From the Sector

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

INDA, the Association of the Nonwoven Fabrics Industry, announced that registration and tabletop exhibit reservations are open for the ninth edition of Hygienix™, November 13-16, New Orleans, Louisiana. More than 450 absorbent hygiene and personal care professionals from around the world will gather for four days of networking, presentations, and business opportunities.
 
The theme for this year’s Hygienix is “Shaping the Future of Absorbent Hygiene.” The event will focus on the market’s continued growth with presentations on sustainability, technology advancements, disruptive small brands, and market data and trends. Hygienix will also offer a workshop on absorbent hygiene systems led by Jim Robinson, Absorbent Hygiene Insights, LLC, Monday, November 13^th. The full Hygienix program will be announced at a later date.
 
INDA is also introducing a new element for Hygienix – pre-conference webinars. Carlos Richer, Principal, Diaper Testing International, will present insights and trends in diaper design in the U.S. market and Heidi Beatty, CEO, Crown Abbey, LLC, will share her expertise in the absorbent hygiene sector.
 
More than 50 companies will showcase their innovations and technologies during the evening tabletop exhibits and receptions. Participants will be able to discuss their needs with technical leaders and source better solutions for their products, Nov. 14-15.
 
Nominations are being accepted through August 7th for the Hygienix Innovation Award™. Three finalists will be selected to present their absorbent hygiene products on Tuesday, November 14^th to hundreds of senior-level professionals. The winner of the Award will be announced at the end of the event, Thursday, November 1^6th.

‘Best of Bangladesh’ -- the first ever sole ‘Made in Bangladesh’ show in Europe -- aims to open the doors for Europe to experience what the Bangladeshi industries has to offer.

As Bangladesh celebrates five decades of strong ties with Europe, in order to further strengthen the ties and deepen collaborations with the partners across Europe, Bangladesh Apparel Exchange, supported by the Bangladesh Embassy in the Netherlands, is organizing the event in Amsterdam, Netherlands on September 4th and 5th, 2023.

The ‘Best of Bangladesh’ aims to serve as a dynamic platform to showcase the progress and potential across diverse sectors of Bangladesh economy, especially manufacturing.

A total of 40 Bangladeshi companies each of which is the country’s best from apparel, textile, leather, Agro, jute, handicrafts, pharmaceutical, light engineering, digital industry, FMCG and bicycle will showcase their sustainable and innovative products in the Best of Bangladesh.  

Bangladesh economy ranks as the world’s 37th largest now and it’s rapidly-expanding. The ‘Best of Bangladesh’ is being organized to accelerate interests and burgeoning engagements between the entrepreneurs and private sector entities on both European and Bangladeshi sides. The event has been structured to serve as a platform to showcase the multifaceted progress made and potential across diverse sectors of Bangladesh’s economy.

There will be an inaugural and 7 interactive panel sessions at the Best of Bangladesh on the topics ‘Bangladesh – Perspectives From An Emerging Economy’, ‘Bangladesh - Your Sustainable Sourcing Destination’, ‘Empowering the Future: Advancing Safety & Well-being for Garments Workforce in Bangladesh’, ‘Bangladesh Agro-Food: A Next Opportunity for Collaboration’, ‘Impact Investing - The Next Frontier’, ‘Sustainable Synergy: Circular Economy, Climate Action & Bangladesh’s Future’, and ‘Digitization and Digital Economy in Bangladesh’.

July 12, the European Parliament adopted its position on the Ecodesign Regulation, which aims to improve the environmental sustainability and circularity of products placed on the EU market, including textiles.

While EURATEX recognises the importance of accelerating the green transition and welcomes the progress on the legislation, it regrets the EP’s approach to target the textile industry in a Regulation designed to be a framework legislation for all sectors.  

Representing 160 000 European textile companies, EURATEX has been highlighting that a successful legal framework is based on an inclusive and feasible approach, ensures sufficient capacity and sets a timeline for businesses to adjust. Therefore, EURATEX welcomes MEPs’ call for tailored support and smooth transition for SMEs. Strongly advocated by EURATEX, the European Parliament also strengthens the provisions on market surveillance, which is a key element for ensuring level playing field for EU companies in the Single Market.

As businesses already face difficulties to navigate through all ongoing policy and legislative initiatives, EURATEX appreciates the efforts of the EP to ensure legislative consistency, the lack of which may only create additional costs and administrative burdens for companies. The inclusivity and transparency of the future Ecodesign Forum have indeed received a positive boost.

EURATEX regrets that the European Parliament has overlooked the plea for legislative coherence on substances of concern and for keeping the ESPR aligned with existing chemical legislation to avoid overlapping or conflicting regulation. EURATEX advises that social sustainability aspects should be addressed within the due diligence legislative framework.

Regarding the future Ecodesign requirements for textiles, these will have to be based on reliable data, and supported by thorough analysis and impact assessments. The requirements should be set out in the textile-specific Delegated Act and should be developed with relevant stakeholders.

As the ESPR trialogue negotiations between the European Parliament, the Council of the EU and the European Commission unfold in autumn, EURATEX continues to stress the guiding principle of “fit-for-purpose” rules and the balance between high environmental objectives and competitiveness of companies.

Moreover, on Tuesday 11 July, the European Parliament's position on Industrial Emissions Directive (IED) was adopted by MEPs with 396 votes in favour, 102 against and 131 abstentions. EURATEX expresses concerns on this text because of the inclusion of standalone finishing plants in the scope of the new IED. This creates inconsistencies with the recently finalised Textile BREF document (adopted in Sevilla by all parties), which regulates industrial emissions for both pretreatments and finishing plants. Standalone finishing companies, typically SMEs, now face challenges to comply with specifications which were originally designed for different and bigger companies.

OETI – a member of the internationally active TESTEX Group – has bought the German company ECS to expand its service portfolio in the field of personal protective equipment (PPE).

OETI has been offering testing services for textile work clothing since 1983 – for about 40 years. Since the introduction of CE labelling for personal protective equipment and the enactment of the PPE Directive by the European Union in 1993, OETI has not only been testing textile personal protective equipment, but now on also certifies it in conformity with EU standards. In 1995, OETI was certified in Brussels as a Notified Body (0534) for type-examinations and quality assurance monitoring of personal protective equipment end products. Testing and certification is carried out in accordance with the current PPE Regulation (EU) 2016/425.

Testing and Certification Body for Eye and Face Protection, based in Aalen, was founded 15 years ago and is a globally active institution for testing and certification of eye and face protection equipment. The company is one of the leading independent testing institutions for personal protection products in laser applications and for welding work.

ECS tests and evaluates occupational health and safety goggles with and without a filter action, passive and active switching protection filters and shields for welders, and laser protection filters, goggles, and shields. The company also tests the optical properties of sunglasses, sports glasses, ski goggles, swimming goggles and motorbike goggles.

With OETI’s takeover, the ECS location in Aalen is retained, and all employees will continue working at ECS. The new Managing Director of ECS GmbH as of 1 July 2023 is Dipl.-Ing. Rolf Diebolder.

‘We are present on the European market, on the American market and, via a representative office, on the Chinese market. With the aid of the new distribution channels through OETI and TESTEX, we want to steadily advance ECS’ expansion and be present on all five continents’, says Managing Director Rolf Diebolder, explaining his strategic plans for ECS. ‘I would like OETI and ECS to develop a joint strategy in order to be able to offer existing and new customers of both companies a complete package which, when combined, will give us a unique selling point in the marketplace’, says Diebolder.

Diebolder also sees further potential in the cooperation with regard to protective laser clothing. According to him, this is where the laser laboratory commissioned by ECS could be used to make textiles laser-safe. In the future, there will be more and more ‘hand-held’ devices, i.e. laser welding devices, for which gloves and protective jackets are needed.

From circular knitting machines and braiders via upgrades to digital solutions, Mayer & Cie. presented at ITMA 2023 a wide range of solutions that make circular knitting machines and braiding machines even more durable and thereby more valuable, for which the long-established firm received a positive visitor response.

From machinery manufacturer to solution provider
Three circular knitting machines – a Relanit 3.2 HS, an SF4-3.2 III and the OVJA 2.4 EM – and an MR-15/18C/Single Deck braiding machine took up about half the floor space of Mayer & Cie.’s ITMA stand. That reflected the weighting of the trade fair presentation. Along with high-tech circular knitting and braiding products the Mayer & Cie. focus at this year’s ITMA was on solutions that increase the value and durability of its machines. Including the digital platform knitlink, the new Control 5.0 machine control system, the camera-assisted error recognition system knithawk, almost a dozen upgrade kits for existing machines and the new oiler system Senso Blue RS.

Trade fair debut for Mayer & Cie. braiding machine
Mayer & Cie. also exhibited a braiding machine at ITMA for the first time. The company has integrated the braiding division at is Albstadt headquarters since 2019. “Braiding machines are a part of textile machinery,” said Mayer & Cie. Managing Partner Benjamin Maye, “but we nevertheless saw presenting the MR-15/18C/SD braider at ITMA as an experiment – and are satisfied with the result. The machine attracted a great deal of attention and we were able to make interesting contacts.”

A positive conclusion on ITMA 2023
Expectations of this year’s ITMA were moderate, Benjamin Mayer said. “War, high energy prices, inflation and recession are the signs of the times. Not even an ITMA is going to change that.” In addition, there had been serious problems with the issue of visas that had made it impossible for many potential visitors to attend the trade fair.

The Mayer & Cie. management therefore judged its success not by the general demand but by the positive visitor feedback. “For us that was an indicator of our future competitiveness,” said CEO Benjamin Mayer, “and we can definitely be sure of that with our developments.”

Increasing energy and resource efficiency in the construction sector will be key to the EU’s ambition of achieving climate neutrality by 2050. By enabling the manufacture of strong, durable and lightweight products, composite materials can help the construction sector improve its environmental sustainability, as well as reduce total lifecycle costs. The latest EPTA industry briefing, Pultruded composites contribute to a more sustainable future for construction, discusses how pultruded composites answer the need for materials offering high performance, faster installation, corrosion resistance and low maintenance.

The report is available to download from the EPTA website.

The future of construction
As one of the largest global users of energy and raw materials, the construction industry is under immense pressure to improve its sustainability. At the same time, it must respond to demands for improved performance and reduced total cost of ownership. New materials will be needed to minimise the use of natural resources, enable a reduction of carbon footprint and facilitate circular economy practices. Choosing the optimum materials required for durability throughout the lifecycle will be increasingly important. A shift to off-site production is also forecast, where factory-controlled environments and automated processes can improve quality control, lower waste, and reduce work on site.

Lightweight pultruded parts can be pre-assembled into modules or complete structures in the factory for faster installation on site. Lightweight profiles lower energy use during transportation and installation, and a longer service life combined with minimal maintenance can deliver a reduced through-life carbon footprint. Pultruded parts such as profiles, gratings, beams, tubes and planks are increasingly found in a range of building, construction and infrastructure applications. Examples include bridge decks, fencing, stairs and handrails, train platforms, cladding, utility poles, modular building concepts, and window frames.

One application offering large growth potential for composites is bridges. Composite bridges are being designed to provide a service life of 100 years and unlike steel bridges do not require regular repainting to protect them from corrosion. Over recent years, pultruded glass fibre composite has become a highly popular choice for pedestrian and cycle bridges. Pre-fabricated ‘easy fit’ bridge decking planks, pre-assembled bridge modules and complete bridge ‘kits’ are now available. Corrosion-resistant composite bridges are ideal for use near water or on the coast, and in remote locations where regular maintenance operations would be difficult. A composite bridge can deliver the same performance as a steel structure with a weight saving of up to 50% or more. This enables more streamlined bridge designs which require less substantial supporting structures and foundations, greatly reducing consumption of materials and energy. Lightweight also results in easier logistics and simplified installation. Pultruded are more easily transported to the construction site, with lower fuel consumption, and easier to move on site, often reducing labour requirements and the capacity of lifting equipment.

A lifecycle approach
As the construction industry looks to the future, the environmental and economic benefits of composite materials linked to easier logistics and installation, durability and low maintenance are becoming increasingly valued. More projects are demonstrating the benefits of composite materials and standards covering the design, fabrication and installation of pultruded profiles are making it easier for the construction industry to use them. With ongoing development and collaboration, pultrusion has the potential to contribute to a more sustainable future for construction and many other industries. EPTA will continue to promote the advancement of pultrusion technology and its applications and foster sustainable practices within the industry.

Perlon® - The Filament Company - headquartered in Munderkingen, Germany, which specializes in the manufacture of synthetic filaments for the Paper- Technical Textile - Brush- Personal- and Dental industry, buys Shaun Filaments in Goa, India.

Shaun Filaments is a leading Indian producer of different types of filaments mainly for the Asian market. Perlon® herewith expands its Asian presence and market leadership in the following business segments: Paper Machine Clothing, Advanced Technical Textiles, Technical Brush Filaments and Personal Care.

“With the acquisition of Shaun Filaments, we are expanding our presence in the Asian market and creating a company that is geared towards the global filament industry of the future and we are expanding our market leadership in all segments. Shaun Filaments is a perfect fit for the Perlon® Group with its long-term experience, strong reputation and knowledge in the production of filaments for the Asian market.” states Florian Kisling, CEO of Perlon®.

The Perlon® Group will take over Shaun Filaments with all employees and production lines located in the Shaun Filaments factory in Goa, India.

Over 1.2 million people came together to Move For The Planet, a new global initiative by adidas that harnessed the collective activity of sporting communities across the world.

Over 173 million active minutes were tracked overall across countries in the adidas Running app with adidas pledging to donate €1 to Common Goal for every 10 minutes of activity logged across 34 sports between June 1-12 – up to €1.5m.

The contributions will support projects around the globe that educate and engage communities through sport. One such organisation selected by adidas and Common Goal is the ISF Cambodia (ISF), a charity with 16 years of experience using education and sport to change lives.

The specific project will enable the installation of solar panels to light their football fields – creating safer spaces for girls and the wider community to practice in whilst at the same time, using renewable energy.

In addition to the solar panels, together with Football for Future and Common Goal, adidas is facilitating education on environmental sustainability through sport for ISF with a focus on helping the organization to raise awareness of environmental action in the community.

This will complement ISF workshops on environmental protection, the use of single use-plastic and waste management processes, enabling the children and young adults involved to be positive role models for their community.

Move For The Planet is part of adidas’ wider sustainability initiatives as the company continues its mission to make what’s best for the athlete. Earlier this year, adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024. In 2022, 96% of all the polyester adidas used was recycled.

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.