From the Sector

• International Conference on Cellulose Fibres 2022, 2-3 February in Cologne, Germany and online – Call for Abstracts and Posters – 300 participants and 30 exhibitors are expected

Cellulose fibres are among the winners of the European 'Single-Use Plastics Directive (SUPD)', which has been in effect since July 2021 and entails plastic bans for a variety of single-use products. Cellulose is the main component of plant cell walls and a natural polymer. As a result, disposable products made of cellulose and cellulose fibres are not labelled as plastic and are explicitly excluded from the regulation. The success story of cellulose fibres will thus continue at a rapid pace with new developments and applications.

Building on the success of this year's conference with 200 participants, the International Conference on Cellulose Fibres 2022 will again cover the entire value chain, from lignocellulose, chemical pulp, cellulose fibres such as rayon, viscose, modal or lyocell and new developments to a wide range of applications: Textiles of all kinds, nonwovens such as wet wipes and new areas such as composites or nanocellulose in the food industry. All these sectors have gained considerable momentum in recent years.

Cellulose fibres have been a success story within the textile market with a compound annual growth rate (CAGR) between 5 and 10 % over the last ten years and similar growth rates are expected in the coming decade. This makes cellulosic fibres the fastest growing fibre group in the textile industry and also the largest investment sector in the global bioeconomy. The challenge now is to achieve a balance between the ongoing capacity expansion and the growing demand, to avoid overcapacity while still meeting rising demand from the major brands. These high growth rates are driven by the increased demand for natural fibres (and bottlenecks in cotton production), the microplastic issues, and bans on plastics in disposable applications. All three factors will continue to play an important role in the development of the sector in the future.

Companies are now invited to submit presentations as well as their latest developments for the Innovation Award.

Main topics of the conference:

• What is the impact of plastic bans on single-use products?
• The avoidance of microplastics and the transformation from fossil to renewable raw materials?
• What are the biggest challenges in developing new value chains and growing market demand?
• Which alternative raw materials for cellulose fibres are suitable and available?
• What are the latest technology and market trends?
• What are the future market dynamics? Who is active and interested in the cellulose fibre sector?
• What ecosystems and partnerships are needed to promote innovation in line with new market requirements?
• How will the political environment develop in the future?
• How can the sustainability of cellulose fibre production be further improved?

 
Call for Abstracts
Abstract submission is open now. You are welcome to present your latest products, technologies, developments or market trends. Submit your abstract as soon as possible.
Deadline for submission: 15 October 2021
https://cellulose-fibres.eu/call-for-abstracts

Call for Posters
Deadline for submission: 31 December 2021
https://cellulose-fibres.eu/call-for-posters

Call for Innovations
More information about the innovation award and the application can be found at
Deadline for submission: 15 November 2021
https://cellulose-fibres.eu/award-application

Sponsoring Opportunities: https://cellulose-fibres.eu/sponsoring

Claudia Güntert has been appointed Head of Corporate Communications at Autoneum as of November 1, 2021. She succeeds the Corporate Communications Head, Dr. Anahid Rickmann, who will be leaving the company per end of August 2021.

Claudia Güntert studied Jurisprudence at the University of Basel, Switzerland, as well as German and Eastern European Literature at the Universities of Basel and Zurich, Switzerland.

From 2008 to 2013, she was Marketing & Product Communications Manager at Von Roll Management AG in Wädenswil, Switzerland. She thereby gained broad experience in marketing and customer communications in the industry and a deep understanding of the industrial relations between suppliers and their customers. From 2013 until 2021, she was Head of Corporate Communications & Investor Relations at Von Roll Holding AG in Wädenswil and Breitenbach, Switzerland. In this leading position, she expanded her expertise in internal and external communication with a focus on company vision and strategy, branding, global change management, and social media presence. Claudia Güntert will report to Matthias Holzammer, CEO.

Dr. Anahid Rickmann leaves Autoneum at the end of August at her own request. After almost nine years of service, she has decided to take on a new professional challenge. Anahid Rickmann strategically realigned the Company's communications after it became independent in 2011 and significantly shaped Autoneum's external perception and reputation. Her particular achievements include the measurable success of external communications, brand positioning and the launch of Autoneum's corporate responsibility strategy. CEO Matthias Holzammer and the Board of Directors would like to thank Anahid Rickmann sincerely for her successful, always dedicated and loyal service to Autoneum and wish her the best for her personal and professional future.

For September and October 2021, Luzia Schoeck, Communications Manager, will act as interim Head of Corporate Communications.

Montalvo, an international specialists in web tension control, will be attending the upcoming ICE Trade Show in Orlando, Florida, on October 19-21, where Montalvo presents its latest products and web control solutions.

Visitors can get hands-on experience with a fully equipped and running machine featuring Montalvo’s industry-leading Load Cells, Controllers, Brakes, and more. At the show, visitors will also have the opportunity to see a full live demo line featuring Montalvo U4 Controller, M4 Tension Indicators, US4 Ultrasonic Sensor, and a V-Brake.

• Röhm will be presenting the new PLEXIGLAS® Optical HT special molding compound for increased continuous service temperatures, as well as other products for various application areas
• Highlight: PLEXIGLAS® molding compounds for innovative design of vehicles, luminaires and household appliances

The transition in the automotive industry towards electric vehicles is heralding a change in the design language, just like LEDs did for luminaires. Material manufacturers are adapting to these new conditions and are developing custom materials for the respective applications. Between October 12 and 16, the Molding Compounds business unit will be demonstrating how design elements can be combined with a range of functions at the Fakuma 2021 trade fair in Friedrichshafen.

PLEXIGLAS® molding compounds have proven their worth in many fields of application – from the automotive and lighting industries to the electronics and household appliance sectors.

The brand polymethyl methacrylate (PMMA) from Röhm is an extremely diverse plastic that offers great design freedom and boasts great light-guiding properties. At the same time, it impresses with its low weight and easy to mold and process. The material also stands out thanks to its UV and weather resistance and its resulting durability. At Fakuma 2021, Röhm will be showcasing the material’s versatile properties and present its extensive portfolio based on various application examples of PLEXIGLAS® molding compounds.

In light of recent Covid-19 cases in China, the Autumn Editions of Intertextile Shanghai Apparel Fabrics, Intertextile Shanghai Home Textiles and Yarn Expo will be rescheduled to 9 – 11 October 2021. The fairs were originally due to take place at the end of August at the National Exhibition and Convention Center (Shanghai).

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained: “To comply with the government guidelines for pandemic containment and following discussions with our stakeholders, we have made the decision to postpone the fairs from their original August timing. To allow our exhibitors and buyers as much time as possible to plan ahead, we have already confirmed new dates with the fairground for the three concurrent fairs: 9 – 11 October.”

“I would like to thank the participants of all three fairs for their understanding and ongoing support as we continue to operate in uncertain times. We remain dedicated to providing a quality international trading platform for three sectors for the autumn / winter sourcing season, and our overseas suppliers will still be able to participate through our hybrid exhibition scheme if they are unable to be in Shanghai in-person.”

Exhibitors or visitors with any queries about these fairs should email textile@hongkong.messefrankfurt.com, or visit the fairs’ respective websites:
•    Intertextile Shanghai Apparel Fabrics: https://intertextileapparel.hk.messefrankfurt.com/
•    Intertextile Shanghai Home Textiles: https://intertextilehome.hk.messefrankfurt.com/
•    Yarn Expo: www.yarnexpochina.com

Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. The co-organisers of Yarn Expo are Messe Frankfurt (HK) Ltd and the Sub-Council of Textile Industry, CCPIT. Intertextile Shanghai Home Textiles is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

FibreCoat GmbH from Aachen, Germany, together with DBF Deutsche Basalt GmbH, developed a completely new type of fibre material to shield electromagnetic radiation from digital end devices, medical technology or e-car batteries cheaply and effectively. The joint project was awarded the overall prize of the“ IQ Innovationspreises Mitteldeutschland“ on 24 June in an online event broadcast live from Leipzig.

The prize is endowed with €15,000 and was sponsored by the Halle-Dessau, Leipzig and East Thuringia Chambers of Industry and Commerce.

Electromagnetic radiation from smartphones, hospital diagnostics and electric car batteries must be shielded so that they do not inter-fere with each other. To prevent mutual interference, they have so far been covered with metal fibre fabrics, a very time- and energy-consuming and thus expensive procedure. The new material from Basalt Faser GmbH and FibreCoat GmbH prevents this with a fibre core made of melted, thinly drawn basalt, which is coated with aluminium and bundled into the so-called AluCoat yarn. This yarn remains just as conductive and shielding, but is lighter, stronger, cheaper and more sustainable than previous alternatives. In addition, there are further advantages:

• The number of process steps required is reduced from ten to one.
• 1,500 metres of yarn are produced per minute instead of the previous five metres.
• The energy required is only 10 per cent of the previous amount.

The result is a price that is twenty times lower.

The textile made of AluCoat fibres is versatile and flexible: as wallpaper it can shield 5G radiation in offices or medical rooms or encase batteries and thus ensure the smooth functioning of electric cars. AluCoat is already being used in some companies. A European fibre centre in Sangerhausen is being planned for mass production.

The two innovative companies DBF Deutsche Basalt GmbH and FibreCoat GmbH from East and West combine the two materials basalt and aluminium to protect against electromagnetic radiation. In doing so, they coat basalt with aluminium and, through this novel combination, create an inexpensive, sustainable and quickly produced alter-native for a market worth billions.

FibreCoat GmbH from Aachen is a spin-off of the Institut für Textiltechnik (ITA) of RWTH Aachen University; the managing directors Dr Robert Brüll and Alexander Lüking and Richard Haas have completed their doctorates at the ITA or are in the process of preparing their doctorates. Georgi Gogoladze, Managing Director of Deutsche Basaltfaser GmbH, also studied at RWTH Aachen University. The two managing directors Brüll and Gogoladze know each other from their student days.

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018

For the first time ever, INDEX™20 will not only take place in its usual live version in Geneva this October, but also in a virtual format at the same time.

This digital tool will enable the over 14,000 exhibitors and visitors to interact directly if they so wish, extend the event’s reach both in terms of geography and applications, and provide live and on-demand product content and information. A data-driven matchmaking facility will assist participants in contacting and networking with like-minded attendees in their particular sector.

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

In a roundtable discussion during the recent Innovate Textiles & Apparel (ITA) textile machinery exhibition, imogo Founding Partner Per Stenflo and representatives from a number of like-minded European companies discussed the opportunities for new spray application technologies for the dyeing and finishing sector.

These technologies can achieve tremendous savings for manufacturers compared to traditional water-intensive processes it was explained at the event, held online from October 15-30th.

Pioneer
imogo – one of the latest companies to join TMAS, the Swedish Textile Machinery Association – is one of the key pioneers in this area with its Dye-Max system. Dye-Max spray dyeing technology can slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. This is due to the extremely low liquor ratio of 0.3-0.8 litres per kilo of fabric and at the same time, considerably fewer auxiliary chemicals are required to start with.

Obstacles
Such technologies, however, face a number of obstacles to adoption and during the ITA discussion it was agreed that 2020 has not provided the ideal climate for adventurous investors. “The textile industry is quite conservative and is definitely in survival mode at the moment and it is not the time to be a visionary,” said Stenflo. “Day to day business is about staying alive – that’s the reality for many of our customers.” Nevertheless, all of the panellists agreed that sustainable production will remain top of the agenda for the textile industry in the longer term and spray technologies for dyeing and finishing processes will be a part of it.

“Any investment in something new is a risk of course, and we have to be able to explain and convince manufacturers that there’s a good return on investment, not only in respect of sustainability, but in terms of making good business sense,” said Stenflo. “Here we could use the help of the brands of course, in putting pressure on their suppliers to be more sustainable. Governments also have a role to play, in providing incentives for producers to move in the sustainable direction. Sustainability alone will never cut it, there has to be a business case, or it won’t happen.”

Marketing
The marketing of sustainable new fibers is comparatively easy for the brands compared to explaining the difficult textile processes and the chemistries involved in fabric and garment production, he added.

“These fibers, however, currently go through all the same dirty processes that we need to get away from, so it must happen,” he said. “In developing our technologies, it has been important for us to avoid disrupting existing supply chains, stick with using off-the-shelf chemistries and dyes, and involve the dye manufacturers who are an essential part in how operations are driven today. “In fact, collaboration across the entire textile supply chain – from the brands right back to the new technology developers – is essential in moving the sustainability agenda forward.

Business models
“We are also looking into new business models in terms of how to reduce or lower the thresholds for investment and minimise the risk for the manufacturers who are looking to be the innovators,” he concluded. Also taking part in the ITA roundtable discussion were Simon Kew (Alchemie Technology, UK), Christian Schumacher (StepChange Innovations, Germany) Tobias Schurr (Weko, Germany), Rainer Tüxen (RotaSpray, Germany) and Felmke Zijilstra (DyeCoo, Netherlands).

European innovations
“It’s fantastic that all of this innovation is taking place in Europe based on established know-how and forward thinking,” said TMAS Secretary General Therese Premler-Andersson.

“Spray application technologies are a perfect illustration of how new digital technologies can lead to more sustainable production, in this case by replacing water-intensive processes with the highly precise and controlled application of dyes and chemistries as vapour.
“There was a major project by the Swedish research organisation Mistra Future Fashion recently, involving many brand and academic institute partners. The project’s Fiber Bible 1 and 2 reports conclude that it’s very difficult to make assumptions that one fiber is better than another, because it’s so much about how fabrics and garments are being produced from them. The study also found that 55% of the chemicals used in a garment comes from the dyeing. This is where a number of TMAS companies can make a difference.
“An organic or recycled cotton t-shirt is not automatically more sustainable than a conventional cotton t-shirt, or even one made from synthetics – the alternative fibers are a good start but you have to consider the entire life cycle of a garment, and that includes the smart technologies in textiles production.
“TMAS members – backed by Swedish brands and advanced research institutes – are playing an active part in pushing forward new concepts that will work, and I have no doubt that digitalisation now goes hand in hand with sustainability for the textile industry’s future.”