From the Sector

Archroma and Cotton Incorporated, a research and promotion company for cotton, have renewed their eight-year collaboration to help accelerate the shift to more sustainable circular economy.

The two organizations began working together in 2016 when Cotton Incorporated approached Archroma with the goal of developing a dyestuff from the byproducts of cotton production.

The U.S., the world’s third-largest cotton producer and largest exporter, produces sustainable cotton fiber for the textile and apparel industry as well as cottonseed for food and animal feed. Cotton farming and processing also generate byproducts, such as burs, stems and leaves, that are used to create insulation, packaging, erosion control products, and more. Cotton Incorporated recognized the potential to use these natural byproducts to produce dyes.

Drawing on a century-long heritage of sulfur dye innovation, the Archroma research team was able to apply its patented EarthColors® technology to create DIRESUL® Earth-Cotton using cotton by products from the U.S. supply chain. An alternative to the usual oil-based dyes, Earth-Cotton allows brands to offer textile products in warm natural shades, using cotton to create both fabric and dye.

The fashion industry, which has strategic importance for the Turkish economy with its value-added production, employment, and exports, came together with representatives of global brands and Laison offices at the 'Green transformation' summit. At the meeting hosted by the Istanbul Apparel Exporters' Association (IHKIB), the studies carried out in the process of adaptation to the Green Deal were put under the spotlight, and the expectations of the Turkish fashion industry from the stakeholders were also expressed.

The opening of the meeting, attended by representatives of relevant ministries and foreign representations, national and international fund providers, as well as brands and buying groups were brought together, was made by Türkiye Exporters Assembly (TIM) and IHKIB President Mustafa Gültepe. In his speech, Gültepe underlined Türkiye's importance in the global apparel industry, by realizing approximately 3.5 percent of world apparel exports. Gültepe continued as follows:

"As IHKIB, we aim to increase our current annual exports, which are around $20 billion, to $40 billion. The road to the goal goes through Europe and America because the European Union is our largest market in apparel. We export 60 percent of our total apparel exports to EU countries. When we add other European countries and the USA, the ratio approaches 75 percent. While working on alternatives for the $40 billion in exports, we need to focus more on the European and U.S. markets because, as the data shows, the path to $40 billion in apparel exports goes through Europe and the U.S. We already have long-standing collaborations with brands centered in Europe and America. With our knowledge, speed, production quality, design power, and geographical proximity to Europe, we distinguish ourselves from competitors. We took a very important step in the transformation process exactly one year ago. We shared our action plan, which is a road map for our fashion industry's compliance with the Green Deal, with the public on January 30, 2023."

After Mustafa Gültepe's opening speech, Euratex Director General Dirk Vantyghem, Deputy Director General of the Ministry of Trade Bahar Güçlü, and Deputy Secretary General of ITKIB Özlem Güneş made presentations regarding the ongoing efforts in the Green Deal process.

Dirk Vantyghem discussed the sustainability strategy of the textile and apparel industry and the expectations from the EU administration, while Bahar Güçlü provided information about the reflections of legal regulations related to the Green Deal on Türkiye.

Deputy Secretary General of ITKIB Özlem Güneş emphasized the significant opportunity that the Green Deal represents for the Turkish apparel industry, providing comprehensive insights into the efforts conducted by IHKIB regarding the Green Deal adaptation process.

Celanese Corporation, a specialty materials and chemical company, and Under Armour, Inc., a company in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex. This new alternative could unlock the potential for end users to recycle performance stretch fabrics, a legacy aspect that has yet to be solved in the pursuit of circular manufacturing with respect to stretch fabrics.

NEOLAST™ fibers feature the powerful stretch, durability, comfort, and improved wicking expected from elite performance fabrics yet are also designed to begin addressing sustainability challenges associated with elastane, including recyclability. The fibers are produced using a proprietary solvent-free melt-extrusion process, eliminating potentially hazardous chemicals typically used to create stretch fabrics made with elastane.

NEOLAST™ fibers will be produced using recyclable elastoester polymers. As end users transition to a more circular economy, Celanese and Under Armour are exploring the potential of the fibers to improve the compatibility of stretch fabrics with future recycling systems and infrastructure.

In addition to the sustainability benefits, the new NEOLAST™ fibers deliver increased production precision, allowing spinners to dial power-stretch levels up or down and engineer fibers to meet a broader array of fabric specifications.

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

To realise that vision, the industry and policy makers need to work together on a mix of policy measures and initiatives, which are coherent and offer a transparent and predictable framework for our companies, and make them more resilient and competitive.

These policies should focus around four points:

Develop and implement a “smart” EU industrial policy
Europe should create policies which enhance competitiveness, instead of creating administrative burdens. To EURATEX, each new piece of legislation should undergo a “competitiveness test” to critically look at the impact of the new rules. Europe should also create a favourable environment to promote education and jobs in the industry. The EU textile industry currently employees 1,3 million people, 30% of which is above 50 years old. A critical bottleneck for the textile industry is to attract (young) people and make sure these people have the right set of skills, to operate in a changing textile ecosystem. EURATEX also asks the EU to invest in innovation and digitalisation as they are key to the European competitive advantage. Not only, as the last years have proved, Europe should provide companies with access to sustainable energy at lower prices.

No sustainability without competitiveness
The EU Strategy for Sustainable Textiles is pushing our sector towards new business models with a lower environmental footprint. To realise that ambition, no less than 16 regulatory proposals are on the table, each of them with a different timetable, managed by different departments of the European Commission. EURATEX is committed to sustainability, but asks for economic realism. This set of new regulations needs to be coherent, enforceable, feasible and applicable for SMEs, and not push textile companies out of the market. Moreover, some member states are moving forward faster and some legislations will be decided at national level, creating fragmentation of the market. Such scenarios will hamper Europe and its possibilities to grow.

Ensure free and fair trade
With $224 billion in sold merchandise, Europe is the second major world exporters of textiles and clothes after China ($321 billion). It is therefore important that the global market should be open, free and fair for our industry to continue to thrive. Besides the support to FTAs in general, EURATEX wants to emphasise that all trade agreements should offer effective market access for EU companies and a level playing field in these markets. A free and open market should go hand in hand also with protection against free riders. The EU must always consider enforcement and enforceability when making new laws; it should also take action together with the member states for a better coordination with harmonised criteria for action among Customs Authorities.

Incentivise the Demand for sustainable textiles
Sustainable textile products typically come at a premium price, making it difficult for many consumers and buyers to purchase such products. Many surveys across Europe confirm that around 50% of interviewees do not purchase sustainable fashion products and the main reason is price. EURATEX believes that, to create a demand and help consumers to buy a (genuine) sustainable textile product, there should be standard requirements and fiscal incentives. Public authorities should also implement green public procurements, by increasing the importance of sustainability criteria in their evaluation grids.

Since 1967, ‘OETI - Institute for Ecology, Technology and Innovation’ has made a name for itself worldwide as an accredited and notified centre of excellence. With decades of experience as a service provider, the company specialises in the testing and certification of textiles, leather, personal protective equipment (PPE), floor coverings and interior furnishing materials. It also assesses indoor air quality. As a founding member of the international OEKO-TEX® association (1992) and official OEKO-TEX® testing institute, OETI also comprises the entire OEKO-TEX® product portfolio.

Between its own international branches and the branches of OETI’s Swiss parent company, TESTEX AG, OETI’s network of locations spans several continents. Recently, one more branch has been added in Pakistan (headquartered in Faisalabad).
OETI Pakistan is managed by Akhlaq Hussain, who has decades of experience in the textile and apparel industry for testing, inspection, certification, auditing, product safety, training and sustainability management.

Akhlaq Hussain’s main goal is to ‘create visibility for the OETI brand in Pakistan. We want to offer sustainable, reliable, and competitive services to Pakistan’s textile industry. My aim is to foster Pakistan’s exports by offering more sustainable certifications and training in environmental and social topics as well as due diligence in supply chains, which are in high demand in European countries.’

Markus Lang’s - OETI’s Global Head of Marketing & Sales – main goal is to ‘increase the awareness of sustainability within Pakistan’s textile and leather industry, which is also the main objective of our future development.’

Mimaki Europe, a provider of industrial inkjet printers, cutting plotters, and 3D printers, has announced the introduction of two technologies at ITMA 2023: a Textile Pigment Transfer Printing System and the Neo-Chromato Process. These innovations are showcased for the first time, and ahead of commercial availability, at the exhibition in Milan, Italy, solidifying Mimaki's commitment to sustainable and environmentally friendly solutions in the textile printing industry.

Mimaki’s New Textile Pigment Transfer Printing System
The transfer printing method is more sustainable than both analogue and digital textile dye printing methods with zero water consumption and substantially lower CO₂ emissions. The system comprises three essential elements: the Textile Pigment Ink, the Transfer System and the Textile Pigment Transfer paper, Texcol®.

Texcol® is a transfer paper pioneered by Dutch paper manufacturer, Coldenhove that allows for transferring a digital print using an environmentally friendly 3-step transfer process to create a vibrant application on a wide range of materials, including natural fibres. The design is initially printed onto the paper using a customised TS330-1600 - Mimaki’s high-volume, high-quality dye sublimation printer - and Mimaki’s new pigment inks developed for the process. The module that adapts the TS330-1600 will be available as an option for existing and new Mimaki customers in Q3 2023 but is being previewed on the Mimaki stand at ITMA.

Mimaki’s new Textile Pigment Ink is undergoing bluesign certification before commercial availability. bluesign is a renowned certification programme that ensures the highest levels of safety, environmental friendliness, and sustainability within the textile and apparel industry.

As the final stage, the Texcol® paper undergoes a one-step waterless process, through an entry-level calendar machine onto the textile of choice.

Cyclical textile technology
Mimaki is also debuting its new, unique Neo-Chromato Process, which revolutionises the reuse of coloured polyester textiles.

By decolourising polyester textiles that have been dyed using dye sublimation technologies, this innovative process allows materials to be re-printed or dyed immediately, contributing to a smaller circular economy. There is no limit to how many times reused polyester can be treated with the Neo-Chromato Process and the process itself minimises water usage and pollution by enabling the disposal of the absorbent paper and decolouring solvents used in the process as burnable waste.

At ITMA 2023 in Milan, Zünd is focusing on the advantages of digital single-ply cutting in modern garment production.

At the show, Zünd will demonstrate the advantages of individual cutting on demand and what benefits single-ply cutting of textiles offers. In the course of digitalization, the market environment of the apparel industry has changed. Producers are responding to increasing digitalization and ever-shorter product life cycles by investing in lean and highly automated production workflows. Solutions from Zünd supported process streamlining from ordering to cutting while minimizing manual interventions.

Zünd's single-ply cutters are the cutting tools in digitized production, offering manufacturers flexibility and profitability. Intelligent automation functions, optical solutions and software tools facilitate resource optimization, keep an eye on material consumption and support employees who can turn their attention to value-adding activities. With digital single-layer cutting, manufacturers speed up their cutting and expand their production capacities at the same time. They can accept orders at very short notice and easily meet delivery times thanks to highly economical and efficiently scalable on-demand production. Peaks in demand can be easily managed.

Zünd cutters give users new flexibility in their production workflow. He can work with complex motifs, demanding textiles and different shapes. The cutting technology enables the apparel industry to produce highly individualized customized garments in small batches and on demand just as economically and efficiently as in high volumes. It can process and handle more orders in less time. At the same time, both material and time are saved. In combination with the MindCut production software and precise single-layer cutting, there is almost no waste. The cut parts can be nested very close to each other and close to the material edges. This not only offers considerable savings potential, but also helps to reduce the ecological footprint.

Freudenberg Performance Materials Apparel is expanding its Super Elastic Interlinings Range with the introduction of the apparel industry’s first 100% recycled thermoplastic elastomers (rTPE) base content interlining series. In recognition of the growing use of elastic interlinings in apparel and building on the principles of Freudenberg Performance Materials´ Apparel’s House of Sustainability, these new products speak for high-quality and sustainable solutions.

The new, 100% rTPE base content interlinings are offered in 40-90 g/m2 weights, with wide applicability – from lightweight knit fabrics with applications in leggings and sports bras to elastic woven fabrics that require medium-to-heavy weights, such as denim, maternity clothes, or casual wear. Sustainable without compromising on quality, the new interlinings offer exceptional elasticity and retain excellent recovery capabilities.

The 100% rTPE base content interlinings reduce the need for virgin materials in apparel while also reducing the demand for the extractive practices necessary to produce such materials. Furthermore, the use of recycled components reduces materials in landfills and oceans, in consideration of full-garment lifecycle management.

• Lenzing again recognized for sustainable sourcing, innovation and transparency
• Lenzing achieves the highest category for the third time already

The Lenzing Group achieved first place in the “Hot Button Ranking” of the Canadian non-profit organization Canopy, thus confirming its leading role in the areas of sustainability and responsible wood and pulp sourcing. Lenzing can also once again celebrate a dark green shirt, synonymous with the highest category.

In this ranking, which receives a lot of attention in the textile and apparel industry, Canopy evaluates the world’s 34 largest producers of cellulosic fibers in terms of their sustainable wood and pulp sourcing, their efforts with regard to the use of alternative raw materials and their achievements in the protection of ancient and endangered forests. Resource preservation is a key element of Lenzing’s corporate strategy and at the core of its innovation agenda. The sustainable production of TENCEL™, VEOCEL™ and LENZING™ ECOVERO™branded specialty fibers is based on these principles.

Promoting the circular economy
With its REFIBRA™ and Eco Cycle technologies, Lenzing offers solutions for transforming the textile and nonwovens industries towards a circular economy. In line with its vision for the circular economy, “We give waste a new life. Every day.” Lenzing is driving the industry toward a full circular economy by striving to give waste a new life in all aspects of its core business and developing circular solutions together with potential partners inside and outside the current value chain. A milestone on this path is the cooperation with the Swedish pulp producer Södra. The two global market leaders, who have been proactively promoting the circular economy in the fashion industry for many years, are joining forces to give the topic a further boost and make a decisive contribution to solving the global textile waste problem by making fibers from post-consumer textiles.

Today, Lenzing offers lyocell fibers made from 30 percent recycled cotton waste. The company aims to launch lyocell, modal and viscose staple fibers with up to 50 percent recycled post-consumer content on a commercial scale by 2025 and to develop a new circular business model by closing the loops for post-consumer waste. By 2025, the company plans to enter into further partnerships with 25 key supply chain companies.

SHIMA SEIKI announces a sales promotion package for the apparel industry together with KDDI, Linking 3D fashion design with cross-reality― realizing digital catalogs, VR showrooms and new customer experience allowing 360-degree viewing without actual samples

Leading fashion technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan together with telecommunications company KDDI Corporation of Tokyo, Japan launched "XR Mannequin for APEXFiz," a sales promotion package that links SHIMA SEIKI's APEXFiz design software for the apparel industry with KDDI's XR (cross-reality) technology.

XR Mannequin for APEXFiz will be offered to the apparel industry. Using an XR Mannequin that enables viewers to check product images from any angle in 360 degrees on various devices, XR Mannequin for APEXFiz enables digital catalogues with 3D virtual sample image data of garments designed on APEXFiz design software, 360-degree VR showrooms, as well as digitally extended stores. It also realizes virtual proposals at exhibitions, showroom-style stores with no inventory, and user-friendly purchase experience on e-commerce sites, and more. It also allows users to reduce excess stock at stores and create new sales opportunities.

Eventually, by adding movement to models wearing Virtual Samples and rendering them on a cloud server, customers will be able to view high-resolution virtual fashion shows on their smartphones and other devices.

 Until now, the apparel industry has been making actual product samples in each of the planning and design stages of production. This process not only takes an enormous amount of time and cost, but generates waste of raw materials including fabric that require disposal. At the retail stage, stores also needed to have various sizes and colors in stock to address a wide range of customer preferences, resulting in excess inventory.

With SHIMA SEIKI's APEXFiz, designs can be evaluated without making actual samples, minimizing resources spent on sample production as well as lead time, enabling environmentally-friendly manufacturing.

In May 2022, KDDI developed a high-resolution XR mannequin for apparel sales, with support from Google Cloud. It enables various devices such as store signages and smartphones to check products from any angle in 360 degrees, enabling stores to sell products without maintaining inventory.

SHIMA SEIKI and KDDI combines APEXFiz and XR Mannequin to start providing XR Mannequin for APEXFiz. This brings DX solutions to all stages in the supply chain for the apparel industry, from planning and design to sample making, production, distribution, and retail sales. SHIMA SEIKI and KDDI will continue to create services together that link each other's products, to bring about a sustainable society by reducing excess stock, and providing a customer experience that gives peace of mind when purchasing products.