From the Sector

Lenzing presented at FILO its sustainable approach and on a selection of key innovations such as TENCEL™-branded specialty fibers.

As part of the space dedicated to Cittadellarte – Fondazione Pistoletto and Fashion B.E.S.T., the first Italian collective of responsible fashion designers, a selection of TENCEL™’s key technologies were under the spotlight:

• TENCEL™ x REFIBRA™, using cotton textile waste and wood pulp as the feedstock for cellulosic fibers, creating a circular solution;
• TENCEL™ x Indigo Color, infusing pigment into fibers directly during the spinning process;
• TENCEL™ Luxe, providing superior aesthetics, performance and comfort to be the perfect partner of other noble fibers such as silk, cashmere or wool;
• TENCEL™ Carbon Zero, offering carbon-zero CarbonNeutral®-certified products by Natural Capital Partners;
• TENCEL™ x Eco Clean, bringing totally chlorine-free-bleached TENCEL™ Modal fibers to the textile industry.

Lenzing's priority has been to produce fibers for many sectors (fashion, beauty care, cleaning, hygiene and home textiles) in a sustainable way. Each Lenzing product is made of cellulose from wood, a renewable natural resource, coming only from certified sustainable sources.
The Lenzing Group operates two commercial-scale biorefineries with 100% wood utilization, which ensure that the totality of wood constituents are used to produce fibers, biobased chemicals, and bioenergy, thus maximizing value creation from an economic and environmental perspective. This concept was illustrated by Carlo Covini, Lenzing Business Development Manager Italy & Switzerland, in his presentation “Lenzing’s biorefinery concept”.

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018

Among other things, Köfner will play a key role in shaping the internationalization of the Lenzing Group and contribute to the implementation of the corporate strategy sCore TEN.

Dominic Köfner (46) will take over as head of Corporate Communications & Public Affairs at Lenzing AG at the beginning of May. As Vice President, he will report directly to the Chief Executive Officer, Dr. Stefan Doboczky.

Dominic Köfner has gained national and international experience over the past two decades at renowned consulting firms, communications agencies and on the corporate side. Before joining the Lenzing Group, Mr. Köfner was Managing Director of the communications agency Serviceplan Austria and most recently Senior Consultant at the agency group Sports & Media in Munich. Before that, he was responsible for the agendas of the Zumtobel Group and the MOL Group, respectively as CMO and CCO. Before he was appointed as crisis communications manager by the Austrian Ministry of Finance to deal with the “Hypo Alpe Adria Bank” case, he managed numerous national and international mandates as a communications consultant for the Brunswick Group.