From the Sector

For SEEK’s 10thBirthday we want to give something to those who are usually overlooked. Together with One Warm Winter, we are wrapping up Goodie Bags for the homeless and taking them where they are actually needed – to the streets. That’s why we are asking brands to donate old collection pieces, samples, stock, etc.
 
“We are really happy to team up with One Warm Winter for our SEEK donation initiative. We want to counteract the omnipresent throwaway mentality. Every step counts. Homelessness is a growing issue, especially in Berlin – we hope to bring some warmth to the city streets.”
– SEEK Team
 
“With the GiveBag the fashion industry is setting an important example in terms of awareness and sustainability. Ultimately, these bags are filled with what is often left out by the economy: true charity.”
– Dominic Czaja, One Warm Winter
 
The huge One Warm Winter GiveBag will be filled on all three show days (15–17 January) in front of the SEEK location at Arena Berlin. Every donor will receive a donation receipt and stay informed about the next steps. The GiveBags will be handed out to people in need by the SEEK team and One Warm Winter at the next charity event.

Additional support will be provided by TOMS with a requested voluntary donation in exchange for a nice hot coffee. The end sum will be matched by TOMS and donated directly to One Warm Winter.
 
“Giving is at the heart of everything we do at TOMS, but it’s projects like this that are in our own backyard that hit home the most. Homelessness is one of the issues closest to our hearts, so we couldn’t be more honoured to work with SEEK and One Warm Winter this season to lend a hand to our friends in Berlin that need it most.”
– Lisa Hogg, TOMS EMEA Marketing Director
 
The reaction from the SEEK brands towards our initiative has been amazingly positive – almost all of them are actively and enthusiastically participating by donating garments that cannot be sold anymore.
 
“Palladium Boots is very excited about this call for action and being able to take part in supporting the cause. City terrain is what we are built on and we are glad to gift a little warmth and particularly the gesture of humanity together with SEEK and One Warm Winter.”
– Melanie Bruss, Marketing Manager, Palladium Boots D, AT & NL
 
“The entire CHIEMSEE family is amazed by this initiative! It’s a great feeling to pass on some warmth and distribute it more fairly. Thank you SEEK and One Warm Winter for the idea – the fashion industry definitely needs more of those!”
– The CHIEMSEE family

Bally, the historic Swiss luxury brand is pleased to announce the appointment of two key figures to its executive team, completing the process of strategic redevelopment begun last year with the transfer of the Creative, Merchandising and Marketing offices from London to its new showroom in Milan.

Effective immediately, Eva Quirrenbach joins Bally as Chief Marketing Officer following a term in New York as Vice President of Global Brand Marketing at Tory Burch, having previously occupied strategic roles within the Tod’s Group in both Italy and the United States. Eva is a recognised expert in all aspects of international branding and marketing within the luxury sector, and with her proven understanding of consumer behaviour, she played an integral role in the development and acceleration of the digital footprint and in supporting global brand development at Tory Burch.

“Eva is an excellent addition to the Bally team. The combination of a consolidated experience and understanding of luxury brands along with her background driving the strategic development of successful global projects make her the ideal leader to drive Bally's commitment to unified commerce on a global level".
Frédéric De Narp, Bally Group CEO

Bally has moved to a three-pronged regional strategy and as such is also pleased to announce the promotion of Silvia Onofri to a new role as CEO for the EMEA region, in addition to her current role as Vice President of Global Wholesale. During her time in Bally, Silvia has obtained outstanding results entering top tier multi-brand doors around the world and increasing Bally's footprint in Travel Retail to make the brand a global leader in the field.

Silvia has extensive experience in the global fashion and luxury industry, having first joined the Bally team 10 years ago, following key marketing roles in Bulgari.

“Silvia has the unique benefit of intimately understanding the Bally brand and it’s DNA, and having proven experience in forging new relationships with the world’s leading retailers and their customers. With this invaluable expertise in hand, I am confident that she will infuse the EMEA Retail division with enthusiasm, professionalism and unique market insights to take Bally to the next level in these crucial markets” -
Frédéric De Narp.

The arrival of Eva Quirrenbach and the promotion of Silvia Onofri are part of Bally Group CEO Frédéric de Narp’s ongoing strategic vision to infuse Bally’s prestigious brand identity with heightened dynamism, appeal and allure.
Both roles report directly to Bally’s Group CEO, Frederic de Narp.