From the Sector

• The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.

Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

“We greatly regret the decision of course, especially after the success of our January events. The ban on large-scale events has been around for some time and has been publicly discussed. It hurts us to do it, but we are also conscious of our responsibility. If cancelling our trade shows, conferences and parties contributes to the safety of our customers and visitors, then we have to take this step.
 
We are in close contact with all our brands and partners and have spent the last four weeks discussing possible approaches, concepts and new focal topics for the summer. The bottom line is that digitalisation is clearly the focus. It’s all about using the time over the next few months sensibly. The timing for brands and retailers is now right – all market participants are aware of the necessity of this.

We have been working closely with JOOR, the leading B2B marketplace globally, for around a year, after successfully integrating our own digital platform, Veee.com. JOOR has digitalised the entire procurement process and ensures a seamless, functioning wholesale process on an international scale – both for brands and retailers.
 
We shall shortly be offering webinars on this and can offer our customers an optimal, digital ordering solution so as to use this time of the pandemic efficiently. We are very happy with this option and our year-long investment in the topic of digitalisation. This has come good for us now.
 
Our trade show formats have been about more than just ordering for a long time now. They are about encounters, emotion, inspiration, communication and, finally, the fashion community getting together. Although lots can take place digitally nowadays, it doesn't replace physically meeting up in person. We have seen this more than ever in the present situation.
 
We are going to work on new concepts for 2021, and we will liaise with the key stakeholders in Berlin and with all others too to ensure we hit the ground running again. We’re taking on the challenge and will come back to the industry when we have news.”

In einer gemeinsamen Pressemitteilung äußern sich die Verbände BTE und GermanFashion zur aktuellen Situation der Modebranche:

Alle Textil- und Schuhgeschäfte sind geschlossen, der Umsatz ist auf Null gesunken. Das Coronavirus hat die Fashion-Branche genauso heftig getroffen wie Gastronomie und Kultureinrichtungen. Tausende Boutiquen, Schuhgeschäfte und Modehäuser und damit ihre Lieferanten stehen vor dem Aus.

Die Fashion-Branche leidet aufgrund ihrer saisonalen Produkte extrem stark unter den Auswirkungen der Coronakrise. Nahrungsmittel sind lebensnotwendig, andere Anschaffungen können aufgeschoben werden. „Hosen oder Schuhe aus der Frühjahrskollektion kann der Modehandel aber im Sommer kaum noch verkaufen“, schildert BTE-Präsident Steffen Jost. „Insofern kann man Mode gut als ‚verderbliche Ware‘ bezeichnen.“

Ein großes Problem der Fashionbranche ist zudem die lange, internationale Lieferkette. Selbst während der erzwungenen Ladenschließung wird neue Ware angeliefert, die bereits vor Monaten bei den Lieferanten bestellt wurde und trotz fehlender Einnahmen angenommen und bezahlt werden muss. Eine Aussetzung der Belieferung ist schwierig, da die Industrie bei ihren Vorlieferanten in der gleichen Situation ist.

Partnerschaftliche Lösungen werden zwar diskutiert, sie verschieben das Problem aber lediglich. „Die Produzenten stehen vor großen Herausforderungen, weil bereits die Beschaffung für die Herbstmode läuft und kostenintensive Verpflichtungen bestehen“, erklärt Gerd Oliver Seidensticker, Präsident des deutschen Modeverbandes GermanFashion.

Aufgrund dieser speziellen Situation steht eine ganze Branche mit Hunderttausenden von Arbeitsplätzen in Handel und Industrie vor dem Aus. Bereits die beschlossenen Öffnungsverbote bis Ende April werden zu zahlreichen Insolvenzen führen. „Wenn nicht spätestens im Mai die Geschäfte wieder öffnen, droht eine noch nie dagewesene Insolvenzwelle speziell von mittelständischen Händlern und Lieferanten“, warnen Jost und Seidensticker.

Dramatisch werden die Folgen für die Innenstädte und Shoppinglagen. Wenn neben der Gastronomie Boutiquen, Schuhgeschäfte und Modehäuser für immer ihre Türen schließen, werden die Lebensqualität und das Gewerbesteueraufkommen in den Städten und Gemeinden massiv sinken. „Der Internethandel kann diese Lücke nicht einmal in Ansätzen schließen“, mahnt Jost.

Die Verbände BTE und GermanFashion fordern daher rasche Hilfen von der Politik. Ein finanzieller Schutzschirm wäre die beste Lösung. Nach Ende der erzwungenen Ladenschließung wären ebenso neue unbürokratische Möglichkeiten für Sonntagsöffnungen eine echte Hilfe. „Der stationäre Handel braucht jede sich bietende Gelegenheit zum Verkauf seiner Produkte, damit er auch künftig noch am Standort bestehen und Arbeitsplätze in Handel und Industrie sichern kann!“, fordert der BTE-Präsident. Die Verbände werden mit einem konkreten Maßnahmenkatalog auf die Politik zugehen.

Leading fashion and textile industry training centre offers UK professionals hands-on experience with 3D digital design tools
 
EFI™ Optitex®, Electronics For Imaging's global provider of integrated end-to-end 2D & 3D CAD/CAM software solutions for the fashion and apparel industry, today announced its partnership with Fashion Enter Ltd. (FEL), a UK training and technical skills development centre for the fashion and textile industry. FEL has implemented EFI Optitex 3D solutions into its course curriculum.
 
Established in 2006, London-based FEL is a veritable "all-in-one" technology hub for the fashion and textile industry, offering multiple training and technical skills development services encompassing the entire design to production cycle. A not for profit, social enterprise, FEL also provides apprenticeships and adult learning through an Educational Skills and Finding Agency- and Social Enterprise London-approved technical centre supported by Haringey Council, Mayor's Good Growth Fund and online fashion retailer ASOS®.
 
To help lay the foundation for the UK's fashion and textile industry on its imminent journey towards digital transformation, FEL was determined to close the mounting skills gap in both industry and academia and offer UK professionals hands-on experience and exposure to 3D digital design tools. With a keen understanding of the market's growing need for speed, flexibility and shifting demands, in September 2019, FEL selected EFI Optitex as its 3D technology partner. FEL sought advanced 3D solutions that would enable innovative digital design courses, apprenticeships and bespoke training, including collaboration with leading fashion retailers such as Marks & Spencer®, ASOS, Next®, and many others.
 
After a short but highly intensive training period FEL implemented EFI Optitex 3D into its design and production processes, including pattern design and 3D tools for design and fitting. Since the recent implementation, FEL has already reaped the benefits of EFI Optitex 3D fully digital design, from sampling and grading, through to production. During a preliminary implementation phase, EFI Optitex 3D will enable FEL to deliver a wide range of accredited 3D design courses and forge collaborations with new customers, a result of EFI Optitex 3D's intuitive design tools, ease of use, and time and resource savings.

Clean, minimal and responsible, the collection perfectly embodies the combination of high-end looks with a sustainable vision, delivering effortless and stylish garments available in store from January 2020.

It claims to be love at first touch, and rightly so, as it celebrates women’s natural shape enhancing it with haikure’s delicate designs and ISKO™ premium denim. amae – the Italian brand’s latest collection and the latest chapter in the longstanding partnership between haikure and ISKO – is inspired by the idea of “taking care”.

Aiming at promoting the value of Responsible Innovation™, the collection delivers high-end contemporary looks resulting from the shared commitment to provide remarkable innovation while fostering a mindful approach in the fashion and denim industries.

ISKO, pioneer of responsibility and the first denim mill in the world awarded both the prestigious EU Ecolabel and Nordic Swan Ecolabel, supported the project providing amae with responsible ingredients to shape its neat looks. Clean and minimal, the garments feature ISKO Pj Soft™ which, like a gentle embrace, grants the skin a silky touch and a soft feel. Responsibly produced according to ISKO’s holistic vision based on creativity, competence and citizenship, this light and soft fabric molds and moves with the wearer, providing an all-round flattering silhouette and comfortable fit that never feel restrictive.

As part of ISKO’s 25,000+ products, this textile concept also has a certified Environmental Product Declaration (EPD®s) for its Life Cycle Assessment (LCAs), ensuring a full transparency about its environmental impact by providing the water usage and carbon footprint of 1 square meter of fabric. As signatory member of ZDHC Foundation, ISKO also avoids harmful substances and hazardous chemicals in its entire production chain, resulting in safer denim that are good for both people and the planet.

Presenting three different washes – regular and stone wash, as well as dyed –, this fashionable and responsible collection will be available in Italy, Spain and Germany starting from January 2020.

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

THE S/S 2021 SMART COLLECTION AND STRATEGY: “TEAMING UP IS THE RESPONSIBLE WAY FORWARD”
At Première Vision in Paris, February 11th – 13th Jersey manufacturer TINTEX presents its S/S 2021 collection and a new strategic approach to make the world a better place, a garment at a time in  Hall 5 Booth R50/S43, and Hall 3 Smart Creation Booth S7. “That’s why we decided to update our statement-motto in Naturally Advanced Evolution: a promise and an invitation to work together to develop further collections combining an environment-driven approach with cutting-edge technology.” Says Ricardo Silva, Head of Operations of TINTEX.

“Textile producers and fashion brands should develop their partnership in a much more collaborative way.” Say Says Ricardo Silva, Head of Operations of TINTEX. In a move towards his partners, the company has re-organised its products collection into 4 distinct categories and further evolved its production process in order to guarantee the highest quality and performance of its fabrics and, at the same time, to become more competitive and to allow its clients to orientate better and easily find the most suitable and practical solution. COLLECTION focuses on seasonal proposals while EXPRESSIONS includes a range for all-year-round collections.

THE SS 2021 COLLECTION is imbued with sustainability, innovation and a collaborative attitude. The new range comprises 24 new references built focusing on responsible materials – including recycled or recyclable (100% same raw material), tactile finishes and active performances with smart and cutting-edge technical background. “The main area we developed for the S/S 2021 collection was carefully selected starting from the inputs we had from our partners during some of the most successful collaborations in the past 2 years,” adds Ana Eusebio, designer.

And just to keep the conversation about sharing innovation at best, TINTEX is officially shading the light on its Coating Unit that, thanks to continuous investments, will be able to deliver Naturally Advance Solutions in terms of finishings, not just for TINTEX but also for woven producers that are aligned with the corporate commitment. Come to discover TINTEX portfolio of smartly developed coatings at its booth at Smart Creation, hall 3.

The integrated sustainable network making fashion circular, Made in Italy and 100% traceable

World leading textile manufacturer Manteco presents its sustainable path for a better future: The Manteco System. A strategy and a vision shaping the company’s sustainable imprint since 1943. The system consists in the development and engineering of a production network involving 100 partner-companies from the whole supply chain “We all team up responsibly to create premium collection based on transparent , traceable  circular economy practices,” comments Matteo Mantellassi, co-CEO of Manteco.
 
To achieve meeting the demand for fair and sustainable fashion that consumers believe in, and is expected  from our clients, the company and its partners have created and accomplished to a Protocol of Sustainable Values and Commitments in line with the highest standards of the global market.

“On a hand, the protocol preserves the unique ‘genius loci’ of our territory – it respects the heritage of all our partners, from the smaller businesses to the more structured ones - on the other hand, it works like a shared compass of sustainable values, allowing the whole supply chain behind Manteco products to stand out and be competitive on the global stage” adds Mantellassi.
 
The protocol and its monitored and traceable system cover virtuous management of resources – e.g. Water, energy and chemical products - waste management and low production impact on the environment but also responsible standards in terms of employment, quality of the working environment, equal rights and anti-discrimination policies.

One of the key  results of such commitment and sustainable development is the creation of an upgraded version of the recycled wool  MWool™: a top ingredient made from premium recycled wool process guaranteed by the Manteco System.The System works like a symphony where management, measurement and controls  are not there just to test  the quality of each single phase of processes or  products , but to make sure and offer the complete traceability of Manteco production.  From raw material, to yarn, spinning, finishing, testing and final fabric.

Some productions tips about Manteco:

•  5.3 million kg of raw materials processed annually.
•  6.860 tests on raw material per year.
•  34.400 tests on finished products.
•  100% made in Italy system completely based in the Prato district since 1943.
•  Total transparency and traceability thanks to a highly skilled management system.

With a turnover of over 91m Euro in 2019 and an annual growth of 17,80% since 2012, Manteco SpA is the 4th textile company in Italy, listed in the TOP30 companies of the Italian fashion system. “The unique Manteco system adds value to our products while highlighting the sustainable path we share with all our partners both upstream and downstream”.

SEEK renews its Give Bag collaboration with the OneWarmWinter homeless initiative

Last year, approx. 100 boxes of donations were collected at SEEK. They were then packed into 500 Give Bags and given out to the homeless as part of the New Year's celebrations at the Heilig-Kreuz-Kirche church in Kreuzberg.

“The charity campaign was an all-out success right from the start and would not have been possible without our partners of many years! We want to take further steps towards sustainability together and gradually distance ourselves from the massive waste in the fashion industry.”– Marie-Luise Patzelt, SEEK Team

There will be collections for donations this season, too. A large container will again be located in front of SEEK, where exhibitors’ donations can be accepted. This season will also see another box for donations at the trade fair itself, as well as at PREMIUM in STATION-Berlin, where more brand and private donations will be collected.

“100 % NATURE” collection by Calida reflects a shared vision for sustainable fashion. A mission and a strong commitment combining comfort with technology, style and a responsible attitude.

Manufactured in a closed, particularly energy-efficient cycle and sourced from sustainably managed forests, the man/woman underwear and loungewear collection by leading fashion brand Calida reaches the 100% of sustainability thanks to the premium stretch fiber  ROICA™ delivers ultimate hyper-performance in both stretch and sustainability.

Cellulose-based premium materials are blended with ROICA™ V550; the non-toxic-release* innovation in sustainable elastic fibers, matching the need for elasticity , quality , comfort with the request for sustainability and respect for the environment.

ROICA™ V550 is part of ROICA Eco-Smart™ family, the latest and cutting edge range of ROICA™, the premium stretch fiber for the modern wardrobe by leading innovator Asahi Kasei.

“100% NATURE” is certified CRADLE TO CRADLE™, which means that raw materials can be used time and again in an ongoing biological cycle. CALIDA is also the first clothing brand worldwide to be awarded the ‘MADE IN GREEN by OEKO-TEX®’ label, which is based on compliance with strict social responsibility and ecological criteria and certifies that the textiles carrying the label have been tested for harmful substances.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.