From the Sector

Huntsman Textile Effects has introduced NOVACRON® Atlantic EC-NC, one of the the industry’s first blue elements that delivers chlorine- and nitrogen oxide (NOx)-fastness alongside lightfastness for textiles, ensuring garments to look as good as new for longer.

The NOVACRON® Atlantic EC-NC blue element completes Huntsman Textile Effects’ Non-Contrasting Concept and addresses the challenges faced by mills to deliver:

• Improved light-, perspiration- and chlorine-fastness
  Ideal for the production of light-medium shades of towels and bedding and T-shirts, shirts and trousers, the dye meets the most stringent home laundering program requirements of US and Japanese brands, and also performs well in other markets where chlorine is added to water supplies.
• High NOx resistance
  NOx present in the air makes textile products more susceptible to fading during transportation, storage and retail display. The high NOx resistance of NOVACRON® Atlantic EC-NC enables mills and brands to achieve positive differentiation with textiles that are less likely to fade.
• Operational excellence
  With unique application properties for both exhaust and pad processes, and outstanding compatibility with all other trichromatic dyes, NOVACRON® Atlantic EC-NC is a breakthrough in right first-time production.

The innovative IP-protected NOVACRON® Atlantic EC-NC dye is also a great addition to the successful NOVACRON® NC concept for earth tone colors. The earth tones – from sand to brown, olive, beige, khaki and grey – are popular in casual wear and sports apparel, as well as for home and hospitality textile products such as furnishing, towels and bedding.

Huntsman Textile Effects and Phong Phu International (PPJ) today announced a strategic partnership agreement that aims to promote PPJ’s growth in Vietnam as a manufacturer of  textiles and garments for brands and retailers all over the world.
Vietnam-based PPJ will leverage technical support from Huntsman Textile Effects to enhance its manufacturing processes across its denim/twill and knit mills, and develop new products that deliver sustainability along with advanced performance, protection and comfort.

The development of workwear and textile for the American, European and Japan markets  will be a key project for the two partners. They will use advanced Huntsman Textile Effects barrier solutions such as PHOBOL®, PHOBOTEX® and ZELAN™, along with other finishing effects.Huntsman Textile Effects will additionally support PPJ to promote its Sinnika Fabric collection, leveraging Huntsman’s advanced dyeing technology and finishing effects to deliver high-value market-focused solutions to brands and retailers.

The new agreement strengthens a  relationship that has already seen PPJ develop denim, knitwear and woven fabrics and garments using Huntsman Textile Effects technologies including AVITERA® SE dyes, NOVACRON® Atlantic dyes and High IQ® intelligent effects.