From the Sector

The European textile and apparel industry welcomes the organisation of the EU-US Summit in Brussels, and hopes that political leaders will launch a new era of closer cooperation across the Atlantic. Both the Covid19 pandemic and recent geopolitical tensions call for global solutions; the EU and the US should take a leadership role in developing that new global framework.

EU-US trade in textiles and apparel have dropped by nearly 20% in 2020 (just under €6 bln), while imports from other countries, in particular China, have increased spectacularly (+45% into the EU). At the same time, global supply chains came under pressure, and access to certain raw materials for the industry became difficult and costly.

Against this background, EURATEX does not call for protectionism, but a better functioning of global supply chains, with common rules which are applied by all. The EU and US authorities should put their full influence to establish a level playing field for our industry across the globe, promoting environmental and social standards. Sustainable and circular textiles should become the norm, thus contributing to a greener planet and creating high quality jobs.  

At bilateral level, the EU and US should resume their work on mutual recognition of standards and certification procedures, thus saving considerable costs for our companies while maintaining the highest safety standards. Custom procedures can be simplified on both sides, and joint research, e.g. in smart textiles, should be promoted.

EURATEX welcomes the recent progress in provisionally eliminating additional duties on several American and European products due to the Airbus-Boeing trade dispute. It is a very positive sign that EURATEX would like to highlight in a particularly difficult context for the textile and clothing industry at European, American and even global levels. EURATEX calls on both US and EU institutions to eliminate such duties permanently and build on a common positive agenda for the benefit of EU and US companies and consumers.

EURATEX Director General Dirk Vantyghem commented: "Both the EU and US are developing a new business model for their industry. We should make sure these models can complement and reinforce each other. If not, we risk losing global leadership, not just in terms of market share but also in terms of values and standards."

First edition of JEC Summit Sports & Health – Connect, an online event platform devoted to medical and sports equipment manufacturers using composites, ended last week going above and beyond its set goals. JEC Summit Sports & Health – Connect brought together professionals from the whole composites value chain and allows decision-makers to evolve and inspire through a subsequent event program. This summit was the first in a long line of events devoted to composites in the Sports and Health industry that are to come within the next two years.

The three-day event was conceived as a forum to gather composites professionals, affiliates, and high-profile speakers to share their expertise in composites materials involved in creating state-of-the-art medical devices and sports equipment.

“Following the enforced postponement of many trade shows, we took the step of becoming the first organizer to stage an online event dedicated to composites in the sports and health industry. We put together a high-level conference agenda and speaker roster, and devised some great ideas for virtual networking, said Christian Strassburger, Event Director at JEC Group. “I could not be prouder of what we achieved with many delegates from Europe and Americas tuning in, including representatives from more than 36 countries. I would also like to take this opportunity to thank all our sponsors and partners. Their trust, support, and input were a crucial part of both the quality and success of the summit.”

The event attracted an audience of more than 1,100 professionals from the composites industry, from 36 countries, and helped organize 216 pre-arranged one to one meetings between buyers and sellers via our dedicated online meeting rooms, this without mentioning informal networking between participants. It reached these numbers, as participants logged on in considerable numbers to learn from the insights and ideas of the unparalleled line-up of high-level speakers who took part in the summit’s twenty-track conference.

The agenda for the JEC Summit Sports & Health – Connect featured tracks on current trends and Innovations in sports & health composite applications, with keynotes delivered by Dominic LeBlanc Senior Concept Engineer, at Callaway Golf, Christophe Lecomte, Director of Biomechanical Solutions R&D, at Össur, Fleur Jong, Professional Sprinter, and Co-founder of the Para Athletics Foundation and Damiano Salvatori, Materials Research Engineer, at the Straumann Group.

The panel of high-profile experts from Europe and America offered perspectives and inspiration for the next generation of medical and sports devices made of composites materials. The line-up included Bjorn Ivar Austrem, Technical Director, at Madshus, Laurine Calistri, Research Engineer, at Proteor, Anatole Gilliot, CEO of Suprem, Julien Duplay, Composites Methods Engineer, at Decathlon, Eric Jackson, President of Apex Watercraft, Stéphan Vérin, General Secretary, at EuraMaterials, Maximilian Segl, Principal Expert Composites, and Johannes Wölper, Development Engineer, both from Ottobock, and Matthew Dickinson, Senior Lecturer in Engineering, at University of Central Lancashire. Christos Karatzias, at Mitsui Chemicals Europe and Anthony Bert, at Helicoid Industries.

And one cannot omit the international startups that pitched all through the three-day event: ProsFit (Bulgaria), Alchemy (Greece), moi composites (Italy), Mercuris (Germany), Arevo/Superstrata (USA), Checkerspot/WNDR Alpine (USA), Ambrocio (Finland) Nairoby (Argentina). All gave inspiring and promising perspectives in the sector and what to look for in the near future.

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

After Mondial. Tech, NAIAS 2019, and eMove 360°, JEC Group will hold the 4th Composites Pavilion at the North American International Auto Show (NAIAS) in Detroit from June 9 to 11, 2020 in a spirit of innovation, business, and networking.

At NAIAS 2020, JEC Group will highlight the latest technologies and solutions allowing the automotive industry to innovate in product design, reduce the environmental impact of emissions and improve production rates thanks to composite materials. For the first time in 2020, the Composites Mobility Summit will simultaneously include the pavilion with a showcase of innovative parts, an extensive conference program, and a composites tour. Composite materials are a key part of the future of the Mobility industry and this Summit will both demonstrate the exciting variety of their applications, and aim to push forward their use in an even more global scope.

Within the Composite Solutions for Mobility pavilion, the displayed parts will highlight the different applications of composites for mobility such as lightweight, design freedom, aesthetics and flexibility, resistance, strength and stiffness, function integration, hybridization, fuel storage, connectivity integration and battery housing.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that the company is joining the One Young World global movement and sending its first ever delegates to the Annual Summit which will take place in London, UK, from 22 to 25 October 2019.

The annual One Young World Summit convenes 2000+ bright young leaders from 190+ countries, working to accelerate social impact. At the Summit, delegates are counselled by influential political, business and humanitarian leaders such as Justin Trudeau, Paul Polman and Meghan Markle, amongst many other global figures.

The 3 Archroma delegates to the One Young World Summit 2019:

• Jane Zhu: Jane Zhu is a logistic specialist with more than 4 years of experience in customs clearance and transportation of goods.
• Raul Padilla: Raul Padilla is currently a sales manager for textile process chemicals and new markets, at Archroma in the US.
• Till Felippi: Till Felippi is a young digital business specialist with more than 10 years of experience and diverse know-how in communications, online marketing and web development.

C.L.A.S.S ‘takes action’ and shares the very smartest textile and material innovations available globally today as part of a carefully curated space to be unveiled at the 10th anniversary of the Copenhagen Fashion Summit. This two-day event will take place from the 15th - 16th May at The Copenhagen Concert Hall.

With education right at the heart of this unique presentation, C.L.A.S.S will share valuable insights and physical examples of some of the most sustainably responsible innovations available on the market today, empowering the next generation of designers as well as those from leading design houses, with the chance to experience first-hand how they might work towards a circular design economy.

Located within the Design Studio area, key members of the C.L.A.S.S ACTIVATE team will be on hand to share valuable insights gleaned from over 12 years of research and development within this area helping to provide visitors including new designers, start-up’s, and established designers with everything needed to make ‘smart’ choices that work vertically through the supply chain from merchandising right through to consumer facing communication campaigns. From trends, new R&D concepts, and the latest buzzwords, C.L.A.S.S has it covered.

"Datacenter in a box" is the new powerful, flexible and secure IT infrastructure solution for the textile industry of the future

Remscheid/Berlin – Oerlikon Manmade Fibers Segment Industrie 4.0 solutions for the production of polyester, nylon and polypropylene are based on the digitalization of the production landscape and the intelligent processing of the flood of data generated in this way. In the future, the segment will offer its customers a new powerful, flexible and, above all, secure IT infrastructure. The "Datacenter in a box" was presented for the first time at the OpenStack Summit in Berlin, Germany, to a broad specialist audience. The compact datacenter works on the basis of the open operating system OpenStack, which enables virtual computing in a secure private cloud environment.

Externally, the datacenter looks unspectacular: The box contains standard hardware such as server rack, network components, batteries for reliability, monitoring sensors and a few more things. But what counts are the inner values. The Open Source software OpenStack consists of many different services and allows the virtualization of a large pool of computing, storage and network resources in a flexible, scalable private cloud. This brings two central advantages: On the one hand, virtual operation reduces costs and simplifies configuration, adaptation and expansion of the IT infrastructure today and tomorrow. On the other hand, long-cherished wishes for high data protection are fulfilled, because a private cloud maintains secure, highly encrypted data connections away from the World Wide Web.

"The functional diversity of a cloud, operation and hardware in one's own four walls at the same time – our customers immediately understood these advantages" reports Mario Arcidiacono, specialist for Business Intelligence & Data Warehouse at the Oerlikon Manmade Fibers Segment. The IT architecture also guarantees infrastructure management without downtime, the system and virus protection are automatically kept up to date at all times. Another major advantage is the scalability of the hardware and software, which can be adapted to changing requirements.

OpenStack Summit: Project example with yarn manufacturer from Vietnam presented

With these trump cards and a project example, the Group segment confidently presented itself to a genuine specialist audience in mid-November. At this year's OpenStack Summit in Berlin, where thousands of cloud professionals met, Oerlikon Manmade Fibers Segment CEO Georg Stausberg presented the customer installation at Century Synthetic Fibre Corporation, which supplies many well-known sporting goods manufacturers. The Vietnamese producer of high-quality yarns not only uses the new datacenter, but also the connection to the new "Common Service Platform (CSP)" of the Oerlikon Manmade Fibers Segment as well as an innovative new dashboard solution in prototype status. In this case, the digital instrument panel supports employee communication during shift changes in the yarn factory and introduces agile methods into the work process. The board visualizes the progress of central key figures and operating parameters from the current production process. Based on this, the employees of the successive shifts can now exchange important process and quality information and possible instructions for action within a few minutes in a structured stand-up meeting. "For the customer this means an immediate improvement of the processes, and he can significantly increase the efficiency and quality of his employees' work," assures Joerg Gross, Senior Manager in the IT-architecture team at the Oerlikon Manmade Fibers Segment.

New IT-basis for the Plant Operation Center (POC) already successful established on the market

The fixed connection to the "Common Service Platform (CSP)" of the Oerlikon Manmade Fibers Segment plays a pioneering role in such solutions. This enables services and software updates to be provided smoothly, quickly and automatically. In this way, service applications can transform collected data into instructions or automated commands to secure and improve processes. For example, the secure availability of management solutions such as the Plant Operation Center (POC) for process monitoring can be increased and possible errors can be rectified very quickly. The new digital solution AIM4DTY (AIM = Artificial Intelligence Manufacturing), which was unveiled at the ITMA ASIA + CITME 2018 in Shanghai, China, a few weeks ago, can also be implemented in this way. AIM4DTY uses methods of machine learning, determines probable causes of errors in texturing and helps to improve quality during production.

Launch at ITMA Barcelona 2019

The Oerlikon Manmade Fibers Segment offers such remote-supported services on request. Data will therefore only be transferred to the “Common Service Platform (CSP)” with the customer's consent. In addition, all data is processed in accordance with the new European General Data Protection Regulation (GDPR) and all other international data protection standards. Against this backdrop, the Oerlikon Manmade Fibers Segment plans to provide its datacenter with graded or customer-specific solutions: from complete service to provision with customer training for its own operations. After initial practical experience with several pilot customers, the segment intends to launch its offering on the market next year and officially present it to the textile industry at ITMA 2019 in Barcelona, Spain.

Mostafiz Uddin, Managing director, Denim Expert Ltd., founder and CEO, Bangladesh Apparel Exchange spoke at the Copenhagen Fashion Summit 2018 during a panel on Tuesday the 15th of May 2018 about the Transparency in the supply chain.

This makes him the first Bangladeshi garment manufacturer to participate as a panel speaker at a CFS ever. His speech revolved around the apparel industry in his home country of Bangladesh and how his vision influences the way his company manufactures.
The panel was visited by over 1300 top profile participants, including her Highness the Crown Princes of Denmark. It was opened by CEO Leslie Johnson of the C&A Foundation.

Mostafiz Uddin said after the panel: “I am thankful to the CFS organisers for giving me such a great opportunity and honour, to my country to share the true story of Bangladesh and our apparel industry.”
About Mostafiz Uddin: Mostafiz Uddin is managing director of Denim Expert Ltd., an environmentally sustainable and socially responsible compliant garment manufacturing plant in Chittagong, Bangladesh. A visionary entrepreneur in the development of sustainable apparel systems, Uddin is personally driven by social and environmental ethics and is recognised as a game changer through his introduction of sustainable practices, innovation and fashion disruption, which he sees as key to the future of the Bangladesh apparel industry.
Uddin founded the Bangladesh Apparel Exchange (BAE) to promote sustainable practices within the Bangladesh apparel industry and to improve the country’s image via various initiatives under the banner of BAE, including the Sustainable Apparel Forum, the Bangladesh Fashionology Summit and Bangladesh Denim Expo. Through these endeavours he strives to promote the advancement of sustainable practices, including environmentally sound production methods, full transparency, innovation, circularity and technology.

About the Copenhagen Fashion Summit: The sixth edition of the Summit also boasted 75 high-level speakers, including sustainability thought leader David Roberts of Singularity University; EU Commissioner for Competition Margrethe Vestager; COO Eric Sprunk of NIKE; CEO Spencer Fung of Li & Fung; Vogue US fashion director Tonne Goodman; sustainability pioneer Dame Ellen MacArthur; models and entrepreneurs Lily Cole and Edie Campbell, the founders of Highsnobiety, Vestiaire Collective, Fashion Revolution, and many more. The hosts were Amber Valletta, actress, model and entrepreneur, and Tim Blanks, editor-at-large of The Business of Fashion.

Wrapping up two days of intense leadership roundtables, conversations and business meetings was a panel discussion featuring the Strategic Partners of Global Fashion Agenda: Kering, H&M, Target, Li & Fung and Sustainable Apparel Coalition, who took the stage to address why sustainability should be a leadership priority and to discuss some of the recommendations from the Pulse of the Fashion Industry 2018 report, released the week prior to the Summit.

As the global textile industry’s most comprehensive sourcing summit for the spring / summer season, Intertextile Shanghai Apparel Fabrics is naturally the ideal place to find the latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of some 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Denim enriched with volcanic ash: the latest innovation from Orta Anadolu
Volcanic ash is not uncommon in beauty products – it is known as Mother Nature’s skin purifier after all, and used as an exfoliator for example – but it is far less common in the textile industry. Orta Anadolu are set to change that with their BIOWARE denim which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to a more environmentally friendly product that is better for the user’s skin.

Orta will also be presenting BIOCHARGE at Intertextile, which, according to the company, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta state that BIOCHARGE is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their BOUNCE stretch range, with high elasticity and a ‘street’ style, while CHRONICLE, another in their S/S 19 range, is a blend of heritage and future styles.

US Denim Mills blend tomorrow’s technology with yesterday’s style
Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will “harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.” This collection includes:

• Selvedge: using the company’s legacy selvedge looms to produce bi-stretch ‘SelvedgeX’ while experimenting with blends of natural yarns and high-tech fibre blends in its ‘HeritEdge+’ range
• Stretch: including ‘Flex 360’ bi-stretch denim with a slight cross-bias freedom, and ‘Modern Stretches’ with a higher stretch range for intense comfort
• SoftWear: advanced finishing treatments for superior soft touch from natural fibre blended yarns and softness-selected weaves
• Sustainable: new additions to the range of recycled and natural ‘GreenEgo’ denims

Kipas Denim step up their sustainability efforts
Well aware of the effect denim production has on the environment, Kipas Denim’s multi-faceted programme to address this is one of the most comprehensive in the denim sector. Their recycled yarn initiative includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with REPREVE® fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15% and 5% of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100% of applied dyestuff remains on the yarn in the rinsing bath.

As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Denim’s ‘next move’ to be debated in INVISTA panel discussion
The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the INVISTA-sponsored panel discussion which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear.

The panel will be moderated by Jane Singer, Director and Head of Market Development at Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.