From the Sector

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

Intertextile Shanghai Home Textiles concluded its 27th autumn edition in early October. Held alongside four other concurrent textile shows, the fair was the only major event for this sector able to take place in China during this season, providing a much-needed business platform for 735 exhibitors and 20,106 trade buyers. The fair was held at the National Exhibition and Convention Center (Shanghai).

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd expressed: “Due to the valuable cooperation of many parties and the continued support of our exhibitors and other partners, we were able to hold the fair as scheduled despite a number of challenges. Since the pandemic situation was brought under control in China last year, we have expended considerable resources to ensure our textile fairs still take place to provide trading platforms that connect the global industry. This edition was especially important as it was the only major fair to take place in the country at this time.”

While a number of international exhibitors participated this year with individual booths, the Belgium Pavilion presented home and contract products and five Chinese regional pavilions from Hangzhou, Shaoxing, Huzhou, Haining, and Tongxiang also featured. Two trend forums also provided inspiration for 2022, while the IKASAS Japanese Home Design Gallery, New Voices of Top Youth Upholstery Designers City Roving Exhibition and China International Fiber Art Exhibition gave further insights into various aspects of the industry.

Fair’s fringe programme highlights sustainability, design and more
As with all of Messe Frankfurt’s textile fairs around the world, sustainability is a big focus. A number of events under this focus took place in the fair’s fringe programme, including a half day forum titled How Sustainable Fashion is Reshaping Lifestyles, with a range of innovative companies and prestigious universities participating as speakers.

The Design Talk session featured a series of presentations from leading international designers, including from China, Japan and Europe, to share their design insights. And a new concept this year, titled New Voices of Top Youth Upholstery Designers – Intertextile Upholstery Design and City Roving Exhibition, showcased the work of six groups of young local designers from across China who presented the interior design ideas of their generation through displays and a forum. And reflecting the changes that continue to accelerate in the industry, a number of e-commerce and cross-border trade events took place, including sessions from the likes of JD Home, AliExpress and Tmall.

The 2022 Intertextile Shanghai Home Textiles – Spring Edition will take place from 9 – 11 March, while the Autumn Edition is scheduled for 23 – 25 August 2022.

• HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.

Originally conceived as a low-cost, high-volume alternative to knitting and weaving, nonwovens was already expanding its market boundaries by the 1970s with new applications in ‘disposables’ such as diapers, hygiene and teabags.

In the past five decades, the nonwovens business has exploded in all directions, reaching a global market worth USD 40.5 billion in 2020, projected to grow to USD 53.5 billion by 2025. This annual growth rate of 5.7% (MarketsandMarkets, Nonwoven Fabric Market Report) is based on countless new applications and expansion into durable, as well as additional disposable, products.

Major growth drivers include the hygiene sector, and filtration media for power plants and air conditioning systems. Especially during the peak of the COVID pandemic in 2020 and 2021, demand in the hygiene sector multiplied. Worldwide capacities for both meltblown and spunlace production rocketed compared to a normal business year. Swiss Autefa Solutions, for example, significantly benefited from this trend, notably with the launch of a fully-automatic machine for producing face masks.

The automotive industry is the second big growth area, with many new applications being pioneered. The trend to electric and hybrid vehicles has helped this, as nonwovens reinforced with carbon fibres are widely used as battery housings.

Swiss nonwovens competence
Innovative applications across all sectors have driven the rapid evolution of sophisticated nonwovens machinery. Today’s trends demand higher productivity, sustainability and Industry 4.0 compatibility – demonstrated by the full equipment portfolio of Swiss Textile Machinery member Autefa Solutions. With V-Jet Futura, the company recently sealed the link in its product range between web forming and drying technology. This latest Hydroentanglement Machine, together with the SQ-V Square Drum Dryer, embodies advanced technology combined with significant reductions in energy consumption compared to other process solutions.

A vital contribution to nonwovens production is offered by Rieter subsidiary Graf, a leading supplier of clothing and combs for carding and combing processes in spinning and nonwovens. Graf's Hipro card clothings – suitable for any man-made fibres in the nonwovens sector – are focussing on higher productivity. Their superior performance delivers up to 10% higher throughput and greater carding efficiency compared to conventional clothings. These reliable card clothing elements also ensure a consistently reproducible high web quality, as well as 20% fewer failures in the web, thanks to the precise fibre transfer to and from the cylinder.

Another constant trend in nonwovens today is the drive for better quality. Manufacturers want to take charge of contamination levels in their processes, as well as eradicating defects which may arise during production. Uster Technologies, a leading provider of quality management solutions from fibre to fabric, offers a combined solution to achieve both these required quality standards. At the fibre preparation stage, Uster Jossi Vision Shield N ensures the best possible initial inspection and removal of contamination. Then, at the end of the production sequence, Uster EVS Fabriq Vision N handles automated detection and marking of all the main defects caused during production. This combined solution avoids material waste and takes full advantage of the potential for process optimization.

ISKO announces its participation in CSAIL’s Alliances programme, a collaboration with CSAIL researchers, students and industry partners. Through participation in the programme, ISKO will contribute its expertise in textile innovation and collaborate on the research and development of smart textiles and wearable technologies.

The company joins a network of 26 industries – from startups to big organizations – including AI and machine learning, aerospace, healthcare, life sciences and telecommunications, as well as retail, media and entertainment.

With the goal of overall advancement of the textile and denim industry through the development of smart and wearable solutions, ISKO is stepping up to lead the change through these technologies and their many possible end-uses. The work is done in compliance with ISKO’s Responsible Innovation™ approach.

ISKO brings its innovative and agile structure, impressive production capacity and textile knowledge to the CSAIL programme which has over 1200 people, 60 research groups, 120+ researchers, 600+ students and over 900+ active projects.

• Riri’s SS 2022 collection explores the mind of the future.
• Bright colors, vintage themes as well as timeless designs and attention to detail, combined with concepts that highlight history and processes.

Riri Group’s gaze looks to the future once more, offering a line of accessories where creativity meets cutting-edge technology. This is the scenario spawning the new SS 2022 collection; a range of innovative proposals each representing a different emotional response to the pandemic, an attempt to interpret the emotions, needs and desires of consumers in the coming years.

The Italian-Swiss group, that for almost a century has committed to creating zips and buttons for the world’s most important fashion brands, doubles down on its forward-looking vision. The result is SS 2022 collection, featuring three different aspirational paths to read into the emerging feelings of the “new normal” that is our time and that may characterize the near future.

REJOICE
Inspired by sensations of euphoria and breaking free from melancholy through evasion and exuberance, Rejoice is the line that sees in positivity and joy of re-living the answer to the months of pandemic and negativity. The optimism that is to come takes the form of a creative and extrovert style, even when it comes to accessories. The inspiration, a triumph of bright colors and timeless styles, comes straight from the streets of Boca, one of Buenos Aires’ most popular neighborhoods thanks to its combination of colors and creative scene. Thus, the Eloxal rio zip is presented once again: with its aluminum chain and colored teeth, matched with a multi-color effect puller. In the range, we can also find the Nylon zip, featuring changing colors matched with buttons that echo their color variations, or the Filmetal 14 zip, big and with eye-catching writings, embossed on the tape.

REBIRTH
Going back to the future, in a more respectful and responsible way, through a rebirth that comes to be thanks to a closer relationship with nature. In this line history and processes through which the product is made are pivotal to tell a new way to approach the world. The range comprises zips and buttons developed with natural material and processed manually. A return to the basics as well as the constant research to reduce resources use respecting the planet are foundation of this line. Part of the Rebirth line are the copper jeans buttons, with a special water-based paint finishing, transparent and protective, or the hemp-derived bio-plastic eyelets, as well as the galalite buttons, a particular bio-degradable plastic, derived from processed milk proteins. A major innovation are our tapes entirely made of recycled polyester, evidence of the commitment by Riri Group to reuse resources.

TIMELESS
Timeless elegance, essential luxury mixed with the highest quality standards for top-of-therange products. Design, materials and colors featuring in this line break away from seasonal trends to become timeless must-haves, essential yet elegant. Every piece is cared for in every detail, created specifically to leave a lasting mark. Buttons, chains and pullers are either made of gold and silver, or they feature the clean and elegant tone of stainless steel. Among the zips, stand out Metal and Simmetrical with luxury finishings, whilst tapes are made with refined materials, such as leather and satin. Essential yet researched, this range comes with square and oval cuts, with geometry being functional and complementary to a timeless elegance.

• Several members of TMAS – the Swedish Textile Machinery Association – are actively advancing new coloration technologies as part of a wave of innovation that is currently sweeping out from Scandinavia.

New manufacturers of regenerated cellulosic fibers as alternatives to cotton and synthetics, for example, have been gaining a lot of attention recently, as they scale up to meet demands for a circular approach to the manufacturing of textiles and garments.

These companies have, in turn, been embraced by major Scandinavian brands such as the Danish clothing company Bestseller, Finnish fashion house Marimekko, Norwegian outdoor brand Bergans and Sweden’s own H&M Group.

Fiber journey
From the field or the forest to the retail shelves, however, the journey of every single textile fiber is currently a long one, in which it passes through many hands and moves around the world. The good news is that many of these individual stages are now being greatly simplified by digitalization.

“Digitalization will lead to a significant reduction in garments that for one reason or another are never sold and end up in landfill,” says Therese Premler-Andersson, Secretary General of TMAS. “There will of course, be a huge ecological benefit.”

At the very center of any fiber’s journey, once it has become part of a knitted or woven fabric, are the dyeing and finishing stages of textile production. Dyeing and finishing currently involves many washing and drying process steps which add a huge burden to the overall carbon footprint of finished garments and textile products.

Coloreel expansion
Here is where the latest fully digital technologies of TMAS member companies are making a dramatic difference, such as the instant thread coloration technology, of Coloreel, which has just raised SEK 100 in new financing to support its market expansion and growth.

Initially targeting the embroidery market, Coloreel technology enables the high-quality and instant coloring of a textile thread while it is actually being used in production and can be paired with any existing embroidery machine without modification, while also making it possible to produce gradients in an embroidery for the first time.

Based on a CMYK ink system, Coloreel’s advanced rapid color formulation software and high-speed drive technology allow a single needle to carry out what previously required many multiples of them to do – and with much more consistent stitch quality,

In addition, existing thread dyeing plants can add a single solid color to a thread, but by instantly coloring a white base thread during production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors. Color changes along the thread can either be made rapidly from one solid color to another, or gradually, to make smooth transitions or any coloring effect desired.

This provides big benefits when it comes to sustainability. There is a significant reduction in wasted inks, while water usage is minimized, and production speeds are increased. The technology allows set-up and lead times to be reduced as well as significant flexibility in production schedules, while eliminating the need for large thread inventories.

“Our system is allowing customers to achieve color effects that have never been seen before – and at a new level of efficiency,” says VP of Sales and Marketing at Coloreel, Mats Sjögren. “We are setting the new benchmark for the embroidery industry.”

Despite the Covid-19 pandemic, Coloreel, has recently successfully delivered units to companies in Europe, the United States and Asia, and has also partnered with the world’s largest distributor of embroidery machines, American Hirsch Solutions, which has already installed the technology at a number of customers in the USA.

imogo
Another TMAS member achieving rapid progress is imogo, which is currently installing its first industrial scale Dye-Max spray dyeing line at the plant close to Borås of Swedish commission dyeing company 7H Färgeri – the Nordic region’s most complete dyeing and processing plant.

The new line has a working width of 1.8 meters with an operating speed of up to 50 meters for the reactive dyeing of cellulosic fiber-based fabrics. In addition, it can carry out the application of a wide range of fabric pre-treatments and finishing processes, providing the company with unbeatable flexibility in production.

A proven Mini-Max laboratory unit for pre-determining application volumes and color matching has also been installed at the 7H plant.

With the potential to slash the use of fresh water, wastewater, energy, and chemicals by as much as 90% compared to conventional jet dyeing systems, the DyeMax has gained considerable attention since the concept was outlined and a prototype machine constructed in 2019.

The application unit of the Dye-Max consists of a closed chamber containing a series of spray cassettes with precision nozzles for accurate and consistent coverage, in combination with the patented imogo Pro Speed valve that controls the volume to be applied.

“We are achieving an extremely low liquor ratio of around 0.5-1 liters per kilo of fabric and we fully control the pickup, applying precisely what is required to the specific fabric,” says imogo founding partner Per Stenflo. “Compared to traditional padders there is no contamination of the dyebath or dilution of the dye liquor to worry about.”
Fast changeovers with virtually no waste, together with a high production speed, enable a high productivity and unmatched production flexibility.

“The Dye-Max will be implemented in 7H daily production and producers and brands are welcome to visit when the Covid-19 situation allows. They are also welcome to do test productions at 7H to verify the performance on their fabrics.”

Perfect bridge
“Such new digital technologies from TMAS members represent the perfect bridge for sustainable new fibers on their route to the finished garments of responsible brands on the retail shelves,” concludes Therese Premler-Andersson. “There is now a real momentum building industry-wide for new circular manufacturing, and TMAS companies intend to be very much a part of it.”

• "Dibella up" records its first big success

Aalten, "Dibella up" is bearing its first fruits. Since the launch of the recycling concept initiated in August 2020, six tons of sorted laundry items have already been returned to Dibella and converted into new ones by the company in farsighted reuse projects. The customer who has been involved in the project from the very beginning is Lamme Textielbeheer from Nederhorst den Berg. The Dutch textile service provider sees the initiative as an important measure for more appreciation of resources.

Dibella has taken the closed-loop approach of the textile service as a model and has taken a step towards a completely closed cycle with the "Dibella up" project. The system includes unlimited reuse and recycling of the fibre raw materials bound in the textiles. To this end, the company's own textile qualities, which are selected from laundries, are taken back and passed on to selected upcycling projects. Polyester-cotton blended fabrics are processed there into high-quality bags. Pure natural fibre textiles as well as blended fabrics with at least 50 percent cotton are chemically converted into an important raw material for cellulose fibre production, while the remaining polyester is still being thermally recycled for technical reasons.

Six tons of laundry from the Netherlands

Lamme Textielbeheer was immediately enthusiastic about the "Dibella up" initiative. The committed company has been involved in various Dibella sustainability projects for many years and recognises the future-oriented character of the new project. "Our will to cooperate was immediately clear after Dibella's managing director Ralf Hellmann presented the upcycling project, because we see it as an important measure for the prudent use of resources," reports Jan Lamme, managing director of the company of the same name. "Within a very short period of time, we therefore jointly started to take back our discarded, no longer usable old textiles. In this way, we have already been able to return six tonnes of laundry for a new product cycle. This corresponds exactly to our idea of upcycling!". "Dibella provides stable, reusable cartons for shipping," says a delighted Frank David, Lamme's Assistant Operations Manager. "This makes collection much easier for us and we don't have to take any means of transport out of our laundry".

Prepared for the mega-trend of recycling management

Dibella would like to build on the initial joint success and further expand the initiative for a closed textile cycle in the industry. "The awareness of sustainability is high in the textile rental service. But the next mega-trend is already emerging. The future lies in closed-loop recycling. With "Dibella up", we are offering our customers the opportunity to get involved now and make resources usable in the long term. We are happy about every new cooperation partner who appreciates the value of textiles as much as we do".

• Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”

At a total length of over 71 metres, the Montex finishing line that has just been installed by Monforts for Acafintex at its plant in Puebla, Mexico, is one of the highest capacity stenters the German technology leader has delivered to date.

Puebla is known as the epicentre of Mexico’s textile and clothing industry and is ideally placed for supplying both the USA and Europe, being three hours from the Gulf of Mexico for shipping via the Atlantic, and five hours from the Pacific coast as well.

Mexico's textile and clothing industry spans the entire production chain – from cotton growing and man-made fibre production to the manufacture of yarn, fabric, finished clothing and accessories. The industry is estimated to directly employ around 640,000 workers and to provide livelihoods for many more people indirectly. The country is a key supplier of textiles and clothing to the USA, but has faced fierce competition from China, which has until recently been the largest supplier of textiles and clothing to the US market.

However, the position of Mexico in the US import market has become more stable following the signing of the United States-Mexico-Canada Agreement (USMCA), which came into force in July this year. The country has also been a key beneficiary of the current trade war that is raging between China and the USA.

In addition, there is scope for higher sales in Mexico’s domestic market. The country has a population of 129 million people who are becoming increasingly prosperous, with a large proportion of younger people who are spending more on clothing.

Flexible operation

Founded in 1986, family-owned Acafintex operates as a commission dyehouse, finishing both knitted and woven fabrics for local companies in Mexico, in widths of between 100cm to 3.6 metres. The company is run by father and son team Don Francisco and Lic Francisco Moyano.

“We have very flexible operations for fabric finishing and also produce and sell our own fabrics for both the fashion industry and for the uniforms market,” says Don Francisco. “These days, we are increasingly finishing materials for technical textiles and for the automotive industry too. We have both local and international suppliers of both yarns and base fabrics and make sure we choose the best and most reliable sources. Exports now account for over 40% of our sales.”

European contract

With a  width of 3.8 metres, the new Monforts Montex line at Acafintex is equipped with no less than 12 double TwinAir drying chambers to meet the requirements of specific technical textiles to a European customer, in a contract secured following the company’s ISO 9001 certification in 2019. The line is equipped with an integrated heat recovery system and also benefits from an exhaust air cleaning system to ensure the most resource-efficient processing available on the market.

On the Monforts TwinAir system, the airflows above and below the fabric being dried can be regulated completely independently of each other, with Optiscan Auto-Balance fully controlling the distance between the fabric and the dryer nozzles via variable-frequency fan motors and CCD chip evaluation. As a result, the evaporation rate of the stenter and its energy utilisation are always fully optimised. Contact-free drying eliminates the possibility of fabric marking or stitch draft.

Highly-intuitive Monforts Qualitex visualisation software allows all machine functions and process parameters to be assessed and controlled easily, and thousands of article specific settings and formulations to be called up at any time – with 100% reproducible results.

In combination with an existing Montex stenter, the new line has expanded finishing capacity at Acafintex to an annual 20 million linear metres.

Modifications

“From the installation to the start-up, we were supported by a team of Monforts technicians and local representative Arnulf Thaler at Sattex here in Mexico,” says Lic Francisco. “Of course, every installation has its challenges and with such big machines we needed to modify several things inside the factory and also required certain modifications from Monforts which were all carried out successfully.”  

Forced, like much of the textile industry globally, to temporarily suspend operations at the height of the Covid-19 pandemic, Acafintex is now back to full production, having installed the necessary safety measures for its employees, and is anticipating a bright future.

“We are passionate about developing new materials in search of mutual benefit for both our clients and suppliers, as well as our own workforce and the environment,” Don Francisco Moyano concludes. “Investment in the latest technology like this new Monforts line plays a key role in helping us achieve our long-term goals.”