From the Sector

The corona pandemic continues to put a strain on health systems around the globe. Many places lack effective textile protective kit among others for their medical personnel. HeiQ, a Swiss specialty chemicals company, has developed antiviral and antibacterial protective kit that is quickly effective against Coronaviruses (229E), as confirmed in wide-ranging studies. In cooperation with HeiQ, the CHT Group is supplying this technology to the market to help decrease the global shortage in protective wear.

A wide number of studies have proven that viruses and bacteria can remain active on textile surfaces for a longer period. The SARS-COV-2 virus, which causes the COVID-19 disease, can stay active on a textile for up to two days and therefore be infectious. Shortages in textile protective kit create a high risk for medical personnel who are in contact with COVID-19 patients: often, doctors and nurses cannot change their protective masks and clothing as frequently as would be necessary in order to adhere to hygiene rules and to prevent the spreading of the virus.

The HeiQ Viroblock NPJ03 that has been developed by HeiQ is a new technology that is also effective against Coronaviruses (229E) thanks to its antibacterial and antiviral properties. Comprehensive studies have demonstrated the kit‘s effectiveness. A combination of silver salts with a vesicle technology deactivates bacteria and viruses on textile surfaces within a few minutes and renders the bacteria and viruses harmless. Textiles equipped in this way reduce the rate of infection by 99.99%, which stops the transmission and the spread of bacteria and viruses through textiles.

Viroblock can be used on all types of fibers – not only for protective kit and masks, but also for work clothing, bed linen, towels and home textiles. The kit is wash-resistant and still highly effective after 30 standard wash processes.

Archroma, a global leader in color and specialty chemicals, has partnered with the popular color inspiration site Design Seeds, on a series of seasonal stories featuring colors found in the Color Atlas by Archroma®. Design Seeds founder Jessica Colaluca and the site have more than 1,250,000 followers combined across social media platforms, and Design Seeds itself gets around 300,000 viewers every month.

“Archroma Color Management and Design Seeds is a match made in heaven,” said Colaluca. “I had declined partnering with brands or incorporating sponsored content on the site for over seven years until I met the incredible folks at Archroma. Beyond our obvious shared passion for color, we share a dedication to empowering designers. And as a designer, I fell in love with the Color Atlas. It is a brilliant system overflowing with modern color.”

Through the site, Colaluca provides daily color stories, utilizing dynamic, thought-provoking images. In a new Design Seeds feature sponsored by Archroma she creates ‘seasonal atlas’ which offers storied vignettes of creative color and inspiration. Color Atlas by Archroma® codes are provided for all colors in the inspiration resource. The ‘seasonal atlas’ is catalogued on the Design Seeds site, distributed at trade shows and is available for download.

“It’s critical to designers working in today’s global fashion industry to select color that is achievable from the very start of a project,” says Chris Hipps, Global Director, Archroma Color Management. “Here at Archroma, our suite of color tools, from the Color Atlas to our online Color Search tool to our industry-renowned Engineered Color Standards, are all designed to help designers capture their inspiration, and ensure that their color choices remain consistent across global production processes.”

“We brainstormed on how to enhance what we can offer creatives through our partnership and that is when the concept of the ‘seasonal atlas’ was born. Through Archroma’s sponsorship, I am able to create the expanded inspiration resource on the site. And by featuring Color Atlas codes, folks are getting a gorgeous color match from concept to execution which I believe no other system can provide,” adds Colaluca.

When creating Design Seeds, Colaluca mixes each color swatch individually. She uses digital software much as she had gouache paint back in the early days of her career. For the seasonal atlas she then works with the Archroma team to translate her collection into selections from the 4,320 swatches in the six-volume Color Atlas. Fans of any color story can then refer to the Archroma color number which references swatches in the Color Atlas. Each color is readily available as an Engineered Color Standard and the digital reflectance data. All colors are also supported in Color Atlas Online (coloratlas.archroma.com) with dye formulas on multiple substrates, Hex, CMYK, sRGB values and a selection of surrounding similar Colors.