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16.07.2024

Polartec: New Website with Enhanced B2C Focus

Polartec, a Milliken & Company brand and premium creator of innovative and more sustainable textile solutions announced the launch of its newly revamped website. Designed to deliver a seamless and engaging browsing experience for all, the site now caters more effectively to the company’s brand partners and its growing base of direct consumers. It also makes it easier for users to discover the Polartec performance guarantee.

The new website features a fresh new look and feel, along with significant enhancements to improve the user experience. With a strong emphasis on accessibility and user engagement, the revised site ensures that visitors can quickly find the information they need, whenever and wherever they want it. Key features include:

Polartec, a Milliken & Company brand and premium creator of innovative and more sustainable textile solutions announced the launch of its newly revamped website. Designed to deliver a seamless and engaging browsing experience for all, the site now caters more effectively to the company’s brand partners and its growing base of direct consumers. It also makes it easier for users to discover the Polartec performance guarantee.

The new website features a fresh new look and feel, along with significant enhancements to improve the user experience. With a strong emphasis on accessibility and user engagement, the revised site ensures that visitors can quickly find the information they need, whenever and wherever they want it. Key features include:

  • Modern Design and Structure: The site’s intuitive navigation and streamlined design allow our users to access vital information quickly and easily from any entry point.
  • Dynamic Animation: Integrated modern animation enhances engagement and facilitates the interactive and highly enjoyable browsing experience.
  • Optimized Content: Overhauled and strategically optimized for SEO, the new content reflects our refreshed positioning while ensuring high visibility in search engine results.

Just as Polartec is dedicated to pushing the boundaries of textile innovation while prioritizing the planet, the new navigation menu reflects this commitment by ensuring fast, easy access to primary sections and important information. And, by highlighting sustainable practices, groundbreaking fabrics and exclusive textile technologies, the new website meets the needs of renowned sportswear apparel companies, top-tier athletes and everyday users alike.

  • Fabrics: Explore Polartec’s extensive range of high-performance fabrics.
  • Sustainability: Learn about Polartec’s commitment to sustainability and eco-friendly practices.
  • Brands: The newly named Products section features our partner brands and their products
  • News: Stay up to date with the latest information and company news.
  • About Us: Gain insights into Polartec’s company values and mission.
More information:
Polartec Milliken Website
Source:

Milliken & Company

Fashion for Good Museum publishes Legacy Report (c) Camilla Rama and Hyunji Kim
05.06.2024

Fashion for Good Museum publishes Legacy Report

The Fashion for Good Museum publishes its legacy document. The report was prompted by the museum’s closure on June 5th, 2024. It represents the museum’s mission, summarising invaluable insights gathered over six years and key results such as reaching 115.000 visitors and creating a dedicated community of more than 250.000 followers online. Committed to transparency and collaboration, Fashion for Good shares its reflections, tools, and transferable learnings, as well as the future of its collections and next steps, continuing to inspire positive change within the fashion ecosystem. All information can be accessed on the Fashion for Good website for continued use and benefit of educators, the cultural sector, and the wider public.

The Fashion for Good Museum publishes its legacy document. The report was prompted by the museum’s closure on June 5th, 2024. It represents the museum’s mission, summarising invaluable insights gathered over six years and key results such as reaching 115.000 visitors and creating a dedicated community of more than 250.000 followers online. Committed to transparency and collaboration, Fashion for Good shares its reflections, tools, and transferable learnings, as well as the future of its collections and next steps, continuing to inspire positive change within the fashion ecosystem. All information can be accessed on the Fashion for Good website for continued use and benefit of educators, the cultural sector, and the wider public.

Looking back on its journey, the Fashion for Good Museum celebrates achievements such as hosting 115.000 visitors, including 8.000 students from 200 schools, curating 13 exhibitions, offering over 75 events, launching 4 educational programmes, reaching both current and future generations, and inspiring many to drive change in the fashion industry. With an earned media value of over 46 million Euros through press coverage since 2017, Fashion for Good's influence has been significant, evident in its 250.000 social media followers and 15.000 newsletter subscribers.

The report fulfils the promise Fashion for Good made in 2017 – to share their journey, learnings, and most impactful activities with the world. Within these pages, readers will discover reflections on their messaging, insights about creative partnerships with entities such as Lowlands Festival, Dutch Design Week, and Museumnacht to case studies of pioneering exhibitions. Their programming was created around themes and topics, such as the untold stories around cotton, circularity, and the future of biomaterials to educate and inspire visitors, ultimately empowering them to take action themselves.

Reflecting on the output of the museum during its short existence, as well as its footprint and wide reach, while acknowledging the challenges encountered during its establishment and development, Fashion for Good distilled six key lessons from Fashion for Good's sustainable museum practices:

  • Recognition of Broader Shift: There is a wider movement towards sustainability in the museum sector, exemplified by Fashion for Good and the new ICOM definition.
  • Storytelling for Societal Change: Cultural institutions are crucial in driving societal change in fashion consumption through storytelling.
  • Innovation through Limitations: Embracing organisational limitations can stimulate innovation in museum collection management and education.
  • Audience Engagement: Understanding and expanding the core audience is essential for effective engagement in sustainability initiatives.
  • Measuring Impact: It's challenging to measure impact for organisations with social missions, requiring clear success criteria.
  • Establishing a Sustainability Framework: Defining sustainability within context is fundamental for organisational sustainability efforts.
Source:

Fashion for Good

Selection of looks of the What Goes Around Comes Around exhibition Photographer: Elzo Bonam
Selection of looks of the What Goes Around Comes Around exhibition
25.01.2024

Fashion for Good Museum: Final exhibition “What goes around comes around”

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

“We are highlighting three areas in What Goes Around Comes Around", explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry - honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat and Biophilica.”

Today’s fashion industry is caught in a vicious cycle of ‘take-make-waste’ and this system has a growing negative impact on people and the planet. For instance, in Europe, the average consumer is responsible for 15 kilos of textile waste per year and these numbers are increasing. To address this, we need action from individuals, the industry and society alike to go from a linear take-make-waste model into one that is circular by design.

The Fashion for Good Museum is inviting anybody to come visit its final exhibition and learn from concrete examples, to understand the current state of the fashion industry, gain the tools for taking individual or collective action and be inspired by circular fashion available today.

Designing for circularity means designing without creating waste or pollution, as all materials are continually reused instead of discarded. A circular system is restorative and regenerative and reduces pressure on natural resources. The ultimate goal of the exhibition is to put circularity into practice, help people envision a circular economy based on community practices and empower visitors to take collective action, starting in the museum but extending to their homes and daily lives.

Through the exhibition and its public programme, which consists of interactive workshops and educational events, the museum functions as a community space where visitors are invited to learn, gain new perspectives and are exposed to inspiring examples, building the skills and knowledge to create positive change. The upcoming few months there are multiple events, educational toolkits and other opportunities to join us, all open for the public, keep an eye out on our website and social media channels for the latest updates.

The exhibition is open for the public from Saturday 27th of January until June 5th 2024, marking World Environment Day on June 5th as the final closing day of the museum.

Source:

Fashion for Good 

.Dolkrey 'Cosmic Summer' collection - photo by Elzo Bonam .Dolkrey 'Cosmic Summer' collection - photo by Elzo Bonam
01.11.2023

Fashion for Good Museum: New pop-up exhibition

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

Source:

Fashion for Good

(c) Baldwin Technology Company Inc.
13.07.2023

Baldwin releases latest PrintEnomic$ eBook

Baldwin Technology Co. Inc. has launched a new set of resources for sheet-fed and web offset printers at PrintEnomics.com with the release of the “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” eBook.

Its PrintEnomic$ website offers curated resources that analyze trends and issues impacting not only sheet-fed and web offset printers but also narrow web and corrugated printers. Separate eBooks, videos, podcasts and instructional guides are available to help maximize printer profitability in all three specialized areas.

Baldwin is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries.

More than 5,000 print industry professionals have already downloaded or viewed earlier-released eBooks centered on narrow web (“Untangling the Web”) and corrugated (“From Beast to Beauty”).

Baldwin Technology Co. Inc. has launched a new set of resources for sheet-fed and web offset printers at PrintEnomics.com with the release of the “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” eBook.

Its PrintEnomic$ website offers curated resources that analyze trends and issues impacting not only sheet-fed and web offset printers but also narrow web and corrugated printers. Separate eBooks, videos, podcasts and instructional guides are available to help maximize printer profitability in all three specialized areas.

Baldwin is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries.

More than 5,000 print industry professionals have already downloaded or viewed earlier-released eBooks centered on narrow web (“Untangling the Web”) and corrugated (“From Beast to Beauty”).

Through interviews with customers, industry insiders, in-house engineers – and reviews of the latest reporting – Baldwin explores four trends in the “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” eBook:

  • The resurgence in book publishing
  • Labor challenges
  • Direct mail marketing as a cure for screen fatigue
  • Sustainability
Source:

Baldwin Technology Company Inc.

Recycled yarn (c) ITA Aachen
05.05.2023

ITA at the ITMA: Smart Circular Economy

"ITA Aachen and ITA Augsburg are part of the ITA Group International Centre for Sustainable Textiles. Experience our textile innovations at two exhibition booths," explains ITA Institute Director Professor Dr. Thomas Gries. "See our ring spinning tester at booth H3-B304, which spins recycled fibres sustainably and individually in a previously impossible fineness. In addition, there is digital yarn monitoring, which enables new market potentials. Get an idea of the Recycling Atelier of ITA Augsburg at booth H3-A207 and see the textile cycle from used textile to solution steps for industrial implementation together with industry partners. Join us on the Walk4Recycling and follow the path from used textile to a new knitted pullover on a tour of the trade fair. This is how we live up to our claim as the ITA Group: sustainable - digital - individual."

"ITA Aachen and ITA Augsburg are part of the ITA Group International Centre for Sustainable Textiles. Experience our textile innovations at two exhibition booths," explains ITA Institute Director Professor Dr. Thomas Gries. "See our ring spinning tester at booth H3-B304, which spins recycled fibres sustainably and individually in a previously impossible fineness. In addition, there is digital yarn monitoring, which enables new market potentials. Get an idea of the Recycling Atelier of ITA Augsburg at booth H3-A207 and see the textile cycle from used textile to solution steps for industrial implementation together with industry partners. Join us on the Walk4Recycling and follow the path from used textile to a new knitted pullover on a tour of the trade fair. This is how we live up to our claim as the ITA Group: sustainable - digital - individual."

ITA Aachen - Digital ring spinning tester for recycled fibres enables spinning of fine yarns with high recycled fibres content
The Institut für Textiltechnik of RWTH Aachen University (ITA) will be exhibiting a digital ring spinning tester, which spins recycled fibres directly and conventionally with a particularly high content of 60-70 percent. Up to now, recycled yarns have mainly been rotor-spun in this blend ratio. This results in rather coarse yarns and is not suitable for finer textiles such as outerwear. Ring spinning of recycled yarns now enables the spinning of finer yarns and thus a higher application level for recycled materials.

A unique selling point of the ITA ring spinning tester is the simultaneous spinning in the direct spinning process from the sliver and in the classic ring spinning process. For this purpose, the strength and elongation of the spun yarn are determined online and digitally for the first time. The real-time measurement allows process parameters and yarn properties to be adjusted iteratively and quickly. The ring spinning tester was upgraded from an existing tester to Industry 4.0 standard and is operated via a tablet. Operation via tablet enables the adjustment of process parameters including online quality monitoring remotely from anywhere in the world.
 
For this purpose, the ring spinning tester is also able to produce fine ring spun yarns. These yarns made from recycled material opens up a multitude of further fields of application for woven and knitted goods. Now, for example, clothing and technical textiles can be made from recycled material, the production of which was not possible before - such as outerwear made from recycled material. The development of new industries and fields of application opens up new market potential for recycled yarns - also and especially for processing in Europe. This creates the opportunity to preserve key technologies and jobs in cost-intensive locations.

ITA Augsburg - Recycling Atelier: Walk4Recycling
The Recycling Atelier of the Institut für Textiltechnik Augsburg gGmbH on stand H3-A207 presents the textile recycling from used textiles into new products via the various process steps and, together with the industrial partners, opens up solution paths for industrial implementation.

Under the headline "Walk4Recycling", a tour of the fair shows the cycle of used textiles from used knitwear into a new knitted pullover via a ring yarn made from a blend of 65 percent recycled cotton and 35 percent virgin polyester. The key innovation here is the high proportion of recycled fibres from post-consumer textiles for a ring yarn of this fineness. Today, mainly coarse rotor yarns for low-quality textiles are spun from these materials. The industrial partners participating in the Walk4Recycling are partners of the Recycling Atelier and contribute with their technologies to the fact that fibre material from old clothes can be processed in various process stages into a yarn of new value and high-quality ready-made garments.

The Walk4Recycling offers visitors the opportunity to experience a complete recycling cycle with the numerous process stages from tearing the old textiles, preparing and spinning the fibres and knitting a new jumper live during the fair. Get detailed information on the mechanical recycling of clothing via QR code, website and flyer about the participating exhibitors and their machines and technologies. A short movie will give you additional insights into the various processes involved in the production of the jumper.

(c) Anthropics Technology
02.12.2022

Zyler wins Grosvenor Social Shopping Experience Challenge

Grosvenor, an international retail development and investment company, has launched a search for new technologies that promote innovation and create a social customer experience. A major aim of the challenge was to drive retail recovery in a post-pandemic world where bricks and mortar stores saw footfall slump. Zyler’s try-on solution impressed the judges and the companies will launch the technology with Grosvenor’s retail tenants.

Zyler’s patented technology allows customers to see themselves in any outfit with a head and shoulders photo and basic measurements virtually. For retailers, the try-on experience can be embedded into a website or existing app with only a small snippet of code needed.

Grosvenor, an international retail development and investment company, has launched a search for new technologies that promote innovation and create a social customer experience. A major aim of the challenge was to drive retail recovery in a post-pandemic world where bricks and mortar stores saw footfall slump. Zyler’s try-on solution impressed the judges and the companies will launch the technology with Grosvenor’s retail tenants.

Zyler’s patented technology allows customers to see themselves in any outfit with a head and shoulders photo and basic measurements virtually. For retailers, the try-on experience can be embedded into a website or existing app with only a small snippet of code needed.

Source:

Anthropics Technology

10.11.2022

INDA Call for Abstracts for World of Wipes® International Conference

INDA’s 17th annual World of Wipes® (WOW) International Conference is accepting abstracts through December 2, 2022, on innovative, inspiring, and informative wipe products, markets and technologies to be presented in Atlanta, GA, July 17-20, 2023.

Experts in the areas of dry and wet wipes, sustainability, end-use markets, substrate formation, raw materials and fibers, liquid ingredients, packaging, machinery, and market trends and data are encouraged to submit a brief abstract of one or two paragraphs detailing the relationship of their presentation to wipes or wipe manufacturing. Along with a brief abstract summary, professionals should also submit a speaker’s photo, and biography. Information may be submitted online via the WOW website before December 2nd.

Over 450 wipes business leaders are expected to convene at the Atlanta Marriott Marquis Hotel July 17-20, 2023 to hear premium content in market research, product innovations, sustainability issues, new materials and substrates for all wiping products and their components.

INDA’s 17th annual World of Wipes® (WOW) International Conference is accepting abstracts through December 2, 2022, on innovative, inspiring, and informative wipe products, markets and technologies to be presented in Atlanta, GA, July 17-20, 2023.

Experts in the areas of dry and wet wipes, sustainability, end-use markets, substrate formation, raw materials and fibers, liquid ingredients, packaging, machinery, and market trends and data are encouraged to submit a brief abstract of one or two paragraphs detailing the relationship of their presentation to wipes or wipe manufacturing. Along with a brief abstract summary, professionals should also submit a speaker’s photo, and biography. Information may be submitted online via the WOW website before December 2nd.

Over 450 wipes business leaders are expected to convene at the Atlanta Marriott Marquis Hotel July 17-20, 2023 to hear premium content in market research, product innovations, sustainability issues, new materials and substrates for all wiping products and their components.

The last WOW event held in Chicago connected more than 450 participants from 18 countries representing the entire wipes supply chain to explore issues and advancements in the growing multibillion-dollar wipes sector. WOW is targeted exclusively for wipes brand owners, converters, manufacturers, and their entire supply chain.

The WOW Committee is developing content for a timely and relevant program that targets such areas as energy consumption, digitalization, global supply chain challenges, the plastics issue, ingredient transparencies, market intelligence, substrate developments, converting systems, material science, packaging, and circularity advances in personal and industrial wipes.

Training at the WOW 2023 Conference
The WIPES Academy, the industry’s first and only comprehensive wipes training for the entire supply chain, will occur prior to the conference start, July 17-18. Participants will gain a strong foundation of fundamental wipes knowledge, covering the basics of wipes design, manufacturing and applications, market trends, and opportunities in new product areas. At least two years of basic nonwoven fabrics knowledge or completion of the INDA Elementary Nonwovens Course are the recommended prerequisites.

More information:
INDA WOW World of Wipes
Source:

INDA

31.10.2022

DC International has selected Fresh Relevance for personalized online experiences

Fresh Relevance announces that DC International has selected its versatile personalization platform to power personalized online experiences for its Coverstore and Leatherology brands.

DC International is a vertically integrated eCommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. By selecting Fresh Relevance to power personalization across the website and email marketing of Coverstore and Leatherology, DC International will be providing shoppers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations.

“We’re delighted to welcome DC International to the Fresh Relevance family and are excited to help them provide their Coverstore and Leatherology customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

Fresh Relevance announces that DC International has selected its versatile personalization platform to power personalized online experiences for its Coverstore and Leatherology brands.

DC International is a vertically integrated eCommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. By selecting Fresh Relevance to power personalization across the website and email marketing of Coverstore and Leatherology, DC International will be providing shoppers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations.

“We’re delighted to welcome DC International to the Fresh Relevance family and are excited to help them provide their Coverstore and Leatherology customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

Source:

Fresh Relevance / CHIEF PR

22.06.2022

GOTS Standard revision process enters next phase

The ongoing revision process to the GOTS Standard document and supporting Manual for Implementation garnered a robust response during its first public comment period, which ended on June 13 and elicited over 300 inputs. Of that, about 60 percent of comments were related to technical criteria such as ecology, chemical inputs, and material quality; and around 30 percent concerned GOTS social criteria. The Standard sets forth the requirements for organic textiles throughout the entire processing chain. GOTS’s commitment to making every version stronger ensures that the Standard continues to be a dynamic and evolving document and remain at the forefront as the most recognized and respected global standard for textiles.

The first draft of the revised standard, GOTS version 7.0, was made available for an initial 60-day comment period. Stakeholders, associations, organisations, companies and individuals were encouraged to contribute to the revision of the Standard during this timeframe. The Standard is updated every three years, ensuring that GOTS keeps up with advances in the industry and developments in the science and technology of textile processing.

The ongoing revision process to the GOTS Standard document and supporting Manual for Implementation garnered a robust response during its first public comment period, which ended on June 13 and elicited over 300 inputs. Of that, about 60 percent of comments were related to technical criteria such as ecology, chemical inputs, and material quality; and around 30 percent concerned GOTS social criteria. The Standard sets forth the requirements for organic textiles throughout the entire processing chain. GOTS’s commitment to making every version stronger ensures that the Standard continues to be a dynamic and evolving document and remain at the forefront as the most recognized and respected global standard for textiles.

The first draft of the revised standard, GOTS version 7.0, was made available for an initial 60-day comment period. Stakeholders, associations, organisations, companies and individuals were encouraged to contribute to the revision of the Standard during this timeframe. The Standard is updated every three years, ensuring that GOTS keeps up with advances in the industry and developments in the science and technology of textile processing.

Beginning in 2022, the GOTS revision process is following a newly developed and more inclusive Standard Setting Procedure, which includes oversight of the process by a Standard Revision Committee (SRC). The SRC consists of experts from different stakeholder groups, including scientists, textile industry professionals, sustainability, sourcing and human rights specialists and others. Members work together throughout the entire revision process to establish terms of reference and make decisions on any changes.

The comments received are being compiled and will be available for viewing on the GOTS website shortly. For the next stage of the revision process, the SRC will deliberate all comments, and a second draft of the revision will be released for a second and final 30-day period of public input in September 2022, which will be announced on the GOTS website and social media. The final version of the revised standard, GOTS version 7.0 will be released in March 2023, and will come into effect one year later.

More information:
GOTS revision
Source:

GOTS

09.05.2022

GOTS releases 2021 annual report detailing record growth and increased interest

Global Organic Textile Standard (GOTS) announces the release of its 2021 Annual Report. Even with the continued constraints of COVID-19, 2021 was a year of significant developments for GOTS. An increased interest in sustainability in the textile industry led to greater awareness of GOTS certification from businesses as well as consumers.

Global Organic Textile Standard (GOTS) announces the release of its 2021 Annual Report. Even with the continued constraints of COVID-19, 2021 was a year of significant developments for GOTS. An increased interest in sustainability in the textile industry led to greater awareness of GOTS certification from businesses as well as consumers.

The 31-page report details the record growth experienced in 2021, which included an increase of 19 percent in GOTS certified facilities around the world, with Certification Bodies (CBs) reporting 12.338 facilities in 79 countries (+11 percent). Three new GOTS-approved Certification Bodies brought the total to 18, nine of which have chemical input approval in their scopes. The additional CBs are helping meet an ever-increasing demand for certification. The rise in certifications also allowed GOTS to expand internally, adding Representatives as well as colleagues with expertise in Standard Development and Implementation, Quality Assurance, Communication, and IT. GOTS representatives worldwide offered training and education to thousands of participants, including businesses, governmental representatives, certification bodies, and other stakeholders. Visits to the GOTS website jumped 43 percent from 2020 and GOTS’s following on social media expanded significantly, gaining 57 percent across platforms.

“Despite ongoing difficulties and uncertainty caused by the Covid-19 pandemic, decision-makers continue to pursue their sustainability goals and value GOTS as a tool to accomplish them. We will continue to strive toward our vision of a future in which organic textiles are a significant part of everyday life, enhancing people’s lives and the environment,” says GOTS Managing Director Claudia Kersten.

Additional highlights covered in the report include chronicling the implementation of the most recent update to the standard document, GOTS version 6.0, and the release of ‘Conditions for the Use of GOTS Signs (CUGS)’, which outlines the rules for using the GOTS logo and labeling and updates to GOTS Scope and Transaction Certification policies which are a crucial part of the certification process.

Source:

Global Organic Textile Standard

29.03.2022

Esprit Announces Annual Results for FY2021

  • Revenue Increases to HK$8,316 Million with Net Profit After Tax Surging Significantly
  • Recording a Turnaround to HK$381 Million
  • Re-Establishes ESPRIT’s Market Leadership

ESPRIT HOLDINGS LIMITED has announced its audited financial annual results for the year ended 31 December 2021, highlighted by a significant increase in both revenue and profit attributable to shareholders of the Company to HK$8,316 million and HK$381 million respectively, in which the profit attributable to shareholders of the Company also recorded a turnaround versus the loss attributable to shareholders of the Company of HK$414 million for the six months ended 31 December 2020. Gross profit margin was 48.6%, 7.0% higher than the Corresponding Period. Please refer to the Company’s results announcement for the Current Year for further details.

  • Revenue Increases to HK$8,316 Million with Net Profit After Tax Surging Significantly
  • Recording a Turnaround to HK$381 Million
  • Re-Establishes ESPRIT’s Market Leadership

ESPRIT HOLDINGS LIMITED has announced its audited financial annual results for the year ended 31 December 2021, highlighted by a significant increase in both revenue and profit attributable to shareholders of the Company to HK$8,316 million and HK$381 million respectively, in which the profit attributable to shareholders of the Company also recorded a turnaround versus the loss attributable to shareholders of the Company of HK$414 million for the six months ended 31 December 2020. Gross profit margin was 48.6%, 7.0% higher than the Corresponding Period. Please refer to the Company’s results announcement for the Current Year for further details.

Such financial improvement was attributable to various reasons, including (i) the new infrastructure and strategies instituted by the current management team; (ii) improvement in sales with higher gross profit margin; (iii) positive results of efficient cost control measures; (iv) improved inventory management; and (v) growth in E-commerce.

Although revenue in the Current Year was affected by lockdowns in the Company’s major European markets during the first quarter of 2021, and due to increased restrictions on entry requirements into stores during the fourth quarter of 2021, the Group generated revenue via three main channels: E-commerce, wholesale, and owned retail stores. As the ESPRIT brand website and third-party E-commerce partners continued to trade during lockdown, a large portion of the Group’s sales were generated online. This business model allowed it to mitigate some of the negative impacts of the Pandemic in the retail segment. Another driver of growth came from selling fewer discounted products from the Company’s retail business compared to 2020.

The Group has not forgotten the ESPRIT mission and long-standing commitment to sustainability. The Company has continued to work tirelessly towards developing cutting-edge materials that set new standards in terms of environmental sustainability. The Company has formulated and further advanced its ESG strategies to establish ESPRIT as an industry pioneer. Such strategies involve the greater use of sustainable fibers, developing new and innovative product options that support a circular economy, and ensuring environmental awareness is a key message that underpins all of the Group’s projects. To achieve these objectives, the Management has identified four key pillars of growth (Sourcing and Procurement; Marketing and Product; IT, Internet, and E-commerce; and The ESPRIT Brand Story) that are paramount in maintaining the loyalty of existing ESPRIT patrons and attracting new customers.

Looking ahead, the global economy is anticipated to be negatively affected by the lingering effects of the coronavirus pandemic and the conflict in Ukraine. The already unstable logistics industry and disrupted supply chain will likely be further impacted, which in turn will result in higher logistic service costs. Despite the unfavorable global economic outlook, the Group believes that under the leadership of its current management and with the support of dedicated staff members, the Company is on track to ongoing profit growth.

Source:

FleishmanHillard

14.03.2022

IDEA®22 with a Vital World View of Nonwovens

  • Expert Speakers Delivering Key Region Market Updates

Industry leaders will gain a compelling region-by-region view of the nonwovens industry from experts presenting the latest nonwovens trends in their areas of the world at IDEA®22, March 29-31 in Miami Beach.

Speakers with the latest knowledge will deliver important nonwoven market updates, demand forecasts and research findings on the industry in China, Asia, South America, North America and Europe.

The conference will explore how each region has responded to the pandemic challenges and supply chain issues with new innovations and solutions, providing IDEA®  attendees with vital insights for decision-making.

Program highlights include:

  • Expert Speakers Delivering Key Region Market Updates

Industry leaders will gain a compelling region-by-region view of the nonwovens industry from experts presenting the latest nonwovens trends in their areas of the world at IDEA®22, March 29-31 in Miami Beach.

Speakers with the latest knowledge will deliver important nonwoven market updates, demand forecasts and research findings on the industry in China, Asia, South America, North America and Europe.

The conference will explore how each region has responded to the pandemic challenges and supply chain issues with new innovations and solutions, providing IDEA®  attendees with vital insights for decision-making.

Program highlights include:

  • Overview and Green Innovation Development of China’s Nonwovens Industry,  by Guimei Li, Vice President, China Nonwovens and Industrial Textiles Association (CNITA) on March 29
  • South America – Land of Opportunity or Land of Turbulence? The Recent History and Trends That Are Shaping the South American Nonwovens Market, presented by Mariana Mynarski, Corporate Marketing Manager, Fitesa on March 29
  • Asian Nonwovens Production and Market Update by Chan-Hyou Park, Chairman, Asia Nonwoven Fabrics Association (ANFA) on March 30
  • Understanding the State of the North American Nonwovens Industry and a Market Gone Mad presented by Brad Kalil, INDA Director of Market Intelligence and Economic Insights on March 31
  • An Overview of Key Issues Facing Nonwovens on Top of European Market Trends presented by Pierre Wiertz, General Manager, EDANA on March 31

IDEA® Award Presentations
Another conference highlight will be the presentation of the IDEA® 2022 Achievement Awards in partnership with Nonwovens Industry magazine, based on the results of online voting in six categories as well as the announcement of the first Sustainability Advancement Award on March 30.

IDEA® – the World’s Preeminent Event for the Nonwovens & Engineered Fabrics Industry – will feature several hundred exhibitors from a myriad of industry sectors and is expected to once again draw an audience of several thousand senior-level buyers and attendees from over 60 countries to the Miami Beach Convention Center. A welcome reception will be held to officially kick off the event on March 28.

IDEA®22 Essentials of Nonwovens Training Courses
Product developers, marketing managers, technical sales, support and other professionals can expand their industry-focused knowledge by attending the IDEA®22 Essentials of Nonwovens Training Courses.

This vital training program will provide an immersive dive into the latest nonwoven technologies, industry segments and more with courses on absorbent hygiene cores, making nonwovens, industrial wipes and consumer wipes.

A must-attend educational session on patent searching on March 31 will cover the latest major changes in patent searches on the United States Patent and Trademark Office (USPTO) website that has been updated to enhance user experience. 

More information:
IDEA IDEA® Achievement Award
Source:

IDEA

23.02.2022

GOTS marks 20th anniversary with all-time high in certified facilities

  • Record high: 12,338 (+19%) GOTS certified facilities in 79 countries in 2021  

Twenty years after its inception, the textile processing standard for organic fibres records new all-time high figures: 18 GOTS Approved Certification Bodies report a total of 12,338 certified facilities (+19%) in 79 countries (+11%).  

Among the countries with the largest increase in GOTS certified facilities in 2021 are Turkey (+61% to 1.799), Italy (+53% to 894), Germany (+19% to 817), Portugal (+35% to 608), France (+22% to 122), Denmark (+14% to 115), Switzerland (+15% to 61), Belgium (+55% to 59), Sweden (+34% to 51) and Vietnam (+264% to 51).

  • Record high: 12,338 (+19%) GOTS certified facilities in 79 countries in 2021  

Twenty years after its inception, the textile processing standard for organic fibres records new all-time high figures: 18 GOTS Approved Certification Bodies report a total of 12,338 certified facilities (+19%) in 79 countries (+11%).  

Among the countries with the largest increase in GOTS certified facilities in 2021 are Turkey (+61% to 1.799), Italy (+53% to 894), Germany (+19% to 817), Portugal (+35% to 608), France (+22% to 122), Denmark (+14% to 115), Switzerland (+15% to 61), Belgium (+55% to 59), Sweden (+34% to 51) and Vietnam (+264% to 51).

“What seemed utopian to many in 2002 has become a reality in the past 20 years. We have created an organic textile standard, certified by approved certification bodies, which is accepted in all major markets. GOTS is a standard that gives consumers the power to choose truly organic products sourced from sustainable supply chains.” says Claudia Kersten, Managing Director at GOTS. “Despite ongoing difficulties and uncertainty caused by the Covid-19 pandemic, decision-makers continue to pursue their sustainability goals and value GOTS as a tool to accomplish them”.

The results of the annual GOTS Survey among certified entities underline this. Out of 1.114 respondents (+39%), 63% indicated a permanent shift in their sustainability strategy with a focus on the environment and health of their workers and staff.

Growing interest from industry, the public, and the media drove website visits up an impressive 48%. Media exposure grew by 64% and GOTS social media followers across several platforms jumped by 57%.
“As much as we are pleased with the development so far, we don’t intend to rest on our laurels” adds Rahul Bhajekar, Managing Director at GOTS. “In March 2022 we begin revision for GOTS version 7.0 involving all stakeholders including associations, organisations, companies, and individuals to further advance the progressive, innovative, stringent yet practical standard of GOTS”.

More information:
GOTS
Source:

GOTS

10.01.2022

OEKO-TEX® New Regulations 2022

The OEKO-TEX® Association has published its annual update of the applicable test criteria, limit values and guidelines for its certifications. All new regulations will finally come into force on 1 April 2022 after a transition period. In addition, the new Impact Calculator is now available for STeP by OEKO-TEX® customers. The tool, which was developed specifically for textile industry operations, provides data on the CO2 and water footprint necessary to achieve the climate targets.

In mid-2022, the association will introduce RESPONSIBLE BUSINESS by OEKO-TEX®, a new certification for brands and retailers committed to international agreements for human rights and environmental protection. OEKO-TEX® aims to support companies in fulfilling due diligence obligations within their own operations and their global supply chains. RESPONSIBLE BUSINESS by OEKO-TEX® was developed in accordance with the UN Guiding Principles on Business and Human Rights and the relevant OECD Guidelines on Responsible Business Conduct.

The OEKO-TEX® Association has published its annual update of the applicable test criteria, limit values and guidelines for its certifications. All new regulations will finally come into force on 1 April 2022 after a transition period. In addition, the new Impact Calculator is now available for STeP by OEKO-TEX® customers. The tool, which was developed specifically for textile industry operations, provides data on the CO2 and water footprint necessary to achieve the climate targets.

In mid-2022, the association will introduce RESPONSIBLE BUSINESS by OEKO-TEX®, a new certification for brands and retailers committed to international agreements for human rights and environmental protection. OEKO-TEX® aims to support companies in fulfilling due diligence obligations within their own operations and their global supply chains. RESPONSIBLE BUSINESS by OEKO-TEX® was developed in accordance with the UN Guiding Principles on Business and Human Rights and the relevant OECD Guidelines on Responsible Business Conduct.

New and updated limited values
OEKO-TEX® has added bisphenol B (BPB) in the STANDARD 100, LEATHER STANDARD and ECO PASSPORT by OEKO-TEX® certifications and to the STeP by OEKO-TEX® MRSL. The same applies to two additional colourants based on Michler’s ketone/base.

New substances under observation
In 2022, OEKO-TEX® will continue to monitor various substances based on the latest scientific findings and conformity with relevant specifications. This primarily concerns some process preservative agents and the bisphenols F, S and AF. The 2022 new regulations are available in detail for all OEKO-TEX® products on the website www.oeko-tex.com/news.

More information:
STeP OekoTex
Source:

Oeko-Tex

08.11.2021

ROICA™ by Asahi Kasei turns 50 and showed latest smart stretch fabric range at MarediModa

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

ISKO launches ISKO™ World (c) ISKO, SANKO TEKSTIL
05.07.2021

ISKO launches ISKO™ World

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

Every product on display has been fully rendered as opposed to using 360° photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO™ World as an indispensable part of the ISKO experience for visitors. The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.

More information:
Isko ISKO™ World digital Denim
Source:

ISKO / Menabò Group

(c) Statex Produktions- und Vertriebs GmbH
03.06.2021

Rebranding: Statex becomes Shieldex

Bremen-based Statex Produktions- und Vertriebs GmbH, a company founded in 1978 and currently in its 3rd generation of family management, is reinventing itself. One of the leading manufacturers in the field of silvered and metallised textiles has focused on the field of technical textiles and will in future place its brand name Shiledex at the centre of its corporate identity.

In accordance with the principle "Metallised Textiles for Challenges that matter", the new website is to transport the company's know-how in the areas of technical textiles, automotive, intelligence and military, medicine as well as fashion and design with a clear structure.

The sorting of the different application areas such as sensor technology, heating and lighting, EMC shielding, wellness and lifestyle as well as health and hygiene simplifies the access to the Shieldex product worlds.

 

Bremen-based Statex Produktions- und Vertriebs GmbH, a company founded in 1978 and currently in its 3rd generation of family management, is reinventing itself. One of the leading manufacturers in the field of silvered and metallised textiles has focused on the field of technical textiles and will in future place its brand name Shiledex at the centre of its corporate identity.

In accordance with the principle "Metallised Textiles for Challenges that matter", the new website is to transport the company's know-how in the areas of technical textiles, automotive, intelligence and military, medicine as well as fashion and design with a clear structure.

The sorting of the different application areas such as sensor technology, heating and lighting, EMC shielding, wellness and lifestyle as well as health and hygiene simplifies the access to the Shieldex product worlds.

 

More information:
Statex Shieldex metallised textiles
Source:

Statex Produktions- und Vertriebs GmbH

ROICA™ by Asahi Kasei turns 50 and  unveils its new visual identity (c) ROICA, Asahi Kasei Corporation
25.05.2021

ROICA™ by Asahi Kasei turns 50 and unveils its new visual identity

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

More information:
ROICA™ fibres Yarns digital
Source:

GB Network Marketing & Communication

06.05.2021

PERFORMANCE DAYS Fair with Topic: Still Physical – Your Success Story of 2020

Contact restrictions, home office and altered daily lives – our lives in 2020 were radically changed. This was also the case for various sectors of the economy, including the textile and clothing industry. However, with crisis come opportunities and stimuli for change. Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – the industry can look forward to a selection of sustainable materials curated exclusively by the PERFORMANCE FORUM Jury. Areas of focus: natural fibers that highlight wellbeing aspects, plant-based materials that make us strong and excite on an emotional level, bio-nylons and bio-based finishings that rethink function. “Still Physical – Your Success Story of 2020” will be on display online as the first of its kind within a trade fair week from 17 to 21 May 2020.

Contact restrictions, home office and altered daily lives – our lives in 2020 were radically changed. This was also the case for various sectors of the economy, including the textile and clothing industry. However, with crisis come opportunities and stimuli for change. Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – the industry can look forward to a selection of sustainable materials curated exclusively by the PERFORMANCE FORUM Jury. Areas of focus: natural fibers that highlight wellbeing aspects, plant-based materials that make us strong and excite on an emotional level, bio-nylons and bio-based finishings that rethink function. “Still Physical – Your Success Story of 2020” will be on display online as the first of its kind within a trade fair week from 17 to 21 May 2020.

Transformation: Technology first?
The pandemic has forced us into new, primarily digital forms of living and working. Our daily lives are characterised by home offices, home schooling and online meetings. The desire for real, physically perceptible experiences has grown incessantly within the last year. In the same context, people nowadays are strongly driven by technological progress – yet how far can we allow technological change to go and how do we wish to live in the future? Long before the pandemic, the trend towards self-monitoring and control of important bodily functions developed. The sports industry developed tools to measure levels of performance and monitor bodily functions with the goal of enhancing performance. Self-optimisation, body shaping and health promotion have become standard nowadays. Staying healthy and keeping fit are now social imperatives in our performance-oriented society. The pandemic has made us rethink, made us pause – with sustainable function still in focus, yet function needs to be rethought for the future, distancing ourselves from mere performance enhancement, and embracing clothing that facilitates people in feeling good.

Touch & Feel
In a visual, digital world, one sense has been forgotten: the sense of touch. Materials trigger completely different reactions, consciously or unconsciously. Moreover, the surface texture is also decisive in the functionality of a fabric, lending it its unique characteristics. In times of contact restrictions and lockdown, there is a need for a space for emotions, for regeneration and physical wellbeing. This is also reflected in the desire for appropriate apparel that leaves a pleasant sensation on the skin. Lightweight, warm and of a softer nature, plant-based fibers fulfil the desire for comfort and promote wellbeing.

We are physical – we are nature
How will we shape and adapt the post-pandemic textile and apparel industry? The Corona crisis once again reminds us of our existential bond with the natural world. While humanity fights against the spread of a deadly virus with social isolation, one thing is doing well: our planet. It is recovering from all the exhaust gases that are released into the air daily by cars and factories. There is a shift in focus towards taking time out in nature, whether in the form of a morning run, a mountain hike or a yoga session on the grass.

Your success story of 2020
What has touched them? Which experiences have shaped their latest innovations? Does the crisis also present opportunities? The chance for something new, for a rethink, on an even more sustainable, more ecological path? Which highlights, which stories are worth communicating and where did the focus lie in 2020? Various material manufacturers already started to focus on sustainability and the cautious use of resources some time ago. Innovations in the areas of materials and in processing methods are the driving forces of the development towards more sustainability. However, we need to realign all processes and structures in our supply and production chains and adapt them to the needs of a resource-conserving, responsible industry. A pioneering example of such alignment was the decision of PERFORMANCE DAYS to only present sustainable materials at the PERFORMANCE FORUM from the November 2019 trade fair event onwards. Additionally, the setting-up of the new digital sourcing platform “THE LOOP” shows how technology can be implemented aside from material and processing innovations in such a way that our procedures and structures can be adapted to difficult conditions.

Informative & up-to-date: the digital trade fair week from 17 to 21 May 2021
As usual, the highlighted fabrics from the Focus Topic “Still Physical”, which the exhibitors have defined as their personal success stories, will be available shortly on the PERFORMANCE DAYS website highlighting all details and facets.