From the Sector

• Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
• Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
• Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

Natural fibers are among the most important raw materials in the textile and fashion industry worldwide. For centuries, they have fed millions of people through their cultivation or breeding, and it is impossible to imagine daily life without them. Especially at the moment, natural fibers are gaining special importance due to the intense discussions about sustainable living. Even though natural fibers have accompanied mankind for a long time, they are changeable, technical, and adaptable to the challenges of the textile industry.

The Discover Natural Fibres Initiative (DNFI) is celebrating natural fibres in a program to be conducted during Heimtextil in Frankfurt on 23 June. Anyone with an interest in the role of natural fibres in the world economy, economic indicators of textile activity, innovations in natural fibre research, and updates on proposed EU legislation affecting textiles is welcome to attend.

The program will include various presentations by the previous and current award winners, presentations, and discussions:

Overview of world natural fibre production, employment, and value,

• Economic indicators and impacts of coronavirus on textile industries,
• Updates on innovative uses of natural fibres:
• Use of wool in automobile insulation applications for enhanced sustainability,
• Using cellulose from cotton to produce a biodegradable plastic substitute,
• Manufacturing waterproof fabric from a blend of cotton and jute as sustainable
• Substitute for polypropylene tarps
• Proposed EU textile legislation and potential impacts on natural fibres

Hologenix® announces that its newest innovation has achieved two recognitions. In addition to being a Top Ten winner in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2023/24, pure white CELLIANT has been shortlisted in the Drapers Sustainable Fashion 2022 Awards. The company is sharing the spotlight with recognized brands such as H&M, Sweaty Betty and Timberland. According to Drapers, the leading authority on fashion retailing in the UK since 1887, which sponsors these awards annually, this year they received the most entries ever, making them very competitive.

To create pure white CELLIANT rPET fiber, Hologenix developed a strategic partnership with the Ireland-based Wellman International Limited, a fully owned subsidiary of Indorama Ventures. Indorama Ventures is investing $1.5 billion on sustainability initiatives, allowing them to recycle 50 billion PET bottles globally by 2025 to support the growth of the circular economy. Wellman International has been a pioneer of recycling technologies for almost 50 years, offering specialist solutions for the medical, hygiene, automotive, home care and apparel sectors.  

Pure white CELLIANT rPET fiber is sustainably manufactured, with a low-impact supply chain. It is achieved by embedding bioceramic materials, that are naturally derived and ethically sourced, into fibers, yarns and fabrics. Wellman International has converted 100% of pure white CELLIANT Polyester production into rPET. This conversion to rPET has been implemented across all CELLIANT product categories, replacing traditional polyester and dramatically enhancing CELLIANT’s sustainability initiatives.

Pure white CELLIANT is recognized as a Class 1 medical device in the European Union and is able to carry the CE mark. Like CELLIANT, pure white CELLIANT captures and converts body heat into infrared energy, powering bio-responsive textiles. This energy is reflected back to the body, resulting in increased local circulation and cellular oxygenation. These advantages have a variety of wellness benefits, including stronger performance, faster recovery and better sleep, as well as many functional properties such as thermoregulation, quick-dry properties and odor inhibition.  

Wellman International distributes pure white CELLIANT fibers across Europe, the Middle East, Africa, Asia and the USA.

The Lenzing Group will present the Young Scientist Award for outstanding research in the field of fibers and textiles for the first time in 2022. The Dornbirn Global Fiber Congress (GFC Dornbirn) is an ideal platform for the recently launched research competition. Bachelor’s and master’s degree students will have the opportunity to submit their scientific work in the categories of fashion and the circular economy, textile recycling and the innovative use of biobased fibers to a jury of well-known industry experts.

The jury consists of Karla Magruder (Founder of Acceleration Circularity), Friedericke von Wedel-Parlow (Beneficial Design Institute Berlin) and Dieter Eichinger (Head of Standardization and Innovation, Secretary-General of BISFA). The winning project will receive a prize of EUR 5,000. The aim is to promote the students’ work and create a platform for networking with the textile and fiber industry.

The Austrian Fibers Institute is the organizer of the 61st Dornbirn Global Fiber Congress on a not-for-profit basis. The event, due to take place from September 14 to 16, 2022, will offer an ideal setting for the presentation of the Young Scientist Award prize.

You can read more about the Young Scientist Award and the submission in the attached document.

At Pitti Uomo, Bemberg™ by Asahi Kasei celebrates the new year exploring the company’s 90 years anniversary and journey. In Florence, Bemberg™ past and present are linked by style: on display are key historic garments worn by icons such as J.F. Kennedy belonging to historic Roman Sartoria Litrico together with Bemberg ™ new visionary claim “Crafted Elegance“.

On January 11^th, Bemberg™ will be at Pitti Uomo 101 featuring an exclusive collaboration with Luca Litrico, head of the Roman historic Sartoria Litrico, founded by his uncle Angelo Litrico in 1951. He became famous for crafting the highest-quality suits for all the most important men of Dolce Vita era, from Richard Burton to Marcello Mastroianni. Its historic relevance has even been recognized by the Ministry of Cultural Heritage, thanks to its archive composed of hundreds of photos and sketches signed by Angelo Litrico himself. For this occasion, Bemberg™ will showcase four historic suits wore by true style arbiters a such as: former US president John F. Kennedy, dolce vita poster-boy Rossano Brazzi, American astronaut James B. Irwin and iconic fashion designer Angelo Litrico. All garments feature stylish linings woven with Bemberg™ fiber disclosing its ductility always in vogue through time. Over the decades, Bemberg™ established heritage in formal lining has expanded into new territories and able to represent also contemporary outerwear styles.
 
“We are so excited to be back in Florence. Pitti Uomo and Italy are the perfect starting point of our journey through style.” says Mr. Koji Hamada, CEO of Asahikasei Fibers Italia, “At our booth visitors can glimpse the link between past and present, our values and chromosomes for the fashion to come.”

Bemberg™ vision is centred around contemporary beauty, and uniqueness – the fibre manufacturing is exclusively taking place in Nobeoka, where its closed-loop circular economy production approach together its transparent and traceable processes are able to guarantee the responsible certified values.
 
Bemberg™ by Asahi Kasei will unveil the second chapter of its journey at Première Vision in Paris with an exhibition where visitors will be able to explore the fashion world, from India to Japan, through fabrics and style of today and tomorrow.

• Marchi & Fildi Group presents the selection of metalloplastic yarns with GRS certification of its Gleaming line, coming from 100% post-consumer recycled polyester

With the goal to expand the offer of yarns coming from recycled raw materials for a textile more attentive to the consumption of resources, the MFT division of the Marchi & Fildi Group completes the range of metalloplastic yarns of its Gleaming collection with the insertion of 100% recycled polyester yarns coming from post-consumer material and with the GRS (Global Recycle Standard) certification.
Starting from recycled polyester with traceable origin, in compliance with environmental and social criteria extended to all the phases of the supply chain, metalloplastic yarns are obtained with the same esthetic features and performance, compared to similar products based on virgin raw materials.

“Thanks to our commitment in the research of materials, we are able to propose metalloplastic yarns produced with 100% recycled material; the film used for the production of flat yarns, too, is in recycled polyester, with a quality level that is suitable for cutting – the Company explains -. Till now it was possible to find in the market only metalloplastic yarns with not recycled polyester flat yarn, twisted with certified fibers. This represents an important step forward to implement a circular economy possibility for this kind of products too”.

The Gleaming yarns GRS certified can be supplied in gold and silver, colors and transparent, in various counts, widths and types; they are suitable for use in flat and circular knitting, weaving, hosiery and as a component in fancy yarns.

The Gleaming line, with a wide selection of yarns in stock service, represents a completion of the offer of the Marchi & Fildi Group. The Gleaming yarns are offered in different thicknesses, widths and types with both metallized and transparent, iridescent, refracting and phosphorescent effects. The collection also includes items with special features of resistance to chemical and dyeing treatments. The Gleaming metalloplastic yarns find application in the world of fashion and furniture, for creative and fancy yarns and fabrics, accessories and decorations. Products with refractive features are also used in technical items like uniforms and workwear, sport garments and accessories, external ribbons and labels.

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

ISKO, a global, leading premium denim ingredient brand, announced its participation in The Jeans Redesign – a project, established by the Ellen MacArthur Foundation’s Make Fashion Circular initiative, to encourage and guide the denim industry to transform the way jeans are made and move towards a circular economy for fashion.

ISKO meets the requirements for participation set by The Jeans Redesign guidelines and has made a commitment that 85% of its entire fabric production will consist of recycled material content made from pre-consumer and post-consumer recycled materials. This production will be independently verified by Textile Exchange audit bodies.

This achievement is made possible using ISKO’s R-TWO™ technology which is created through a patented and exclusive yarn spinning technique that retains the unique properties and benefits found in ISKO’s statement fabrics. ISKO’s R-TWO™ is the embodiment of its Responsible Innovation™ mindset and aligns with the principles of a circular economy espoused by the Ellen MacArthur Foundation – to ensure durability, material health, recyclability and traceability. R-TWO™ positions ISKO as a sustainability leader and enables it to exceed the project guidelines to create denim that is designed to be used more, made to be made again and made from safe and recycled or renewable inputs.

Sateri, one of the world’s largest viscose producers and a member of the RGE group of companies, continues its collaboration with Infinited Fiber Company, a textile fibre technology group based out of Finland, and participated in the company’s latest EUR30 million funding round completed on 30 June 2021. In addition to existing investors like Sateri, Infinited Fiber Company has attracted new investors including adidas and BESTSELLER.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fibre Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024. The engineering progress supported by the additional funds also accelerates Infinited Fiber Company’s ongoing collaboration and potential technology licensing with Sateri.

Sateri strategically contributes to RGE’s commitment and strategic business direction. Sateri has developed and produced a diverse range of circular and sustainable products including Lyocell and FINEX™, which is made from recycled textile waste. The in-house R&D efforts and the investment in Infinited Fiber Company are part of RGE’s $200 million investment commitment to advance next-generation textile fibre innovation and technology.