEXFiz™ as subscription-based design software that can be installed on customers’ individual computers. Maintaining proven functions that have made the APEX series so popular with fashion designers, with APEXFiz™ those strengths are now enhanced with the added versatility to adapt to different work styles and business environments including teleworking and telecommuting. APEXFiz™ software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes, replacing physical sampling and consequently reducing time, cost and material that otherwise go to waste. APEXFiz™ thereby helps to realize sustainability and digitally transform the fashion supply chain. APEXFiz™ is furthermore available in 5 different product variations that can be selected according to the customer’s needs, from APEXFiz™ Design Jr. to APEXFiz™ Design Pro.

APEXFiz™ is supported by another web service to enhance its user experience even more. yarnbank™ is one of the world's first online platforms for searching and downloading digitized yarns, developed in cooperation with yarn companies from around the world. Registered users can download yarn data for free, for use in fabric simulation and virtual sampling on APEXFiz™, avoiding the need to scan yarn on their own.

• First place in the Austria’s Leading Companies business competition
• Winner of the Global Player Award for successful internationalization

Lenzing AG has two renowned national awards to celebrate. Austria’s Leading Companies (ALC), which was held on Wednesday, June 16, 2021, again recognized the country’s most successful companies. In a competition organized by PwC Austria, Die Presse newspaper and KSV1870, a credit protection firm and business platform, Lenzing won first prize in the “Climate protection” category.

At the ALC Awards, the company’s performance is what counts. Balance sheet figures and sales and earnings growth over the past three fiscal years, alongside a weighted system of key performance indicators, ensure that the results are objective. A carefully selected jury then decides on the final ranking across the various categories. “In these challenging times for the economy, the ALC Award offers valuable recognition and motivation for the future. In periods of crisis, innovation, moving with the times and a change of perspective are crucial”, added the organizers.

Successful internationalization
For no less than the 26th time, this year saw the award of the Export Prize of the Austrian Federal Economic Chamber (WKO) to companies that have been highly successful in markets abroad. The jury chose Lenzing as the winner of the Global Player Award 2020.

The prize is awarded to companies that have built up a strong position on the global market over the past several years. The Global Player Award recognizes businesses that have established an efficient network outside of Austria and are actually considered to be pioneers in exporting goods or services within a particular country or sector.

• Fraunhofer, SABIC, and Procter & Gamble join forces
• The Fraunhofer Cluster of Excellence Circular Plastics Economy CCPE and its Institute for Environmental, Safety and Energy Technology UMSICHT have developed an advanced recycling process for used plastics.
• The pilot project with SABIC and Procter & Gamble serves to demonstrate the feasibility of closed-loop recycling for single-use facemasks.

Due to COVID-19, use of billions of disposable facemasks is raising environmental concerns especially when they are thoughtlessly discarded in public spaces, including - parks, open-air venues and beaches. Apart from the challenge of dealing with such huge volumes of essential personal healthcare items in a sustainable way, simply throwing the used masks away for disposal on landfill sites or in incineration plants represents a loss of valuable feedstock for new material.

“Recognizing the challenge, we set out to explore how used facemasks could potentially be returned into the value chain of new facemask production”, says Dr. Peter Dziezok, Director R&D Open Innovation at P&G. “But creating a true circular solution from both a sustainable and an economically feasible perspective takes partners. Therefore, we teamed up with Fraunhofer CCPE and Fraunhofer UMSICHT’s expert scientists and SABIC’s Technology & Innovation specialists to investigate potential solutions.”

As part of the pilot, P&G collected used facemasks worn by employees or given to visitors at its manufacturing and research sites in Germany. Although those masks are always disposed of responsibly, there was no ideal route in place to recycle them efficiently. To help demonstrate a potential step change in this scenario, special collection bins were set up, and the collected used masks were sent to Fraunhofer for further processing in a dedicated research pyrolysis plant.

“A single-use medical product such as a face mask has high hygiene requirements, both in terms of disposal and production. Mechanical recycling, would have not done the job”, explains Dr. Alexander Hofmann, Head of Department Recycling Management at Fraunhofer UMSICHT. “In our solution, therefore, the masks were first automatically shredded and then thermochemically converted to pyrolysis oil. Pyrolysis breaks the plastic down into molecular fragments under pressure and heat, which will also destroy any residual pollutants or pathogens, such as the Coronavirus. In this way it is possible to produce feedstock for new plastics in virgin quality that can also meet the requirements for medical products”, adds Hofmann, who is also Head of Research Department “Advanced Recycling” at Fraunhofer CCPE.

The pyrolysis oil was then sent to SABIC to be used as feedstock for the production of new PP resin. The resins were produced using the widely recognized principle of mass balance to combine the alternative feedstock with fossil-based feedstock in the production process. Mass balance is considered a crucial bridge between today’s large scale linear economy and the more sustainable circular economy of the future, which today is operated on a smaller scale but is expected to grow quickly.

“The high-quality circular PP polymer obtained in this pilot clearly demonstrates that closed-loop recycling is achievable through active collaboration of players from across the value chain”, emphasizes Mark Vester, Global Circular Economy Leader at SABIC. “The circular material is part of our TRUCIRCLE™ portfolio, aimed at preventing valuable used plastic from becoming waste and at mitigating the depletion of fossil resources.”

Finally, to close the loop, the PP polymer was supplied to P&G, where it was processed into non-woven fibers material. “This pilot project has helped us to assess if the close loop approach could work for hygienic and medical grade plastics”, says Hansjörg Reick, P&G Senior Director Open Innovation. “Of course, further work is needed but the results so far have been very encouraging.”

The entire closed loop pilot project from facemask collection to production was developed and implemented within seven months. The transferability of advanced recycling to other feedstocks and chemical products is being further researched at Fraunhofer CCPE.

International technology Group ANDRITZ has received a repeat order from Zhejiang Saintyear Textile Co., Ltd., based in China, to supply a second, complete neXline spunlace line for the production of premium-quality nonwoven roll goods. The line is scheduled for start-up during the third quarter of 2022.

No later than nine months after placing a first order for a complete high-speed spunlace line, Zhejiang Saintyear Textile has decided to rely on ANDRITZ once again by purchasing another complete line dedicated to the production of first-class wipes. The production capacity will be up to 2,800 kg/h for lightweight fabrics.

ANDRITZ will provide a full line with state-of-the-art equipment – from web forming to drying. The scope of supply includes the precise opening and blending machinery from Laroche – newly acquired by the ANDRITZ GROUP, two inline TT cards, a proven JetlaceEssentiel unit for hydroentanglement, and the efficient neXdry through-air dryer.

• Key Provision Guarantees Long-Term Contracts for Domestic PPE

The National Council of Textile Organizations (NCTO), representing the full spectrum of U.S. textiles from fiber through finished products, issued a statement today welcoming Senate passage of the bipartisan U.S. Innovation and Competition Act (USICA). As part of the bill’s effort to address overall manufacturing and technology competitiveness issues from the perspective of the U.S.-China relationship, the legislation will help reconstitute a domestic supply chain for personal protective equipment (PPE).

“We commend the Senate for ushering the bipartisan USICA, designed to make the U.S. more globally competitive against China, across the finish line which includes an important provision to help onshore personal protective equipment (PPE) production,” said NCTO President and CEO Kim Glas.

“We sincerely thank Senator Rob Portman (R-OH) and Senator Gary Peters (D-MI) for working to include their Make PPE in America Act in the USICA, a critical priority of the U.S. textile industry,” Glas said. “This language will help onshore critical production of medical personal protective equipment (PPE) by guaranteeing long-term contracts for American-made PPE and establishing a much-need domestic procurement requirement for federal purchases of these essential products. It will ensure that that U.S. taxpayer dollars are utilized to construct and secure a domestic production chain for the manufacture of lifesaving PPE and other essential medical supplies,” Glas said.

NCTO led an industry and labor coalition effort supporting the inclusion of the Make PPE in America Act in the USICA.  The USICA contains the key provisions of the Portman-Peters bill that ensures all PPE purchased by the Departments of Homeland Security, Health and Human Services and Veterans Affairs are Berry Amendment-compliant and guarantees long-term contracts for these critical items to incentivize domestic production.

“While we support the overall USICA package, which includes many items of critical importance to the U.S. textile industry, our industry is extremely concerned about a provision that was added in the eleventh hour that could sidetrack the critical effort to onshore a self-sufficient PPE industry,” Glas added. “This harmful provision would unilaterally suspend normal tariffs and penalties assessed on PPE imports for two years. Doing so would allow China to maintain its stranglehold on the U.S. PPE market, while working at cross-purposes with other provisions of the bill designed to incentivize much needed investment in domestic PPE manufacturing. U.S. manufacturers retooled production and have significant idle capacity.  It is critical that the House of Representatives strike this damaging language if this legislative package is considered.

“Congress and the administration need to keep PPE tariffs in place to support U.S. businesses and workers who abide by higher labor, environmental and production standards.  The industry reconstituted supply chains to help healthcare frontline workers.  Our industry has significant capacity to help meet U.S. medical needs.  This provision is the absolute wrong message to send to American manufacturers and its workforce.” Glas noted.

Although affected by the Covid-19 pandemic, ITMA ASIA + CITME, which takes place mid-June in Shanghai, will see a convincing participation of VDMA member companies. 56 exhibitors from Germany will exhibit at this year’s edition of Asia’s major fair for textile machinery. Due to the pandemic and travel restrictions, this is much less than in 2018, when 99 exhibitors from Germany were present. The booked space of German companies has almost halved compared to 2018. Nevertheless, Germany is still the second largest exhibitor nation after China.

At a virtual VDMA press conference early June, these renowned VDMA member companies* presented their highlights for the Asian market:

• Oerlikon Polymer Processing Solutions Division
• Truetzschler Group
• Neuenhauser
• Saurer
• Karl Mayer
• Groz-Beckert
• Herzog
• Lenze
• Mahlo
• Sedo Treepoint
• Thies

Instead of visiting the show personally, the VDMA offers a virtual trip to Asia. The established "Textile Machinery Webtalk" series via the newsroom IndustryArena will focus on ITMA ASIA in the run-up to the fair: VDMA Webtalks meet ITMA ASIA.

*See attached document for more information.