From the Sector

Focus on Sustainability and Climate Change

Passion for Cotton: The 35th International Cotton Conference Bremen starts on 25 March in the Hanseatic city’s historic Town Hall. But before subject-specific questions are discussed in depth in the individual sessions, the concise and inspiring keynotes by leading business experts from science and industry will draw attention to the current trends and challenges in the industry at the start of the conference. A large part of the presentations is shaped by the current discussion on environmental and sustainability issues and the resulting consequences for the global economy.

Climate Change and Sustainability

“Climate change - a storm in a teacup?” asks Kai Hughes, Executive Director of the International Cotton Advisory Committee, Washington D.C., USA, in a provocative speech. The aim of his presentation is to work out the challenges of climate change especially for agriculture and cotton production. This should form the basis for later discussion on concrete approaches and solutions within the cotton community.

With his lecture “The HUGO BOSS sustainability programme ... and what our customer has to do with it” Andreas Streubig, Director of Global Sustainability at Hugo Boss AG, Metzingen, Germany, rolls up the textile value chain from a different angle, starting at the consumer level. As a representative of a premium brand for women's and men's clothing, Streubig discusses sustainability as a strategic element of the corporate strategy and provides information on how elements of the strategy are being implemented at Hugo Boss.

Rüdiger Senft, Head of Sustainability at Commerzbank, Frankfurt am Main, Germany, looks at the changing role of banks in financing the cotton market. In addition to a general introduction to the topic of sustainability and banking regulation, Senft's presentation deals with the financing of the cotton trade from a social and ecological point of view.
The opening session on 25 March is hosted by Bill Ballenden, founder and owner of Dragontree, Swindon, UK, an online auction platform for the cotton trade. As a former cotton manager for Louis Dreyfus in Europe and Asia, Bill Ballenden has many years of experience in the industry.

Cross-Cutting Issues: Digitalisation, Gender, Value Chains

The subsequent session in the conference programme with the headline “A Wider View” is devoted to currently defining trends and important cross-cutting issues in the industry. This goes far beyond classic cotton themes.

A lecture by Mark Messura, Senior Vice President, Global Supply Chain Marketing for Cotton Incorporated, Cary, North Carolina, deals with the role of cotton in an increasingly digitally controlled supply chain. Significant keywords here are faster delivery times, vertical integration, transparency and traceability.

The presentation by Roger Gilmartin, Managing Director of Tri-Blend Consulting, Charlotte, USA, entitled “The secret recipe for timely, cost-optimised and high-quality cotton clothing” promises exciting and enlightening insights. Tri-Blend Consulting conducts studies on the performance of different cotton varieties during the entire consumption process to the finished yarn and evaluates them from an economic point of view.

Amy Jackson, from the Better Cotton Initiative, London, UK, presents ICA Liverpool's “Women in Cotton” initiative. With this commitment, the initiative aims to increase the influence of women in the cotton industry and give them a stronger voice, for example by building networks in cooperation.

Navdeep Singh Sodhi, International Strategic Management Consultant at the Gherzi Textile Organisation, Switzerland, gives an insight into the current development of the value chain for cotton, textiles and clothing in Africa. Looking ahead to the coming decades, also in view of population growth, Africa is seen as having a high potential for building economic structures to improve income and prosperity.

Thomas Schneider, Professor at the University of Applied Sciences in Berlin and active in the field of production planning and control, textile materials and materials testing will host the session. A leading light in his field, Thomas Schneider has more than 30 years of experience in scientific and application-oriented research in the textile and fibre sector, including at the Fibre Institute Bremen e.V.

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

In occasion of the fair Bemberg™ team will present “The Bemberg™ book”, a unique resource able to present the versatility of the precious fiber through partner’s material developments.

A naturally advanced collection, a cutting-edge coloration technology, and a brand-new collaborative business model. TINTEX stands out at PERFORMANCE DAYS, the functional fabric fair for the sourcing in sports, work and corporate wear. The leading jersey manufacturer brings a new holistic and sustainable approach spun from the company’s DNA and woven in the mission to create Naturally Advanced fabrics.

The WEME collection - A/W 20/21
The new statement collection goes beyond intellectual and spiritual individual needs to embrace a communal vision blurring ‘we’ and ‘me’, ‘conscious’ and unconscious’, responsible innovation and creativity. Developed around the concept sub-collections ID, Supergeo and EGO, the range comes in electric and active tones and combines smart ingredients and processes to drive innovation by harnessing the company’s unique dyeing and finishing expertise.

The new fabrics are made from a mix of new generation fibers that enhance free movement such as REFIBRA™ by Lenzing, Q-NOVA® by Fulgar and the unique GRS certified premium stretch ROICA™ EF. The smartcel™ powered ID sub-collection is defined by striped structures that simulate flaws on initially smooth and perfected surfaces and provides soothing, anti-inflammatory effects thanks to the inclusion of zinc oxide, provides soothing, anti-inflammatory effects. The “EGO” selection comes in rich purples, calm lilacs and feminine yellows and features natural fibers such as organic wool. The “Superego” is available in unique styles and colours, achieved thanks to Colorzen® and the Naturally Clean® finishing. Together these enhance the natural beauty of cotton and cellulosics eliminating harsh treatments and optimizing clean surfaces with vivid colors, and an exquisitely smooth hand feel. Transformed materials take such as ECOTEC® by Marchi&Fildi take the lead saving up to 77.9% in water compared with regular cottons.

Techtextil 2019: Schoeller launches its new finishing technology called NanoSphere® Plus. The special effect of this new development is its protection against fingerprints and greasy stains. Furthermore, even after being absorbed by the fabric stains are quickly and easily wiped away without washing.

Every human being leaves its marks. In particular, on daily-use items that are picked up or touched often. Especially on textile surfaces, hand and fingerprints in combination with dirt and dust particles leave an unpleasant, greasy dirt film, which is very difficult to clean.

NanoSphere® Plus, developed by Schoeller Technologies AG, the business unit for technologies at Schoeller Textil AG, works on the basis of a functional chain. Textiles are equipped with a matrix finish to reduce the capillary effect in the textile’s fibers. Especially unpleasant sebum residues and dirt that are often released by finger and handprints are less absorbed by the fabric and can be easily wiped away.

Beside the excellent protection against finger and handprints, textiles with NanoSphere® Plus are additionally water and oil repellent, abrasion resistant and extremely durable. The finishing technology rarely affects the look or feel of the fabric.

Non-washable textiles that are often touched by hands or fingers, or fabrics that are in direct contact with the skin benefit most from this new technology. Therefore, NanoSphere® Plus is ideal for woven fabrics and synthetic leather or synthetic suede for bags, covers of electronical devices, head phones, loud speakers or other items in the field of interior equipment.

With over 5,000 tailored installations for a range of industries installed in over 60 countries, Eton Systems, headquartered in Gånghester, Sweden, has established a reputation as a clear leader in the field of complete material handling systems.

At ITMA 2019 in Barcelona from June 20-26th, the company will be demonstrating a complete installation based on a future production concept, with advanced software providing real-time information covering every aspect of the process.

“Our systems are a natural fit with the major Industry 4.0 networked manufacturing plants that are now being constructed worldwide for sectors such as the garment and home textiles manufacturing and automotive industries,” says Eton’s Sales and Commercial Director Roger Ryrlén. “We have had a very busy last 12 months, with more major projects in the pipeline. We understand, however, that one solution does not fit all situations, which is why we think in terms of custom-made solutions matched to specific customer needs. Buying a system from us, is buying a solution and a partnership. Each system includes support, service, training and knowledge built on more than 70 years of experience. When a customer invests in an Eton System the increased efficiency normally results in savings of between 40-60%.”

A typical system consists of overhead conveyors with individually-addressable product carriers which automatically steer their way through programmed operation sequences. They are monitored by a computer providing all the necessary data for optimally measuring and managing processes. The systems are also highly flexible and can be rapidly modified to changes in the production line or the need for expansion.

Options for smart factories
Eton’s Flexible Productivity Concept (FPC) is based on two system platforms with a wide range of options, including:

• Multiple rails for sorting at workstations.
• Buffering
• Automatic loading devices, pick-ups and work delivery robots.
• Bridges and elevators that link systems and floors.
• Historical links to products after completion.
• Module-based software.

Via an addressable product carrier, an Eton system transports all the components of a complete product through the manufacturing process.

Eton Systems will be at stand A214, in Hall 2 at the Barcelona exhibition.

• Oerlikon presents its expanded nonwovens product portfolio at the IDEA 2019 in Miami

Neumünster – Oerlikon presents its complete nonwoven plant portfolio for the production of airlaid, meltblown, spunbonded and hybrid materials at this year’s IDEA in Miami from 25–28 March. The focus of its presentation will be on solutions for hygiene, medical and other disposable nonwovens. Visitors to this year’s IDEA can inform themselves on the wide range of products at Oerlikon’s exhibition stand (no. 1724).

Two strong partnerships for disposable nonwovens

While two years ago the Nonwoven business unit of the Oerlikon Manmade Fibers segment focused almost exclusively on solutions for technical applications, the company has now expanded its product portfolio to include solutions for disposable nonwovens by establishing strong partnerships.

Oerlikon & Teknoweb Materials – two strong partners for the nonwoven industry

As early as spring 2017, Oerlikon Manmade Fibers' Nonwoven business unit had entered into a strategic partnership with the Italian company Teknoweb Materials. Teknoweb Materials is an established technology supplier in the field of wipes and other disposable nonwovens. With its LEVRA technology, the company has its own patented, particularly efficient manufacturing process for wipes. It also has extensive process know-how on the making and further processing of these nonwoven materials. The Nonwoven business unit of Oerlikon’s Manmade Fibers segment completes this partnership with its well-established machine and plant solutions. Teknoweb Materials will also be represented at IDEA at the Oerlikon exhibition stand (no. 1724).

Cooperation with Shaoyang Textile Machinery

For spunmelt systems solutions for hygiene and medical applications, Oerlikon has been in cooperation with the Chinese machine and plant manufacturer Shaoyang Textile Machinery since Autumn of last year. The goal of these cooperation partners is to advance the international marketing of spunmelt plants outside of China. Oerlikon Manmade Fibers’ Nonwoven business unit contributes its plant engineering know-how and is responsible for product and process guarantees. Oerlikon also assumes the overall project responsibility as well as world-wide customer service outside of China. In return, Shaoyang, with its headquarters in the city of the same name in the Hunan province, supplies the plant technologies.The advantage for the customer: competitive solutions at an attractive price level with comparatively low investments.

Asia’s largest biennial event for the entire technical textiles and nonwovens sector will feature some of the industry’s biggest overseas machinery brands. Held on the earlier date of 4 – 6 September this year, the fair will feature an expected 500-plus total exhibitors from around 20 countries & regions.

As the world’s largest producer of technical textiles and nonwovens, China’s demand for production machinery is insatiable. As such, this September’s Cinte Techtextil China has attracted some of the world’s leading machinery brands, particularly in the nonwovens and sewing machinery sectors, ensuring a wide range of sourcing options for both domestic and international buyers.

Overseas producers respond to strong Chinese demand
As the Chinese domestic and export markets’ demand for quality technical textiles and nonwovens products continues to increase, overseas machinery brands continue to enter the country, using Cinte Techtextil China as their starting-out platform. ANDRITZ Nonwoven is just one of those who see the growing potential. “Chinese nonwovens manufacturers are increasingly requiring higher capacities and top-class quality for their nonwovens products for local and export markets,” Mr Laurent Jallat explained. “China is the biggest market in terms of installed capacity, and shows quite promising potential for the future. In the past years, we’ve seen rapid growth in products such as disposable face masks.” ANDRITZ responds to this demand with their neXline spunlace eXcelle line which features state-of-the-art TT card web forming and JetlaceEssentiel hydro entanglement units for high capacity and speed.

The DiloGroup also report an increase in demand for their products in China. “China is one of our biggest markets,” explains Mr Dominik Foshag. “We have procured huge orders from China, as Chinese customers are considering German technology more frequently nowadays. The visitor quality of Cinte Techtextil has been very good in this past, and we think this year’s fair will be also successful as we know many of our customers are going to visit.”

Oerlikon will introduce its spunbond technology to the Chinese market this year, and is expecting to conclude initial contracts at the fair due to increased demand for overseas products. “The Chinese market for nonwovens products is by far the largest and fastest growing national market. Chinese manufacturers are no longer satisfied with lower product quality, but want to exceed Western quality levels, for example. The products must now meet stricter customer requirements and legal standards, some of which are significantly higher than other international standards,” Ms Lena Kachelmaier said.

Truetzschler Nonwovens has also noticed this trend. Ms Jutta Stehr commented: “In the last two or three years, China became one of the pacemakers in the field of nonwovens used in beauty, skin care and hygiene applications. Asian markets have set new standards concerning quality in nonwovens. For instance, making disposable wipes from cotton fibres is a trend originating in Asia. The luxurious feeling of cotton combined with the requirement for eco-friendly products will further drive demand in China and elsewhere. Accordingly, Truetzschler Nonwovens anticipates more inquiries at Cinte Techtextil for its proven carding and spunlacing solutions for cotton nonwovens.”

Weaving machine supplier Itema has also noticed strong demand in China for products made in Italy. “Generally speaking, and especially for technical fabrics, imported machinery is highly evaluated and appreciated by Chinese customers. In recent years, Itema experienced significant growth in the sale of its Made-in-Italy weaving machines in China, and in other APAC countries. Imported machines are synonymous with quality and reliability, and we believe this positive trend will be constant in the future,” Mr Matteo De Micheli outlined.

Weaving machinery exhibitor highlights

• ANDRITZ Nonwoven: their specialty is technologies for drylaid, wetlaid, spunbond, spunlace, needlepunch and textile calendering. At Cinte Techtextil, they will highlight their aXcess product portfolio, which has been especially designed for medium-capacity production. ANDRITZ has developed this range to fit the demands of producers with medium-capacity requirements, particularly in emerging markets. It includes lines and individual machines for needlepunch, spunlace, wetlaid and calendering processes.
• Autefa Solutions: visitors to their booth will experience the company’s expertise as a full line supplier for carded- crosslapped needlepunch lines, aerodynamic web forming technology, spunlace and thermobonding lines. Their nonwovens lines meet customers’ requirements for quality web formation, bonding, active weight regulation and minimal maintenance.
• DILO Systems: a leader in the field of staple fibre nonwoven production lines, DiloGroup will present their latest developments at the fair, including staple fibre production lines, card feeding and cards and crosslappers & needlelooms.
• Oerlikon: they will showcase spunbond solution lines for the production of polypropylene geotextiles. According to the company, spunbond geotextile applications are on the rise as the market is increasingly demanding more efficient processes and products, which means the product requirements are often the same or greater, but with a lower raw material input. Spunbonds are progressively replacing classical carded nonwovens due to their technical and commercial benefits.
• Truetzschler Nonwovens: concentrating on solutions for producing a broad range of hygiene nonwovens including wipes at the fair, they will focus on thermobonding & spunlacing processes and the respective machinery, from fibre preparation down to winding.

Sewing machinery exhibitor highlights

• Itema: making their debut at Cinte Techtextil, they are a leading supplier of weaving machines for technical fabrics production. According to the company, they are the only weaving machine producer to offer technical textile manufacturers the top three technologies for weft insertion: Rapier, Projectile and Airjet.
• Picanol: they use their leading position as producers of weaving machines for other textile products to expand into machines for woven technical textiles by investing heavily in state-of-the-art technology, as well through the modular design of their machine platforms which allow them to serve different industry sectors effectively.
• Lindauer Dornier: featuring in the German Pavilion this edition, they offer a number of weaving machine varieties including rapier, air-jet, open reed weave (ORW) and more. Their rapier weaving machines have set the technological standard in the high quality wool textiles market for decades, and this quality will be on display at their booth with the DORNIER P1 rapier weaving machine.

Domestic brands to watch out for

In addition to these leading overseas brands, a strong line-up of Chinese machinery producers will also feature at the fair, including Changshu Weicheng Non-Woven Equipment and Shijiazhuang Textile Machinery.

• New collaboration of sustainable viscose suppliers formed in China

Digital Printing Zone debuts at Spring Edition
Despite the economic ups and downs in China over the last few years, demand for premium European textiles remains high.
Whether it be premium wool for the flourishing suiting market, ladieswear fabrics, lace & embroidery for high-end domestic brands each with hundreds of stores across the country, innovative yarns & fabrics for the booming sports and activewear sectors, or original pattern designs for the thousands of new online fashion brands, European suppliers remain the go-to option for Chinese buyers looking for quality and style.

As one of the undisputed leaders in the European textile scene, Italy is always a good bellwether of the trends between Europe and China. After a less than stellar 2016, Italy’s fabric exports to the Mainland China and Hong Kong markets grew by 12.4% in the first 10 months of 2017[1]. The expected demand for European brands at Intertextile Shanghai Apparel Fabrics will be most evident in the SalonEurope zone, which features exhibitors from Austria, France, Germany, Italy, Spain, Switzerland, Turkey and the UK, as well as country pavilions & zones from France, Germany, Italy and Turkey.

There is also continuing demand for overseas expertise when it comes to more technical areas such as sustainability and digital printing, solutions to which can be found in the fair’s All About Sustainability area and Digital Printing Zone.

SalonEurope showcases the continent’s full textile expertise
The best of the best from Europe will be on display in this edition’s SalonEurope, with a range of products across the whole textile spectrum on offer. Some of the highlights this edition include:

• Alumo (Switzerland): celebrating its 100-year anniversary this July, Alumo has undertaken a complete refresh of their brand, highlighting the character of their mill in Appenzell, Switzerland that has deep roots in the local textile industry. This edition, they will showcase a renewed collection of luxury shirting fabrics with intricate designs and added functions such as natural stretch and wrinkle-free, and a newly enlarged, never-out-of-stock ‘Sartorial’ collection.
• Hatfil Tekstil Isletmeleri (Turkey): a Turkish-Italian joint venture, they offer a huge range of yarns including eco-friendly options such as organic, BCI and fair trade yarns, as well as cotton, Tencel, Amicor, bamboo, cashmere, modal and other varieties.
• Hohenstein Textile Testing (Germany): offering testing services, OEKO-TEX® services and certifications, the Hohenstein Quality Label and more.
• Ricamificio Paolo Italy SpA (Italy): an embroidery manufacturer, they have developed a new technique using very thin embroideries to produce a lace-like effect, which can also be customised to the customer’s requirements in no more than four weeks. They have also produced a quilt-like fabric suitable for spring / summer garments which is made from materials such as silk organdie, cotton yarn or lurex to produce a shiny effect.
• Teseo Tessitura Serica Di Olmeda SpA (Italy): for their summer 2019 collection, Teseo is inspired by the natural elements with increased attention to sustainability with GOTS-certified bio silk and eco-friendly yarns. New articles are lighter and enriched with yarn-dyes, include jacquard stripes and checks, gauze and devoré bands to add transparency, and more.

New collaboration of sustainable viscose suppliers formed in China
While the textile industry in China still has a long way to go in terms of sustainability, genuine progress is being made at both a government and company level. January of this year saw the implementation of a new environment protection tax, with companies charged for noise, air & water pollution and generating solid waste[2]. Replacing a pollutant discharge fee that had been in place for 40 years, the new tax is set by local governments – with some of the regions suffering from worse pollution setting higher rates – and also incentivises companies with lower emissions.

In another encouraging move, 10 leading global viscose producers in China have come together to form the Collaboration for Sustainable Development of Viscose (CV) to promote the sustainable sourcing and responsible production of viscose. These 10 producers collectively account for over 50% of the world’s viscose staple fibre production, and have partnered with two trade associations to adopt a sustainability roadmap for the viscose industry. Built around credible international sustainability standards and programmes, the CV Roadmap aims to provide guidance to viscose producers on sustainable sourcing and production practices.

The CV collaboration will make its debut appearance in the fair’s All About Sustainability zone, where visitors can learn more about this initiative, as well as sustainable developments in the Chinese textile industry. Apart from an educational programme and garment display area, the zone will also feature a number of exhibitors other than CV.

Digital Printing Zone debuts at Spring Edition
While digital printing is rapidly gaining traction in the global textile industry, this is especially so in China due to its potential to reduce pollution during the production process. Amongst the exhibitors looking to take advantage of this in the fair’s new Digital Printing Zone is MS Italy, a market leader in the design, development and distribution of innovative digital ink-jet printing systems and associated consumables, which serves the high-end, roll-to-roll textile printing and specialty material markets. Also exhibiting is DIGITEX which will introduce the latest digital- and inkjet-printed natural and manmade fabrics.

Apart from digital printing exhibitors, a day-long forum will inform fairgoers on the exciting possibilities of digital printing. Held on day 2 of the fair, the Fast Fashion and Digital Printing Application Forum features sessions on fast fashion technology & trends and digital printing applications. These are followed by a series of discussions on topics such as flexible supply chains, business opportunities created by digital printing and IP protection. The forum also includes a presentation on the findings of a six-month study conducted by Fashion Print, a Chinese publication, for which they visited hundreds of textile companies, printing and dyeing enterprises, as well as their suppliers to produce a research paper on the digital textile printing market and technology.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

• Intertextile Shanghai Apparel Fabrics – Spring Edition 2018 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

[1] http://hk.fashionnetwork.com/news/Italian-textile-industry-back-on-growth-track-in-2017,944760.html
[2] http://www.fibre2fashion.com/news/textile-news/china-imposes-environment-protection-tax-beginning-jan-1-239965-newsdetails.html

Première Vision has once again been chosen by Archroma to present its developments combining creativity, technology, and sustainable approach. Color Atlas - Archroma's innovative color system dedicated to designers, brands, retailers, and the whole industry - confirms itself as the ideal tool to bring fashion inspiration to life, enhancing functionality in all stages of the process

Archroma, a global leader in color and specialty chemicals, will showcase the latest in its advanced color-management solutions at Première Vision Paris, Hall 6 Booth 6U2. The Color Atlas system will also be featured in MintModa’s SS19 seasonal inspirations, presented on February 14, 2018 at Hall 5, Room 504, at 3pm and 4pm.

Color Atlas: a game-changing system for fashion design

How many shades can creativity have? The Color Atlas by Archroma®, through no less than 4,320 hues and color swatches, truly gives shape to any imagination. This is Archroma Color Management’s groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools:

• The Color Atlas Library is the six-volume physical reference to the 4,320 color swatches and cotton poplin samples, secured yet easily removable and absolutely intuitive to be browsed thanks to the accordion-fold design of the catalogues. A compact edition of the Color Atlas is also available, including the very same color variety while being slimmed down from six to two volumes for increased portability.
• Color Atlas Online is the mobile-friendly designer’s companion to find the perfect color matching while on-the-go or in the office. Through this feature, it’s possible to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly. A new patent-pending technology powered by NFC, exclusively introduced by Archroma, also adds swatch-specific information to each Engineered Color Standard, giving retailers, brands, and mills instant access to dye recipes and more color information than ever. The online system also allows to create personal special collections of colors or products that can also be shared, both internally and with suppliers.

The colors of SS19 trends by MintModa, in collaboration with Archroma

During Première Vision, SS19 seasonal inspirations by MintModa will also highlight the main trends for the new collections, with color ranges referenced using Color Atlas by Archroma®.
On February 14, both at 3pm and 4pm at Hall 5, Room 504, Sharon Graubard (Founder/Creative Director of MintModa) will introduce a highly visual and emotive presentation that captures the zeitgeist with four compelling SS19 color and style narratives. Each design story is told with evocative, style-centric imagery from global runway and street, consumer profiles, beauty and wellness, art, architecture, and other culturally impactful touchpoints. This presentation identifies emerging influences relevant to all design industries.
A limited-edition MintModa x Archroma SS19 color card will be distributed to all attendees.