From the Sector

From 6 – 8 March 2024, the Spring Edition of Intertextile Shanghai Home Textiles will make its  return to the National Exhibition and Convention Center in Shanghai. Showcasing home textile products, encompassing everything from floor to ceiling, exhibitors will be prepared to capture buyers’ attention during China’s traditional peak sourcing season. Suppliers can further benefit from a wider visitor scope, with many buyers crossing over from the co-located fairs Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC, and PH Value. The comprehensive textile platform provides key opportunities for industry players to connect and explore new possibilities.
 
While the growth rate of the global economy remains slow, the domestic market in China has shown promising figures after the Chinese government implemented measures to encourage household consumption. These include providing support to both the home industry and consumers, to develop sustainable, intelligent and healthy living environments. Loan procedures for home refurnishing and funding for related industry sectors have also been optimised. Against this backdrop, for the first eight months of 2023, China Customs recorded a 7% year-on-year increase in consumables retail sales, reaching a total of RMB 3 billion (around USD 410 million). Homing in on the textile sector, profitability is regaining momentum, driven by both the local market and the success of international trade agreements such as Regional Comprehensive Economic Partnership (RCEP).

Across three days, the 2023 spring edition attracted 26,538 trade visitors and 283 exhibitors from five countries and regions. The upcoming fair in March will showcase a full range of home textiles to meet buyers’ needs, including bedding & towelling, rugs, table & kitchen linen, home textile technologies, textile design, and many more. Exhibitors, meanwhile, are set to benefit from the concurrent textile fairs, with the apparel fabrics, yarns and fibres on offer to attract additional segments of the textile value chain, and facilitate sourcing on a wider scale.

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

Source Home & Gift continues to go from strength to strength with over 430 exhibitors expected to be at its third edition from 4th – 7th February 2024 at NEC Birmingham.

Uniting global manufacturers and artisan makers who all pride themselves on responsible manufacturing and sustainable production, with key retailers, brands, and contractors, Source Home & Gift increases in size by 25% with producers from UK, China, India, Philippines, Nepal and many more showcasing their wares. Debuting at the show will be pavilions from Senegal and Ghana.

All exhibitors are required to have had a recent audit from Sedex or a recognisable audit institution giving buyers the confidence that they will meet suppliers that have responsible business practices. The show features eight sectors including Homewares, Toys, Packaging, Stationery & Greetings, Gifts, Furniture, Textiles, and Technology & Services.

Source Home & Gift includes a content stage dedicated to presenting and discussing the latest trends and topics in responsible and sustainable manufacturing from internationally renowned industry professionals.

The last show in September was attended by leading retailers and brands including Sainsburys, Dunelm, Haskins Garden Centre, Blue Diamond, Funky Pigeon, M&M, Matalan, Disney, Morrisons, M&S, Next, Costcutter, AIS, Alzheimers Society, Amazon, B&Q, and Card Factory.

The appetite for responsible sourcing shows no sign of slowing with Europe's fastest-growing platform, Source Fashion expanding again for its next edition with a 50% increase in exhibitors to over 320 from around the world.

The gateway to the UK fashion industry, Source Fashion takes place on 18th - 20th February at Kensington Olympia London putting international manufacturers and suppliers at the fingertips of UK brands.

Source Fashion offers a unique experience for decision-makers in buying, sourcing and procurement, with the reassurance of knowing that every exhibitor has been audited to ensure sustainability and transparency remains at the heart of their business model. The next show unites manufacturers from the UK, India, Portugal, Turkey Madagascar, China, Sri Lanka, Nepal, Peru, Philippines, Ethiopia and many more. The show will also see the debut of manufacturers from Mongolia, Lithuania, and Tunisia.

Suzanne Ellingham, Director of Sourcing of Source Fashion says; "Visitors will love the quality, diversity and variety of producers, makers and manufacturers from around the world with the best of the best in terms of high-quality knitted apparel, luxury wool knits, leather, denim, and more across our sectors including Fabrics, Accessories, Sportswear, Garment Manufacturers, Packaging, Yarns, Trims and Fixtures, plus Design & Technology."

Connecting global manufacturers and suppliers to buyers who want the security in knowing every conversation is one that could lead to a new range creation, Source Fashion is the gateway to retail for manufacturers and suppliers from across the world. From raw materials, fabrics, trims, and packaging, all the way through to contract manufacturers offering in house design services, the show brings the inspiration and tools together in one exciting destination to bring new ranges to life.

The July 2023 show welcomed some of retail's biggest names. Buyers, sourcing managers, product developers, technologists, and designers from brands and retailers including John Lewis, Mountain Warehouse, Fila, Selfridges, H&M, Lipsy, Lyle & Scott, Joules, FILA, Perry Ellis, JoJo Mamman Bebe, Monsoon, Fatface, Lulu Guinness, Next, Sainsburys, Vivienne Westwood, Stitch Fix, ASOS, Bella Freud, Burberry, Fat Face, Hackett, Harrods, NBrown, Monsoon and many more came to explore and source from Source Fashion's diverse mix of audited exhibitors.

With a content stage dedicated to presenting and discussing the latest trends, innovations, and topics in responsible and sustainable manufacturing from internationally renowned industry professionals, as well the inspirational Source Catwalk shows, Source Fashion is the must-attend event for the fashion community.

• Business situation remains poor and unchanged
• Manufacturers show prudence in forecasting future developments

 
According to ITMF’s Global Textile Industry Survey (GTIS) conducted in the middle of September 2023, survey participants exhibited a cautious sentiment regarding the current business situation. The indicator for the business situation stood at -27 percentage points (pp, see Graph 1) because companies in the entire textile value chain were struggling with rising costs and weak demand. Business expectations have remained unchanged since July at around +20 pp (see Graph 2). They have jumped into positive territory in January 2023 based on the assumption that the Chinese economy would give an additional boost, but this hope did not materialise. The analysis indicates that a hard landing of the global economy is not in sight.

Order intake recovered in May 2023, but flattened in July and remained very weak in September (-28 pp). The entire textile value chain is running on minimum levels of orders. As long as brands and retailers do not increase orders, the entire value chain will continue struggling. Order backlog slightly increased globally, from 1.9 months in July to 2.2 months in September 2023. This indicator had been on a falling trend since the end of 2021. The average capacity utilisation rate dropped again globally (69%). Textile manufacturers expect this rate to remain low in six months’ time as well.

Weakening demand has been the major concern in the global textile value chain for a year. In September 2023, this concern grew even stronger due to high inflation rates measured in the last few months, a phenomenon fueled by high energy and high raw material prices. Nevertheless, participants seem not to be concerned by order cancelations and inventory levels remain average along the textile value chain. 

Hosted in Boston, Massachusetts on 27 September, Global Fashion Summit convened hundreds of esteemed representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, and marked the first edition of Global Fashion Summit in North America since the forum’s launch in 2009 as a side-event to COP15 in Copenhagen.
 
The Boston edition further explored Global Fashion Agenda’s 2023 editorial theme, ‘Ambition to Action’, while reflecting on and responding to what happened at Global Fashion Summit: Copenhagen Edition in June. By bringing Global Fashion Summit to Boston – a renowned hub for technology, innovation, and education - the Summit presented a deeper exploration of the global challenges, differences, and opportunities towards a more sustainable value chain. The Innovation Forum is a key pillar of GFA’s work, making Boston an apt location to showcase pioneering industry solution providers.
 
Attendees heard from over 40 speakers from a range of companies and organisations such as Levi Strauss & Co., Tapestry, Neiman Marcus Group, Thunder Voice Hat, H&M Group, Alice and Olivia, BBC StoryWorks, New Standard Institute, Conservation International, Worldly, Trove, Ceres, Aditya Birla Fashion and Retail Ltd, and many more. This Summit also featured esteemed Indigenous speakers on the programme. View all speakers.
 
The Summit’s second international edition facilitated inspiring thought leadership and exchanges around key themes including: Policy, Finance, and Retail, while also complementing the core priorities of the Fashion CEO Agenda: Respectful and Secure Work Environments, Better Wage Systems, Resource Stewardship, Smart Material Choices, and Circular Systems. The programme featured bold panels, case studies, and leadership roundtables reflecting on topics including: ‘Indigenous Leadership Perspectives’, ‘Exploring Fashion’s ESG Concept’, ‘On The Ground: Adaptation or Mitigation?’, ‘The Global Approach to Circularity’, and ‘Innovation for Value Chain Challenges’.

Global Fashion Summit: Boston Edition also presented an Innovation Forum, enabling small and large companies to meet with 14 sustainable solution providers from across the value chain– equipping them with the concrete tools to expedite meaningful actions. GFS Connect facilitated over 90 connections between fashion companies and exhibitors during the Summit.

Ahead of the extra-ordinary Council on 6 October in Granada, EURATEX President, Alberto Paccanelli, and CIE President, Jose Vte Serna, call on the EU Presidency to develop a new competitiveness strategy, which can relaunch the European industry and ensure it will remain competitive in the decades to come. This means bringing together trade, energy, state aid and sustainability policies into a single, integrated, comprehensive approach, which can support a robust and modern European manufacturing industry.  
 
To consolidate a strong industrial structure in Europe, the Union should

1. secure the supply of clean energy at a competitive cost;
2. support innovation and foster the necessary talent pool and
3. be more assertive in achieving an international level-playing field on sustainability, based on the European model.  

During the past few years the implementation of incoherent and conflicting objectives under the trade, energy, industrial and sustainability policy has been observed. As a matter of fact, while the circular economy promised to be a recipe for a competitive industry of the future, the likelihood of pushing the EU industry out of the market and driving investment elsewhere than in Europe is very high. If this approach were to continue in the next years, it will result in a de-industrialised Europe, depending on imports from abroad. Such a Europe would be more exposed to geopolitical turmoil, with no agency to deliver its vision of peace, well-being and a healthy environment to its citizens.

It is fundamental for Europe to pursue a more coherent set of policies that put the competitiveness of its domestic industry at the core. In this context, all the industrial manufacturing sectors should be in the scope, including the textile industry, given its importance in providing essential products and applications to our society. A first impactful action that can be taken in this direction, would be to expand the scope of the Net-Zero Industry Act (NZIA) to include the textiles and clothing industry.
 
The history of European industry is fully woven in the birth and expansion of the European textiles industry since the XVIII century. Still today, the European textiles and clothing industry holds a pivotal position in the market, encompassing a diverse range of sectors and applications. In terms of employment, our industry creates 1,3 million direct jobs in Europe, encompassing a wide range of roles, from design and production to distribution and retail. European textiles have a wide range of applications, the most common one is of course clothing and fashion. The industry has a long history of producing high-quality apparel, with various regions specializing in specific niches.
 
Beyond clothing, there is a wide range of industrial sectors were textiles play an essential role, including  Automotive (used for upholstery, interior components, and even lightweight composite materials), Aircraft and Shipbuilding (where textiles are employed for their lightweight and high-strength properties, to enhance fuel efficiency, reduce emissions, and improve overall performance), Building and Construction (insulation, roofing, geotextiles, and architectural textiles), or Personal Protective Equipment, for medical personnel, firefighters, police and army officers. This includes masks, gowns, uniforms, helmets, and fire-resistant clothing, ensuring safety in hazardous environments.
 
Textiles are essential components of our society and our well-being. It is key for Europe to maintain its capacity to manufacture high-quality, sustainable and high-technology textiles.  With this in mind, the competitiveness policy of the future and the related funds to support it, should include the textile ecosystem in its scope.  

Source Home & Gift came to a successful conclusion after four days of innovation, networking, and collaboration. The global showcase provided a hub for manufacturers, designers, buyers, and distributors to engage in meaningful conversations, explore emerging trends, establish invaluable business connections, and foster global trade relationships.

From the 3rd - 6th September, the second edition of Source Home & Gift which has tripled in size since its inaugural show in February, brought together brands and retailers including Oh Deer, Sainsburys, Dunelm, Haskins Garden Centre, Indico, Blue Diamond, Funky Pigeon, M&M, Matalan, Disney, Morrisons, M&S, Next, Costcutter, AIS, Alzheimers Society, Amazon, B&Q, Card Factory, Ridleys Games, and more.

Hundreds of accredited manufacturers, producers, and artisans from 14 countries including Bangladesh, China, Germany, Ghana, Hong Kong, India, Nepal, Pakistan, Palestine, Philippines, Sri Lanka, Uganda, UK, Uzbekistan, and the first dedicated Egyptian Pavilion organised by Egypt Expo & Convention Authority (EECA) told their stories and showcased their products and manufacturing capabilities across product categories including homewares, furniture, gifts, stationery and greetings, toys, textiles, household and pet supplies, and packaging.

The next show takes place on the 4th – 7th February 2024.

SGS and FibreTrace®, a digital and physical traceability provider in traceable fiber technology, have joined forces to develop a new Fiber Integrity Protocol for the textile industry.

The partnership will support brands worldwide to strengthen confidence in product claims made across a range of materials through the integration of traceability technologies, such as FibreTrace® MAPPED and FibreTrace® Verified, with robustly audited pathways.

Work has begun on the development of the protocol which will combine testing, verification, chain of custody checking and product markers. To further enhance the robust implementation of verification and compliance across the full value chain, SGS is also supporting FibreTrace® to:

• Support suppliers to demonstrate compliance and accurate reporting within the FibreTrace® digital platform
• Review the compliance and traceability of fibers and materials prior to the application of FibreTrace® physical technology (for example at recycled polyester collection points)
• Help brands and retailers to carry out on-site scanning and to verify fibers with the use of FibreTrace® physical and digital technology

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.