From the Sector

• New high-capacity line enables diversification to meet growing demand

Avgol, a global leader in the manufacture of high performance non-woven fabric solutions, has announced it is investing in a new high-speed, high-capacity flexible multiple beam production line at its facility in Uzlovaya, Russia.

“The addition of this new line enables us to have greater production capacity for growing regional markets and support the release of new Avgol technologies,” said Tommi Bjornman, CEO of Avgol.
“Serving the growing baby diaper, adult incontinence and feminine hygiene markets along with satisfying sustained demand for meltblown filtration and medical materials, this investment enables Avgol to deliver an improved degree of service across the entire area while consolidating and strengthening our existing position,” he said.

Avgol, an Indorama Ventures Limited company, leads the global hygiene market with the most comprehensive range of ultra-lightweight spun-melt nonwoven fabrics. This new line at the company’s Uzlovaya facility, in the Tula Oblast region of Russia, will see Avgol investing in new Reicofil 5 (RF5) technology. The third line for this location will include biocomponent and corresponding high-loft capabilities thus producing materials for applications that meet the needs of upper tier products for Hygiene customers.

As part of the investment, Avgol is including new capacity for meltblown production with a dedicated line, ensuring a continuous supply of this critical material for the region. One other aspect of the investment, and a new inhouse capability for Avgol, includes the addition of cutting-edge lamination capabilities. These capabilities will allow Avgol to offer enhanced performance products into the existing markets the company serves, as well as allowing the company to explore new opportunities in other markets. “The RF5 line, meltblown line and lamination capabilities will provide us a powerful set of platforms as a base from which to provide high-value products for our customers,” said Mr. Bjornman.  “It will enable us to further diversify the Avgol innovation portfolio while remaining true to our roots.”

Mr. Bjornman further commented that the investment will also significantly support further sustainable product development in Avgol, under its innovative FIT™ (Forward Innovative Thinking) strategy. “Avgol is committed to the future of nonwoven fabrics with a particular focus on bringing polyolefins forward as viable resins in single use articles,” he said. “We are excited to bring new assets, new capabilities, and new technologies that will challenge customer expectations of the nonwoven fabric industry.” This investment will move the Russian production facility to the second largest site for Avgol (the largest facility remains the Mocksville site in North Carolina, USA).

Mimaki, a leading manufacturer of inkjet printers and cutting systems, has announced that Arjen Evertse has been appointed as General Manager Sales, EMEA, effective 1st September 2021. After founding a business to support the adoption of Mimaki technology in Eurasia, this increased responsibility and exciting new challenge is the latest step forward in Evertse’s successful 12-year long Mimaki career.

Evertse has held a variety of roles at Mimaki, including technical operator and senior management, but most recently, he has overseen Mimaki Eurasia, a Mimaki subsidiary. He will succeed Ronald van den Broek, who has accepted a partner position at valued Mimaki customer and 3D print specialist, Marketiger.

• Experienced leader will work with customers to develop controls obsolescence strategies

Paper Converting Machine Company (PCMC)—a division of Barry-Wehmiller and a leading supplier of high-performance converting machinery for the tissue, nonwovens, package-printing and bagconverting industries worldwide—is pleased to announce that Steven Charapata has accepted the position of Aftermarket Sales Executive, specializing in controls obsolescence upgrades.

In his new role, Charapata will work with customers to develop a controls obsolescence strategy by identifying and prioritizing equipment, developing a plan, and proposing solutions that can provide a phased approach to manage risk, downtime and capital expenditures. Charapata has more than 20 years of experience updating obsolete controls systems on PCMC machines and other converting equipment. He joins PCMC from Zepnick Solutions Inc., where he was a controls obsolescence Project Leader.

“Steve’s expertise and extensive controls experience will be assets for our customers,” said Joe Schuh, Aftermarket Sales Director. “Complete controls upgrades can be overwhelming. Steve will work with our customers to create a comprehensive, effective and well thought-out plan that will minimize their risks and downtime. He brings a unique understanding of controls systems, hardware and software design, and capital equipment. We’re thrilled to have him join our team.”

Reorganization follows record quarter and additional investment as eCommerce continues to thrive

Fresh Relevance, the versatile personalization and decision engine, today announced the launch of a new customer department to support a growing customer base of more than 500 websites, including major brands in the UK, Nordics and US. The launch follows a record quarter and additional investment from Foresight Group to drive the company’s ambitious global growth strategy.

The new customer department brings together Fresh Relevance’s service, support, customer success and account management divisions located in Southampton (UK), London (UK) and Boston (US). The department is led by the newly appointed Vice President Customer, Huriyyah Dhanse.

Dhanse states: “Many organizations have experienced massive eCommerce growth during the pandemic. This has led to increased investment in omnichannel platforms such as Fresh Relevance, as companies look to sustain and gain market share by optimizing how they connect with, convert and retain customers.” Dhanse adds: “Our new customer department aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives. By bundling all customer-facing roles into one central department, we are able to provide an even more seamless customer experience and align all touchpoints in the customer lifecycle - from onboarding through to day-to-day support and strategic advice.”

Fresh Relevance boasts a 98% customer retention rate, and it is a statistic that company CEO and co-founder, Mike Austin, is proud of and committed to maintaining. “The success of Fresh Relevance is built on the quality and reliability of our platform, a clear vision for the future of online retail, but above all else the way we build long-term partnership with our customers”, states Austin.

These comments are endorsed by a 9.7 score for Quality of Support on G2, the world’s largest tech marketplace, which is accompanied by a raft of positive feedback from customers such as: “The best thing about Fresh hands down is the support, which comes from literally all avenues. The support team are quick, they really take time to explain things and help you to set anything up you need. Account management talk to you like you're the only person in the room, analyze everything you're doing in depth and help you to see what you're missing whether that be tools or strategy. Everybody goes the extra mile and follows up any open issues.”

Austin concludes: “As we scale up our global operations after a record quarter, it is vital that we keep the voice of the customer at the heart of everything we do. This is the primary aim of the new Fresh Relevance Customer Department.”

• Excellent project to encourage ingenuity among young students
• Experiment on biodegradability of textiles and nonwovens produces impressive results
• EUR 30,000 in prize money for a total of 209 participating schools in and outside Austria
• Lenzing views supporting these kinds of projects as part of its sustainability mission

Lenzing – The Association of Chemistry Teachers in Austria – known by its German abbreviation, VCÖ – has been holding project competitions that thrill students and take them beyond the traditional syllabus for 30 years. Every two years, it highlights a key topic for ninth- and tenth-graders to explore by conducting special experiments and learning from their observations and conclusions.

This year, the 16th installment of the competition is called, “Achieving a cleaner climate and a circular economy with chemistry”. These topics are also near and dear to the heart of globally active fiber manufacturer Lenzing. That’s why the company promptly announced that it was prepared to support this project competition in several different ways. First, Lenzing made a contribution toward the sponsorship fund totaling EUR 30,000. Second, it initiated a special prize on biodegradability – a topic of growing importance given the huge challenges involved in reducing plastic waste. Finally, Lenzing placed a recognized expert at the students’ disposal to provide assistance and answer questions: Michaela Kogler, Project Manager Nonwovens & Technical Products.

Teaming up with rainworms

Two teams were tasked with biodegrading different fibers – just like those used to produce textiles and nonwovens – with the active participation of worms. Students at BRG solarCity in Linz buried fiber nonwovens, a basic material used in wet wipes and other products, in soil that was populated with numerous rainworms, while students at Vöcklabruck Junior High School for Sports and Integration layered textiles into a vermicomposting bin. Both experiments intended to determine the extent to which certain materials would biodegrade quickly. As it turned out, both projects showed that wood-based fibers, like those that Lenzing manufactures for the textile and nonwoven industry, break down very rapidly into natural constituents that swiftly pass into the soil. In contrast, fossil-based plastics such as polyester or polyethylene cannot be decomposed by worms or bacteria but remain in the soil, sometimes for hundreds of years.

The prizes for this year’s competition were awarded on June 11. The competition attracted entries from no fewer than 209 schools, including 11 from outside Austria. For more information on the projects and the winners, visit www.vcoe.or.at.

SCOTT Racing Team confirms for the year 2021 its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create the first sustainable biking uniform.
A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF, the certified recycled stretch premium ingredient produced by Asahi Kasei.

• World of Wipes® International Conference Expected to Draw More than 400 Attendees July 12-15 in Atlanta

As business activity emerges with renewed enthusiasm post-pandemic, more than 400 attendees are expected to attend the World of Wipes® International Conference July 12-15 at the Atlanta Marriott Marquis with over 50 tabletop exhibits at the two evening receptions.

In a sign of the industry’s strong desire to return to business in-person, INDA is anticipating a full show for a dynamic interactive experience with wipes industry professionals at WOW 2021. With less than a month to go, over 350 wipes professionals have already registered and registration remains open.

“We are pleased to open our doors for WOW 2021 and have our wipes professionals gather once again for face-to-face business, educational program content and social interactions,” said Dave Rousse, INDA President. “INDA is looking forward to welcoming industry friends to re-engage and bringing attendees together to forge new relationships.”

The three-day conference will deliver the latest insights and material science developments in key areas for business growth in this vital market with themes focused on sustainability issues, the impact of COVID-19 on consumer wipes, regulatory trends, flushability and more.

WOW 2021 Highlights

July 12 – The learning gets started with the separate one-and-a-half-day WIPES Academy led by Chris Plotz, INDA Director of Education and Technical Affairs, providing critical training on research, development and manufacturing of wipes. WOW 2021 will officially kick off with an evening welcome reception in the Marriott’s Imperial Foyer.

July 13 – WOW attendees are greeted by INDA’s President, Dave Rousse. The compelling conference program gets underway with the following sessions:

• Wipes and the Growing Plastics Debate
• Government Affairs Update 
• The Confusing World of Regulations Impacting the Disinfecting and Sanitizing Wipes
• Presentations by the three finalists for the World of Wipes Innovation Award® – Kimberly-Clark Scott Sanitizing Wipes, Lenzing™ Lyocell Skin fibers and Shark

July 14 – Industry-leading experts will present on thought-provoking topics related to wipes trends, innovations, sustainable packaging and the impact of COVID-19 during this packed second day. Among the not-to-be-missed sessions are:

• Trends in the Wipes Market and Among Consumers
• Innovation in Wet Wipe Preservatives
• COVID-19 Impact on Wipes Consumption and Cleaning Habits
• Sustainable Packaging and Dispensing for Wipes 

July 15 – Sustainability will be a headliner for this third day as well as the presentation of INDA’s prestigious award for innovation.

• Nonwoven Substrates for More Sustainable Wipes
• Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities

In addition to the strong conference content, at least 50 companies will exhibit their products and services during two evenings of one-and-a-half-hour tabletop exhibitions with networking receptions.

WOW 2021 will conclude with the exciting announcement of the World of Wipes Innovation Award® by Dave Rousse.

In addition to the live component, a conference recording will be available on demand two weeks after the event. INDA maintains its commitment to adhering to all CDC protocols and guidelines for a safe event. For the full event details, visit the WOW website.

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of a leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 89th edition of the Pitti Immagine Filati exhibition in Florence, Italy from the 28th till the 30th of June. Because this edition of Pitti Filati will be a fusion of physical venue and online exhibit via Pitti Connect, increased importance is sure to be placed upon digitalization in the presentation of yarn.

In order to further support efforts in DX in the fashion industry, SHIMA SEIKI is presenting new online services at Pitti Filati. APEXFiz™ is SHIMA SEIKI’s first subscription-based design software and yarnbank™ a digital yarn sourcing web service for the knitting industry.

APEXFiz™ is the latest addition to SHIMA SEIKI’s proven SDS®-onE APEX series design system lineup, but with a big departure from the past. Whereas previous APEX-series design systems were offered as an all-in-one hardware/software package, for the first time in its nearly 40 years of design system development, SHIMA SEIKI has released its new APEXFiz™ as subscription-based design software that can be installed on customers’ individual computers. Maintaining proven functions that have made the APEX series so popular with fashion designers, with APEXFiz™ those strengths are now enhanced with the added versatility to adapt to different work styles and business environments including teleworking and telecommuting. APEXFiz™ software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes, replacing physical sampling and consequently reducing time, cost and material that otherwise go to waste. APEXFiz™ thereby helps to realize sustainability and digitally transform the fashion supply chain. APEXFiz™ is furthermore available in 5 different product variations that can be selected according to the customer’s needs, from APEXFiz™ Design Jr. to APEXFiz™ Design Pro.

APEXFiz™ is supported by another web service to enhance its user experience even more. yarnbank™ is one of the world's first online platforms for searching and downloading digitized yarns, developed in cooperation with yarn companies from around the world. Registered users can download yarn data for free, for use in fabric simulation and virtual sampling on APEXFiz™, avoiding the need to scan yarn on their own.

Riri has completed an important acquisition, leading to the consolidation of the Group’s position in the luxury accessory sector, which represents a significant add-on to develop new skills and production with an extended offer now including bijoux.

The journey towards the creation of a single centre of excellence involved in designing, developing and manufacturing high fashion accessories has taken another step forward. With Amom joining the Group, Riri’s growth strategy has achieved another major goal: a comprehensive range of products now embracing zippers, buttons, metal components and bijoux.

Amom, based in Badia al Pino in the province of Arezzo, at the heart of the Tuscan high-fashion district, has manufactured for over 60 years metal trimmings, fashion jewellery and accessories for the shoes, leather and clothes sector. The company can perform most of the machining work inhouse, including die-casting, moulding, cutting, welding, laser cutting, enamelling, painting and electroplating. Another strong point is the wide showroom displaying a collection of over 100,000 items.
The addition of Amom to Riri Group has allowed for a broader offer of new materials: besides zamak, brass, steel and aluminium, our range now includes also silver, bronze, wood, precious and plastic materials.

• Fraunhofer, SABIC, and Procter & Gamble join forces
• The Fraunhofer Cluster of Excellence Circular Plastics Economy CCPE and its Institute for Environmental, Safety and Energy Technology UMSICHT have developed an advanced recycling process for used plastics.
• The pilot project with SABIC and Procter & Gamble serves to demonstrate the feasibility of closed-loop recycling for single-use facemasks.

Due to COVID-19, use of billions of disposable facemasks is raising environmental concerns especially when they are thoughtlessly discarded in public spaces, including - parks, open-air venues and beaches. Apart from the challenge of dealing with such huge volumes of essential personal healthcare items in a sustainable way, simply throwing the used masks away for disposal on landfill sites or in incineration plants represents a loss of valuable feedstock for new material.

“Recognizing the challenge, we set out to explore how used facemasks could potentially be returned into the value chain of new facemask production”, says Dr. Peter Dziezok, Director R&D Open Innovation at P&G. “But creating a true circular solution from both a sustainable and an economically feasible perspective takes partners. Therefore, we teamed up with Fraunhofer CCPE and Fraunhofer UMSICHT’s expert scientists and SABIC’s Technology & Innovation specialists to investigate potential solutions.”

As part of the pilot, P&G collected used facemasks worn by employees or given to visitors at its manufacturing and research sites in Germany. Although those masks are always disposed of responsibly, there was no ideal route in place to recycle them efficiently. To help demonstrate a potential step change in this scenario, special collection bins were set up, and the collected used masks were sent to Fraunhofer for further processing in a dedicated research pyrolysis plant.

“A single-use medical product such as a face mask has high hygiene requirements, both in terms of disposal and production. Mechanical recycling, would have not done the job”, explains Dr. Alexander Hofmann, Head of Department Recycling Management at Fraunhofer UMSICHT. “In our solution, therefore, the masks were first automatically shredded and then thermochemically converted to pyrolysis oil. Pyrolysis breaks the plastic down into molecular fragments under pressure and heat, which will also destroy any residual pollutants or pathogens, such as the Coronavirus. In this way it is possible to produce feedstock for new plastics in virgin quality that can also meet the requirements for medical products”, adds Hofmann, who is also Head of Research Department “Advanced Recycling” at Fraunhofer CCPE.

The pyrolysis oil was then sent to SABIC to be used as feedstock for the production of new PP resin. The resins were produced using the widely recognized principle of mass balance to combine the alternative feedstock with fossil-based feedstock in the production process. Mass balance is considered a crucial bridge between today’s large scale linear economy and the more sustainable circular economy of the future, which today is operated on a smaller scale but is expected to grow quickly.

“The high-quality circular PP polymer obtained in this pilot clearly demonstrates that closed-loop recycling is achievable through active collaboration of players from across the value chain”, emphasizes Mark Vester, Global Circular Economy Leader at SABIC. “The circular material is part of our TRUCIRCLE™ portfolio, aimed at preventing valuable used plastic from becoming waste and at mitigating the depletion of fossil resources.”

Finally, to close the loop, the PP polymer was supplied to P&G, where it was processed into non-woven fibers material. “This pilot project has helped us to assess if the close loop approach could work for hygienic and medical grade plastics”, says Hansjörg Reick, P&G Senior Director Open Innovation. “Of course, further work is needed but the results so far have been very encouraging.”

The entire closed loop pilot project from facemask collection to production was developed and implemented within seven months. The transferability of advanced recycling to other feedstocks and chemical products is being further researched at Fraunhofer CCPE.