From the Sector

FILTREX™ 2025, EDANA’s flagship event for the filtration industry, wrapped up last week after two dynamic days of discussions, technical advancements, and industry collaboration. This 10th edition brought together more than 100 professionals to explore the latest developments in air and liquid filtration, sustainability, and regulatory challenges.

Industry Insights and Key Conversations
The FILTREX 2025 conference brought together experts from across the filtration industry to discuss innovation, sustainability, and regulatory challenges shaping the sector. The event opened with a keynote by Dr.-Ing. Frank Möbius, Senior Innovation Advisor at UnternehmerTUM and former BMW Group Manager, highlighting the role of Open Innovation in maintaining competitiveness in an evolving market.

Throughout the sessions, industry leaders addressed major trends influencing filtration. Dr. Marc Schmidt (AAF-Lufttechnik) explored how economic and social shifts are reshaping filtration markets, while Anthony Lawson (Hengst Filtration) examined the impact of evolving air quality guidelines and PFAS restrictions on filter design. Experts such as Cédric Vallet (Ahlstrom) and Christof Keppler (Gessner) presented innovations in filtration efficiency, carbon footprint reduction, and the development of biodegradable filter media. Meanwhile, Dr. Pero Mićić (FutureManagementGroup AG) offered a strategic framework for future-proofing businesses against industry disruptions.

Spotlight on Sustainability in Filtration
Sustainability took centre stage at FILTREX 2025, with a dedicated round table that saw insights from Oswaldo Anaya (Freudenberg Performance Materials), Cédric Vallet (Ahlstrom), and Bruce Lorange (Hollingsworth & Vose). The discussions focused on how the industry can reduce its environmental impact while still delivering high-performance solutions. Oswaldo Anaya, Product Marketing Manager at Freudenberg Performance Materials, reflected on the event, saying, “I was glad to join this last edition of FILTREX. It confirmed the great things I’d heard from colleagues about previous events. Highly relevant and timely topics for the filtration industry, plus valuable networking in a relaxed setting.”

FILTREX™ Innovation Award 2025
A major highlight of the event was the FILTREX™ Innovation Award, which this year went to Johns Manville for its Evalith® product. Their groundbreaking recycling process transforms HVAC glass microfiber waste into compounded pellets for injection molding, turning waste into durable, second-life products. The award was presented during a Networking Evening Cocktail at Vienna’s Kunsthistorisches Museum, providing an ideal atmosphere for further discussions and potential collaborations.

PFAS-Free Filtration and Industry Innovation
The closing session tackled the critical topic of PFAS-free filtration, revealing solutions like high-performance PFAS-free HEPA media and nanofiber membranes that not only enhance performance but also reduce environmental impact. Industry leaders also discussed upcoming changes in PFAS regulations and the continued push for safer alternatives in the filtration industry.

Looking Ahead
FILTREX™ 2025 firmly established itself as the key event for the filtration industry, providing a platform for knowledge exchange, collaboration, and innovation. As Bruce Lorange, Global Marketing Communications Director at Hollingsworth & Vose, put it: “The recent FILTREX event in Vienna presented a unique opportunity to network, learn, see old friends, and make new ones in the filtration and nonwovens space. The quality of presentations was top-notch—informative and thought-provoking—and the venue provided the perfect backdrop for the thought leaders gathered to take our industry to the next level. A sincere thanks to the EDANA FILTREX team for arranging such an impactful event!”

EDANA, the global association for the nonwovens and related industries, concluded its annual Sustainability Forum at the KBR Royal Library of Belgium in Brussels. This year's forum, themed “Building a Sustainable Future Together,” featured a series of keynote addresses, panel discussions, and collaborative sessions focused on environmental responsibility, corporate social responsibility, and circular economy innovations within the nonwovens sector. With an agenda that bridged policy and practice, the Forum highlighted the latest advancements and strategies aimed at tackling climate change, reducing waste, and enhancing sustainability practices.

Keynote Highlights
The forum featured two keynote speakers: Ana Rovzar, Founder of Polygon AR, opened the Forum with a keynote on the accelerating transition to clean energy. In her speech, she discussed the shift from conventional energy investments to renewables, noting a 50% growth in renewables in 2023 alone. “It is accelerating much faster than people think” she remarked, emphasizing that “real progress requires a united front from governments, businesses, and communities to remove regulatory and technological barriers”.

In another keynote, sustainability expert Mike Barry, formerly of Marks & Spencer, stressed the importance of aligning corporate strategy with sustainability. “Citizens see climate change as a top priority, and companies must act boldly to reduce emissions, especially Scope 3”, he said. “Sustainability is now a vital part of brand identity, and consumers expect more transparency and commitment than ever”.

Innovative Industry Perspectives and EU Policy Impacts
Brieuc Lits, Public Affairs Director at EDANA, examined the potential effects of the EU Green Deal on the nonwovens industry. “The EU’s shift towards balancing sustainability with competitiveness will shape not only policy but the very framework within which we operate”, he noted, emphasizing that the sector must adapt to stay competitive and aligned with regulatory expectations.

Lastly, Paolo Haeusermann, Senior Brand Director and Europe Sustainability Leader at Procter & Gamble, shared insights on advancing sustainability in absorbent hygiene products and emphasized the importance of these items. “We are talking about essential products in people’s lives”, he remarked.

Corporate and Product Sustainability: A Deep Dive
Several industry leaders shared insights on integrating sustainability at every level of business. Carsten Ruff from Nitto Advanced Film Solutions discussed the challenges and strategies of embedding sustainability in corporate culture, particularly in a multinational setting. “Sustainability is not a contradiction to industrial applications; it’s a powerful driver of innovation”, he observed.

Martijn Gipmans from Sphera Solutions highlighted the business value of transparency and life-cycle assessments (LCA). “LCA and transparent ESG reporting can catalyse both business growth and environmental progress”, he explained, stressing the importance of integrated sustainability assessments to reduce the carbon footprint of entire product portfolios.

Christophe Morel-Fourrier, Sustainability Leader for Hygiene, Packaging, and Converting Adhesives at Bostik, introduced the Archimedes tool as a strategic asset for Portfolio Sustainability Assessment. “Archimedes allows us to make transparent, informed decisions that align with our long-term sustainability goals”, he explained. He highlighted that this tool helps companies evaluate the sustainability of their product portfolios, empowering them to make impactful choices that support environmental goals.

The Path Forward: Advancing Circularity and Green Innovation
One of the most discussed topics was the industry's transition toward a circular economy. Albert Hammerschmied from Freudenberg Performance Materials highlighted the importance of post-industrial waste in achieving circularity, particularly in the automotive sector. “The potential for nonwovens in the automotive circular economy is vast, but requires industry-wide collaboration”, he commented.

In a session addressing the future of sustainable practices in building insulation, Alexandre Butté of ANDRITZ Laroche emphasized the importance of sustainable materials and collaboration among stakeholders. “The building industry faces unique sustainability challenges, but with innovation and eco-friendly materials, we can bridge the gap between goals and achievable practices”, he said.

Building a Sustainable Health Sector
Danielle van Horzen, Global Marketing Manager for Hygiene and Healthcare at SABIC, discussed advanced recycling solutions in the healthcare sector. Addressing the challenges of medical waste recycling, she stated, “A significant amount of medical waste is not contaminated, offering us opportunities to create circularity in healthcare.” She pointed to the potential for advanced chemical recycling to enable circular models, helping to tackle the pressing issue of sustainable medical waste management.

The day concluded with a session on the circular potential within healthcare. Kristien Depraetere, Sustainability Coordinator at UZ Leuven, outlined sustainable practices in hospitals, from waste reduction to advanced recycling in medical waste. “Healthcare can lead by example in the transition to circularity, yet we need practical and legislative support to address unique industry challenges”.

Visit to the European Commission
The third day of EDANA’s Sustainability Forum 2024 concluded with an insightful visit to the European Commission, offering attendees a unique opportunity to engage directly with policymakers and gain firsthand insights into the EU's sustainability agenda. Hosted at the Charlemagne Building, discussions centered on pivotal elements of the EU Green Deal, including the establishment of Extended Producer Responsibility (EPR), the scope and implementation of the Single-Use Plastics Directive (SUPD), and the Ecodesign for Sustainable Products Regulation.

Featuring presentations from prominent EU officials like Vicenzo Gente and Werner Bosmans, attendees delved into how these regulations are shaping sustainability strategies across industries. Bridging policy and practice emerged as essential, reinforcing the forum’s dedication to aligning industry actions with current EU regulatory frameworks. The session offered a strong conclusion to the event, reinforcing a shared commitment to a sustainable future in collaboration with EU leaders and regulatory bodies.