From the Sector

Kelheim Fibres has been named as one of the finalists for the “Cellulose Fibre Innovation of the Year 2021” innovation award to be presented at the 2nd International Conference on Cellulose Fibres. With their plant-based and biodegradable fibres, the Bavarian viscose speciality fibres manufacturer presents a significant contribution to a plastic-free future for AHP (absorbent hygiene products). In contrast to other natural fibres, which are already available in fibre form and can only be treated on the surface, Kelheim’s technological flexibility offers the possibility to modify cross-sections and to introduce additives into the fibre matrix for intrinsic functionalisation. Through these modifications, Kelheim tailors its fibres specifically to the requirements of the individual nonwoven layers of the AHP and is able to achieve comparable performance values to synthetic fibres. 

In addition to this, the speciality fibres from Kelheim offer a very attractive ratio of cost to performance in comparison with other fibres of natural origin such as organic cotton. They are therefore not only able to enhance the performance of the final products more effectively than other bio-based alternatives, but are, at the same time, financially attractive. "Consumers of absorbent hygiene products are often faced with a choice between sustainable solutions made from fibres of natural origin and products with better performance and good fluid management properties produced using synthetic fibres,“ says Dominik Mayer, from Kelheim’s R&D team. „Our goal is to offer products to the consumer which combine both sustainability and performance. Our sustainable and functional fibre technologies now make this possible.“

The project is a good illustration of the central element of Kelheim Fibres‘ innovation philosophy: the identification of unsolved problems in the market and the development of solutions in close cooperation with experts along the value chain using open innovation techniques. Fibres from Kelheim also offer a significant contribution to overcoming one of the biggest global challenges of our time, by reducing the amount of plastic waste in the environment. Step by step, or in this case layer by layer – Kelheim Fibres is moving towards a vision of a plastic-free future.

Kelheim’s developments include the hydrophobized Olea fibre (for fast acquisition and efficient transfer of liquid and for better rewet values in the topsheet) as well as the Galaxy® fibre (for an efficient and optimised distribution of liquids in the Acquisition Distribution Layer (ADL) via capillary channels) and the Bramante fibre (which can store up to 260% of its own weight of liquids in chambers inside the fibre). Kelheim’s fibres can also be processed in the textile sector, to enable solutions in the field of reusable hygiene products such as menstrual underwear. All these fibres are already commercially available. Kelheim Fibres is cooperating with an innovative AHP manufacturer and an innovative nonwoven supplier to incorporate the fibres into new end products.

The Bavarian viscose speciality fibre manufacturer Kelheim Fibres has achieved a leading score in Canopy’s 2020 Hot Button Report. Kelheim Fibres ranks overall among the top 5 producers and was even able to improve their good previous year’s result.

While the company – as in 2019 - is assessed as “low risk" of sourcing from Ancient & Endangered Forests, Kelheim is proud to have invested significantly in “Next Generation Fibre Solutions,” and hopes to reach commercial scale by 2025. Also, highlighted in the report is Kelheim’s increase of the proportion of FSC®-certified fibre.

Kelheim has accepted the recommendation to develop an action plan for continuous improvement of their sustainability: With a certification according to ISO 50001 (energy management), certification according to EMAS (expected at the end of 2020), the application to join ZDHC (Roadmap to Zero) and the newly created position of a sustainability manager, the viscose fibre experts have accomplished a considerable success in a short space of time.

“Canopy’s Hot Button Report not only stands for ethically correct raw material sourcing – it is an overall sustainability indicator for viscose fibre producers.”, so Matthew North, Commercial Director at Kelheim Fibres. “We are proud of our ranking and will follow this path further: Our fibres offer an ecofriendly alternative to synthetic materials. That includes certified sustainable raw material sourcing, resource saving and low-emission production processes as well as the continuous search for improvements and future-oriented solutions.“

Kelheim Fibres has been selected as a finalist for the Sustainability Heroes Award in the category “Sustainable Innovation”. The award is presented by DQS (German Association for Sustainability) and DGQ (German Association for Quality) to pioneers in sustainability and aims to further encourage active involvement in this field.
 
The viscose speciality fibres manufacturer has secured the selection with its innovative plant-based fibres that can substantially contribute to a plastic-free future in absorbent hygiene products such as femcare or incontinence products.

In contrast to other plant-based fibres, viscose fibres can be precisely modified and functionalised during the production process. They can be adapted to meet the exact requirements of the single components of a hygiene product in terms of their liquid management properties (from water repellent to highly absorbent) and so match the performance of synthetic fibres that are still used in the majority of these single-use products.

Whereas today, environmentally conscious consumers must often decide between feeling safe and a clear conscience, the Bavarian fibre experts are actively developing more and more products that do justice to both: Kelheim combines sustainably manufactured and completely biodegradable fibres with the technical performance of synthetic fibres. The aim is to help to reduce the use of crude-oil-based plastics in single-use products and their negative impact on the environment.

Because of the unpredictable risks arising from the Corona virus, the viscose speciality fibre manufacturer Kelheim Fibres has decided to stop all business trips to and from China for the time being.

“We recognise our responsibility towards our customers and our employees. Their health and safety come first”, explains Matthew North, Commercial Director of Kelheim Fibres.

Among other things, Kelheim Fibres manufactures hygiene fibres that are used, for example, in tampons and other personal care products. These highly sensitive products have been also taken into account in making this decision.

The Bavarians operate their own representative office in Shanghai and are supplier for many Chinese companies.

“We wish China and its population that the measures taken will lead to a rapid containment of the virus”, adds Matthew North.

In the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy, Kelheim Fibres attained a “green shirt” ranking. Many fashion brands already value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.

Raw material wood sourced only from certified sustainable forestry
The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas environmental protection and innovation have been examined and evaluated by qualified external auditors; the report will be posted publicly in the first quarter of 2020.

Sustainable fibres for a changing market
“For years now Kelheim Fibres has consistently recognised the importance of sustainability and environmental protection. Now that resource saving and alternatives to plastics are of focal interest to the public and to the economy, our products are meeting with an even better reception from the market. Fibres produced in Germany with low emissions from certified sustainable timber meet the needs of customers seeking products that have a low risk of sourcing from ancient and endangered forests. “Having been awarded a `green shirt´ in the `Hot-Button´ ranking once again underlines this absolutely clearly!” says Matthew North, Commercial Director at Kelheim Fibres.